ETN (Equestrian Trade News) – September 2024

Equestrian Trade News September 2024 | Volume 48, No 7

BETA

INTERNATIONAL

PREVIEW Your official show guide

Plus What’s happening at Harry Hall?

Ready for winter: clippers and rugs Double CPD points for RAMAs/SQPs ETN is the official media partner of BETA International

-

EDITOR’S COMMENT | ETN

Editor’s comment

W

hat fantastic performances we saw from the British riders at the Paris Olympics. Their medal haul made equestrian one of Team GB’s most successful sports at the Games.

But will this outstanding achievement persuade the mainstream TV channels to broadcast more horse sports? Let’s hope so because, when it’s well presented, show jumping in particular makes a wonderfully entertaining package.

I watched the Brits win the team show jumping gold medal with a group of mainly non-horsey people. Even on a small screen, everyone could understand what was going on and they became enthralled by the unfolding drama.

Well done, the BBC, for covering this thrilling competition. Let’s hope positive feedback means there’s more to come.

Resistance to worming drugs is a bit like climate change; one of those massive problems which we, as individuals, can feel powerless to overcome.

Indeed, ETN’s CPD feature in this issue, which covers the toxic effects of worming on the environment, at first appears a bit depressing. But, then again, shock tactics can provoke action…

So, thank you, to author Claire Shand of Westgate Labs for giving us some practical, easyto-follow advice for RAMAs (SQPs) to pass on and that we can all implement with our own horses.

Mostly importantly, her tips and tricks don’t involve extra expense – something that’s going to be a major consideration for many horse owners this coming winter.

In her article, Claire highlights the importance of protecting the humble dung beetle. Seeing a closeup photo of the little chap doing his best to clean up the land for our horses makes him rather endearing.

I’ll be thinking of him next time I do a worm egg

In this issue...

count test instead of automatically reaching for a drug for my horse.

Even if you have to drag yourself to BETA International – cursing under your breath that it’s a day away from more important jobs - you’ll come away feeling inspired and cheerful.

Yes, it’s helpful go to Stoneleigh with a plan of who and what you want to see. But inevitably it’s those off-agenda moments that make the trip so worthwhile; the chance meeting with a useful contact, stumbling across a clever new product, the ideas, the unexpected learning.

Its good to meet the people behind the products – especially the new companies or those fresh on the equestrian scene. The latter often bring a new perspective to our sector to keep us on our toes.

No-one can guarantee a profitable year’s trading just because they visited BETA International.

But when it comes to making good use of a day or two, time spent at the show is never wasted.

If nothing else, it’s a jolly good day out. The show is free to get in and free to park. Visitor registration is still open.

At last, vets appear to be adopting riding hats when handling horses.

Bell Equine Veterinary Clinic recently issued a press release about its latest diagnostic equipment, complete with a picture of be-hatted vets scanning a horse.

As well as taking every sensible safety precaution, they’re also using the hats as promotion tools – each one sporting the practice name and logo.

What a great idea.

Liz Benwell Liz Benwell

Equestrian Trade News September 2024 | Volume 48, No 7

BETA

INTERNATIONAL

PREVIEW Your official show guide

Plus What’s happening at Harry Hall?

Ready for winter: clippers and rugs Double CPD points for RAMAs/SQPs ETN is the official media partner of BETA International

-

Front cover: This month’s ETN contains the official show preview for BETA International 2024 on 22/23 September at the NAEC Stoneleigh.

For more information, visit www.betaint.com (Photo: Femke/ Shutterstock. com)

IN THE HOT SEAT

36

CLIPPERS PRODUCT GALLERY

38

THE BETAs - awards shortlists

40

22

RETAILER PROFILE - Harry Hall

AMTRA ACCREDITED RAMA CPD (NUTRITION)

43

24

WORMING FEATURE

46

BETTER BUSINESS - side hustles

26

WINTER RUGS GALLERY

50

BETA BUSTS MISINFORMATION

28

SCHOOLING AIDS GALLERY

52

LEGAL DIGEST

54

Is your horse or pony a “Little Piggy”?

AMTRA ACCREDITED RAMA CPD (WORM CONTROL)

30

TURN BACK THE PAGES

56

..helping prevent overeating!

AUTUMN LAMINITIS FEATURE

34

BETA INTERNATIONAL PREVIEW

59

NEWS

4

PRODUCT NEWS

12

PEOPLE

20

BENCH SADDLER OF THE MONTH

www.equestriantradenews.com

Equestrian Trade News September 2024 | 3

ETN | NEWS

ETN NEWS Equestrian Trade News East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW Tel: 01937 582111 Email: info@equestriantradenews.com Website: www.equestriantradenews.com Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world).

Design & Print Designed and produced on behalf of EMC

by DJ Murphy Publishers: www.djmurphy.co.uk Email: abi@djmurphy.co.uk Tel: 01428 601020 Publisher Equestrian Management Consultants Ltd Editor Liz Benwell Email: editor@equestriantradenews.com Advertising Managers Evie Edgar Email: etn@djmurphy.co.uk Tel: 01428 601031 Abi Cannon Email: etn@djmurphy.co.uk Tel: 01428 601028 Digital Manager Nicki Lewis Email: nickil@beta-int.com The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group.

Copyright All material is copyright Equestrian Management Consultants Ltd

www.carbonbalancedpaper.com

CBP123456

Sales banned to EU of some shiny saddlery hardware A European ban on a type of chrome often used to make saddlery hardware such as saddle nails and cantle badges comes into effect this month (September).

The outlawing of hexavalent chrome under EU legislation will affect UK exports to Europe. It will not hit sales within the UK - although a replica ruling here cannot be ruled out.

California is to implement a similar ban in around two years’ time, with other US states thought likely to follow.

Hexavalent chrome, the process by which some chrome finished products are made, is now widely believed to pose carcinogenic risks.

Manufacturer switches production IDX Ltd makes saddle nails, saddle cantle plates, bridle badges and alike – often to bespoke designs for leading manufacturers – at its Walsall factory.

The company exports to 28 countries across four continents.

Mindful of the upcoming ban, IDX withdrew hexavalent chrome from its production processes more than two years ago. Instead, the company uses trivalent chrome across its entire production.

Paul Hadley of IDX told ETN that retail and wholesale buyers of saddlery hardware, from bench saddlers to big manufacturers, need to be aware of the ban – especially if they export to Europe.

“Many in the trade are not aware of the ban, but knowing the facts could save a lot of frustration – and expense – for some people,” he said.

Know your chrome Hexavalent chrome is also known as

4 | Equestrian Trade News September 2024

chrome 6, and trivalent chrome as chrome 3.

But it’s impossible to tell by eye if a product is finished with hexavalent chrome or ‘safe’ trivalent chrome.

So, what is Paul’s advice to buyers of chrome finished saddlery accessories?

“If it’s a shiny, silvery colour, you need to go to your hardware supplier and find out what it is. Ask what type of chrome,” says Paul.

“At IDX, we send our products to a [UK] plating factory as part of our manufacturing process.

“In this industry, we work with technical data sheets from our plating supplier. These tell us exactly processes are used and what chemicals involved.”

An advantage of the EU ban on hexavalent chrome, he added, is that it will “expose people that are passing off cheap imports as being UK manufactured.”

Nickel alternative Thanks to IDX’s prompt transition to trivalent chrome, and the company’s wide coverage of supply to UK saddlery makers, most British made products should be safe to sell into Europe post hexavalent chrome ban.

But it may still be worth checking with your supplier, says Paul.

Inevitably, trivalent chrome is slightly more expensive to get plated than the outlawed hexavalent chrome.

An alternative is to use nickel plate.

“We also offer nickel plate,” Paul adds, “I rather like it. Chrome gives brighter finish but nickel holds a deeper lustre.” www.equestriantradenews.com

NEWS | ETN

Business founder inspired by motherhood Equine supplements and care products supplier Pro-Equine is celebrating 20 years in business.

It all began when Fiona Baptie, pictured with cofounder Catherine Stott, started making products at her kitchen table when she was pregnant with her first child.

“Becoming a mum actually gave me the perfect opportunity to pursue an idea I’d had for a while,” says Fiona.

Pro-Equine claims to be the first company to introduce neem oil and neem-based products to the UK equestrian market.

Fiona and Catherine say they’re proud that their products are 100% natural and 100% British.

“A strong environmental ethos is key to the company and, if possible, ingredients are sourced locally. From the outset, the business has encouraged customers to reuse and recycle the packaging, offering environmentally and purse-friendly refills,” explains Catherine.

More companies join trade body

In the last five years, Pro-Equine has switched to using packaging predominantly made from recycled plastic, with no plastic used in outer or bulk packaging.

The early bird gets a free breakfast!

BETA International is giving those who get to the show before 10.30am a voucher for a free breakfast roll or a healthier option at the LeMieux Coffee Shop to

get them set up for a busy day!

To qualify, arrive at the show before 10.30am and enjoy!

(Please note this offer must be redeemed before 11am).

A supplier of biosecurity products and a supplement distributor are among the latest companies to join BETA. The trade association was founded in 1978 and represents equestrian retailers, manufacturers, distributors and related suppliers.

Potential new members are scrutinised by existing members on the BETA Council, before approval is granted or refused.

Having completed their membership applications, the following are now entitled to use the BETA logo – the sign of a reputable equestrian business.

• Equine Bio Genie Ltd, Bicester (Trade member) – biosecurity products • J.A Plambeck GmbH & Co,KG, Germany (Overseas Trade member) – manufacturer of equine feeds • LiveryLive, Milton Keynes (Associate member) – livery yard app • HAPPA, Burnley (Retail member) – equine charity with store • The Yeoman Partnership, Tiverton (Trade member) – haylage manufacturer • Winged Horse Supplements, Wickford (Trade member) – supplement distributor

Equine lawyers join forces Two firms of equine lawyers have combined their practices.

Hannah Bradley at The Equine Law Firm has joined Jodie Seddon and Laura Hillier at Aria Grace Equine Law. Aria Grace Law CIC is the UK’s only not-for-profit corporate law firm. The Equine Law Firm advises people in the equestrian industry on dispute resolution and litigation. Hannah also acts for www.equestriantradenews.com

clients involved with equestrian sports.

Speaking about the new combined practice, Jodie said: “We can now offer our clients fullservice advice, from corporate and commercial matters to disputes.

We can also collaborate to ensure that our advice is optimally structured, taking into account our legal skills, industry knowledge and commercial awareness.”

EQUESTRIAN

50g COMBO 600D Sizes: 5’6” - 7’0”

Trade Price from

£26.50

Code: 756

£52.99 RRP

www.gallopequestrian.com

Equestrian Trade News September 2024 | 5

ETN | NEWS

Feed firm has golden ticket promotion

Brand celebrates at Burghley

Rowen Barbary is celebrating 20 years of its mash products with a special promotion.

Until the end of the year, Golden Tickets will be hidden in bags of ReadyMash Extra, ReadyMash, ReadyFibre Mash and Solution Mash.

Consumers who spot winning tickets can claim prizes such as a year’s supply of feed or Rowen Barbary merchandise including waterproof jackets, gilets, buckets, feed stirrers and keyrings.

Equestrian insurers in acquisition KBIS British Equestrian Insurance has acquired fellow insurer Carriagehouse’s renewal and new business rights.

The deal means Carriagehouse’s new and existing customers move to KBIS. Founded in 1992, Carriagehouse offers insurance cover for horses, horseboxes, trailers, carriages and harnesses.

KBIS already supports the British Driving Society (BDS) with

Joules celebrated its 35th anniversary at Burghley horse trials.

Many visitors to the Lincolnshire event snapped up pieces from the popular clothing brand’s Burghley Horse Trials Official Collection (pictured).

International event rider Emily King was seen sporting Joules at the event’s famously fashionable trot up.

“Joules have long been associated with equestrian and the sport of eventing. They supported me in the very early days, and it’s fantastic to be working with them again,” said Emily who is a brand ambassador.

tailored insurance solutions and by sponsoring carriage driving shows.

Speaking of the acquisition, Lawrence Gill, KBIS executive director, said: “There is a natural alignment between KBIS and Carriagehouse.

“Not only in the types of insurance we offer, but in the levels of customer service we are renowned for and the fact our teams are made up of fellow horse owners almost exclusively.”

Big names in saddles target French market Saddlery Brands International is bolstering its presence in France.

The supplier of Arena Saddles, Bates Saddles and Wintec Saddles says it wants to work more closely with retailers, saddle fitters and riders across the country.

The company’s Arena Saddles brand made its debut in the French market in July. Saddlery Brands International is also giving French retailers and saddle fitters direct access to Bates as well as Arena saddles.

French sales agent Frederic Pascoa is overseeing the new

distribution arrangements, liaising with Saddlery Brands International’s UK office.

Wholesaler Ekkia will continue to distribute Wintec saddles to retailers across France.

"The launch of Arena Saddles, our revamped distribution strategy for Bates Saddles, and our steadfast partnership with Ekkia for Wintec Saddles in France underscore our commitment to meeting the evolving needs of our valued customers,” said Saddlery Brands International’s general manager, Ellen Bates.

Supplement brand goes to American buyer Illinois, US based Vetnique Labs has agreed to buy Lintbells - the home of YuMove pet and equine supplements.

6 | Equestrian Trade News September 2024

Financial terms of the deal, due to conclude in the third quarter of 2024, are undisclosed.

Hertfordshire based Lintbells was founded in 2006 by Dr John Howie and John Davies. Animal wellness company Vetnique is best known for its Glandex anal gland supplement solution.

Vetnique and YuMove products are

currently distributed through retail outlets, veterinary distributors and directly to consumers.

Vetnique founder James Bascharon is to remain CEO of Vetnique, overseeing North America operations.

Fiona Hope will continue as CEO of YuMOVE, with responsibility for the UK, Europe and the rest of the world.

www.equestriantradenews.com

Strong sales ahead As rIdErs joIN NAF’s F I V E s tA r r I d E r s I N t h E FIVE STAR EFFECTIVE NUTRACEUTICAL T O S U P P O R T T H E N AT U R A L A N T I - I N F L A M M AT O R Y P R O C E S S

NAF FIVE stAr rIdErs FEAturEd:

Jagerbomb, Fame, JL Dublin, London 52, Banzai du Loir and Romeo 88 are all fed Metazone.

FormulAtEd For compEtItIoN wIth No wIthdrAwAl tImE Sizes available: 1.2kg, 2.4kg, 1L, 5L and 3 x 30ml syringes.

naf-equine.eu/uk/metazone THANK YOU We are proud of our relationship with our retailers and would like to thank all of you for selling these products on our behalf.

For more information please contact your NAF Area Sales Manager, call the NAF Sales Office on 01600 710726, or our FREE Nutritional Advice Line on 0800 373 106 naf-equine.eu/uk

Photo credits: Jess Photography, Kevin Sparrow, Tilly Berendt, Benjamin Clark Photography, Jon Stroud and Katja Stuppia.

Becky Moody, Carl Hester, Tom McEwen, Laura Collett, Yasmin Ingham and Harry Charles.

ETN | NEWS

Equestrian brands feature at “Europe’s biggest” outdoor store

GO Outdoors – the owner of Naylors Equestrian – has opened what’s claimed to be Europe’s “biggest ever outdoor retail shop.”

The 125,000 sq ft retail premises in York is at the site of the former John Lewis store in the city’s Vangarde Park.

Horse riding products are set to feature alongside brands for walking, camping, watersports, running, fishing and climbing.

The superstore has a café too.

The new GO Outdoors outlet began trading on 23 August. A grand opening weekend was scheduled for 7/8 September.

GO Outdoors acquired Naylors Equestrian in autumn 2020. Naylors has continued to operate through its three stores in Rochdale, Nantwich and Cannock and via its existing website.

GO Outdoors is part of J D Sports Fashion Plc.

Best equine photos wanted The National Equine Forum (NEF) committee is calling on amateur equine photographers to enter a competition to find a cover star for its 2025 programme.

Images submitted will also be considered for inclusion in the 2025 BETA Calendar.

Entry is open to amateur photographers who must have permission from the owner of the horse, pony, donkey or mule they have photographed, unless it’s their own.

The photograph judged the best-in-show will win a luxury hamper for its creator.

Find out more at www.nationalequineforum.com/ cover-image The closing date is 17 September.

8 | Equestrian Trade News September 2024

Freedom honour for saddle company owner Nikki Newcombe, the founder of Bliss of London, has been presented with the Freedom of the City of London following her acceptance as a Liveryman into the Worshipful Company of Saddlers.

The Freedom ceremony, first held in 1237, takes place in the Chamberlain’s Court at Guildhall. After being escorted to the court by the Beadle [master of ceremonies], Nikki was invited to read the Declaration of a Freeman and sign the Freeman’s declaration book.

“I was presented with a Copy of the Freedom, a parchment document beautifully inscribed by a calligrapher,” she said.

“I feel proud to be admitted to this

Feed firm rewarded for its environmental efforts Dengie has achieved green status with a national environmental accreditation scheme for a second year running.

Investors in the Environment, owned and run by the environmental charity PECT, audits organisations’ ecological management systems before handing out awards.

Essex based Dengie was founded in 1968 as a farmers’ cooperative, and still grows many of its ingredients locally.

The alfalfa it uses in many of its feeds, for example, is grown within 20 miles of its production plant.

unique part of London’s history. Most of the practical reasons for obtaining the Freedom of the City have disappeared.

Contrary to popular belief, I do not have the right to herd sheep across London Bridge, but I am exempt from naval impressment!”

Traditionally, Liverymen are granted Freedom to the right to trade, enabling members of a guild or livery to carry out their trade or craft in the Square Mile.

The Worshipful Company of Saddlers is one of the oldest City of London Livery companies, with the earliest surviving records dating from around 1160.

Nikki founded Bliss of London in 2011.

The company now employs 26 people.

Dengie says it has worked hard to drive down carbon emissions and recycle as much unavoidable waste as possible.

The company has also undertaken projects to enhance the environment and support staff wellbeing, as well as the local community.

“Sustainability is inherent in everything we do at Dengie, and our recent achievements reflect the importance we place on continually striving to be more efficient,” said managing director Ian Hassard.

“Achieving green status with Investors in the Environment again this year is great recognition of all the work the team does to ensure we continue to produce the highest quality feeds in harmony with the environment.”

www.equestriantradenews.com

ETN | NEWS

Retailer hit by £80k burglary appeals for information A retailer who lost more than £80,000 worth of stock in a burglary has appealed for help to trace the stolen items.

Thieves broke into a stockroom at The Riding Habit, in Queensbury between Halifax and Bradford in West Yorkshire, at around 1.30am on Tuesday, 16 July.

“They smashed through a laminated door with triple glazing,” said Diane Verity, who with her partner Andy has run the store for more than 20 years.

Much of the stock the thieves took was still boxed up, making it easy for them to handle, she added.

The haul includes 45 pairs of Le Chameau wellies, Pikeur clothing, Racesafe body protectors including the new Motion 3 model, Regent and Tredstep boots, Eskadron saddle cloths and Ariat clothing.

They also got away with power tools, pressure washers, a bike and a nearly new driving harness.

Diane reckons the total value of retail stock is around £80,000.

The Riding Habit is a popular, busy store selling equestrian clothing, equipment, feed and bedding. Diane and Andy work there six days a week.

“We try so hard to run a good business, and the stock that was stolen is a big chunk of my pension fund,” says Diane. “Now it feels like these criminals are making money from my hardship.”

Have you been offered suspect goods?

Diane believes the stolen goods are still circulating – and has appealed for help in tracking them down. “People have been so kind and supportive. But I want justice and my stock back,” she adds.

Soon after the burglary, a customer alerted her to listings on the online selling platform Vinted which appeared to be advertising some of the goods taken from The Riding Habit.

“She [the listing was apparently placed by a woman] was selling Ariat garments that exactly

matched the ones taken from us,” said Diane, “and I noticed that they were still on the Ariat branded hangers which we only use in the shop and don’t give away to customers.

“The thieves had taken our entire Ariat sale rail. And no-one would have these hangers unless they were an Ariat stockist.”

Diane is urging anyone with information about relevant online listings or who may have been offered items potentially from her stolen stock to contact her or the police.

“I believe some body protectors are in quite short supply, so someone out there might be offered my Racesafe ones,” she added.

“Honest businesses need protection” Diane believes more should be done to protect honest businesses from thieves who sell stolen goods via online selling platforms.

“The trouble is, it’s so hard to prove the stock is yours,” she explained. “When they took the Le Chameau wellies, they took them out of the boxes which still had our name and address on because they’d just been delivered.

“To see [what I believe is] my stock coming up on Vinted is so distressing. It’s so frustrating to watch this going on in front of your eyes after all those years of hard work.

“These online companies should be more responsible about who is selling what and where it came from,” she told ETN. “I’d hate to see more people like me having their life’s work taken away from them.”

ETN asked Vinted about its ‘stolen goods’ policy. The company told us: “Due to security reasons, we cannot provide any information about another Vinted member.”

• Electric bike company Eco Voltz is sponsoring The Holly Hub Syndicate which supports event horse Hagonda (aka Holly) owned by Jill Gibson and ridden by Steve Heal. Steve (pictured) rides an Eco Voltz Eventer bike at home and away at events.

• Ipswich based car dealership Proveeda Isuzu is sponsoring nearby Hill Farm Equestrian Centre (HFEC). Grace Nicholson, sales support at Proveeda, learnt to ride at Hill Farm, going on to qualify as an instructor there before joining the family’s Isuzu dealership.

• The British Eventing Support Trust, which supports event riders’ physical and mental health, is the official charity partner for Cornbury Horse Trials, taking place on 11 - 15 September in Oxfordshire.

• Coldstream Equestrian has expanded its team of sponsored riders under its Next Generation brand.

Supported riders now include Rosie Smith (pictured), daughter of British international rider Holly Smith, and Raphaella (Raffy) Dawson. Coldstream Equestrian is a Battles’ brand.

• Horsebox builder Equi-Trek has adapted a trailer to transport six tiny therapy ponies.

The team of Shetlands from Dinky Ponies visit and enrich the lives of old people in care homes and children in educational settings.

Donky Ponies’ Sarah Woodland says: “For residents with dementia, a visit [from the ponies] can make such a difference as their eyes light up and they engage and interact with the pony.

The therapy also has a positive impact on children’s mental health, wellbeing, selfesteem and communication, she adds.

• Anyone with information can contact the Police on tel 101 quoting crime reference number 13240383279.

10 | Equestrian Trade News September 2024

www.equestriantradenews.com

Photo: Irish Eventing Times

SPONSORS AND SHOWS

Buster Zero Turnout Rug with Classic Neck Cover

Buster Series Turnout Rugs

The Buster Range is the largest range of turnout rugs.

Available in various styles, colours & weights.

Join the elite, become a Premier Equine retailer today!

Apply for a Trade Account: sales@premierequine.co.uk w w w.pre m i e re qu i n e . co . uk

ETN | PRODUCT NEWS

PRODUCT NEWS Best foot forward

Popular footwear brand Chatham has unveiled its latest collection for winter 2024.

The label is renowned for its on-point fashion in boots and shoes that genuinely go the distance around horses, dogs and all things country.

This season, Chatham’s women’s styles range from chic knee-highs and classic deck shoes to durable boots for outdoor adventures.

For men, Chatham introduces lace-up hiking shoes and countryside Chelsea boots to everyday essentials.

Chatham offers a two-year manufacturer guarantee, so your customers can be confident in the brand’s top-quality materials and construction.

Says managing director Phillip Marsh: “Embracing autumnal trends and our commitment to the most premium calibre and comfortable designs, each stunning style in our new collection is meticulously handstitched, delivering an unmatched look and feel.”

Pictured is the Chatham Lynch women’s boot in suede with contrast stitching and a silver embossed logo. Available in tan, dark brown and black, the trade price is £41.25 and the RRP £99.

Dreamy denim

New Dream Denim Breeches from Mountain Horse come in dark blue stretchy denim with a high waist fit.

Jeans pockets front and back add a touch of fashion and provide storage for small items. Belt loops allow for accessorising.

Stretch cuffs at the bottom of the legs reduce bulk inside riding boots. There’s an MH embroidered logo too. The RRP is £89.

New nets slow the feeding frenzy The range of slow feeder haynets from Hy Equestrian has some new additions.

This autumn sees the arrival of the Parachute, Bale, Steamer Ultra and Elite Slow Flow Haynets, each with unique features.

12 | Equestrian Trade News September 2024

The sturdy nets are designed for greedy feeders, those on a diet or horses that need their ad lib forage controlled.

The nets have 3cm holes to slow forage consumption and encourage trickle feeding for good digestion and less waste on the floor.

www.equestriantradenews.com

PRODUCT NEWS | ETN

New flavour on the block

Cinnamon is the latest flavour to join Silvermoor’s Grassabix forage block range.

The spicy flavour is offered alongside TurmerAid, Linseed and Minty Unicorn in the Grassabix line-up.

The blocks are made from dried, compressed grass. They come in packs of 2 x 1kg Grassabix and can be used as a treat, boredom breaker or forage replacement.

The blocks can be fed directly from the bag, in a Grassabix net or soaked in water to make a hydrating mash.

The grass used in Grassabix is grown

by Silvermoor in Northumberland.

Ragwort product is back on market

Barrier H, the ragwort control product from Barrier Animal Health, is back on the market. “[It had been] temporarily out of production, whilst we resolved an administration issue with the HSE [Health and Safety Executive],” said the company.

Barrier H stops the ragwort seeding process with direct application to the flowerheads. It also kills the weed right down to the roots.

It is available in 5L spray and refill bottles.

“There is high demand for a natural and comprehensive solution to ragwort, so we are very happy to be manufacturing Barrier H again

for our customers,” says Barrier Animal Health’s managing director Nigel Back.

Set to sparkle

The elegant Royal Rosette Tie Pin from Supreme Products brings a touch a glamour to any competition outfit.

Featuring a gold rosette with stunning pearl-like centre and diamante edging, the RRP is £9.95. Available from Battles.

First of its kind

New ElectroLYTE+ Complete Hydration Formula from Bettalife is said to be the first of its kind to contain Seagreens Mineralising Meal.

The ingredient delivers vitamins and minerals in addition to soluble fibres to support gut health, a healthy immune system and excellent coat condition.

ElectroLYTE+ also contains sodium, chloride, potassium, calcium and magnesium, alongside www.equestriantradenews.com

vitamin B12 to support rehydration and aid recovery times. The product is sugar free.

Says Ryan Millar, director at Bettalife: “We are so pleased to exclusively introduce Seagreens Mineralising Meal to the equine market and can’t wait for horses and ponies to benefit from this fantastic ingredient with so many excellent properties.”

ElectroLYTE+ is available in 1.25kg tubs designed to last a 500kg horse for 50 days.

Equestrian Trade News September 2024 | 13

ETN | PRODUCT NEWS

Stepping into winter

The Rhinegold Riverside Waterproof boot range from Snowhill is ready to ship to retailers.

The autumn/winter collection comprises four waterproof, high quality leather boots.

Insulated for warmth, with foam padded inner footbeds and shock absorbing sole units, boots in the Riverside range are stylish and functional.

All four styles of smart country footwear have appeal to equestrians, dog walkers or festival/ racegoers - at prices that won’t break the bank.

Joyful jewellery

There’s the Beaumont Long Leather Country Boot, in standard and extra wide fit, RRP of £114.50; the Hampton Mid-Calf Leather Country Boot, RRP

The Silver Stable is an equestrian-inspired jewellery collection of pieces made from sterling silver and 9ct gold.

Camilla Cottle, the brand’s Lancashire based founder, hand-makes each item using sustainable materials sourced in the UK. Designs are focused on horseshoes, stirrups and rope, and include necklaces, earrings, bracelets and bangles.

RRPs start from £25.

It’ll soon be Christmas…

Gloves free up the fingers

ETN spotted these fingerless SkooGo dog walking gloves from No Fuss Fill and reckons they would work well for horsey people too.

Equilibrium’s Crunchits Christmas Advent Calendar is set to return for 2024.

Last year, sales of the treat-filled calendar raised more than £6,000 for equine charities Redwings Horse Sanctuary and Brooke.

The festive favourite features 24 low-sugar, molassesfree treats.

14 | Equestrian Trade News September 2024

£89.95; the Albany Tweed MidCalf Leather Country Boot, RRP £79.95; and the Columbus Short Country/Yard Nubuck Leather Boot, RRP £84.50.

