Equestrian Trade News January 2025 | Volume 49, No 1
Pet subjects Profitable products for wild birds and other animals
Plus Major brand changes hands, plus more industry news Meet an inspirational award-winning saddler Earn and learn: AMTRA accredited CPD feature on trickle feeding
SHOW MIX For weight and condition without the fizz The original fibre based feed since 1987 – still producing the results!
To find out about stocking the range 0800 1975200 www.balancedhorsefeeds.co.uk
The ultimate senior mash for condition & gut health
With digestive, joint & immune support
For senior horses requiring weight gain Low calorie balancer with joint support
To view our other senior friendly feeds, visit spillers-feeds.com
SPILLERS™ - YOUR PARTNERS IN CARE™. Mars, 2025 5.
EDITOR’S COMMENT | ETN
Editor’s comment
A
s we start a new year – which shows every sign of being a tough one – it’s a pleasant surprise to note how many new products are coming onto the market. See Product News in this issue of ETN for some super rugs, stylish winter coats, fresh ideas in saddle trees, stable management solutions and a new hi-viz range to name just a few… One thing many of these new launches have in common is value for money. And maybe that’s what cautious consumers want right now? Not necessarily cheap, but good quality gear that’s well-designed, does the job and looks likely to last. If riding school proprietors weren’t so busy trying to make ends meet, they’d probably be out there protesting alongside the farmers. And who can blame them? Like every business, riding schools have been clobbered with the rising cost of everything from employing staff to business rates. And they couldn’t even shut down over Christmas to save on overheads. Unlike competition, livery and dealing yards, riding schools are legally required to be licensed to operate. They must uphold certain standards to pass regular inspections. Most reputable riding schools also affiliate to an official body; and, of course, have stringent insurance cover. It’s great that they do all this correctly… but it all costs yet more money. With no help seemingly on the horizon, even more riding schools look set to close – drying up a
In this issue...
precious source of new customers for our trade. So how can we all help? Tack shops could work with local riding schools, suppliers might consider sponsorship, and we can all recommend learning to ride as a brilliant thing to do. And next time anyone comments that riding lessons are too expensive, tell them to check out the cost of a driving lesson – and they’ll see that they’re not. Bits, bridles and their use (and abuse) will surely remain in the headlines in 2025. Current hot topics on social media include noseband tightness, blue tongues from bit pressure and tack regulations for competitions. BETA’s new Lorinery Conference, scheduled for October, will be timely. From the trade’s point of view, heightened awareness of saddlery represents good business opportunities. Bit and bridle fitters are busy; more training courses are available. Anatomical bridles from the big saddlery brands are selling well. Meanwhile many newly enlightened consumers are turning to traditional saddlers for made-to-measure bridles. These bench saddlers - often one-person businesses, based in a small workshop out in the sticks – are offering a bespoke service unchanged for centuries. As they say, the old ideas are often the best!
Liz Benwell Liz Benwell
RETAILER PROFILE
24
BEDDING GALLERY
26
PETS AND BIRD GALLERY
28
NEWS
4
PRODUCT NEWS
12
TURN BACK THE PAGES
17
AMTRA RAMA CPD Trickle Net
30
LEGAL DIGEST With Jodie Seddon
18
HOOF CARE GALLERY
34
BENCH SADDLER OF THE MONTH
20
MEDIA & PR DIRECTORY
36
PEOPLE
22
BETTER BUSINESS Why we should stop giving feedback
40
www.equestriantradenews.com
Equestrian Trade News January 2025 | Volume 49, No 1
Pet subjects Profitable products for wild birds and other animals
Plus Major brand changes hands, plus more industry news Meet an inspirational award-winning saddler Earn and learn: AMTRA accredited CPD feature on trickle feeding
SHOW MIX For weight and condition without the fizz The original fibre based feed since 1987 – still producing the results!
To find out about stocking the range 0800 1975200 www.balancedhorsefeeds.co.uk Balanced_FC_210x67_MayETN.indd 1
18/04/2023 15:07
Front cover:
Two friends take a break – or are they waiting for a treat? Many horse owners also have pet dogs, while feeding wild birds is a wonderful way to enhance the view from a home or office window. Discover products for pets and wild birds in this issue of ETN. (Photo: Osetrik/ Shutterstock.com)
Is your horse or pony a “Little Piggy”?
..helping prevent overeating!
Equestrian Trade News January 2025 | 3
ETN | NEWS
ETN NEWS
Equestrian Trade News East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW Tel: 01937 582111 Email: info@equestriantradenews.com Website: www.equestriantradenews.com Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world). Design & Print Designed and produced on behalf of EMC by DJ Murphy Publishers: www.djmurphy.co.uk Email: abi@djmurphy.co.uk Tel: 01428 601020 Publisher Equestrian Management Consultants Ltd Editor Liz Benwell Email: editor@equestriantradenews.com Advertising Managers Evie Edgar Email: etn@djmurphy.co.uk Tel: 01428 601031 Abi Cannon Email: etn@djmurphy.co.uk Tel: 01428 601028 Digital Manager Nicki Lewis Email: nicki@equestriantradenews.com The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group. Copyright All material is copyright Equestrian Management Consultants Ltd
Famous brand found in every stable yard changes hands Stubbs, the eponymous stable yard equipment brand, has a new owner. C3D Holdings has acquired the business and assets of Stubbs including the trading names, brand names and product rights, all stock, machinery and equipment, and the order book. Chris Bradwell, latterly managing director of Stubbs and the sixth generation of his family to run the business, is staying on to mastermind product development. Stubbs’ products – from its famous feed scoops to the awardwinning Shelfie - will continue to be manufactured at its Nottinghamshire site. All 19 Stubbs employees are retaining their jobs, Chris told ETN. Trade supplies will continue as usual, with general manager Andrew Bartle – who’s been with Stubbs since joining the company 41 years ago – overseeing day-to-day operations.
“Seamless handover”
C3D Holdings is owned by Greg Clarke, Alex Clarke, Richard Dewey-Clarke and Anna Dewey-Clarke. Richard and Anna are well-known in the equestrian industry, while Anna’s father Greg runs a business that
wholesales industrial trolleys, a product Stubbs also makes. C3D Holdings says it’s committed to ensuring a smooth transition for Stubbs’ trade customers. “We are fortunate to have secured the consultancy expertise of Chris, the former owner, throughout the transition period. This will ensure a seamless handover of knowledge and no interruption to service,” said a spokesperson.
“The future of the business is dear to me”
Chris Bradwell, very much the ‘face’ of Stubbs, is emphatic that production will remain in the UK. “I have the best intentions to ensure the future of the Stubbs business and its reputation,” he told ETN. “It’s actually a massive burden on my shoulders – there are 188 years of my family in this business and that is hard to take. “I’m certainly not going to watch over a decline in the business or a change to imported [products]. The future of the business is very dear to me.” Chris is currently working on 187 product ideas. “My partner Pam says that if you cut me in half, I’d have Stubbs written right through me,” he added.
www.carbonbalancedpaper.com
CBP123456
Former managing director Chris Bradwell, seen here on Stubbs’ stand at BETA International, is staying on to oversee product development for the brand’s new owner.
