Equestrian Trade News
May 2012
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
Volume 36, No 5 Monthly
te a r b le e c l il w e d a tr e th How DO YOUR CUSTOMERS CARE? Products for good management
2013 17-19 February 2013 NEC, Birmingham, UK
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CONTENTS
Comment Any doubt that saddle fitting in this country has reached an impasse was swept away when Bates Australia introduced its new EASY-CHANGE Fit Solution (exclusive to Bates and Wintec Saddles) to the trade last month (see News in this issue). What’s controversial about this system that combines Bates’ well established EASY-CHANGE Gullet System with the new EASYCHANGE Riser System is that it gives consumers the option to custom fit their own saddles. While Bates Australia go to great pains to recommend that consumers seek professional advice (but without saying whose exactly) when selecting and fitting saddles, this is probably the first time that consumers have been empowered in this way by a mainstream saddle manufacturer. Of course, the initiative also requires retailers’ support if it’s to work. And perhaps therein lays its most intriguing aspect. The EASY-CHANGE Fit Solution is about making a properly fitting saddle accessible and affordable for every horse owner; and more importantly, for every horse to have a comfortable saddle. So will this initiative prompt an epidemic of DIY saddle fitting? Far more likely is that it will raise awareness of the importance of a correctly fitted saddle – and make horse owners more wary about buying on the likes of ebay with random results. The majority of retailers who were at the EASY-CHANGE Fit Solution launch were forward-thinking and with a thirst for new ideas. Everyone ETN spoke to was enthusiastic about the system and keen to offer it to their customers. Nothing is perfect. As saddle design guru Ron Bates pointed out, horse owners in remote rural areas around the world can’t trot down to their local saddle fitter – they have to do their best to make their horses comfortable themselves. They also need a means of doing the job which is simple, measurable and easy to activate in circumstances that aren’t always ideal. But doesn’t that also apply to the conventional saddle fitter working in the field? Any saddle fitting solution ultimately relies upon the ability, knowledge, ‘eye’ and experience of the saddle fitter – however qualified. As Ron added: “It’s easy to hear what riders think about a saddle, and not so easy to learn what the horse thinks.” The really top-notch, specialist saddle fitters will see this new system as a fresh weapon to add to their armoury. No-one who is at the top of their game feels a need to shirk innovation. To the vast majority, the EASY-CHANGE Fit Solution will open up a whole new business opportunity, provide new revenue streams and get saddle fitting talked about and better understood by consumers. For the sake of horses’ backs, let’s hope so.
Liz Benwell
MAY 2012
NEWS ....................................................................4 PRODUCT NEWS ................................................10 RETAILER PROFILE Alan’s Ark ...........................................................14 SUPPLEMENTS FEATURE We ask the experts about claims.....................16 Do feed balancers sell in summer?.................18 Alltech takes on the world................................20 Latest news and products.................................24 PEOPLE ...............................................................27 LONDON 2012 OLYMPICS How the trade will celebrate ............................28 COVER STORY: NAF – official supplier to Equestrian Team GBR...................................32 SPONSORS..........................................................33 GOOD MANAGEMENT Products to save time, trouble and temper....34 First aid focus.....................................................38 SADDLERY MATTERS Ken Lyndon-Dykes cleans his tack ..................39 BETA MEMBERS’ PAGE .....................................40 COUNTY COURT JUDGMENTS ..........................42
FRONT COVER: Seen in action are World Class Performance Riders Guy Williams, Laura Bechtolsheimer and Lucy Wiegersma. Images courtesy of NAF, official supplements supplier to Equestrian Team GBR. Find out more about how NAF works with the horses, riders and grooms of Equestrian Team GBR on page 32.
Fresh thinking on laminitis SPEEDI-BEET may help reduce the negative effects of spring grass such as laminitis or excitable behaviour. Not only is the fast-soaking feed’s sugar and fructan content much lower than grass, but Speedi –Beet can also be used as a protective first feed of the day, says manufacturer British Horse Feeds. Non-structural sugars and fructans in spring grass can account for 17-20% of the dry content and up to as much as 30%. The total sugar content of Speedi-Beet is just 5%. Gram for gram, soaked Speedi-Beet also has more fibre (cellulose, hemicellulose and pectin) than fresh spring grass – so it supplies a proportion of the horse’s energy needs, resulting in a lower grass intake. The greatest risk to laminitics is the first feed of the day where intake is proportionately highest and the risk of overloading the small intestine with sugars is most likely. Offering 1.5 – 2.0 kg of soaked SpeediBeet before turnout provides a low sugar first feed and encourages subsequent feeding at a lower rate, suggests British Horse Feeds. The rate of passage is slower and there is more time for the sugars to be absorbed out of the small intestine which reduces the chance of hindgut malfunction.
New shop opens in Derbyshire EASTER weekend saw the opening of a new retail outlet near Ripley, Derbyshire. Snaffles Saddlery, launched by amateur show jumper and former event rider Joanne Smyth, aims to offer a variety of price points and put the emphasis on customer service. The shop is housed in a converted barn and, unusually for a tackshop, has under-floor heating. It’s all part of creating a warm and welcoming environment, says Joanne. “You’ve got to offer a bit more these days. For instance, we invite customers to have a coffee and a chat with us, so hopefully they will be keen to come back.” Snaffles Saddlery stocks big name brands such as Horze, B-Vertigo, HKM, Sherwood Forest, Pikeur and Mark Todd; plus a bit and massage pad hire and advice service. The shop is adjacent to Joanne’s yard. “We’ve also got someone here who is an expert in Parelli and natural horsemanship, another good source of advice for our customers,” she said. Joanne and her team spent “two very long days” at BETA International when deciding what to stock in the new shop. “It was so useful. We now have a good working relationship with about 20 reps; I’ve been so impressed with how helpful they all are.”
Hickstead Horse Feeds changes hands THE acquisition of food group BOCM Pauls by ForFarmers for a reported €85 million will make the Dutch based company Europe’s largest feed producer. Hickstead Horse Feeds is included in the deal that was announced on 29 March. “Hickstead Horse Feeds is part of BOCM PAULS and so will be acquired by ForFarmers Group,” Nick Major, sales and marketing director told ETN. BOCM Pauls operates 11 compound feed mills in the UK and produces more than 1.9 million tonnes of feed. The company’s turnover is €600 million. ForFarmers produces 8.8 million tonnes of feed, has 2,500 employees and an annual turnover of €6.6 billion.
Matchmakers takes tradestand at Badminton CONSUMERS will be able to buy Harry Hall, Caldene, Masta, Cottage Craft and The Riding Sock Company items from Matchmakers International at Badminton. This is the first time the company has taken a stand at the event, to be held on 3-7 May. Under its Harry Hall label, Matchmakers International is also sponsoring the buggies in which competitors and grooms travel around the Badminton site.
ADVERT INDEX
Equestrian Trade News Stockeld Park, Wetherby, West Yorkshire LS22 4AW Tel: 01937 582111 Fax: 01937 582778 – Sales Email: sales @equestriantradenews.com Website: www.equestriantradenews.com Publisher: Equestrian Management Consultants Ltd Editor: Liz Benwell Email: editor@equestriantradenews.com Tel: 0845 6185007 Advertising Sales: Nicki Lewis Email: sales@equestriantradenews.com Tel: 01937 582111 Fax: 01937 582778
Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world). The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group. Copyright: All material is copyright Equestrian Management Consultants Ltd. Design & Print: G.H. Smith & Son, Market Place, Easingwold, North Yorkshire YO61 3AB Tel: 01347 821329 Fax: 01347 822576 Email: etn@ghsmith.com Web: www.ghsmith.com
Advertising Copy: Nicki Lewis Email: sales@equestriantradenews.com Tel: 01937 582111 ISSN 1462-9526
4 MAY 2012 EQUESTRIAN TRADE NEWS
Allen & Page .....................................................13 Animalife ............................................................3 Barrier Animal Healthcare ..................................34 Brinicombe Equine ............................................22 Carrots UK Ltd ...................................................29 Classified ..........................................................41 Dodson & Horrell Limited.....................................7 EKKIA S.A.S.........................................................8 Faulks & Cox Ltd................................................35 Finest Brands International................................IFC Fynalite.............................................................37 GWF Nutrition.....................................................9 Horka .................................................................8 Horse World Live...............................................15 Horslyx .............................................................25 Karoo Equine ....................................................11 Life Data Labs Inc ..............................................22 Likit ..................................................................20 Maxavita Equine Health Ltd ...............................18 Natural Animal Feeds..............................19 & OBC Robinson Animal Healthcare ..............................36 Sherwood Forest Ltd..........................................12 Smart Grooming................................................37 Snowhill Trade Saddlery ...................................IBC South Essex Insurance Brokers .............................5 SP Equine Health & Herbal.................................23 TopSpec ............................................................21 Waldhausen GmbH & Co KG..............................31 Web Directory ...................................................42 britishequestriandirectory.com/TSD.....................27
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Retailer scoops show jumpers’ contract
ONLINE retailer EquestrianClearance.com been awarded the exclusive license to develop the British Showjumping (BS) clothing range. The new collection is launched this month, to be followed later in the year by a horsewear range. “BS merchandise is very important to us and when we saw the designs and quality we knew EquestrianClearance.com were the right people to develop the range with,” said Maria Clayton of BS. EquestrianClearance.com already sponsors BS’s Senior Newcomers series. “It’s opened a number of opportunities,” said Katie Farmer of the retailer. The official BS clothing collection includes jackets, gilets, polo shirts, hoodies, socks and baseball caps, with horsewear to feature rugs, saddlecloths, bandages, travel boots and headcollars. Pictured are EquestrianClearance.com managing director Lorraine Meadowcroft (seated) with Maria Clayton of BS (third from left) and Katie Farmer (fourth from right) with models sporting BS gear.
Equestrian’s answer to Groupon? GET the Gallop is a new website that aims to offer equestrian consumers group buying discounts in the manner of global phenomenon Groupon. Founder Caroline Almgren says the site will be offering deals on equestrian items, services and events. “One offer will be selected as a daily deal, the promotion being available for up to two weeks, depending on the supplier’s wishes.” The site also aims to become a hub of information and opinion with blogs plus an equestrian talent scheme called Keep Galloping funded by 10% of Get the Gallop’s profits. Get the Gallop works with suppliers on a commission basis and claims that dealing with the site is “risk free”.
Easter winners
EXPORT SUCCESS: Nottinghamshire-based Whittaker Coachbuilders has just completed a custom-made horsebox for the Crown Prince of Dubai. His Highness Prince Sheikh Hamdan Bin Mohammed Al Maktoum was on hand to receive the horsebox, which carries nine horses, at the Nad Al Sheba Stables. It will be used to transport his endurance horses. “We supplied a six horsebox to the Crown Prince of Dubai’s stables in Newmarket last year and were delighted when we were contacted about designing and building a bespoke coach that would be used in Dubai,” said director of Whittaker Coachbuilders, Jayne Whittaker. Nine horse stalls left only a five foot long living space, yet the makers still managed to squeeze in walnut high gloss units, leather upholstery, a flat screen television, chrome lighting, fridge and combination oven and air conditioning. The body wrap graphics show the Prince riding at dusk.
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MERIAL Animal Health gave away Smart phones and chocolate eggs in a competition run on its stand at BETA International 2012. The winners of chocolate eggs were Annelliese Lewis from Ride ‘n’ Stride in Chepstow, Jayne Stewart from Carousel Saddlery in Warwick and Kaye Stanley from Milbury Hill in Whitehaven. And those correctly answering questions about Merial’s SMART worming plan to win a Smart phone each were Steph Bell (pictured below) from Bridge Inn Saddlery in Merseyside, Cat Deene (pictured top) from Botley Mill in Southampton and Sarah Brooks from the Rustic Retail C Ltd in Brecon, Powys.
Bates and Wintec saddles put fitting into consumers’ hands A saddle fitting system - exclusive to Bates and Wintec Saddles - which enables consumers to adjust their own saddles was launched to the trade by UK distributor Weatherbeeta at the end of March. “It will change the dynamic of the saddle fitter and end consumer,” said Ron Bates of Bates Australia. “It’s the most important development since Wintec arrived 25 years ago – it will change the industry.” One leading saddle fitter described it as “a bit of a revolution in saddle fitting”. The EASY-CHANGE Fit Solution, which combines the well-established EASY-CHANGE Gullet System with the new EASY-CHANGE Riser System, is to be heavily marketed following its consumer launch at Badminton this month (May). Consumers will be able to purchase EASYCHANGE Riser Packs and EASY-CHANGE Gullets to adjust the fit of the next generation of Bates and Wintec saddles, more than 60 retailers and saddle fitters representing in excess of 30 businesses heard at the trade launch at the Unicorn Centre in Gloucestershire. Weatherbeeta is backing the launch with high profile point of sale, including in-store merchandising material and a video. Retailer training and store manuals are offered. Promotional activity will happen at consumer shows, with a strong consumer advertising campaign already booked. “We’re going to make a big effort to make sure consumers understand the system, to give them confidence in the adjustability of their saddles,” said Weatherbeeta’s marketing manager Michael Mullavey. Introducing the EASY-CHANGE Fit solution, Ron Bates told retailers it offered a measurable, symmetrical and reversible saddle fitting system. He also emphasised that “all marketing material will include recommendations that consumers seek professional saddle fitting advice.”
He also claimed that the system “lays bare” saddle fitting. “This is the first system marketed to the end consumer and not hidden away,” he added. “We don’t want to keep saddle fitting a secret – we want consumers to know that this system is fantastically flexible and, because of that, just what can be done for their horses.” Since the EASY-CHANGE Fit Solution enables accurately measured adjustments to be made on the spot, Ron believes this will actually create more business for saddle fitters. “People will get you back more often, because they know so many adjustments are possible. And when they do, show the customer what you are doing, involve them. Don’t hide behind your car! Saddle fitters will never get a better opportunity to give a better service to their customers.” The day was concluded with a demonstration of fitting one saddle to three very differently shaped horses using the EASY-CHANGE Fit Solution.