“With autumn just around the corner and our seasons becoming wetter, we decided to launch the new Rhinegold Riverside collection to help retailers offer a high quality, high comfort range of country footwear, says Christine Dale of Snowhill.

“These boots offer countryside style in abundance but are practical, durable and exceptionally comfortable too.”

The Rhinegold Riverside Collection is available exclusively to the trade from Snowhill Ltd.

Available in two sizes, they have a grip palm and index finger to help with lead rein holding, while the fingerless design negates the need to remove the gloves for fiddly jobs.

Cleverly, each glove has a handy pocket to store essentials such as poo bags (for dog walkers) or a horse owner’s treats or keys.

Knitted cuffs and soft edges around the fingers ensure these gloves are cosy enough for winter wear. Yet the fingerless design allows for dexterity without losing warmth.

On the hoof

New Pro-Neem Hoof Oil from Pro-Equine is a blend of botanical oils including neem.

Formulated for all-yearround, daily use, it helps protect hooves from wet conditions in the winter and dehydration and cracking during the summer.

Pro-Neem Hoof Oil is antibacterial and antifungal, says Pro-Equine. It’s moisturising and nourishing, and can be used on the hoof wall, sole, coronet band and heels.

The product is supplied in a tin can with an in-lid brush for easy application. Two sizes are available, 250ml (RRP £10.50) and 500ml (RRP £14.95).

Stockists can buy direct from Pro-Equine or from Battles. www.equestriantradenews.com

High in nutrients.

Low in calories

supports optimum health and well-being

balances a weight loss diet

with added joint support

with gastric & digestive support

Speak to one of our nutrition advisors on: 01908 226 626

SPILLERS™ - YOUR PARTNERS IN CARE™. www.spillers-feeds.com

© Mars, 2024.

ETN | PRODUCT NEWS

Passionate about poultry?

If you have customers who keep hens, check out the Battles Poultry range.

Purple Guard Wound Spray helps ensure minor injuries don’t escalate into major health concerns.

The spray contains gentian violet to calm minor wounds while preventing pecking damage by disguising sores.

Seaweed Supplement from Battles Poultry is a nutritional powerhouse of vitamins and minerals.

It’s formulated to keep the flock feeling their best by supporting eggshell strength and yolk colour, as well as aiding condition. It’s particularly beneficial during moulting when it supports healthy feather growth.

Ready for winter

New All Season Waterproof Trousers from Woof Wear are waterproof and breathable with taped seams throughout.

Designed for riders, they have a grippy silicone seat and reflective piping to aid visibility.

A heightened waistband makes for a watertight fit under a jacket.

There are zip pockets large enough for a phone, and waterproof zips at the bottom of the legs for an easy fit over boots.

All Season Waterproof Trousers come in navy.

Woof Wear has a matching jacket which is also available in hi-vis yellow.

They are the only products Seasonal worming available to treat for encysted small redworm in a single dose. essentials

Equest is an oral gel containing moxidectin for single dose control of roundworms - including encysted larval stages of small redworms, and bots.

Equest Pramox is an oral gel containing moxidectin and praziquantel for single dose control of all three species of tapeworm, roundworms - including encysted larval stages of small redworms, and bots.

Equest and Equest Pramox are available in 700kg syringes.

Seniors in the spotlight

MySeniorHorse.com from Ohio based Equine Network is dedicated to the care and management of equines aged 15 and over - making it a useful resource for retailers and their customers.

The site is launched in partnership with Linda Mars and the Mars portfolio of products which includes Spillers and the Waltham Equine Studies Group.

Equest and Equest Pramox are licensed for use in breeding, pregnant and lactating mares and have been shown not to adversely affect the fertility of mares.

A philanthropist and horsewoman, Linda recently opened the Linda Mars Aged Horse Care and Education Facility at the University of Kentucky.

Of MySeniorHorse.com, she said: “I am proud to support this website as a way to get important, accurate and timely research as well as key general information into the hands of horse owners who are caring for these seniors, day in and day out.”

16 | Equestrian Trade News September 2024

Clearing those fences

LeMieux designed its new XC Boot in collaboration with MIMSafe, creator of the FEI-approved safety clips used on crosscountry fences to help prevent rotational falls.

The boot’s V-cut front profile is said to reduce friction and drag on contact with a fence, while maintaining all-round leg protection and support.

The outer shell – a strong yet flexible onepiece TPU mould incorporating three attachment straps - is lightweight, seamless and abrasion-resistant.

Integrated poly-thermal resin strike guards protect the tendon and cannon bone, and radiate shock away from points of impact.

The boot’s high-density foam lining is soft, breathable and shock absorbent with resistant coating to avoid water up-take.

Surface air vents release heat build-up inside the boot. www.equestriantradenews.com

Ruffords 100% Natural Cold Pressed Rapeseed Oil

Agents/Distributors wanted UK-wide Are you an established Agent or Distributor with connections to the equine feed and supplements trade & retail market places?

We invite you to join us to develop and grow our exciting cold pressed rapeseed oil brand into the equine market: • British made by the UK’s leading British Cold Pressed Rapeseed Oil producer.

• 100% GM free guaranteed. Full traceability.

• Slow energy release + healthy balance of Omega 3 & 6 Fatty Acids + Improves body & condition + easily digestible.

Product is competitively priced for wholesale in 5L containers or in bulk to feed manufacturers. We offer progressive rates of commission.

Interested?

Contact us at: hello@ruffords.co.uk

THE ULTRA LOW CALORIE FIBRE FEED for good doers & those prone to laminitis

Cavaletti Collection offers a range of affordable, adjustable full leather saddles to the trade

Soft & tasty meadow grasses blended with high-quality oat straw Low in calories (5MJ/kg DE) Naturally low in sugar (3%) & starch (0.5%) Includes postbiotics to support the gut microbiota Enhanced with tasty herbs Free from molasses, alfalfa & cereals Contact your Dengie Area Sales Manager or the Feedline for further information

01621 841188 Discover more at dengie.com

T: 01922 263600 E: contact@cavaletticollection.co.uk DRESSAGE JUMP GP VSD SHOW ALL AVAILABLE IN 15” THROUGH TO 18” SEATS

cavaletticollection.co.uk

Tom Goode wearing a Navy Metallic Callisto

Jake Ward wearing a Black and Silver Matt Callisto

Grace Taylor wearing a Navy Chrome Callisto

THE BRAND EVERYONE IS TALKING ABOUT

Myrtle Hallion wearing a Black and Silver Callisto

• Our own CE, UKCA Kitemarks

• MIPS Technology available on all models

• Tested in Great Britain to multiple standards including PAS 015: 2011, ASTM F1163-23 and EN 1384: 2023

• The first ever helmet replacement scheme • Industry leading guarantees

evoke-group.com 01604 263002 trade@evoke-group.com Follow us: FACEBOOK | INSTAGRAM @evoke.group

People ETN | PEOPLE

Jess Blackford has joined British Horse Feeds (BHF) and The Golden Paste Company (GPCo) as area sales representative for the south-west. She was previously an equine territory manager at supplement and probiotic manufacturer Protexin for nine years.

An equine sports science graduate from Bristol University, Jess has owned and ridden horses for many years. She’s also a keen runner, having completed three London Marathons.

BHF and GPCo are the equine and pet divisions of North Yorkshire based feed manufacturer I’Anson Brothers.

Ned Flaxman (pictured), general manager of Norbrook Laboratories, was re-elected chair of NOAH (National Office of Animal Health) at the association’s AGM in July.

Caitrina Oakes (Vetoquinol) was re-elected as past chair, and Matthew Frost (Elanco) as treasurer.

Three new vicechairs were elected: Andrew Buglass (Eco Animal Health), Oya Canbas (Zoetis) and Charlotte Covell (Virbac).

Roy Geary (Ceva) and John Toole (Beaphar) were elected to the NOAH Board of Management.

Model and TV presenter Jodie Kidd has become a director of the All England Jumping Course at Hickstead.

Jodie’s godfather was the late Douglas Bunn who founded the Sussex showground in 1960. She is pictured here with his daughter Daisy Bunn.

Well-known saddlery industry couple Nikki Newcombe and David Rollinson were married on 3 July at Forter Castle in the Scottish Highlands.

The couple both work at Bliss of London where David oversees production and Nikki manages the business.

Mike Mills has joined Henry Bell Wild Bird Care’s national network of sales agents. He’s taking the brand to country stores and garden centres across Kent plus East and West Sussex.

Mike is already very busy. “It certainly helps that Henry Bell’s stock availability is so good; delivery times are brilliant and it’s a nice company to work with,” he says.

Mike set up his own business, Mills Agencies, earlier this year.

Mike lives in Tunbridge Wells, Kent, with his wife and three children. When not working, he enjoys time with his family and catching a good movie.

The Spillers brand’s equine clinical nutrition specialist Pat Harris has been ranked 192th among the world’s best scientists in the field of animal science and veterinary.

Ranked at 20th in UK, she is the sole equineonly scientist on the list, making her the top ranked scientist working just on horses in this country. The rankings are from Research.com, an academic platform for researchers.

20 | Equestrian Trade News September 2024

Samantha Wills-Berriman was the top overall student in a series of exams for sales people who represent animal health companies.

Samantha, who works for Norbrook, was presented with her prize at the NOAH (National Office of Animal Health) Summer Event in July.

Second place went to Emma Sillwood, also from Norbrook, with Steven Weir from Zoetis and Laura Little of Elanco in joint third.

The exams, hosted and accredited

by Harper Adams University, lead to the NCAH qualification which indicates that reps can provide accurate and ethical information to prescribers and re-sellers of animal medicines.

The Society of Master Saddlers (SMS) has thanked its CEO Hazel Morley for 30 years’ loyal service.

Hazel joined the SMS as a part-time admin assistant to the then chief executive, Tony Russell. When Tony died in 2002, Hazel became executive secretary for two years, before taking on her current role.

Hazel is a great colleague and friend, says former SMS president Frances Roche: “She saved me from a near breakdown when we were setting up the bridle fitting qualification with City and Guilds. Sensing I was snowed under, Hazel came to my house to finish writing the documents. She even cooked me a meal.”

Hazel, who last year was awarded a Fellowship of the SMS, is pictured with another former president, Chris Taylor.

The 165th Great Yorkshire Show saw Charles Mills, its director of nine years, hand over to new show director Rachel Coates. www.equestriantradenews.com

NEW to the STABLE

EQUIGLO® and 10 MINUTE BEET® are registered trademarks of Henry Bell & Co (Grantham) Ltd

FROM

Naturally nutritious for condition, performance and wellbeing l LOW IN SUGAR & STARCH

l OMEGA 3, 6 & 9

l HIGH-QUALITY PROTEIN

l SUITABLE FOR EQUINES

l NATURAL ANTIOXIDANTS

PRONE TO LAMINITIS

w: equiglohorsefeeds.co.uk e: info@equiglohorsefeeds.co.uk

ETN | BENCH SADDLER OF THE MONTH

Celebrating the best bench saddlers…

This award, presented in conjunction with the Society of Master Saddlers (SMS), recognises those who uphold the highest standard of leathercraft skills.

Horse welfare This month’s winner is JOCELYN DANBY

 Jocelyn Danby was a riding instructor before qualifying as a saddler and saddle fitter.

 Jocelyn is working hard to promote the correct fitting of deer saddles. This one has a breast girth, breaching, girth straps, deer straps and a Prolite girth with a specially-adapted over-girth.

(Photo: Annie Robinson)

About Jocelyn Danby

Based on the Black Isle in the Highlands of Scotland, Jocelyn runs Danby Equestrian with her partner Kieran Forsyth. They are both SMS registered, qualified Master Saddlers and Saddle Fitters.

Jocelyn has always been creative and has a life-long love of horses. By 1999, this combined passion saw her attending courses with David May at the Cumbrian Saddlery School.

She learnt the core craft skills that she still uses today, but then life took Jocelyn in a different direction – as a riding instructor.

Following a move to Scotland, she continued to teach and worked as a veterinary nurse… until a chance meeting with SMS Master Saddler and Saddle Fitter Kay Hastilow in 2009 at a British Horse Society instructors’ course on saddle fit.

“Kay asked if anyone would be interested in training to become an SMS Saddle Fitter,” recalls Jocelyn. “Immediately my ears pricked up; I already had some bench saddlery skills, so this could be a great opportunity to get back into the industry.”

While training to fit saddles with Kay, Jocelyn studied for her saddler qualifications with Mark Romain at the Saddlery Training Centre.

22 | Equestrian Trade News September 2024

Equine welfare - and specifically keeping horses as comfortable as possible - is at the heart of why Jocelyn loves her job.

“Nothing beats the feeling of seeing a horse change its way of going because of something that I’ve done,” she says.

Today, Jocelyn’s clients are mainly pleasure riders, many with native breeds. She has a particular interest in Highland ponies, which has developed into a unique aspect of her business.

Deer saddles for stalking

As well as riding saddles, Jocelyn works with deer saddles used for stalking.

“Deer saddles are a type of pack saddle for carrying a deer carcass off the hill,” she explains.

“There are a few different types of deer saddle, but Kieran and I are developing a new design which will be adjustable, similar to a riding saddle with interchangeable head plates.

“A deer saddle that can be altered to fit the pony if they change shape is so important from a welfare point of view because, currently, fitting deer saddles isn’t a thing. It’s a case of putting the saddle on the pony and hope it fits.

“Some stags can weigh 20 stone, and the ponies are expected to carry them, so it’s paramount that the saddle is comfortable and fits correctly.

“It’s about educating people to a new way of thinking,” says Jocelyn who hopes to spread the word among the ghillies who manage the deer on the Highland estates.

Keeping tradition alive

In 2012, Jocelyn was awarded a QUEST (Queen Elizabeth Trust) scholarship to study side saddle manufacture and restoration with Richard Godden – and it’s remained a passion as this style of riding enjoys a resurgence.

Jocelyn does restoration work and makes the odd side saddle from scratch. “I love to produce anything handmade, whether it’s something small, like a dog www.equestriantradenews.com

collar, or a much bigger item such as a side saddle or a deer saddle.

“It’s just so rewarding to work hard at something, spend hours on it and when it’s finished, you have this beautiful product.”

Eastern European education

Two or three times a year, Jocelyn travels to Poland to teach bench saddlery, saddle fitting and bridle fitting for the Polish Saddlery Association.

“I teach students from Poland, Czech Republic, Slovakia, we’ve even got one keen to come from Ukraine,” says Jocelyn. “There’s a real problem over there with a lack of expertise on the bench and the fitting side.”

Thanks to her efforts, there are now nine saddle fitters qualified with the Polish Saddlery Association, two of them also being qualified as SMS saddle fitters.

In addition, Jocelyn reports that a few of the students who are interested in bench saddlery plan to visit the UK to do the SMS training and qualifications.

Indeed, she believes strongly in combining bench and fitting skills. “Being a bench saddler makes me a better fitter, and being a fitter makes me a better bench saddler,” she says. “The two sides of the job are interlinked; it’s all part of the same skill.

“I know there are people who are either a fitter or a saddler, but I feel that to really understand it from every angle, it’s important to train as a saddler and a fitter.”

Time out

Despite being so busy, Jocelyn finds time to ride and enjoys hacking and exploring the woodland and countryside on her doorstep.

She also devotes time to other crafts, such as beading, jewellery-making, painting, stone and glass etchings.

“I have a friend who does willow weaving, she came up here for a few weeks and made two beautiful willow grouse panniers that I then added to a deer saddle,” says Jocelyn. “It was great fun working together, doing our individual crafts.”

How to nominate a bench saddler:

Everyone is invited to nominate bench saddlers they feel deserve to be named ETN Bench Saddler of the Month.

Candidates for the award must be a member of the SMS and based in the UK or overseas.

To nominate a bench saddler (or more than one), email editor@equestriantradenews.com and tell us why this person deserves to be put in the spotlight. Please include the bench saddler’s name and business name too.

Spend more time with your horse...

• Made from Recycled Wood • Supportive • Free Draining • Creates Less Mess • Quicker to Muck Out For further information: T. 0161 301 6600 hello@easibedding.co.uk easibedding.co.uk

 Jocelyn believes that combining bench saddlery and saddle fitting skills is hugely beneficial.

Join us on stand

2-A18 BETA 2024

ETN | RETAILER PROFILE

Tailoring the costs of

horse ownership Lewis Wilkinson, Harry Hall International’s head of digital and e-commerce, tells Deborah Hayward what makes this online equestrian community tick.

Times for change

 Attending equestrian events to promote the Harry Hall One Club is high on the agenda for Lewis Wilkinson and his team.

 Harry Hall’s One Club is making great strides in helping to make horse ownership affordable with its online community.

M

any of us have fond memories of Harry Hall. After all, it has been an equestrian icon since 1891. Today, it is much more than just a brand – it has evolved to become part of an online community helping to keep horse ownership affordable and accessible through membership to its One Club.

24 | Equestrian Trade News September 2024

When Matchmakers International, famous for the Harry Hall and Masta brands, sold its business in 2014, the new owners did a 360-degree pivot three years later, when they moved away from a traditional B2B supplier role in response to industry changes.

Lewis explains: “In 2017, when we decided that we had strong brands and strong brand recognition, it made a lot of sense to go direct to the consumer. Trade contracts were getting thinner – not in terms of the amounts, but the money to be made, with narrower margins. Staying in B2B was only going to get harder without shrinking the business or ranging it down to be something smaller.”

Introducing the One Club

With an increasingly competitive equestrian market and rising costs of horse ownership, the One Club was born, giving members access to affordable insurance, shopping incentives and exclusive offers.

The new concept proved highly popular among riders and brought some financial stability for Harry Hall.

www.equestriantradenews.com

RETAILER PROFILE | ETN Planning for the future

Harry Hall is committed to becoming an industry leader in both equestrian insurance and retail. “We are looking to expand our products and services, and build on what we have,” says Lewis.

Meet the digital whizz

 Riderwear and safety garments from Harry Hall offer quality and value for One Club members.

“From a business point of view, it certainly gives us something to rely on,” says Lewis. “Whereas in e-commerce you start each month from zero, our member subscription revenue gives us something to build on.”

Growing the membership

Despite starting strong, hitting its customer base of people ready to jump across to the One Club, the time came when the team sought to grow the membership.

“We used some really traditional ways in the beginning,” says Lewis. “The team drove up to Scotland and different yards and shows around the country to create a bit of a buzz.

“You have to remember that, even though we had a database, to some extent we were starting from scratch, as it was full of B2B contacts.”

The team’s efforts clearly worked, as today’s membership stands at 40,000.

“We see that as about 10 per cent of the horse-owning households now,” adds Lewis.

Developing the package

The Harry Hall One Club has continued to expand its insurance offering and member benefits such as legal help and advice across its bronze, gold and platinum membership categories.

“We also work with events to access discounted tickets,” says Lewis, “and, as our membership has grown, our ability to secure better deals has grown, too.”

Working with partners

Members are offered a range of exclusive offers and benefits. “When partnering with a third party, it is as simple as asking ourselves if we would want the offer and if it is good enough for our customers,” explains Lewis. “We are really selective about who we work www.equestriantradenews.com

with. We really want to look after our community and give them great value.

“When a company comes aboard, both sides can benefit from the arrangement. Sometimes, it’s a contradeal where they speak to their audience about us and we put them in front of our members.

“We have really enjoyed partnering with British Eventing, providing sponsorship, which gives us access to events . We always go along with a fun element. It’s not about selling – it’s about getting out there.”

The One Club community

Analytics reveal that 60 to 70 per cent of customers are female, most aged between 30 and 50. They are based across the country and all participate in social media. “They really like our closed Facebook group, which we let them run, and they chat away among themselves,” says Lewis.

Social media plays an important role in the daily activity of the One Club. “We are really committed to it,” explains Lewis. “It’s a great place to build a scalable audience and to keep consistent engagement going.”

Selling on different platforms

In addition to its own website, Harry Hall and Masta products are sold on Amazon and Decathlon. “We have stores on here that are doing really well,” says Lewis.

“We used to worry that we were giving away a certain amount of our margin, but we have flipped that thought around in our mindset and can see that it is another marketing channel that makes us money.

“It has the potential to bring us customers who might never get to our website or don’t search on Google because they just have Amazon on their phone.”

As head of digital and e-commerce, Lewis Wilkinson has responsibility for bringing customers to the harryhall.com website and for the buying that takes place there. He also oversees all other marketing channels such as Amazon and PPC advertising, and does all the forecasting for spend and performance, and planning.

“I am responsible for the biggest spend in the business – outside of paying staff – and I’m very aware of this,” he says. “However, we work together and the production team has done an amazing job of buying so well recently that my job becomes really easy.”

Before Lewis came to Harry Hall, he worked at Leeds Bradford Airport.

“People love going on holiday, but they don’t love airports,” he says. “When you have covered the coalface of social media messaging in an airport, you have definitely seen the best and worst of people.”

ETN asks Lewis…

Q: What do you know about your members’ horses?

Some share a horse, others own horses of a lower commercial value and some are non-riding horses.

Q: What products are most popular for you?

We do really well with Harry Hall legwear and safety, and we have massively invested in Masta.

Q: Where is Harry Hall International based?

We moved to our new office in Bradford last September. It is lovely and airy, and we are all based here.

Q: Is there a time you particularly enjoy at work?

I love when we do a showcase with next season’s products because everyone gets involved and tries stuff on, and they show me on which end of the horse something goes!

Q: What do you do when you’re not working?

I’m a bit like a horse – I’ll be out in a field, as I do lots of long-distance running and hiking.

Equestrian Trade News September 2024 | 25

ETN | BETTER BUSINESS

A bit on

the side The average Brit with a side hustle generates £900 a month outside his or her day job. Nice work if you can get it, says Ritchie Clapson.

Getting started…

Every side hustler has one thing in common: they somehow managed to get started. So, don’t feel anxious about jumping in, you're in good company.

Accountability can help, albeit it's more stick than carrot. Tell everyone you know you're going to do it, and you won't dare back out! It’s crude but effective.

Take a leaf out of Nike’s book and just do it.

Avoid perfectionism…

We all want to do a good job, but the old 80/20 rule usually bites perfectionists on the backside – they spend 80% of their time perfecting the last 20% of their work.

Aim for good rather than great and get your productivity rate up – or even just get the business launched in the first place.

You’ll only truly learn from experience, so embrace the lean startup approach. Just get started, learn from what happens next and then pivot accordingly.

Too many people aim for perfection at the outset and never get out of the blocks. Or, as General Patton famously said: “A good plan violently executed now is better than a perfect plan executed next week.”

Avoid burnout…

Don’t be the wealthiest person in the graveyard. There’s no point in working all hours on your side hustle if you don’t enjoy the fruit of your labours. Set limits 26 | Equestrian Trade News September 2024

on how much time you spend on it, and carve out time to spend with family, friends and R&R. Make sure your side hustle doesn’t compromise your day job. You might enjoy it more, but remember which one pays the bills, at least initially.

Outsource when you can…

Outsourcing can often make good financial sense. Websites such as fiverr. com, upwork.com and peopleperhour. com allow you to tap into the global gig economy. If part of what you do could be done by someone on the other side of the world for a fraction of the cost, it frees up your time and increases your overall productivity.

Many people simply do the marketing and sell something produced by people working in the Philippines or India.

Know your market…

Understand who your competitors are and what they’re offering. How will your offer be different? Make sure there’s a market for your product or services; consider running some dummy ads to check out demand.

If you will be working with other organisations, check them out thoroughly. There are plenty of rogues out there whose advertised returns can be unbelievable, so google other customers to find first-hand experience.

Separate your finances…

Set up a business bank account and ensure that all the transactions relating

to your side hustle go through it – not through your personal bank account.

This applies to income and expenses.

Ultimately, you’ll pay yourself the profits, but make sure the money goes into your business account first. This makes it easier to manage your business effectively in the long run.

Have a rainy-day fund for emergencies, and make life easier by taking advantage of the many online software tools available for managing finances.

Pay your taxes…

Depending on how much you earn from your day job, you will likely owe taxes on any side hustle profits. While some may be tempted to ‘forget’ to declare it, the last thing you want is an unexpected tax bill.

Set aside some of your profits to pay tax. Ideally, engage an accountant – it won’t cost a fortune and it may even save you tax.

Set realistic goals…

Set annual and quarterly targets for your business and let these guide your weekly activity and goals.

Track your progress and be realistic about your expectations – it can take time to build a sustainable business.

Equally, celebrate your successes to keep you motivated.

Don’t over-commit…

If giving up the day job is the ultimate dream, don’t be too quick to hand in your notice.

Many people see money start to roll in from a side hustle and mistake revenue for profit. They can also be over-optimistic about growth and assume that a few good months will automatically mean every month thereafter will be great too.

Ensure your side hustle is producing 1.5 or 2 times your job income before you leave and that it’s been doing so reliably for a while. After all, you only want to give up your day job once.

About the author:

Ritchie Clapson is a veteran property developer, author, industry commentator and co-founder of property development training company property CEO. Ritchie is passionate about tackling the UK’s lack of housing and helping ordinary people to be part of the solution – by getting into property development aside from their day jobs. Visit www.propertyceo.co.uk

www.equestriantradenews.com

ETN | MISINFORMATION CAMPAIGN

In the name of science

BETA is on a mission to clear up confusion caused by misinformation. ETN asked the experts from the trade association’s Feed Committee to answer the questions that are on many of your customers’ minds.

Equine nutrition companies sometimes talk about their products as being ‘scientifically proven’. What exactly does this mean?

This statement is ambiguous and likely to mean different things depending on the context in which the manufacturer is using it.

Breaking it down reveals how important context is. The word scientifically literally means something that relates to science or uses the methods of science, the implication being that the ingredients have been tested objectively and independently. However, we don’t know that for sure unless the references for some relevant papers are included.

If references are made available, they may relate to studies conducted in other species. This is quite common as fewer studies are done in horses for various reasons, but it is important that the results have been extrapolated and

interpreted with an understanding of the differences between species and the potential implications that might have.

Whilst appreciating that manufacturers are often limited for space and so look for short phrases and terms to communicate key features and benefits of products, the detail does matter too.

If the phrase ‘scientifically proven’ is used in relation to ingredients, it matters which ingredients are being referred to. Is it every ingredient included in the formulation or just those with functionalities relevant to a particular issue?

A manufacturer might use the term to highlight that they’ve sourced well researched ingredients. However, from the purchaser’s perspective, it is important to note that it doesn’t mean the manufacturer has included them at levels that have been shown to have an effect.

As a retailer, it’s likely you are asked for guidance by customers; so knowing more about the products and their formulations

can be really helpful in giving you confidence to make recommendations.

If you haven’t already had product training, why not request some and ask a few questions about studies that have been done?

The most concerning word in this claim is proven. It’s a concise but somewhat lazy term as rarely, if ever, is an ingredient proven to do anything in science.

It might seem pedantic to quibble over semantics, but this is such a crucial concept when it comes to ‘science’ that the phrase ‘scientifically proven’ is actually a contradiction in terms!

Scientific methods and statistical analysis are about demonstrating how likely it is that a result didn’t occur by chance. In equine nutrition, in particular, we rarely have large enough studies to produce results and therefore conclusions with absolute certainty.

If someone uses this term, it is a good indication they simply don’t understand this most fundamental concept of science!

Introducing Introducing A New A New Range Range of of Equestrian Equestrian Supplements Supplements and and Treats Treats Introducing Introducing A New A New Range Range of of Equestrian Equestrian Supplements Supplements and and Treats Treats

Discover Discover ourour innovative innovative range range designed designed forfor horse horse health health andand well-being, well-being, crafted crafted in in Discover Discover ourour innovative innovative range range designed designed forfor horse horse health health andand well-being, well-being, crafted crafted in in collaboration collaboration with with leading leading experts experts andand in partnership in partnership with with Omega Omega Equine.

Equine. collaboration collaboration with with leading leading experts experts andand in partnership in partnership with with Omega Omega Equine.

Equine.