4 | Equestrian Trade News January 2025
www.equestriantradenews.com
NEWS | ETN
British farmers could really do with all our help right now, says Simon Parker, trading director at Henry Bell & Co.
Let’s support our farmers, says brand A feed manufacturer has voiced its support for British farmers following concern about Agricultural Property Relief rules announced in the autumn Budget. Henry Bell & Co believes that a call to ‘buy British’ could be adopted by equestrian and country retailers. The Grantham-based company, which has worked with farmers since 1825, is championing British-grown and manufactured feeds. “Our farmers are facing many challenges with the Budget announcement, slender profit margins, a shortage of labour and the effects of climate change - so they really could do with all our help right now,” says Henry Bell & Co trading director Simon Parker. “We are 100% committed to buying from British farmers and, wherever possible, source all our raw ingredients right here in the UK.” Henry Bell & Co uses British beet and linseed for its EquiGlo Horse Feeds; www.equestriantradenews.com
British seeds, berries and grain for Henry Bell Wild Bird Care and grains and vegetables for Mr Johnson’s small animal feeds. Its Dog Gone Fishin’ canine treats are made in Cornwall from locally caught fish. “Buying from British farmers ticks all the boxes for us and allows us to take our place in the animal feed supply chain extremely seriously and reduce our environmental impact by minimising delivery miles,” adds Simon.
Boosting sales for the trade
A Buy British campaign to highlight the provenance and manufacture of goods would be a fantastic way to raise their profile among consumers and boost sales for the trade, Simon believes. “This approach has been adopted in other sectors and I think it is high time the equestrian industry gave it a go. “After all, British farming is essential and through buying British products we are helping to maintain local agriculture,
preserving our countryside and ensuring we have a resilient food supply chain that we can rely on now and in the future.”
EQUESTRIAN
TOOFAN COMBO TURNOUT 2100d 2100d 350g 350g
WINTER OFFER BUY 3 GET 1 FREE
From
£42.50 £84.99 RRP CODE: 2-789 www.gallopequestrian.com
Equestrian Trade News January 2025 | 5
ETN | NEWS
BETA members meet London’s working horses Big name brands and specialist retailers join trade body A retailer of bitless bridles and treeless saddles plus a supplements manufacturer are among the newest members of the British Equestrian Trade Association (BETA). They join the well-known brand Harry Hall International to become part of the organisation that works in the interests of equestrian businesses and consumers. To qualify as a BETA member, a company’s credentials must be ratified by existing members and the trade association’s Council. Once approved, a business can display the BETA sign indicating a reputable company to equestrian shoppers and other firms who trade with it. BETA runs training courses, hosts networking events and provides legal and commercial guidance to members. The association is a hub of the equestrian trade. “Many BETA members tell us that being within a community of likeminded people often helps find a solution or inspiration to overcome the issues we all share,” says Claire Williams, BETA’s executive director. The following were welcomed as new BETA members at the latest Council meeting: • Easy Trek UK (Retail), Abergavenny, Monmouthshire – Retail member – retailer of bitless bridles, treeless saddles and horse accessories • Natural Stockcare, Blaydon on Tyne, Tyne & Wear – Trade member - manufacturer of livestock supplements and nutraceuticals • Hinton’s Country & Garden, Leominster, Shropshire – Retail member – equestrian store and feed merchant • Harry Hall International Ltd, Bradford, West Yorkshire – Retail member – internet retailer • Dressage Anywhere, Basingstoke, Hampshire – Associate member – online dressage competition platform 6 | Equestrian Trade News January 2025
A group of BETA members got a unique insight into the lives of London’s working horses recently. The trip to London, organised by the trade association, included fascinating behind-the-scenes visits to the Household Cavalry and the Metropolitan Police Mounted Division. “The group gained valuable insights into the daily lives of the horses and the dedicated individuals who care for them while also having the opportunity
to network with other members,” said BETA’s executive director Claire Williams. More BETA members-only days out are planned for 2025, including a visit to the famous stables at Badminton House and a local stud, with other working horse venues also on the schedule. Pictured with a horse from the Metropolitan Police Mounted Division are, from left, Nikki Wynn, Claire Galer, BETA’s executive director Claire Williams, a police horse named Bullseye, BETA chairman Michael Darley, Harriet Hull, Jess Ablett, Edeline Bourrier and Kate Jupp.
Award for dressage innovator A woman who has worked tirelessly to make it possible for more riders to enjoy dressage has been commended. Nereide Goodman (pictured right) has been awarded a Medal of Honour by British Dressage (BD) for her outstanding contribution to the sport. Among Nereide’s notable achievements to make dressage more accessible was launching an online competition platform. Dressage Anywhere, which she set up with co-directors Ruth Chappell and Lucinda Freeman, enables riders to compete remotely and send in videos for judging. With her husband John, Nereide started Wellington Riding in Hampshire in 1974. They developed
it into a busy competition centre and introduced national dressage to music competitions. Nereide is a List 1 (top level) BD judge and has been a successful rider, trainer and show organiser. www.equestriantradenews.com
Stock Up ready as riders seek NAF Five Star Superflex for
Healthy, Flexible Joints
NAF Five Star
Healthy, Fle Superflex for xible Joints
Stock up ready for riders who simply love to hack or are after a heroic performance l New national advertising campaign l NAF recommend feeding Five Star Superflex or Superflex Senior for healthy, flexible joints Whe NAF recomme ther you simply love
THANK YOU We are proud of our relationship with our retailers and would like to thank all of you for selling these products on our behalf.
Contact NAF using our FRE Call 0800 373 E Nutritional 106 or email Advice Line info@naf-u k.com
naf-equine
For more information please contact your NAF Area Sales Manager, call the NAF Sales Office on 01600 710726, or our
FREE Nutritional Advice Line on 0800 373 106
to
nd feeding Five hack Supports: • Star Superflex or are after a heroic perfo Natural cartila ge production or Superflex rmance, • Healthy synov Senior for heal ial fluid • Tendo thy, flexible joint ns & Ligaments s • The anti-inflamm atory process • Natural Antiox idants
naf-equine.eu/uk
.eu/uk
ETN | NEWS
New general manager for feed brand Mars Horsecare, home of the SPILLERS brand, has a new general manager. Fiona Cayzer was previously chief financial officer for Mars Horsecare. She replaces Gordon Smith who retired at the end of 2024. Fiona joined Mars Horsecare in 2013 and has since held a succession of finance roles across the UK and US. In her new role, she says, she intends top focus on developing people and driving digitalisation. Fiona will continue to be based at the Mars Horsecare headquarters in Milton Keynes. She has responsibility for both the UK and US businesses. “The progress made by Horsecare under Gordon’s leadership has been remarkable,” said Fiona. “The opportunity to continue this progress is a huge honour. “We have an incredible business, home to great brands and exceptional associates. Together, we will continue to deliver our purpose of making a better world for horses.”