New one-off from H&H
Mats get refreshing rebrand
Where to find more news...
IN a bid to up its share of the matting market, Davies & Co Kettering is refreshing its Equimat brand. A new e-commerce website features Equimat alongside Farmat and The Black Mat as well as matting for workshops to sports hall. Later in the year, new brochures, new products and fresh branding will be launched. Davies & Co Kettering, which introduced locked matting to the UK equestrian and agricultural markets more than 20 years ago, is also seeking more stockists. “We’re pleased with the way things are going but knew the time was right for a refocus on how we present our fantastic products,” said managing director Andy Gregory.
YOU can read the very latest news from the equestrian trade by visiting the ETN website at www.equestriantradenews.com and clicking onto ‘breaking news’. Take a look, you’ll find up-todate news is posted instantly – often to be followed by an in-depth report in ETN, the magazine. The website also provides full details about subscribing to ETN.
ASK The Vet is a new one-off publication from Horse&Hound, based on the weekly’s veterinary pages. Edited by Horse&Hound deputy editor Jaki Bell, it features the latest thinking on common equine ailments and diseases and is packed with illustrations and scientific detail. “Presented in an easy-to-access question and answer format, it's probably the next best thing to a hot-line to your vet,” said Jaki. Ask The Vet available in newsagents at £3.99.
6 MAY 2012 EQUESTRIAN TRADE NEWS
What retailers and saddle fitters said: • “This system looks to be of benefit to horse welfare in terms of comfort. It’s also affordable and covers a massive range of saddles across every discipline. I also like the way it sets out to educate the public.” Simon Kerslake, who saddle fits for the Countrywide group of stores. • “I like the fact that a great deal of thought has gone into the way this system is put together. Will it make everyone fit their own saddles? No – because consumers who care about their horses are going to refer to a saddle fitter because they want the peace of mind that comes with a professional’s confirmation.” Sue Hill, Forever Saddles. • “It’s a bit of a revolution in saddle fitting. The way we fit saddles is going to change – and
our role [as saddle fitters] will change to one of the consultant. I’m reassured that saddle fitters will remain involved, it won’t reduce our income. You’ve got to have it in your shop.” Denise Silman, Equicraft. • “For the horse, it’s the ultimate in comfort. And for the consumer, it puts the power back in their hands. Saddle fitting shouldn’t be a black art – the consumer and fitter should speak the same language. As a Master Saddle, I don’t see this as a threat, but as another weapon in my armoury. This system should mean there’s no more ‘that’ll do’ – because it allows me to correct my mistakes.” Graham Butt, LLwynon Saddlery. • “I’m new to the business and I found the day very informative with everything very well explained.” Gillian Bell, Jet Set Saddlery. • See the June issue of ETN for more technical information on the EASY-CHANGE Fit Solution.
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Strong bookings for 2013 BETA International 2013 17-19 February 2013 NEC, Birmingham, UK
ONE hundred and thirty-four (134) companies have already signed up to exhibit at BETA International 2013 at the NEC, Birmingham on 17-19 February. New and long-standing exhibitors have booked 4,750 square metres of space so far. Westgate EFI and Neue Schule are among those requesting larger stands. Outdoor clothing specialist Craghoppers’ stand will be double the size it had for its BETA International debut this year. “The early bookings – and stand growth – are a wonderful endorsement of the trade fair and an indication of its strength moving forwards to 2013,” said
Claire Thomas, commercial manager of EMC, organiser of BETA International. “I’m very pleased that our early commitment discount plan – a popular initiative designed to support and reward companies wishing to exhibit at the show – has been very well received once again.” • Big brands have been signing up to support BETA International 2013 too. TopSpec returns as Coffee Shop sponsor for the fourth consecutive year while Caldene lends its name to the visitor carrier bags for the eighth time. They join Virbac, now in its third year as main sponsor. Each company also exhibits at the show.
Point-2 advertisement “misleading” TWO complaints about an advertisement placed by Point-2 Equine have been upheld by the Advertising Standards Authority (ASA). The advertising watchdog says the air vest supplier’s advertisement in Horse&Hound in March 2011 was misleading and also denigrated rival brand Hit-Air by discrediting its business. The advertisement stated "The Point Two 'Pro Air' jacket is the only air jacket in the world that is classed as a body protector under European Personal Protective Equipment (PPE). Point Two produces the only equestrian air jacket in the world that carries CE accreditation for the air bag. Point Two is fully insured.” Further text stated "Riders Beware. It has become apparent that there are some other brands of air jackets being peddled into the market by agents, particularly at Horse Trials. Please be aware, the jackets in question do not have CE accreditation for the AIR BAG. This makes the product illegal to sell and will carry no insurance. To make matters worse they are producing a CE certificate that bears no relevance to CE accreditation for the air bag. Please contact trading standards to seek advice - you'll be entitled to a full refund. CE accreditation is there to protect the public and means that the product performs as the manufacturer claims and is not dangerous". A "CE Approved" logo featured below this text. Hit-Air UK Ltd challenged whether the claims: 1. "Point Two produces the only equestrian air jacket in the world that carries CE accreditation for the air bag ..." and the "CE Approved" logo were misleading and could be substantiated; and 2. "Riders Beware ... ", " ... there are some other brands of air jackets being peddled into the market ... " and "Please contact trading standards ... " were denigratory to Hit-Air UK and discredited their business. Upholding the complaint, the ASA stated that the advertisement must not appear again in its current form. “We told Point-2 to take care when making claims about their competitors' products in future to ensure they are not misleading or denigratory and to ensure they hold adequate substantiation for their claims,” said an ASA statement. A full report of the adjudication can be found at www.asa.org.uk
8 MAY 2012 EQUESTRIAN TRADE NEWS
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New store sponsors dressage championships A new equestrian fashion retailer is to sponsor the 2012 British Dressage (BD) National Championships at Stoneleigh Park on 13 – 16 September. Espayo Equestrian, which has opened its first store in Mappleborough Green, Warwickshire, launched last December. The outlet claims to hold more Animo stock than any other UK retailer, with £250,000 worth of the brand’s spring/summer collection just arrived. A speciality at Espayo Equestrian is the ‘champagne party’ to which customers are invited to bring at least four guests to shop in privacy, glasses of bubbly in hand. “We can't wait to showcase our stylish collection of European brands to the dressage audience,” said director Jack Eaves of the sponsorship deal with BD.
NEWS IN BRIEF •
VALE Bros has reached the final stages of the West Midlands Exporting Growth final. More than 50 companies entered the competition and nine regional finalists won their place after auditioning in front of a panel representing UK Trade & Investment (UKTI), Price Waterhouse Cooper (PwC), HSBC and independent specialists. The winner will receive support worth up to £5,000 and access to mentoring support from UKTI, HSBC and PwC. “I’m delighted to reach the final stages of this prestigious award and look forward to further expanding our business overseas,” said Vale Bros’ managing director Peter Wilkes (pictured).
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HORSEMANSHIP, acrobatics, classic equitation and stunt riding will feature in a show called Adrenaline to run each evening of the new HorseWorldLive event at ExCel, London, on 16-18 November. “We aim to bring a fresh approach to equestrian productions with world class artists performing high action shows,” said Amanda Drury, managing director of production company EquiCirque.
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GALLAGHER Europe is providing the fencing for the competitors’ training area at this year’s Badminton (3 – 7 May). The company has a stand at the event, where retailers can take advantage of a 10% discount on their first order.
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BUFFERA is seeking to team up with UK and Eire stockists of its Buff headwear to give away more than £23,000 worth of products to their local riding clubs and similar. The year-long marketing campaign aims to spread awareness of the multifunctional brand among equestrian enthusiasts. 150 units of Buff headwear are available for giveaway per month – and would make great prizes at local shows.
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SPILLERS is donating 20p to The Laminitis Trust from every bag of Spillers Happy Hoof sold this month (May).
• Carl and Charlotte: Dressage Superstars is a new series to be
screened on Horse&Country TV this month (May). Featuring Carl Hester and his protégé Charlotte Dujardin, it’s sponsored by Saracen Horse Feeds and will include “a substantial TV ad campaign in the run up to London 2012 to strengthen brand values,” said Saracen equestrian brand manager Liz Reid.
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A treat for feet THE versatile, comfortable Ariat Women’s Sport Mule has arrived in two new colours. In full-grained leather, there’s an optional heel strap and inbuilt moisture wicking sock liner. Ariat’s ATS technology gives long lasting foot support. Already available in practical black and timber, cognac and suntan are added for this spring. A favourite of Mary King’s, these mules retail at around £89.99. t Ariat Europe 0845 600 3209.
New, improved forage feed For fit fillies... ACTRESS Cindy Marshall-Day and her business partner Julie Taylor – best known for their Heavenly Horse treats – have launched a clothing range. Equine Couture aims to combine high performance with glamour. “Our small core range, The Fit Filly Collection, features gorgeous soft shell show jumping jackets with a fabulous price point [RRP under £140],” said Cindy. With jodhpurs in two colours - and the Fit Filly logo on the back encrusted in crystals, the range also features polo shirts, blouson jackets, welly warmers and ear warmers in ‘on trend’ pinks, blues and lilacs with plenty of bling. A full collection will be available for Christmas 2012, with a rug range due for launch at BETA International 2013. t Heavenly Horse 01724 721 872.
It’s so logical... STABLE Cleanse from The Logical Range is well up to the job of tackling smelly stables and pongy horseboxes. The product is new to the equestrian and pet markets, but it’s based on cleaning technology well proven in the challenging environment of men’s urinals. Manufactured by Bio-Productions in West Sussex, Stable Cleanse attacks the contaminate that creates the build-up of ammonia. Thus is keeps bedding cleaner for longer; it even seeps under rubber mats and into concrete to knock out the noxious smells there too. Stable Cleanse is easy to use and requires no protective clothing or special equipment. It’s diluted as required – mixing with water activates the product – then used to sweep down stable or horsebox floors. It leaves a pleasant, fresh minty smell. Also new from The Logical Range is All Rounder, a versatile product that removes grease, sweat, mud, hair and other grime from numnahs, tack (leather and synthetic) and rugs. It can be sprayed and wiped off or spot-sprayed on and used in the washing machine. The horsey housewife will also find ready-to-use All Rounder invaluable for everything from kitchen floors to horsebox worksurfaces. As a cleaning product, it’s got that extra ‘bite’ for which only outdoor and animal people know the need! Allrounder has an RRP of £4.99 for 750 ml and £10.99 for five litres. Stable Cleanse is £6.99 for 750ml and £17.99 for five litres. The Logical Range also includes Mess Mate, a cleaning kit for accidents caused by unwell or old pets (or children) and Pet Pal, a biological stain and odour removing spray. Alayne Wells, the creator of The Logical Range, is keen to contact potential distributors and/or stockists. t The Logical Range 07702 201177. 10 MAY 2012 EQUESTRIAN TRADE NEWS
MOLLICHAFF Extra has been re-launched. The chopped wheat straw is blended with a lighter coating of molasses plus an improved broad spectrum mineral and vitamin supplement. Each kilogramme of new, improved Mollichaff Extra provides at least 25% of the daily trace element and vitamin requirements of a 500kg horse. The product is ideal for all horses and ponies, especially breeding and young stock and those on a low concentrate/high forage diet. t HorseHage 01803 527257.
Recovery suits for equine athletes HUMAN athletes increasingly use compression clothing to aid recovery after competition or training. And now the concept is coming to the horse world. Hidez Equine Travel and Recovery suits are the brainchild of Australian inventor Matthew Spice. The suits use a ‘graduated compression’ system. “Hidez suits are designed to reduce muscle vibration during travel and to enhance blood flow, which can reduce muscle soreness and speed up recovery,” said Matthew. Resembling a second skin, suits are said to take just a couple of minutes to zip on and can be removed even faster. They are made from a moisture management fabric which keeps the horse dry and comfortable. Hidez compression suits will be available in Australia and New Zealand next month (June) and in the US by June/July. Matthew said he aims to have stockists in Europe, the Middle East, Japan, and Asia before the London Olympics. He’s keen to contact potential UK distributors. International eventer Stuart Tinney has found Hidez to be a useful recovery tool. “I first used Hidez at WEG in Kentucky 2010 on my horse Vettori,” he said. “As I use a compression suit myself to recover after riding and exercise, I thought I would like to do the same for my horse. Leading Australian flat racehorse, the sprinter Hay List, is another to wear the suits. t Contact Matt@hidez.com.au
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Here comes summer... SHERWOOD Forest has functional, fashionable styles to kit out any countryloving couple. For him, the Epsom Polo offers traditional fit with a quirky appliquéd chest detail to give it a modern twist. In navy and red, and sizes small to 3XL, the RRP is £24.99. For her, this charming Edgeworth polo shirt has Sherwood Forest embroidery on the chest while bold, fun stripes add to its charm. In blue, pink and ecru plus navy, ecru and pink, sizes are 8 to 18 and the RRP 24.99. t Sherwood Forest 0115 9424265.
12 MAY 2012 EQUESTRIAN TRADE NEWS
New string to your bow?
Buy five, get one free MSD Animal Health is offering a ‘buy five get one free’ deal to trade outlets that stock its fly control product Coopers Fly Repellent Plus. It’s the only product licensed to UK standards that kills and repels flies and helps to control infestations of the biting louse damalinia equi. The offer is available on Cooper’s Fly Repellent Plus purchased from Battles or Trilanco. Stockists will also receive shelf talkers to promote the product and ensure that the packs fly off the shelves.
BEHAVIOUR and communication expert Sarah Kreutzer is offering a new opportunity for anyone who wants to work with people and horses. Her accredited Equine Facilitated Coaching courses qualify individuals to run equine-assisted coaching sessions for a living. Attendees don’t need to be experienced riders – or even to ride at all, but basic knowledge of horse management is required. Equine Facilitated Coaching courses are organised by Sarah and the Learning to Listen team at their base near Harrogate, North Yorkshire. Arranged in three modules over 12 months, the courses are accredited by the Institute of Leadership and Management. “They are wonderful for anyone who is interested in developing others and themselves,” said Sarah. “The courses may appeal to those who already work in a similar environment but wish to improve their skills, or for those to whom the coaching and mentoring role is something completely new.” t Sarah Kreutzer 07764 277146.