Key Key Features: Features: Key Key Features: Features:

Expert Expert Collaboration: Collaboration: Developed Developed with with toptop equine equine specialists specialists in partnership in partnership with with Omega Omega Expert Expert Collaboration: Collaboration: Developed Developed with with toptop equine equine specialists specialists in partnership in partnership with with Omega Omega Equine Equine forfor optimal optimal results results that that youyou cancan trust trust Equine Equine forfor optimal optimal results results that that youyou cancan trust trust Clear Clear Labelling: Labelling: Easy-to-read Easy-to-read labels labels with with essential essential product product information information forfor hassle-free hassle-free Clear Clear Labelling: Labelling: Easy-to-read Easy-to-read labels labels with with essential essential product product information information forfor hassle-free hassle-free selection selection selection selection Affordable Affordable Quality: Quality: Premium Premium products products at competitive at competitive prices prices Affordable Affordable Quality: Quality: Premium Premium products products at competitive at competitive prices prices Attractive Attractive Incentives: Incentives: Attractive Attractive Incentives: Incentives:

• Opening • Opening Order Order Discounts: Discounts: Enjoy Enjoy a generous a generous discount discount onon your your first first order order • Opening • Opening Order Order Discounts: Discounts: Enjoy Enjoy a generous a generous discount discount onon your your first first order order • Sale • Sale or or Return: Return: Risk-free Risk-free purchasing purchasing with with ourour sale sale or or return return policy* policy* • Sale • Sale or or Return: Return: Risk-free Risk-free purchasing purchasing with with ourour sale sale or or return return policy* policy* • Stock • Stock Assurance: Assurance: Free Free replacement replacement forfor anyany products products with with short short shelf shelf lifelife • Stock • Stock Assurance: Assurance: Free Free replacement replacement forfor anyany products products with with short short shelf shelf lifelife

Transform Transform your your tack tack shop shop offerings offerings with with ourour new new range. range.

Contact Contact usus today today forfor Transform Transform your your tack tack shop shop offerings offerings with with ourour new new range. range.

Contact Contact usus today today forfor more moredetails* details* and and to to place place your your order. order. more moredetails* details* and and to to place place your your order. order.

Available Available Exclusively Exclusively from from Available Available Exclusively Exclusively from from

28 | Equestrian Trade News September 2024

Hucklesby Hucklesby Associates Associates LtdLtd T/A T/A Hux Hux Hucklesby Hucklesby Associates Associates LtdLtd T/A T/A Hux Hux www.equestriantradenews.com

MISINFORMATION CAMPAIGN | ETN Some products are promoted by phrases such as ‘backed by research’ and ‘supported by science’. Does this mean that species-specific research has been done on horses? How do I know that the research is independent and robust?

When a manufacturer attaches statements such as ‘backed by research’ to a product, it may mean that the ingredients within the product have been studied or, less frequently, it may refer to the whole product having been the focus of trials.

If the company doesn’t state specifically that the studies they are referring to have been done in horses, then it is worth checking the details.

While work conducted in other species is valuable, it needs to be interpreted by someone who understands the implications that factors like different digestive anatomies might have.

The word ‘research’ is also ambiguous as it may refer to work the company has done themselves such as feeding trials which test things like palatability and shelf-life; or it could relate to studies that have been conducted independently and published in peer-reviewed journals.

The latter is usually the highest quality of study but again, the standard of work in journals varies enormously.

There are examples of published work with very small numbers of horses used and no control group ie. no horses to compare to. While the work might provide useful insights, it really doesn’t provide sufficient evidence to support product claims.

It is a legal requirement (regulation 767/2009) that any claims made in relation to products should be able to be substantiated. So if you or your customers are concerned about statements being made by companies, you can ask them for more information.

The BETA feed committee issues guidance for manufacturers on product claims and labelling and an updated version is coming soon.

Equally, the researcher’s interpretation of the results are often the statements and key points that find their way into abstracts – the parts of the study accessible to all to read on the internet.

However, reading the whole study can be much more revealing and enlightening – the devil is very often in the detail! Not everyone bothers to pay for and read the whole paper though,

which contributes to soundbites being passed on and becoming received wisdom. Anyone who watches QI can vouch for this phenomenon!

Unfortunately, it can be difficult to tell who has used studies responsibly and who hasn’t. One indication is the level of claim being attached to them.

Responsible companies will make statements along the lines of ‘supporting or helping to maintain a healthy digestive system’ rather than ‘eliminates ulcers’.

This is because they understand that most diseases such as Equine Gastric Ulcer Syndrome are multi-factorial and feeds and supplements are not medicines. This is made very clear by the Veterinary Medicines Directorate (VMD), the government agency that regulates medicines and marketing claims attached to products.

Even if a feed or supplement has published studies to support its efficacy for a particular disease, a manufacturer should not make a claim to that effect unless it has a marketing authorisation to do so from the VMD. This is an important point for companies to consider when they commission studies or want to utilise work that relates to ingredients in their products.

• •Expansive Expansive andand evolving evolving product product range range • •Expansive Expansive andand evolving evolving product product range range • •Competitive Competitive pricing pricing & great & great retailer retailer incentives incentives • •Competitive Competitive pricing pricing & great & great retailer retailer incentives incentives • •NewNew pallet pallet options options available available • •NewNew pallet pallet options options available available • •Enhanced Enhanced online online experience experience & stock & stock feedfeed • •Enhanced Enhanced online online experience experience & stock & stock feedfeed • •Next-day Next-day delivery delivery • •Next-day Next-day delivery delivery • •Friendly, Friendly, knowledgeable knowledgeable staffstaff • •Friendly, Friendly, knowledgeable knowledgeable staffstaff • •Customer-centric Customer-centric approach approach • •Customer-centric Customer-centric approach approach At Hux, At Hux, we’re we’re more more thanthan justjust a supplier a supplier - we’re - we’re a dedicated a dedicated wholesale wholesale partner. partner.

WeWe At Hux, At Hux, we’re we’re more more thanthan justjust a supplier a supplier - we’re - we’re a dedicated a dedicated wholesale wholesale partner. partner.

WeWe pride pride ourselves ourselves on on delivering delivering outstanding outstanding customer customer experiences experiences withwith personalised personalised pride pride ourselves ourselves on on delivering delivering outstanding outstanding customer customer experiences experiences withwith personalised personalised service service andand attention attention to detail. to detail.

OurOur fast,fast, efficient efficient service service includes includes same-day same-day dispatch dispatch service service andand attention attention to detail. to detail.

OurOur fast,fast, efficient efficient service service includes includes same-day same-day dispatch dispatch andand next-day next-day delivery delivery on aonwide a wide andand growing growing range range of the of the industry’s industry’s top top brands brands andand andand next-day next-day delivery delivery on aonwide a wide andand growing growing range range of the of the industry’s industry’s top top brands brands andand products. products. products. products.

What What setssets us apart us apart is our is our exceptional exceptional customer customer service. service.

OurOur friendly, friendly, knowledgeable knowledgeable What What setssets us apart us apart is our is our exceptional exceptional customer customer service. service.

OurOur friendly, friendly, knowledgeable knowledgeable team team is always is always ready ready to assist, to assist, going going the the extra extra milemile to ensure to ensure ourour customers’ customers’ needs needs are are team team is always is always ready ready to assist, to assist, going going the the extra extra milemile to ensure to ensure ourour customers’ customers’ needs needs are are not not justjust met,met, but but exceeded. exceeded.

Whether Whether it’s it’s last-minute last-minute order order adjustments adjustments or meticulous or meticulous not not justjust met,met, but but exceeded. exceeded.

Whether Whether it’s it’s last-minute last-minute order order adjustments adjustments or meticulous or meticulous packing, packing, no request no request is too is too big big or small. or small. packing, packing, no request no request is too is too big big or small. or small.

As we As we expand expand ourour product product range range andand introduce introduce exciting exciting newnew lines, lines, ourour commitment commitment to to As we As we expand expand ourour product product range range andand introduce introduce exciting exciting newnew lines, lines, ourour commitment commitment to to providing providing youyou withwith the the bestbest service service andand support support remains remains unwavering. unwavering.

WeWe offer offer providing providing youyou withwith the the bestbest service service andand support support remains remains unwavering. unwavering.

WeWe offer offer competitive competitive pricing, pricing, great great retailer retailer incentives, incentives, newnew pallet pallet options, options, andand an an enhanced enhanced competitive competitive pricing, pricing, great great retailer retailer incentives, incentives, newnew pallet pallet options, options, andand an an enhanced enhanced online online experience experience to ensure to ensure youryour success. success.

WeWe looklook forward forward to growing to growing withwith youyou andand online online experience experience to ensure to ensure youryour success. success.

WeWe looklook forward forward to growing to growing withwith youyou andand ensuring ensuring youryour customers customers have have access access to the to the bestbest equestrian equestrian products products andand services services ensuring ensuring youryour customers customers have have access access to the to the bestbest equestrian equestrian products products andand services services available. available. available. available.

sales@hucklesbys.com sales@hucklesbys.com | 01362 | 01362 696309 696309 | www.hucklesbys.com | www.hucklesbys.com sales@hucklesbys.com sales@hucklesbys.com | 01362 | 01362 696309 696309 | www.hucklesbys.com | www.hucklesbys.com Hucklesby Hucklesby Associates Associates LtdLtd T/AT/A HuxHux Hucklesby Hucklesby Associates Associates LtdLtd T/AT/A HuxHux www.equestriantradenews.com

Equestrian Trade News September 2024 | 29

ETN | CPD FEATURE

What do we mean by

sustainable parasite control?

Targeted worm control to take care of our horses and the environment, by Claire Shand of Westgate Laboratories.

sustainability Noun

Meeting the needs of the present without compromising the ability of future generations to meet their own needs.

W ABOUT ETN’S RAMA/ SQP FEATURES

ETN’s series of CPD features helps RAMAs (Registered Animal Medicines Advisors/SQPs) earn the CPD (continuing professional development) points they need. The features are accredited by AMTRA, and highlight some of the most important subject areas for RAMAs/SQPs specialising in equine and companion animal medicine.

AMTRA is required by the Veterinary Medicines Regulations to ensure its RAMAs/SQPs undertake CPD. All RAMAs/SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. RAMAs/SQPs who read this feature and submit correct answers to the questions below will receive two CPD points. For more about AMTRA and becoming a RAMA/ SQP, visit www.amtra.org.uk

30 | Equestrian Trade News September 2024

 Fresh dung is essential habitat for dung beetles which play an important role in helping us to manage animal waste naturally.

hen we talk about sustainability, even sustainable parasite control, this definition from the United Nations sums it up perfectly for me.

And although I don’t want to start off on a downer, by this measure we are currently failing both our horses and the environment.

Concern about the overuse of worming chemicals in animals has never been higher.

Treatment, where it has been reckless, is causing rapid resistance problems; while a burgeoning area of research is revealing the devastating effects they can wreak on our environment too.

Following use, toxic levels of these chemicals are passed out in the dung, crippling soil ecosystems and in particular harming our ‘first responders’ the dung beetle populations and other micro flora and fauna which form the basis of the food chains in our ecosystems. Turn on any nature programme and we quickly learn of the devastating decline of many of our native wildlife species in the British countryside.

Much of that starts with the chemicals we put in and on to our domesticated animals, the products of which have terrible unintended consequences in the environment around us.

Poo picking

Research shows that the single best way to reduce chemical contamination AND our reliance on them is to poo pick regularly – this breaks the lifecycle of the parasites by removing the eggs from the pasture before they hatch. But fresh dung is also essential habitat for our dung beetles, little critters that could play an important role in helping us to manage animal waste naturally, negating the need for all that heavy labour and giving a host of added benefits to the land, if we let them.

It might seem counterintuitive at the outset but if we can manage our grazing to reduce parasite www.equestriantradenews.com

CPD FEATURE | ETN infection and preserve habitat for dung beetles there are wins all round for horse health and the environment.

1. Start by making sure the parasite control programme is working. Worm egg counts conducted every 8-12 weeks, combined with six monthly to yearly tapeworm testing, will form the basis of horse’s programme. Base the intervals on the relative risk profile of the horse(s) to enable you to identify any problems in the herd and allow any wormy individuals to be treated accordingly. Avoid blanket treatments so there is always some non-toxic dung available to dung beetles. You may need to worm more often and poo pick with greater frequency in the beginning to reduce infection levels.

2. Small redworm eggs laid in dung take around a week in optimal UK conditions to hatch and develop into motile L3 larvae. Research therefore suggests that poo picking twice a week is sufficient to significantly reduce infective larvae on the pasture. Dung beetles prefer fresher animal poo up to 48hrs old. Begin to leave the newest piles on the pasture and clear them after 3-4 days.

Minimise chemical contamination

Of our five licenced wormers for horses, ivermectin is the most toxic to dung beetles and moxidectin moderately toxic while pyrantel, fenbendazole and praziquantel are thought to be significantly less impactful in the environment.

I was shocked to discover that between 80 to 98% of an oral dose of ivermectin passes straight through the horse and is excreted in the dung without being metabolised by the body. Once in the environment it’s also one of the most resilient chemicals, persisting at high concentrations in faeces for many weeks leaching into the soil to be absorbed by plants and invertebrates and washed into watercourses, often with lethal effects.

This doesn’t mean avoiding these chemicals – we still need to use the right chemical for the job.

Ivermectin, for example, is an excellent wormer for targeting adult stages of small redworm through the grazing season when an infection has been identified. But it does mean being aware of it’s potential environmental impact and advising on ways to mitigate it doing the same job out in the environment that it is doing in our horses.

3. Testing first reduces selection pressure by targeting treatments and helps us to select the right chemical, so protecting key medicines.

Where treatment is necessary, ensure sufficient wormer is given for the weight of the horse.

Recommend administering on a surfaced area so that any spill can be monitored for dosage and cleaned up to prevent it getting into the ground. Add in reduction testing at least annually – a second worm egg count conducted 10-14 days after treatment – to monitor for resistance.

4. Once the wormer is given, minimise the horse’s time on the pasture for up to 10 days and poo pick at least daily during this time. The more eco-toxic the chemical you’re using, the more diligent you should be. This will limit chemical toxins getting into the environment and reduce incidences of tapeworm reinfection for the horse. www.equestriantradenews.com

Wormers licenced for tapeworm treatment (praziquantel and pyrantel) cause packets of tapeworm eggs to be released in the dung which can trigger a surge of eggs onto the pasture in the first few hours after treatment. Most chemicals reach their highest concentration in faeces 24-34 hours after being administered. If you can only stable for a short time, advice is to keep horse in for 24hrs the day following worming to mitigate both these effects. That means if you gave the wormer at 3pm on Saturday, for example, the horse should be stabled from Sunday afternoon until Monday afternoon. It may also help to restrict treated horses to a smaller paddock for 10 days to aid dung collection.

5. Where possible, worm when dung beetles are less active between November and February.

Managing contaminated dung

1. Dung that you’ve collected from treated horses can be placed in a carefully situated manure pile and allowed to rot down.

Although dung beetles will be attracted to muck heaps, they generally don't breed in them. Research has shown thermophilic composting (where the centre of the pile reaches a min 60 °C) will cause even ivermectin, one of the most resilient worming compounds, to break down almost entirely in around 5-6 weeks.

2. The siting of muckheaps should be carefully considered. The main environmental risk comes from the impact of residues in rainwater runoff leaching into soils and watercourses. They should be positioned at least 3m outside of fields to prevent hatching larvae re-contaminating grazing land, away from areas where there is a lot of surface groundwater, field drains and not within 10 metres of a watercourse. In an ideal world cover your muck heap with a roof/tarp to reduce the risk of run-off.

3. Manure should not be spread back on the land for at least 6 months (ideally longer). By then concentrations of parasiticides should be low and worm eggs will be much reduced to minimise reinfection, particularly where small redworm are concerned. The eggs of the ascarid parasite have a hard, sticky outer shell that is much more resilient, and their eggs can survive for up to 10 years in soil. Studs and breeding facilities should therefore be much more judicious about disposal of collected dung.

 Concern about the overuse of worming chemicals in animals has never been higher.

Benefits of cultivating your dung beetle population

Dung beetles really are nature’s waste disposal teams; they clear-up large quantities of animal faeces by tunnelling and breeding within dung, feeding upon it and burying it below ground.

Or they would if we let them flourish instead of systematically poisoning them with routine chemical wormer doses. We have over 60 species of dung beetle native to the UK but numbers have Equestrian Trade News September 2024 | 31

ETN | CPD FEATURE been in massive decline since the 1960s when routine use of wormers was first introduced.

Horses can produce around 3-5% of their body weight in dung every day. For an average 16hh horse that’s around 18kg of dung a day or 6.5 tons every year!

If we spend half an hour poopicking every day, that is over 182 hours a year on removing dung from our pastures.

Their action also fertilises and aerates soils, improving its ability to retain water and increasing nutrient availability to plants - beneficial for both root structures and other organisms.

Entomologist, Dr Sarah Beynon suggests they contribute up to £367 million in ecosystem services. They could save us even more time and money if we looked after them better!

Importantly the activity of the dung beetles is also thought to break the parasite life cycle by removing the dung medium that acts as the incubator for the parasite eggs. This prevents the

worm eggs hatching into motile larvae which would otherwise wriggle away from the dung and climb the grass stalks to re-infect the grazing horses.

Like all conservation projects, dung beetle populations will take time to recover and be greatly influenced by the surroundings outside your fields too. But take heart, there are many benefits to making the effort. Some beetle species

will fly in from up to 10 miles away for the right poo!

So, a little bit of strategic thinking to look after these insects will pay huge dividends to our time, our horse’s health and the environment in the long run.

An investment worth making for all our sakes and another angle we can use to encourage horse owners to test first and target treatment.

RAMA CPD QUIZ

Select your answers and submit them at www.Equestriantradenews.com under the CPD section Given optimal UK conditions, how long does it take a small redworm egg to hatch and develop into a motile L3 larvae on the pasture after it is laid in a dropping?

A. As soon as they are exposed to oxygen B. Between 24-48hrs C. Around a week D. Approximately one month How often should poo picking be recommended?

A. At least twice a week B. Weekly C. Every 10 days D. At least monthly What percentage of an oral dose of ivermectin can be excreted in the horse’s dung without being metabolised by the body?

A. 0-10% B. 25-30% C. up to 50% D. 80 to 98% How long after being administered do most worming chemicals reach their highest concentration in faeces?

A. 0-12hrs following

B. C. D.

12-24 hrs following 24-34 hours following 34-48 hours following

Which worming chemicals are thought to be least impactful to dung beetles?

A. ivermectin B. moxidectin C. pyrantel, fenbendazole and praziquantel

How many kgs of dung would an average 16hh horse produce each day?

A. 8kg B. 10kg C. 18kg D. 28kg

RAMA CP Questio D n Septem s ber 2024 E TN

How often should worm egg counts be carried out on healthy adult horses?

A. Monthly B. Every 8-12 weeks C. Every six months D. Annually

Which of the following environmental benefits do dung beetles NOT provide?

A. Fertilising and aerating of soils B. Improvement in soil’s ability to retain water C. Mitigation of toxic worming chemicals D. Increasing nutrient availability to plants and grasses E. Breaking the parasite life cycle

What is the best way to mitigate the effects of wormers in contaminated dung? Select all that apply.

A. Stable the horse for 24hrs the day following treatment B. Poo pick at least daily for up to 10 days after worming C. Manage contaminated dung by composting for 5-6 weeks after collection D. Encourage the muckheap to reach temperatures above 60 °C

How do we go about encouraging our dung beetle populations to return?

Select all that apply A. Treat only the horses that need it so there is non-toxic dung available B. Worm between November and February when dung beetles are less active C. Stable horses for peak excretion times after worming D. Leave fresh dung piles for 3-4 days when poo picking

Submit your answers online at www.equestriantradenews.com under the CPD section.

32 | Equestrian Trade News September 2024

www.equestriantradenews.com

Westgate Laboratories POSTAL WORM COUNTS & TESTS

Sustainable, evidence-based horse health just got even more environmentally friendly!

Avail

able

from Trilan co

Horse and avian worm egg counts, pinworm tests & a faecal sand test to help guard against sand colic.

Compostable Packaging Unique Zero Waste Design

No need to be SQP Qualified to sell these products.

O%

WASTE

EQUINE SQP OF THE YEAR

tests you can trust to target parasite control

your

logo here tailored retail worm count ser contact us

Or ask about our bespoke merchant service personalised to your business. vices to help you profit from

best practice

01670 791994 info@westgatelabs.co.uk | www.westgatelabs.co.uk

ETN | AUTUMN LAMINITIS

Autumn

laminitis alert

Photos: Edoma/Shutterstock.com, Groomee/Shutterstock.com

Technical and Product Development Manager at Dengie, Dr Katie Williams, explains the risk of laminitis developing in equines and how to best manage it.

 Autumn grass can be rich in starches and sugars, leading to a spike in laminitis cases at this time of year

L

aminitis has traditionally been thought of as a disease that develops in the spring alongside the new-season grass but a flush of sugar-rich grass in the autumn can also mean many horses and ponies, especially those who are overweight, are at risk of developing the condition at this time of year, too.

This is especially pertinent, as many animals, thanks to summer grazing, start the autumn carrying too much weight, which then increases the likelihood of them developing laminitis. And with equine obesity a significant issue in the UK, many horse and pony owners will, unfortunately, encounter the condition

34 | Equestrian Trade News September 2024

at some point. It can be a distressing, costly and time-consuming disease to manage, which is why the high levels of obesity in the equine population currently are so concerning.

Laminitis, as it’s generally known, is a manifestation of Equine Metabolic Syndrome (EMS) that the European College of Equine Internal Medicine defines as “a collection of risk factors for endocrinopathic laminitis”. So, what does this mean?

The first key point to note is that EMS is, as its name suggests, a syndrome, which means there are known risk factors or symptoms, but the direct cause is not always understood. In the

case of EMS, we know these risk factors increase the risk of laminitis, but we don’t know why in every case. The other key point is that they are only risk factors, so not every horse or pony with one or more of these risk factors will go on to develop laminitis. Finally, endocrinopathic laminitis is laminitis that occurs as a result of disruption to the endocrine (hormone) system in the body, and although there are other causes of laminitis, endocrinopathic laminitis is widely accepted as being the most common type in equines in the UK due to the high levels of obesity in the leisure horse population in particular.

www.equestriantradenews.com

AUTUMN LAMINITIS | ETN What is laminitis?

The layer of tissue that connects the hoof wall to the pedal bone is known as the laminae, and laminitis occurs when this becomes inflamed, leading to severe pain because the hoof wall is rigid and can’t expand to accommodate the swelling. In severe cases, the connection between the laminae and the pedal bone fails, allowing the bone to rotate down – sometimes referred to as foundering. In the most severe cases, the pedal bone may even penetrate through the sole of the hoof.

Signs and symptoms

The disease is more commonly seen in the front feet, and horses suffering from laminitis often adopt a classic stance of rocking back onto the hind legs to take

the weight off those front feet. The horse often also tries to push his weight onto his heels, as the toe area is typically the most painful. The horse will also be reluctant to move and will shift his weight from one leg to another. The lameness is generally more pronounced on hard ground and when turning.

A pounding digital pulse is often highlighted as a symptom of laminitis.

This can be felt at the back of the fetlock on either side, where a group or bundle of blood vessels are found. Inflammation is usually accompanied by heat, so if the horse’s feet feel hotter and other symptoms are also evident, the vet should be called without delay. Acting fast is the most likely route to reducing the severity of symptoms and increasing the chances of a full recovery.

NEW HOOF OIL OUR ERS TOM E CUS KE, W !

SPOTENED LIS

Pro-Neem Hoof Oil offers all-year round hoof care.

Helps prevent dryness & cracking and protect from wet conditions. Antibacterial and antifungal.

Combats common hoof problems.

Available in 250ml and 500ml can with brush-in-lid.

FAST-WORKING & ECONOMICAL SUPPLEMENTS

 Any type of horse can be affected by laminitis, so it’s important to keep weight under control

Reducing the risk

There are some top tips for trying to reduce the risk of laminitis and promote good digestive health: • Keep horses or ponies at a healthy weight • Ensure the horse receives at least 1.5% of his bodyweight as forage per day – use more of a low-calorie fibre source and less of a higher-calorie one • Minimise or avoid cereal-based feeds to help reduce the risk of insulin dysregulation • Use high-quality fibre and oil to provide additional energy for weight gain or exercise if needed • Ensure a balanced diet is provided – low-NSC options such as supplements and balancers are ideal • Slow the rate of intake by using straw both in the forage ration and the bucket feed – this helps to reduce the insulinaemic response www.equestriantradenews.com

• Provide increased anti-oxidant support to help counter the inflammatory effects of laminitis • Ensure the farrier visits regularly to maintain good hoof conformation • Consult the vet if the horse is on box rest due to an injury – consider if there’s a risk of laminitis developing in the supporting limb and provide a deep bed for support when stabled

To hear more from Dr Katie Williams and other experts from the feed sector, alongside earning CPD points accredited by AMTRA, don’t miss out on the feed hub programme of presentations at the BETA International Trade Fair, held Sun 22nd and Mon 23rd September 2024.

BUY DIRECT OR BUY FROM BATTLES

www.pro-equine.com For

Years

Equestrian Trade News September 2024 | 35

ETN | OPINION

In the

hot seat

With Rachael Holdsworth, European marketing co-ordinator for Absorbine

How did you come to work with Absorbine, the well-known brand from American company W F Young?

I first met [the company’s former president] Tyler Young when I worked as marketing director for Horse Health Products UK. We set up The Wholesale Company to bring a more diverse range of US products to the UK equestrian market and Absorbine was one of the brands we distributed.

When I set up my own marketing agency in 2000, Tyler asked me if I could get behind the Absorbine brand marketing and give it a push in the UK. I’ve been working with them ever since.

Many horse owners are currently feeling the financial pinch. How is this affecting demand for equine care products like yours?

The equestrian market is more robust than some other sectors – horses need caring for and most horse owners will put their horses needs above their own when money is short.

However, there are always economies that people can make and this does affect demand, particularly for luxury items. Care products fall into the ‘need to have’ bracket, and having a top-quality product helps, because customers appreciate that they are paying for something that really works and gives them good value for money.

Strong brand loyalty can help support demand during these times.

As the day-to-day distribution of Absorbine products is handled through our wholesalers, the trade show is also an important opportunity for us to meet our some of our stockists and hear their feedback.

You must have met thousands of retail buyers at BETA International over the years. How can newbie visitors get the best from the show?

It is important to plan. Identify your key objectives - whether that is to take on new product lines, visit existing suppliers or gain market knowledge - and make a list of key exhibitors to visit or talks to attend so that you don’t miss them. Then allow yourself time to browse!

 Rachael Holdsworth: “The equestrian market is more robust than some other sectors.”

Absorbine has exhibited at BETA International for many years. At a time when so much business is done online, why do live events like BETA International still matter to the trade?

You can never underestimate the importance of a face-to-face meeting when it comes to understanding your customers and building business relationships.

Covid taught us that it is possible to continue communications and even build relations to an extent using digital technology, but often the nuances of a conversation, or social meeting after the show, are lost online. When you meet in person there is time to get to know people better.

There is also the opportunity at a trade show for chance meetings with potential customers who may not have got in contact otherwise.

36 | Equestrian Trade News September 2024

www.equestriantradenews.com

I always tell people to wear comfy footwear, as walking the hall on concrete floors can take its toll on your feet.

Which Absorbine product will take centre stage on your stand at this month’s show?

We’ve developed the Silver Honey wound care range further, and the launch of Silver Honey Shampoo is our main focus. Plus, we have an exciting new product called Mud Defense that will be arriving soon.

What do you think will be the next ‘big thing’ in the horse care and grooming market?

Ah, I’ll just check my crystal ball! Some might say that there is nothing new in this world, but there are many clever minds out there and there is always new development potential.

There is certainly a current trend in products containing Manuka honey to support natural healing.

I am also seeing companies trying to address their packaging to make it more environmentally friendly.

You never know what is round the corner, so as a retailer, it is good to keep your eyes and ears open so that you can respond to changing demands.

See nearly 400 quality products

at STUBBSENGLAND.com A range of our training aids JS60

S523

How do you like to relax at the end of a long working week?

When I am not working, I like to spend time in my garden and with my horses and dog.

I have two horses, my old hunter who is now almost retired, and a young ex-flat racehorse who is a bit of a project and keeps me on my toes! I also enjoy training and working my springer spaniel Ruby on local shoots.

