ETN (Equestrian Trade News) - December 2024 by ETN (Equestrian Trade News)

Equestrian Trade News December 2024 | Volume 48, No 10

Golden

years best feeds for veterans

Plus The value of trademarks | SMS saddle fitters’ CPD | Meet a sci-fi loving retailer

media partner of BETA International

TRADE FAIR

2025

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EDITOR’S COMMENT | ETN

Editor’s comment

Horse&Hound social media post asking ‘what’s the biggest challenge you’re facing with your horse right now’ produced hundreds of revealing comments. The main ones were the cost of keeping horses, older horses’ health issues, horses being overweight and insufficient time to spend with their horses. If you asked the various equestrian bodies about their biggest challenges, they too would probably quote rising costs and the threat that poses to retaining membership. Earning the public’s acceptance to carry on enjoying horses for sport and leisure is another hurdle to be cleared. As I write, everyone’s wondering when the outcome of the enquiry into the Charlotte Dujardin ‘horse whipping’ video will be announced. The UK equestrian scene tends to be compartmentalised. There are dozens of organisations, charities and associations – then there are vast numbers who don’t belong to anything…So many disparate groups with one thing in common – the horse. At the end of the day, every horse just wants and needs friends, forage and freedom in his or her life. Anything else we ask of them is a privilege to receive; and yet our equine friends give so generously… Whatever controversies and challenges loom in 2025, let’s work together, be open-minded to others’ opinions and – on the subject of ethics and welfare – actually take action rather than keep talking about it. In need of a New Year’s resolution? How about joining BETA? For a modest subscription, it’s well worth it even for all the business information our trade

In this issue...

association pumps out, often overnight after an event such as the Budget. Other reasons to join BETA this year include preferential exhibiting rates at BETA International; and a packed programme of training courses online and in-person, again with ‘mates-rates’ for members. OK, that’s enough promo for now… But it’s not going to be an easy year for businesses, so perhaps a small investment in joining a trade body that’s genuinely working on your behalf will be money well spent. Importantly, if you join BETA, you won’t be facing those challenges alone. As we countdown to Christmas, it’s frightening how much of retailers’ fortunes lie in the couriers’ hands. Even more worrying when you read some recent research from Ofcom, the government approved communications watchdog, no less. The most common customer complaints were parcels being left in an inappropriate place (23%), delivery drivers not knocking loudly enough (20%) and not being given enough time to answer the door (19%). The UK’s worst parcel firm was Evri. Yodel came second bottom. The best was Amazon, runner-up was DHL with FedEx in third place. Royal Mail and DPD came out well too. As we head for the festive season, may all your parcels be delivered on time, intact and never to be returned. The ETN team wishes you a very Happy Christmas and prosperous New Year.

Liz Benwell Liz Benwell

TURN BACK THE PAGES

Equestrian Trade News December 2024 | Volume 48, No 10

Golden

years best feeds for veterans

Plus The value of trademarks | SMS saddle fitters’ CPD | Meet a sci-fi loving retailer

media partner of BETA International

TRADE FAIR

2025

28-29 September NEC, Birmingham, UK Main Sponsor

Main Sponsor

Support Healthy Acid Levels Improve Behaviour & Focus Promote a Shiny Coat & Healthy hooves

Trusted by horse owners, professionals & vets, Coligone nurtures the horse from the inside out.

Find out about our full range of products at hbradshaws.co.uk

Front cover: To mark ETN’s focus on feeding veteran equines, this month’s cover star is the age-defying Popcorn, who also appears on Baileys’ Senior Soft & Lite packaging. (Photo: Chelsea White)

NEWS

FEED FOR VETERANS GALLERY

PRODUCT NEWS

BENCH SADDLER OF THE MONTH

SMS CPD For saddle fitters

PEOPLE

AMTRA RAMA CPD SPILLERS on senior horses

BETTER BUSINESS Why fear is the reason you’re not a billionaire

LEATHERCARE GALLERY

RETAILER PROFILE

WHOLESALER & DISTRIBUTORS DIRECTORY Suppliers at your service

Is your horse or pony a “Little Piggy”?

GUT HEALTH GALLERY

LEGAL DIGEST with Jodie Seddon

..helping prevent overeating!

www.equestriantradenews.com

Equestrian Trade News December 2024 | 3

ETN | NEWS

ETN NEWS  BETA Thesis of the Year award winner Alice Goff.

Equestrian Trade News East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW Tel: 01937 582111 Email: info@equestriantradenews.com Website: www.equestriantradenews.com Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world). Design & Print Designed and produced on behalf of EMC by DJ Murphy Publishers: www.djmurphy.co.uk Email: abi@djmurphy.co.uk Tel: 01428 601020 Publisher Equestrian Management Consultants Ltd Editor Liz Benwell Email: editor@equestriantradenews.com Advertising Managers Evie Edgar Email: etn@djmurphy.co.uk Tel: 01428 601031 Abi Cannon Email: etn@djmurphy.co.uk Tel: 01428 601028 Digital Manager Nicki Lewis Email: nicki@equestriantradenews.com The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group. Copyright All material is copyright Equestrian Management Consultants Ltd

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Award-winning study “could impact horse welfare”

Alice Goff won the 2024 BETA Equine Thesis of the Year award with her dissertation Prognostic Indicators for survival in Horses with African Horse Sickness (AHS). The Royal Veterinary College graduate investigated prognostic indicators associated with survival from this devastating disease and identified successful therapeutics that might improve survival in horses infected with AHS. Alice received a trophy and cash prize after four finalists presented their theses to a panel of judges during an online event on Sunday, 27 October. “'I'm absolutely honoured to have won the Thesis of the Year award,” said Alice. “I'd like to thank BETA and the judges for running the day.” The judges praised all four 2024 BETA Thesis of the Year finalists for their practically applied topics of real relevance to the equine industry. Said Dr Georgina Crossman who headed the four-strong judging panel: “Choosing Alice as the winner was a unanimous decision. Her dissertation was well written, concise and professionally presented. Its outcomes have real life application and could directly impact horse welfare.” This is the ninth year BETA has run the competition which recognises the best in undergraduate study across the UK

and Ireland. An international audience from the public, industry and academia watched the finalists’ presentations online. Universities and colleges offering equine-related degrees are each invited to submit one undergraduate dissertation entry for the annual BETA Equine Thesis of the Year. Following preliminary judging, the following made it through to Sunday’s final: • Royal Veterinary College Alice Goff Prognostic Indicators for Survival in Horses with African Horse Sickness. • University Centre Myerscough Charlotte Hodgetts Cooling Practices for Equine Thermoregulation After CrossCountry Competition. • University of Limerick Jake Draper An Investigation Into The Profitability of First-Season Thoroughbred Sires. • Aberystwyth University Rifka Faithfull Influences of double and snaffle bridles on equine behaviour at dressage competitions and factors that interact with their effect. The judges were Dr Georgina Crossman – research consultant and owner of GK Crossman Consultancy; Dr Katie Williams – technical and product development manager at Dengie; Sarah Jenkins – Editor-in-Chief, Horse and Hound; and Jack Day, Veterinary Surgeon with Rossdales specialising in Thoroughbred racehorses. www.equestriantradenews.com

NEWS | ETN

The All England Dressage Festival at Hickstead will not take place in 2025. First held in 2021, the show had grown from a three-day national competition to a six-day international.

Brand hit with £60k costs after losing court case

Hi-viz specialist Equisafety has lost a legal battle to prove that Woof Wear copied its designs. On 23 October, Woof Wear was awarded £60,000 costs following earlier hearings at the Intellectual Property and Enterprise Court (IPEC) in London. Earlier, Deputy High Court Judge Ian Karet had dismissed Equisafety’s claim against Woof Wear for copyright infringement. The bill Equisafety now faces is the maximum allowed under IPEC rules. Nicky Fletcher, Equisafety’s managing director and product designer, took Woof Wear to court saying it had copied her company’s hi-viz waistcoat, hat band and equine neck band. The claim arose after Woof Wear

Brands in US export drive

UK and Irish brands are pursuing US exports ahead of next month’s AETA international trade show. Horseware, LeMieux and Shires Equestrian are among those setting up permanent showrooms at Dallas Market Center which hosts the trade show on 22 – 25 January. The Texas event runs concurrently with the WESA Western/English Apparel & Equipment Market. Other companies taking showrooms include Ariat, Amahorse, ERS, JPC Equestrian, Majyk Brands, Next One Equestrian/Ekkia and The Hassinger Group. "We’re excited to welcome English [as distinct from Western] exhibitors to their new showrooms,” said Cindy Morris of Dallas Market Center. “Their presence will enrich the English product at our marketplace and attract a new set of buyers seeking the highest-quality products.” www.equestriantradenews.com

However, it’s no longer viable, says Hickstead director Lizzie Bunn. “The timing of the event in May made things challenging due to the weather,” she explained, “but the main reason is that we cannot make it economically viable. “The costs - particularly of judges and officials - at over £50,000 are exorbitant and, despite our best efforts, the event still ran at a loss."

Saddlers’ body sees membership rise

exhibited three allegedly infringing products at the BETA International 2022 trade fair. Following Equisafety’s complaint, the items were removed from sale. At hearings since then, His Honour Judge Hacon had dismissed Equisafety’s legal actions against Woof Wear for registered design infringement and passing off. In his recent ruling, Judge Karet said Equisafety’s copyright infringement claim against Woof Wear had failed “because the works do not qualify as works of artistic craftsmanship under the CDPA (Copyright, Design and Patents Act 1988).” He added: “I appreciate that Ms Fletcher genuinely considers that she has created a valuable market segment in high vis apparel for riders and that her products deserve copyright protection. “That does not, however, mean that the test for copyright protection has been met.” The full judgment can be found here: https://caselaw.nationalarchives.gov.uk/ ewhc/ipec/2024/2478?query=equisafety

Testing after travel risks false diagnosis New research has shown that testing for insulin dysregulation - the core component of Equine Metabolic Syndrome (EMS) - within three hours of travelling could lead to a false positive result for the condition. The study, by the University of Kentucky in partnership with the SPILLERS brand, was selected as one of the most clinically relevant pieces of research published in the Equine Veterinary Journal’s early view section. Insulin dysregulation is a major risk factor for laminitis. Laminitis associated with a high concentration of insulin in the blood (hyperinsulinemia) is now thought to be the most common form of laminitis in the UK, says the SPILLERS brand.

Photo: Tynka/Shutterstock.com

“Exorbitant” costs end dressage at Hickstead

For the first time since the pandemic, the Society of Master Saddlers (SMS) met in person for its AGM in October at the Black Country Living Museum in the West Midlands. The day started with a manufacturers’ showcase followed by the AGM. In the afternoon, there was a tour of the museum. Hazel Morley, CEO, reported that the Society continues to grow, with membership increasing from 589 last year to 632 members. There are 465 UK members and 167 overseas, spread over all categories. The AGM heard that the membership includes 174 trainees, highlighting that people continue to be interested in the society’s training, both on the craft side and fitting. Within the membership are 315 qualified saddle fitters and 34 qualified bridle fitters, with many being dual or triplequalified. The SMS AGM also saw current President, Karen Schlotter, end her term of office and Catherine Baker to take up the role for the next 12 months. (See People in this issue of ETN).

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Equestrian Trade News December 2024 | 5

ETN | NEWS

BETA International acquired by experienced exhibition organiser BETA International has been acquired by Raccoon Media Group. The trade show - which returns to the NEC in September - will be run by Raccoon’s newly launched Animal Health Division in collaboration with the British Equestrian Trade Association (BETA) team and its Trade Fair Committee. Raccoon organises the National Equine Show, plus other consumer events including The Running Show and The Cycling Show. It has acquired BETA International for an undisclosed sum. “This acquisition offers a unique opportunity for BETA International to grow and adapt within the expanding landscape of the equestrian industry,” said Claire Williams, executive director of BETA. “With Raccoon’s commitment and expertise, we look forward to delivering even more value to our members, exhibitors and trade visitors in the years to come.” BETA International 2025 is on 28/29 September in Hall 2 at the NEC, Birmingham. The PATS pet industry trade show is to run concurrently in Hall 1.

“Fresh investment”

Raccoon says BETA International “will receive fresh investment and innovative enhancements designed to strengthen its role as the go-to event for the equestrian trade, offering new opportunities for networking, education and business growth.” Nicole Cooper, newly appointed CEO of Raccoon Media Group’s Animal Health Division, who will be working with the BETA team, plans to introduce new features while maintaining the event’s trusted format and character.

“We are thrilled to be a part of BETA International’s future and are committed to enhancing what has made the show essential to the equestrian community,” she said. “With Raccoon Media Group’s resources and expertise, we aim to build on BETA International’s established reputation and create a dynamic event that provides greater value, connection and insight for all visitors.” Mike Seaman, Group CEO of Raccoon Media Group, added: “BETA International has earned its place as a vital event for the equestrian trade, and we are honoured to support its growth within our Animal Health Division. “Our goal is to expand opportunities for exhibitors and the wider equestrian community, creating an unparalleled event experience alongside our National Equine Show.” BETA International was founded by the trade association in 1979 as a travelling trade fair. More permanent homes at Doncaster and Sandown Racecourses saw the show expand and become BETA International. In 1995, BETA International moved to the NEC, Birmingham. Following a hiatus for the Covid pandemic, the show ran three times at NAEC Stoneleigh.