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Foldable wellies
In case of emergency...
AIGLE has launched a range of foldable wellies called Rubberpack. Supplied with a storage bag, these boots can be rolled up and carried around or kept in a grooming box – ready for use anytime and anywhere. As they are so flexible, they can be worn rolled up or rolled down as ankle boots. The wholesale price is £33, and RRP £75.
MANY riders fear becoming separated from their horse while out hacking. Not only may the rider be hurt and need help, but there are obvious issues when a horse gets loose. The Rider Locata and Horse Locata, available as pairs or separately from Unicorn Saddlery, address these concerns in an unobtrusive, cost effective way. Each involves a tidy pouch which attaches to horse or rider and into which are packed essential information about the bearer’s identity, medical information, contact numbers and even basic first aid instructions. The amount of detail crammed into each neat package is amazing. The Horse Locata even has duplicate information packages, in case the horse gets loose again between rescues. Locatas are available for dogs too, so tiny they can fit onto a 1” collar; while the rider version is also popular with outdoor adventurers and people with learning difficulties. Locatas come in leather (oblong or saddle shaped) or nylon. Each comes with a spare re-sealable plastic pouch, spare form and instructions. RRPs are from £7.95. t Unicorn Saddlery 01883 382310.
New colours, new fabric EXTRA colours have been added to the Griffin Nuumed range of HiWither Everyday quilted saddlepads. The three new colourways come in a new, soft suedette fabric with contrasting coloured cotton undersides. With the look of suede, suedette washes well and is soft to touch. The new colours are baby pink with contrasting shocking pink cotton underside; denim with teal and meadow green lime green. The new colours feature in general purpose, dressage and close contact styles and in four sizes. The RRP £32.50. t Griffin NuuMed 01458 210324.
On the
crest of a wave
Penny Richardson is welcomed aboard Alan’s Ark.
I
F gold medals were awarded for customer service and attention to detail in this Olympic year, one would already be on its way to Alan and Carole White. This hard-working husband-and-wife team own and run two shops in Cambridgeshire, both of which were short-listed for this year’s SEIB Retailer of the Year, one of a series of BETA Business Awards. “We must be doing something right!” says Carole, with a smile.
Having the BETA logo on display seems to give you extra kudos. The Whites are a perfect example of how some farmers get diversification spot on. When the family farm near Soham was divided between Alan and his siblings in 1997, he and Carol inherited a period farmhouse and associated outbuildings. “We had to decide what to do next and this seemed a perfect way of making use of the buildings,” explains Carole. They decided on a one-stop shop business, which included a tackshop, bedding supplies and feedstore for horses, plus a pet accessory and pet food store. It proved the right move, as Alan’s Ark, which is now open seven days a week, took off quickly. “We were the new guys on the block, so we didn’t have any traditions to maintain. We decided that there aren’t many horse owners who don’t have pets and it works very well. For instance, they can buy their dog food and a new headcollar from us at the same time,” says Alan. Although Alan’s from a farming background, Carole has a wealth of horsey experience. She worked for 25 years in the racing and stud industries before moving to renowned Newmarket veterinary practice Rossdales, where she managed the equine hospital for a decade. She now heads up the tackshop team, while Alan is the feed, bedding and pet supplies supremo. But their empire — and responsibilities — doubled when they had the chance to buy more premises in Fulbourn, near Cambridge. 14 MAY 2012 EQUESTRIAN TRADE NEWS
The opportunity came out of the blue and we grabbed it with both hands,” remembers Carole. The two shops have a slightly different customer base. “We have very loyal local clients in Soham. Many went through Pony Club with our children and they’re now bringing their own kids to buy things here,” says Carole. The Fulbourn shop, meanwhile, has become Cambridge’s favourite spot to buy feed and equipment for chickens! “Chickens seem to be the new big thing as pets, particularly in a university city, where people tend to be extremely eco conscious,” says Alan. “They are now keeping chickens, whatever their size of garden.” Their home at Crowhall Farm is in the fens, which is big, open country with few neighbours. “We do have opposition, as we’re not too far from Newmarket, but the tackshops there concentrate on the racing side and we’re looking after the local leisure riding industry,” says Carole. “If they don’t have what people are looking for, the Newmarket shops often send them our way.” The Whites are also keen on putting something back into the equestrian scene. “We support our local Pony Club branches with raffles, prizes and money off offers and Riding for the Disabled is also a charity close to our heart,” says Carole. “I love the Pony Club ethos because it provides healthy competition for kids and fosters real team spirit.”
Jodhpurs come in such pretty colours that people are buying them to wear outside horses. However, the Whites are mindful of the current financial situation. “These are critical times for our industry, but I believe that if we work with and support wholesalers they’ll help us in return,” says Carole. “We’re also members of Bridleway Equestrian, which was started by a group of retailers to develop a range of exclusive goods. We find the interaction really good. We can ask other people’s opinions
Alan and Carole White of Alan’s Ark: a perfect example of how some farmers get diversification spot on.
and we’re happy to pass on advice.” Alan and Carole are also facing up to the challenges posed by the Internet. “The only way we can beat the Internet businesses is through personal service,” explains Carole. “If a customer asks for a product we don’t usually stock, we’ll go to great lengths to find it for them. They don’t press a button to order something and then get told by a computer it’s out of stock!” The Whites also put a lot into staff training. “On the pet side, they get training in animal nutrition to help them recommend the correct product and in the tackshop they’re all fully trained hat and body protector fitters. The tackshop staff also compete in every discipline, which is really helpful when customers need expert advice,” explains Carole. Safety is a big thing for Carole, who is almost evangelical about ensuring her customers buy the best possible hats and other safety gear. “It’s absolutely vital that a riding hat fits well and I honestly believe that a hat is only as good as the person who fits it,” she says. “It’s probably a cross every retailer has to bear, but we do have people coming in and asking us to fit them for a hat. They then say they’ll think about it and go off and order that size from the Internet. But what they don’t realise is that every make is slightly different and the size that fits them in one make may not be right in another. “We have young girls coming in to buy a similar hat to that worn by their horsey hero and if that make isn’t quite right for them fitting-wise, we’ll refuse to sell it to them!” As well as a reputation for being the person to go to for riding hats, Carole says jodhpurs are her best seller. “They come in such pretty colours that I think people are buying them to wear outside horses. And anything in pink or purple seems extremely popular,” she reflects. The Whites are extremely proud to be members of BETA. “It’s our association and I can’t imagine why anyone wouldn’t want be part of it,” says Carole. “BETA gives us great support and advice on every facet of the trade and having the BETA logo on display seems to give you extra kudos. It’s almost like being a kite-marked hat!” www.equestriantradenews.com
Dogs at Work They greet the customers, harass the postman, clear up after lunch, occupy the car or van front seat – or simply snooze under the desk. Let’s meet some more delightful dogs gainfully employed in the equestrian trade. A HELPING PAW: Bella is one of a team of dogs who work at NAF. The beautiful two year old pointer belongs to nutritional advisor and marketing assistant Griselda Handy. “Bella is often on hand to help with NAF freephone enquiries. She’s particularly dogged about responding to questions regarding our canine range,” says senior nutritionist Kate Jones.
WELL TRAVELLED: Nothing beats a good game of stick chasing after a hard day at work. Meet Piggsy (black and tan) and Mr Darcey ( blond). These gorgeous little dogs travel the length and breadth of the UK with Kate Taylor, Westgate EFI national sales manager – safety, promoting the Gatehouse range of riding hats. “They have covered more miles than most Chihuahuas,” says Kate.
MULTI-TALENTED: Boris, a three year old Golden Retriever, goes to work with Charlotte Gillan every day at Classic Canes. Here he is helping Charlotte’s father Ben Porter with this year's walking stick harvest. “Boris is also one of our house models and features in many of our lifestyle photographs,” says Charlotte. “Between assignments, he’s in charge of security thanks to his deep baritone woof.” Boris was named after the London mayor due to his shock of blond hair and tendency to leave a trail of disaster and scandal in his wake.
Do you have a dog at work? Tell ETN about the dog in your shop, office, warehouse or work vehicle. Email editor@equestriantradenews.com We love to see photos too!
Claims: who’s playing the game? With many so called nutriceuticals promoted by implication, ETN asks Barry Haycraft of the Veterinary Medicines Directorate (VMD) about how fair play is ensured. Q. What is VMD and what does it do? A. The VMD is the body responsible for the authorisation of veterinary medicinal products in the UK in accordance with the Veterinary Medicines Regulations 2011 (VMR). The VMR first came into force in October 2005 to implement Directive 2001/82 and consolidate all the controls on veterinary medicines that were previously part of the Medicines Act 1968 and over 50 amending Statutory Instruments. The VMR also implement EU legislation relating to medicated feeds, and some specified feed additives used in feedingstuffs.
Verbal claims are viewed in the same way as all other unauthorised claims. The VMD’s main statutory functions include assessing veterinary medicines for safety, quality and efficacy and granting marketing authorisations (MAs) to those veterinary medicines which meet the specified criteria; regulating the manufacture and distribution of veterinary medicinal products and animal feedingstuffs containing veterinary medicines and specified feed additives; surveillance of Adverse Events (AE) and the provision and implementation of policy advice on these matters to Ministers.
The VMD’s aim is to protect public health, animal health and the environment and to promote animal welfare by assuring the safety, quality and efficacy of veterinary medicines. Q. What is meant by an unauthorised claim and a medicinal product [terms we often hear in relation to supplements]? A. An unauthorised claim is a statement made in relation to a product which does not hold an MA, and which claims or gives the average, well informed consumer the impression that the product would have a medicinal effect (as defined below). Only veterinary medicinal products marketed in accordance with the VMR are permitted for use in the UK. Once authorised, the MA holder is permitted to make medicinal claims in accordance with their marketing authorisation. Part 2 of the VMRs confirms that it is an offence to place a veterinary medicinal product on the market unless that product has been granted a marketing authorisation. This is further qualified under Regulation 2 of the VMR which defines a medicinal product as: “Any substance or combination of substances presented as having properties for treating or preventing disease in animals; or “Any substance or combination of substances that may be used in, or administered to, animals with a view either to restoring, correcting or modifying physiological functions by exerting a pharmacological, immunological or metabolic action, or to making a medical diagnosis.”
16 MAY 2012 EQUESTRIAN TRADE NEWS
It is a regulatory responsibility of the VMD to ensure that all veterinary medicinal products are marketed in accordance with the VMR. Therefore, upon investigation, if a medicinal claim for an unauthorised product is justified and the product is found to be medicinal by function, an MA must be obtained before the product can legally be placed on the UK market. If the product is not medicinal by function, the offending claim must be removed. A full list of guidance notes are available for download on the VMD website: www.vmd.defra.gov.uk/public/v mr_vmgn.aspx If a claim made for an unauthorised veterinary product is thought to be misleading or false but does not imply a medicinal effect, this would fall outside the remit of the VMRs. False or misleading advertising claims about products that are not VMPs are dealt with by local Trading Standards Officers under the Trade Descriptions Act 1968.
Q. So why don’t all companies simply get their products licensed? A. The VMR require only veterinary medicinal products to be authorised. In cases where a product is considered to be medicinal due to its formulation (e.g. an antibiotic) it is said to be medicinal by function. Such products must have an MA before being placed on the UK market irrespective of any claims made. However, in cases where a veterinary product is considered to be medicinal as a result of unauthorised claims, the marketing company is given the option of removing the offending claims. Products such as feeds, herbal tonics and health supplements often fall into this category. Q. Please can you give some examples of wording which is allowed, and that which isn’t? A. Certain words are often considered medicinal as they are generally associated with authorised medicinal products. These include words such as www.equestriantradenews.com
dose or dosage, treatment or cure. Acceptable alternatives would be words such as use, administration, maintain or supports health. It is difficult to provide a definitive list of wording which is or is not permitted as it often depends on the context in which it appears. However it is safe to say that claims which imply a product will treat, prevent, cure illness or disease or in some way have an effect on an animal’s normal state of health, as defined in Regulation 2 of the VMR, would cause it to be considered medicinal by presentation. In all cases, it is important to note that it will be necessary to look at the whole presentation of the product, including the packaging, to determine whether the words used make the product appear medicinal. Q. Why is it important for companies manufacturing and marketing unlicensed products to stay within the law? A. The VMD’s aim to protect public health, animal health and the environment and to promote animal welfare by assuring the safety, quality and efficacy of veterinary medicines is achieved by ensuring all companies market their medicinal products in accordance with the VMR. Companies which do not hold marketing authorisations are prohibited from making medicinal claims, not least because such claims could mislead the consumer into believing that an unauthorised product may be efficacious. Such false claims could have serious effects on animal health, the environment and, where food producing animals are concerned, human safety. Only products which have been assessed for safety, quality and efficacy may make claims for the veterinary purpose for which they have been assessed and granted an MA. Q. Do the rules apply to websites as well as to printed literature and advertisements? A. Product websites (including any chat room or forum) are considered in the same way as any other form of advertising www.equestriantradenews.com
and should not make medicinal claims for products that do not hold an MA. Q. How about what a salesman says about a product? A. Verbal claims are viewed in the same way as all other unauthorised claims. However, by their very nature, verbal claims are very difficult to prove and therefore any enforcement action is based on the availability of evidence. Q. Are testimonials, for example from third party users, acceptable? A. Claims made by a third party, such as magazine reviews or articles published by independent analysts, will be taken to be those of the company marketing the product where evidence confirms that the third party has a connection to the marketing company by way of solicitation, endorsement, sponsorship or funding. Q. Do the rules apply to products used externally eg. shampoos, wound care or therapy machines as well as feeds and supplements? A. The VMR apply to all medicinal products used on animals whether used internally or topically. For example, a shampoo for animals would be considered medicinal if containing an insecticide or an ingredient which has a pharmacological effect or is presented as an insecticidal shampoo. Products used for cosmetic purposes only, such as colouring shampoos and hoof oils, are not considered to be veterinary medicines as long as they do not contain any pharmacologically active ingredients Q. How does a company go about getting advice and help with using the correct wording to promote a new product? A. If in any doubt as to whether a specific product requires an MA, a company may obtain confirmation from the VMD through a formal process. A fee is applicable for this procedure, the details of which can be found in the Veterinary Medicines
Regulations, Schedule 7, which are published on the VMD website: http://www.vmd.defra.gov.uk/p ublic/vmr_legislation.aspx Q. Where can complaints be made about what are believed to be unauthorised claims? A. Reports of possible breaches of the VMR should be sent to: The Enforcement Team Veterinary Medicines Directorate, Woodham Lane, New Haw, Addlestone, Surrey, KT15 3LS. Tel: 01932 338308 / 338310. E-mail: borderline@vmd.defra.gsi.gov.uk Q. What powers does VMD have to act in cases of unauthorised claims? A. It is not mandatory to seek formal confirmation of a
product’s status before it is placed on the UK market. However, should a product be placed on the market without an MA and it is deemed to be a veterinary medicine, enforcement action will be taken. Formal correspondence is often a first step, however where more forceful action is necessary the VMR provide enforcement officers the powers to carry out enforcement activities including powers of entry, inspection of premises, examination of records and documents, taking of samples and seizure of products. In cases where Seizure Notices or Improvement Notices have been issued in accordance with the VMR, this information is publicised on our website.