S4280

S521 S4280

Rug Master Mobile S9111

Driving cone S159

RETRO Rug Rail S8877 Rachael Holdsworth also runs the marketing and PR agency Holdsworth PR.

www.equestriantradenews.com

SCAN HERE

Made in England Since 1836

ETN | CLIPPING 3

1

2

A close shave

They say horses never look their best at blackberry time because their winter coats start coming through. So now’s the time to stock up on clippers and those all-important accessories from body washes to lubricating oils.

1

New pocket-sized trimmer

The compact new Liveryman Robin is the perfect pocket-sized trimmer.

Small enough to nestle in the grooming box, it fits comfortably in the hand, making it easy to manoeuvre.

The Robin excels at precision trimming of hard-to-reach areas. Its quiet operation, with very low vibrations, make it ideal for use around nervous animals.

The RRP is £19.95. Available from Agrihealth and Mackey.

CLIPPING TIPS

2

Post clipping care

Love the SKIN he’s in Skin Wash from NAF is ideal for after clipping.

The gentle blend of herbal ingredients, including teatree oil, helps support damaged or challenged skin affected by lumps, bumps, rashes or mild irritations.

It can be used as a hot towel wash following clipping. It also makes a great cold wash for a refreshing cleanse to lift sweat, grease and dust from the coat.

• Many owners prefer to employ the services of a professional rather than clip their own horse. For many, it’s a case of weighing up the financial outlay for a set of clippers they might use only two or three times a year versus the professional’s fees.

• People who clip all day, every day are usually fast and efficient at the job – which can be less stressful for the animal – and use well-maintained, powerful clipping machines. Therefore this route can make perfect sense for the one-horse owner who lacks confidence or enthusiasm to do the job themselves.

• Retailers can help by keeping a list of local clipping contractors in-store and suggesting a few names to customers who ask.

• Whether owners do their own clipping or use a professional, they’ll still need shampoos and body washes to clean the horse before and after clipping.

Many professionals won’t clip a dirty horse, and understandably so.

38 | Equestrian Trade News September 2024

3

Keep them well-oiled

Lincoln Clipper Oil is a fine lubricating oil for all types of clippers to keep them in good working order.

The product contains a powerful antibacterial agent – so it cleans and disinfects too.

Lincoln is available from Battles.

• Clippers have improved tremendously in recent years in terms of lightness in weight and quieter motors.

Improvement in battery capacity means some quite powerful machines now come in cordless options which are ideal for people without power at the yard or who don’t like a cumbersome flex.

• Don’t dismiss stocking clippers just because they’re mechanical and alien to the usual equestrian stock.

There are some great, cost-effective trimmers on the market now, which have wide all-year-round appeal to consumers. And even when it comes to full-size clippers, the suppliers and reps are only too happy to explain the technical side.

• Offering a clipper blade sharpening service will be much appreciated by customers. And if you can deliver a fast turnaround service, so much the better. Even if each transaction isn’t huge, services like this – and rug cleaning too – get customers coming back in-store on a regular basis. And they always need something else… www.equestriantradenews.com

®

Retailer Display Competition Be Creative!

TopSpec Autumn Feed Balancer in-store display!

• Area winners each win 5 bags of TopSpec Comprehensive Feed Balancer (15kg) or £100. Area winners to be chosen by a panel of judges at TopSpec head office.

The Area winners will be announced on Thursday 31st October with the National winner being announced Monday 4th November.

If you’re unsure who your representative is, email holly.anderson@topspec.com and we will be happy to help.

• National winner to win 50 bags of TopSpec Comprehensive Feed Balancer (15kg) or £1000. The National winner will be chosen via a facebook voting poll.

Put a photo of your display on Facebook and tag TopSpec and your area representative no later than Sunday 27th October, 2024. ®

01845 565 030 (062) 85401 www.topspec.com

CREATED WITHOUT COMPROMISE by experienced equine nutritionists

Become a stockist and apply for a trade account with our UK distributor.

Email: sales@chessjonesequestrian.com

www.uk.tommy-equestrian.com

CREAM OF THE CROP BATTLE FOR THE BETAs

T

he winners of the 2024 BETAs (British Equestrian Trade Awards) will be celebrated during the trade association’s Gala Dinner this month.

Members of the industry and consumers nominated individuals and companies for these coveted accolades. The event will run on the evening of the first day of BETA International, Sunday 22nd September.

Join us for an evening of good food and entertainment. Starting the evening with pre-dinner drinks reception, followed by a sumptuous 3 course meal and live music from the band Firefly.

We also have a very exciting Breyer horse for the table centre piece, which one person on each table will have a chance to win!

Ticket costs: Single tickets: £75 + vat per person.

Table of 10: £700 + vat Table of 12: £840 + vat (limited availability) To book please email tina@beta-uk.org for a booking link or scan the QR code:

Equine Careers Sales Representative/ Agent of the Year To be awarded to the Sales Representative/Agent who is judged outstanding in their approach to servicing their customers’ and company’s needs.

Catherine Gibbs – NAF Catherine Powell – CEP, Shaws Equestrian, Flex On, Pikeur, Racesafe, Equicoat Claire Bibby – NAF Claire Ellam – Radiance Gold Equine Emily Welch – Shires Equestrian Marcia Thompson – Equine Products UK Ltd

Rider Safety Equipment Fitter of the Year

This award aims to recognize the work undertaken by riding hat and body protector fitters based in equestrian shops who go the extra mile in achieving a high level of competence and support for their customers.

Good luck to all of our finalists!

Finalists of the 2024 BETAs, the leading B2B accolades recognising and rewarding the outstanding achievements of individuals and companies in the equestrian industry, have been announced.

Good luck to all the nominees as they await the glittering ceremony at Wroxall Abbey Hotel, on Sunday 22 September.

Best New Retailer of the Year sponsored

by Zebra Products This award is open to companies who have been established 12 – 36 months prior to April 2024.

Equine Resources Indonesia, Jakarta Hedingham Animal Feeds, Halstead The Bedding Barn, York

Annette Vant – Saddlesdane Equestrian Supplies Arlyne Peaker – RB Equestrian Emma Butt – Romsey Saddlery Jasmine Harewood – RB Equestrian Lindsay Redfern – Riseholme Feeds Matthew Severn – Manor Equestrian

Weatherbeeta Group Retail Employee of the Year

Celebrating employees showing excellent customer service, great product knowledge and a passion for professional retailing.

Abigail Einzig – Stroud Farm Services Ltd Callum Goodhall – Manor Equestrian Elliott Charlesworth – Lillico’s Country Store Tessa Groocock – Tower Farm Saddlers

Zebra Products Retailer of the Year

To be awarded in two categories of Retail Store and Online/Mail Order Retailer.

Retail Store: Equisign, Kirton in Lindsey RB Equestrian, Milton Keynes Riseholme Feeds, Wysall Supplement Solutions, Preston Tower Farm Saddlers, Earls Barton Tower Farm Saddlers, Rugby Zoar Horse & Country Centre, Neath Online/Mail Order Retailer: Bolerolux Equestrian & Countrywear, Goxhill GS Equestrian, Paignton Millstream Saddlery, Leek RB Equestrian, Milton Keynes Redpost Equestrian, Totnes Supplement Solutions, Preston The Centre Line, St Mary Hoo

Equine Fitters Council Equine Fitter of the Year Award

This award aims to recognise the work undertaken by saddle, bridle and bit fitters.

Leighton Norris – Leighton Norris Saddlery Phil Lowe – Midland Performance Saddles Sophie Sperling – Sperling Saddles Steph Bradley – Freedom Saddlery Vicki Delasalle – Delasalle Saddlery

STUBBS ENGLAND Nutritional Helpline of the Year

To be awarded to the Feed or Supplement Manufacturer’s Technical Helpline offering the best service in nutritional advice and assistance to customers.

Allen & Page, Thetford Equinectar, London Equinutritive, Lisburn Science Supplements, Hartwell Simple System Horse Feeds, Bury St Edmonds TopSpec, Thirsk

GBH Forwarding Export Award

To be awarded to the company who generated substantial and sustained increases in export activity. Factors taken into account include level of exports and growth in relation to size of business, planning and strategy involved in developing markets, barriers overcome and the sustained effort over at least 3 years.

Carr & Day & Martin Equine Products UK Ltd Saracen Horse Feeds Ltd

Citation Trade Supplier of the Year

Holdsworth PR Marketing Effectiveness Award

Bliss of London, Aldridge Hucklesby Associates Ltd, Dereham

Baileys Horse Feeds, Braintree Equine Resources Indonesia, Jakarta Equine Show 247, London Saracen Horse Feeds, Aylesford The GPC & Agria, Worcester

Awarded to the manufacturer, wholesaler or distributor judged to offer the best in delivery, customer service, product knowledge and awareness of retailer requirements.

An award that marks effective communications and the increased value a company’s marketing campaign has brought to its brands.

DAILY FIBRE FOR A HAPPY HORSE Medium Energy: Provides controlled slow-release energy

N EW Low Sugar & Starch: Suitable for horses requiring restricted diets

High Fibre: To maintain a healthy gut and good digestion

Magnesium: To support healthy nerve & muscle function

Dried Grass: A naturally palatable source of fibre and antioxidants

Linseed Oil: Rich in Omega 3s to support healthy joints, the immune system and a shiny coat

Free From: Molasses, alfalfa, cereal grains and preservatives From the

stable

TRY A MOLLICHAFF DAILYFIBRE SAMPLE Order your sample at www.horsehage.co.uk

A B R A N D N EW R A N G E O F 6 0 0 D E N I E R TURN O U TS A N D 4 2 0 D E N I E R STA B L E R U G S TO O F F ER M A X I M U M C O M F O RT A N D PROTECT I O N

Visit the Battles website to view the Empra Rug Range Become a stockist today

D E S I G N E D BY

01522 529 206

www.battles.co.uk

CPD FEATURE | ETN

Last but not least,

the hindgut

By Hannah Elliott, monogastric technical manager, Lallemand Animal Nutrition UK and Ireland.

ABOUT ETN’S RAMA/ SQP FEATURES

ETN’s series of CPD features helps RAMAs (Registered Animal Medicines Advisors/SQPs) earn the CPD (continuing professional development) points they need.

The features are accredited by AMTRA, and highlight some of the most important subject areas for RAMAs/SQPs specialising in equine and companion animal medicine.

AMTRA is required by the Veterinary Medicines Regulations to ensure its RAMAs/SQPs undertake CPD. All RAMAs/SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification.

RAMAs/SQPs who read this feature and submit correct answers to the questions below will receive two CPD points. For more about AMTRA and becoming a RAMA/SQP, visit www.amtra.org.uk

www.equestriantradenews.com

T

he gastrointestinal tract of a horse plays a crucial role in meeting energy requirements whilst maintaining health and welfare. The gut microbiota drives fermentation for feed digestion and energy metabolism while constantly interacting with host cells to regulate immunity and inflammatory pathways.

Equine feeding and management strategies, transportation and the use of wormers can all impair gut microbial balance and can consequently impact health and welfare. This often manifests in digestive/systemic disorders with stereotypic behaviours. Many pathologies are directly linked to the hindgut such as laminitis, sweet itch, colic and diarrhoea. There is much we still don’t know about the hindgut given differences in research methodologies, small sample sizes, individual variation and ethics limitations. However, we do know that proper equine gut digestive function fundamentally relies on forage, crucially the fibre component.

As a herbivorous hindgut fermenter, the capacity and transit

time of the horses’ hindgut far outweighs the rest of the digestive tract. The colon alone represents around 50% of total gastrointestinal tract volume. There are no digestive enzymes secreted by the horse’s hindgut and so functionality is solely focused on the microbial populations present which include bacteria, fungi and protozoa. Very few protozoa and fungi are found in the rest of the gastrointestinal tract and while there are bacteria present within the stomach and small intestine, they are 100x more prevalent within the hindgut; hence most microbial digestion of fibre takes place within the caecum and colon. The microbial population within the hindgut is essential for horse health and there is a delicate balance between species.

The digestion of fibre relies on fungi to break down lignin, then protozoa and bacteria, to ferment the complex carbohydrates into short chain fatty acids (SCFAs). Very little published data is available on the specific function of fungal and protozoal populations, but the main bacterial species present are Firmicutes (importantly Clostridiales) and Bacteroidetes. Figure 1. Digestion of fibre by anaerobic microflora

Equestrian Trade News September 2024 | 43

ETN | CPD FEATURE Forage first

General feeding guidelines based on literature state that horses should consume 2% of their body weight in dry matter per day, at least 65% of which should be structural fibre. They should chew/ eat for 1213 hours over a 24-hour period with 8 hours being the absolute minimum. Forage should be available ad-lib to fulfil chewing behaviour, gut fill, energy requirements via SCFA production and to support good microbial balance within the hindgut. Horses are very efficient at digesting low quality feed, and this is why forage is essential for an appropriate equine diet. The insoluble fibre found in forage is capable of providing 80% of a horse’s energy requirement via microbial fermentation, irrespective of dietary starch and sugar. Horses are designed to get most of their energy from SCFAs: more specifically the 3 volatile fatty acids butyrate, acetate and propionate. The microbiota composition within the gut can adapt and reflect the diet fed. The more forage fed to a horse, the more efficient the microbial population becomes at breaking down forage into SCFAs for energy. Too little fibre can decrease passage rates and a reduction in SCFA production (due to reduced fibre intake and therefore degradation) may increase oxygen presence within the hindgut as epithelial cells can increase their oxygen respiration. This can result in unwanted aerobic populations such as E. coli being supported, rather than strict anaerobic bacteria with fibrolytic activity for fibre degradation. It is worth noting that correct forage selection for the overweight or obese horse is essential. Although forage is required for gut fill and function, high energy or sugar dense forage such as perennial or timothy ryegrass, alfalfa or rich grass hay should be avoided.

It is well known that we should not feed over 2g starch per kg body weight per meal. Glucose transporters in the small intestine can become more efficient over time, but there is a limit and an oversupply of starch will pass through into the hindgut.

Starch will sustain negative bacterial populations, resulting in an increase in lactate production and subsequently lactate absorption into the blood.

Increased lactate presence reduces the pH of the gut, which can lead to acidosis, and reduce hindgut microbial diversity. Positive cellulolytic bacteria and fungi will also die off releasing toxins, resulting in increased gut permeability. Hence why it is more appropriate to increase fat content within a diet rather than starch and sugars for higher energy requirements. Feeding a high starch concentrate meal before a large amount of forage, can increase passage rates and result in more starch passing into the hindgut, therefore forage should always be available Figure 2. Fibre colonisation before concentrate is fed. and digestion by fungi

Microbial imbalance

There are many factors which can affect microbial balance within the hindgut. After birth, foals acquire their gut microbiota from their dam and the environment within the first 2 months of age. Faecal, colostrum/ milk and solid feed consumption play 44 | Equestrian Trade News September 2024

an important role in promoting early microbiota development and balance, with a noticeable shift in microbiota populations seen at weaning. Foals are susceptible to digestive disorders since the gastrointestinal tract is still developing and growth has a high nutrient requirement. Wormers, transport and high-performance have also been implicated in affecting gut microbiota balance and causing a decrease in the diversity/ relative abundance of the microbial community. The redistribution of blood flow away from the intestines during intense exercise, the interaction of the gut-brain axis in relation to physical stress and oxygen release into the hindgut from epithelial cells in response to inflammation and oxidative stress, can all impact microbial balance.

Besides energy production and the importance of SCFA production, gut morphology, mucus membrane functionality, nutrient absorption and adequate gut barrier function are all related to the microbial population and level of digestive disturbance within the gut. A diet adequate in fibre with no starch passage into the hindgut will help maintain these beneficial microbes. Even in death the microbial populations are functional as they provide an amino acid source for the horse to utilise.

A role for probiotic yeast

Several strategies have been developed to prevent microbial disturbance within the equine intestine, especially when this stress can be predicted. One commonly adopted strategy is to include probiotics such as live yeast, in the diet. Live yeast can improve feed value by stimulating the growth of anaerobic fibrolytic (fibre digesting) microorganisms including the activity of cellulolytic and hemicellulolytic bacteria.

By competing with undesirable bacteria for sugars and other nutrients and producing metabolites such as amino acids and B-vitamins, live yeast can also promote and support the growth of endogenous microbes and in turn balance gut pH. As the density of beneficial bacteria and fungi is increased, the colonization of fibre is enhanced, increasing fibre fermentation.

Enhanced colonisation of alfalfa particles by B. fibrisolvens and Conclusion R. flavefaciens has Modern horse husbandry and feeding even been observed practices don’t always support whilst using a specific the natural feeding behaviour probiotic yeast. Many and physiology of a horse’s gut. studies have also Although much is unknown about demonstrated the the microbiome within the hindgut, benefits of feeding it is abundantly clear that if digestive a live yeast for function and microbiota balance are microbiota support, impaired, various health issues can stabilising microbial manifest and consequently affect health richness within stressful and welfare. The importance of forage situations such as must not be overlooked when feeding during transport, and fibre must be prioritised. Live yeast improving faecal supplementation is increasingly used quality, supporting to help to support gut microbial balance foal growth and even and can contribute towards efficient helping to enhance horse digestion as part of a complete dam colostrum quality diet. which will have a positive impact on foal References can be provided upon request. development. www.equestriantradenews.com

CPD FEATURE | ETN

RAMA CPD QUIZ

RAMA CP Questio D n Septem s ber 2024 E TN

Select your answers and submit them at www.Equestriantradenews.com under the CPD section

How much starch should we feed per meal?

A. Over 3g starch per kg body weight per meal B. Over 2g starch per kg body weight per meal C. Under 3g starch per kg body weight per meal Where do protozoa and fungi exist?

A. Only in the hindgut B. In abundance within the small intestine C. They are found in abundance throughout the gut What percentage of an oral dose of ivermectin can be excreted in the horse’s dung without being metabolised by the body?

A. Fibre B. Vitamin A C. Zinc

What is the absolute minimum amount of time a horse should be chewing/ eating for per 24 hours?

A. 16 hours B. 13 hours C. 10 hours What happens if you feed a horse too much starch?

A. Glucose receptors will upregulate within the small intestine and utilise all the sugars B. The small intestine cannot cope with a large amount, but hindgut homeostasis will not be affected C. The stomach acid will burn off excess sugars How prevalent are bacteria within in the hindgut vs. the foregut?

A. 10x more B. 1000x more C. The abundance is the same How much energy can insoluble fibre provide for the horse via microbial fermentation?

A. 40% B. 50% C. 60% Horses are a…

A. Herbivorous foregut fermenter B. Omnivorous hindgut fermenter C. Herbivorous monogastric As well as SCFA production, the microbial population within the hindgut are instrumental in: A. Gut morphology

B. Mucus membrane functionality C. Nutrient absorption D. Adequate gut barrier function Increased lactate concentration within the hindgut leads to…

A. An increase in cellulolytic bacteria and fungi populations releasing toxins as a metabolite B. A decrease in cellulolytic bacteria and fungi populations with an increase in fibre utilisation and SCFA production C. An increase in cellulolytic bacteria and fungi populations with a decrease in gut permeability

Submit your answers online at www.equestriantradenews.com under the CPD section.

Specific natural solutions for horses

n Digestibility enhancement

Probiotic and prebiotic solutions improve microflora balance, feed digestibility and gut maturity to enhance digestive function.

n Immune support

DI

T

Y ENHANCE BILIT MEN STI E G

n Oxidative stress control SUP

P O RT

OX I DAT I V E S U

NI

E

CON

TY

TR

SS

Microbial solutions to reinforce natural defences and modulate the immune system

TRO L

I MM

Primary antixoidant solutions to protect against free radical damage and maintain muscle cartilage integrity.

Call 07884 312384 or visit

LallemandAnimalNutrition.com

ETN | WORMING FEATURE

Keeping ahead of the game

Photos: insta_photos/Shutterstock.com

AMTRA, with its experience and long history, uses progressive steps to train and develop SQPs in an ever-changing environment.

 Courses now have a multiple choice format for exams

T

he Animal Medicines Training Regulatory Authority (AMTRA) is a not-for-profit body that works to support the sector and it manages the registration of more than 6,000 registered animal medicines advisers (AMTRA RAMAs/SQPs). In June, it held its second employers’ and trainers’ day at Harper Adams University when it shared updates on veterinary medicine regulations for employers, trainers and SQP/RAMAs to allow them to continue delivering excellence across the animal medicines industry. Advice on wormers was particularly well received, as this is an area of the industry that is

46 | Equestrian Trade News September 2024

facing significant issues, with parasite resistance and medicines in the environment a hot topic.

Another aspect of the day was important to those attending, too, as AMTRA has recently carried out a thorough review of all modules of its training manual and syllabus to ensure the content remains relevant and current. The equine module has incorporated advice from ESCCAP GL 8 (European Scientific Counsel Companion Animal Parasites) and it will also include the latest available guidance, when published, from CANTER, the panindustry group set up to address the specific problem of equine wormer

resistance. This will ensure that AMTRAqualified SQPs continue to be educated on the most up-to-date practices and can advise accurately on general horse care and integrated parasite management. www.equestriantradenews.com

experience the Carr & Day & Martin effect

®

t h e u lt i m at e

grooming duo CANTER® MANE & TAIL & DREAMCOAT®

ETN | WORMING FEATURE

Change in structure As well as reviewing the training manual and syllabus, the exam structure has also been looked at. Due to launch in September, this will see AMTRA level 4 exams (Base, Veterinary Nurse, Avian, and Companion) changing from written answers to multiple-choice question (MCQ) format. A change to the pass mark has been implemented, too, following an in-depth analysis of previous passes and academic statistical analysis. The aim behind the change is to maintain the integrity of the qualification following the move to MCQ only, ensuring the qualification remains robust while providing a more efficient process that will be more accessible to students.

With this shift to MCQ, a requirement has been added for a minimum pass in the legislation and non-legislation sections of the base and veterinary nurse qualification, further highlighting the probity of the qualification. In addition, students will no longer have to undergo the viva , a move that will further improve efficiency, while also reducing some of the stress students had reported experiencing within the previous exam process. The equine and farm modules remain unchanged in their format and continue to be level 5 qualifications.

48 | Equestrian Trade News September 2024

Building credits AMTRA and Harper Adams University have announced a new qualification called the Diploma in Animal Medicines Advice, the first of its kind, being the only formal post-registration qualification for all registered RAMAs/SQPs within every category.

The diploma will allow candidates to build on the academic credits they achieved during their SQP training and develop additional skills and knowledge

that will further enhance their expertise.

The course was set to run from January 2025 but due to unprecedented demand and a very positive response, it will now be rolling out earlier than expected with the first one starting in September 2024.

One attractive and particularly useful feature of the new diploma is that it is comprised of a range of modules that delegates can choose from according to their personal interests and relevance to the work that they do.

www.equestriantradenews.com

WORMING FEATURE | ETN More learning opportunities Also launching in the autumn is the AMTRA CPD Academy, starting with a series of live webinars that will be recorded and available to anyone unable to attend on the day.

With an exciting line-up of speakers planned, the first talk will be given by the Veterinary Medicines Directorate on the updated Veterinary Medicines Regulations, with a question and answer session at the end to guide implementation of the regulations.

There will also be several speakers from the Moredun Foundation delivering talks that will fulfill the compulsory continued professional development

 Representatives from AMTRA and Harper Adams University from the employers and trainers day in June

(CPD) points for farm SQPs, as well as talks featuring parasite control. The pipeline of CPD will be a blend of live and recorded videos, plus text type CPD, and will continue to grow over time.

An example of available content is CPD on the new Veterinary Medicines Regulations that came into force on 17 May 2024. In this instance, AMTRA was quick to release the new CPD module and make it available on its website. This CPD details the main changes to the regulations which will

affect SQPs/RAMAs and, as such, it provides a useful guide through each element.

Extra points During March 2024, AMTRA introduced a new element in the form of selfreflective CPD. For this, SQP/RAMAs can reflect on a wide range of CPD, including seminars, meetings, reading, teaching others, etc. Conferences and lectures, such as those as the BETA Trade Fair, will mean a wider scope of CPD can be accessed by SQPs, and, for the first time, this year’s fair will be capitalising on the reflective CPD option to engage AMTRA SQPs. To benefit from the CPD accreditation, it must be recorded within three-months of it taking place and accompanied by appropriate ‘reflection’ – i.e a short description of what has been learnt, how it may impact prescribing or advice and

where further CPD/learning might be taken next. The reflection is guided and a couple of sentences on each prompt is all that’s required. Reflection is usually best completed immediately after the CPD while the experience is still fresh in the mind.

SQP/ RAMAs can claim up to 30% of their overall target from CPD that is not AMTRA-accredited in this way, but which supports their role. These selfreflective CPD points will be awarded at the rate of four points per hour of reflective CPD but capped at 30% of overall personal points target, and they must be claimed via the AMTRA website.

For more information on AMTRA and its training, visit amtra.org.uk

To hear more from Dr. Hillary Cowley and other experts from the sector and have the chance to earn AMTRA accredited CPD points, visit BETA International Trade Fair, held 22–23 September 2024

Give your customers even more choice and assurance from

LARGE PINE SHAVINGS 01668 213 467 bedmaxshavings.com Bedmax ETN Trade Ads.indd 1

www.equestriantradenews.com

the best of British bedding this autumn…

18/07/2024 12:52

Equestrian Trade News September 2024 | 49

ETN | WINTER RUGS 3

1

2

Wrapping up for winter If the trend for mild, wet winters continues, retailers will need to stock a versatile range of rugs to keep their customers’ horses protected yet comfortable.

1

Check this out!

The Rhinegold Glacier outdoor rug has a 1,000 denier ripstop, waterproof and breathable outer.

In a fresh, bold check, it has a heavyweight 320gsm polyfill and breathable nylon lining.

There are multi-adjustable chest buckles to suit broader and narrower chested equines, front shoulder gussets, cross-over surcingles with strengthened guides, leg straps, a large umbrella-style tailguard and a fixed neck cover with twin easy-click-in buckles.

Available from Snowhill, the RRP is £89.50.

50 | Equestrian Trade News September 2024

2

In the navy

Gallop’s latest range of stable rugs comes in a rich navy outer fabric – a classic colour that’s highly practical too.

The collection includes Gallop’s first ever 50g product for smaller equines, thus completing the Ponie branded stable rug range.

Across the range, weights run from 50g up to 300g, with sizes 3’6” to 7’.

Gallop’s stable rug colour-coded binding system continues to correspond with its outdoor rugs, enabling you and your customers to recognise rugs’ weight at a glance.

And taking matchy-matchy to the

next level, the outdoor rugs colour coordinate not only with the stable rugs, but the Ponie range teams up with the Trojan range for a stylish ‘little and large’ effect.

Standard necks on these rugs have four-point fastenings, giving the option to purchase a universal 50g neck cover and turn the rug into a combo.

Gallop has the 50g standard rugs in stock now. Ponie sizes have an RRP of £29.99 and Trojan sizes RRP £34.99..

3

Horsey hoodie

Supreme Products’ 200g Quilted Hood is easy to pop on and off.

www.equestriantradenews.com

WINTER RUGS | ETN

4

5

It has touch-tape fastenings and works well with other rugs.

It’s perfect when waiting for classes in a chilly collecting ring or at home over a Lycra hood. It protects plaits, helps lay the coat and keeps horses clean.

Sizes to fit 12.2hh to 17.2hh are available.

outer, twin buckle chest fastenings, adjustable surcingles and leg straps.

“We love the Frivolous Fox print! It has country style and a vibrant dash of colour for dull winter days,” says Hy Equestrian’s brand manager Rebecca Howsam.

Hy Equestrian is available from Battles.

4

5

Foxy fashion

Frivolous Fox is the latest limited-edition print from Hy Equestrian.

Matching socks, dog coats and beds, a grooming bag, hat bag and boot bag are also new for autumn ’24.

The rug has a 200g fill with a combined neck. It features the StormX Original’s 600 denier ripstop, waterproof

fixing, it can be positioned wherever the best drying/airing conditions are to be found.

The Rug Master Mobile is mounted on four smoothly-swivelling castors, two of which are fitted with brakes.

The three-piece steel frame, which is powder coated in a light pearl colour, slots together with no tools required.

The ten, zinc-plated swivelling tubular arms are from the proven Stubbs’ 5-Arm Rug Rack. Each has a small knob on the upper side to deter rugs from sliding off as customers make their selections.

The Rug Master Mobile comes flatpacked for easy storage and transport.

The perfect sales assistant

An eye-catching rug display encourages customer-friendly browsing and boosts sales.