“We can help you and your staff sell with confidence” The British Equestrian Trade Association (BETA) has unveiled a packed training programme for 2025. Courses such as fitting riding hats and body protectors, retailing horse bits and in-store merchandising are set to run next year. For feed manufacturers and distributors, the legal marketing of feeds and the BETA NOPS scheme are on the training programme. Courses are designed for businesses in the equestrian trade and their staff. Participation open to BETA members – who benefit from preferential rates - and nonmembers. The training is delivered across a combination of in-person, online and on demand presentations. Some courses lead to a qualification; others deliver CPD points.

“Sell with confidence”

“Our retail courses are designed to equip store owners, managers and their staff to sell with confidence,” says BETA’s Claire Williams. “In challenging economic times especially, offering a specialised, personalised service is perceived as good value for money. The retailer is therefore more likely to make a sale on the day - and reap the rewards of that customer returning in the future.” All courses are presented by experts in their fields. Find out more about BETA training courses here: https://beta-uk.org/ training/

Key 2025 dates

BETA has also announced dates for important conferences and networking opportunities during 2025. The 2025 BETA AGM and Business Conference will be held on 24 February. The BETA Feed & NOPS Conference is scheduled for 11/12 June. A new BETA Lorinery Conference will take place in October.

6 | Equestrian Trade News December 2024

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Flatter saddles may improve ridden horse welfare Flatter-shaped saddles may better fit horses that spend most of their ridden time in motion, researchers have discovered. The new study by the Royal Veterinary College (RVC) and University of Southampton was funded by the Worshipful Company of Saddlers. The team found that horses’ backs become much flatter during movement compared with when stood still. Therefore, fitting saddles to a stationary horse may not be the best way to support weight distribution when the horse is moving, they say. Researchers used cameras to measure the saddle region of five horses' backs while standing, walking and trotting, recording the differences in curvature. Their observations were then verified using a laser-scanned, life-sized model horse.

It was found that the saddle region remained relatively stable during movement with only minor changes of a few millimetres. So deformable padding in saddle panels is likely sufficient to accommodate these small variations. The findings also highlighted the importance of withers clearance as this area was seen to be highly mobile. Next, researchers want to measure how horses’ backs change in canter and gallop, plus the impact of a rider’s weight. “Now the exciting question is ‘do we improve upon the [saddle] design by fitting to the moving animal?’ and, if so, what’s the best way of making that technique accessible,” says Dr Jorn Cheney, lecturer in natural sciences at the University of Southampton. Catherine Morris, trade, equestrian

Companies selected for awards at Your Horse Live Horsey consumers flocked to Your Horse Live at Stoneleigh on 8 – 10 November to boost their knowledge, watch demos and shop ‘til they drop. Trade exhibitors’ stands across the show were assessed by a judging team, the best being presented with awards by the British Equestrian Trade Association (BETA). Stands were judged on curb appeal, product display and layout, the staff’s face-to-face interaction with visitors as well as their product knowledge and ability to provide supporting material. “In the best traditions of Your Horse Live, there were many bargains to be found. However, the show looked tidy with many well-presented stands,” said BETA’s Claire Williams. “Whilst shopping is important to them, visitors are also very interested in knowledge and education.” BETA field officer Tricia Nassau Williams and CMO Dr Diane Fisher presented six gold awards and six silver awards to companies with outstanding trade stands at the show. In no particular order, they were: GOLD AWARDS • A Love and a Kiss Co (children’s educational toys and clothing) • Dengie • Horsehage • Emily Cole (artist and publisher) • Supreme of Sew (embroidery and clothing) • Red Gorilla SILVER AWARDS • Crafty Ponies • Grays • Henry James • Equine Clearance • Thunderbrook • Treehouse Sporting Colours 8 | Equestrian Trade News December 2024

 Horses’ backs become flatter during movement, leading researchers to suggest that flatter saddles might improve ridden horse welfare.

and charities advisor at the Saddlers’ Company, added: “This study offers valuable insight, and the findings will support fitters to have more impactful conversations with clients about maintaining optimal saddle fit. “Understanding a horse's back in movement and how it changes with factors like gait, load, fitness, and training is critical for achieving effective and comfortable fit for horse and rider.”

Gold Awards

Silver Awards  A Love and a Kiss  Crafty Ponies

 Dengie  Grays

 Horsehage  Henry James

 Emily Cole  Equine Clearance

 Supreme of Sew  Thunderbrook

 Red Gorilla  Treehouse Sporting Colours

www.equestriantradenews.com

Photo: Valeri Vatel/Shutterstock.com

ETN | NEWS

PR agency in trouble

Admire PR Limited, formerly Andrea Sexton PR Limited, has commenced liquidation proceedings. Creditors’ claims total £34,134, according to proposed joint-liquidators Siann Huntley and Sean Ward of Leonard Curtis. A creditors’ meeting was held on 6 November. The company’s failure has been attributed to cash flow issues and the director’s health. Andrea Sexton PR was set up in January 2019, the company name being changed to Admire PR in May of that year. Its main activity was PR, copywriting and promotion for other companies.

Little-noticed budget revelation could hit many in the trade As businesses digested The Budget – particularly the additional costs of employing staff – a new employee tax may have gone under their radar. Employer-provided double-cab pickup vehicles over one tonne will no longer be taxed as company vans from 6 April, 2025. Instead, these popular vehicles will be taxed as company cars, significantly increasing the tax burden for the employee and the National Insurance Contribution (NIC) for the employer. Transitional rules will be in place to protect the tax treatment of double-cab pick-ups provided, or ordered, before 6 April, 2025 for a maximum of four years. BETA alerted its members to this revision, pointing out that it was “slipped into the official Budget documentation after the Chancellor’s speech.”

NEWS | ETN

SPONSORS AND SHOWS

• Insurance company Agria has become British Equestrian’s Equine Insurance Partner. The partnership’s aim is to promote horse welfare, especially around British Equestrian’s Charter for the Horse. Launched earlier this year, it highlights empathy, care, respect, consideration and ethics and learning. A series of initiatives including content and training is planned by the new partnership. Pictured are Vicki Wentworth, CEO of Agria, with her counterpart at British Equestrian, Jim Eyre. • The Thelwell brand will be represented in the Shetland Pony Grand National at this month’s London International Horse Show. Oldeworlde Daniel, supported by Thelwell, will be ridden by Fleur Smith, daughter of former top jump-jockey Bill Smith. Fleur will ride in the famous Aldaniti silks, as worn by Bob Champion to win the Grand National.

ETN | PRODUCT NEWS

PRODUCT NEWS New stable rug with clever interchangeable neck cover

Gallop’s stable rug range continues to grow, the latest arrival being the smart new Trojan ST100g. Its striking orange binding indicates its fill weight and matches it with the corresponding outdoor rug. This handy feature for quick rug-weight identification - which makes life easy for stockists and consumers alike – now runs across the Gallop rug range. The new Trojan ST100g Stable Rug is made from a tough 420gsm outer fabric to fit superbly on most horses. All Gallop’s new standard stable rugs in the Ponie and Trojan collections have the option to purchase the brand’s new universal 50g four-point neck cover.

Take cover!

HyCONIC by Hy Equestrian unveils the H2cOat - a long, waterproof coat for complete protection from the elements. Designed to be riderfriendly, the H2cOat is made from 10,000mm water level fabric with an impressive breathability rating of 10,000g/mm2. Out of the saddle, it’s perfect for yard work, spectating or dog walking. As brand manager Rebecca Howsam says: “The H2cOat is the ultimate riding companion, and an essential piece of kit equestrians can rely on year-round.” 10 | Equestrian Trade News December 2024

This useful accessory fits from 50g to 200g rugs in the Ponie range, and 50g to 300g in the Trojan. It enables horse owners to use the same neck cover throughout any change of rug weights – offering great value for money. Gallop’s latest 100g Trojan stable rug has an RRP of £39.99, with trade prices from £19.99.

Great Christmas gift idea

Elico Suede Leather Horse Toys entertain stabled horses – and will put a smile on their owners’ faces. With carrot, dog or Little Piggy designs available, these sustainable toys are made from suede leather and filled with natural coconut fibres. A cotton rope is attached so they can be hung in the stable or horse box. The RRP is £16.95, making them a great stocking filler idea and fun item to display in-store.

Hygiene range appoints distributor CleanRound – supplier of anti-bacterial, anti-viral and anti-fungal shampoos and disinfectant yard/kennel washes for horses and dogs – has confirmed an exclusive wholesale partnership with Trilanco. The company can also supply retailers directly. Container sizes are one, five and 20 litres, with IBCs [intermediate bulk containers] of 1,000 litres available too. CleanRound was recently acquired by horse owner and customer Kerry Balment. She had been using the

equine shampoo for a skin condition on one of her own horses – then got the chance to invest as founder Bob Walker was retiring. “I’m excited to progress plans to re-establish the CleanRound range as the go-to products in equine and canine biosecurity and skin care, and to introduce their effectiveness to new customers,” says Kerry. “We at CleanRound are committed to delivering the same high-quality service as you have always been used to, and our existing customers will be glad to know that Bob will continue to be part of the new team.”

www.equestriantradenews.com

PRODUCT NEWS | ETN

New collection for pony lovers

Little Rider by Hy Equestrian has launched a new young rider range called Pony Passion. The collection blends fun, comfort and practicality for young equestrians with its equestrian-themed design in blush and navy. The Pony Passion range includes children’s clothing from tops to breeches to outerwear. Matching saddle pads, headcollars, lead ropes and grooming kits are to follow. “We wanted to create something special for young riders, something that celebrates their love for ponies and the sport as a whole,” says brand manager Rebecca Howsam. “Our collection is designed to capture the magic of every

moment they spend with their pony, whether they’re riding, grooming or simply dreaming about their next big adventure.” Little Rider by Hy Equestrian is available from Battles.

New range makes mucking out a breeze

Brand perfects its packaging

Trickle Net has upgraded the packaging for its slow feeding haynets By using a big, informative label instead of the previous carry-bag, the company says its aim is two-fold. To improve the packaging from an environmental point of view – and to allow customers to touch and feel the quality of the product. Our photograph shows Trickle Net’s new packaging (left) compared with the former version.

Ready-to-go gift sets

Hy Equestrian has a new line of stable maintenance equipment. Eazitools encompasses shavings, ragwort and muck forks, as well as trugs and feed stirrers – all designed to make time-consuming tasks easier. “We’re excited to offer Eazitools to support horse owners in their daily routines,” says brand manager Rebecca Howsam. “Our new range of mucking out equipment combines comfort and durability to provide the best solutions for equestrians who want topquality tools they can rely on.” Hy Equestrian is available from Battles.

Match made in heaven

Aztec Diamond has a collection of gift sets for equestrian enthusiasts. With RRPs from £25 to £85, there’s a sock pack assortment through to a winter accessories gift set featuring a headband, thermal gloves and socks. Young riders have their own gift set comprising a travel cup with interchangeable lid, daily planner and signature Aztec Diamond socks.

Chatham has collaborated with HiHo Silver to product a charming leather and silverware jewellery collection. It’s the British equestrian and marine footwear brand’s first excursion into the accessories market, with RRPs from around £35 to £65. Styles include a Signature Sterling Silver Roller Charm, Signature Sterling Silver Roller Bead and this Plaited Leather Bracelet with a Sterling Silver Clasp recreating Chatham’s classic rope logo.

www.equestriantradenews.com

Equestrian Trade News December 2024 | 11

ETN | PRODUCT NEWS

“New era of relaxation”

CalmaPRO+ is a new, competition-safe calming supplement from BETTALIFE. Formulated to support horses struggling with tension or anxiety, it contains 10,000mg of a magnesium mineral complex and 5000mg of the essential amino acid L-tryptophan per serving. The latter is said to support the production of serotonin, the ‘happy chemical’. CalmaPRO+ also contains nearly 3000mg of tri-calcium citrate to enhance magnesium absorption. The formula includes vitamin B1 and B6 minerals to support overall wellbeing and maintain a healthy nervous system. BETTALIFE says the supplement represents “a new era of relaxation.”

Like going to bed with clean sheets…

EQUIFRESH PRO, developed by Lallemand Animal Nutrition, is a bedding conditioner containing specific bacteria and enzymes. The product is a soft, fine, white powder that adheres to surfaces without caking. It has a ETN | PRODUCT NEWS refreshing eucalyptus scent. EQUIFRESH PRO enhances the absorbency of bedding, making it

“We think it will really complement the rest of our product range,” says director Ryan Millar, “it’s something we’ve been asked to develop countless times.” Grade IV paradressage rider Marcelle Ward says: “I’ve tried lots of calmers on my dressage horse Steve in the past. I’m delighted to say that CalmaPRO+ has been a complete miracle for him. “Steve has become much more focussed in his work, less bothered by other horses at shows, way more confident in himself and has relaxed and is now more trainable.” CalmaPRO+ is a palatable powder. The maintenance feeding rate can be doubled during high stress situations.

last longer while helping eliminate unpleasant odours such as ammonia, thus improving the air quality in stables. The bacteria and enzymes in EQUIFRESH PRO promote the growth of beneficial microorganisms in the bedding and stable environment. The resulting bacterial balance helps reduce moisture and improves the bedding’s composting process. Other benefits of using EQUIFRESH PRO include fewer urine patches, quicker mucking out and improved hoof condition, says the supplier. EQUIFRESH PRO is available in 15kg buckets; it’s recommended to use 1-2kg per week. The product is designed to work with any type of bedding or matting, and complements regular cleaning and disinfection routines.