ETN asked Barry to comment on this wording from two recently published advertisements. (Company and product names have been removed).
CASE 1 XYZ provides relief for: Gastric and digestive disorders Ulcers & Colic Laminitis BARRY SAYS: “I can clearly see that the first advert is making what we would consider to be a strong medicinal claim. ‘Gastric and digestive disorders, Ulcers & Colic and Laminitis’ are all adverse health conditions and claims that a product would or could have a beneficial effect on the treatment or prevention of these conditions would cause it to be considered medicinal by presentation. In this example, we would also highlight the word ‘relief’ for amendment. Although this is a word which is not always considered medicinal, in this context we believe it is being used to describe a medicinal effect.
CASE 2 ABC supplement You will see the benefits Strongest hoof product on the market Contains all the essential vitamins and minerals to produce a healthy hoof BARRY SAYS: “This advert would also require some minor amendment. The suitability of the statement ‘You will see the benefits’ would depend on what the benefits are. If these are further qualified elsewhere on any marketing material and found to be medicinal, this statement would be highlighted. ‘Strongest hoof product on the market’ is not a medicinal statement. However the statement ‘Contains all the essential vitamins and minerals to produce a healthy hoof’ would be considered medicinal. Our concern would be the use of the word ‘produce’. This implies the hoof is initially not healthy but use of the supplement would cause its health to improve. In this case we would expect to see the word ‘produce’ replaced with a suitable alternative such as ‘maintain’.
EQUESTRIAN TRADE NEWS MAY 2012 17
How to sell feed balancers in the summer ETN asks Nicola Tyler of TopSpec how to boost seasonal sales. Q. Some of my customers stop buying and using a feed balancer in the summer, believing they don’t need it when there’s plenty of grass around. How can I persuade them otherwise? A. If their horse is in the correct condition, well, in light work or at rest and on good grazing you should not try while the grass quality is good. At TopSpec, we feel that from mid spring to early summer owners can often economise if their horses are at rest or only in light work as grass will usually supply an adequate supply of nutrients for healthy horses in good condition. This does vary enormously depending on local conditions, however. Broadly, we would say good grazing is more often likely to be found in the west, particularly the south west, than in the rest of the UK. This year, the very dry spring means that it will be uncommon to find good grazing in the south east. Care must be taken to provide salt in some form to these horses as even in light work they may sweat if, for example, the weather is warm and they are unfit. Placing a salt lick near the water trough if horses are out 24/7, or in the manger if horses are in overnight, is fine for horses that use one. For horses that ignore salt licks, it’s advisable to add 1 level tablespoon salt to 1 Stubbs scoop of suitable chop, e.g. TopChop Lite, per day for two days after a horse has sweated. Where feed balancers become invaluable during the period of maximum grass growth is as a source of nutrients for horses in medium to hard work, stressed horses, show horses, brood mares and youngstock and horses with nutritionally-related problems e.g. poor hoof quality, or ‘tying-up.’ In many cases the grass supplies all the calories a horse needs but insufficient micronutrients and so feed balancers are a perfect fit. For any horses needing to gain condition, a conditioning feed balancer will increase the efficiency with which a horse utilises his grass and so help him to gain weight.
Powered by TopSpec Comprehensive Feed Balancer: Carnsdale Beltane Poppy and Alice Barnes, working hunter pony champion, British Show Pony Society (BSPS) and Dublin.
www.equestriantradenews.com
A conditioning feed balancer will increase the efficiency with which a horse utilises his grass and so help him to gain weight.
Q. Which TopSpec balancer would you recommend for a 14.2hh pony, inclined to be a good doer, yet is competing in working hunter classes this summer? A. It depends on a lot of information not given here, but assuming the pony was previously on half a Stubbs scoop of competition cubes twice a day, I would recommend a twice daily feed of 200g (fits in a TopSpec measure or half pint mug) of TopSpec Comprehensive Feed Balancer mixed with one Stubbs scoop (approx 300g) of damped TopChop Alfalfa. To this, I would recommend adding to each feed one level dessertspoon of table salt. If the pony is in overnight he should receive ad-lib good quality meadow hay.
The very dry spring means that it will be uncommon to find good grazing in the south east. Q. With so many balancers on the market, my customers get confused. Can you tell me what literature and PoS is available to support my TopSpec sales? A. TopSpec produces a very informative (some would say wordy!) 36 page brochure that explains its products and how to feed them, in some detail. In addition there are about 30 articles on all types of horses, activities and problems, free for you to give to interested customers. A wide variety of posters, charts, boards, banners and display holders are all free to enable you to create an attractive and informative display. If customers have any questions not answered by these then they are welcome to call the TopSpec BETAMultiple-Award-Winning-Helpline (01845 565 030) direct from your shop, or from home, with any queries. Q. I’ve seen pictures of TopSpec weighing horses for people on a portable weigh-bridge. Is it possible to book this facility for my store? I think it would be a great draw for our open day. A. Yes, we have six regional equine advisors in the UK who each have a weighbridge and enjoy meeting customers on yards, at veterinary practices and at retailer premises. Having a weighbridge at your store is a proven big attraction that will bring customers flocking, providing you have lots of space and good parking facilities. www.equestriantradenews.com
Taking on the world For 30 years, Alltech has been committed to research, development and social responsibility. ETN finds out why it now ranks among the top ten animal health companies in the world.
A
lltech founder Dr Pierce Lyons is a man on a mission – or three! Having come from a scientific background, it’s no surprise that his company is research based. But the vision goes beyond developing products and technologies, extending to philanthropic ventures that include young scientist and graduate programmes, as well as the Sustainable Haiti Project, set up after the devastating 2010 earthquake. These projects flourish on the back of a successful business that is, perhaps, best known to horse owners as title
sponsor for the Alltech FEI World Equestrian Games (WEG). In fact, Alltech products, such as YeaSacc1026, Sel-Plex, Bio-Mos and Bioplex minerals, have long been included in many of the best known horse feeds and supplements on the market. Manufacturers frequently turn to Alltech products because they are supported by extensive research data. European technical coordinator Dr Helen Warren explained why scientific studies are so important to the company: “Our knowledge of equine nutrition is constantly
20 MAY 2012 EQUESTRIAN TRADE NEWS
evolving and it is vital that we maintain this focus, not least to uphold the various patents and approvals that apply to Alltech products globally. “Such registrations and licences are also a legal requirement when making claims regarding a product’s mode of action or efficacy. While it’s true that scientific research is hugely expensive, it does allow us to gather valuable data that we can share with our customers.” Quality control and traceability are also high on the company’s list of priorities. “The bulk of Alltech products go into farm feeds, so food
safety and traceability are obviously hugely important when you’re dealing with the human food chain,” said Helen. “The Alltech Quality System (AQS) requires that our products are tested at every stage, from the raw materials coming into our facilities, right through the production process. Such measures also ensure consistency.” Helen argues that these standards are extremely relevant to the equestrian market: “Horse owners deserve to have the assurance that their hard-earned cash is going into feeds and
www.equestriantradenews.com
ALLTECH IN NUMBERS …
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Feel the force ALLTECH Lifeforce is a natural feed supplement that brings together a range of Alltech’s advanced, organic technologies.
Alltech offices and distribution centres globally
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manufacturing facilities worldwide Alltech HQ in Kentucky: where products are supported by extensive research data
supplements that work and have been produced responsibly. After all, doesn’t everyone want to know that their feed or supplement is proven, effective and safe?” So where next for the company that has a section headed ‘Feeding the World’ on its website and which has recently set up its own algae production plant in the USA?
Investing in life sciences, according to Helen. “Alltech’s nutrigenomics research is revolutionising our understanding of the link between nutrition and our health and wellness, while epigenetics research is looking at the on-going debate over the relative importance of genetics and environment.”
4
bioscience centres
2014
the year of the Alltech FEI World Equestrian Games in Normandy
The unique formulation stabilises pH levels in the hind gut and stimulates the production of beneficial bacteria for optimum gut function, as well as buffering against digestive upset. Daily supplementation provides specific elements essential for an effective immune response and helps the horse reach peak body and muscular condition, as well as supporting hoof and coat development and promoting overall healthy growth. Available in 1.7kg or 5kg packs (1 month or 3 months supply) t Alltech 01780 764512
Extras and additions ETN brings you the latest news, views and thinking from the feed balancers and supplements market. Staying immune... HIGH POLLEN counts, bright sunlight and dry, dusty environments all present challenges to horses’ immune systems as the summer progresses. Immune Aid from GWF Nutrition is a complementary feed for horses and ponies providing nutritional support to maintain a healthy coat, bright eyes and good respiration. Through the use of nine nutricines, Immune Aid provides support to the normal immune system of the horse to deal with the presence of foreign materials that can be harmful to health. It also helps maintain healthy internal mucous membranes. Immune Aid now contains Omega 3 for added health, performance and vitality. A 5kb bucket has an RRP of £31. t GWF Nutrition 01225 708482.
Rumenco launches licks and treats RUMENCO has introduced a range of lick-style supplements and treats with promotional offers to retailers. SUPAlyx supplements include protein from soya, vitamins and minerals, Diamond V XPLS yeast culture and molasses. They come in 12.5kg pasture-sized tubs or 3kg tubs suitable for the stable. Retailers can claim one free 3kg tub in every box of six until the end of May. Point of sale displays (pictured) are available. There are four different SUPAlyx varieties, all colour-coded differently. Horse & Pony provides nutrients that might be missing from pasture; Easy Breather has added eucalyptus, menthol, plant extracts and essential oils to help horses maintain a healthy respiratory system; and Nimble with glucosamine, MSM, cod liver oil and vitamin C helps maintain healthy joints, while Garlic repels biting insects and provides the herbs other benefits. New SUPAlyx Tasty Treats also come in attractive counter top display boxes holding 24 x 650g licks. Retailers are offered four free when they buy a box of 24 until end of this month. The glucose based treats, designed to reward or distract rather than for free access, come in Sugar Lump, Mellow Mint, Carrot Cake and Apple Blush favours. RRPs are SUPAlyx Horse & Pony 3kg £5.00 and 12.5kg £16.50. SUPAlyx Easy Breather, Nimble and Garlic 3kg £5.50 and 12.5kg £19. SUPAlyx Tasty Treats have an RRP of £3 for 650g. t Rumenco 0800 833675
22 MAY 2012 EQUESTRIAN TRADE NEWS
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New supplement feels the BETA International effect SINCE WINNING the feed and supplements Innovation Award at BETA International 2012, Racing Blue STORM’s web statistics have shown a five-fold increase in daily traffic. Twitter and Facebook followers and contacts have also seen a dramatic increase post BETA International, while the company reports making solid in-roads into the UK and overseas trade sector. Racing Blue is a new company. Its [currently single] product STORM is backed by robust science, published in the high quality journal Equine Veterinary Journal. Racing Blue STORM is the only product in the market that addresses the low level of beta alanine in the horse’s diet. Beta alanine, a specialist amino acid, is needed to synthesise carnosine in muscle. Carnosine is intimately involved in managing or ‘buffering’ the lactic acid produced by muscle during exercise, which contributes to muscle fatigue. Beta alanine is one of the few nutritional ingredients in human sports nutrition with a clear scientific and practical track record. The science in horses shows that beta-alanine is absorbed when presented in a particular form and is taken up into muscle significantly to increase the level of muscle carnosine. It is a simple story, as increased muscle carnosine gives better management of lactic acid in muscle, which delays muscle fatigue and reduces exercise induced muscle damage. STORM is quickly becoming well established in the racing sector around the world, but is now also being appreciated by other equestrian disciplines where lactic acid accumulation contributes to fatigue. Eventing and showjumping are two disciplines where the benefits of STORM are quickly being established in practice in the run up to London 2012. Polo is another sport where STORM has a beneficial part to play. Interestingly, STORM is not just a product for elite equine athletes, as research in humans indicates that beta alanine is of increasing benefit with age. The level of carnosine in muscle declines with age, which will inevitably have an effect on muscle function end exercise tolerance. While flat race horses may reach their peak athletic activity as two and three year olds, National Hunt horses are older and those that compete in eventing, showjumping, polo and endurance are often still competing well into their mid to late teens. Research in horses also shows a decline in muscle carnosine concentration from yearlings to four year olds. t Racing Blue 01242 633660.