The Rug Master Mobile from Stubbs England does the job perfectly.

It’s also ideal for the stable yard to store/dry up to ten rugs - more if doubled up. And because it needs no wall

Give your customers our super absorbent,

STRAW PELLET BEDDING 01668 213 467

strawmax.co.uk Bedmax ETN Trade Ads.indd 3

www.equestriantradenews.com

highly economical clean & convenient alternative to straw…

18/07/2024 12:52

Equestrian Trade News September 2024 | 51

ETN | TRAINING AIDS

1 2

Back to school

Training aids come in many forms. Here are some ideas to help your customers get the best from their horses.

1

No more nervous tension

NAF Five Star Magic is a calmer containing herbs and bio-available magnesium known to help maintain calmness, support concentration and learning.

Among magnesium’s many roles is the regulation of nervous tension.

However, Magic is more than that. It also contains a unique blend of herbs which, when fed in the right combination with magnesium, give repeatable, reliable results in reactive horses.

NAF Five Star Magic has been independently trialled, with peerreviewed, published results showing a reduction in inappropriate responses, and an improvement in the horse’s cognitive profile with no sedation.

52 | Equestrian Trade News September 2024

It’s available as liquid, powder or fast acting syringes.

2

Working the top line

The Rhinegold Training System with Roller encourages correct movement to aid stretching the top line.

Used correctly, it can help to strengthen the horse’s back and maintain or build muscle tone too.

The simple rope and pulley system can be adjusted as training progresses or during a schooling session.

A roller is included with twin straps, padded spine and stainless-steel buckles and eyelets. The lunge rein is not included.

The RRP is £54.50. Rhinegold is available exclusively from Snowhill.

3

Going for a drive (no picture) Carriage drivers will be delighted if you stock these Compact Driving Cones by Stubbs England.

They meet FEI [international horse sport] dimensions, making them ideal for competition or practice.

The hi-vis orange cones come in tough Stubbythene which doesn’t go brittle or wilt in the sun. Luckily they stack well; a full competition set numbers 40.

Each cone has a moulded hole in the top to take a penalty ball (not supplied) and which conveniently doubles as a hand-hold. In competition, the aim is to drive through the cones without dislodging the balls.

These cheerful cones are also ideal for www.equestriantradenews.com

TRAINING AIDS | ETN 5

4

practising road safety riding, or indeed many other schooling situations.

4

Quiet, please!

Equetech’s new Equine Orbs are designed to block out those disruptive noises which may distress or unsettle horses.

The performance ear plugs are made from soft memory foam which conforms to the unique shape of each horse’s ears.

The result is a snug, secure fit that won’t slip or fall out.

Equine Orbs are sold in packs of four supplied in a handy storage bag. In horse or pony sizes, the RRP is £12.50 5

All systems go

The Hy Equestrian Lunging System is designed to encourage a horse to stretch over his neck and back to assist with muscle development.

Helping to engage the hind quarters and lift weight off the forehand to improve balance are other ways in which it can be used.

Four different positions are available, to be used depending on the horse’s level of training and fitness. The system includes rope, pulleys and faux fur pad.

The lunging roller, pad and cavesson shown are not included. Hy Equestrian is available from Battles.

Give your customers the option of our

FINE PINE SHAVINGS 01668 213 467 littlemaxshavings.com Bedmax ETN Trade Ads.indd 2

www.equestriantradenews.com

finer, lighter shavings with all the Bedmax benefits...

18/07/2024 12:52

Equestrian Trade News September 2024 | 53

ETN | LEGAL DIGEST

 Jodie Seddon is an accomplished corporate and commercial lawyer, and an international equestrian athlete.

5. Engage with the negotiation process

When it’s time to say goodbye Thinking of selling all or part of your business?

Read Jodie Seddon’s advice first.

B

usiness exits can occur for a wide range of reasons - from an approach by a larger organisation wishing to gain market share, to personal requirements to step back, or not wishing to continue with the business.

Regardless of the driving factors, the process and considerations for the business owner are broadly similar, and should be given proper thought before committing to a transaction.

Six tips for a successful transaction 1. Early contact with advisors

You may have established relationships with lawyers and/or tax and accounting advisors as part of your business process, in which case any sale will likely have been discussed from time to time, and thought given to the process.

If not, before embarking on any transaction, find advisors you feel comfortable working with. A good relationship with them is vital because they will be responsible for guiding you through the process.

2. Transaction structure

The structure of your business, and the nature of the transaction will dictate how the sale is structured. Broadly, a share sale involves selling all (or a majority of) the shares in the company; whereas in an asset sale you retain the corporate entity but sell specific assets. It is a key decision, and should be considered with your advisors at an early stage.

3. Preparatory steps

It’s worth taking time to make sure your business ‘housekeeping’ is in order 54 | Equestrian Trade News September 2024

before entering into any sale process.

You should undertake an internal review to ensure that the company filings are up to date, all contracts are with the correct entity (and where renewal is soon, consider whether to accelerate this process), and all accounting records are up to date without outstanding queries.

Failing to do this will make the process longer and more expensive, since your advisors will be tasked with trying to join the dots to evaluate what assets your business holds, and in what structure.

It may also impact negatively on the value of your business: while you are in place, you may hold personal relationships meaning that you feel secure without contractual protection – yet without you, those key supplier/ customer relationships may fall away if they are not properly documented in a contract.

4. Confidentiality and communication

It is imperative that everyone involved is subject to confidentiality restrictions from the outset. This allows you to manage the process more cohesively, and to control the way any transaction is disclosed to your investors and employees.

Your advisors should assist in ensuring that communication to employees is timely and constructive: where communication is poor or partial, it can lead to anxiety, reduced morale and potential business disruption or a loss of performance.

This can be avoided by putting in place a clear communication plan, emphasising the positive aspects of the sale and potential opportunities for employees.

While the legal process can seem lengthy and obscure, it is crucial to a successful transaction that you work with your lawyers to ensure that the contract properly reflects what is agreed.

Timeframes should be respected, and all questions raised before any document is signed – the only stupid question is the one which goes unasked.

6. Transition planning

As the transaction progresses, you need a plan for a smooth transition. While this may seem more of a buyer responsibility, where any value is attributed to the ongoing performance of the business (such as an earn out clause) then it is in the seller’s best interests to ensure that the transition is easily understood and implemented effectively.

Summary

A successful exit is very achievable for any business owner, large or small, provided that appropriate steps are taken in an organised way. You, and your advisors, must take time properly to understand your commercial objectives at the outset, so that the transaction can be directed appropriately to achieve this.

About the author

Jodie Seddon is a Partner at Aria Grace Equine Law. She is a corporate and commercial lawyer, and an international equestrian athlete. She combines her extensive knowledge of the equine industry with her legal acumen to provide sound commercial advice to equestrian athletes, owners, brands, businesses and governing bodies. She was ranked in Chambers for her work in Equine Law in 2022 and 2023.

Aria Grace Law CIC is the only not-for-profit corporate / commercial law firm in the UK. It has a unique wealth-share model benefiting lawyers, clients and society: by paying its lawyers the highest share of the fees in the legal sector, it attracts brilliant lawyers who provide excellent services to its clients at great value, and all firm profits are donated to charities. Aria Grace Law CIC was recognised as Law Company of the Year at The Lawyer Awards 2023.

www.equestriantradenews.com

See us at BETA Stand 2-E3

RAPID SKIN SUPPORT

NEW

Silver Honey® Hygienic Shampoo Combines the natural power of Manuka Honey & MicroSilver BG™ Manuka Honey

MicroSilver BG™

Fast acting formula cleans and supports skin integrity and comfort.

Helps to soothe even the most sensitive skin.

Gentle ingredients moisturize and condition.

No fragrances, parabens, sulphates or alcohol.

Works with Silver Honey Spray Gel or Ointment to support minor wounds and skin irritation.

5+ UMF

NEW Silver Honey® Hygienic Shampoo ETN_May_ 210x146mm+3mm_SH Shampoo.indd 1

JOIN BETA’S NEW FACEBOOK GROUP for BETA Retail members

Here you’ll find all the most up-to-date information and an open forum to ask questions.

MicroSilver BG™s a registered trademark of Bio-Gate AG

absorbine.co.uk 22/08/2024 12:13:28

ETN | REPORT

Turning back the pages…

For more than four decades, ETN has reported on the equestrian trade.

Here’s the news, people and products that were making headlines this month five, ten, 20 and 30 years ago.

Five years ago...

Twenty years ago...

In September 2019, ETN reported:

In September 2004, ETN reported:

Ten years ago...

Thirty years ago...

In September 2014, ETN reported:

In September 1994, ETN reported:

• Equine healthcare brand Nettex appointed Trilanco as its logistics partner “to enhance service levels to the retail sector.”

• As Mark Todd retired from eventing, the multi-medal-winning rider, who was turning to training racehorses, confirmed his involvement with the Mark Todd Collection would continue.

• After two decades as a senior buyer in the retail industry, including 13 years with Countrywide, Sara Blackshaw set up her own consultancy.

• Zebra Products began distributing Italian brand Cavalleria Toscana to the UK trade.

• Supplement company Animalife said it would no longer supply products to retailers who re-sold them online, thereby breaking the company’s ‘brick-andmortar only’ policy.

• Matchmakers International launched its Spring/summer 2015 collection via a series of roadshows. Retailers were invited to four events at different venues to see new ranges from Caldene, Harry Hall, Masta and Cottage Craft. A new Harry Hall logo was revealed too.

• Scottish animal feed manufacturer Harbro expanded its retail operation with the acquisition of R H Miller Agriculture.

• Simon Middleton took time off from his day job as managing director of Zebra Products to jump a clear cross-country round on Shenanigan at the Festival of British Eventing, presented by BETA at Gatcombe Park.

56 | Equestrian Trade News September 2024

• Conservative Party leader Michael Howard called at BETA’s stand during the CLA Game Fair. The Leader of the Opposition paused to watch a saddle being made by Jeremy Rudge.

• Puffa chose an open-air concert by chart-topping band Blue to launch its Spring ’05 collection. The equestrian connection was the venue – Newmarket races.

• Weatherbeeta entertained hundreds of retailers from across the UK and Europe with a trade show and dinner dance at Heythrop Park. “This is not instead of BETA International but a way of showing our customers how things have moved on since,” said general manager Darren Mann.

• Saddlery guru and journalist Elwyn Hartley Edwards discussed the Labour government’s attitude to rural matters and warned of “the hovering spectre of a hunting bill being forced through parliament in defiance of both good sense and the democratic process.”

• Police blamed animal rights activists for a fire-bomb which gutted Oxford saddlery C H Brown & Son. Business owner Mike Norton said the timed device was planted in the pocket of a jacket on display in the shop.

• Retailers John and Lesley Mason of Penn Tack and Feed Centre in Buckinghamshire urged others to join them in boycotting Masta. They were “infuriated” to discover the rug range being offered via mail order at prices “very close to trade.”

• Irish rug-maker Horseware moved into a new £330,000 factory close to its original site in Dundalk. Production had switched to a computer-driven system, a first in rug manufacturing according to the firm’s founder Tom Macguinness. “Our main competitors are in the Far East,” he said. “They can beat us with cheap labour, so we’re responding with state-of-the-art production methods and fast delivery to stockists.”

• The Sun newspaper gave body protectors a boost when it reported that a £55 Robin-branded garment had saved Lester Piggott from serious injury in a fall at Goodwood. The legendary Flat jockey had bought the body protector from Gibson Saddlers in Newmarket. Challenger, the distributors of Robin Body Protectors, said demand had soared since the article appeared.

www.equestriantradenews.com

Visit us at

BITTING EXPERTS FOR 30 YEARS

BETA

Hall 2 Stand G17

w: www.bodensgroup.com t: 01942 882667

To Make An Appointment help@bombers.co.za

gift! Boo

k & keyring* Not for resale

21/06/2024 10:05 First term at Ravensbay COVER.indd

All Pages

How to make

your fave

The UK’s No.1 magazine for young equestrians

Esme's

polework

guide part tw

24 July – 20

ALL ABOUT

August 2024

425973

know-how

Warmbloods !

770032

competition

horseandrideruk.com

We

9

Test your

The UK’s best-selling equestrian monthly

o

ppllaaiittin ing

made easy

PONYMAG.COM

ponymag.com

pony HAPPY

supplements

0 9

FREE! SILVER HONEY WOUND SPRAY WORTH*

Summer puz zle fun! *UK ONLY

Sept 2024 £4.99 Issue 920

DJMurphy

In the saddle

Ready for

Photos: Jon Stroud

A

horse’s natural inclination is to move in a slightly downhill fashion – after all, naturally, that’s where he carries around 60% of his weight. However, with his front legs doing the brunt of the work, his hindlegs then take a backseat.

As a rider, you need your horse to be working properly through his back so that he can carry you effectively, but this can only happen when he’s working into a soft and light contact that is powered by his hindquarters. In order to generate this energy, you’ll need to strengthen your horse and encourage him to become more supple and balanced. Here are a few targeted schooling exercises to get you started.

There’s barely a schooling snag a leg-yield can’t help to fix – so there’s no surprise that those sideways steps are making an appearance here, too. They’ll supple your horse and encourage him to take more weight behind due to the engagement required to get his hindlegs crossing over, so by making this a regular part of your sessions, you’ll be reaping the rewards in no time.

Introduce leg-yield on the three-quarter line, where your horse will be most inclined to move out towards the track. Rather than allowing him to drift, ask him to step with purpose, then...

1. Apply a little pressure with your inside rein for a small degree of inside flexion, but maintain the contact with your outside rein to keep hold of his shoulder.

C

Warm-up wisely

For a horse who’s on the forehand, it can be tempting to try and get him sitting on his hindquarters from the second you set foot in the arena. However, it’s most important to prioritise getting him going forwards first, allowing him to stretch on a loose rein in walk and trot, before you try and refine his way of going too much.

40 HORSE&RIDER

TOP TIP

Switch between these three exercises during your sessions so your horse doesn’t start to anticipate the next move.

3. Square turns

H

M

E

B

K

F

A

Route 1 Route 2 Route 3 Square turn

2. Move your weight onto your inside seat bone and apply your inside leg on the girth to engage his hindleg and ask him to step him out towards the track.

3. Support your horse with your outside leg behind the girth to keep driving him forward and also prevent him from falling out or leading with his quarters.

When you’re confident with lateral steps from the three-quarter line, there’s no limit to where your leg-yield could go. You could add a few extra steps by attempting it from the centre line back towards the track, or zig-zag to and from the threequarter line, changing the bend as you go. It’s easy enough to do out on a hack, too, and has the added benefit of helping you to stride out some tension if your horse is on the keener side.

A great way to encourage your horse to shift his weight backwards is through 90° turns. This technique sounds simple but don’t mistake that for it being easy – it takes a great deal of balance to master. To do it...

1. Ride large around the arena in walk, applying a half-halt as you approach the corner.

2. Apply pressure with your inside hand to encourage your horse to flex slightly to the inside, and keep your outside hand close to his neck.

3. Squeeze with your

inside leg on the girth to encourage him to keep working up into your outside hand, and place your outside leg a fraction behind the girth.

4. Straighten up out of the corner, before repeating in the next one.

Once you’re confident asking for square turns while going large, why not take your horse on a square at either end of the arena?

You can then upgrade the difficulty by riding a 20m square in the centre of the arena – where you won’t have the support of the corners to help you.

BUYER’S GUIDE

KEY

4 #

Number of colours available

HAPPY

HORSE’S

TRAVELLING

FEEDING

BUYER’S GUIDE:

BALANCE

TIPS

secrets

digestive

supplements

for fizzy horses

ANNABELLA PIDGLEY’S

How to deal with

SHOW-DAY

NERVES

dressage

essentials

SPOOKY HORSE? EXPERT SOLUTIONS

Weight Maximum load

U

sing one is better for your back – not to mention your horse’s – and it can reduce unnecessary strain on your saddle, too, but how much thought do you put into the mounting block you use?

Choosing one that suits your riding lifestyle TOP TIP is a simple way to It’s important to position streamline your your mounting block on a routine. That’s secure, level surface and ensure why we’ve taken a it’s tall enough for the size of look at the options horse you’re getting on. available, whether you need one for the yard or lorry, or a combination of the two.

The multitasker

JSW One Step tack box with handles £59.95

A combined three-step mounting and jump block, perfect for taller horses. With shallow cups either side of each step and a rope handle for easy carrying. stubbsengland.com

15

Made from tough polyethylene, this will keep your grooming kit secure while giving you a safe spot to mount from. With flexi handles for manoeuvrability, it has a watertight 50-litre lockable capacity. jsw4jumps.co.uk

41.5cm

14

10kg

DID YOU KNOW?

100kg

Mounting from a block shouldn’t be a sign that you lack flexibility.

Repeatedly getting on from the ground puts a lot of strain on one side of your horse’s body – so you’re saving him a lot of stress.

HORSE&RIDER 41 142 HORSE&RIDER

The all-rounder

It’s small enough to be mobile, but robust enough to become a yard staple. In fact, if you buy one, you’ll probably end up sharing it between a few of your stablemates.

Why not try...

Classic Showjumps Two Step Heavy Duty £77 Hard-wearing and robust set of steps. The hand holes at the side make it easy to move and it’s fitted with abrasive anti-slip strips on each step for sure footing. classicshowjumps.com

60cm

15kg

260kg

39cm

1.5kg

Super-lightweight and folds away for easy carrying, the slim profile makes it easy to store when not in use. Doubles up as a height booster for perfect plaits, too. qhp.nl

5kg

Why not try...

Stubbs Up and Over £35

9

30.5cm

Why not try...

TOP TIP

Why not try...

QHP Step-up stool £19.95

15

The space saver

If storage space at your yard comes at a premium, you’ll want a dual-purpose piece of kit that works a little smarter. Light in weight, it’ll be easy to move and will keep your kit safe, too.

The foldaway

When you’re frequently on the go, you need something that can keep up.

Whether you’re schooling in the field, plaiting for a competition or away from home, it’ll need to be light, easy to handle and simple to stow away.

63.5cm

If it’s all about aesthetics at your yard, you won’t want anything cluttering up your backdrops. But, what if your choice of mounting block could double up as a schooling aid?

The position of your block while mounting is important. Too close and you’ll apply a lot of downward force on your saddle, possibly leading to a slip. Too far away and you’ll have to launch yourself, which will be uncomfortable for your horse.

260kg

The taskmaster

Tall, sturdy, yet surprisingly mobile, this one’s likely to tick all the boxes. Once you find one, you’ll wonder what you did before it arrived.

Why not try...

PolyJumps Three Step £110

It’s strong and durable but also lightweight and easily transportable due to the built-in wheels and handle. Each step is textured to prevent slipping.

Three step solution for mounting any horse or pony. polyjumps.com

HORSE&RIDER 143

To discuss your brand and bespoke package options contact the ad team 01428 601020 or abi@djmurphy.co.uk Product Editorial • Tried and Tested • Digital • Social • Email • Advertorial • Video • Research • Inserts • Events • Covermounts • Reader Offers

Come and see us at BETA International – Stand 2-A10

ANATOMICAL

GIRTHS

Horse&Rider readers are passionate about their horses – investing time, energy and money into making their horsey dreams happen. Get your brand in front of this dedicated and engaged group of equestrians.

90kg

Non-slip

Issue 661 August £4.75 11 July – 7 August 24

*T&Cs apply

9.5kg

Height

MOUNTING BLOCKS

Make getting on your horse easier with these handy blocks

Photo: Jon Stroud

2. Leg-yield Lightening your horse’s forehand needn’t be complicated – all you need is a series of simple exercises

Boost your

Horsey shopping

Mounting made easier

1. Transitions

A fundamental weapon that every rider should have in their arsenal is transitions.

Why? Because they'll improve your horse’s balance and encourage him engage his hindquarter-based engine as he moves between gaits, rather than pulling himself along with his front end.

Begin with walk-halt-walk transitions, engaging your core – that is, your stomach, back and seat – to help him maintain his balance and use his hindquarters rather than pulling against your hand. From here, you can slowly build up to trot-walk-trot transitions, and walk-trot-walk transitions.

lift off

£27

The UK’s best-selling equestrian monthly

DJMurphy

Issue number 661 August 2024 n First aid kit essentials n Competition turnout tips that make all the difference on show day n Horse skincare guide n Eventer Georgie Goss on combining riding and motherhood

PONY readers live and breathe everything equestrian. Create brand loyalty for your products by marketing to these horsey mad teens.

Equestrian Trade News • Over 7000 copies every issue (4,000+ digital and just under 3,000 print) • 10 issues per year • 46% of copies are read by 2-4 people • 82% of readers read the publication every month • 70% keep their copies for several months or more • 95% of readers also receive the weekly email newsletter

Promote your products to the equestrian trade ETN offers print advertising, print advertorials, inserts, email banners, takeover emails and lots more!

Make sure retailers know to stock your product.

To discuss a bespoke marketing plan for your business please contact Abi Cannon 01428 601020 or Evie Edgar 01428 601031

For editorial please contact Liz Benwell editor@equestriantradenews.com

Main sponsor SCAN ME TO VISIT

INTERNATIONAL

TRADE SHOW 22ND - 23RD SEPTEMBER 2024

PLUS Your official show preview…

INSIDE

• Exclusive floor plan and exhibitors list • Show catalogue • evoke Seminar Theatre schedule • New Show Features

YOUR FREE BETA International 2024 catalogue

TOGGI.COM

BETA INTERNATIONAL | ETN GET YOUR FREE TICKET BY SCANNING THE QR CODE HERE

WELCOME TO THE SHOW

Your essential guide to visiting BETA International 2024.

LOCATION

Hall 2, NAEC Stoneleigh, Warwickshire

POST CODE FOR SAT NAV CV8 2LG

DATES AND OPENING TIMES Sunday 22nd September 9.30am – 5.30pm Monday 23rd September 9.30am – 5.00pm

www.equestriantradenews.com

GETTING THERE

NAEC Stoneleigh is easily accessible by road, rail or air. Taxis are readily available on site.

CAR PARKING

Free parking is available to all exhibitors and visitors during show opening hours. Please follow the signs when you arrive. The NAEC Stoneleigh traffic team will also be available to direct you.

Equestrian Trade News September 2024 | 61

ETN | BETA INTERNATIONAL

HOTELS

There are plenty of hotels, across a range of budgets, in close proximity to Stoneleigh. There are also many camping and caravan sites locally – plus some great restaurants offering takeaway and delivery services.

ADMISSION/REGISTRATION

EATING, DRINKING, NETWORKING

Registration is free to eligible visitors from the equestrian, pet and country sectors. You can preregister for your ticket through beta-int.com or by scanning the QR code shown adjacent.

CASH MACHINES

There are no cash machines on site, but several local garages have them.

Wi-Fi

There’s free Wi-Fi within the exhibition halls. Visitors should log on to NAEC_ Public and enter their email address.

Inside the show, the LeMieux Coffee Shop is a great place to meet friends for a drink and catch up, and Strollers Restaurant is just outside the show at the entrance to the halls.

Don’t miss out on redeeming your voucher received at registration for a free breakfast roll or a healthier option at the LeMieux Coffee Shop in Hall 2.

Vouchers are available until 10:30 and must be redeemed before 11:00am.

TOILETS

There are plenty of loos within the hall and outside.

ANY QUESTIONS?

BETA International’s friendly organising team is always ready to help with any queries, no matter how small. Find the contact details at www.beta-int.com

THE ORGANISERS

BETA International is organised by Equestrian Management Consultants (EMC), the commercial arm of the British Equestrian Trade Association (BETA) Group. EMC also publishes ETN. 62 | Equestrian Trade News September 2024

www.equestriantradenews.com

THE low calorie combination Natural Meadow Cobs & Lo-Cal Balancer Increase chew time with soaked low calorie meadow grasses.

Add Lo-Cal Balancer for quality protein, vitamins and minerals - for overall health and hoof support.

LOW CALORIE DELICIOUS GRASS FIBRE

TO SOAK

ESSENTIAL NUTRIENTS WITHOUT

CALORIES

Baileys Horse Feeds Tel: 01371 850 247 (option 1) sales@baileyshorsefeeds.co.uk

ETN | BETA INTERNATIONAL

BETA

INTERNATIONAL 2024 WHAT’S ON

Our NEW Feed Hub has its own seminar schedule with many talks having CPD points available - scan here for the timetable

EVOKE SEMINAR THEATRE PROGRAMME

SUNDAY 22ND SEPTEMBER 10.45 - 11.10 Industry Insights Claire Williams

11.15 - 11.45 Developments in safety and concussion evoke® Safety Panel 11.50 - 12.20 Saddlery Fitting: The Craft & The Trade The Society of Master Saddlers 12.25 - 12.45 The Neue Schule Academy Heather Hyde - Neue Schule, Director & Company Founder 12.50 - 13.20 Is you business cyber safe?

Michelle Ohren, Detective Inspector, Cyber Resilience Centre W. Midlands 13.25 - 13.55 Using Video in Marketing Harry Sykes, Videographer 14.00 - 14.30 How to work with influencers & sponsors Rhea Freeman - Rhea Freeman PR 14.35 - 14:55 Saddlery Training Today Equine Fitters council & Patrick Burns 15.00 - 15.30 Anthelmintic resistance - the danger within CPD POINTS Claire Shand, Westgate Labs 15.35 - 15.55 Medical Detection Dogs - meet the dogs that save lives Medical detection dogs 64 | Equestrian Trade News September 2024

16.00 - 16.45 Talking Business Hosted by Sarfraz Mian BEM, CEO Neue Schule Ltd 16.50 - 17.30 Society of Master Saddlers Prize Giving BETA International Best Stand Awards BETA International New Product Awards sponsored by ETN

MONDAY 23RD SEPTEMBER

12.00 - 12.30 Developments in safety and concussion Evoke Safety Panel 12.35 - 12.55 Supporting Retail Heather Hyde - Neue Schule, Director & Company Founder 13.00 - 13.20 The Olympics - then and now Jane Holderness Roddam

10.00 - 10.25 Saddlery Fitting: The Craft & The Trade The Society of Master Saddlers

13.30 - 13.55 How to work with influencers & sponsors Rhea Freeman - Rhea Freeman PR

10.30 - 10:55 Medical Detection Dogs - meet the dogs that save lives Medical Detection Dogs

14.00 - 14.40 Talking Business Hosted by Sarfraz Mian BEM, CEO Neue Schule Ltd

11.00 - 11.55 Changes to the VM Regs and evidence based prescribing CPD POINTS Hillary Cowley BVSc MRCVS, Deputy CEO AMTRA

14.45 - 15.15 Is your business cyber safe?

Michelle Ohren, D.I., Cyber Resilience Centre for the W. Midlands Subject to change

The early bird gets a free breakfast!

BETA International is giving those who get to the show before 10.30am a voucher for a free breakfast roll or a healthier option at the LeMieux Coffee Shop to get them set up for a busy day! To qualify, arrive at the show before 10.30am and enjoy!

(Please note this offer must be redeemed before 11am)

www.equestriantradenews.com

ETN | BETA INTERNATIONAL

BETA

INTERNATIONAL PREVIEW Let’s talk…

Talking Business After last year’s successful launch of the Talking Business Panel, BETA International is delighted to be welcoming this feature back to the evoke® Seminar Stage on both days.

Chaired by CEO of Neue Schule, Sarfraz Mian, the esteemed panel will be talking about matters that are impacting, concerning and providing opportunities for the equestrian trade now and in the future. Expect business, politics, social license and a whole mixture of topics – nothing is off the table and there will also be the opportunity for the audience to ask questions too.

Panellists:

Sunday (16.00-16.45)

• Ben Tuff of equestrian retailer and current Zebra Products Retailer of the Year (for both online and in store categories) Redpost Equestrian • Olivia Turner of Olivia Turner Bit and Bridle Fitting • Marcus Cridland of Shires Equestrian • Sarah Giddings of The Stable Retail Consultancy • Nikki Newcombe of Bliss of London, current Citation Trade Supplier of the Year

Monday (14.00-14.40) • • • • •

Elliot Galbraith of Ayr Equestrian Dean Cox of Red Gorilla James Hitchen of Ideal Saddles Kathryn Jaquet of RB Equestrian Michael Darley of Darley Equestrian and Chairman of BETA

You won’t want to miss this!