Saddlers get set to showcase their skills The very best work by saddlers from apprentices to Masters will be showcased at the Society of Master Saddlers (SMS) Saddlery Competition on 4 February. The annual event, organised with the generous patronage of the Worshipful Company of Saddlers, is held at Saddlers’ Hall in London. It brings together the finest leather craftspeople from the UK and around the world. There are awards to be won for saddle, bridle and harness making. This year’s President’s Choice class has the theme of Making a Difference and is open to entries inspired by disability/disadvantage. British paralympic dressage star Natasha Baker will present the award. The Master and Apprentice class will see apprentices making a plain snaffle bridle and their Masters creating a pair of plain reins to go with the bridle. A pair of riding bridle cheek pieces is the requirement for the Special Open Class; while for the Open Harness category, entrants
Guests admire entries for last year’s SMS Saddlery Competition which returns on 4 February.
will make a breast collar suitable for driving and including a neck strap. Entrants in the Open Bridle class will make a bridle suitable for showjumping or cross-country. The Intermediate Bridle category will showcase any design of drop noseband. Saddlers in the Open Class are
8 | Equestrian Trade News January 2025
tasked with making a miniature piece of leather riding, driving or schooling equipment. Entries for this class should be no larger than half size and not intended for actual use. The competition is open to all SMS members and judged by the society’s Craft Committee. Entries close on 20 January. www.equestriantradenews.com
Action aplenty for horse sport fans in 2025 Fans of horse sport have much to look forward to in 2025 with European championships in dressage, showjumping and eventing lined up. Horse & Hound will be keeping equestrians up to speed with its extensive coverage of these major fixtures alongside Badminton, Burghley, the Royal International, HOYS, London International and more. “For all these events, H&H will have journalists both onsite and working remotely to bring website subscribers complete coverage as events unfold, as well as bumper special reports in the magazine the Thursday following each event,” editor-in-chief Sarah Jenkins told ETN. “From entries to withdrawals and retirements to winners, readers will be able to find out exactly what is happening in the moment on horseandhound.co.uk and be brought the complete, curated pictures in print the following Thursday.” H&H will also produce in-magazine form guides ahead of Badminton, Burghley and the Europeans. H&H's 20 February issue is the Show Guide. “It’s no longer an exhaustive list of every event date in the calendar but rather an essential guide to the season, detailing the events riders will need to contest in order to reach their championship goals, plus spectator guides to the greatest events of the season,” says Sarah. This issue will also feature training advice from those at the top of their game, Access All Areas yard visits, interviews and insight. “The weekly magazine will continue publishing as much in the way of news, reports, interviews, vet advice, management advice and features as it did in 2024,” adds Sarah. She confirmed that all H&H print subscribers have free unlimited access to horseandhound.co.uk included in their subscription.
RIDING CLUB CHAMPS
‘I FREELY ADMIT THAT THE BEST OF MY FUN I OWE IT TO HORSE AND HOUND’ - Whyte Melville
EVERY WEEK 12 SEPTEMBER 2024
S 140 YEAR
BURGHLEY SPECIAL
Wonderful Walter MARK PHILLIPS
(Green, Pink or Blue)
Top picks from Burghley thriller
12 SEPTEMBER 2024
PRINTED IN THE UK
£3.99
BURGHLEY AND PARALYMPICS REPORTS 2024
Ros Canter wins ‘the ultimate test’
PARALYMPIC DRESSAGE
Brits’ medals, comebacks and surprises HAH479.cover.indd 1
www.equestriantradenews.com
09/09/2024 17:04
Equestrian Trade News January 2025 | 9
ETN | NEWS
Feed manufacturer supports good causes
The SPILLERS brand has donated a total of £10,000 to five charities. The proportion given to each was decided by consumers voting online, with £4,220 going to Brooke Action for Working Horses and Donkeys, £2,510 to the Riding for the Disabled Association, £2,230 to Redwings Horse Sanctuary, £540 to Riders Minds and £500 to Injured Jockeys Fund. Said Claire Dyett, marketing manager at Mars Horsecare, home of the SPILLERS brand: “We are proud to be able to support these five admirable charities in this way and it makes it extra special that the donations have been chosen by our valued community.”
This month sees online platforms obliged to start sharing sellers’ data – including the number and value of sales made and some personal information - with HM Revenue & Customs (HMRC). The move has understandably caused alarm among some regular online sellers. There were even rumours that it might amount to a new tax being introduced. However, HMRC has confirmed that there are no changes to tax rules for people selling “their unwanted possessions online.” People can continue to do so with confidence and without any new tax obligations, says HMRC. “We cannot be clearer, if you are not trading and just occasionally sell unwanted items online, there is no tax due,” says Angela MacDonald from HMRC However, she warned that some people who are trading through websites or selling services online may need to be paying tax and registering for SelfAssessment. Anyone unsure if their additional income is taxable can search ‘online platform income’ on Gov. UK to use HMRC’s free online tool. New reporting requirements for digital platforms came into effect on 1 January. People who sold at least 30 items or earned around £1,700 (equivalent to €2,000), or provided a paid-for service, on a website or app in 2024 will be contacted by the digital platform this month. They will be warned that their sales data and some personal information will be sent to HMRC due to new legal obligations. The sharing of sales data does not automatically mean the individual needs to complete a tax return, says HMRC. However, those who may need to register for Self-Assessment and pay tax, include 10 | Equestrian Trade News January 2025
Photo: jd8/Shutterstock.com
No tax changes for smalltime online sellers – despite scare stories
people who “buy goods for resale or make goods with the intention of selling them for a profit.” People generating a total income from trading or providing services online of more than £1,000 before deducting expenses in any tax year may also need to register. HMRC says it is working alongside online platforms to ensure sellers receive clear guidance on their tax responsibilities. www.equestriantradenews.com
NEWS | ETN
Charlotte Dujardin fined and suspended over ‘horse whipping’ video The FEI – horse sports’ international governing body - has suspended Charlotte Dujardin for one year and imposed a fine of CHF 10,000 (£8,895) after concluding disciplinary proceedings surrounding a training video. Ms Dujardin and the FEI are each paying its own legal costs. The case surrounds a training video which emerged days before last summer’s Paris Olympics. It shows the multi-medal winning rider training a horse and rider, and whipping the horse more than 20 times during. Dujardin has been provisionally suspended since 23 July 2024 for “engaging in conduct contrary to the principles of horse welfare,” says the FEI which has credited this time towards her one-year suspension. British Equestrian and British Dressage have reciprocated the suspension, resulting in Dujardin's ineligibility to compete in any national competition or training events during this period. In a statement, the FEI says: “On 22 July 2024, the FEI received a video, submitted by a lawyer representing an undisclosed complainant, that showed Dujardin excessively whipping a horse during a training session at a private stable. “The FEI immediately began an investigation, and contacted both Dujardin and her National Federation. “Dujardin confirmed she was the person in the video on 23 July, and informed the FEI that she would withdraw from the Paris 2024 Olympic Games. She also agreed to be provisionally suspended pending the outcome of the investigation.” Since the video’s release, the FEI has not received any additional complaints or reports of violations concerning Dujardin’s conduct. The FEI adds that Dujardin admitted the offences and has accepted the sanctions.