50 years in the bag SPILLERS’ balancers have been formulated using half a century’s experience in equine nutrition. There are five different products to suit individual circumstances. Spillers Lite Balancer for the good doer, Original Balancer for those that don’t require the full amount of compound feed, Performance Balancer for competition horses, Senior Balancer for veteran equines and Grow ‘n’ Win Stud Balancer for brood mares, stallions and youngstock. With clear point of sale materials and easy-to-use product guides, Spillers makes it simple for your customers to make the right feed decisions in-store. t Spillers 01908 222888. www.equestriantradenews.com
LitoVet sponsors lameness conference
Home cooked goodness
LANES Health, the company behind LitoVet joint supplement, joined forces with the British Horse Society (BHS) to present a lameness awareness conference at Hartpury College in March. Speakers were Professor Clegg, an orthopaedic specialist from Liverpool University, independent equine Nutritionist Dr Catherine Dunnett, Horses Inside Out founder Gillian Higgins and dressage trainer Adam Kemp. Professor Clegg discussed the technological advances in diagnosing lameness over the past 10-15 years which range from x-rays to MRI scanning and gave an insight into the advantages and limitations of each, while stressing the importance of the clinical, hands-on examination by a skilled vet. Focusing on the structure and composition of joints, Dr Dunnett gave a presentation on the importance of managing nutrition to maintain performance. She emphasised the need to use only supplements that have peer-reviewed scientific research supporting their claims. While the extra strain obesity can place upon joints is widely accepted, Dr Dunnett explained that a further consequence of obesity is the possible development of insulin resistance and cited studies that have shown that this has been linked with certain developmental orthopaedic diseases. To help delegates understand how the horse works, Gillian Higgins used videos and part of the horse’s skeleton to demonstrate the anatomically complex area of the horse’s back, sacroiliac joint and lumbar sacral junction. She highlighted uneven hind limb movement, compensation patterns and secondary symptoms - and gave guidance on exercises and stretches owners can do with their horses to aid mobility. After lunch, Adam Kemp (pictured with event rider David Doel) presented horses firstly with near perfect conformation for dressage, then others with faults. He stressed the importance of training for soundness according to the horse’s age and conformation to avoid lameness. “Lameness affects all horses at some time in their lives and it is an area in which science is making great progress,” said Elizabeth Hughes, LitoVet product manager. “The more that is known, the more likely we are to be able to keep our horses sounder for longer”. Lee Hackett, BHS head of welfare, concluded by thanking Lanes Health “without whom the conference would not have been able to take place.” LitoVet is a scientifically proven supplement developed to help maintain soundness, suppleness and mobility in horses. The product is a rich, standardised source of GOPO (glycoside of mono and diglycerol), a key component of the specially cultivated rosehip Rosa Canina. Rosehip extract that does not contain GOPO has not been shown to help maintain joint mobility. t Lanes Health 01452 524012.
LICKS CAN be palatable, time saving and simple to use – but they’re not all the same, says Horslyx product and sales Manager, Gillian Neill. “In order for a lick to be cost effective and ensure the correct levels of vitamins and minerals are fed, it’s important to ensure the feeding guidelines are adhered to,” she explains. “Some licks may have a less concentrated package of nutrients which may mean that more of the lick needs to be consumed in order to receive the full benefits. This can make some products seem cheaper at the initial outlay, but more expensive in the long run when a greater quantity is consumed.” The manufacturing processes can vary too. “Horslyx is cooked,” said Gillian. “This is a patented method exclusive to [manufacturer] Caltech and is similar to making treacle toffee at home. “The base ingredients – molasses and oil – are cooked, and when the product cools down, the nutrients are added; it then sets and becomes hard. This means the product is weatherproof, contains no chemical hardeners, and no artificial colours, preservatives or flavourings.” By cooking Horslyx, it means that the moisture content is lower than 5%, adds Gillian, so customers can be sure they have a nutrient rich product, which needn’t be consumed at such high amounts. “This, in turn, results in a longer lasting lick that is palatable, easy to digest and kinder on the pocket.” t Horslyx 01697 332 592.
24 MAY 2012 EQUESTRIAN TRADE NEWS
NOPS for supplements is on the way BETA is working to smooth the way for supplement manufacturers to join its NOPS scheme. The idea of extending the NOPS scheme – a code devised to reduce the risk of naturally occurring prohibited substances - was raised at last year’s inaugural BETA Feed Conference. In fact, as BETA’s executive director Claire Williams points out, supplements are already part of the scheme. “Under EU law, ‘complimentary feeding stuffs’ is the term given to all equine feed whether this be compound or so-called supplements,” she said. “By law, there is no such thing as a supplement’; it’s just common parlance for a feed that is concentrated and usually fed in much smaller quantities to ‘supplement’ a diet. “What was mooted at last year’s conference was a separate scheme better designed for supplements. “Some companies have encountered difficulties meeting the requirements of NOPS due to the fact that NOPS is attached to UFAS (Universal Feed Assurance Scheme) which is designed for compound feed. Hence the way supplements are made sometimes poses challenges for companies wanting to join NOPS.” Claire confirmed that BETA is working on a separate supplements scheme within NOPS, with a framework already developed. The new scheme will be every bit as robust as the existing one - and of equal value, she added. www.equestriantradenews.com
Committed to animal care... THAT’S THE motto of The Animal Health Company, producer of supplements for equines and canines since 1990. The company was formed from the original management structure of VetHealth Ltd and Vet-tek Ltd. When SP Equine was acquired, its products were merged into the existing equine product range. The Animal Health Company concentrates on ensuring that animals receive the greatest benefits in the highest quantities from the herbal elements of its products. In 1993, the company mastered the Therminfusex technique which enabled it to manufacture herbal products in liquid form for easier digestion and better absorption. The process involves extracting the ‘goodness’ from the herbs in water over a 24 hour period. Ingredients such as supplementary vitamins are then added. The Animal Health Company has won numerous awards as the innovative ways in which its products increase animals’ well-being are recognised. In 1999, NoBute won the Your Horse Readers’ Choice award, and last year the company won the East Anglian Entrepreneur Business Award. Also in 2011, The Animal Health Company commissioned creative agency Graphic Evidence to rebrand its ever-expanding product ranges. The resulting categorisation of products has made them more consumer-friendly and easy to spot in-store. The Animal Health Company portfolio comprises NoBute (herbal ‘bute alternative), StableZone (a stable hygiene range featuring Defence 7, a DEFRA approved disinfectant), Grooms Choice, Oz Oil, Health & Herbal, Grooming for Excellence and the Animal Hygiene Range. Continued innovation and on-going research into herbal alternatives to chemical treatments are very much at this company’s heart. As Paul Westcott, managing director, points out: “We are innovators not imitators.” And for the future? “We are looking to expand the range to include our own brand of canine food and equine feed,” said Paul. Another exciting development is that Defence 7 is seeing strong export sales to Thailand, with expansion imminent in Vietnam and Malaya. t The Animal Health Company 01787 476400.
Serious slow release IF A HORSE needs a ‘serious calorie hit’ without it going to his head, Baileys Outshine high oil supplement is the answer. Being energy-dense, oil delivers lots of calories in a much smaller volume than cereals, and in a slow release form - so there’s no danger of starch induced fizz. Alongside its balance of Omega 3 and 6 fatty acids, there are antioxidants to support the body’s utilisation of the oil. Added to an existing balanced diet, Outshine is fed in small quantities, with ½ to 1lb supporting soft supple skin and a shiny coat and 1 to 3lb providing significant additional calories for weight gain or performance. It’s ideal for horses whose starch intake needs limiting, like those prone to laminitis or tying-up. Baileys Outshine is available in 6.5kg bags (sold to the trade in boxes of two) and 20kg sacks. t Baileys Horse Feeds 01371 850247 (option 3).
Hope for sweet itch sufferers?
Flex those mussels
WHEN sweet itch strikes, immune response and wound healing become significant issues for the horse or pony owner concerned. So it’s unsurprising that the maker of Aloeride is receiving promising feedback from users of its pure yet potent aloe vera supplement. Michael Jones’ Murphy had suffered from sweet itch for more than eight years. Often, the distressed gelding Murphy before Aloeride would rub and scratch so much that many a time Michael found bits of his flesh on fence posts. Everything had been tried; itch lotions, herbal remedies - digested and applied. Murphy had even had injections from a vet as part of a trial (he was on the real product, not the placebo) combined with gallons of fly sprays of many different types to ward off midges, to no avail. Then last year, having been given one sachet of Aloeride every morning and despite the midges being out in full force, Michael noticed a dramatic improvement in his horse’s condition. “We have not used any fly spray or any other sweet itch products,” he wrote in an email last July. “After five months on Aloeride we have noticed other changes for the better and keep finding improvements each month. “At worst it’s only going to cost the same as any other combination and there are added benefits of excellent coat condition, hooves and also lack of fluid swellings.” Michael has also been taking the human version of Aloeride himself. “I have lost the dry feet I have suffered from for so long, my skin heals quicker and in general I feel much healthier,” he reported. Aloeride can help with the horses’ allergic reaction to biting insects, as well as helping to promote healthy skin and accelerated healing in cuts and sores caused by the horses’ scratching. Michael is still feeding Murphy equine Aloeride. t Aloeride 01858 464 550.
RECENT published research has indicated that Green Lipped Mussel (GLM) may be beneficial in helping horses with arthritis. This is due to the presence of Omega 3 ETA polyunsaturated fatty acids which have a natural anti-inflammatory action. Maxavita’s bestselling joint care supplement MaxaFlex combines a high quality GLM extract called SuPerna with other key joint care ingredients to support all round joint health. SuPerna contains high levels of Omega-3 ETA fatty acids. MaxaFlex is fast acting, with results often visible in as little as seven to ten days. It contains no listed banned substances. The RRP for 900g – a 30 day supply for the average horse – is £29.85. t Maxavita 08450 752754.
Murphy on Aloeride
26 MAY 2012 EQUESTRIAN TRADE NEWS
Supported by published clinical trials NEW GastriVet from NAF has been the subject of clinical trials and a paper published in a scientific journal. The product comes to market as it becomes clear that ulcers in horses are an increasingly common problem. The research paper on GastriVet, known as AcidProtect in Europe, is published in Pferdeheilkunde, a German equine veterinary journal. Dr Sonja Berger, who conducted the trial, is based at The Department of Small Animals and Horses at Vienna University. Treatment with proton pump inhibitors or H2 blockers are prohibited under the rules of racing, so the aim of this study was to evaluate the healing properties of an alternative product on gastric ulceration in racehorses in training, explains Dr Berger in her summary. AcidProtect [GastriVet] contains bentonite, psyllium, di– calciumphosphate, soy bean hydrolysate, marshmallow, orange peel, dandelion, rosemary, mint, dried grass meal, lecithin and yeast. Seventeen patients with gastroscopic evidence of gastric ulcers were given the product for 21 days. Gastric ulcer scores regarding numbers and severity of the lesions were compared before and after. More than 67% of cases showed improvement, while attenuation [shrinking] of the ulcer severity reached statistical significance. The results suggested that AcidProtect [GastriVet] had a beneficial effect on gastric ulcers in horses with unchanged training, feeding and housing conditions. Further improvement or complete healing may require a prolonged treatment period or/and a higher dosage, concluded Dr Berger. Until the arrival of GastriVet, the only choice available following a positive gastroscope result has been that of veterinary prescribed medicine – which is not always an option in competition horses. GastriVet is formulated to support the natural antiinflammatory processes of the gut, soothe and protect the stomach walls from splashing acid, and to balance the pH levels in the gut. The RRP is £75.00 for a 30 day supply. t NAF 0800 373106. www.equestriantradenews.com
• Jennifer Saunders has been having show jumping lessons with Tim Stockdale as part of her training towards competing in a one day event. The 53 year old actress and comedienne is also making a two-part television documentary about her love of horses, due to be broadcast in August. • Jane Holderness-Roddam, president of the British Equestrian Trade Association (BETA), has been named as an official Olympic Torchbearer through her local area of Shurdington, Gloucestershire on 23 May. Jane (nee Bullen), also president of British Eventing (BE), was the first female event rider to represent Britain at an Olympic Games when she was on the gold medal winning team at the 1968 Olympics in Mexico riding the barely 15hh Our Nobby.
• Finn O’Sullivan has been appointed business development manager for Ireland by TopSpec. With more than 11 years’ experience in the feed industry, he will be covering Northern Ireland and Eire. Finn is a farrier, a keen hunt follower and breeds sport horses which he has shown at the Royal Dublin Horse Show. “I’m looking forward to representing TopSpec throughout Ireland and continuing to promote the brand and product range to retailers and horse owners,” he said.
• Lucy Crowley has joined the sales
team at HorseWorldLive, the new consumer show to take place at Excel, London in November. “The show promises to be a spectacular event and I'm really excited to be on board,” she said.
• Dengie Horse Feeds has appointed
Ryann Walker as area sales manager for Scotland and the Border counties. With a degree in equine studies, BHSAI and AMTRA qualifications, Ryann owns Kyle, a home-bred16.1hh Dutch warmblood on whom she competes at riding club level. “Dengie fibre feeds have always played an important role in Kyle’s diet so I have seen the benefits they bring first-hand,” said Ryann.
• HRH The Duchess of Rothesay (Duchess of Cornwall) is to extend her patronage of the Scottish National Equestrian Centre, on the Oatridge College campus in West Lothian, for a further five years. The Duchess officially opened the centre’s £3.5 million first phase in 2007.
www.equestriantradenews.com
• Karen Fisher has become events
manager, responsible for the riding competitions at Speedgate, the Kent based retailer. She started working for Frogpool Manor Saddlery more than six years ago in the ‘goods in’ department before moving to purchasing. Speedgate subsequently acquired Frogpool Manor. Although she has show jumped to Foxhunter level, Karen now prefers competing in dressage. She owns two horses, Stanley who is retired and show jumper Rodney. Karen also enjoys cooking, listening to music and taking her dogs for long walks.
• Show jumper Ben Maher has received an honorary doctorate from the University of Essex for his contribution to the equestrian industry. Following the award ceremony, Ben gave a demonstration in the new indoor riding arena at Writtle College.
