Oltrepò pavese All the colours of Pinot Noir
T
he Consorzio Tutela Vini Oltrepò Pavese protects, develops and promotes the winemaking talent of a historic wine-producing area. It was created by an association of producers, officially founded on 4th August 1960, with the aim of developing and protecting Oltrepò wines. Its slogan was “Here, wine is wine”. In 1977 the Consortium became the Consorzio Volontario Vini Doc Oltrepò Pavese with Antonio Giuseppe Denari as its first president; an illustrious and far-sighted protagonist of one of the most important historical moments in Italian winemaking. Since then, the Consortium has extended the areas it works in, in concert with institutional bodies such as the Ministry of Agriculture. The Consortium particularly strives to protect the products and their quality, with particular attention to their origin. Today the Consortium is about communication, marketing strategies, but it also champions regional identity, that is economy, history and culture.