Saddle fitter’s workhorse

Busy saddle fitters – or anyone with lots of tack to move around – will love this Saddle & Bridle Trolley from Stubbs England. Equally appealing for use in the tack room, on the yard, at competitions or in store, the tough trolley carries three saddles on large 20cm wheels. Made in black Stubbyfine coated steel, it’s fitted with a bridle hook too. 12 | Equestrian Trade News December 2024

Glossy book goes behind the scenes

Aachen Equestrian Beauty is a celebration of one of the world’s greatest horse shows. Renowned equestrian photographer John Minoprio captures the Aachen action with his camera, giving readers a front row seat at this horsey feast that was founded in Germany in 1898. The beautiful coffee table book has a foreword by dressage doyenne, Isabell Werth. It illustrates Aachen’s dressage and show jumping as well as its eventers, carriage drivers and vaulters. Alongside the winners and stars, John Minoprio has photographed the supporting cast, the gala opening and closing ceremonies and the Horse and Symphony programme, an evening of magical equestrian pageantry and music. Aachen Equestrian Beauty has an RRP of £40.

Festive treats return

It’s beginning to look a lot like Christmas and Saracen’s Festive Munchies are back. The limited-edition, sticky toffee pudding flavoured treats taste delicious but have a low sugar formulation. The RRP is £7.50 for 1.8kg. www.equestriantradenews.com

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ETN | BENCH SADDLER OF THE MONTH

Celebrating the best bench saddlers…

This award, presented in conjunction with the Society of Master Saddlers (SMS), recognises those who uphold the highest standard of leathercraft skills.

This month’s ETN/SMS Bench Saddler of the Month is BONNIE DALE

About Bonnie Dale

“It’s great to be part of the SMS community,” says Bonnie Dale.

Bonnie grew up in West Cork, Ireland and has ridden since she was four years old. Always creative, her favourite subjects at secondary school were woodwork and technical graphics. “I’ve always loved making things by hand and finding out how things are put together,” she says. “I think this comes from going to work with my dad who is a motorsport engineer.” Bonnie worked at Fernhill Sport Horses [in Kilkenny] for almost three years. “Working with the young horses on the yard and away at events gave me such valuable experience,” she says. “It was during this time that I realised that I wanted to work with horses in some way or another.” Having finished her leaving certificate [the Irish equivalent of A-levels] at 17, Bonnie toyed with the idea of studying architecture at university. But her passion for horses remained so, that summer, when she found a saddlery course on the internet, it was like a dream come true. “I thought I would be much happier being able to hand-craft items and still be involved with the equine industry,” she explains.

Saddlery training

In 2021, Bonnie began studying for the Diploma in Saddle, Harness and Bridle Making at Capel Manor, London, finishing her studies at the end of June last year. She completed her City and Guilds Level 2 Diploma in Saddlery and is now an SMS Intermediate Saddler. In the future, Bonnie would like to do her Level 3 in bridle making and possibly the bridle fitting course too. 14 | Equestrian Trade News December 2024

In the workshop

Bonnie has worked four days a week at Harley Equestrian in Northamptonshire since the start of her saddlery course. Her boss is SMS Master Saddler and Qualified Saddle Fitter Tracy Habgood. “I’m always busy and it’s a fun place to work,” says Bonnie. “They’ve made feel so welcome since I came over from Ireland. “I’m the only one in the workshop and I make new equestrian items as well as doing repairs on all sorts of things including boots, rugs, designer bags and everything in between.” Bonnie finds repairing items particularly rewarding. “It’s so important to keep items usable instead of always buying new. Repairing also keeps a sentimental item alive,” she says. “Handing back a repaired item to its owner is a great feeling.” One of Bonnie’s more unusual commissions for a tool roll for a vintage Aston Martin.

Winning ways

Being placed in all three classes she entered at the SMS National Competition earlier this year has really boosted Bonnie’s confidence. “It was a lovely experience to be part of the SMS community,” she adds. Bonnie won the Trainee Bridlework class where entrants had to make a snaffle bridle. She came fourth in another Trainee Bridlework class to make a crupper and dock; and third in the Trainee Saddle (Rural) class for which she made a saddle. www.equestriantradenews.com

 A classic and beautifully crafted leather headcollar by Bonnie Dale.

See nearly 400 quality products

at STUBBSENGLAND.com

Bonnie Dale has been busy making a selection of leather items to sell at Christmas markets.

Unusual commissions

Bonnie has had a few unusual commissions – one being to make a flagpole holder harness for a Scout group’s 100th anniversary. “It was unusual to make something to fit a person, rather than a horse or dog, but I can’t wait to see it in use in their parade,” she says. Bonnie has also made a tool roll for a vintage Aston Martin car.

Slo - Grazer S104

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When she’s not working at Harley Equestrian, Bonnie is focusing on building her own business - Bonnie Dale Leatherwork. Currently, she’s busy making stock including leather bracelets to take to Christmas markets. “I’m making lots of different kinds of leather bracelets and bangles, which are proving popular. I have also made some tote bags, belts and a few custom items like headcollars,” she says.

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Horses back home

Back home, Bonnie’s family has several equines. There’s Spirit, Bonnie’s pony who is now 35; his companion Peaches the Shetland; Nellie who is her mum’s horse; and Jack who’s patiently waiting for Bonnie to return to Ireland, get him fit and do some eventing.

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Saddle & Bridle Trolley

How to nominate a bench saddler:

Everyone is invited to nominate bench saddlers they feel deserve to be named ETN Bench Saddler of the Month. Candidates for the award must be a member of the SMS and based in the UK or overseas. To nominate a bench saddler (or more than one), email editor@equestriantradenews.com and tell us why this person deserves to be put in the spotlight. Please include the bench saddler’s name and business name too.

www.equestriantradenews.com

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ETN | PEOPLE

Sponsored by

People Peter Hansford has joined Heiniger as national trade manager for the Swiss clipper brand in the UK equine market. He joins Heiniger from pharmaceuticals specialist MSD where he worked with the Allflex brand as livestock ID product manager responsible for animal tagging technology. Peter has worked with Heiniger in the past when Cox Agri had the concession for the UK. “Heiniger now has a full team in the UK to service the equine, agriculture and companion animal sectors,” he says. “With a head office in Leeming Bar, North Yorkshire, we offer sales, service and support to our equine retailers and customers throughout the UK.” Peter’s family has had horses for 40 years, at one time keeping eight at home.

16 | Equestrian Trade News December 2024

Catherine Baker (pictured right) is the new President of the Society of Master Saddlers (SMS). She succeeds Karen Schlotter (left) and holds the role for 12-months. Catherine took up saddlery 20 years ago after nine years of corporate life. She’s an SMS Master Saddler, Master Bridle Maker, Qualified Saddle and Bridle Fitter, as well as joint course leader for the SMS Bridle Fitting qualification. “Taking on the presidency of the SMS is truly a privilege and something I never considered would happen when I made the decision to pursue a career in saddlery,” says Catherine. “In some ways, I still consider myself a novice compared to many and I am still learning something new every day. I’m looking forward to the next 12 months as the SMS continues to go from strength to strength.”

Lily Thomas won the Royal Agricultural University’s equine dissertation of the year for her study on An Evaluation of Public Opinions and Perceptions on Equine Bodyweight in the Showing Sector. The annual competition is supported by Dengie with books and gift vouchers to the winners. A previous job at the Horse Trust sparked Lily’s interest in equine obesity. Her survey highlighted the need for showing judges to take a firmer stance and not reward obese horses.

Jodie Seddon, who contributes ETN’s Legal Digest, has become one of five top tier equine lawyers in the UK. She was awarded a Tier 1 rating by Chambers and Partners, the independent body that rates law firms and lawyers. Aria Grace Equine Law, where Jodie is a Partner, has also been recognised with a departmental ranking for the first time. “We are very honoured by the rankings, both as a team and individually,” said Jodie. “Our ambition is to ensure that all equestrians can access top class legal advice, and the recognition from Chambers evidences the quality of service that we provide. Above all, we are grateful for the support of our broad client base, whose varied interests and activities ensure that no two days are the same.” Aria Grace Equine Law has been supporting Spinal Research in 2024 by donating 5% of all equine law fees.

www.equestriantradenews.com

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ETN | BETTER BUSINESS

Is fear the reason you’re not a billionaire? “It’s not what you are that determines your success, it’s what you do,” says Ian Child.

xploiting a niche, seeing an opportunity first, or just being better than the rest are just a few ways to build a successful business. There are many more routes, but regardless of the path taken some businesses go off track.

What’s the difference between you and a billionaire?

My business is training people to be successful in property development. I often ask my students the following question: “My genetic profile is a 99.9% match with one of the world’s most famous celebrities – but can you guess which one?” I’m a middle-aged white male, so suggestions are always famous, middleaged white males. My answer raises a few eyebrows and the response: “But you look nothing like Oprah Winfrey!” It was, of course, a trick question since every human shares 99.9% of their genetics with every other human. So, congratulations; you’re all as biologically similar to Oprah as I am. The point of my question was to establish an immutable law of success. It’s not what you are that determines your success; it’s what you do. Oprah is a billionaire broadcaster, 18 | Equestrian Trade News December 2024

businesswoman and celebrity. But the tools in her armoury that led to her tremendous success are identical to yours. If you’re not currently as successful as Oprah, it’s not because she’s different from you; it’s because she acted differently. There are around 2,600 billionaires globally. Why aren’t you in that club? You’re virtually identical to them, so you have the potential to achieve the same level of success… In all likelihood, you haven’t reached billionaire status because of fear.

Know yourself

So, how come Oprah’s nailed it, and you haven’t (yet)? Well, the problem is most people don’t understand how their brains work. The person you think of as ‘you’ is really just your conscious brain, which accounts for around 2-4% of your brain power. The other 96-98% is owned by your subconscious mind, which operates beneath the surface of your awareness and is responsible for automatic processes, learned behaviours and deeply ingrained patterns. It stores memories, emotions, habits and beliefs that influence your actions without your direct knowledge.

Unlike the conscious mind, the subconscious is not bound by logic or time; it processes emotional information quickly and is particularly attuned to survival-based instincts, like fear. Your conscious and subconscious have different goals. Conscious wants things like fame, fortune and success; your subconscious simply wants you to stay alive.

Instinctively risk averse

Your subconscious hasn’t evolved much since our cave-dwelling days with its powerful self-preservation instinct. It doesn’t like it when you draw attention to yourself. And it worries a lot about what others think of you. To see this in action, try making a speech in front of an audience of a few hundred people. I guarantee you’ll be able to make the same speech solo in front of the bathroom mirror without a hitch. But as soon as you even think about taking to the stage where people can judge you, your subconscious throws emotions at your conscious mind to try and stop it. This is fear. You feel nervous, sweaty and even nauseous. Even though your conscious mind knows that public speaking can’t kill you, it dislikes the fear www.equestriantradenews.com

BETTER BUSINESS | ETN

feeling so much that it usually prefers to skip public speaking altogether.

Expanding comfort zones

I use public speaking as an example, but the same rule applies to anything that sits outside your comfort zone – for example, pitching to investors. By definition, stuff that your subconscious is okay with is inside your comfort zone; stuff it’s worried about lies outside. To be successful in business, you must take risks or sell yourself and your ideas to people you don’t know. These are all things that your subconscious dislikes, and so sends your conscious mind fear signals. As a result, many people never properly leave their comfort zones and so never find true success. Successful people, on the other hand, recognise that the feelings of fear are just their subconscious minds worrying about things that aren’t actually going to materialise. They appreciate that feeling fear is a good thing – it shows they’re

operating outside of their comfort zone and are therefore making progress. The good news is that comfort zones expand based on experience. If your subconscious sees you survive public speaking or pitching to investors often enough, it becomes more comfortable with it.

Taking control

Just like Oprah, you have the ability to be successful. So, if you’re not yet as successful as you want to be, something must be holding you back. Quite often, it’s simply a fear of putting your head above the parapet – or perhaps a touch of imposter syndrome that makes you think that you’re not cut out to be successful. Or a simple case of fearing that people will judge you as you take your first steps on a new path. Either way, it’s your subconscious that’s pulling the strings and preventing your conscious mind from taking action. So, if you want to be successful, it’s time to give control back to your

conscious brain. You won’t stop your unconscious from making you fearful, but now that you know it’s operating on a false premise, you’ve a fighting chance of feeling the fear and doing it anyway.

About the author:

Ian Child is a former corporate leader, co-founder of a leading property development training company propertyCEO and the author of Your Own Personal Time Machine, a guide to getting your life back. www.propertyceo.co.uk https://www.facebook.com/ propertyceotraining/ https://www.instagram.com/ propertyceotraining/ https://x.com/Property_CEO https://www.linkedin.com/company/ propertyceo

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ETN | RETAILER PROFILE

From sci-fi fanatic to

animal feed retailer

New retailer Joyce Clements, of Hedingham Animal Feeds in Essex, tells Deborah Hayward how she is finding her first few months in business.

hey say that necessity is the mother of invention and this is certainly true for Joyce Clements and her husband, Mark Grantham, who set up their own retail business following the demise of a local feed store. “I have two horses and there was nowhere near us to buy feed, so we started our own store in a warehouse unit we already owned, catering for horses, hens and everything in between,” explains Joyce. Located on an industrial estate in the large Essex village of Sible Hedingham, near Halstead, Hedingham Animal Feeds opened its doors in February, just ten months ago. “The response from our local community has been phenomenal,” says Joyce. “Horse stuff is our biggest seller, followed by chicken feed. Then, there’s feed for cats, dogs, ferrets, guinea pigs, gerbils, rabbits, fish and we even have turtle food. We also offer supplements, bedding and lotions and potions.”