EQUESTRIAN TRADE NEWS MAY 2012 27
Whether they’ve got tickets or are watching on TV, all eyes will be on the Greenwich arena with its spectacular backdrop. (Photo Kit Houghton/FEI).
Let’s
e t a r Celeb 2 1 0 2 n o d Lon With just weeks to go before the equestrian events open in Greenwich, Penny Richardson finds out how the trade is catching Olympic fever.
D
espite not having the chance to take their tradestands to Greenwich, retailers and manufacturers all over Britain are looking forward to London 2012. Most are already feeling patriotic — none more so than BETA member Ann Simpson, who runs Thru The Keyhole Equestrian in Turriff, Aberdeenshire, and can’t wait for the Olympics to start. “I’m a Londoner who moved to Scotland 28 years ago and I was lucky enough to get tickets for the dressage and show jumping,” she explains. Ann has an extra reason for making the 600-mile journey to Greenwich — her husband’s nephew is show jumper Guy Williams, who is bidding for a place on Britain’s team.
“We have pictures of Guy all over the walls of the shop, so we’ve got our fingers crossed that he makes the team,” says Ann. Ann will be putting up Team GBR posters and decorating her shop in team colours, but she isn’t sure if London 2012 will make much difference to her customer base. “It’s difficult because northeast Scotland feels so far away from the action in London,” she admits. By contrast, College Farm Equestrian in Finchley, North London, is just 15 miles from Greenwich Park, so the Olympics could be classed a “local show”. “I’m interested in everything, not just the equestrian side,” says owner Jane Ower. Celebrations are still in the
28 MAY 2012 EQUESTRIAN TRADE NEWS
planning stage, although Jane is considering a window display of goods carrying the Union Flag and her son is currently designing a patriotic hoodie to sell in the shop. “I also think it would be nice to bring in a TV, so customers could watch the Olympics while they shop — and I wouldn’t mind being able to do that too!” she jokes. Jane believes London 2012 can do nothing but good for her business. “There’s always an increase in sales when horses are on TV — Only Fools On Horses created huge interest in riding — and if our teams can win medals, even better,” she explains. Anticipation is also building up at Albion Saddlemakers of Walsall, which has five sponsored
riders from four nations with chances of making it to Greenwich. “We’re thoroughly excited about the whole thing,” says managing director Sherry Belton. “A few of our staff managed to get tickets and the rest of us will be watching — and cheering on our riders — from HQ.” Sherry is hopeful the Olympics will be good for Albion. “The fact that the Games are in London should promote everything British and encourage more people to try out the sport and there should be plenty of British brands, including our own, among the equipment on display,” she says. St Albans-based Martin Wilkinson Saddlers is looking forward to London 2012, with a minor reservation. www.equestriantradenews.com
Will I’Anson of British Horse Feeds: London 2012 is an amazing opportunity for our industry.
Sherry Belton with Albion sponsored rider William Fox-Pitt.
“We’re in the London area and are a little worried that the potential increase in traffic could hamper our operations,” says business manager Rosemary Neale. Despite this, there’s plenty of anticipation throughout the business. “We’ll be watching through live streaming on our computers and there could just be a few Union flags around the place!” says Rosemary. “Martin has tickets for the dressage and our bookkeeper is going to the eventing cross-country. How exciting is that?” Rosemary isn’t expecting a huge increase in sales.“But I do think there will be an increased interest in riding, especially if Team GBR does well,” she says. You couldn’t have a more patriotic name than British Horse Feeds and Will l’Anson is confident that London 2012 will be good for his Yorkshire-based family business. “Without doubt, the run-up to London 2012 has created excitement in the trade and has got everyone ‘thinking British’,” he says. “We’d like to think more people will try riding after watching on TV, and that when owners see the world’s leading horses looking so well while competing at the highest level, they’ll be encouraged to look further into nutrition for their horse or pony.” Staff will be watching the Olympic action on TV. “We have enthusiasts for every discipline — my family’s into eventing — so there’ll be plenty of discussion and competition between us in the office,” says Will. “This is such an opportunity for our industry. With Greenwich Park providing an amazing venue in the heart of London, it’s time www.equestriantradenews.com
Theresa Morris: Her company has made hat silks for the Olympic pentathlon competitors.
to capitalise on the media awareness and publicity.” It hasn’t been plain sailing for everyone, as some major shows and events have had to avoid clashes with London 2012. Hickstead’s Royal International Horse Show is now just three weeks after the Derby meeting. “I don’t think our attendance will be affected — if anything, we’re hoping overseas visitors might include a visit to Hickstead in their Olympic itinerary!” says director Lizzie Bunn. “It’s also an
We have pictures of Guy [Williams] all over the shop, so we’ve got our fingers crossed that he makes the team.
Toymaker Golden Bear, run by equestrian supporters John and Pat Hales, won the contract to produce the official 2012 mascots.
ideal opportunity for those who didn’t manage to get an Olympic ticket to give the British team a great send-off.” The date change hasn’t compromised Hickstead’s tradestand bookings either. “Our applications are currently on a par with last year, including a few new exhibitors,” says Lizzie.
It wasn’t so easy for Dressage at Hickstead, which postponed its international show until next year. But Dane Rawlins and his organising team have decided to start their Olympics with a celebration ball on 21 July. There has been a shuffle in the eventing world and Gatcombe’s Festival of Eventing, presented by BETA, has been brought forward by three weeks to avoid clashing with London 2012. However, Hopetoun International event has decided to make the most of its clash with London 2012’s eventing. Extras at the Edinburgh venue will include increased prizemoney, a big screen showing Olympic highlights and a 2012 party. Theresa Morris, owner of Worcestershire manufacturer and retailer Treehouse Sporting Colours, has more reason than most to look forward to London 2012. “We’ve made the hat silks for the Olympic pentathlon competitors and I’ve also got tickets for the eventing crosscountry, so the whole experience will be fantastic,” she says. John and Pat Hales already put a lot into equestrianism through their show jumpers, racehorses and sport horse stud, plus sponsorship via their Golden Bear toymaking firm. They own Nick Skelton’s former ride Arko and Grand National winner Neptune Collonges. The Olympics will enable them to give even more back, as Golden Bear has won the contract to manufacture the 2012 mascots. “We’re very proud indeed to be part of London 2012 and of course the involvement will benefit the equestrian trade. Our horses are our life and we spend an awful lot of money on them!” says Pat. EQUESTRIAN TRADE NEWS MAY 2012 29
What London 2012 means to us...
“The team at Matchmakers wish the British team the best of luck,” Richard Lawrence of Matchmakers whose Harry Hall and Cottage Craft brands have launched union jack themed ranges of riding hats, clothing, jodhpurs, tote bags, saddlecloths and brushes.
Another reason to celebrate
A percentage of sales of the Toggi Team GBR collection go to the British Equestrian Federation (BEF) to support all the equestrian disciplines.
“Now’s the time when equestrian enthusiasts show their support for our equestrian heroes by kitting themselves out in patriotic red, white and blue,” says a spokesman for supplier Finest Brands International.
London 2012 marks 100 years of equestrian sport in the Olympic movement. Pictured is Sweden's Carl Bonde and Emperor who took the individual dressage title in Stockholm at the 1912 Olympic Games. A century on, Britain is the hot favourite for dressage gold medals
Mary Hart and Anna Wiltshire of Carrots UK are embracing the Olympic spirit.
“We’ve taken a bus tour of the venue. It was amazing to see how huge it all is,” said Mary. “As a business, we’ve brought out a collection of Union Jack accessories such as socks, hat covers, gloves and bags. All are flying out of the door to retailers - the Olympic bug is hard hitting and helping to boost morale!”
“With all eyes on the UK, this is the perfect time for us to celebrate our reputation within the world-wide equestrian community.” Han Van De Braak of Aloeride, the British made, natural organic aloe vera equine feed supplement.
“The Olympics is a fantastic opportunity for British brands like mine to celebrate what we do.” Jean Hammond, Golly Galoshes.
Dodson & Horrell, official supplier of nutrition to Equestrian Team GBR, works closely with the team’s vets and nutritionists to advise on and supply feed, supplements and herbs. The company will also be rooting for its sponsored para-dressage riders Lee Pearson and Sophie Wells. 30 MAY 2012 EQUESTRIAN TRADE NEWS
Trading laws to be relaxed? Sunday trading laws are expected to be suspended by the government for eight weekends from 22 July during the Olympics and Paralympics. The aim is to accommodate a surge in the number of visitors to the UK in connection with the games with British businesses of all types expected to experience a rise in sales. Currently small shops in England and Wales with a floor area of up to 280 square metres (3,014 square feet) can choose their own Sunday opening hours. Shops with a floor area greater than this limit can open for six continuous hours between 10am and 6pm on a Sunday. There are no restrictions on Sunday trading hours in Scotland. www.equestriantradenews.com
"With such a strong British dressage team, all eyes will be on what they are wearing, so we’ve stocked up on all those ‘big’ dressage horse and rider looks from patent bridles through to tail-coats with individual touches. We’re also patriotic with a passion and bought in fabulous crystal browbands, saddle cloths, dressage whips and even stock pins - all union jack inspired.” Alison Nye-Warden, MD and owner of on-line retailer Dressage Deluxe.
“A successful games for the GB equestrian team will create greater interest in the sport in the same way as it did for cycling,” Robert Ibbotson, Robinson Animal Healthcare
“We will be wishing Mary King [sponsored rider] every success should she be selected. We also expect to supply the British Equestrian Team with HorseHage as we have done at many previous Olympics.” Chris Tar of Mark Westaway & Son.
The international view... Leading European wholesaler Waldhausen has been the official supplier to the German Olympic Equestrian Team since 1972 – the year the Games took place in Munich on Waldhausen’s home soil. Four decades on, the company is still supporting its national squad, sharing huge successes in all three Olympic disciplines. Walhdausen supplies the German Olympic equestrian team with rugs, saddle pads, fly veils, halters, ropes, grooming equipment and grooming boxes. The premium quality range is eagerly used by riders, trainers and grooms. But when ETN asked Wilke Diekel of Waldhausen which horse/rider combinations she tipped to win Olympic medals for Germany at London 2012, she was remaining tight-lipped.
“Olympics are always good for surprises. Germany has many young riders with high potential, therefore predictions are hard to make.”
www.equestriantradenews.com
C ST OVE OR R Y
We’re backing the British team! NAF supports equestrianism across the disciplines and at all levels. But the supplements specialist has one particularly special role. ETN finds out more.
Guy Williams
Q. How and when did NAF become official feed supplements supplier to Equestrian Team GBR? A. More than ten years ago and during that time has been providing riders from the World Class Performance, Potential and Start Squads with products of their choice under the direction of the team vets. Q. What does the role involve? A. As official supplier, NAF works closely with the Team GBR riders and their grooms who are heavily relied upon to look after the health and happiness of the horses. We regularly visit the riders at home, watch the horses work and discuss the nutritional support needs of the horses to ensure we are helping them to perform at their best. Our visits can be consolidated with bespoke nutritional advice from any of our veterinary scientists, nutritionists or even our chemist should the riders require. This gives them great confidence in the support NAF offers them. Q. NAF already supports equestrian sport from top to bottom, so why did you feel it was important to take on ‘official supplier’ status too? A. We are very proud of our products and the endorsement they receive from riders of all levels across all disciplines. With many of the best British and international riders already using our products, we felt it was a great idea to reinforce their endorsement by taking on official supplier status.
32 MAY 2012 EQUESTRIAN TRADE NEWS
Q. Do you work with the other official suppliers? A. The British Equestrian Federation (BEF) takes great care to ensure that Team GBR’s official suppliers don’t conflict at all and therefore we offer very separate benefits. To date, an opportunity has not arisen actively to work with other suppliers, but should it arise at any time, we would look very positively at what great combined benefits we could gain for the riders and our retailers. Q. Which have been the most popular NAF products to be used by Team GBR? A. With such a diverse range of products, there is something in the NAF range for every horse - so we supply a very wide range of products to the Team GBR riders. That said, our two leading Five Star brands, Superflex for joints and Magic for calming, which have been used by the Team members for many years, continue to be popular choices. And, although still in their infancy, we are thrilled our two new products for supporting gastric health, GastriAid and clinically proven GastriVet - plus our exciting new MPower for muscle health, have already received excellent endorsement from the riders.
such, they directly influence horse owners in their choice of products when purchasing for their own horses, and are therefore directly responsible for increased sales. Plus, as can be seen in the equestrian press, many Team GBR riders are very happy to endorse NAF products in advertising. We know these riders are hugely respected not only by competition riders, but also by those who ride for pleasure and who want nothing less than the best for their horses too. Here at NAF, we have recorded the success of these adverts, so we are aware that they influence the buying choice of horse owners from across the board. We also offer stockists a wide choice of creative point of sale material featuring Team GBR rider endorsements. These items can very often be bespoke to the stockists’ needs and they are very helpful in generating sales in store. Lucy Wiegesma
Q. How can stockists capitalise on NAF’s ‘official supplier’ status? A. Many of the Team riders are popular teachers, trainers and role models. As
Many of the Team GBR riders are very happy to endorse NAF products in advertising
Official suppliers to Equestrian Team GBR are... Dodson & Horrell – nutrition Land Rover – vehicles Marksway HorseHage – dust-free forage Mears Country Jackets – riding jackets Natural Animal Feeds – supplements NuuMed – numnahs and saddlecloths Patey – riding hats Point Two Equine – air jackets Thermatex – cooler rugs Toggi – casual clothing
www.equestriantradenews.com
Guy Williams, an Olympic hopeful with his top horse Depardieu Van’t Kiezelhof and pictured here with his Horse&Hound Foxhunter champion Dkjarata, is newly sponsored by hay steamer specialist Haygain.
