Speaking with Pedro Otegui in Uruguay

Sheep enjoy the best care in Uruguay - natural grass pastures, abundant clean water, excellent veterinary care

Pedro Otegui

‘The COVID-19 pandemic put a stop to my travel plans to South America earlier this year and so I was unable to meet face-toface with Pedro Otegui of Lanas Trinidad in Uruguay. This is a meeting I always look forward to’, says Victor Chesky. ‘However, I was able to make contact with Pedro online and he has shared his thoughts with me below’.

‘The world is changing faster than we ever thought possible and nobody hesitates to stop and question this’, says Pedro Otegui. ‘And then the COVID-19 pandemic presented itself and turned our world upside down. This has given us some breathing space in our busy daily lives, and has encouraged us to rethink our way of living. With so many uncertainties and unanswered questions we have to think about what is the future for wool fibre!’. ‘We are convinced that people will behave in a differently in their day to day lives after COVID. In this new scenario we imagine that the number of potential buyers willing to consume natural and renewable resource products over and above non-renewable man-made fibres will rise rapidly’, Pedro comments. ‘Increased curiosity about the world around them will see buyers wanting to know more about what they are wearing. This vision embraces concepts like Animal Welfare, Wool Traceability and Environmental Impacts among others’.

Lanas Trinidad is committed to animal welfare and responsible land management. It is also committed to good stewardship of the environment, and generation of energy from renewable resources from its waste water treatment process. ‘If you are looking for certified wools such as RWS, Gots, and Nativa then Lanas Trinidad is the place to come to!’. ‘We have to deliver future generations a better environment than the one we inherited long ago!’ says Pedro Otegui.