Frames and feeds

Joyce and Mark combine this new venture with their existing sporting memorabilia business, established around 20 years ago. “We used to organise signings with people like Mike Tyson and Pele, then frame their boxing 20 | Equestrian Trade News December 2024

 Hedingham Animal Feeds is in the capable hands of Joyce (left), Mark and Sharon, who pull together to deliver great feeds and excellent customer service.

gloves and shirts to sell to collectors,” explains Joyce. “We still do this, but on a much smaller scale, concentrating mainly on the framing, which we do in the adjoining unit to the feed store.” Rising costs and a shifting economy hit the collectibles market and were contributing factors in the decision to open Hedingham Animal Feeds. “Sporting memorabilia is a disposable-income type of product,” says Joyce, “and, with changing times, we had to look at what people actually needed.”

Building a business

Although Joyce takes responsibility for the store, she relies on Sharon Wernham for its day-to-day running. “Sharon actually joined us from the feed store that closed and is a tremendous asset with her huge amount of product and animal knowledge,” says Joyce. “In fact, she was known as the Chicken Oracle there because she knows so much about them “I work in the store on Wednesdays, when Sharon has her day off, and we alternate our Sundays. I love it and have found that I’m rather good at the sales side.” Mark remains committed to the framing business, but helps the feed store by unloading pallets and taking care of weekly deliveries for locals. “We will take orders to yards or individuals, provided the value is more than £49,” explains Joyce.

 Joyce is a keen Harry Potter fan and even has her own robe and wand.

www.equestriantradenews.com

RETAILER PROFILE | ETN “A lot of our customers want the cheapest feed, but then there are others who want the top-end expensive stuff.”

Tipples on sale

 The feed store is packed with feed for horses, hens and everything in between.

Family and friends have also helped the couple set up the store. “My dad, Stan, came down from Scotland and Micky Hazard, an ex-Spurs footballer, was brilliant, too. He got really involved.”

A community asset

Response from the local community has been overwhelmingly positive. “People tell us how glad they are that we are here,” says Joyce. “We can see that we have made a big difference for some people and that is lovely. “We get all sorts coming in for their food – horsey people, gamekeepers and some who pay for chicken feed with small change earned from selling their eggs.” The high regard in which locals hold Hedingham Animal Feeds was plain to see when it made the finals of the customer-nominated Best New Retailer at this year’s British Equestrian Trade Awards (the BETAs). “We might not have won, but we were thrilled and no-one can ever take that experience away from us,” says Joyce.

Learning on the go

Starting a retail business in the competitive animal feeds industry hasn’t come without its challenges. One of the biggest hurdles has been working out the right products to stock. “We started with a big range of brands across feed and bedding, but have gradually had to whittle them down,” says Joyce. “This is definitely a Baileys, Allen & Page and Dengie area, as customers seem to want products from local companies. We once tried a different bedding from up north and nobody was interested. “Finding a balance is difficult, as there always seems to be something that somebody wants that we don’t stock. If we were to set up again, I would start with a lot less feed while I figured out what people want, but that’s the learning curve.

 Customers can choose from a selection of alcoholic drinks supplied by local companies.

www.equestriantradenews.com

In an effort to make their store a little bit different, Joyce has an alcohol licence and offers wines, gins, vodka and ales from local breweries and distilleries, as well as stocking Jeremy Clarkson’s Hawkstone beer and cider range. “It works well, as people might buy other things when they come to collect their drink and we have horsey women who take their husbands some beer back to soften the blow when they’ve been shopping,” says Joyce.

Preparing for Christmas

Joyce and Mark are determined to make their first Christmas go with a swing, so have organised a range of gift tokens and special hampers for horses, dogs and cats with colour-matched bundles, as well as seasonal drinks packs.

The end goal

While there are plans to grow the business, Joyce understands that they are just at the start of their journey. “We haven’t got the facilities to do mail order at that moment, so that’s something we are going to sort out,” she says. “But, for us, this whole experience is so rewarding. “We’re really focused on serving our customers, building relationships and establishing a foundation we can be proud of.”

ETN asks Joyce…

Q: Where did you meet Mark? I am a sci-fi geek from Aberdeen who used to attend conventions and he was there selling merchandise. Q: When did you move to England? I left Aberdeen, where I worked in a livery yard, in 2010 and came to England with my springer spaniel, Hector, and my horse, Jerry. Q: Why did you leave Scotland and head south? If you were to cut me open, you would find Star Trek insignia. I am a massive sci-fi fan and I would volunteer at conventions, which were mainly down here. There were a few in Scotland, but not as many. Q: Is this your first experience of working in retail? My only experience had been selling Funko Pop toys at sci-fi conventions. These are three-and-a-half-inch toys based on any show you can imagine. Biggest sellers were Buffy the Vampire Slayer and Minions. Q: Is sci-fi still your passion? I love Harry Potter now. We are only two hours away from the Harry Potter studios, where my inner geek comes out with a vengeance. We have been 30 times and, even though I am nearly 50, I strut around in my own robe and wand.

Equestrian Trade News December 2024 | 21

ETN | GUT HEALTH

6 5

Good mood food Horse owners are discovering the importance of a healthy gut to their horses’ general wellbeing.

Daily care

NAF Five Star GastriAid is a daily supplement for total gut health. Feeding it provides targeted gut support to maintain total tract digestive health. GastriAid contains Five Star BioG. The blend of pre, pro and post biotics is designed to support good bacteria, along with total gut support to help balance pH levels and promote nutrient uptake. 2

Whetting the appetite

TopSpec Digestive Aid is designed to support healthy digestion and appetite. It contains high levels of a pure, protected probiotic yeast and pre-biotic MOS plus vitamin B12 amongst its ingredients. It’s particularly effective for horses that are working hard, on high concentrate/low forage diets and/or stressed. 3

Digestive support

Lincoln All Inclusive Digestive Balancer is designed to support equine digestive health. It combines prebiotics and probiotics to promote a balanced gut flora, essential for efficient digestion and nutrient uptake. 22 | Equestrian Trade News December 2024

It also includes yeast cultures to enhance fibre digestion and stabilise the gut environment, plus digestive enzymes. 4

In times of stress

BETTALIFE PharmaTRAC Total Digestive Support is formulated to support the horse’s fore and hind gut and maintain an optimum pH level. Coupled with correct management and forage, PharmaTRAC can be fed as part of a year-round maintenance programme or when additional gastrointestinal support is required during times of stress. 5

When sand is a concern

Horses that regularly pick at short grass on light, sandy land sometimes swallow particles of soil. Problems can arise if soil and sand accumulates in the gut. Cavalor PasSand supports horses that graze on sandy pastures. It contains psyllium, insert oils and probiotics. Owners can test if their horses are prone to ingesting sand. This is done by putting a few droppings into a surgical glove or plastic bag, filling it with water and hanging it up. If sand is present in

the droppings, it will sink to the bottom of the bag or the fingers of a glove. Cavalor is available in the UK from Zebra Products. 6

Defending from stress

SUCCEED offers a blend of oat-based polar lipids and beta glucans, prebiotic fibre, mycotoxin binders and amino acids. It’s designed to promote optimal digestion and strengthen the gut’s natural defences against stress and disease. 7

Gut friendly feeding

Dengie Healthy Tummy is a blend of chopped and pelleted alfalfa with a rapeseed oil coating. Protexin In-Feed Formula provides prebiotics and yeast to promote gastric health. Oregano, cinnamon, ginger, rosemary and thyme feature to enhance palatability. Vitamins and minerals, including B vitamins, are included to provide a fully balanced diet when fed at the recommended quantities. 8

Finding the key

A high-fibre diet with limited concentrates is key to supporting gut www.equestriantradenews.com

GUT HEALTH | ETN 8

health, says British Horse Feeds. The company’s Fibre-Beet has a high fibre content and alkaline properties to help maintain a healthy gut. Fibre-Beet combines Speedi-Beet with alfalfa and oat fibre, supplemented with biotin, sodium and calcium. It’s designed to be soaked. Speedi-Beet offers easily digested soluble fibre for slow energy release, along with low starch and sugar. 9

Inner glow

EquiGlo Quick Soak 10 Minute Beet is rich in highly fermentable fibre, which boosts beneficial gut microbes and helps to maintain good stomach and digestive tract health. It provides the horse with slowrelease energy and is rich in calcium. Made by Henry Bell & Co from British-grown, pure, unmolassed beet flakes, it can be safely fed to all horses and ponies, including those at risk of laminitis. It is approved by the BETA assurance scheme. 10 Perfectly poised

SPILLERS Ulca Balancer is a multivitamin and mineral balancer with added gastric and digestive support. www.equestriantradenews.com

It bears the BETA EGUS mark of approval, signifying it as suitable for equines prone to gastric ulcers as part of a balanced diet. With pre and probiotics to support gut health and pectin, lecithin, FOS and calcium for gastric support, SPILLERS Ulca Balancer is ideal for balancing a fibre-based diet. 11

Gold standard solution

A consistent, steady supply of forage is generally reckoned to be the gold standard way to avoid equine gut issues. And that’s exactly what the SloGrazer from Stubbs England delivers. The Slo-Grazer also reduces waste and mess – and is a great boredom breaker – while slowing consumption and encouraging a natural feeding position. The sturdy feeder incorporates a hatch on the underside for simple filling. The horse uses his teeth to pluck forage through the grazing grid, just as he would graze grass. The grid goes down as the hay level reduces. The Slo-Grazer is made in tough Stubbythene moulding and comes in red, blue, green, black or pink.

12 Feeling fine

Omega Digest Gut Balancer helps support general wellbeing while aiding digestive function and efficiency. A palatable, everyday probiotic and prebiotic powder, it can be beneficial for horses with loose droppings. It also contains brewer’s yeast, packed with complex B vitamins, minerals and essential amino acids. 13 Soothing support

Available in both powder and liquid formulations, Coligone is designed to to soothe and ease gastric stress and irritation. Containing active natural ingredients, including pre and probiotics, it supports healthy acid levels in the gut, and is ideal for use during periods of stress – for example, travelling and competing – when disturbance of the microflora in the digestive tract is more likely. The addition of seaweed and sodium bicarbonate helps maintain healthy gastric acid levels, supporting a balanced digestive tract. In its liquid form, it’s fast-acting, providing a physical buffer that sits on the surface of the stomach and guards against gastric acid from irritating the delicate upper area of the stomach. Equestrian Trade News December 2024 | 23

ETN | REPORT

Turning back the pages… For four decades, ETN has reported on the equestrian trade. Let’s look back at the news, people and products that were making headlines this month five, ten, 20 and 30 years ago. Five years ago...

Ten years ago...

In December 2019, ETN reported:

In December 2014, ETN reported:

Twenty years ago...

Thirty years ago...

In December 2004, ETN reported:

In December 1994, ETN reported:

• TI Media, publisher of Horse&Hound and Country Life, was acquired by Future Plc. Bath-based Future’s existing magazines covered cycling, music and technology. • BETA led a trade mission to Russia to explore the potential for British equestrian suppliers to do business there. The chance for participating UK companies to present their products to a large group of retailers in St Petersburgh was among the highlights. • Laura Cackett joined Blue Chip Feed as managing director after 12 years with Horseware Ireland. • The Society of Master Saddlers pushed the boat out by hosting its annual dinner on the SS Great Britain in Bristol Harbour.

• The British Equine Event, the shopping and demonstrations show held annually at Stoneleigh, was rebranded Your Horse Live. Emap Active, publisher of Your Horse magazine, had acquired the event the previous year when it ran as Your Horse British Equine Event. This year’s event drew 18,600 visitors to see demos by Mary King and Graham Fletcher, plus an evening performance with Tim Stockdale and Peter Storr. • Milford Saddlery became the latest company to launch a retail franchise operation. Ann Pallas-Bentley said it was already halfway to its target of 30 stores throughout the UK, with franchise agreements signed in France, Greece and Spain too. • Soaring fuel prices were encouraging horse owners to move away from diesel-guzzling lorries to trailers, SEIB’s Nicolina MacKenzie told ETN. • In product news, H-Zone jackets, Lansdown rugs, ground pole holders by Kelowna, GG Wear gilets, British Bata boots and Equenox riding shirts were among the brands making headlines. 24 | Equestrian Trade News December 2024

• Robinsons, the UK’s largest equestrian retailer, was set to open a fifth store in Leeds. “We’ve had customers from Yorkshire ever since we first took a show stand at the Great Yorkshire Show nearly 40 years ago,” said sales director Paul Bentham. • Dragons’ Den star Deborah Meaden spoke to ETN ahead of her appearance at BETA International. “Riding gives me the space I need, it makes me better at business,” said the horse-owning entrepreneur. • Rob Ower of Finchley, North London based College Farm Saddlery & Pet Supplies, appealed to reps and agents to make more visits. “They see we’re inside the M25 and think we can’t be for real,” he said. • Helen Stone left Fieldhouse Riding Equipment to set up as an independent saddle fitter. She was to work with various brands including Utopia Saddlemakers, founded by her husband Nick Stone earlier in the year.

• BETA International’s stand space was almost sold out ahead of its move to the NEC the following February. The show’s Horse Demo Area was to be sponsored by Gore-Tex and the Fashion Show by Barrier Hygiene. Toggi and Musto were among a strong contingent of country clothing exhibitors. • The Rt Hon Sir Adam Butler became BETA president, taking over from the Duke of Richmond & Gordon. Sir Adam, the son of leading post-war politician Rab Butler, was a Conversative MP from 1970 to 1987, and a great advocate for racing and rider safety. • Event rider Robert Lemieux was gaining a reputation as an equine chat show host. But when he was delayed by traffic on his way to present an evening with Hydrophane sponsored riders Karen Dixon and Carl Hester, the company’s boss Nick Ward had to step up to the microphone. • David Stuart Monteith left his job at Dawson International United Brands, parent company of country clothing supplier Braemar. Keith Vanstone joined The Wholesale Company, HAC-TAC’s Phil Duff fell off a horse and gashed his leg – and Rob Welch, MD at Battle, Hayward & Bower, tripped over and broke his arm. www.equestriantradenews.com

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ETN | FEED FOR VETERANS 4

2 3 1

Comfort eating

As the winter begins to bite, many older horses and ponies need additional nutrition.

