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Elvira Bolat

United Kingdom

Publications

DIM 2017. LEcture 2.2. Digital Consumer


February 10, 2017

DIM 2017: Lecture 2.1. Digital landscape: marketplace analysis and the marketing mix


February 9, 2017

DIM BIBM unit handbook 2016-17


September 24, 2016

Week 6 analytics and its importance


March 8, 2015

Week 6 special issue on marketing intelligence


March 8, 2015

The influencer continuum


March 2, 2015

Integrated marketing communications: From media channels to digital connectivity


March 1, 2015

Integrated marketing as management of holistic consumer experience


March 1, 2015

Smart Insights_Content planning template


February 23, 2015

International MC


February 23, 2015

Corporate website effectiveness


February 23, 2015

Week4 webiste effectiveness


February 23, 2015

International marketing strategy standardization versus adaptation


February 23, 2015

International marketing strategy standardization versus adaptation


February 23, 2015

Lecture 4 internationalmarketingcommunications


February 23, 2015

Lecture 3 2 dim strategy focus on social crm and implementation for presenting


February 20, 2015

Lecture 3 1 dim strategy setting bibm


February 20, 2015

Lecture 3 2 dim strategy focus on social crm and implementation bibm


February 20, 2015

Lecture 2 1 digital landscape marketplace analysis and the marketing mix


February 20, 2015

Lecture 2 1 digital landscape marketplace analysis and the marketing mix bibm


February 20, 2015

Lecture 3 2 dim strategy focus on social crm and implementation


February 20, 2015

Lecture 3 1 dim strategy setting


February 20, 2015

Digital marketing plan template smart insights1


February 16, 2015

Digital business strategy


February 16, 2015

Lecture 2 1 digital landscape marketplace analysis and the marketing mix


February 9, 2015

Lecture 2 1 digital landscape marketplace analysis and the marketing mix


February 9, 2015

Persona Development


February 9, 2015

Lecture 2 1 digital landscape marketplace analysis and the marketing mix


February 9, 2015

Lecture 2 1 digital landscape marketplace analysis and the marketing mix


February 9, 2015

Lecture 2 1 digital landscape marketplace analysis and the marketing mix


February 9, 2015

Lecture 2 1 digital landscape marketplace analysis and the marketing mix


February 9, 2015

Persona Development


February 9, 2015

Involving Stakeholders in developing corporate brands: the communications dimension


February 8, 2015

Situational analysis TOWIS


February 8, 2015

Principal components of a digital culture


February 8, 2015

The corporate brand: dealing with multiple stakeholders


February 8, 2015

Stakeholder Theory and Internal Marketing


February 8, 2015

Stakeholder analysis


February 8, 2015

Lecture 2 2 marketing communications environment


February 7, 2015

Lecture2 1 briefing on assessment


February 7, 2015

Transformation of business in digital


February 2, 2015

Week1 digital and social media why bother


February 2, 2015

Week1 challenges and solutions for marketing in a digital era


February 2, 2015

Week1 digital and social media why bother


February 2, 2015

Week1 challenges and solutions for marketing in a digital era


February 2, 2015

Lecture 1 2 briefing session for the assignment


January 31, 2015

Dim unit guide 2014 15


January 31, 2015

Marketing communications2015 unitguide


January 31, 2015