66 | Equestrian Trade News September 2024

Do you stock feed and supplements? Are you interested in hearing the latest on feeding and nutrition from some of the best in the country?

You won’t want to miss the NEW Feed Hub! New for 2024, the Feed Hub will be the place to go for all retailers stocking feed and supplements.

In addition to having brand representation from the leading names in the feed industry, there will also be a dedicated Feed Hub Theatre that will deliver an informative seminar schedule via ‘silent disco’ style headphones. So far, Baileys, British Horse Feeds, Dengie, Equine X, Horsehage, Keyflow, NAF, Simple System and Saracen have confirmed their spaces in the innovative hub, with many brands also speaking and providing CPD points on a number of the talks, such as Dr Katie Williams’ (MSc (Dist) R Nutr, Technical & Product Development Manager at Dengie) talk on the Latest Research on Equine Gastric Disease covering Equine Squamous Gastric Disease, Equine Glandular Gastric Disease, BETA EGUS Approval Scheme and dispelling feeding misinformation.

In addition to the brands with literature in the Feed Hub, you’ll also find feed and supplement companies in the main show space including Baillie Haylage, BurlyBed, Equine Products UK, Horse First, Maxima Equestrian, Omega Alpha, Premier Performance, Rockies, Silvermoor, Western Haylage and more.

www.equestriantradenews.com

BETA INTERNATIONAL | ETN

BETA International is delighted to be supporting Medical Detection Dogs as its Charity of the Year for 2024.

Medical Detection Dogs started in 2008, utilising a dog’s incredible sense of smell to help support humans, whether this is in detecting cancer, neurological diseases, specific bacteria, and even malaria; or supporting people with complex medical conditions such as Type 1 diabetes, PoTS, Addison’s Disease and more. Working with the Bio Detection Dogs in this way is hoped to improve the speed of diagnosis for diseases, and Medical Alert Assistance Dogs continue to support people all over the country with life threatening conditions, helping to them lead more normal lives, saving lives, and also preventing many hospitalisations. The work done by the charity is groundbreaking and innovative. Not only will Medical Detection Dogs be having a stand at BETA International, the charity will be giving a talk in the evoke Seminar Theatre each day:

Photos: MDD/Megan Williams

Charity of the Year - Medical Detection Dogs Sunday – 15.35-15.55 – Medical Detection Dogs – Meet the dogs that save lives with Isobel Glover-Evans (Community Co-ordinator for the Midlands).

Discover how these incredible dogs are trained to save lives with a brief overview of the charity’s work. Stay for a dynamic Q&A with instructor Georgie Lloyd and one of the dogs in training.

Monday – 10.30-10.55 - Medical Detection Dogs – Meet the dogs that save lives with Dr Claire Guest (Co-Founder, CEO and Chief Scientific Officer)

Learn about Claire’s journey and the groundbreaking work of the charity in training dogs to save lives. This talk will feature one of their remarkable dogs on stage, offering a first-hand look at the life-changing impact these animals have in the field of medical detection.

To find out more about Medical Detection Dogs, see www.medicaldetectiondogs.org.uk and come and see them on stage and on the stand at BETA International.

Seeking surefire sales? You need to visit the Best Seller Spotlight BETA International’s new Best Seller Spotlight has been created to help support retailers when it comes to increasing their turnover by stocking product ‘must haves’ that exhibitors know sell well.

This new feature was created as a direct result of feedback from retailers who had previously attended the show. Visitors said they loved the Horse & Rider New Product Showcase as it showed them what was new or coming soon, but when looking at new suppliers, it could be hard to work out

www.equestriantradenews.com

what to stock – those staples that sell easily day in, day out. That’s when the Best Seller Spotlight was born.

“We understand how daunting it can be, especially to new and growing retailers, to know what to stock,” said Claire Williams of BETA International.

“There are so many brands available and it can be overwhelming, so when retailers suggested this idea, we did the research to see what the committee and exhibitors thought. And here we are!”

Each product on the Spotlight will have key information displayed with it,

with the aim of retailers then going to visit the exhibitor, armed with the knowledge and inspiration gained from the new feature.

“We see the Best Seller Spotlight as a valuable tool for both exhibitors and retailers,” said Claire. “It gives retailers more confidence in the product and in approaching the exhibitor, and provides the exhibitor with a platform to celebrate key products even if they’ve been part of their range for a number of years.”

The Best Seller Spotlight will be located at 2-H2, on the right hand side as you enter the hall.

Equestrian Trade News September 2024 | 67

ETN | BETA INTERNATIONAL

Behind the brand Sarfraz Mian, CEO of Neue Schule, shares his thoughts on the importance for research and development, tackling misinformation, and why support for the industry matters to the company.

Neue Schule, BETA International’s title sponsor, is getting ready for another successful show. Although the company has a global reputation for excellence, we wanted to go a bit deeper, so caught up with Sarfraz Mian, Neue Schule’s CEO, to find out more about how the company supports its stockists, why research and development matters, and why you need to make the Neue Schule stand a must-visit at BETA International 2024.

Neue Schule is known Misinformation is an issue in as being a champion the equestrian industry and for the trade, can you beyond- do you find your tell us how you support commitment to the research and development (R&D) side your stockists? helps to address this?

We have been operating for many years and in that time, we have developed a lot of resources that are designed to provide expertise to people stocking our products. The challenge is, there is a lot of mystery associated with bits, a lot of misinformation, and it’s quite a complex area for staff to get their heads around, and we recognise that. It’s our responsibility to make sure that people are confident when they’re talking about our products, so we’ve developed a number of tools and resources that provide assistance to shop managers and also those on the shop floor who are giving advice to customers.

68 | Equestrian Trade News September 2024

This started many years ago with us looking at the materials used in bits, and we spent a huge amount of time trying to identify the most suitable material for the mouthpiece for the horse. From that point it expanded, and we looked at the ergonomics, and that got us thinking about how bits actually work, and that started many years of research to get to the bottom of the dynamics of it all. That research led to several papers and several patents and that process has informed our designs since that point.

www.equestriantradenews.com

BETA INTERNATIONAL | ETN

We pride ourselves on being able to deliver training that brings people from diverse areas up to speed, so they can speak with confidence and deliver kind, wholesome solutions to their clients.

Thinking of BETA International, why should people make sure they come and see Neue Schule at the show?

Although our product range is mature and well known, we do not stop innovating and we have some really interesting new products that will be revealed at the show- I’m not telling you what they are now, you’ll have to come and see!

We have some very loyal, longstanding customers that come to see us at the show, but we know that there are some generational changes taking place, new people are coming through, and people are recognising that, when trying to provide a solution to an equine issue, that several things need to be considered. This means that we also work with physiotherapists, saddle fitters, and farriers; we speak to people who want to expand their offering and deliver a comprehensive solution. We pride ourselves on being able to deliver training that brings people from diverse areas up to speed, so they can speak with confidence and deliver kind, wholesome solutions to their clients.

Find out more about Neue Schule at www.nsbits.com, and make sure you go and see the team at BETA International

www.equestriantradenews.com

Does research and development (R&D) help sales?

It gives us a huge amount of confidence in the direction that we have gone. We can stand behind our products, very confidently, and say that our designs are scientifically proven to be valuable and deliver the performance and comfort we are looking for. As we are all wrestling with the challenge of social license to operate across equestrian sport, having good data and good R&D activity that backs up the designs of products and demonstrates that they are kind and deliver performance in a fashion that takes into consideration horse welfare is vitally important.

The displays on the stand at BETA International are so interesting with the internal anatomy of the horse’s head depicted, and how this corresponds with bridles and bits. Why is this such an important part of the Neue Schule stand?

We can’t demonstrate all the R&D that we have undertaken on the stand, but showcasing the horse and the internal structures highlights the need to develop kind products.

There really are a lot of pressure points around the horse’s head and we need to be developing and using products that are mindful of those pressure points when creating and delivering a solution.

Equestrian Trade News September 2024 | 69

ETN | BETA INTERNATIONAL

The evoke® evolution

evoke® burst onto the equestrian scene just a few short months ago, but since this time has made a significant impact on the safety market, providing innovative options created to keep riders safer.

What makes evoke different?

Inspiration

The idea came to founder, David Mitson, when he had a fall from his own horse. He was hacking, his horse spooked and he fell. He was wearing a hat, but still suffered a concussion, which was worse than any sustained during his time playing elite rugby.

This set an idea in motion, and some £3 million pounds in investment later, evoke was born.

70 | Equestrian Trade News September 2024

The business was formed with quality at the heart, and the team is built from leaders in the space, including Technical Director Helen Riley. Dedicated to safety, Helen sits on the European Standards Committee and will also be speaking on the evoke Seminar Theatre stage twice during BETA International, to talk about safety.

Additionally, evoke has its own British Standards Institute (BSI) certification, tests products in Great Britian, and the hats adhere to PAS 015: 2011, VG1, ASTM F1163-23, and EN 1384:2023 (pending), and carry the British Kitemark to PAS 015 and CE/UKCA certification. Leading the way, evoke is working ahead on the future of safety, and integrates additional standards as well as MIPS technologies in some styles.

“We took a very different approach

with our products,” said David Mitson, CEO of evoke. “Our own certification and kitemark took a lot of time and investment, but for us it was essential.

When you want to lead the way, and a new era of equestrian safety, it’s important to do the right thing.”

Helmet Replacement Scheme

Another innovation from evoke is the Helmet Replacement Scheme. Further cementing the company’s dedication to rider safety, evoke identified the issue that riders are less willing to replace a hat damaged in a fall if they’ve only owned it for a short amount of time. As such, the Helmet Replacement Scheme reduces this financial burden should the fall be sustained within six months.

This is an industry first and is also a very useful sales tool for retailers. www.equestriantradenews.com

BETA INTERNATIONAL | ETN The collection

The range of helmets continues to expand in line with customer demand, to cover a variety of disciplines alongside trends and styles. Callisto® is the name of the peaked helmet, available in classic and wide peak, in a huge range of finishes including matt and gloss with crystals, metallic, and self coloured inserts to cater for all tastes. The skull cap collection, Orion®, also comes in a range of matt, gloss, and carbon finishes, with the vent details available in several colours.

With another three peaked helmets in development and two further jockey skulls, the evoke collection will be the largest collection of any safety brand worldwide by 2025.

Rider endorsement

evoke has already received the seal of approval from many of the sports leading riders, with a bespoke Callisto evident on the podium at the Paris Olympics. Chris Burton, Kristina HallJackson, Emile Faurie, Tom Goode, Hannah Biggs, Myrtle Hallion, Claire Deuten, Jake Ward, Jay Buxton, Evie Evans, Cerys McCauley, Alena Hughes, Abi Walters, Grace Taylor, Aaron Millar, Flora Harris and Lucinda Mesquita have all joined “Team evoke”

Becoming approved

As any safety brand knows, the product is only part of the story, and that is why evoke invites applications from retailers wishing to become approved retailers and fitters. “Correct fitting is essential, that’s why we’ve created a system that allows small adjustments through the liners to ensure the perfect fit,” said David. “As such, we invest time and

resources in our retailers to ensure they share our ethos and have the training to provide their customers with the best service and, of course, the best fit.”

To find out more about evoke, to see the collection, speak to the team, and find out how to become an Approved Retailer and Fitter, go and visit the team at BETA International and see. www.evoke-group.com

The science to supplements Multi award winning supplements company, Science Supplements, has a huge range of products available for horses and dogs. One of the key themes across the range is the ‘science’ isn’t just in the name, it’s in everything the company does.

The brand’s ethos focuses on producing products that are effective, and this is proven through laboratory, clinical and field trials. So dedicated is Science Supplements to this that there are currently over 18 research papers on products bearing its name, and the team developing the products includes veterinary surgeons and PhD holders too.

Guarantee Stock and fitting

Hats are available in three shell sizes with the final fit within each size adjusted through changeable, washable liners.

These are available in a range of sizes to get the perfect fit, and allow customers to buy more than one so they can keep their hats clean and hygienic www.equestriantradenews.com

Science Supplements operates in a transparent way, allowing customers to understand exactly what they’re feeding, and declares all active ingredients as well as being more than happy to compare products against

those of competitors. So confident is the company, that it guarantees the highest level of active ingredients compared to any other brand.

Shelf appeal

For retailers, the Science Supplements range is visually appealing with key information about ingredients, feeding amounts and how long the product will last clearly displayed. With tubs, syringes, pouches and oils available, the range accommodates people’s personal feeding preferences.

Cross selling to canine customers

In addition to equines, Science Supplements also provides supplements for dogs across joints, digestion, calming, coat, and old age categories. With many equestrians also owning dogs, this is a great opportunity.

For more information about Science Supplements, the products and the research, see www.sciencesupplements.co.uk

Equestrian Trade News September 2024 | 71

ETN | BETA INTERNATIONAL

In the spotlight BETA International is incredibly grateful to its sponsors for their continuing support of the show. Find out more about why they back BETA International and the value the show can bring to those visiting.

Stand 2-D2 2-D4

Neue Schule

“We are delighted and very proud to be returning as the Main Sponsor for BETA International. This will be our 11th year and is a demonstration of our commitment to what we feel is one of the best and most important Equestrian Trade Fairs in the world.

“BETA International presents an exceptional opportunity to showcase our product range to the key buyers from the UK, Europe and many other territories.

“There is great value in meeting face to face with customers and showcasing our products, importantly we also learn about our customers’ business dynamics, which enables us to pivot our offering to be fully supportive.

2024 has seen some positive developments taking place and cultivating business relationships will ensure that the Equestrian Trade can capitalise on opportunities for the final quarter of this year and ensure a positive start to 2025.

Certainly we at Neue Schule are excited to be introducing some new interesting product lines. Come to the Trade Fair to find out more!”

Sarfraz Mian, BEM. Neue Schule CEO

Stand 2-G11

Stand 2-A10

Horse&Rider

“Working closely with companies across the sector, at Horse&Rider we know how much work goes into innovation and design, and we’re so excited to partner again with BETA to support the new product showcase. We’re in a unique position to be able to share the best-in-class products exhibited at the show this September to our audience of dedicated horse owners, and I look forward to seeing what the class of 2024 comprises.”

Sarah Burgess, Horse&Rider magazine’s Assistant Editor

Stand 2-E10

evoke

“Having launched the evoke collection of riding hats this year, we are delighted to be sponsors at BETA International and supporting the British equestrian industry as a whole.

“It’s vital that we as an industry, have a strong and vibrant UK market and we look forward to meeting many existing and new customers and showcasing our collection and latest models.”

David Mitson, evoke CEO

LeMieux

“BETA International provides a valuable platform for innovation, collaboration, and knowledge sharing within the equestrian community. We are proud to be a part of it and remain dedicated to the growth and development of the industry as a whole.”

Dan Mahoney, Managing Director, LeMieux

72 | Equestrian Trade News September 2024

Stand 2-A10

Equestrian Trade News

“Equestrian products are at the heart of most of our readers’ businesses, so ETN is proud to sponsor these awards.”

Elizabeth Benwell, Equestrian Trade News’ Editor

www.equestriantradenews.com

BETA TRADE FAIR NEEDS Don’t get FOMO get to BETA 22nd and 23rd September, 2024 Stoneleigh Showground.

Since 1979 BETA Trade Fair has been the place for UK equine to meet and do business.

Red Gorilla® loves it, we can’t wait to see you there!

Scan the QR code to register. It’s FREE.

call us on

01455 848184 email us on

sales@redgorilla.red

ETN | BETA INTERNATIONAL

SMS showcases leather craft at

BETA International

Meet the SMS team to find out more about saddlery and tack, try out your leathercraft skills and maybe even discuss a future career in the industry

I

f you are considering a career change or just want to find out more about what The Society of Master Saddlers does, drop by over the two days of BETA International and have a chat with the team who are there to offer you help and advice on pursuing a career as a saddler, saddle fitter or bridle fitter.

BETA International is always an important event for The Society. A perfect platform to showcase the talents of its’ members, as well as highlighting all the valuable work that The Society do to help ensure the welfare of the horse through educating horse owners on the importance of correctly fitting tack.

There will be lots going on at the SMS stand over the two days. New for 2024 are ‘have a go’ sessions, An Introduction to Leather Craft Skills.

This is a fabulous opportunity, open to anyone who wants to try their hand at learning some basic leather craft skills, and who knows where it could lead. There’s no need to pre-book, just come along to the SMS stand on the Monday and you will have the opportunity, under the expert guidance of one of our trainers, to have a go at one or more of the following.

• Assembling a pre-cut key ring • Carve a design onto a bookmark or piece of precut leather • Learn to double hand stitch On Sunday, come and watch four talented SMS apprentices and trainees at work making a lined and raised browband. Discover more about the craftmanship and skill that goes into making items from leather. Chat to them to find out more about the training on offer.

There’s also the opportunity to learn more about the Society as a panel of SMS members take to the stage each day in the BETA Seminar Theatre.

A different topic will be discussed each day on the theme of Saddlery and fitting.

Last but not least, the SMS is again running its pre-made competition. Members have been tasked with making any type of leather bag for this annual competition. To decide who takes home the prizes, visitors can cast their votes over the two days and there will also be judging by SMS Master Saddlers.

The prize giving will take place on Monday. Prize winning entries will go forward for display at the National Saddlery Competition in February 2025.

For further information contact The Society of Master Saddlers on 01449 711642 or visit www.mastersaddlers.co.uk

74 | Equestrian Trade News September 2024

www.equestriantradenews.com

Photo: Shutterstock.com

Coming soon in NOVEMBER 2024 Treats and licks gallery

Therapy products gallery

Waterproof and weatherproof clothing gallery

Support for retailers feature

Fibre forage and hay alternatives feature

To get involved with the features, contact: Abi Cannon on tel 01428 601028 Evie Edgar on tel 01428 601031 email etn@djmurphy.co.uk

AMTRA accredited CPD feature and quiz

To submit editorial for the galleries, send approximately 200 words plus a j-peg image attached to an email (not a link) by 5 October to editor@equestriantradenews.com

for you, fo – rt rs h be

o rs eh e

Our m em

Supporting Horse Welfare Saddle and Bridle Fitting Courses

The Society of Master Saddlers run Saddle and Bridle Fitting Courses which include advice and support on high levels of horse welfare. Contact the office for dates and an application form.

www.mastersaddlers.co.uk

(01449) 711642

ETN | BETA INTERNATIONAL

Showcasing innovation

New and innovative products are the lifeblood of equestrian retailing - which is why BETA International celebrates them with an exclusive showcase and highly-prized awards.

B

ETA International is delighted to be sharing innovation and exciting new products at this year’s show. Not only can you get to see fresh ideas, but the best new products will also be celebrated through the awards ceremony on Sunday at the show.

Horse&Rider magazine New Product Showcase

It can be hard to keep up with new product launches, and not only does the Horse&Rider magazine New Product Showcase provide a perfect platform to share the innovations since the last show, visitors can also see brand new products that haven’t been seen before!

All displayed in one of BETA International’s feature areas, visitors can see the products up close, before visiting the relevant stands to find out more.

Exhibitors at the show can enter one product into the showcase for free with additional entries available to purchase.

All products available in the Showcase can be viewed for the whole show.

Awards for excellence with Equestrian Trade News

Equestrian Trade News (ETN) continues to sponsor the awards for the best new products and stands at BETA International. Each entry into the 76 | Equestrian Trade News September 2024

 Winners of the 2023 ETN New Product Awards

Showcase is judged by an esteemed panel and those products that the judges believe are the most deserving are celebrated through a Best New Product Award. There are eight categories. These are: • Clothing & Footwear • Feed, Supplements & Forage • Horsewear, Horse Care & Equipment • Saddlery & Tack • Bedding & Yard Equipment • Safety • General & Gift • Sustainability

Best Stand

The effort and energy companies put into their stands and displays doesn’t go unnoticed- in fact, there are awards available for best small and best large stand. This year, the stands will be judged by Laurence White from NAEC and a representative from Medical Detection Dogs, BETA International’s chosen charity for 2024.

 Best New Product Award for Horsewear, Horse Care & Equipment, presented by Elizabeth Benwell (editor of ETN) to Anna Muir (Equidaw of London)

Prize Givings

Everyone is invited to the BETA International Seminar Theatre at 16.50 on Sunday, the first day of the show, to applaud the winners of the New Product Awards, Best Stand Awards and Society of Master Saddlers (SMS) Saddlery Competition awards.

 Katherine Tuckley from 2023’s Best Large Stand winner Red Gorilla receives the award from judges Laurence White and Wendy Suddes from Here4Horses.

www.equestriantradenews.com

ETN | BETA INTERNATIONAL

New Automotive partner for BETA International The new generation 4x4 that’s not only built for top performance in all conditions but also offers real driving pleasure.

I

n 2017, INEOS Chairman, Sir Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4x4 engineered for modern day compliance, comfort and reliability. INEOS Automotive was formed to bring the vision to reality.

Replacing the existing two-seat Utility Wagon in the model line-up, Grenadier Commercial is a customised version of the class-leading 4X4 that qualifies owners to reclaim the VAT. Customers in the UK have been asking for this addition since the Grenadier’s 2022 launch, so INEOS is pleased to make Grenadier Commercial available and to confirm it’s Built For Business.

A practical build that will last

The versatility of the Grenadier platform allows for a commercial vehicle without any compromise to the driving dynamics or off-road capabilities. Most notable in this variant’s spec are the full-length flat floor, designed to comfortably carry a Euro pallet, your equipment and feeds, or four muddy Labradors.

The Grenadier’s outstanding towing capabilities remain unchanged.

Whatever you need to move, the Grenadier lets you load it, tow it, drag it, recover it, or strap it to the roof. It boasts 3.5 tonnes’ towing capacity and 5.5 tonnes’ winching power for recovering yourself or others.

Per INEOS’s exacting requirements, high-quality materials are standard in the Grenadier. Top components from renowned automotive partners, a rigorous, global testing programme and exceptional corrosion protection are all part of the package. This is backed up with a class-leading warranty.

The Grenadier is built to last.

Engineered to keep you going year after year after year.

Filling the gap

“We are delighted to be partnering with INEOS for both BETA and the BETA International Trade Fair,” says BETA Executive Director Claire Williams. “We look forward to working with INEOS to develop both member benefits and off-road experiences in the future. The new Grenadier Commercial fills a gap in the market for members of the trade seeking a real workhorse vehicle on and off the road.”

Visit the INEOS Grenadier stand 2-D10 to find out more about the new Grenadier Commercial. Off road tests will be available on site during BETA International.

Please visit the stand to book.

78 | Equestrian Trade News September 2024

www.equestriantradenews.com

GOOD HORSES GET...

Seriously Fun!

www.studmuffins.co.uk

BETA

COURSES Rider safety equipment, Lorinery, Feed, Social media and more...

Register your interest at info@beta-uk.org for upcoming dates

ETN | BETA INTERNATIONAL

EXHIBITOR LIST CORRECT AT TIME OF GOING TO PRESS

STAND NAME

STAND LOCATION

A S International Aafia Exim Abbey England Limited Absorbine Artero UK Ltd Arthur Boyd Equine Baillie Haylage Barrier Animal Health Bedmax Shavings Biteback Products Ltd Bliss of London Ltd Bodens Botanica Breyer UK British Equestrian Trade Association Burlybed Carpex Wool Thread LLP Catago Equestrian Cavaletti Collection Citrus-Lime Ltd Cliverton Insurance Brokers Concord Straw Pellets Crafty Ponies DeniroBootCo Dever Saddlery Ltd Different Dialogue D J Murphy (Publishers) Ltd Duccio/Lloydbp4 easibed Equestrian Sports Equipment Equestrian Trade News (ETN) Equidaw of London Equidry Ltd Equilibrium Products Equi-Light Equine Careers Equine Fitters Directory Equine Products Ireland Equine Products UK Ltd Equisupplies, Purely Horse Bedding Equinetree / Vassalli AG Ergon Equine Ltd Ethos evoke Gallop Equestrian Gatehouse Grade Leather Ltd Hashi Corporation Helite UK HKM Sports Equipment (UK) Limited Honest Riders Horse & Hound Horse First Horse Tech International Hunter-Outdoor Huzaifa International Ideal & WRS Saddle Company Ltd INEOS Automotive Ltd

80 | Equestrian Trade News September 2024

2-B13 2-H9 2-E20 2-E3 2-C5 2-C26 2-A1 2-A16 2-B1 2-C9 2-D20 2-H23 2-B21 2-G6 2-G4 2-E1 2-C24 2-B17 2-D20 2-D8 2-G2 2-C8 2-A28 2-F16 2-F18 2-A22 2-A10 2-A20 2-A18 2-F20 2-A10 2-G13 2-A17 2-F7 2-B25 2-C12 2-F22 2-E19 2-A11 2-C13 2-D21 2-F19 2-G16 2-E10 2-E4 2-B18 2-D30 2-C18 2-C20 2-F4 2-F30 2-H1 2-J4 2-A13 2-F3 2-H10 2-E21 2-D10

STAND NAME

STAND LOCATION

Jamiq International 2-H21 JMD International 2-H19 Kanglite Holland BV/Fuii Tiancheng 2-H7 Khalique Sons International 2-A8 Larex International 2-C27 LeMieux 2-G11 Max Breeches 2-C30 Maxima Equestrian 2-D22 Medical Detection Dogs 2-D6 Mehtab Products 2-D32 Midwest Equestrian Ltd 2-C25 Mirza Shaharyar Baig Groups 2-J1 MLW Manufacturing 2-F1 Neue Schule 2-D2 and 2-D4 Nikwax 2-G15 Ningbo Yuyang Clothing Co Ltd 2-B19 Omega Alpha 2-G5 Optimum Time 2-B30 PC Racewear 2-C10 Platinum Agencies Ltd 2-A2 POS Ltd 2-G1 Premier Performance 2-E2A Pulse Magnetics 2-A30 Red Gorilla 2-E16 Reincoat Ltd 2-G7 Rockies 2-G22 Rouncey Ltd 2-B31 Rnz Equepet Uk Ltd 2-B32 RUAB WEARS 2-H20 Saddle Exchange 2-E2 Saddlery Brands International 2-C4 Saledock 2-F17 SB Exports (Brand Criterion) 2-C21 Science Supplements 2-E10 Sergio Grasso Industries Srl 2-B15 Shahzad & Brothers 2-J2 SHH Industries 2-F24 Shires Equestrian 2-B4 Silvermoor Ltd 2-D3 Snowflake Animal Bedding 2-F25 Strawmax 2-B1 Stübben Riding Equipment 2-D16 STUBBS England 2-C14 Suzhou Simeiya Textile Technology Ltd 2-D5 The Bombers International Trust 2-G17 The Saddlery Training Centre 2-D33 The Society of Master Saddlers (UK) Ltd 2-E30 The Stables Retail Consultancy 2-G20 To Be Safe International 2-H17 Umama Tanners 2-B14 Uphill Equine Products Ltd 2-A15 Visiwhip 2-A31 Walsall Leather Skills Centre 2-F31 Western Haylage 2-J3 Wishing Well Services Limited 2-G24 Woof Wear Ltd 2-C15 Xiamen Silk Woven Flag Textile Company Limited 2-G18 ZIBO HONOR WING TRADING CO., LTD. 2-H18

www.equestriantradenews.com

2-J11

2-J4

2

2-H2

2-J2

2-J1

Seminar Theatre 2-G26

2-G24

2-G22

2-G20

2-G18

2-G17

2-H23

2-G13

2-F1

F

2-F4

2-F31

2-F25

2-F19

2-F17

2-F30 2-E31

F

E

E

2-E3

2-E30

Saddlery Competition

2-E25

2-F22

2-E21

2-F20 2-E19

2-F18

2-F16

Coffee Shop and Seating Area

2-G16

22-H12

2-H8

2-F10

2-H7 2-G11

2-G4

2-F3

2-G6 2-F7

G

2-G1

2-G7

2-G5

2-G2

2-G15

H

2-H1

2-H22 2-H21

2-H18

2-H16 2-H17

2-H14 2-H15

2-H13 2-H11

2-H9 2-H10

Best Seller Spotlight

2-H20

2-H25

2-J3

FLOORPLAN

2-F24

2-E1

2-D33 2-D32

Saddlery Competition

2-E24

2-E20

2-E16

2-E10

2-E4

2-E2A 2-E2

2-D30

D

D

2-D24

2-D21

2-D20

2-D16

2-D10

2-D8

2-D4

2-D3

2-C31

2-D22

2-D6

2-C30

2-C27

2-C25

2-C21

2-B19

2-C20

2-B27

2-C24

New Product Showcase

2-B31 2-B30 2-A31 2-A30

B

2-A17

2-B18

2-B20

2-B14

Feed Hub

2-B13

2-B4

A

A

2-A28

2-A1

2-A22

2-A20

2-A18

2-A16

2-A13

2-A11

2-A10

2-A8

2-A2

CORRECT AT TIME OF GOING TO PRESS

2-B32

2-B25

2-C22 2-B21

2-B17

2-C18

2-C12

B

Main Sponsor

2-C9

2-C6

2-C5

2-C19

2-C14

2-C13

2-C10

2-C8

2-C4

2-B1

2-B15

C

C

2-D2

2-C15

2-D5

Main Sponsor

Visitor Entrance

2-C26

2-A15

ETN | BETA INTERNATIONAL A S International

2-B13

11/29, Sutarganj Gwaltoli, 208001, India Contact: Asif Samad Tel: +91 983 8589530 Email: ammar@asintl.co.in Web: www.asintl.co.in A. S. International is the house of quality leather saddlery, harnesses and all equestrian equipments. We wish to introduce ourselves as a reliable manufacturer and exporter of leather equestrian equipments.