New on the scene

Baileys’ new Senior Soft & Lite is a reduced calorie, high fibre blend providing optimum nutrition to older equines, especially good-doers and the dentally challenged. With no whole cereals flakes, and low starch and sugar levels, it’s gentle on the digestive system and suitable for those with PPID (Cushing’s) and/or prone to laminitis. Senior Soft & Lite includes flakes of Baileys’ Natural Meadow Cobs, plus highly digestible superfibres - a blend that looks appealing and provides fibre variety to encourage a healthy microbial balance. Also included are prebiotics, live probiotic yeast and postbiotics, as well as UK-grown whole nettle which supplies antioxidant polyphenols and flavonoids, plus key vitamins and minerals which support the body’s response to stress and inflammation. Senior Soft & Lite is fully balanced with vitamins, minerals and protein and contains extracts of flavours of essential oils to tempt the fussiest of feeders. It can be fed dry - those with good teeth will benefit from the extra chew time; yet also soaks to a soft mash in around ten minutes, in cold water, for those with poor dentition. 26 | Equestrian Trade News December 2024

‘Lite’ as a feather

TopSpec Senior Lite Feed Balancer is designed for elderly horses that do not need extra condition. It combines the benefits of a nonconditioning feed balancer tailored to the needs of older horses, with a joint supplement. TopSpec Senior Lite Feed Balancer includes the scientifically recommended rate of glucosamine in a daily quantity of feed to support healthy joints - 10 grams of glucosamine/500kg horse/day. 3

Easy to chew

EQUIGLO Quick Soak 10 Minute Beet’s fibrous nature and easy-to-chew texture make it an ideal partial hay replacer for older horses with poor dentition. It also contains highly fermentable fibre, which boosts beneficial gut microbes and helps to maintain good stomach and digestive tract health. This quick-soaking feed is made from micronised, unmolassed beet flakes and can safely be fed to all horses and ponies, including those prone to, or at risk from, laminitis. Made from British-grown sugar beet, EQUIGLO 10 Minute Beet is low in sugar and starch. When feeding to veterans as a partial hay replacer, it should be given with

three parts unmolassed chaff or other ground-fibre hay-replacing feed and introduced gradually. 4

Adding calories

CushCare Condition from Dodson & Horrell provides additional conditioning calories in a low starch, low sugar format suitable for horses that have difficulty chewing. It is high in oil to support weight gain and provides a steady release of energy. Good quality protein (lysine) is added to support muscle health and development, while an antioxidant blend features too. A live yeast (probiotic) supports digestive health; omega 3 fatty acids and glucosamine support joint function. 5

Blended fibres – with no straw

Dengie Hi-Fi Senior combines alfalfa with soft grasses. The short chop, soft blend of fibres makes it ideal for veterans with less than perfect teeth and those who are unable to eat hay or haylage. The straw-free formulation makes Hi-Fi Senior highly digestible as well as being ideal for horses with respiratory issues, says Dengie. Molasses is added for palatability; www.equestriantradenews.com

FEED FOR VETERANS | ETN 5

6 while the rapeseed oil creates exceptional coat shine. Hi-Fi Senior can be used as part of the bucket feed or as a full or partial forage replacer up to ad lib quantities. It has a similar calorie and sugar level to an average hay. 6

Supports good condition

Equerry Veteran Mix is designed for elderly horses and ponies that need to gain weight and condition. It includes good quality protein to promote topline, vitamins and minerals and generous levels of yeast to support a healthy digestive system. 7 7

When chewing’s tough…

Speedi-Beet soaks into a high-fibre, palatable mash that requires minimal chewing. Therefore it’s ideal for veterans who find chewing difficult. It’s also low in starch and sugar, a crucial consideration for horses with metabolic conditions such as laminitis or equine metabolic syndrome (EMS). Speedi-Beet’s highly digestible fibre provides a natural prebiotic effect as well as beet pectin (a soluble fibre) for optimum gut health.

helps your stable stay fresher for Longer Specific bedding conditioner with bacteria Helps improve microbial balance Helps reduce ammonia emissions Helps reduce cleaning time Easy to apply

Call us on +44 (0) 7884 312384 or scan the QR code to find out more STOCKISTS WANTED Please get in touch if you are interested www.equestriantradenews.com www.lallemandanimalnutrition/en/united-kingdom-ireland

Equestrian Trade News December 2024 | 27

ETN | FEED FOR VETERANS 8

9 10

You can lead a horse to water…

Every horse should have access to fresh, clean water; veterans being especially susceptible to the ill effects of dehydration. The recently retooled – and now even stronger – Stubbs Flat Backed Bucket makes it easy for owners to keep their horses well-watered. The flat side of the 18-litre bucket avoids water slopping down your leg when carrying it. This shape also means it can be hung on a wall using the Stubbs’ Trigger Hook with galvanised Back Plate. A bucket hung at equine shoulder height is less likely to get contaminated with hay and bedding – and may even encourage some veterans to drink more readily. Automatic drinkers have many pluses. But they don’t enable an owner to monitor water intake like a bucket does. Using a bucket also means an older horse can be tempted to drink with a ‘soup’ made from a highly diluted mashtype feed. Stubbs’ Large Flat Back Bucket comes in white, red, blue or black. 28 | Equestrian Trade News December 2024

Young at heart

SPILLERS Senior Conditioning Mix is designed for active seniors who have trouble keeping weight on. It contains a blend of steam flaked cereals and oil for condition while smallsized particles make for easier chewing. It includes glucosamine to support joint health and live yeast for digestive health, as well as chelated minerals to aid absorption and antioxidants to support the immune system. 10 Topline support

PharmaPlast Ultimate Topline from BETTALIFE is a sugar free, non-heating powdered supplement to support general wellbeing, optimum muscle condition, hoof and coat quality. Containing every essential amino acid plus spirulina, PharmaPlast increases the bioavailability of hard feed. It contains banana powder for potassium and palatability, alongside selenium, vitamin E for healthy muscle growth, and DHA to assist natural immune development. Ideal for horses in and out of work, PharmaPlast supports overall muscle condition and topline when used with an appropriate management programme.

Struggling to maintain condition?

Omega Rice is a palatable, stabilised rice bran and linseed pellet. High in oil, the fatty acid omega 3 and limestone, it’s useful for veterans struggling to maintain condition. It provides a rich source of antioxidants, has balanced calcium and phosphorous levels, and is fortified with vitamin E. Added limestone provides calcium, supporting overall bone health. 12 Staying flexible

NAF Five Star Superflex Senior has been formulated to provide targeted nutrition for the maintenance of senior joints and older horses and ponies. It provides key joint support nutrients working in synergy with natural sources of omega 3 fatty acids and naturally sourced antioxidants which are particularly important for the joint stresses that affect older equines. Whether still competing, regularly hacking out or enjoying a quieter life, Superflex Senior is a great choice to maintain joint integrity and soundness in older horses and ponies. www.equestriantradenews.com

NEW

SENIOR Soft & Lite A DELICIOUSLY DIFFERENT FORMULATION

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What veteran owners will love!

Reduced calorie Visually different! Delicious high fibre Low starch & sugar Molasses & barley free Linseed & soya for coat shine For striking POS & more info: Baileys Horse Feeds sales@baileyshorsefeeds.co.uk Tel: 01371 850 247 www.baileyshorsefeeds.co.uk

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Supporting Horse Welfare Saddle and Bridle Fitting Courses

The Society of Master Saddlers run Saddle and Bridle Fitting Courses which include advice and support on high levels of horse welfare. Contact the office for dates and an application form.

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SMS CPD FEATURE | ETN ACCREDITED BY

Photos: marikond/Shutterstock.com, Mike Hill Photography/Shutterstock.com

Saddle and bridle fitters who read the feature and complete the task (see ‘How to gain your CPD’ below the quiz) will receive CPD recognition from the Society of Master Saddlers (SMS). SMS Registered Qualified Saddle and Bridle Fitters are required to maintain CPD fulfilment as part of their registration.

 A well-fitting girth is as important for horse comfort and freedom of movement as saddle fit.

The importance of correct girth fit and design The Society of Master Saddlers (SMS) discusses the key muscles that the girth sits on and looks at the importance of correct girth fit for horse welfare.

he vast choice of girths available means it can be overwhelming for owners when it comes to choosing one. It can be all too easy to follow the latest trend rather than considering the conformation and comfort of their horse. It is important that consumers understand that the girth is an essential piece of tack, but it's so much more than just a strap to keep the saddle securely in place. Correct fit is crucial for the comfort and well-being of the horse and owners should be encouraged to ask their saddle fitter about which girth to use and how to fit it. Ensuring you, as the saddle fitter, understand the horse’s anatomy and where the girth sits as well as being able to assess

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the horse’s conformation will help you when it comes to advising them on the best girth. The girth lies over a complex array of muscles that are crucial for the horse's movement and comfort. Understanding the position and role of these muscles will help you when it comes to advising, selecting and fitting the right girth to ensure the horse's well-being, comfort and optimise their performance. The primary muscles under the girth are the pectoral or brisket muscles, these are responsible for the movement of the horse's forelegs. Among these, the ascending pectoral muscle, also known as the deep pectoral muscle, is a flat, triangular muscle that’s located in the chest area. This muscle Equestrian Trade News December 2024 | 31

ETN | SMS CPD FEATURE

plays a crucial role in the movement and stability of the horse, helping in the backward movement (retraction) of the forelimb and the suspension of the trunk between the front legs. It also contributes to the stabilisation of the shoulder joint. The ascending pectoral muscle reinforces the action of the muscles, supporting the back and facilitating the forward motion of the horse's body when the foreleg is on the ground, as well as flexing the shoulder. Tightness in these muscles can cause discomfort and affect the horse's way of going, such as shortened strides, a reluctance to go forward, and difficulty with movements that require a full range of motion in the forelegs such as lateral work. As a saddle fitter, you will recognise that these signs may be an indicator that the fit of the tack needs looking at. It is also important to highlight these signs to owners so that if they see any of them, they can call you out for a tack fit check. Another significant muscle group under the girth are the abdominal muscles, which are attached to the ribs and wrap around the abdomen; they play a role in the horse's breathing and provide support for the horse’s abdominal contents. When considering girth fit, it's important to ensure that the girth does not interfere with the horse's natural movement or the function of any of these muscles. A correctly placed girth should allow for proper thoracic expansion, which is essential for efficient breathing.

Why girth fit is so important

Recent research on girths and girth fit has highlighted the importance of girth design, fit and placement for equine health, comfort, and 32 | Equestrian Trade News December 2024

performance. These studies have assessed how the girth impacts on the horse, especially when it comes to pressure distribution, breathing and movement. Choosing the right girth and correct fitting is crucial for the horse's comfort and can prevent muscle tightness. The fit of the girth is just as important as the saddle but is an item of tack that can be overlooked by owners and this is where education and talking to your clients about the importance of correct girth fit is crucial. A correctly fitting girth compliments the horse’s conformation and sits approximately one hand's width behind the horse's elbow. The girth should sit in the horse's natural girth groove and attach to the billet straps, lining up vertically. The girth groove is the natural position where the girth sits around the horse’s ribcage. It’s determined by the individual anatomy of the horse and is typically the narrowest part of the horse's barrel, where the girth rests without slipping. The position of the girth groove varies - some horses have a forward-set groove, close to the front legs, while others may have it set further back. The positioning of the girth groove is an important consideration and influences which girth is best to use to ensure both saddle stability and comfort for the horse. A well-fitting girth accommodates the location of the girth groove and helps keep the saddle in the correct place. Studies using motion sensors have found that the optimal placement for the girth varies depending on the horse’s build and the type of exercise being performed. These studies emphasise the importance of adjusting girth fit and position based on individual horse anatomy, as one size and position doesn’t fit all.

 The girth sits in a natural groove on the body, the position of which varies from horse to horse.

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SMS CPD FEATURE | ETN

The impact of an ill-fitting girth

Poor girth fit can cause behavioural problems, including tail swishing, ear pinning and attempts to bite when the girth is being tightened. Horses that associate the girthing process with discomfort may become more challenging to handle and train. Over time, this can lead to the horse becoming anxious or aggressive when being saddled. Studies suggest that horses experiencing girth-related discomfort may be less likely to perform well including a reluctance to move forward or remain calm under saddle. There are also the visible signs of a poorly fitting girth such as rubbing or swelling where the girth sits.

Different girth designs

Studies use pressure-mapping technology to study how different girth designs affect pressure distribution along the horse’s body. The results show that conventional straight girths often create highpressure points, especially around the sternum and the area directly behind the elbows. Anatomically shaped girths tend to distribute pressure more evenly and minimise these pressure points. The type of material used in a girth can affect both pressure and friction. Leather girths may cause more friction, leading to skin irritation, while neoprene or gel-padded girths may reduce pressure and be more comfortable for the horse. Research indicates that padding in girths reduces concentrated pressure areas and enhances comfort, which may, in turn, influence the horse's behaviour and performance.