“In the headlines for the wrong reasons”
“It is regrettable that this case has put our sport in the headlines for all the wrong reasons, especially during a critical time leading up to the Olympic Games,” said FEI secretary general Sabrina Ibáñez. “Yet, despite the challenges, the FEI acted decisively by immediately opening an investigation and imposing a provisional suspension. “These significant sanctions send a clear message that anyone, regardless of their profile, who engages in conduct that compromises the welfare of the horse will face serious consequences. “We believe this outcome reaffirms the FEI’s commitment to equine welfare and to its role as guardian of our equine partners.” www.equestriantradenews.com
SPONSORS & SHOWS • ClipMyHorse.TV will be the exclusive streaming platform for Badminton TV this year. Eventing fans can follow the action via a Badminton Season Pass (£21.99) or the ClipMyHorse.TV Premium Subscription. Streamed coverage of the MARS sponsored event will include multi language commentary, live stream rewind and jump back functions. It’s available on web, mobile devices and smart TV. The BBC will broadcast its Sunday highlights programme as usual. • Racesafe has teamed up with HEROS to educate young people about equestrian safety. Body protectors have been supplied to the charity’s the staff and special educational needs (SEN) students. HEROS provides equine centred training and education. • International and Olympic showjumper Holly Smith has joined the all-star list of Coldstream Elite sponsored riders. Holly rode at the Tokyo Olympics, won a European championship bronze medal in 2019 and currently has an exciting string of young horses. Holly’s daughter Rosie is a Coldstream Next Generation Elite rider. • Guide Dogs has been selected as the 2025 Mars Badminton Horse Trials’ charity of the year. Crowds of around 180,000 are expected at the event in Gloucestershire on 7 – 11 May. Guide Dogs is supported by eventing legend William Fox-Pitt (pictured) who will be hosting a Badminton cross-country course walk to raise funds for the charity. • Carl Hester, Mary King, Emily King, Yasmin Ingham and Bob Champion are among the equestrian legends signed up to speak at the third National Equine Show at the NEC Birmingham on 1 and 2 March. The show’s Inspiration Stage, sponsored by Saracen Horse Feeds, and its 360 Skills Theatre will host talks and insight from speakers and brands. • Dressage Anywhere has named World Horse Welfare as its official chosen charity. Competitors taking part in the platform’s online competitions can opt to donate money instead of receiving a rosette. So far Dressage Anywhere has given £700 to the charity. • LeMieux has taken title sponsorship Badminton’s Grassroots Championships. The finals for riders competing at BE90 and BE100 levels will take place on 6 and 7 May prior to the Mars Badminton Horse Trials.
Equestrian Trade News January 2025 | 11
ETN | PRODUCT NEWS
PRODUCT NEWS Cutting costs on keeping (horses) warm
French soap company creates care collection
Marius Fabre, a famous French soap company, has launched a horse shampoo and leathercare collection. The sole UK distributor of the olive oil-based products is Nikki Devine of Studio Pens. The Fabre family, which has been making traditional Marseille soap since 1900, also breeds Camargue horses. Having used their products to bath their own horses for many years, they’ve now launched an equine range. The collection includes a liquid olive oil shampoo which leaves coats, manes and tails silky soft. It’s available in five-litre bottles, onelitre bottles or 250ml tubes.
“Having owned horses for many years, I know how hard it is to keep them clean and find products that work but are natural,” says Nikki. “This shampoo is a real gamechanger and even works well on greys.” Marius Fabre’s equine range also includes an olive oil soap for cleaning and preserving leather, plus a leather grease rich in oleic sunflower oil and beeswax. The soap is available to the trade in packs of eight and the leather grease in packs of 12. “We are expecting plenty of demand for these products as they bring something new to the market,” adds Nikki. “There is nothing else that compares when it comes to natural and highly effective products.”
Tailored training
The new Vivace Training Jacket, from Premier Equine’s Black Label range, combines elegance with performance. Made in stretch, moisturewicking fabric, it offers a close fit coupled with breathability to cope with intense training. The sleek design incorporates a full-zip front and a zipped chest pocket. The Vivace has reinforced stitching at key stress points for long-lasting wear. The lightweight yet insulating fabric makes it perfect for layering. Black Label detailing brings a touch of elegance to every ride, warm-up or cool-down session. 12 | Equestrian Trade News January 2025
Gallop has more of its new Trojan stable rugs in stock with affordable price tags from £34.99 to £49.99 RRP. Joining the range is the Trojan 200g standard neck (ST200) and 200g combo (STC200) plus the 300g standard neck (ST300). They’re all made from a 420gsm outer with a soft polyester quilted inner. Four-point neck fastenings give the option of using Gallop’s new 50g quilted neck cover. Available separately, these attach to any of the rugs of compatible size – saving consumers money. Meanwhile, the Trojan 200g combo stable rug is one of two in this style. It’s a good option for horses that feel the cold and owners who prefer to keep the neck up most of the time. Another three Trojan stable rugs marry up perfectly with the corresponding Trojan turnout styles. All are designed by Gallop to offer good quality while leaving horse owners with change in their pockets.
Step out in style
This gorgeous Sandown II knee-length women’s boot is from Chatham’s latest winter footwear collection. Waterproof and robust enough to cope with snow and mud, a heavy-duty rubber sole allows for stomping across any ground. The Sandown 11 is adjustable to accommodate a wider fit on the calf; a double buckle fastening adding to its versatility. Above all, the dark brown leather oozes quality and style to complement any outfit. This boot works as well worn on the stable yard as to a day’s racing. Chatham also has new deck shoes for women, and hiking boots for men. www.equestriantradenews.com
Globally recognised as the forefront of Innovation, Technology & Protection in the Equine sector.
Join the elite, become a Premier Equine retailer today! Apply for a Trade Account: sales@premierequine.co.uk w w w.pre m i e re qu i n e . co . uk
ETN | PRODUCT NEWS
A bright idea
The new Equetech Hi-Vis Vision Collection is styled in bright fluorescent pink or yellow fabric. A reflective Equetech Vision logo and bold graphics enhance riders’ and handlers’ visibility to other road users. The new collection includes the Vision Waterproof Pom-Pom Hat Silk with a ventilated front and a flexible peak. There’s also the Equetech Acoustic Ears Horse Bonnet which is based on the brand’s popular soundless bonnet design. It has the same triple-layer ear panels to dampen surrounding noise distractions combined with a bright fluorescent fabric. Equetech Hi-Vis Vision Horse Tail Tassels feature strategically placed reflective panels that significantly increase visibility, especially in low-light conditions, and an elastic panel that ensures a secure and comfortable fit. A silicone grip prevents the tassels from slipping or becoming tangled during movement. Finally, the Vision Hi-Vis Horse Breastplate is made from wipe-clean,
Developers bring Formula 1 expertise to equine app
soft webbing with a sturdy plastic clip for easy fastening around the neck. Sliders allow for adjustment of the neck and girth straps. The range comes in adult/horse and child/pony sizes.