Aafia Exim

2-H9

265/269-2E, Gajju Purwa, Kanpur-10, India Contact: Shahid Anwar Tel: +91 9336915639 Email: purchase.aafia@gmail.com Web: www.aafia.in AAFIA EXIM is 20 Years old family-run business, showcasing Nylon & Leather Headcollars and also Leather Dog Collars.

Arthur Boyd Equine

Lime Tree Cottage, Over Dinsdale, DL2 1PW, United Kingdom Contact: Ben Griffiths Tel: 07789 558300 Email: arthurboydequine@outlook.com Web: www.arthurboydequine.com Vita-Feet Hoofcare and hoof balm and oils

Baillie Haylage

2-E20

Abbey House, Knutsford, Cheshire, WA16 8DX, United Kingdom Contact: Peter Phillips Tel: 01565 650343 Email: peter@abbeyengland.com Web: www.abbeyengland.com Supplying workshop tools and materials to the saddlery, leather goods and fashion trades. Includes Sedgewicks leather, Abbey tools, buckles and Bits, Equus grips, webbing, textiles, adhesives and leather dyes.

2-C5

Unit 18, Ringway Centre, Beck Rd, Huddersfield, HD1 5DG, United Kingdom Contact: Peter Jordi Cabre Tel: 01484 799900 Email: product.manager.equine@artero.com Web: www.artero.co.uk Artero, based in Vilassar de Dalt, Barcelona, has over 100 years of experience in selling tools and cosmetics for horse care, known for its quality and environmental sustainability.

82 | Equestrian Trade News September 2024

2-B1

2-E3

302 Benton Drive, East Longmeadow, MA 01028, U.S.A. Contact: Rachael Holdsworth Tel: 01903 892060 Email: rachael@holdsworthpr.co.uk Web: www.absorbine.co.uk Absorbine has pioneered the best in horse care for over 130 years† That spirit continues, embracing the latest research and technology to develop modern, effective products for horses and pets.

Artero UK Ltd

2-A16

36-37 Haverscroft Ind. Estate, New Rd, Attleborough, NR17 1YE, United Kingdom Contact: Katie Back Tel: 01953 456 363 Email: katie@barrierah.com Web: barrierah.com Barrier Animal Health has been creating animal healthcare products for over 30 years. We are the market-leading provider of entirely natural products, using only plant-derived essential oils rather than harmful chemicals.

Bedmax Shavings Ltd Absorbine

2-A1

Ivy House, Market Rasen, LN8 6HZ, Lincolnshire, United Kingdom Contact: Elfreda Cracroft-Eley Tel: 01472 398696 Email: sales@bailliehaylage.co.uk Web: www.bailliehaylage.co.uk Baillie Haylage have been making top quality haylage for the since 1996.

Barrier Animal Health Abbey England Limited

2-C26

Detchant, Belford, Northumberland, NE70 7PF, United Kingdom Contact: Olivia Leyland Tel: 01668 213467 Email: olivia.Leyland@bedmax.co.uk www.bedmaxshavings.com Bedmax bedding products are purpose made to provide an ideal bedding for horses and ponies.

Biteback Products Ltd

2-C9

The Cottage, Devizes, Wiltshire, SN10 2PL, United Kingdom Contact: Fiona Shaw Tel: 01380 725952 Email: bitebackproducts@btinternet.com Web: bitebackproducts.co.uk We specialise in the formulation and manufacture of high quality yet affordable skin products that repel insects and soothe itching, all made at our own premises in rural Wiltshire.

www.equestriantradenews.com

BETA INTERNATIONAL | ETN Bliss of London Ltd

2-D20

Unit 2 Haywards Ind Park, Aldridge, West Midlands, WS9 8SR, United Kingdom Contact: Nikki Newcombe Tel: 01922 745151 Email: contact@bliss-of-london.com Web: www.bliss-of-london.com We are a British manufacturer of the finest quality custom made English Jump, Eventing, Dressage and All-purpose saddles across both the Bliss of London and Loxley by Bliss collections.

Bodens

2-H23

British Equestrian Trade Association

East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW, United Kingdom Contact: Tina Hustler Tel: 01937 587062 Email: tina@beta-uk.org Web: www.beta-uk.org Trade association offering business support with conferences, training courses and membership benefits.

Visit the stand to find out more.....

Burlybed Minshull Farm, Lower Green Lane, Higher Green, Astley, Manchester, Cheshire, M29 7JZ, United Kingdom Contact: Colin Smith Tel: 01942 882667 Email: colin.smith@bodensgroup.com Web: www.bodensgroup.com Smart Horse Equestrian Range available in traditional small flake and now large flake equestrian bedding.

Introducing our new product Fibrebed.

Botanica

2-B21

Units 12-13, Warrenpoint Enterprise Centre, Newry Road, Warrenpoint, County Down, BT34 3LA, United Kingdom Contact: Sean Cooney Tel: 02841 739151 Email: enquiries@botanica.ie Web: www.botanica.ie Our award-winning herbal system works to promote and harnesses the potent power of natural ingredients to create the most effective and innovative natural products. All products are Antiseptic, Anti-Fungal, Anti-Bacterial and Antihistamine. High performance Natural Ingredients!

2-E1

Burlerrow Farm, Wadebridge Road, St Mabyn, Bodmin, Cornwall, PL30 3BQ, United Kingdom Contact: Lucy Ward Tel: 01208 822346 Email: ljwarddigital@gmail.com Web: www.burlybed.co.uk Burlybed is the natural choice for your business, your animals and the environment. We produce a range of miscanthus, rape and wheat straw bedding products, haylage, fuel logs and firelighters.

Carpex Wool Thread LLP

2-G6

39 Kew Foot Road, Richmond, Greater London, TW9 2SS, United Kingdom Contact: Clare Swayne Tel: 07852 786341 Email: breyeruk@bandai.co.uk Web: www.bandai.co.uk Bandai will be re-launching Breyer at BETA 24 with the world's finest models back into the UK, Re-introducing its well known ranges, for kids, adults & horse lovers of all ages.

www.equestriantradenews.com

2-C24

Amritsar, India Contact: Raghav Khanna Tel: 91 981 415 1264 Email: rkhanna@carpex.in Web: www.carpex.in Carpex Wool Thread LL, crafting wool products since 1978, specializes in equestrian gear since 2005. Merging expertise, they tailor bespoke wool horse rugs to customer specifications, reflecting brand identity flawlessly.

Catago Equestrian Breyer UK

2-G4

2-B17

Ole Romersvej 31-35, Haderslev, 6100, Denmark Contact: Nana Berg Christensen Tel: +45 73524221 Email: info@catago.dk Web: www.catago.dk The goal is to create high quality products, with attention to details that provides comfort for horse and rider. Allowing horse and rider to perform comfortably and effortlessly.

Neue Schule Main Sponsor of BETA International 2024 Equestrian Trade News September 2024 | 83

ETN | BETA INTERNATIONAL Cavaletti Collection

2-D20

Crafty Ponies

2-D8

Lantern House, The Ellers, Ulverston, Cumbria, LA12 0AA, United Kingdom Contact: Jane Kinsley Tel: 01229 588628 Email: jane@citruslime.com Web: www.citruslime.com Specifically designed for equine retailers and tack shops, Cloud POS is the End-to-End Retail Solution. It incorporates Point-of-Sale, real-time stock control and an integrated website. Call us on 01229 588628.

Cliverton Insurance Brokers

2-G2

15-17 Norwich Road, NR21 8AU, United Kingdom Contact: Jessica Grimble Tel: 01328 857921 Email: jessica.grimble@cliverton.co.uk Web: www.cliverton.co.uk Cliverton Insurance offers exemplary, market-leading customer service to animal-related, rural and equestrian trades.

Horse&Rider Sponsor of the New Product Showcase 84 | Equestrian Trade News September 2024

2-C8

Church Farm, Loughton, Bridgnorth, Shropshire, WV16 6QP, United Kingdom Contact: Suzanne Digwood Tel: 07966 105566 Email: info@concordequestrian.co.uk Web: www.concordequestrian.co.uk Concord Straw Pellets are an eco-friendly and versatile bedding choice for your equines as well as making an excellent alternative for cat litter and small animal bedding.

Unit 2 Haywards Ind Park, Brickyard Road, Aldridge, Walsall, West Midlands, WS9 8SR, United Kingdom Contact: Julie Hayward Tel: 01922 263600 Email: julie@cavaletticollection.co.uk Web: www.cavaletticollection.co.uk Cavaletti Collection provides a range of affordable, adjustable full leather sadddles and accessories.

Citrus-Lime Ltd

Concord Straw Pellets

2-A28

Allswell Farm, Wadsworth, Hebden Bridge, West Yorkshire, HX7 8TF, United Kingdom Contact: Karen Clithero Tel: 01422 846 916 Email: contact@craftyponies.co.uk Web: www.craftyponies.co.uk Crafty Ponies are looking forward to showing you our new products – see us at the stand.

DeniroBootCo

2-F16

Via G. De Masi, 130-200, Italy Contact: Aurora Valente Tel: +39 3715326095 Email: marketing@denirobootco.com Web: www.denirobootco.com Fine-craftsmanship riding boots, designed and fully manufactured in Italy. A personal and elegant style enhancing performance and comfort.

Dever Saddlery Ltd

2-F18

Unit 4, Gamma, Orchard Ind Estate, Toddington, GL54 5EB, United Kingdom Contact: Paul Woodfield Tel: 01242 620003 Email: sales@deversaddlery.com Web: www.deversaddlery.com Trading for 33 years, Dever Saddlery Ltd supplies Equestrian and Saddlery Products for all abilities of horse and rider.

Incorporating the Ascot, Classic, Rider, Polo, Racing and Steel brands.

Different Dialogue

2-A22

Contact: William Brenninkmeyer Email: will@differentdialogue.com We are Different Dialogue - a sourcing office bringing traceability and sustainability to global fashion and sportswear supply chains.

www.equestriantradenews.com

BETA INTERNATIONAL | ETN D J Murphy (Publishers) Ltd

2-A10

Olive Studio, The Timber Yard, Grange Road, Tilford, Surrey, GU10 2DQ, United Kingdom Contact: Abi Cannon Tel: 01428 601020 Email: abi@djmurphy.co.uk Web: horseandrideruk.com ponymag.com endurancegb.co.uk Publishers of Horse&Rider magazine, the UK’s best-selling equestrian monthly magazine, award-winning title PONY, the only magazine dedicated to young riders and Endurance the membership magazine for the Endurance GB community.

Visit us for bespoke promotional packages targeted at these key riders.

Duccio/Lloydbp4

2-A20

Contact: Duccio Hussain Email: info@duccio.co.uk Web: duccio.co.uk, www.lloydbp4.co.uk Duccio designs timeless, unique products that reflect his artistic vision and free spirit. Each piece embodies creativity, resilience, and a commitment to quality, standing out against mass-produced corporate offerings.

Lloydbp4 offers bespoke tailoring made to measure suits for all occasions. We provide perfect fit for all size and shapes using British fabric and British made garments.

Equestrian Trade News (ETN)

East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW, United Kingdom Contact: Abi Cannon Tel: 01428 601028 Email: abi@djmurphy.co.uk Web: www.equestriantradenews.com The voice of the equestrian industry. Equestrian Trade News has been published for more than four decades.

The print magazine appears ten times a year with a weekly e-newsletter. ETN is part of the BETA group.

Equidaw of London

2-A18

Lumm Farm, Littlemoss, Droylsden, M43 7LB, United Kingdom Contact: Karen Halton Tel: 0161 3016600 Email: karen.halton@enva.com Web: easibedding.co.uk/retail/easibed-horse-bed Developed over 20 years ago by farmers , the easibedding range of products is brought to you by Enva, one of the UK & Ireland's leading recycling businesses.

Equestrian Sports Equipment 427 W-2 Basant Vihar Naubastaq, Kanpur, India Contact: Mohan Mishra Tel: +91 9044 535 350 Email: sales@equestriansports.in Web:www.equestriansports.in

www.equestriantradenews.com

2-F20

2-G13

134 Dale View Crescent, London, Greater London, E4 6PG, United Kingdom Contact: Anna Muir Tel: 0208 0999817 Email: info@equidawoflondon.com Web: www.pawdawoflondon.com Innovative, natural cooling rugs and leg wraps. Keeps cool for up to 5 hours in 30+ deg, perfect for transporting. Rapid cool down post exercise or event, reducing body temperature and heart rate, allowing muscles to recover quickly. Allow for wicking.

Equidry Ltd easibed

2-A10

2-A17

Unit 31 Coxleigh Barton, Shirwell, Barnstaple, Devon, EX31 4JL, United Kingdom Contact: Nicky Lang Tel: 01271 626197 Email: events@equidry.co.uk Web: www.equidry.co.uk EQUIDRY, a family business dedicated to designing and manufacturing high-quality waterproof riding coats. With a passion for horses and a commitment to providing exceptional products

Equilibrium Products

2-F7

Unit 2 Acorn Farm Business Centre, Cublington Road, Wing, Leighton Buzzard, Bedfordshire, LU7 0LB, United Kingdom Contact: Laura Szuca Tel: 01442 879115 Email: laura@equilibriumproducts.com Web: www.equilibriumproducts.com Founded in 2001, Equilibrium Products champions the wellbeing of horses by developing innovative products that make a difference. Their ranges include horse boots, fly protection, therapy products and more.

Equestrian Trade News September 2024 | 85

ETN | BETA INTERNATIONAL Equi-Light

2-B25

Flat 2 Oakview Graig Barn Farm, Crickhowell, Powys, NP8 1HB, United Kingdom Contact: Rebecca Anne Ellis Tel: 07791 840076 Email: hello@equi-light.com Web: www.equi-light.com Equi Light is a mother-daughter business specializing in award-winning Hi-Vis gear for equestrians. We blend safety and style, crafting products that riders love and trust.

Equine Careers

2-C12

Contact: Emma Dyer Tel: 07789 873 957 Email: emma@equine-careers.co.uk Web: www.equine-careers.co.uk www.equine-careers.co.uk the UK's #1 website dedicated to office and professional vacancies within the Equine Industry.

Equine Fitters Directory

2-F22

40 Gutter Lane, London, EC2V 6BR, United Kingdom Contact: Catherine Morris Email: office@equinefitterscouncil.org Web: www.equinefittersdirectory.org An independent database of Equine Fitters who are eligible to be listed. A comprehensive resource, it informs and empowers equestrians to make the right choices on behalf of the horse.

Equisupplies, Purely Horse Bedding

Braydonside Studios, Brinkworth SN15 5AR, United Kingdom Contact: Sylvia Howse Tel: 01666 510 054 Email: sylvia@equisupplies.co.uk Web: www.equisupplies.co.uk Equisupplies have over 30 years' experience producing and distributing quality horse bedding nationwide. We pride ourselves on providing a varied range that accomodates all customer requirements.

Equinetree / Vassalli AG

2-E19

Linacre House Stud, Old Grange, Narraghmore, Kildare, R14 VW24, Ireland Contact: James Kelly Email: equineproductsireland@gmail.com Web: www.equineproductsireland.com Equine Products Ireland is a family owned company specializing in cutting edge equestrian supplements. Our products†are Best in Class in their respective range.

Equine Products UK Ltd

2-A11

Unit 8 Gateway West, Newburn Riverside, Newcastle Upon Tyne, Northumberland, NE15 8NX, United Kingdom Contact: Marcia Thompson Tel: 0191 264 5536 Email: marcia@equineproducts-ukltd.com Web: www.equineproducts-ukltd.com Equine Products UK Ltd, renowned for their premium equine supplements, tonics and applications have been established as a trusted brand in both competitive and recreational markets for over 40 years.

86 | Equestrian Trade News September 2024

2-D21

Contact: Patrizia Vassall Tel: +41 797590828 Email: welcome@equinetree.com Web: equinetree.com Equinetree specializes in creating sustainable, high-quality equestrian gear using innovative materials like Uppealô, a plant-based leather alternative. They combine stylish design with environmental responsibility, focusing on ethical production and social empowerment.

Ergon Equine Ltd Equine Products Ireland

2-C13

2-F19

Whittingehame Estate Office, Haddington, East Lothian, EH41 4QA, United Kingdom Contact: Ginny Heggie Tel: 07595 471321 Email: info@ergonequine.com Web: www.ergonequine.com Ergon Equine Limited is an innovative technology company developing a range of equestrian solutions to improve performance and enhance comfort for both horse and rider.

Ethos

2-G16

IEC House, Market Drayton, Shropshire, TF9 2PG, United Kingdom Contact: Zoe Cappaert Tel: 01630 318130 Email: info@iecsolutions.co.uk Web: www.iecsolutions.co.uk Ethos miscanthus bedding is a completely natural sustainable alternative to wood shavings and other bedding types.

Stubbs England Supplier of Model Horses www.equestriantradenews.com

BETA INTERNATIONAL | ETN evoke

2-E10

Hashi Corporation

2-C18

10, Sanguine Square, Sialkot, Pakistan Contact: Shabir Ahmad Tel: +92 3227400369 email: hashisportsclothing@gmail.com Web: www.hashiathletics.com Contact: David Mitson Tel: 01604 263002 Email: dm@hlm-group.com Web: evoke-group.com Holding our own BSI certification and tested in Great Britain, our collections adhere to the latest Safety Regulations. evoke are leading the way in a new era of equestrian safety.

Gallop Equestrian

2-E4

Units 1 & 2, Brymill Industrial Estate, Brown Lion Street, Tipton, West Midlands, DY4 9EG, United Kingdom Contact: Amy Drew Tel: 01902 454771 Email: amy@gallopequestrian.com Web: www.gallopequestrian.com Undoubtedly one of the leading brands in Rugs offering choice, quality, and unbeatable pricing. Paramount to Gallop is the efficiency of service for members, and consumer affordability on everyday essentials.

Gatehouse

2-B18

Helite UK

2-C20

Green Lane Farm, Otley, West Yorkshire, LS21 2LF, United Kingdom Contact: Lee Lowry Tel: 0113 284 3497 Email: lee@heliteuk.co.uk Web: www.heliteuk.co.uk Helite has been dedicated to implementing the latest and best technologies into our horse riding jackets and vests therefore keeping you safe at every possible opportunity.

HKM Sports Equipment (UK) Limited

874 Stafford Road, Wolverhampton, WV10 6NU, United Kingdom Contact: Laura Parry Tel: +49 594 19898179 Email: schaefer@reitsport-hkm.de Web: www.hkm-sports.eu HKM are one of the world's leading suppliers of products for riders and horses. Our passion for equestrian sports and and high-quality products not only convince riders, but inspire them.

Honest Riders

Ross House, The Square, Stow on the Wold, Gloucestershire, GL54 1AF, United Kingdom Contact: Bruno Goyens De Heusch Tel: 01303 875620 Email: florence.montoisy@wefi.co.uk Web: www.gatehousehats.co.uk Gatehouse Hats specialise in the manufacture of lightweight, innovative, comfortable and competitively priced headwear and body protectors. Your safety is our highest priority.

Distributed by KM Elite Products.

Grade Leather Ltd

2-D30

11 Avenue Gardens, Margate, Kent, CT9 3BD, United Kingdom Contact: Graham Bird Tel: 01843 224629 Email: uksales@gradeleather.co.uk Web: www.gradeleather.com

www.equestriantradenews.com

2-F4

2-F30

Contact: Zoe Kiff Email: zoe@honestriders.co.uk Web: www.honestriders.co.uk Sustainable horse care that doesn't cost the earth.

2-H1

Horse & Hound

Unit 415, Winnersh Triangle, Eskdale Road, Winnersh, Wokingham, RG41 5TP, United Kingdom Contact: Rebecca Norris Tel: 020 3148 5000 Email: rebecca.norris@futurenet.com Web: www.horseandhound.co.uk Horse & Hound is the No1 leader in Equestrian content, we reach over 2 million across our magazine, website and social platforms speaking to a passionate equestrian audience at scale.

LeMieux Sponsor of the Coffee Shop Equestrian Trade News September 2024 | 87

ETN | BETA INTERNATIONAL Horse First

2-J4

Units 5 & 6, Flurry Bridge Enterprise Centre, Newry, County Down, BT35 8SQ Ireland Contact: Patrick Hughes Tel: 028 308 4884 Email: info@horsefirst.net Web: Horsefirst.net Horse First Supplements is a superior range of equine supplements formulated with high-quality, active ingredients For the Health of your Horse, providing customers with exceptional customer service and value for money.

Horse Tech International

INEOS Automotive

2-D10

Tel: 0800 0853847 Email: customerservice@ineosgrenadier.com Web: www.ineosgrenadier.com/gb/en Ultimate 4X4s, built differently, to bring the drive to life.

Exciting on-road, ready for anything off-road. For those who are built for more.

2-A13

Contact: Aqeel Qaiser Tel: +92 524 274149 Email: info@horse-tech.com Web: www.horse-tech.com We are leading and best Manufacturers of Horse Riding Gloves, Half Chaps, Riding Wears, Saddle Pads and many other Equestrian Products. We customized your products and help to develop your brand name products with affordable prices with guaranteed products

Address: 14 A 150 Feet Road, Jajmau, Kanpur, 20810, India Contact: Raess Iqbal Tel: +91 983 9030355 Email: jamiqint@gmail.com Web: www.jamiqintl.com Manufacturer of Rugs, saddle pad, Fly mask, halter, leadropes, English tack and accessories

Hunter-Outdoor

JMD International

2-F3

31-33 Anne Road, Warley, West Midlands, B66 2NZ, United Kingdom Contact: Kulvinder Raindi Tel: 0121 5558334 Email: info@rockall.info www.hunter-outdooruk.com We seek Outdoor/countrywear clothing retailers & distributors for our range of high end garments

Huzaifa International

Jamiq International

2-H21

2-H19

C-49, Sector 8, Noida, Uttar Pradesh, 201301, India Contact: Beauty Singh Tel: +91 727 5099887 Email: info@jmdinternational.org Web: www.jmdinternational.com

2-H10

Contact: Huzaifa Irshad Tel: +91 7800 122 049 Email: huzaifainternational@workmail.com We are leading and best Manufacturers of Horse Riding Gloves, Half Chaps, Riding Wears, Saddle Pads and many other Equestrian Products. We customized your products and help to develop your brand name products with affordable prices with guaranteed products

Ideal & WRS Saddle Company Ltd

2-E21

The Old School, Hollhedge Lane, Walsall, West Midlands, WS2 8PZ, United Kingdom Contact: James Hitchen Tel: 01922 620233 Email: james@idealsaddle.com Web: www.idealsaddle.com Ideal is one of the largest manufacturers of all leather saddles on wooden saddle trees. Please come and see the latest Premier models from within the T&T adjustable saddle range

88 | Equestrian Trade News September 2024

www.equestriantradenews.com

BETA INTERNATIONAL | ETN Kanglite Holland BV/Fujian Tiancheng

2-H7

Renbaanstraat 1, 2586EW Den Haag, Netherlands Contact: Jason Wang Email: kangliteholland@gmail.com Tel: +31 626801324 Web: tcg-outdoor.com We are dutch office of Fujian Tiancheng Garments I/E Ltd. in China, with 40 years professional manufacturing history, strives to offer you the best service with competitive cost.

Khalique Sons International

2-D22

Union Street, Flimwell, East Sussex, TN5 7NX, United Kingdom Contact: Haylie Rudgley Tel: 07800 716019 Email: haylie.rudgley@btinternet.com Web: www.maximaequestrian.co.uk MAXIMA MIX 'N' MUNCH HORSE TREATS. The equine Pick 'n' Mix - 20 flavours made from100% natural ingredients. No molasses, no soya, no palm oil, no artificial colours or flavourings

2-A8

4/25 Bhikampura Street, 209625, Farrukhabad, India Contact: Meraj Ahmad Khan Tel: +91 5962 246042 Email: khaliquesons@hotmail.com Web: www.khaliquesons.com Khalique Sons International, with decades of expertise in horse sportswear, has a legacy of blending tradition with innovation.

Our enduring commitment to quality and craftsmanship sets us apart from industry.

Larex International

Maxima Equestrian

2-C27

Medical Detection Dogs

2-D6

Contact: Ruth Lister Tel: 01296 655888 Email: ruth.lister@medicaldetectiondogs.org.uk Web: www.medicaldetectiondogs.org Medical Detection Dogs trains dogs to save lives using their amazing sense of smell.

Mehtab Products

2-D32

Arazi No 809, Gram Paibandi, Kanpur, Uttar Pradesh, 208010 Contact: Mohammad Saim Tel: +91 8528012059 Email: mohammadsaim789@gmail.com Web: www.larexinternational.in Larex International manufactures great quality equestrian products. We manufacture a wide range of products like Leather Bridles Saddle pads, Leather Halters,PP Halters, Girth and Leather belts.

912 K Wajidpur, Jajmau, Kanpur, India Contact: Mohd Manaal Tel: +91 983 9373955 Email: mehtabpro786@gmail.com Web: mehtabproduct.com/ Mehtab Products was established in 1994 Kanpur India which has evovled as a leading manufacturer and exporter of leather equestrain,belts and pet products†focusing on superior quality and economical prices.

LeMieux

Midwest Equestrian Ltd

2-G11

2-C25

Greenwood, Romsey, Hampshire, SO51 6DQ, United Kingdom Contact: Imogen Mcmahon Tel: 02380 814360 Email: imcmahon@lemieux.com Web: www.horsehealthtrade.co.uk LeMieux needs no introduction as one of the fastest growing brands in the European & US markets. With an extensive range of world class saddle pads, rugs, boots, competition equipment, rider wear and more, there really is something for everyone.

71 – 75 Shelton St, Covent Garden, London, WC2H 9JQ, United Kingdom Contact: Yusuf Abidin Tel: +91 999 7734920 Email: yusuf@midwestcorporation.com Web: www.midwestcorporation.com Midwest is a market leader with a wide range of premium saddlery fittings: Stirrup Bars, Girth Buckles, Stirrup Leather Buckles, Bridle Buckles & Bits, Headcollar Fittings, Harness Fittings, Logos.

Max Breeches

Mirza Shaharyar Baig Groups

2-C30

Plot No. 110/Aaraji No. 335 Kanpur-Lucknow By Pass highway, Shukla Ganj Unnao-209861, UP INDIA Contact: Rahul Agrawal Tel: +91 8052003993 Email: info@maxbreeches.com Web: www.maxbreeches.com

www.equestriantradenews.com

2-J1

11 Grange View, Leeds LS7 4EP, United Kingdom Contact: Mirza Baig Tel: 0113 219 6235 Email: mirza_shaharyar_@hotmail.com MIRZA SHAHARYAR BAIG GROUPS MANUFACTURING QUALITY LEATHER EQUESTRIAN PRODUCTS SINCE 1973.

Equestrian Trade News September 2024 | 89

ETN | BETA INTERNATIONAL MLW Manufacturing

2-F1

2-D2 / 2-D4

Momentum, 30 Ellerbeck Court, Stokesley, North Yorkshire, TS9 5PT, United Kingdom Contact: Sarfraz Mian Tel: 0844 6644600 Email: s.mian@nsbits.com Web: www.nsbits.com Neue Schule - The world's leading manufacturer of horse bits, developing innovative designs that deliver amazing results. Come and see our latest developments & training tools that can support your bit sales.