A study by Murray et al (2013) emphasised how different girth shapes affected the freedom of the horse’s shoulder and thoracic movement. Anatomically shaped girths that allow for more space behind the elbows and pectoral muscles facilitate better shoulder movement. It also highlighted that poorly designed or improperly fitted girths can restrict the movement of the forelimbs and the shoulder. Correctly designed anatomical girths, by comparison, allow more freedom of movement. One of the key findings in this research was that anatomical girths placed slightly further back than traditional placements can improve shoulder range of motion by allowing more space for the pectoral muscles and the horse’s elbows, enabling the horse to move more freely without interference from the girth. As a saddle fitter, you will know that each horse is an individual and the girth that suits one may not necessarily suit another. It is important to explain to your clients the importance of correct girth fit and the anatomy of the horse. Also, discuss the signs to look for if the girth isn’t fitting as well as it should be. This will help them to recognise when things alter and that it’s a sign to have their tack checked. The message that we need to get out there is that girth fit needs to be looked at the same as saddle fit. Just as fitness levels or a change of season can affect the horse’s shape and fit of the saddle, these changes can have a significant impact on the fit of the girth too. This may mean that some will need a few different girths that can be swapped as and when necessary. As with any other item of tack, it is imperative that it fits well to ensure the welfare and comfort of the horse.

SMS CPD QUIZ

Having read the feature, test your knowledge by selecting the correct answers.

What are the primary muscles that lie under the girth? A. The pectoral (brisket) muscles B. The Trapezius C. The Biceps femoris

What other significant muscle group sits under the girth? A. The gluteal muscles B. The hamstring muscle group C. Abdominal muscles

Where is the deep pectoral muscle located? A. The neck B. The hindquarters C. The chest

Why is correct girth fit so important? A. To follow the latest trend B. To help ensure equine health, comfort, and performance C. To hold the saddle in place

SMS C PD Questio n Decem s ber 2024 E TN What is one of the potential signs of an uncomfortable girth? A. Moving freely B. Reluctance to move forwards C. A relaxed, happy horse What has research highlighted about improperly fitted girths? A. They encourage greater range of movement B. They reduce pressure C. They can restrict the movement of the forelimbs and the shoulder

HOW TO GAIN YOUR CPD: Go to www.equestriantradenews.com to answer the quiz questions online. Don’t forget to log your achievement on your own CPD file as supplied by the SMS. Successful completion is worth 30 minutes’ training time. Please direct any queries to enquiries@mastersaddlers.co.uk

www.equestriantradenews.com

Equestrian Trade News December 2024 | 33

ETN | CPD FEATURE

The art of

senior horse nutrition Sarah Nelson, nutritionist for the SPILLERS brand.

Photos: indukas/Shutterstock.com, virgonira - stock.adobe.com

he senior horse population across the developed world is increasing and it is now thought that up to one third of the global equine population is over 15 years of age. But at what age should a horse be considered as old? One thing we know for sure is that age is not just a number! While some senior horses maintain healthy and active lives well into their twenties or even thirties, others show signs of ageing by their mid-teens. Ageing is highly individual which means there is no one-size fits all approach to feeding (or management).

ABOUT ETN’S RAMA/SQP FEATURES

ETN’s series of CPD features helps RAMAs (Registered Animal Medicines Advisors/ SQPs) earn the CPD (continuing professional development) points they need. The features are accredited by AMTRA, and highlight some of the most important subject areas for RAMAs/SQPs specialising in equine and companion animal medicine. AMTRA is required by the Veterinary Medicines Regulations to ensure its RAMAs/SQPs undertake CPD. All RAMAs/SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. RAMAs/SQPs who read this feature and submit correct answers to the questions below will receive two CPD points. For more about AMTRA and becoming a RAMA/SQP, visit www.amtra.org.uk 34 | Equestrian Trade News December 2024

When do horses become ‘senior’?

Ageing & nutrient digestibility

Research published in 2014 found that in healthy horses, ‘being senior’ did not affect energy, protein or NDF (fibre) digestibility regardless of the type of diet fed (hay only, hay plus a starch and sugar based feed or hay plus a fibre and oil based feed). A follow up study showed that age had no effect on mineral digestibility. This suggests that age per se doesn’t affect nutrient digestibility, at least for horses and ponies fed an appropriate diet.

Ageing & gut bacteria

The horse’s hindgut is home to trillions of tiny microbes including bacteria, viruses and fungi which are essential for fibre digestion and helping to regulate the immune system. Research in healthy horses found that ageing led to a reduction in the diversity of hindgut microbes, which may make some older horses more sensitive to changes in diet. Interestingly, no reduction in diversity was seen when this research was repeated in similarly aged ponies. Although the reasons for this are not yet clear, these findings may suggest that ponies ‘age’ later than horses.

When do senior horses need a change in diet?

Provided their current diet is appropriately balanced, healthy horses and ponies with good body condition may not need any changes. The golden oldie or ‘true geriatric’ will show multiple

Age can be measured in three ways: • Chronological age is simply the horse’s age in years • Physiological age uses markers of ageing and perhaps is the most accurate method but this whole area is still being researched. • Another way to look at age is demographically; the age at which there is 25% survivorship within the overall population. • Most owners use a combination of chronological and physiological age to ‘judge’ if their individual horse is old and needs a change in feed and/or management.

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CPD FEATURE | ETN signs of ageing and need more specialist management. Regular monitoring is key as feed and management requirements may change to over time. Did you know? Senior feeds often contain higher levels of quality protein, vitamins and minerals. Although optimal requirements have not been established, seniors may benefit from a diet that provides the protein, vitamins and minerals required for work, even if they are retired. Some senior feeds also include added functional ingredients to help support digestive and/ or joint health.

Excess weight gain & obesity

TOP TIP

mindful of excess waste) and supplying additional energy or ‘calories’ through appropriate feed. Research has shown that feeding a meal high in starch and/or sugar may lead to an exaggerated insulin response, even in healthy senior horses. In practice, this means choosing feeds containing low or restricted levels of starch and sugar, which may be beneficial for all senior horses. Being proactive is by far the best strategy and allowing poor doers to enter the winter at a body condition score of 6/ 9 (provided they are not laminitic) may help to buffer excess weight loss.

A balancer is the ideal way to ensure good doers receive essential nutrients without excess calories.

Laminitis & PPID

Not all senior horses are prone to weight loss! Obesity carries a number of health and welfare risks for horses of all ages but may further exacerbate issues associated with ageing, including joint strain, difficulty regulating body temperature and chronic low-grade inflammation or ‘inflamm-aging’.

Maintaining a healthy weight/ body condition and providing a diet low in non-structural carbohydrate (NSC) or ‘starch and sugar’ is key to managing horses and ponies at risk of laminitis, including those with Pituitary Pars Intermedia Dysfunction (PPID: also known as Cushing’s syndrome). Owners should always seek specific advice from a nutrition advisor, but general tips include:

Weight loss

• Restricting or removing grazing • Analysing forage water soluble carbohydrate (WSC) and feeding soaked hay as a back-up • Choosing fibre-based feeds that are low in starch and sugar • Using feeds high in oil (as opposed to cereal starch) for those in need of additional calories – oil is approximately 2.5 times higher in energy (calories) compared to cereal grains and starch free • Dividing feeds into multiple small meals

Senior horses may lose weight for numerous reasons so it’s important to ensure underlying clinical conditions, pain or dental issues can be ruled out. In healthy horses with good teeth, nutritional management should focus on TOP TIP providing as Ideally owners should much forage monitor how much as the horse/ forage their horse is pony will eat eating, not just how (while being much they are feeding.

 The access senior horses have to grazing must be monitored

Weight monitoring

Ideally owners should monitor their horse’s weight weekly and body condition score fortnightly. While some loss of muscle often occurs with weight loss, it’s important to remember that body condition scoring is an assessment of fat, not muscle/topline. In general, muscle feels firm and fat feels soft but a loss of muscle mass in senior horses can sometimes be mistaken for a loss of body fat. Those with PPID may have regional fat deposits such as a large crest or fat pads on the loins despite being thin over-all – this can sometimes be mistaken for generalised obesity and lead to the diet being restricted too severely.

Muscle tone and topline

Many owners will tell you that their older horse has lost muscle tone, however these observations may not be a direct effect of ageing. A reduction in exercise has a larger effect on muscle tone than ageing per se. While some degree of muscle loss may occur with ageing, it may be caused or exacerbated by an underlying clinical condition such as PPID, injury or poor saddle fit so it’s important not to make assumptions. Owners should seek advice from their vet if they have any concerns, especially if there have been no obvious changes in diet or work as muscle wastage may be the result of something that could be addressed.

Dental issues

Dental issues, which include lost or worn teeth, diastemas (gaps between the teeth), inflamed gums and even arthritis of the jaw, can lead to weight loss and several digestive issues including choke, loose droppings and colic. While some dental issues can be resolved, management of those that can’t often relies on replacing some or all long fibre (grass hay and haylage) in the diet with a hay replacer. Those with very poor teeth may need 100% of their diet replaced with a mash. Advise customers that are choosing/ feeding a hay replacer to: • Check the energy (calorie) content - while some contain similar energy level to average meadow hay (around 8 MJ DE/ kg), others provide the same level of calories as a competition or conditioning feed. • Choose hay replacers low in sugar and starch for those prone to laminitis and avoid grass-based products as they may be high in WSC. • Where possible include at least some short chopped fibre to increase eating/chewing (short chopped

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Equestrian Trade News December 2024 | 35

ETN | CPD FEATURE

• • • • •

fibre is unsuitable for horses with diastemas). Weigh mashes before soaking and check the soaking instructions carefully. Check whether hay replacer(s) contain added vitamins and minerals. Ideally divide into a minimum of four meals for horses without access to grazing Consider dividing rations between multiple buckets to help to encourage ‘grazing’. Separate the horse from companions at mealtimes to prevent ‘sharing’ or bullying if needed.

Sensitive teeth

Did you know having sensitive teeth may cause some seniors to be reluctant to drink very cold water (or eat feeds mixed/soaked in cold water)? Reduced water intake increases the risk of colic, particularly in stabled horses who are fed dry hay. Advise customers to try: • Adding hot water to buckets to take the chill off. • Using warm water to dampen or soak feeds.

Joint disease

Pain from general joint disease can affect appetite and overall welfare

so in these circumstances, owners should discuss a pain management programme with their vet. Did you know that arthritis in the neck or forelimbs may make pulling hay from a net, grazing or lowering the head uncomfortable? Advise customers to: • Watch their horse’s weight – remember excess weight gain increases joint strain! • Try offering feed, forage and water from raised buckets, mangers and troughs. • Avoid stabling for long periods. Turnout provides gentle exercise but try to avoid uneven ground, heavy mud and paddocks on a steep incline, all of which increase joint strain. • Look out for horses constantly found snoozing while others are grazing – this may be a sign that pain from chronic arthritis (or another underlying condition) means they feel unable to lie down and rest fully.

Appetite

A number of clinical conditions and dental issues can result in a loss of appetite so it’s essential to rule these out first. However, a change of routine or being separate from companions can

 Eating at head height can be more comfortable for older horses with arthritis

make some seniors reluctant to tuck in to their feed or forage, while others simply become fussy with age. Advise customers to try: TOP TIP • Adding warm If they are water feeds competing, advise • Choosing customers to only feeds with use BETA NOPS an added approved feeds and flavour or supplements. herbs • Adding herbs, fruit juice, garlic, mint or fenugreek to their horse’s current feed (but always consider the risk of prohibited substances!)

RAMA CPD QUIZ Select your answers and submit them at www.Equestriantradenews.com under the CPD section Demographic age describes: A. The horse’s age in years. B. The age at which there is 25% survivorship within the overall population. C. The effect of age on health. Research suggests that: A. Age per se doesn’t affect nutrient digestibility in healthy horses. B. Nutrient digestibility is lower in healthy senior horses. C. Nutrient digestibility is higher in healthy senior horses. Which of the following statements is correct? A. Getting too hot can contribute to weight loss. B. Getting too cold can contribute to weight loss. C. Getting too hot and getting too cold may contribute to weight loss.

PPID is an acronym for which for A. Pituitary pars intermedia dysfunction B. Pituitary pars intermedia disease C. Pituitary pars intermedia disability Non-structural carbohydrate (NSC) can be described as A. Sugar and starch B. Sugar and fibre C. Starch, sugar and fibre Hay replacers for those without access to grazing should be divided into a minimum of A. Two meals B. Three meals C. Four meals The term ‘diastemas’ describes: A. Gaps between the teeth B. Loose teeth C. Missing teeth

RAMA CP Questio D n Decem s ber 2024 E TN

Balancers are ideal for A. All senior horses B. Good doers C. Seniors prone to weight loss Provided they are not laminitic, it may be beneficial for poor doers to enter winter at a body condition score (BCS) of A. 6/9 B. 7/9 C. 8/9 Feeds for horses and ponies prone to laminitis should be low in A. Sugar and starch B. Sugar and protein C. Sugar, starch and protein

Submit your answers online at www.equestriantradenews.com under the CPD section. 36 | Equestrian Trade News December 2024

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2 1

For the

love of leather With a little care, leather lasts a lifetime. Indeed, the horse world can be proud of its reliance on leather – the ultimate in sustainable, natural materials.