Good shot!
British equestrian and country lifestyle brand Chatham has launched a shooting collection. As well as this antiqued oiled leather cartridge bag, there are also hearing protection cases, cartridge belts, a licence cover and gunslips – all in leather. Many items make the perfect gift solution for horsey customers looking to buy for their shooting-mad other halves’ birthdays or anniversaries. Philip Marsh, managing director at Chatham, says the brand has been asked for shooting accessories numerous times.
The new Equiyd app enables horse owners to build a ‘digital hoofprint’ for each horse. The idea is to help owners keep track of care and maintenance, with all data linked to the individual horse’s passport or microchip number for life. The team behind Equiyd has built it using their experience gained in healthcare, online retailing and Formula 1. “The app involves a secure, transparent platform that will revolutionise horse management and the horse buying or sales process,” they say. Equiyd recently agreed a partnership with equine insurer Agria. Said co-founder Michelle Lea: “We’re delighted to be working with Agria, a company which is clearly as passionate about equine welfare as we are.”
“We’ve worked hard to get this right,” he says. “We’ve used the premium materials and excellent craftsmanship you’ve come to know and love from our footwear throughout this shooting collection.”
It worked for monks… Vitex Agnus Castus is new from NAF. The herb, commonly known as chasteberry or monk’s pepper, has a long tradition in herbal use for balancing hormonal irregularities. Indeed, monk’s pepper was used in medieval monasteries to ensure the residents remained focussed on their studies. In horses, says NAF, the herb is best used to support those showing age-related endocrine
changes, and in mares for seasonal behavioural moods. Vitex Agnus Castus supports the endocrine system and pituitary gland. Healthy hormones underpin a healthy metabolism, growth, development, mood and the stress response. “As a popular ingredient, we see this as a must have in all stores,” says a spokesperson for NAF. The RRP is £12.99 for 1kg (66 days’ supply).
14 | Equestrian Trade News January 2025
www.equestriantradenews.com
PRODUCT NEWS | ETN
Stops tools going walkabout
A cut above
This clever device from Stubbs England is the solution to a perennial problem on livery yards – mucking out tools being borrowed. Once the Tool Locker is screwed into position, you simply lean the tools against the wall within it, lock the door, and the contents will stay where you left them. Made in strong steel with a Stubbyfine coating, it looks smart and comes with the lock included.
Warmth within minutes
Woof Wear has turned up the temperature with this new Heated Gilet. The battery-operated garment warms up within minutes to provide heat to the lower back, tummy and chest for core body comfort. It works by plugging a portable battery (sold separately) into the USB cable in the pocket. Three heat settings – high, medium and low - are available. Even without the battery, the Heated Gilet’s cosy lining and two large pockets make it perfect for winter layering. In navy, the RRP is £69.99.
New saddles on show
GFS Saddles has been running a series of clinics to familiarise stockists with its new Premier saddles range. The competitively priced saddles are adjustable with additional features to fine-tune the fit for horse and rider.
Thanks to its exceptional performance, new Phoenix clipper handles even the densest winter coats effortlessly, says supplier Agrihealth. Brushless motor technology makes it reliable, efficient and powerful; while minimal moving parts mean reduced wear and tear, vibration and noise levels combined with reliability. The clipper’s planetary gearing system [a design with driven gears rotating around a ‘sun’ gear] delivers superior torque, ensuring a consistent and powerful clip through any coat type. Two cartridge batteries mean the Phoenix combines the power of a mains clipper with cordless convenience.
Winter hero
The new Mountain Horse Imra Long coat is cosy, functional and stylish. It has high side-slits to enhance mobility and allow for ventilation – useful when doing stable yard jobs. Reflective details are incorporated for added visibility. Multiple front pockets with waterproof zips ensure belongings stay safe, even in wet weather. A detachable hood is lined with a sleek, silver-coloured material for a sophisticated touch. The RRP is £169.
Stockists wanted
Agaso is looking for more stockists for its Winter Fleece-Lined Breeches, now available in classic beige. Built for warmth and performance, these breeches are water-repellent, dirt-resistant and quick-drying. They come in a four-way stretch fabric with a cosy brushed-fleece lining. The RRP is £105.99; trade price £55 plus VAT.
www.equestriantradenews.com
Equestrian Trade News January 2025 | 15
ETN | PRODUCT NEWS
Innovative tree “empowers” saddle makers Technology company Ergon Equine recently launched NewTree – an innovative saddle tree - to benefit saddle makers, fitters, horses and riders. NewTree provides a fast, consistent supply chain to help saddle makers improve cash flow by cutting stock and
improving build time. Several assembly options are available, from partial to full assembly to bench-ready. Prices start at £129 per unit. “NewTree enhances the best features of traditional tree making with contemporary manufacturing methods,
empowering saddle makers and fitters to better production control,” says Ginny Heggie, director at Ergon Equine. “NewTree has the same strength and stiffness as traditional trees, so saddle makers, fitters, horses and riders enjoy the feel they know and trust. Precision injection moulding guarantees symmetry and consistency, saving valuable time on the work bench.” Each tree has several adjustable features so makers and fitters can create a custom finish. In addition, every NewTree is fitted with a tag via which riders can access ‘MySaddle.info’ – a user focused database to store information relating to horses and saddles. “At Ergon, we pride ourselves on research led design,” adds Ginny. “Our products answer problems. We test extensively for performance, strength and durability.” NewTree components are guaranteed for ten years. Ergon Equine is seeking like-minded partners who want to improve the horse/rider partnership.
Comfort and coverage combined New StormX Empra stable rugs combine 420 denier materials with a variety of weights and styles plus combi or standard neck options. “Whether for cooler nights or harsh winter conditions, Empra rugs offer dependable, high-performance coverage that keeps horses comfortable, dry and protected,” says brand manager Rebecca Howsam. The range is available in classic colours from Battles.