Nikwax

2-G15

Unit F Durgates Industrial Estate, Wadhurst, East Sussex, TN5 6DF, United Kingdom Contact: Sabrina Hammad Tel: 01892 786400 Email: sabrina.hammad@nikwax.co.uk Web: www.nikwax.com We will be showcasing our range of high performance, PFASfree cleaning and waterproofing products for equestrian clothing, footwear and equipment. Visit us on stand 2-G15 for discounts, tips and samples.

Ningbo Yuyang Clothing Co Ltd

2-B19

No 6 Puji Road, Ningbo City, Zhejiang, 315031, China Contact: Apex Wang Tel: +86 574 87098029 Email: apex@yuyangtex.com.cn Web: yuyangtex.com Focus on equestrian wear from top to breeches with new function, MOQ :50pcs, Keep money safety.

Omega Alpha

2-G5

795 Pharmacy Avenue, Toronto, Ontario, M1L 3K2, Canada Contact: Tina Bodfield Tel: +1 416 527 8117 Email: tbodfield@omegaalpha.ca Web: www.omegaalphaequine.co.uk For over 30 years Omega Alpha has been supplying superior herbal supplements for the Equine, Small Animal and Human clientele. Proudly Canadian.

90 | Equestrian Trade News September 2024

2-B30

Cumberland House, 24-28 Baxter Ave, Southend-on-Sea, SS2 6HZ, United Kingdom Contact: Joanne Bennett Email: jo.bennett@b2cdistribution.com Web: www.optimumtime.co.uk Our mission is to design and build timing devices that are precise, practical and robust enough to do it in the competitive environment.

Mahal Buildings, Walsall, West Midlands, WS1 3DF, United Kingdom Contact: Sat Mahal Email: sat.mahal@mlwtrading.com Web: www.mlwtrading.com Manufacturers of all types of equestrian clothing and accessories.

Neue Schule

Optimum Time

PC Racewear

2-C10

Contact: Joules Lamb Tel: +353 (0)86 384 2327 Email: hello@pcracewear.ie Web: pcracewear.ie Discover PC Racewear Equestrian Clothing - performance meets function for an active lifestyle. A high-performance range for riders and outdoor enthusiasts, blending innovation with comfort. Elevate your adventure with us.

Platinum Agencies Ltd

2-A2

Unit F7 Falcon Business Centre, Greater Manchester, Manchester, OL9 0HB, United Kingdom Contact: Dave Wright Tel: 07860 543860 Email: dave@platinumagencies.co.uk Web: www.platinumagencies.co.uk Platinum, probably the largest volume sock provider to the industry, are showcasing their new styles with leading technology, functionality, novelty, fun and fashion.

The friendly pallet barn awaits you're arrival.

POS Limited

2-G1

E121, Halifax, HX3 5AX, West Yorkshire, United Kingdom Contacts: Anastasia Carr, David Render Tel: 01422 349083 Email: anastasia@posltd.co.uk, drender1963@gmail.com Web: www.posltd.co.uk POS Limited provide reliable and cost effective multi-channel EPOS systems tailored for equestrian retailers. Features include VMR, 2nd hand VAT, order and payment processing, stock control, ecommerce and multi-app integrations.

Premier Performance

2-E2A

Building 19, Bedford, MK44 1LQ, Bedfordshire, United Kingdom Contact: Camilla Zanna Tel: 01234 780150 Email: sales@premierperformance.uk Web: www.premierperformance.uk Home of The Calming Cookie, Premier Performance provides a cutting-edge line of nutritional, competition legal formulas for the health, maintenance, and recovery of the performance and leisure horse.

www.equestriantradenews.com

BETA INTERNATIONAL | ETN Pulse Magnetics

2-A30

Unit 2D, Beehive Lane Works, Beehive Lane, Chelmsford, Essex CM2 9JY, United Kingdom Contact: Ray Padfield-Krala Tel: 07947 402077 Email: magnetic@btinternet.com Web: www.pulsemagnetics.co.uk Pulse magnetics manufactured in the UK and are unique using high-grade powerful magnets. Magnetism is the very foundation of life on earth. The human body has developed over millions of years within this magnetic field.

Red Gorilla

2-E16

Rockies

2-G22

Road Five, Winsford, Cheshire, CW7 3PG, United Kingdom Contact: Apryl Biddle Tel: 01606 595000 Email: info@tithebarn.co.uk Web: www.rockies.co.uk Rockies provide mineral and trace supplementation in a simple and cost effective way.

They are manufactured from the purest salt available and they are self regulating, tasty licks

Rouncey Ltd 21 Moat Way, Barwell, Leicestershire, LE9 8EY, United Kingdom Contact: Dean Cox Tel: 01455 848184 Email: dean@redgorilla.red Web: www.redgorilla.red Red Gorilla® is a leading manufacturer of equestrian equipment. Red Gorilla offers an extensive range of products, including: Gorilla Tubs®, Gorilla Plas®, Gorilla Bins™, Tidee Range™, and selection of forks, brooms and shovels.

2-B31

7 Chapel Lane, Stoke Albany, Market Harborough, LE16 8PW, United Kingdom Contact: Amelia Palfreyman Email: Hello@rouncey.com Web: www.rouncey.com In Rutland's rolling hills, Rouncey was born, blending oldworld equestrian charm with modern style. In 2024, we launch our Classic & Signature Saddle Pads, crafted with heritage materials.

Rnz Equepet Uk Ltd Reincoat Ltd

2-G7

Contact: Lewis Frost Email: info@equicoat.co.uk Web: reincoat.co.uk Born Equicoat, refined as Reincoat. Our mission is to design the highest quality, waterproof, technical and affordable coats for equestrian and country living.

2-B32

Contact: Rehan Solanki Email: info@equepets.co.uk

RUAB WEARS

2-H20

Contact: Rana Muhammad Usman Tel: +92 3208531069 Email: ruabwears@gmail.com Web: ruabwears.com/ Manufacture of Riders Clothing in high quality materials since 2002.

evoke® Sponsor of the Seminar Theatre

www.equestriantradenews.com

Equestrian Trade News September 2024 | 91

ETN | BETA INTERNATIONAL Saddle Exchange

2-E2

Contact: Dean Woodward Email: info@saddleexchange.com Web: www.saddleexchange.com Saddle Exchange, offering to the trade for the first time saddles and specialist leatherwork. Including The Native Pony Saddle Company, The Pony Saddle Company, Comfort Saddles and Comfort Elite brands.

Saddlery Brands International

2-C4

Unit 1, Marston House, Chipping Norton, Oxfordshire, United Kingdom Contact: Tahlia Roddan Email: Tahlia.roddan@saddlerybrandsinternational.com Web: saddlerybrandsinternational.com Saddlery Brands International is the manufacturer and wholesaler of Arena Saddles, Bates Saddles, and Wintec Saddles in the United Kingdom.

Saledock

2-F17

Gemini House, 1 Roylands Terrace, Halifax HX3 8NG, United Kingdom Contact: Layla Gladwin Tel: 01904 405989 Email: info@saledock.com Web: www.saledock.com Streamline Operations & Accelerate Growth.

Saledock helps Equine Retailers spend less time on admin and more time selling, with one unified ePOS, eCommerce, inventory management & supplier feed platform.

SB Exports (Brand Criterion)

Science Supplements

2-E10

Contact: David Mitson Tel: 01604 263002 Email: dm@hlm-group.com Web: evoke-group.com Holding our own BSI certification and tested in Great Britain, our collections adhere to the latest Safety Regulations.

Evoke are leading the way in a new era of equestrian safety.

Sergio Grasso Industries Srl

2-B15

Contact: Monica Grasso Email: m.grasso@sergiograsso.it Web: www.sergiograsso.it SERGIO GRASSO, tradition and innovation in riding shoe Sergio Grasso an excellence of Made in Italy produces riding footwear for all disciplines: racing, show- jumping, dressage and endurance.

Shahzad & Brothers

2-J2

Wazirabad Road, 51310, Pakistan Contact: Shahzad Bashir Tel: +92 0322 6600002 Email: camdenbikerwear@gmail.com Web: www.shazbro.com

2-C21

Contact: Samreen Shamad Tel: +91 6393231116 Email: samreen_shamad@yahoo.co.in Web: criterion-uk.com SB Exports, based in Northampton, UK, excels in premier equestrian and safety apparel. As a third-generation Indian manufacturer, we deliver exquisite, affordable saddlery and patented innovations showcased at Beta International.

SHH Industries

2-F24

Contact: Hassan Jailil Tel: +92 315 4000664 Email: sales@shhindustries.com Web: www.shhindustries.com

INEOS – Automotive Partner and provider of courtesy cars

92 | Equestrian Trade News September 2024

www.equestriantradenews.com

BETA INTERNATIONAL | ETN Shires Equestrian

2-B4

Stübben Riding Equipment

2-D16

15 Southern Avenue, Leominster, Herefordshire, HR6 0QF, United Kingdom Contact: Marcus Cridland Tel: 01568 613600 Email: marcus@shiresequestrian.com Web: www.shiresequestrian.com With over 50 years experience, Shires Equestrian is a household name, globally known in the world of horse riding.

Producing leading brands including Aubrion, Moretta, Karben and ARMA.

Unit 3 Oakley Hay Lodge, Nr Corby, Northamptonshire, NN18 9AS, United Kingdom Contact: Claire McCune Tel: 01536 741 569 Email: c.mccune@stuebben.co.uk Web: www.stuebben.com Stübben has been connecting riders and horses all over the world since 1894. The fifth-generation family-owned business develops products that set new standards. High-quality materials that aid high-quality performance and Innovation.

Silvermoor Ltd

STUBBS England

2-D3

2-C14

North Field, Causey Park, Morpeth, Northumberland, NE61 3FT, United Kingdom Contact: Annabell Frater Tel: 01665 602587 Email: info@silvermoor.com Web: www.silvermoor.com Silvermoor is dedicated to producing high quality, innovative, healthy products for the equestrian and poultry market. We'd be delighted to welcome you on the stand to explain our full range.

Progress Works, Hawksworth, Nottinghamshire, NG13 9DF, United Kingdom Contact: Chris Bradwell Tel: 01949 850218 Email: chris@stubbsengland.com Web: www.stubbsengland.com British manufacturers of quality Stable & Tack Room Equipment. Made to outlast all expectations, STUBBS has been giving unbeatable value for money since 1836.

We ride. We design. We make!

Snowflake Animal Bedding

Suzhou Simeiya Textile Technology Ltd

2-F25

Whams Road, Hazlehead, South Yorkshire, S36 4HG, United Kingdom Contact: Rebecca Alker Tel: 0114 399 5840 Email: customerservices@plevin.co.uk Web: www.snowflakebedding.co.uk With 50+ years of expertise, Snowflake Animal Bedding offers premium, diverse bedding for equestrian and small animals, ensuring comfort and hygiene with a commitment to quality and excellence.

Strawmax

Contact: Li Yue Email: liyue@chgie.com Web: www.smartyarn-tex.com We are 35 years family factory group, only specializing in the production of equestrian, Main products: Breeches, Tight, Shirts, Show jacket, rider jacket, Vest, horse rugs, saddle pad, horse boots, fly mask.

The Bombers International Trust

2-G17

2B-1

Detchant, Belford, Northumberland, NE70 7PF, United Kingdom Contact: Olivia Leyland Tel: 01668 213467 Email: olivia.Leyland@bedmax.co.uk Web: www.bedmaxshavings.com Bedmax bedding products are purpose made to provide an ideal bedding for horses and ponies.

www.equestriantradenews.com

2-D5

1b Boston Road, Merrivale, South Africa Contact: Leroy Nel Tel: +27 733 383604 Email: leroy@bombersint.com Web: www.bombers.co.za Bomber was officially incorporated in 2001. It started with Bomber designing, manufacturing and testing the bits himself - through this the Bombers bitting philosophy was established. Bombers blue bits bring balance.

Equestrian Trade News September 2024 | 93

ETN | BETA INTERNATIONAL The Saddlery Training Centre

2-D33

3H Stanley Court, Glenmore Business Park, Salisbury, Wiltshire, SP2 7GH, United Kingdom Contact: Mark Romain Tel: 01722 341144 Email: saddlerytraining@btconnect.com Web: www.saddlerytraining.com We provide training courses for Saddlery Trainees/Apprentices and others seeking City & Guilds Saddlery Qualifications. We also deliver training courses in Saddle, Bridle and Harness manufacture, repair and refurbishment

Umama Tanners

2-B14

11/129 Umama House, Kanpur, 208001, India Contact: Asif Samad Tel: +91 983 8589530 Email: umama@asintl.co.in Web: www.umamatanners.co.in Umama Tanners established an identity of its own. With a very vast and varied experience, we can ensure you of providing international quality products at economical prices.

Uphill Equine Products Ltd The Society of Master Saddlers (UK) Ltd

2-E30

Green Lane Farm, Stowmarket, Suffolk, IP14 5DS, United Kingdom Contact: Hazel Morley Tel: 01449 711642 Email: enquiries@mastersaddlers.co.uk Web: www.mastersaddlers.co.uk Professional Organisation providing advice, support, training and qualifications for the saddlery industry† Saddlery competitions, displays and 'have-a-go' opportunities will also be running during the show.

The Stables Retail Consultancy

2-G20

Contact: Sarah Giddings Email: hello@thestablesretailconsultancy.co.uk Specialising in equestrian businesses, we offer services in retail merchandising, stock management, range creation and more.

2-A15

Contact: Tori Bearham Tel: 07800 589049 Email: tori.bearham@uphillequineproducts.com Web: www.uphillequineproducts.com Shampoo and conditoner designed† using the concept of professional hair salon products that have the same quality, with the right pH for horses, that give quick, stunning, laboursaving results.

Visiwhip

2-A31

Contact: Heather Muir Email: heathermuir33@gmail.com Web: www.visiwhip.co.uk VisiWhip: an assertive step in road safety. Developed over 6 years, patented, launched in 2023,†the original red flag (RRP £19) has developed with 5 new hi-vis flags (RRP £12).

Walsall Leather Skills Centre To Be Safe International Head Marla Road, 51310, Sialkot, Pakistan Contact: Aqib Javed Tel: +92 436330639 Email: aqibj2426@gmail.com Web: www.tobesafeint.com Manufacturing and Export of Horse Riding Gloves

2-F31

2-H17

3-5 Bridge Street, Walsall, West Midlands, WS1 1LG, United Kingdom Contact: Patrick Burns Tel: 07860 957580 Email: info@walsall-leather.org Web: walsall-leather.org Walsall Leather Skills Centre delivers courses, training students in the technical and vocational skills needed for a successful career in the saddlery and leather goods manufacturing trades.

Western Haylage

2-J3

Contact: Christian Maxwell Tel: 075 9550 0211 Email: info@westernhaylage.uk Web: westernhaylage.uk Western Haylage produce and supply dust free Haylage, Hay and Chopped straw bedding, Processed into Vacuum packed and easy to use 20 kg bales.

94 | Equestrian Trade News September 2024

www.equestriantradenews.com

BETA INTERNATIONAL | ETN Wishing Well Services Limited

2-G24

Contact: Sue Wilson Email: info@hayoptimizer.net Web: wishingwell-ltd.com Wishing Well Services was established in Canada to optimize the fundamental care of horses. Hay OptiMizers are slow feeders that keep hay clean and reduce waste to less than 1%.

Woof Wear Ltd

2-C15

Contact: Jo Watson Tel: 01208 265 920 Email: jo.watson@woofwear.co.uk Web: www.woofwear.com Woof Wear remains at the forefront of equestrian protection, offering innovative products at excellent value. Visit our stand to explore our latest SS25 collections and new retail display units.

FEED HUB Our NEW Feed Hub has its own seminar schedule with many talks having CPD points available - scan here for the timetable

Baileys Horse Feeds

Four Elms Mills, Bardfield Saling, Braintree, Essex, CM7 5EJ, United Kingdom Contact: Jane Buchan Tel: 01371 850247 Email: info@baileyshorsefeeds.co.uk Web: www.baileyshorsefeeds.co.uk Showcasing our Natural Meadow Cobs, the unique soaked low calorie, high fibre forage alternative for all horses, especially those who are dentally-challenged or have restricted turnout.

Xiamen Silk Woven Flag Textile Company Limited 2-G18 Contact: Li Yue Email: liyue@chgie.com Web: www.smartyarn-tex.com We are a professional manufacturer of fabric product with more than 20 years experience, which is textile mill, Fabric for: breeches and sportswear (four-way stretch), horse rugs, Saddle pads, Fleece.

ZIBO HONOR WING TRADING CO., LTD.

2-H18

Contact: Li Yue Email: liyue@chgie.com Web: WWW.HONORWING.COM PROFESSIONAL FABRIC SUPPLIER FOR EQUESTRIAN PRODUCTS

British Horse Feeds The Mill Thorpe Road, Ripon HG4 4JB, United Kingdom Contact: Sarah Chantrell Tel: 079 3351 6100 Email: sarah.chantrell@britishhorsefeeds.com Web: www.britishhorsefeeds.com British Horse Feeds, is the equine feed division of I’Anson Bros Limited. Best known for manufacturing revolutionized beet pulp products and The Golden Paste Company specialising in equine and pet supplements.

Dengie Horse Feeds

Hall Road, Asheldham, Southminster, Essex, CM0 7JF United Kingdom Contact: Lisa Wilson Tel: 01621 841188 Email: feeds@dengie.com Web: dengie.com Dengie Horse Feeds is the UK’s leading producer of fibre-based horse feeds growing alfalfa exclusively for inclusion in their Alfa-A, Hi-Fi, nutritionally-balanced Healthy range and pelleted feeds for over 50 years.

Dengie’s team of qualified nutritionists offer owners advice to help formulate the correct diet for their horse or pony.

CONTINUED OVER THE PAGE

www.equestriantradenews.com

Equestrian Trade News September 2024 | 95

ETN | BETA INTERNATIONAL

FEED HUB Equine-X

NAF

CIDO Innovation Centre, 73 Charlestown Road, Craigavon, BT63 5PP, United Kingdom Contact: Michael Duke Tel: 028 3883 2126 Email: connect@equine-x.com Web: equine-x.com Premium horse supplements with innovative formulations.

Our flagship product, CONNEXION, offers high protein and bioavailability for connective tissue support (e.g. tendons, ligaments and bones). Driven by Research. Guided by Science.

Wonastow Road Industrial Estate West, Monmouth, Gwent, NP25 5JA, United Kingdom Contact: Isla Boxall-Loomes Tel: 0800 373 106 Email: info@naf-uk.com Web: www.naf-equine.eu/uk NAF is the leading manufacturer of equine supplements and care products and as such, we are the only Official Supplier of these products to the British Equestrian Teams.

Saracen Horse Feeds HorseHage and Mollichaff

Mark Westaway & Son Love Lane Farm, Marldon, Paignton, Devon, TQ3 1SP, United Kingdom Contact: Sarah Turnbull Tel: 07795 654453 Email: sarahturnbull@horsehage.co.uk Web: www.horsehage.co.uk At HorseHage, we have a wide collection of forage and fibre based horse food to suit all horses and their dietary requirements. Both HorseHage and Mollichaff ranges provide dependable consistent high fibre options to encourage a natural way of feeding.

Keyflow Feeds Temple Farm, Rockley, Marlborough, Wiltshire, SN8 1RU, United Kingdom Contact: Maisy Spratt Tel: 01672 51 9000 Email: ms@keyflowfeeds.uk Web: keyflowfeeds.com Through science and innovation, we’ve developed a range of feeds that are easier for horses to digest, that deliver more nutrients, and that require lower feeding rates.

The Forstal, Beddow Way, Aylesford, Kent ME20 7BT, United Kingdom Contact: Claire Allmett Tel: 01622 718487 Email: info@saracenhorsefeeds.co.uk Web: www.saracehorsefeeds.com Saracen Horse Feeds is a family run business, with a long history in providing high quality, research led feeds for horses and ponies of all breed types, stages of life and activity.

Simple System Horse Feeds Symonds Farm, Newmarket Road, Risby, Bury St Edmunds, IP28 6RE, United Kingdom Contact: Melody Ashcroft Tel: 01284 810 043 Email: melody@simplesystem.co.uk Web: www.simplesystem.co.uk At Simple System we believe in, “feeding as nature intended‚” and this will always remain our guiding philosophy as we strive to make horses healthier and happier. Our entire range is free from cereals, molasses, pulses, soya, preservatives and additives.

PRE-REGISTER FOR YOUR TICKET THROUGH BETA-INT.COM

OR BY SCANNING THE QR CODE 96 | Equestrian Trade News September 2024

www.equestriantradenews.com

BECOME A

BETA MEMBER

Ensure your customers shop with confidence where they see these signs

QUALITY MARKS

MEMBERSHIP TYPES

Join the BETA family to strengthen & grow your business.

For more information email info@beta-uk.org or call 01937 587062

ETN | BETA INTERNATIONAL

EXHIBITORS BY CATEGORY ASSOCIATION

The Society of Master Saddlers, British Equestrian Trade Association

BEDDING

Bedmax Shavings, Bodens, British Equestrian Trade Association, Burlybed, Concord, easibed, Ethos, Ruab Wears, Snowflake Animal Bedding.

BUSINESS SERVICES

British Equestrian Trade Association, Citrus-Lime, Cliverton Insurance Brokers, Different Dialogue Equine Careers, Equine Fitters Directory, Horse & Country, INEOS, POS Ltd, Saledock, The Society of Master Saddlers, The Stables Retail Consultancy.

CASUAL CLOTHING & FOOTWEAR

Catago, Equidry Ltd, HunterOutdoor, Kanglite Holland BV, MLW Manufacturing, PC Racewear, Platinum Ltd, Ruab Wears, Shires Equestrian

CHARITY

Medical Detection Dogs

COUNTRY CLOTHING & FOOTWEAR

Hunter-Outdoor, LeMieux, Lloydbp4, Kanglite Holland BV, MLW Manufacturing, PC Racewear, Platinum Ltd, Reincoat, Ruab Wears, Sergio Grasso Industries Srl, Shires Equestrian

FEED & SUPPLEMENTS

Baillie Haylage, Barrier Animal Health, British Equestrian Trade Association, Burlybed, Equine Products UK Ltd, Equine Products Ireland, Equisupplies, Maxima Equestrian, Purely Horse Bedding, Horse First, Omega Alpha Pharmaceuticals Inc, Premier Performance, Rockies, Silvermoor Ltd, Western Haylage, Wishing Well Services Ltd.

FIRST AID PRODUCTS

Barrier Animal Health, Biteback Products, Botanica, LeMieux, Shires Equestrian, STUBBS England,

GROOMING EQUIPMENT & PRODUCTS

Absorbine, Biteback Products, Botanica, Honest Rider, Khalique Sons International, LeMieux, HKM Sports Equipment (UK) Limited, Red Gorilla, Ruab Wears, Shires Equestrian, STUBBS England, Uphill Equine Products Ltd.

HEALTHCARE EQUIPMENT & PRODUCTS Absorbine, Barrier Animal Health, Biteback Products

HOMEWARE & GIFTS

Crafty Ponies, Breyer UK, LeMieux, Platinum Ltd

HOOF / FARRIER EQUIPMENT & PRODUCTS Absorbine, Arthur Boyd Equine, Honest Rider, STUBBS England.

HORSE CLOTHING & EQUIPMENT Aafia Exim, Abbey England, Carpex Wool Thread LLP, Catago,, Equidaw of London, Equi-Light, Equilibrium Products, , Gallop Equestrian, Helite UK, HKM Sports Equipment (UK) Limited, Horse Tech International, Hunter-Outdoor, Jamiq International, JMD International, Khalique Sons International, LeMieux, Neue Schule, Pulse Magnetics, Red Gorilla, Ruab Wears, Shires Equestrian, Woof Wear Ltd.

LEATHER EQUIPMENT & PRODUCTS

Abbey England, Absorbine, Bliss of London and Cavaletti Saddles, Catago, Duccio, Ergon Equine Ltd, Gallop Equestrian, Grade Leather, HKM Sports Equipment (UK) Limited, Ideal & WRS Saddle Company Ltd, Larex International, Mehtab Products, Mirza Shaharyar Baig Groups, Nikwax Waterproofing, Shires Equestrian, Stuebben Riding Equipment UK & Ireland LTD, LeMieux,

LUGGAGE

Dever Saddlery Ltd, Duccio, Shires Equestrian, Woof Wear Ltd.

PET ACCESSORIES

Aafia Exim, Artero UK Ltd, Equidaw of London, Equi-Light, HKM Sports Equipment (UK) Limited, Khalique Sons International, Mehtab Products, Midwest Equestrian Ltd, Pulse Magnetics, Shires Equestrian.

PET HEALTHCARE

Barrier Animal Health, Biteback Products, Botanica.

PUBLISHER

British Equestrian Trade Association, Equestrian Trade News (ETN), Horse & Hound, Horse & Rider Magazine and PONY Magazine

RIDER CLOTHING & FOOTWEAR

DeniroBootCo, Dever Saddlery Ltd, Equidry Ltd, Equi-Light, Gallop Equestrian, Helite UK, HKM Sports Equipment (UK) Limited, Horse Tech International, Hunter-Outdoor, Khalique Sons International, LeMieux, Ningbo Yuyang Clothing Co Ltd, Optimum Time, PC Racewear, Platinum Ltd, Reincoat, Ruab Wears, Sergio Grasso Industries Srl, Shires Equestrian, To Be Safe International, Woof Wear Ltd, Visiwhip.

RIDER SAFETY EQUIPMENT British Equestrian Trade Association, Equi-Light, evoke, Gatehouse, Helite UK, HKM Sports Equipment (UK) Limited, JMD International, LeMieux, Shires Equestrian, Visiwhip.

SADDLERY & TACK

Aafia Exim, Abbey England, Bliss of London and Cavaletti Saddles, Catago, Dever Saddlery Ltd, Equilibrium Products, Equi-Light, Gallop Equestrian, HKM Sports Equipment (UK) Limited, Horse Tech International, Ideal & WRS Saddle Company Ltd, Khalique Sons International, Jamiq International, LeMieux, Mehtab Products, Midwest Equestrian Ltd, Mirza Shaharyar Baig Groups, Neue Schule, Saddle Exchange, Saddlery Brands International, Shires Equestrian, Stuebben Riding Equipment UK & Ireland LTD, The Bombers International Trust, Umama Tanners.

SAFETY EQUIPMENT & PRODUCTS

Equi-Light, evoke, Gatehouse, Helite UK, Khalique Sons International, LeMieux, STUBBS England, To Be Safe International, Woof Wear Ltd.

TRAINING PROVIDER

British Equestrian Trade Association, Neue Schule, The Saddlery Training Centre, Walsall Leather Skills Centre.

WATERPROOF CLOTHING & PRODUCTS

Carpex Wool Thread LLP, EquiLight, Hunter-Outdoor, Khalique Sons International, LeMieux, Nikwax Waterproofing, Ningbo Yuyang Clothing Co Ltd, PC Racewear ,Platinum Ltd, Ruab Wears, Shires Equestrian, Woof Wear Ltd.

YARD / PADDOCK EQUIPMENT & PRODUCTS Concord, Equilibrium Products, EquiLight, LeMieux, Red Gorilla, STUBBS England, Wishing Well Services Ltd.

CORRECT AT TIME OF GOING TO PRESS 98 | Equestrian Trade News September 2024

www.equestriantradenews.com

Coligone Supplements Everyday support for a healthy digestive system and a happy, calm & more focused horse

Coligone Powder scFOS, MOS Prebiotics & Yea-saac - at the maximum recommended daily feeding levels.

Natural seaweed buffer & sodium bicarbonate to help maintain healthy gastric acid levels.

www.coligone.co.uk sales@bradshaws.co.uk 0333 0503785 / 07986 183616

Coligone Liquid

Fast acting and soothing, a unique buffer blend coats the gut forming a buffer raft protecting against acid splash.

Natural seaweed buffer to help maintain healthy acid levels throughout the digestive tract.

Trade purchase from Trilanco help@trilanco.com Sales: 01772 754844

SHADOW BY

CHARLES OWEN NEXT-GENERATION BACK PROTECTION

Find your local stockist at www.charlesowen.com