Two-pronged attack

The Absorbine Leather Therapy Care System comprises two products for thoroughly good tack cleaning. Leather Therapy Wash is sprayed directly onto leather. The pH-balanced formula’s micro suds lift embedded dirt, sweat and grime. As well as keeping leather strong and supple, it helps prevent mould and the deterioration of stitching. Leather Therapy Wash should be followed by Absorbine Leather Therapy Restorer & Conditioner. This blend of rich, replenishing oils returns dry, hard leather to its original flexibility. It also inhibits mould and mildew – and works especially well on 38 | Equestrian Trade News December 2024

leather about to go into storage or which needs ‘breaking in’. 2

Looks great, works hard

With its dark, turned wooden rails mounted on elegant metalwork, the Retro Saddle Horse from Stubbs England evokes the traditional tack room of bygone centuries. This elegant piece of equestrian furniture serves a multitude of modern purposes too. It’s big enough to accommodate two saddles for cleaning. The rail underneath is ideal for drying or storing numnahs, and the end hooks are perfect for bridles. The saddle horse’s strong legs

with attractive wrought iron scrolls provides reinforcement, making this a workmanlike item. Assembly is straightforward with the three main parts (two legs plus the top section) put together with just four bolts. 3

Luxurious softness

Sheer Luxe Leather Balsam from NAF is an intensive conditioner. It’s designed to penetrate and nourish tack, keeping it luxuriously soft and supple. Each pot comes with a free sponge inside for easy application. 4

Three steps to tack heaven

Using the Lincoln Superior 3 Step

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LEATHERCARE | ETN

6 7

Leather Care system keeps leather tack in tip-top condition. Step 1 involves using a gentle leather cleanser gel that removes dirt and grime. Step 2 means applying a rich balsam infused with natural oils to restore suppleness and prevent cracking. Step 3 is adding an all-weather leather oil to make the leather water repellent and protect it from mould and mildew in storage. Lincoln is available from Battles. 5

All in order

Presented in a smart keepsake tin, the Belvoir Leathercare Duo from Carr & Day & Martin is a two-step system. The first, cleansing, step using the www.equestriantradenews.com

Tack Cleaner ensures that the surface of the leather is free from grease and dirt. It also reduces the risk of over-wetting the leather, and the resulting damage. Step two is the Conditioner, a glycerine-based soap that leaves a shiny, protective finish. The coating nourishes as well as filling and sealing pores, forming a barrier against salt, dirt, grease and water, and protecting the integrity of the leather. 6

Complete care kit

The Amerigo Professional Leather Care kit comprises four products - Soft Clean 200ml, Soft Oil 200ml, Soft Grease 75ml and Soft Care 200ml – plus a luxurious a sheepskin cleaning mitt.

The all-natural products clean thoroughly, help preserve leather and are safe for use on calfskin. Amerigo is available in the UK from Zebra Products. 7

Brush up

Leather Oil from Leovet is designed to nourish heavily used leather without leaving a greasy film. The formulation penetrates quickly and deeply into the leather, leaving it feeling it smooth. Ingredients include beeswax, jojoba, sunflower and coconut oils, and lanolin The integrated brush makes it easy and mess-free to apply, and it’s also brilliant for lubricating stiff zips on boots. Equestrian Trade News December 2024 | 39

ETN | WHOLESALER & DISTRIBUTORS DIRECTORY

Wholesaler & distributors directory TRILANCO LTD

Range: Trilanco has the industry’s most comprehensive range of branded equine, pet and agricultural everyday essentials including POM-VPS

MACKEY EQUESTRIAN

Range: Mackey Equestrian by Agrihealth offers a unique range of brands from Mackey rugs and leatherwork, Liveryman clippers and trimmers, leovet horse care, Waldhausen, HAAS brushes, SSG gloves and many more. Scan the QR code (above right) to see our full trade catalogue.

medicines. Retailer incentives: Trading terms based on volume and value of regular trade. Retailer communication: Regular e-shots regarding new products, offers and general news. Active presence on all major social media platforms. Retailer support: Wide range of downloadable

media materials, responsive customer service team and full account management support. Catalogue: Webstore with extensive download features. Web trade store: www.trilanco.com Minimum first order: No minimum order value Terms: Depending upon credit history

Carriage: Carriage-free level dependent upon regulated medicines and geographical location Delivery: Next day if ordered before 14:00 (with specific exceptions). Contact telephone number: +44 (0)1772 754844 Email address and website: help@trilanco.com www.trilanco.com

Retailer incentives: We have trade offers running throughout the year on all of our top brands. Retailer communication: Promotions are sent to customers throughout the year. Retailer support: Retailers are supported by their area representative who can offer advice, staff training, attend

open days where possible, advice on any current promotions and offer point of sale material. We also have a servicing and repair department for Liveryman and Fenceman products and offer a very cost-effective blade sharpening service to trade customers. Catalogue: We offer a product catalogue and online ordering as well as regular pricelist updates. New catalogue & equestrian website coming soon.

Minimum first order: There is no minimum order. Terms: 30 days from date of invoice following first pro forma order. Carriage: All items are carriage paid. Delivery: 48 hours Contact telephone number: 028 3831 4570 Email address and website: info@agrihealth.co.uk www.agrihealth.co.uk www.mackey.ie www.liveryman.co.uk www.fenceman.co.uk

40 | Equestrian Trade News December 2024

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WHOLESALER & DISTRIBUTORS DIRECTORY | ETN

COUNTRY DIRECT

Ranges: Country Direct offers a range of high quality equestrian and country products. Working directly with manufacturers, our passion is to deliver premium products at a competitive price. Offering a wide selection of stylish riding whips, catering for a variety of disciplines from everyday riding, dressage, showing to eventing, Country Direct has a whip to cater to your customer’s needs. Recently Country Direct has expanded

GALLOP EQUESTRIAN

Ranges: Established in 2003 we now have four brands of rugs, different styles and specifications to suit all needs, starting with the Trojan Simply 600d range, the Trojan X 1200d range, Toofan 2100d range and the Ponie 600d classics and prints ranges. Gallop have their own branding for clothing, footwear, horse accessories, bridles and training aids. Retailer incentives: High stock levels according to the season, quick, efficient service, loyalty rewards system providing percentage discounts and multi-buy on all products,

BATTLES

Range: Battles are the UK’s most established and leading provider of all the major animal health, equestrian and pet care brands to distributors and retailers throughout the country. Own brands: Including Battles, HyCONIC, Eazitools,

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their product offering to include leatherwork, with the Thumb Grip Reins being the latest generation of rein, designed perfectly to fit a rider’s hand. In addition, working in partnership with Pampeano, Country Direct delivers an exquisite collection of belts, dog collars and dog leads. Retailer Incentives: Branded whip stand available with whip orders of 150 units or more, while stocks last. Easy ordering via the Country Direct website. Good stock levels across the product range offering quick delivery. New products are added regularly to the collections.

Retailer Communication: Country Direct will keep in touch with you by phone and email regarding the latest news, new products and order support. The website offers the full product offering with live stock levels and pricing. Retailer Support: A friendly and knowledgeable team are on hand to help with account, product and order queries. UK agents offer additional support and are available to visit your store, advising on brand news, suggested orders, key lines and new products. Catalogue: Products can be viewed and ordered via the website. A yearly catalogue is also available on request featuring products and pricing.

Minimum Order: Opening order £500, no minimum order value on reorders. Carriage Fees: Free delivery on orders over £300. Orders under £300 subject to a £6.95 carriage charge, additional charges may apply for large parcels. Please contact Country Direct to find out more. Delivery: In stock items delivered within 48 hours. Next Day Delivery available on many products. Pre-order items delivery 5-6 weeks Contact Details: info@country-direct.com www.country-direct.com 01536 856345

monthly offers, forward ordering for spring and winter stock. We sell only to those who have bricks and mortar and/or a well-established E-commerce website. Retailer communication: Fully integrated trade members’ website with personal log in according to tier level, use of live CSV or CSV FTP stock feed allowing precise ordering, download claims form for quick response and return, up-to-date information 24/7 on all product pricing and RRPs, coming soon section for new products. Regular email and telephone communication from knowledgeable area sales managers covering all promotions, offers, account information, existing and new products, tier price

structuring and relative discounts, delivery service, monthly newsletters and stock updates. We also have our own Facebook trade page for our members only to see latest updates, product POS, topup stock and other relevant information, coinciding with emails. Also provides members with another form of access to communication with the sales and marketing manager. Retailer support: Experienced sales team. The website allows members to use images from the product gallery for POS material as well as POS emails, banners can be provided on request. Start-up packages inc CSV FTP log in, barcodes, price lists to allow a quick, efficient set-up for your business. Loyalty rewards

system and multi-buys available. Catalogue: Website B2B is the main source of up-to-date information. Minimum order: On request. Terms & Conditions apply, available on website or seen on the trade request form. Carriage fees: Minimum £100 net to £300 net is £14.99. Over £300 net is free. Ireland via DPD is £21 for orders under £500 net. Over £500 net is free. Delivery service: Relative to season and place of consignment. Express available (NDD) on request. General enquires and website contact@ gallopequestrian.com 01902 454771 www.gallopequestrian.com

Hy Equestrian, Little Rider, Coldstream Equestrian, Lincoln Horse Care, Supreme Products, Benji & Flo and Agrimark. Wholesale brands: NAF, Equine Products UK, Champion, USG, TopSpec, Likit, Horslyx, Barrier, Cavallo, Premier Performance and Nikwax, plus many more wellknown brands. Retailer initiatives: Monthly offers including wholesale brands, Lincoln and

Hy Equestrian loyalty schemes. Retailer community: Monthly newsletters, seasonal/annual catalogues and promotional e-shots. 2024 saw the launch of a brand new website - the hub of all the information needed. Retailer support: Team of Business Development Managers, in-house sales team, POS, marketing materials, image banks and dedicated showroom.

Catalogue: Yes Web trade store: www.battles.co.uk Minimum first order: No minimum order required. Carriage: Orders over £150 carriage paid (UK mainland). Delivery: Order before 5pm for next day delivery. Contact telephone number: 01522 529206 Email address and website: orders@battles.co.uk www.battles.co.uk

Equestrian Trade News December 2024 | 41

ETN | WHOLESALER & DISTRIBUTORS DIRECTORY

GFS

Range: GFS Monarch, GFS Transition, GFS Performance Saddles including all disciplines, GP, Cob & Pony as well as bridles, girths and

B JENKINSON & SONS LTD

Range: Many leading equestrian brands such as Charles Owen, Harold Moore, SoloComb, Brogini, Whitakers, Red Gorilla, Gold Label, Likits, Stud Muffins, Pettifers, Lister Clippers and Wahl, NAF, Robinsons Healthcare, ShowQuest, Stubbs along with a comprehensive range of gift items and ………. Elico Equestrian Range: This is our own comprehensive Elico brand of products, which is being continually developed

KM ELITE PRODUCTS

Range: Working with some of the world’s top brands, KM Elite distributes often exclusively, top equine brands including Gatehouse, ThinLine, Point Two, Smart Grooming, Elim-A-Net, Borstiq, RenaPur, Ultimate Shaving Forks, EquiGlow Latex Wrap, Red Gorilla, RenaSan and Equine America (Scotland, Cornwall, Devon, Surrey & West Sussex). Own Brands: High quality everyday essentials using

leathers, saddles starting from £1150 RRP. Retailer incentives: A time-served established brand. Affordable RRPs and healthy margin possibilities, new customer benefits programme, online stock availability, online financials and order tracking. Retailer communication: www.gfs-saddlesuk.com

trade@fieldhouse.co.uk 01922 638094 Retailer support: Friendly, knowledgeable staff. Social media and web support to increase brand and product awareness. Catalogue: Products can be seen on our website www.gfs-saddlesuk.com Web trade store: Trade portal login available on enquiry.

Minimum first order: £3500 Terms: To be negotiated. Carriage: Free on orders over £300. Delivery: Healthy stock levels maintained, lead time is between 3-6 weeks. Contact telephone number: 01922 638094 Email address and website: trade@fieldhouse.co.uk www.gfs-saddlesuk.com

after discussion and feedback with our retail customers, and now also includes a comprehensive range of footwear, socks, gloves, hat covers as well as the Elico Memory foam girths, Elico horse rugs, and an extensive range of haynets including the Elico Little Piggy haynets also along with the recent launch of the Elico Hebden Jute haybag, which is fully biodegradable at the end of its life. The Elico range with RRPs are also shown on our website www.elico.co.uk, and is backed up with monthly advertising in national and regional retail consumer magazines showing our commitment to the trade. Retailer incentives: Offers and end-of-range lines are

available and can be viewed on our website with full details for registered retailers on log-in. Retailer communication: Fully integrated website giving retailers up-to-date information 24/7 and ordering at their convenience, regular email communication as well as a dedicated telephone sales team. Retailer support: Our websites can be used as a sales tool by retailers in their shop to show details of all products available. Elico products are well advertised in national and regional retail magazines to keep brand awareness in front of your customers. Catalogue: Annual trade catalogue.

Web trade store: www. jenkinsonsequestrian.co.uk Minimum first order: Pro-Forma Terms: 30 days on approved accounts, otherwise payment on despatch. Delivery: Nationwide daily deliveries by DPD carriers who provide email and SMS advice of a one hour delivery slot on the day of delivery in the UK and Eire. Distribution throughout the UK, Ireland, Europe and the rest of the World. Contact telephone number: 01924 454681 Email address and website: sales@jenkinsonsequestrian. co.uk www.jenkinsonsequestrian. co.uk www.elico.co.uk

the highest-grade nylon and brass or chrome fittings for headcollars, haynets, leadropes etc. Also, our famous Health Range containing Ultimate Oil, Himalayan Salt Licks and Garlic granules. Additionally, own brand canine and poultry collections too. Retailer Incentives: Retailers enjoy exclusive brands, as well as attractive margins alongside regular offers and discounts. Excellent & consistent stock levels across the portfolio of brands and own label items, many of which manufactured in our own factory to ensure both quality & availability. Retailer Communication: New products and brands are highlighted on our fully integrated B2B trade portal

as well as communicated by focussed and informative email newsletters, with additional support from our nationwide team of agents. Retailer Support: Daily stock feed available by email every morning, showing live stock levels, by style, colour or size. Complete data for websites and socials including product descriptions, image URL, barcodes, commodity codes, trade & RRP pricing etc. All underpinned by dedicated sales agents and office staff on-hand to support your business. Catalogue: https://www.kmeliteproducts. co.uk/interface/assets/ kmbrochure.pdf physical copy available on request.