Free tool assesses worm risk
Austin Davis Biologics has developed a free, simple-to-use online worm risk assessment tool for horse owners What’s Your Worm Risk is designed to support sustainable worming control and encourage the use of evidencebased practices. Professor Jacqui Matthews, recognised specialist in parasitology and director of veterinary science at diagnostics company Austin Davis Biologics, explains: “What’s Your Worm Risk calculates the likely level of risk based on widely accepted principles regarding equine worm infections and, depending on 16 | Equestrian Trade News January 2025
horse-specific input, will classify the risk of worm infection of an individual horse as low, moderate or high. “The tool is designed to be used by owners to help them assess their horse’s risk and takes into account, where relevant, the impact of their grazing companions.” Austin Davis adds that What’s Your Worm Risk helps horse owners and wormer prescribers (SQP/RAMAs) follow key steps to sustainable parasite control. These include pasture management strategies to reduce worm infection in the environment and break parasite transmission cycles. And using faecal worm egg counts and antibody testing to inform the need to treat individuals
for egg shedding or worm burden. By using these methods, owners can take a responsible approach to reduce the risk of wormer resistance, while protecting the health of their horses. “What’s Your Worm Risk is a muchneeded tool to support owners in engaging with their prescribers when considering wormer use and how to apply best practice parasite control,” says Dr Corrine Austin, managing director of Austin Biologics. “A component of the assessment’s output is dedicated to highlighting nonchemical and test-led approaches that will support sustainable parasite control as recommended in official guidelines.” The risk calculator is available free at https://whatsyourwormrisk.com/ www.equestriantradenews.com
REPORT | ETN
Turning back the pages… ETN has reported on the equestrian trade for more than four decades. Let’s look back at the news, people and products that were making headlines this month five, ten, 20 and 30 years ago. Five years ago...
Ten years ago...
In January 2020, ETN reported:
In January 2015, ETN reported:
Twenty years ago...
Thirty years ago...
In January 2005, ETN reported:
In January 1995, ETN reported:
• Hickstead Horse Feeds ceased trading. Brand owner For Farmers said it was “a difficult decision” and that it would not be selling the label. • The new British Showjumping rule making cushioned (or no) whips compulsory got the thumbs up from Zebra Products, distributor of Fleck’s new ‘legal showjumping bats’. • Dodson & Horrell refinanced with a £14.5 million assetbased lending facility to support future growth plans. The feed company said investment was key to staying ahead of the competition. • Steve Faulks retired from Red Gorilla. He’d been a director at the tools and tubs suppliers, originally known as Faulks & Cox, for many years.
• BETA led a 52-strong British contingent to the Al Fares trade fair in Dubai. Among the export mission’s successes was a team effort by Badminton Horse Feeds, Speedi-Beet and Equilibra to broker a deal with a Turkish distributor. • Caldene’s leather boots and hacking jacket were featured in Vogue. The fashion bible recommended the brand to readers seeking “the authentic horsey look.” • Kathryn Bennett left a legal career as a solicitor to join her mother Rosslyn Boggis at Milton Keynes retailer R B Equestrian. • Equestrian PR agencies were flourishing. Pharo Communications opened a new office in South Africa, Blue Zebra scooped an industry award and Tim Smith was winning working hunter classes as well as looking after numerous clients.
www.equestriantradenews.com
• The withdrawal of the European riding hat standard (BS) EN1384 with no transition period was greeted with shock and surprise by the trade. “Retailers are finding themselves having to explain to customers why the helmet they’ve just bought is no longer legal,” said ETN. • More than three-quarters of horse owners surveyed said there weren’t enough experienced saddle fitters in their area. • In a nod to the upcoming 2020 Tokyo Olympics, HKM launched a collection of over-reach boots displaying the Union Jack, stars and stripes, the French tricolour, black/ red/gold of Germany, the Italian flag or a Swiss cross. • Horse & Country TV launched in Australia on subscription. The channel was free in the UK, Ireland, Holland and Sweden on cable or satellite.
• A joint venture between Joe Singleton of Equequip and Australia’s largest saddlery distributor Equestrian Suppliers resulted in a new UK wholesaler operation. Joe said Weatherbeeta would “support the UK retail trade with good branded products, competitively priced and available from a good stock holding.” • There was outcry at the proposed closure of the Salisbury Rural Skills Centre, where saddlery apprentices’ training was subsidised by the Rural Development Commission. Mark Romain, saddlery advisor at the centre, said: “It’s going to leave the door open to cowboys and cheap imports if firms cannot afford to train young people. It’s very sad.” • Retailers were worried about an increasing number of auctions being held around the UK. “It may be too late to stamp out cowboy traders, but something should be done about auctions before it’s too late,” said one. “The trouble is people just want something cheap.” • A CCTV system with colour images was available to rent for £10 per week. It would deter shoplifters and monitor till transactions, said the makers.
Equestrian Trade News January 2025 | 17
ETN | LEGAL DIGEST
UK businesses are impacted if they sell into the EU The EU General Product Safety Regulation (GPSR), which came into force on 13 December 2024, should be on the radar for all manufacturers and online marketplaces for review, says Jodie Seddon.
U
K businesses are impacted by the new GPSR if they sell into the EU, either online or otherwise. Manufacturers will be subject to a range of additional obligations, including more detailed safety assessments, consumer information, complaint handling and product recall procedures as summarised below. If your business operates an online marketplace, you may need to consider whether your existing interfaces complies with the new requirements, alongside any updates to your safety management and reporting processes. Member States will have the power to set their own penalties for GPSR infringements, with no maximum specified – so this could present an area of significant risk for noncompliance. Any breach may also fall under the EU Collective Redress
18 | Equestrian Trade News January 2025
Directive, allowing collective action against businesses in breach.
Overview of the new requirements: all manufacturers • Responsible person. UK based manufacturers will need to establish an operator in the EU responsible for compliance with the GPSR, and that operator will need to be identified in the product or packaging. • Contact information. More detailed information must be provided to consumers, including the manufacturer’s name, any registered trade mark, postal and electronic contact address must be provided on the product or accompanying information. This information must also contain relevant serial, type or batch codes, and clear instructions and safety information in the relevant local language. • Complaints procedures. Consumers
must be able to make complaints about safety issues or accidents easily, and the manufacturer should set up an internal register. The ‘Safety Gate’ portal must be notified of any serious incident without delay. • Safety assessments. New factors to consider have been introduced, including cybersecurity risk analysis, AI functionality, risk of use by minors, and any interconnectivity with other products. The risk analysis must then be retained for ten years for inspection. • Product recalls. All authorities and affected consumers must be notified, with a template notification now provided by the GPSR. Consumers must also be offered an “effective, cost-free and timely remedy” consisting of at least two of the following: (i) repair; (ii) replacement; (iii) refund of the value – in line with other EU directives. www.equestriantradenews.com
Overview of the new requirements: online marketplaces
• Single point of contact. One point of contact is required both for dealing with Member States and consumers about product safety issues. The manufacturer must also register on the ‘Safety Gate’ portal. • Information provision. Marketplace interfaces must allow traders to provide key contact, product and safety information on product listings. Where UK businesses offer products for sale online which can be dispatched to the EU, or services in a local language, or register under a Member State domain name, this will bring the UK business under the umbrella of GPSR compliance. • Information sharing. Marketplaces must cooperate with the authorities in EU Member States to share information about any dangerous goods sold on their platform, both at EU and national level. • Enforcement. Member States have stronger powers to require online marketplaces to deal with illegal content and/or dangerous products promptly. • Non-compliant products. Marketplaces must publish information about product recalls on their interface, and notify consumers directly using a template notification. If traders repeatedly offer non-compliant products, marketplaces must be able to address this promptly.