Equilibrium Products is sponsoring the Endurance GB international teams this year with the Equilibrium Therapy range of massage and magnetic products. Golly Galoshes, the original waterproof, breathable equine gaiter for horses, has signed up rising eventing star Victoria Bax. Golly Galoshes are designed to keep horses’ bandages and boots clean and dry when competing or hacking. Victoria, who has competed at CIC international level, and specialises in retraining racehorses for eventing, said: “With so many horses in work, Golly Galoshes have certainly saved my washing machine from the normal constant stream of boots and bandages! They have already become an essential bit of kit which we really couldn’t live without.” Leading insurance broker Shearwater Insurance, a long-standing supporter of equestrian sport, has a new addition to its equine string. Shearwater Touchingwood (Woody), a six year old Irish Sports Horse gelding, will be campaigned by event rider Oliver Townend. (Photo: Stephen Sparkes Photography). Fidelity Worldwide Investments has extended its title sponsorship of the Blenheim Place International Horse Trials up to and including 2015. The deal is enabling the organisers to re-invest in some new fences - and improve access on and off the site for tradestand holders. This year’s event takes place on 6-9 September. “Having the support of Fidelity and our other loyal sponsors is what has enabled us to invest, not only in the course, but also in the facilities and support systems for the whole event,” said event director Mandy Hervieu. Pictured is last year’s Blenheim winner, Piggy French and DHI Topper. Current paralympic dressage European champion Natasha Baker is sponsored by Belstane’s equestrian brands, Pikeur, Eskadron, Samshield, Myler and Rok. “Natasha is on great form with Cabral. We have everything crossed for her in her pursuit of a place on the Paralympic GB Team this year,” said Belstane’s marketing manager Tracey Morley Jewkes.
Irish Under 25 event riders can look forward to new support from Pfizer this season via the Equest Pramox series. “Equest has a loyal customer base in Ireland and it’s great to be able to give something back to those that support us in promoting responsible worming strategies,” said Eamonn O' Sullivan companion animal and equine business manager, Pfizer. www.equestriantradenews.com
Wood recycling firm R Plevin & Sons is supplying is Snowflake and Woodpecker bedding to a number of equestrian fixtures this season including Houghton International. “We are thrilled that Woodpecker will be used at such prestigious events,” said Plevin group sales manager Colin Smith (pictured). Through its Snowflake brand, Plevin sponsors show jumper Ben Maher – and recently announced a deal to supply Woodpecker bedding to eventer Matthew Wright. Family-owned Plevin, which employs 150 people across six sites, manufactures wood-based products from virgin and waste wood materials. The company collects, processes and distributes 600,000 tonnes of wood a year.
Clothing company Equetech is to lend its name to a mounted fashion show during HorseWorldLive, the new consumer show that organisers predict will attract 30,000 visitors to London’s ExCel on 16-18 November. Featuring six horses, the Equetech Mounted Fashion Show will showcase exhibitors’ latest collections.
Top young show rider Georgia Darlington (12) from Dorking, Surrey, will be wearing Tagg Equestrian clothing in the ring this season, thanks to new sponsorship from the company. Georgia is already a veteran performer competing at top shows including HOYS and the Royal International.
Cambridgeshire based supplement company Maxavita has agreed title sponsorship of the Maxavita Little Downham Horse Trials. The event takes place twice a year in May and September.
Following its UK launch (see Product News, ETN April issue), technical horse boot brand Kentucky Horsewear has formed an association with two top British eventers. Francis Whittington and Laura Collett become the first members of Kentucky Horsewear Team UK.
Hit Air UK is sponsoring event riders Mike and Trish Ryan, Sam Watson and Young Rider Daniel Browne for 2012. The air vest specialist is also backing an Eventing Ireland two-star series run over five legs. International dressage rider Emile Faurie has signed a sponsorship agreement with German clothing company euro-star, joining fellow European gold medal winning Team GB member Laura Bechtolsheimer, plus Ulla Salzgeber and Kai-Steffen Meier. euro-star incorporates many of its sponsored riders’ ideas into developing its range. EQUESTRIAN TRADE NEWS MAY 2012 33
Spring into action The start of the summer competition season is the ideal time to encourage your customers to replenish their first aid kits. Robinson Animal Healthcare has solutions for many common mishaps. Bruised soles This happens all too frequently when the ground is hard. The sensitive structures that lay beneath the sole - soft tissue between the sole of the hoof and coffin bone - are damaged as tiny blood vessels underneath the sole haemorrhage (bleed).
antiseptic to clean and prevent re-infection and natural poulticing agent, Tragacanth, which, when it reacts with water, draws out infection and creates a clean area for the wound to heal. When applied as a hot, wet poultice, hoof shaped Animalintex Hoof Treatment increases the blood supply to the hoof which helps fights infection. Improved blood flow also reduces swelling, whilst the warmth of the poultice relieves pain. Animalintex can also be applied dry or as a cold, wet poultice and can be refrigerated before application if necessary.
Cuts and grazes If the damage to blood vessels is minimal, bruising usually disappears within a few days; poulticing can help. However, such damage may result in the formation of a haematoma (blood blister) which could lead to an abscess. Animalintex Hoof Treatment is suitable for the rapid treatment of many foot conditions, including bruised soles. This safe, veterinary licensed product contains an
Even minor cuts and grazes need immediate attention to prevent the risk of infection and to promote fast and effective healing. If a wound does not require veterinary attention (see the bullet points below) then clean carefully with a saline solution (or a level teaspoon of salt per pint of previously boiled water). Then cover with a suitable dressing to prevent contamination and to protect the wound surface.
34 MAY 2012 EQUESTRIAN TRADE NEWS
Other handy additions to the first aid kit from Robinson Animal Healthcare include Veterinary Gamgee, Equiwrap, Activ Wash, Vetalintex wound hydrogel and Premium BP Quality Cotton Wool.
Activate is ideal for cleansing and healing open and infected wounds. The multi-layered dressing incorporates activated carbon which has been found to attract and absorb bacteria into the dressing keeping contamination away from the wound surface. For low to medium exudating wounds, Skintact - a low adherent, sterile, perforated film dressing, is useful
t Robinson Animal Healthcare 01909 735000.
Knocks and bumps Cold therapy is a natural, drug-free way to help treat injuries and reduce pain. It lowers the temperature at the site of injury through heat exchange and constricts local blood vessels. This reduces cell damage and fluid build-up. Cold therapy is ideally used immediately after an injury occurs and then subsequently for the next 48 hours at regular intervals. Due to the frequent nature of its use, cold therapy involving water can lead to cracked heels or other skin problems. Dry application minimizes the risk of such dermatological issues. For immediate, dry cold therapy, Koolpak is ideal as it requires no refrigeration. It’s also a useful application for horses that have competed on hard ground. Activated by squeezing the inner sachet, Koolpak remains effective for up to one hour and can be bandaged in place.
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f asked for advice by a customer who is concerned about his or her horse’s health, always suggest they contact a vet. It’s a good idea to keep a list of locally based vets and farriers; helping someone new to the area is a great way to gain a new loyal customer. In the case of wounds, a vet should be called immediately if:
• A wound is spurting blood (arterial bleeding).
• A wound requires stitching ie. is deep or longer than 2.5cm.
• A wound has foreign bodies embedded in it.
• There is excessive swelling. • The horse’s temperature rises above 38.9°C (102°F).
• The horse has not been
vaccinated against tetanus.
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Care of the equine community ETN gathers together some great gear for the stable, paddock and tackroom. The best medicine STOCKING products that save your customers time and trouble will make you their favourite retailer – especially if your prices are right too! Rhinegold Stable Medicine Boots, for instance, are a quick and convenient alternative to stable bandages - for rest, after work and in convalescence. Offering leg protection from below the knee including the fetlock, they feature a durable neoprene outer with a detachable cotton padded liner. Four wide Velcro straps make fastening quick and easy. In cob and full sizes, Rhinegold Stable Medicine Boots are priced to the trade at just £16.95 per pair. As summer pests take hold, well designed masks will be in great demand from caring owners. Rhinegold Fly Masks come with and without ears. With soft fleece binding and shaped to stay clear of the eye lashes, they offer shade from the sun too – something horses that headshake will appreciate. The size range includes pony, cob and full, all available in smart black and grey. The trade price is just £6.50 each for the ‘no ears’ fly mask and £7.50 for the ‘with ears’ design. t Snowhill Trade Saddlery 01243 672323.
Whole kit and caboodle WESTGATE EFI can supply you with everything your customers need for paddock, stable and tack room. As well as being sole distributor for Likit stable toys, WEFI's exclusive StableKit range includes fixtures, fittings and equipment for the yard, plus grooming kit and storage, feed and mucking out tools, plus jump and dressage accessories. Many items are available in a wide choice of colours and all represent excellent value for money. t Westgate EFI 01303 872277. www.equestriantradenews.com
Spring into action
Summer essential
SPRING has sprung and the horses are going out to graze. Then the fence needs fixing or the ditch needs digging. Yes, it’s the paddock maintenance season! Faulks & Cox is making it easy for retailers to profit during this potentially lucrative time of year. As well as its Tubtrugs and Tyre Rubber Products, it now carries a great range of tools for the equestrian and associated markets - all presented in eyecatching merchandiser stands. “Our Profit Pack system allows retailers to offer pre-selected ranges of tools in compact stands which utilise floor space and greatly increases impulse purchasing,” says Chris Birch, sales manager. “The new ‘Wm.Faulks’ tool range caters for all requirements from stable tools to the more specialised fencing and ditching implements. This enables shops to widen their stock range with minimum outlay and risk.” t Faulks & Cox 01455 848184 .
WARHORSE Water Carriers are perfect for use on the yard, in the paddock or horsebox. Robust and with comfortable carrying handles, they are manufactured in non-toxic, recyclable plastic. All models are see-through for checking water levels, stackable to save space and have cap taps for easy pouring. Warhorse Water Carriers have a 10 year guarantee and come in 30 litre, 25 litre or 20 litre sizes in a choice of colours. t Westgate EFI 01303 872277.
Making life easier... TIME IS perhaps the most precious commodity for the average horse owner. You can’t retail hours by the bag; but you can stock time-saving products that allow your customers to enjoy their horses all the more. Here are a few ideas. Easy Clean Shampoo from the Funnell Range can be used straight from the bottle. Sprayed straight onto stains, it’s the ideal precompetition clean-up. Another efficient and quick grooming aid is the merino sheepskin grooming mitt (pictured) from Tagg Equestrian. It makes it an easy task to lift dust, lay the coat and polish up all those tickly bits. Customers with joint or strength problems in their hands will love the new range of gel handled, easy-to-grip grooming items from Tagg Equestrian. They can choose from a sweat scraper, hoof pick, bucket cleaning brush and a mane and tail brush (pictured). The Tail Guard Bag for Tagg Equestrian is a fantastic time (and temper) saver for those with grey horses. The tail guard has a nylon extension to hold the entire tail – and protect it from the inevitable. t Tagg Equestrian 01636 636135.
Scrub up for Spring THE WASH-N-BRUSH from Parell Products could prove just as useful around your premises as it will in your customers’ stable yards. The lightweight, portable broom has a universal attachment to fit any hose. A unique two-in-one feature allows sweeping and cleaning with or without water at the flick of a switch. The bristle brush head contains 14 high pressure power jets to blast away dirt and clean concentrate, floors, patios and rubber matting. Wash-nBrush is height adjustable to suit all users. The RRP is £14.99. t Parell Products 07715 172 470. DON’T BE deterred from stocking products that are designed to be used with hosepipes – even if you trade within an area subject to the hosepipe ban. According to the Environment Agency, hosepipes can be used for cleaning, maintenance and general well-being of any kind of animal, even where the ban applies. The exemption is due to the fact that all water companies have to adhere to certain conditions laid out by the government – and the government requires that under a hosepipe ban the welfare of animals must be protected. So permitted hosepipe/equestrian related activities include filling water troughs, washing horses and cleaning equipment/stabling/horseboxes. Similarly, anyone with a fish pond may top up and change the water using a hosepipe.
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EQUESTRIAN TRADE NEWS MAY 2012 37
Let’s talk bedding RIGHT NOW, when your customers are spring cleaning their stables, could be the perfect opportunity to talk to them about their choice of bedding. A build up of dust and ammonia can trigger respiratory compromise or simply attracts bacteria and insects. As the weather warms up, odours will get stronger too. A bright and breezy spring day is the perfect time for a spruce up - and after all that hard work it makes sense to re-stock the stable with a hygienic, dust-extracted bedding product. Your customers, and their horses, will benefit from a bedding product which offers the perfect balance of absorbency, ease of use and health benefits to help maintain a clean environment. Nedz Original (made from wheat straw) and Nedz Pro (made from rape straw) are highly absorbent and incorporate the exclusive Natural Nedz formula for cleanliness and insect repelling properties. Highly absorbent, they only need mucking out fully once a week. t Nedz 01254 677 762.
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ELECTRIC FENCING is a must-have for owners who wish to control their horses’ grass intake by strip grazing, rotate paddocks or create individual feeding pens or corrals. Green electric fence poles are so much more visually friendly – and far less likely to give so-called horseyculture a bad name. So consider stocking green alongside the more usual white poles.
Throw in the towel! THE EASIDRI Grooming Towel from Trilanco is great for rapidly drying off horses. The super absorbent towel comes in a handy tube; it’s simply whipped out, dampened, wiped over the horse and wrung out. It can be re-used many, many times and is machine washable. In three sizes, the Easidri Grooming Towel - which also works wonders on dogs – has an RRP from £9. t Trilanco 01253 888188.