Web trade store: Stand alone B2B trade website enabling retailers to browse & shop 24/7, with full trade pricelist and catalogue PDF available to download at any time. Minimum first order: N/A Terms: Initially proforma for a 6-month period, followed by 30 day account subject to credit checks. Carriage: Free carriage on orders over £250. Below that threshold charged per box. Delivery: 24hrs with next day delivery available on orders received before 1pm. Contact telephone number: 01403 759659 Email address and website: orders@kmeliteproducts.com https://www.kmeliteproducts. co.uk/

42 | Equestrian Trade News December 2024

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WHOLESALER & DISTRIBUTORS DIRECTORY | ETN

SNOWHILL LTD

Range: Snowhill is the manufacturer and sole distributor of three leading brands Rhinegold Equestrian for German and Italian leatherwork, horse wear, horse rugs, competitively priced riding wear, superb range of footwear. Heritage Equestrian for English leather bridlework, great range, well established and competitively priced. Windsor Equestrian for an economy leather range all hand finished. Snowhill ltd are also stockists of Global Herb Supplements, Agrifence

PREMIER EQUINE INTERNATIONAL LTD

Range: Equestrian clothing, footwear, helmets, horse rugs, horse boots, therapy products, saddle pads, saddlery, grooming & yard Retailer Incentives: Easy online ordering on our trade exclusive website. Low minimum order spend. No need to order out of season as stock is shipped promptly.

SHAWS EQUESTRIAN

Range: Sole distributor/agent for popular brands in the equestrian market: Pikeur, Eskadron, Roeckl, Flex-on, Myler, Seaver, Helmet Connect and Sergio Grasso. Retailer incentives: There are good margins on all products

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Electric Fencing, Horsewise Equine Care. Retailer incentives: Quick, reliable and friendly service. Family owned and run. Easy to use trade login website, monthly offers, knowledgeable team always answering the phones. High stock levels with next day delivery. No vast colour changes seasonally (or annually) so your stock can roll over without worry of consumers seeing it on various clearance sites. Retailer Communication: Regular email offers to subscribers, trade website that confirms goods are in stock and enables pre-ordering for items temporarily out of stock. Our Sales team are available from 0830-1700 Mon-Fri on the phone or email. Long term team who

get to know retailers, very personal service. Visits by representative if required. Retailer support: Daily CSV file stock upload facility (free of charge) to retailers who would like it, enabling accuracy on their own systems. Banners, POS material, catalogue images available on USB, unpriced catalogue to show consumers, regular advertising of brands in National magazines for end user awareness and to push customers to retailers. Engaging Social Media encouraging interaction about our brand. Catalogue: Annual Full Colour 216 page Trade catalogue distributed free of charge, unpriced version with no contact details also available, USB for images.

Christmas brochure with added incentives for retailers. The trade website has regular offers. Web trade store: www.snowhilltradesaddlery. co.uk Minimum first order: Initial order over £250.00 (before vat) (Subject to individual needs at the time) Carriage: Orders £100£250. Next day service £7.99 Orders over £250 carriage free Delivery: DPD 24 HOUR SERVICE (orders received by 3pm will leave us the same day) Contact telephone number: +44 (0) 1243 672323 Email address and website: sales@snowhill.ltd.uk www.snowhilltradesaddlery. co.uk

Access to our full directory of marketing assets for retailer use on websites, social media and marketing campaigns. Retailer communication: Contact forms on the website alongside responses via phone and email. Dedicated trade newsletters and daily product updates. Showroom visits can be arranged in person or via zoom exclusively to retailers. Retailer support: Expert customer service, product and service advice from our dedicated in-house team; always available to you via phone or email. Catalogue: Trade price list

with regular updates. Easy online browsing and ordering via our website and access to our asset library. Web trade store: trade.premierequine.co.uk Minimum first order: £500 – No minimum order spend thereafter. Terms: Pro forma account with net 30-day end of month upon approval. Carriage/Delivery: UK: £4.95 inc VAT standard 2-4 day service. Free delivery on orders over £300 ex VAT *subject to postcode. Off mainland UK delivery: shipping is calculated by

weight with a global option to arrange own shipping. Contact telephone number: 01469 532279 Email address and website: sales@premierequine.co.uk trade.premierequine.co.uk

and brands. The brands sell and are profitable. Retailer communications: First-class sales team, regular newsletters, good catalogues and presence at trade shows. B2B available for checking orders and stock. Retailer Support: Each brand has a co-ordinated market communications plan that integrates PR, advertising, digital marketing and sponsorship to help the consumer to be aware of the

brands and increase sales. We have an experienced customer service team with 20 years of experience with the brands. There is also a network of experienced on-road professionals available to assist with orders, co-ordination and range choice. Catalogues: There are catalogues available both online and as hard copies for retailers as well as consumers. Web trade: We are a B2B

business only. Our websites operate as catalogues to provide information. Minimum first order: Meaningful commercial orders required. Terms: Depends on status. Carriage: At cost/FoC over minimum Delivery: ASAP. Contact telephone number: +44 (0)1335 370737 Email address and website: info@shawsequestrian.com www.shawsequestrian.com

Equestrian Trade News December 2024 | 43

ETN | WHOLESALER & DISTRIBUTORS DIRECTORY

ZEBRA PRODUCTS LTD. Range: Amerigo, Bucas, Cavallo, Cavalleria Toscana, Cavalor, Covalliero, Ego7, Equipe, Finesse Bridles, Fleck, Mattes, Nathe, Sprenger, Uvex, Veredus, Komperdell, Menetics and RG Retailer incentives: Staff

HUCKLESBY ASSOCIATES

Range: Champion and Uvex riding hats. Cavallo, Covalliero, Equetech and Toggi clothing. Red Gorilla, Gold Label, Smart Grooming, Perry, Haas, USG, Bunty Pet and many more well renowned brands. Our own supplements and treats, EquiRhythm®. Sprenger, Dever, Hux Whips, Kieffer. We have an extensive portfolio of popular, leading brands and specialise in the everyday rider, while

SHIRES EQUESTRIAN

Range: A comprehensive collection of market leading equestrian ranges including the successful Aubrion clothing, Moretta footwear, Karben safetywear, Shires horse rugs, Velociti leatherwork, ARMA horse protection and Digby & Fox dog products.

discounts on all brands. Amerigo and Equipe – demo saddle discounts. Sprenger – test centre discounts. Free Uvex gloves given to all participating staff when they receive Uvex helmet training. Prizes offered for retailers’ social media pages. Sales support at retailer open evenings and key shows. Retailer communication: Regular E-shots. Updated website with news stories and stockist details. We have a large following on our social media channels and we are very happy to promote our

retailers via these channels. Retailer support: We can provide live stock feeds. We offer staff training on all of our brands. We heavily promote all our brands in the key equestrian communication channels. Many of the brands provide impactful point of sale display material. Catalogues: Every brand has its own bespoke trade catalogue. We can provide consumer catalogues as well. Web trade store: We have a B2B website where retailers can order 24/7. We also have a trade area where retailers

can access images, logos, barcodes etc. Minimum first order: £3,000 + VAT excluding saddles and Cavalleria Toscana. Terms: Initially pro forma then end of month plus 30 days. Carriage: Paid on orders over £350 + VAT and on all back orders. Delivery: Next day – if orders received by 1pm. Contact telephone number: 01352 763350 Email address and website: info@zebraproducts.co.uk www.zebraproducts.co.uk

ensuring a generous offering of niche products and European ranges, with more own-label items arriving throughout the year. Retailer Incentives: Strong margins for retailers, hassle-free returns policy and very enticing discount structures. An evolving online presence which offers upto-date stock levels and EANS. Regular email marketing for new products and special offers. A team of friendly, knowledgeable

staff. As a family-run business, family values are at the heart of what we do; tailoring individual service to our customers and ensuring that the highest level of service is provided. Retailer Communication: Fully integrated website to keep retailers up to date on stock and product information, regular email correspondence and biweekly marketing. Retailer Support: Faultless service is just a phone call away. Our team are committed to ensuring the highest level of care for our customers. At Hux, we are known for our outstanding customer support, which is a cornerstone of our

ethos. Catalogue: Digital and counter copies available. QR Code for our E-Catalogue. Minimum First Order: £350 + VAT. Terms: 30 days on approved accounts, or payment required on despatch. Delivery: Nationwide same-day despatch and next-day delivery with DPD or DX. Saturday delivery option available at checkout. Shipping to NI and Isles, terms apply. Contact: 01362 696309 Email Address and Website: sales@hucklesbys.com www.hucklesbys.com

Retailer Incentives: Forward order discounts on seasonal and new products, bulk buy incentives, turnover incentives, marketing support. Comprehensive discount structure enabling retailers to achieve strong margins. Discounts linked to retailer commitment and turnover. Retailer Communication: Dedicated in-house and field-based sales/customer service team. Monthly news and offers. Retailer Support: Trade website for ordering, dedicated account manager, in store point of sale support,

dedicated customer service support team. Retailer open day support, POS and merchandising assistance. Consumer catalogue distributed via major national equestrian magazines twice a year, also published online. Strong marketing campaign. Proactive social media presence. Catalogue: Annual and seasonal catalogue, distributed direct to the public via equine magazines. Web trade store: Available to registered customers. Minimum first order: To be

discussed with Area Sales Manager. Demonstrate a commitment to the portfolio of brands. Carriage: Free on orders over the value of £150 for orders within mainland UK. Carriage is charged at cost for all other destinations. Delivery: Aim to dispatch orders within 24 hours. Conditions apply. Mainland UK parcels despatched via Parcelforce. Contact telephone number: 01568 613600 Email address and website: sales@shiresequestrian.com www.shiresequestrian.com

44 | Equestrian Trade News December 2024

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LEGAL DIGEST | ETN

Making your mark Why is a trademark valuable to your business, and when should you consider registration? Jodie Seddon has the answers.

Photo: 2024 Skorzewiak/Shutterstock.com

e all operate within an increasingly visual world, with logos affording instant recognition of a brand. Social media allows overlay of imagery and branding across photographs and videos before publication, workwear can be branded, and in the equine industry almost every item that a horse and rider wear can be used to represent a brand. A logo is the visual depiction of your brand, and as such is fundamental to allow people to identify you. Applying for your logo to become a registered trademark is not a complex process, and can benefit your business in a range of ways. Once registered, you will have a legal basis on which to protect your business in the event of any misuse or copying of your trademark, either accidentally or by a competitor.

What is a trademark?

A trademark is a word, symbol or design (or combination) that is used to distinguish the goods or services of one company from others. Obtaining a registered trademark allows you to assert an exclusive right to use your logo or ‘mark’, and enables you to use the ® symbol. Without registration, you can only use the initials TM next to any logo, and you are restricted in your options to challenge any misuse or misappropriation of your trademark or logo. In the UK, trademark registration is based on the Intellectual Property Office’s classification of your goods/and or services. There are currently 34 classes of goods and 11 classes of services available to choose from.

What can you trademark?

Trademarks are a form of intellectual property, and are most often used to protect a logo, phrase, symbol or design, or a combination of them. www.equestriantradenews.com

You can also apply for non-conventional trademarks, such as colours, smells, sounds, 3D forms or a combination of them which are reviewed on a case-by-case basis. You can register trademarks in the UK, EU, USA and individual countries, as best suits your business.

What is the value of registering a trademark?

Once you successfully register your trademark, you are the sole owner (within the jurisdictions in which you have registered it). That means no one else can use that trademark to describe their services or goods. Equestrian Trade News December 2024 | 45

ETN | LEGAL DIGEST During the registration process, the trademark register will be reviewed to verify that the trademark you intend to use is not used by anyone else. If you do not register your trademark, you can try to protect your logo under common law; but this tends to be limited to situations where you can prove that your mark has been used, and has confused a customer or client. Once registered, provided that your trademark is in use, the registration must be renewed every ten years. If it is unused for five years, then it may lapse. The trademark becomes an asset owned by your business, which can be of value in any sale.

Next steps – how to register your trademark

While there is useful information about trademarks on the UK Intellectual Property Office website, it is recommended to seek legal advice to ensure that your trademark application stands a greater chance of success, and includes all the relevant aspects of your business branding that you can protect. Once the application is submitted, it is reviewed by the UK IPO to ensure that it meets their criteria; then there is a two-month period during which other organisations may challenge the ownership. Where no challenge is raised, registration is complete.

About the author

Jodie Seddon is a Partner at Aria Grace Equine Law. She is an accomplished corporate and commercial lawyer, and an international equestrian athlete. She combines her extensive knowledge of the equine industry with her legal acumen to provide sound commercial advice to equestrian athletes, owners, brands, businesses and governing bodies. She was ranked in Chambers for her work in Equine Law in 2022, 2023 and 2024.

About Aria Grace Law

Aria Grace Law CIC is the only not-for-profit corporate / commercial law firm in the UK. Under its wealth-share model, it attracts brilliant lawyers who provide excellent services to its clients at great value, and all firm profits are donated to charities. Aria Grace Law CIC was recognised as Law Company of the Year at The Lawyer Awards 2023. During 2024, Aria Grace Equine Law has partnered with Spinal Research, the UK charity funding international medical research to develop effective treatments for paralysis.

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