Next steps
Manufacturers selling into the EU should seek advice promptly to determine changes required to effect compliance with the GPSR. Identifying a “responsible person” and building in the cost of compliance will be important for 2025 planning, alongside any process updates for complaints and product recall to ensure no inadvertent breach occurs.
See nearly 400 quality products
at STUBBSENGLAND.com
Tool Station S297
Tool Locker
STUBBY Barrow S1067
S2929
About the author
Jodie Seddon, Partner Aria Grace Equine Law, is an accomplished corporate and commercial lawyer, and an international equestrian athlete. She combines her extensive knowledge of the equine industry with her legal acumen to provide sound commercial advice to equestrian athletes, owners, brands, businesses and governing bodies. She was ranked in Chambers for her work in Equine Law in 2022, 2023, 2024 and 2025.
Hose Tidy S140
Feed Bin & Lid
S44 & S44LD
About Aria Grace Law
Aria Grace Law CIC is the only not-for-profit corporate / commercial law firm in the UK. It has a truly unique wealth-share model benefiting lawyers, clients and society: by paying its lawyers the highest share of the fees in the legal sector, it attracts brilliant lawyers who provide excellent services to its clients at great value, and all firm profits are donated to charities.
Nesty S355
SEE MORE HERE
Made in England Since 1836
ETN | BENCH SADDLER OF THE MONTH
Celebrating the best bench saddlers…
This award, presented in conjunction with the Society of Master Saddlers (SMS), recognises those who uphold the highest standard of leathercraft skills.
This month’s winner is HATTIE CRABTREE
Hattie Crabtree in her workshop. She refuses to let health struggles dim her enthusiasm for leatherwork and saddlery
Hattie won the SMS pre-made competition at BETA International 2023 with this hand-stitched acorn flask.
Hattie is based in the Lake District where she runs Hattie Crabtree Leatherwork & Saddlery. She grew up around horses and was on a pony before she could walk. “I loved going into my local tack shop when I was younger, there was just something about it,” says Hattie. “When I was 16, I was desperate to have a career in saddlery, but there were no apprenticeships available locally and the course at Capel Manor [College] was full.” Her saddlery ambitions on the back burner, Hattie instead became a teacher focussing on children with special educational needs. Then, in 2016, she was diagnosed with multiple sclerosis and stopped teaching. “It was while I was having chemotherapy to reboot my immune system that I decided I was going to become a saddler after all,” she says.
20 | Equestrian Trade News January 2025
Rollercoaster ride
Hattie moved to London and completed her first year at Capel Manor College. But her second year did not go smoothly. As she says: “It’s been quite a rollercoaster ride.” First, Hattie faced more health complications. Then the Covid pandemic arrived and the country went into lockdown. “In September 2020, I returned to London to start my second year at Capel Manor,” she recalls. “I managed six weeks before there was another lockdown. Also, the chemotherapy had upset my thyroid, so I went home.” Hattie finished her college course online at home. “I wasn’t my mum’s favourite person because I was working in the kitchen as I couldn’t get the internet in the workshop,” she says.
Studies continue
On completing her second-year studies, Hattie was awarded the Worshipful Company of Cordwainers Diploma in Saddle, Harness and Bridle Making with an overall mark of outstanding. She also won a trophy for excellence. Her studies continued at the Saddlery Training Centre in Salisbury with Mark Romain. Here, she has completed bridle and saddle City and Guilds Level 3 qualifications making her an SMS Qualified Saddler and Bridle Maker. Hattie is currently completing her Harness Level 3 qualification to become a Qualified Harness Maker.
Funding and community
“I was very lucky to get funding via a bursary from the Saddlers’ Company,” she says. “Without that, I wouldn’t have been able to get where I am now, because everything’s been self-funded.” Hattie is now training to be an SMS Qualified Saddle Fitter too. Last year, she attended the Saddle Fitters Introductory Course and the Saddle Fitting Qualification Course, and is now stacking up experience in saddle fitting before taking the final exam. “Kieran Forsyth and Jocelyn Danby from Danby Equestrian have been hugely supportive, checking in with me regularly,” she says. “The SMS is a real community and one that I’m proud to belong to.” www.equestriantradenews.com
Bridles and gun slips
Hattie works from a workshop at her parents’ house, where she lives. Most of her time is spent making bespoke bridles and on repair work. The shooting season sees her busy with gun slip repairs. “There’s something really special about making a leather item for someone from scratch,” she says. “When you hand that product over, it could be a belt or a handbag, and you see the person’s eyes light up, it makes you really proud.”
Working through adversity
Hattie has three autoimmune diseases - multiple sclerosis, Ehlers-Danlos syndrome and Graves’ disease - and is undergoing further tests. “Autoimmune disease is a bit like bingo; once you get one, you keep getting more,” she explains. Even when she’s not feeling well, Hattie is more likely than not to go into her workshop. She says it takes her mind off health worries. Knowing her illnesses are only going to get worse, Hattie hopes to take a teaching qualification so that she can pass on her skills to saddlers of the future.
Horse time
Hattie has two horses. Rory, who is retired; and new addition, a former Royal Artillery horse called Jack. Having not ridden for five years, Hattie hoped she wasn’t over-horsing herself by taking on the 16.1hh gelding. But any concerns melted away the moment she sat in his saddle.
“I just knew he was meant to be mine,” says Hattie, who now enjoys hacking out on Jack. He’s an absolute superstar,” she says. “Interestingly, the only saddle he likes is the one I made for my Level 3 [exam], which I think is quite funny.”
Supportive parents
Hattie is quick to thank her parents for their support in all she has achieved, often against all odds. “I wouldn’t be where I am today without them, she says. “They’re so supportive and embrace everything to do with Hattie Crabtree Saddlery and Leatherwork.”
Hattie and her “superstar” former Royal Artillery horse, Jack.
How to nominate a bench saddler:
Everyone is invited to nominate bench saddlers they feel deserve to be named ETN Bench Saddler of the Month. Candidates for the award must be a member of the SMS and based in the UK or overseas. To nominate a bench saddler (or more than one), email editor@equestriantradenews.com and tell us why this person deserves to be put in the spotlight. Please include the bench saddler’s name and business name too.