High time for ragwort control BARRIER H is the world’s first, environmentally friendly, agricultural herbicide that’s approved for the control of common ragwort. Designed for safe, quick and accurate spot spray application, Barrier H destroys ragwort in all stages of growth and at all times of year. It’s recommended that grazing animals are kept away from treated areas for two weeks or until the ragwort is completely dead and any debris (from mature plants) has been removed. This is not because Barrier H is harmful, but because dying ragwort is palatable and dangerous to animals. t Barrier Animal Healthcare 01953 456363. 38 MAY 2012 EQUESTRIAN TRADE NEWS
Check out these products for some useful additions to your customers’ first aid kits. ALOERIDE, the concentrated aloe vera supplement that comes in daily sachets, can be mixed with a little water to make a paste to apply to minimal grazes or rashes. Given orally, taste-free Aloeride can also assist in the acceleration of wound repair, rejuvenation and recovery, support the immune system and offer anti-inflammatory properties, making it ideal for horses recovering from illness, post operation and for those on box-rest. 30 sachets, 30 days’ worth, contain the equivalent of 12 litres of aloe vera juice. t Aloeride 01858 464 550. PURPLE SPRAY with Chamomile, Lavender, Tea Tree & Arnica, in a 500ml trigger spray, helps seal and protect superficial cuts, abrasions, scabs, bites, cracked, sore heels and other seasonal related problems. Quickly absorbed into the skin, it works to cleanse, soothe and calm, sore bruised areas and aid natural healing. Used for centuries in skin care preparations, chamomile, tea tree, lavender and arnica are included for their anti-bacterial, anti-fungal, antiviral and remarkable healing properties. t Barrier Animal Healthcare 01953 456363.
WHEN it comes to keeping dressings clean and dry, Golly Galoshes are ingenious waterproof, breathable and versatile leg gaiters which dispel the need for additional protective bandaging. They can also help prevent the horse interfering with the dressing and eliminate direct contact with bedding or droppings. Quick and easy to put on and take off, Golly Galoshes also help prevent mud or sand getting underneath dressings, so they can also be used during convalescence turn-out or exercise. Machine washable, they have secure hook and loop fastenings and a full length zip with protective fleece lapel for security and comfort. RRPs are from £25.99 per ‘miniature’ pair through to £34.99 for ‘horse’ sizing. t Golly Galoshes 01465 861 274 www.equestriantradenews.com
When tack needs some TLC... Sometimes less is more when it comes to caring for saddlery, says Ken Lyndon-Dykes. he range of cleaning, care and conditioning products for the tack room continues to grow. The other day I was talking to someone from the currier industry and he revealed a ‘secret remedy’ that he promised works better than any of the proprietary products on the market. It’s simple – and it’s cheap ...but perhaps it had better remain unknown because it could dramatically cut sales of scientifically formulated, attractively packaged products. It is lard – the pure kind that, I understand, has made a big comeback courtesy of celebrity chefs. In fact, until my currier friend informed me, I was not aware that ‘proper lard’ exclusively consists of rendered down pig fat. Another friend whose equestrian knowledge I wouldn’t care to query told me that castor oil cream and lanolin – separately or mixed – are excellent for maintaining leather in soft and supple condition. She added that she didn’t know of a better combination to treat leather that has suffered a deluge of pouring rain. Again – the cost is minimal compared with products on sale in tack shops. I have also been pointed in the direction of petroleum jelly – Vaseline in other words – that I’m told is excellent on patent leather. Finally – and I still don’t know if she was joking or not – a lady friend informed me that she treats her tack with the same antiageing products she uses on her face. Having seen some of the prices charged for cosmetics, I can only assume
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this involved a quite incredibly expensive way of looking after tack! I have not had personal experience of any of these suggested leather care alternatives but the lard, the castor oil and the lanolin all came with personal assurances – the cosmetic cream is rather more uncertain. However, I shall continue to recommend more conventional leather-care solutions to my clients. Neither the specialist manufacturers nor the saddlery retailers need any potential income to be redirected.
A young woman client demanded I examine the seat of her jodhpurs. She was wearing them at the time
Of course, the perception that leather-care products cost a lot of money and are ‘expensive’ partially relates to the fact that so many horse owners abuse rather than use them. Were they to be persuaded that ‘over-liberal’ is not good and instead followed manufacturers’ instructions, I have little doubt they would find they are saving quite a lot of money. The products would then be judged reasonably priced.
Proper lard: a secret remedy.
Joking and snide comments aside – and despite the consumer equestrian titles providing so much advice – I’m constantly surprised by the abuse handed out to saddlery and bridlework. Asked to part-exchange a saddle, it isn’t unusual for the customer to produce a good brand of saddle with a very minor repair. Absolutely no problem when the stitching is matched up to the original – but often it is not. In fact, the repair may well look as though it was carried out by the local shoe repairer who simply didn’t appreciate the need for cosmetic appeal – hence the resale value of the saddle is correspondingly slashed. When the owner is interrogated, it generally seems that most saddlery retailers are unable to offer the five-minute turnaround service available at the shoe repairers. They, perceiving the urgency – and probably not wanting the responsibility of holding a saddle on the premises – are seemingly prepared to ‘pop in a couple of stitches’ at a moment’s notice. The other day a client – a young woman – demanded
that I examine the seat of her jodhpurs. She was wearing them at the time and so I couldn’t fail to note her bewitching proportions. “There’s a problem with my saddle,” she asserted, “when I bought it I had no idea that it would absolutely ruin three pairs of very expensive breeches. The stain has completely ruined them.” Astute readers of this column will guess the way this story continues. Having bought a top-of-the-range saddle, the young woman had lavished care on it. And ‘care’ in her book had nothing to do with the directions provided by the manufacturers of the saddle cream she chose to use (a well-known and highly respected brand). It entailed using more – she admitted – a great deal more. When I explained that what the leather was unable to absorb had been mopped up by her jodhpurs, she was genuinely surprised. Anyway – her local saddlery retailer did well out of that mistake because he sold three more pairs of what were probably the most expensive jods in his shop!
About the author Ken Lyndon-Dykes is a saddle designer, Society of Master Saddlers' Qualified Saddle Fitter and former international three-day event rider. EQUESTRIAN TRADE NEWS MAY 2012 39
DONATIONS NEEDED FOR BETA LUXURY HAMPER
B
ETA will return to the Festival of British Eventing, at Gatcombe Park, Gloucestershire, in July as presenting sponsor for the seventh consecutive year. As usual, we will be organising our much-anticipated luxury prize draw, which gives visitors the chance to win a hamper of horse-and-rider equipment worth £2,000. We also plan to hand out our highly prized BETA goody bags during the event. Of course, none of this would be possible without the generous support of our members and this year we are calling for help once again. We need items such as rugs, horse feed, a riding hat, body
Lucky Samantha Leach is thrilled to win the luxury BETA hamper at last year's Festival of British Eventing.
protector, bridle, equine boots, grooming kit and stable equipment for the hamper. Smaller pieces such as stock pins, socks, gloves, key rings, feed samples and baseball caps
A fitting service for your customers
are required for the goody bags. If you are able to supply products for either the hamper or goody bags, please contact Tina Rogers in the BETA office.
BETA training allows retailers to provide a fitting service.
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ith the competition season now under way, demand for hats and body protectors is sure to increase, so why not make sure that you and your staff are able to offer a full fitting service? BETA offers safety courses throughout the UK and Ireland aimed at equipping retailers with a sound knowledge and confidence to provide correctly fitting garments and expert advice to customers. The next two courses take place in Maidstone, Kent, on 29 May and Exeter on 26 June. Meanwhile, a new safety equipment training scheme is being launched by BETA with Riding for the Disabled. Together, we have created a syllabus covering all aspects of safety wear and equipment, with a particular emphasis on hats. As with the Pony Club Safety Equipment Badge, it presents the perfect opportunity for retailers to forge bonds with their local RDA branch by providing support to trainers and helpers. To book your place on a safety course or to find out more information on the BETA/RDA training scheme, please get in touch with the BETA office.
CONTACT TINA ROGERS AT BETA: Tel: 01937 587062 Website: www.beta-uk.org or email us at tinar@beta-int.com
Retailers can benefit from BETA safety courses.
40 MAY 2012 EQUESTRIAN TRADE NEWS
Stockeld Park, Wetherby, West Yorkshire LS22 4AW
Want to sell wormers? BETA offers SQP training for retailers wishing to prescribe and/or supply certain medicines such as horse wormers. SQPs – suitably qualified persons – must pass a set of exams to demonstrate a sound knowledge of animal health and the legal system. They should also be registered with AMTRA. The next SQP course takes place on 19 June, with a base module, with a second module on 26 June and a final exam on 3 July.
Fun on the fairway
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on’t forget the annual BETA Golf Day is set for 8 August at the Toft Country House & Golf Club, Bourne, Lincolnshire – a new location for 2012. The event is a great way to entertain friends and clients and you don’t even have to be a BETA member. Entry costs £60 per person and includes coffee and a bacon bap on arrival, 18 holes of golf, individual prizes up to sixth place and a team prize. Those nearest the pin and players with the longest drive also win prizes. If you want to make a bit of a break of it, why not book in for a night at this charming country hotel? Rooms are available at a preferential rate of £80 for a double or twin room and £60 for a single occupancy – all including breakfast. To book a place, cheques made payable to “The BETA Golf Society” should be sent to Ian Mitchell, 10 Fairways, Toft, Bourne, Lincolnshire PE10 0BS, no later than 30 May. For further information on the event, contact Ian, telephone 07736 957073 or email ian-mitchell@msn.com.
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EQUESTRIAN TRADE NEWS MAY 2012 41
List your website here For more information call 01937 582111
County Court Judgments from England and Wales and the Scottish version, which are called Court Decrees. The judgments listed are those recorded by the Registry Trust Ltd and appear to be of a commercial nature. Judgments/Decrees can be for damages rather than debts, and their listing here does not imply an inability to pay. MS CAROLINE JONES T/A WYKE ANIMAL FEEDS, PEAR TREE HOUSE, WOODSIDE ROAD, WYKE, BRADFORD, WEST YORKSHIRE BD12 8HT £1,159 MRS T MUSGRAVE T/A TWO TREE TACK SHOP, POINT HOUSE, HIGH STREET, COLTISHALL, NORWICH, NORFOLK NR12 7AA £1,381 LEADENHAM POLO CLUB LTD, THE MANOR, CHURCH END, LEADENHAM, LINCOLN, LINCOLNSHIRE LN5 0PX £1,112 SHELLEY SOUTER T/A JUNIOR PONY OWNERS CLUB, 17 PINFOLD FARM MEWS, MOORLANDS VIEW, EDENFIELD, BURY, LANCASHIRE BL0 0HZ £1,518 R D A MILLER’S NOOK RIDING SCHOOL LTD, LOSTOCK LANE, WESTHOUGHTON, BOLTON, LANCASHIRE BL5 3LX £2,783 MARTIN DEWAR T/A M R D HORSE TRANSPORT, 6 BACK CHAPEL STREET, WARDLE, ROCHDALE, LANCASHIRE OL12 9PD £1,280 SARAH CALLAN T/A BEN JACOBS EQUESTRIAN, 87 MOORLANDS DRIVE, STANLEY, DURHAM DH9 6YZ £2,077 MR J LEE T/A AGRIEQUESTRIAN CONSULTANTS, 274 NINE MILE RIDE, FINCHAMPSHIRE, WOKINGHAM, BERKSHIRE RG40 3NT £3,391 MISS TAMARAIS BRITTON, THE STABLES, WARREN FARM, WYNYARD ROAD, WOLVISTON, STOCKTON-ON-TEES, CLEVELAND TS22 5ND £613 BONFIELD HORSEBOXES, 2 BOAT HOUSE, WILNE ROAD, DRAYCOTT, DERBY DE72 3QG £4,142 & £4,040 HORSING AROUND SADDLERY, HOME FARM, ROWE HILL, WIMBORNE, DORSET BH21 7EB £540 MR DAVID JOHNSON T/A PREMIER YOUNGSTOCK, 1 TUDOR CLOSE, BARMLEY, TADLEY, HAMPSHIRE RG26 5DB £1,118 HARTWOOD ELITE HORSEBOXES, UNIT 3 DEWHURST ROW, BAMBER BRIDGE, PRESTON, LANCS PR5 6BB £3,013 MATTHEW REGAN T/A ELLENTHORPE LIVERY AND KENNELS, BOLTON BY BOWLAND ROAD, GISBURN, CLITHEROE, LANCS BB7 4LR £1,148 NESSA’S TACK SHOP, POUND LANE, NORTH TUDDENHAM, DEREHAM, NORFOLK NR20 3DA £1,052 J KEATING T/A BRINKLEY STUD SAS, BRINKLEY ROAD, BURROUGH GREEN, NEWMARKET, SUFFOLK CB8 9NE £6,086 MS WENDI SHERIDAN, STOKE BY CLARE EQUESTRIAN CENTRE, GREEN FARM, THE STREET, STOKE BY CLARE, SUDBURY, SUFFOLK CO10 8HP £4,620 LEE CHIVERS T/A LANGSHOT EQUESTRIAN CENTRE, GRACIOUS POND ROAD, CHOBHAM, WOKING, SURREY GU24 8HJ £593 MR CHRIS GOHL T/A CHRIS GOHL MASTER SADDLER, GREENGAGES, HIGH STREET, WHADDON, MILTON KEYNES, BUCKS MK17 0AN £1,338 MR JAMES ELLISON, THE LIVERY YARD, THE MAINS, DROVERS LANE, REDMARSHALL, STOCKTON-ON-TEES, CLEVELAND TS21 1ER £510 MR IAN LEWIS T/A PENHALURICK BARTON EQUESTRIAN SERVICES, PENHALVEAN, STITHIANS, REDRUTH, CORNWALL TR16 6TG £304 MRS ROSEMARY PYKE, ROZEL STABLES, STAPLEFORD LANE, DURLEY, SOUTHAMPTON, HAMPSHIRE SO32 2BU £271 COMMUNITY EQUESTRIAN SERVICES LTD, 5 ROWAN CLOSE, CLIFTON, PRESTON, LANCS PR4 0YQ £8,583 RICHARD GOODLIFFE T/A R J GOODLIFFE HORSEBOXES, THE CLOCK TOWER, LONGLANDS, HOLKHAM PARK, WELLS-NEXT-THE-SEA, NORFOLK NR23 1RU £2,648 HIGHER PARK FARM EQUESTRIAN, HALEBOURNE LANE, CHOBHAM, WOKING, SURREY GU24 8SL £157
42 MAY 2012 EQUESTRIAN TRADE NEWS
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