“
YOUR PONY WILL LOVE IT
”
Leaves manes and tails luxuriously soft and silky
ze!
squee
Detangles hair with ease Conditions and reduces breakages Results for up to two weeks
ASK FOR
CANTER® MANE & TAIL BY NAME AT YOUR FAVORITE HORSE CARE SUPPLIER VISIT www.carrdaymartin.com
N O ! I T ED C FA NTE S TI RA A S UA G
ETN | PEOPLE
People John Rawdon-Mogg, joint managing director of Saracen Horse Feeds, is going the extra mile for army veterans. The former soldier is to run the 2025 London Marathon – all 26.2 miles of it – on 27 April for the Army Benevolent Fund (ABF). John, pictured (left) running with his twin brother James, is supporting the charity to raise money and honour the sacrifices made by army veterans and their families. “Preparing for the London Marathon is both a personal and physical challenge, it’s certainly pushing me to my limits,” says John whose fundraising goal is £2,000. “Every step is dedicated to the courage of those who have given so much for all of us.” The ABF is the British Army’s national charity, providing lifelong support to serving soldiers, veterans and their immediate families in times of need. From helping wounded soldiers adjust to life after service or assisting elderly veterans to maintain their independence, the ABF is there for the Army family when they need it most. John’s fundraising page is open. For those that can, a donation no matter how large or small will make a real difference for those in need, he says. Find out more here: https://events.armybenevolentfund.org/ fundraisers/johnrawdon-mogg
22 | Equestrian Trade News January 2025
Joanna Green has joined evoke as marketing manager. Aged 27, she’s worked in marketing in the country and equestrian sector since graduating from Harper Adams University in 2021. Joanna has ridden all her life and is bringing on a young horse. “Being invested in the equestrian community helps me with my work, as I hope that it keeps me in the know on what the day-to-day equestrian wants and needs,” she says.
Sponsored by
Michelle Billington, who works at TFM Country Store in Whisby near Lincoln, was named Equine SQP of the Year at the National SQP Awards 2024. Michelle set up and runs an in-store faecal worm egg count laboratory at the store, transforming the retailer’s parasite control service to local horse owners. Nikki Annibal, managing director of TFM Country Store, said that Michelle’s idea to open a lab has been “a gamechanger.” Michelle been an SQP/RAMA – qualified to advise on and prescribe certain animal medicines – since March 2017. She has an equine science degree and previously worked at the Bransby Horses charity. Pictured is Michelle Billington (centre) receiving the Equine SQP of the Year award from Penny McCann (right), equine product manager at Zoetis, and host Tiff Stevenson. The National SQP Awards are run by Lewis Business Media, publisher of OvertheCounter magazine.
Siobhan MacDermott has been appointed Cavago’s chief financial officer and chief strategy officer as the technology platform launches in the US. Siobhan, who has worked in investment banking, is a keen equestrian. She keeps an Andalusian mare, Caliente OSF, and her show jumper, Miss January, at her base in Silicon Valley, California. “Cavago’s mission to connect the horse world through the power of technology is one that’s very close to my heart,” she says. www.equestriantradenews.com
PEOPLE | ETN Jason Millman has returned to Dengie as its quality control manager. He previously worked for the Essex based feed company’s grain division during a career spanning finance, project management, insurance and military service. “I thoroughly enjoyed my time at Dengie, so I’m really looking forward to getting stuck into a new challenge,” says Jason whose latest role covers finished goods production and field operations. In his spare time, Jason is a physical training instructor in the Army Reserves. He also enjoys time outdoors with his dog Elvis, often visiting the Lake District and Wales.
The 2024 Horse & Hound Awards winners were:
William Fox-Pitt took home the Lifetime Achievement Award from the 2024 Horse & Hound Awards, presented in partnership with NAF and Agria. The British event rider bowed out of top-level competition last year after winning 20 senior championship medals and a record 14 five-stars. Looking back on how his career started, William says he grew up with horses. However, after university, his father started to ask when he was “going to have a real life.” Then William was given a good horse called Chaka to ride, and together they won Burghley. “People sent me horses,” said William, “and suddenly I thought, ‘I’ve got horses to ride, I’ve got a sponsor, an income, why the hell do I want a job?’ and that’s how it started.”
• Horse & Hound Lifetime Achievement Award: William Fox-Pitt • Amateur Rider of the Year: Lucy Latta • NAF Five Star PROFEET Farrier of the Year: Tom Farmer • Agria Horse of a Lifetime: Waltham Scorpio • Baileys Horse Feeds Vet of the Year: Philippa Hughes • Horse & Hound Podcast Professional Rider of the Year: Ros Canter • Young Rider of the Year: Olli Fletcher • Black Nova Designs Event Horse of the Year: London 52 • Showjumping Horse of the Year: Mr Blue Sky UK • Rhinegold Equestrian Inspiration of the Year: Jesse Campbell • Show Horse of the Year: Mulberry Lane • Absorbine Groom of the Year: Jackie Potts • Swaine Dressage Horse of the Year: Jagerbomb • Dodson & Horrell Team of the Year: British Olympic eventing team
Challenging Conditions demand premium hoof care Hooflex® from Absorbine® provides hoof care that’s been recommended by farriers and trusted by horse owners for more than 70 years. •
Hoof conditioners to support strength and flexibility
•
Hoof packing to cool and cushion, with or without pads
•
Hoof dressing to help maintain moisture balance
•
Frog and Sole care to help eliminate odour
The Horse World’s Most Trusted Name® Name Available from your usual Absorbine® wholesaler.
absorbine.co.uk www.equestriantradenews.com
Equestrian Trade News January 2025 | 23
ETN | RETAILER PROFILE
It’s Top of
the Clops!
Deborah Hayward catches up with Katie Foulser, of Taunton-based online retailer Top of the Clops, to find out how she continues to grow her happy customer base while holding down two jobs. “My friend came up with the name, which I thought was absolutely brilliant – marketing gold. We have even been shortlisted for Simply Business’s award as Britain’s Best Small Business Name in both 2023 and 2024 in recognition of its creativity and memorable quality.”
“It gives me such a high level of satisfaction and I think my passion for the business, our name and our commitment to customer service are the reasons we still keep going when some other equestrian retailers have not been so lucky.”
A chicken and egg situation
Katie Foulser’s passion for equestrianism led her to open the online retail store Top of the Clops.
W
ith a quirky name – a play on what was the world’s longest-running TV music programme – Top of the Clops has been a big hit with its online customers since 2016. It was set up by Katie Foulser, who divides her time between working for a mental health charity and enjoying a hands-on role in her thriving equestrian business.
Marketing gold
Katie’s experience working in a saddlery store as a teenager inspired her to set up her own tack shop. “I really wanted to do something entrepreneurial, so I decided on an online equestrian retail business,” she says.
Starting the business and finding suppliers in the early days was tough. “Before we could open an account, I had to have a website that was live and trading,” Katie says. “I sold second-hand gear in the beginning and bought products and sale items to resell for a very small amount of profit just to get the business up and running, and some wholesale accounts.”
A lifestyle business
Katie runs Top of the Clops with the support of her wife, Sam. “We call ourselves a small family business,” says Katie, “and it is a real team effort. Sam works as a veterinary nurse and, with my day job, it means that we do a lot of shop stuff in the evenings and at weekends. “We also have four horses to look after and they are a big part of our lives. We work hard to fit everything in, like everybody, and we have found a way of making it work. “I love running the store, giving a great customer experience and seeing people happy and coming back to buy from us again.
Although Katie’s bricks-and-mortar store lasted only a matter of months, the experience has inspired her to try again in the future.
A taste of bricks-and-mortar
Top of the Clops has nearly reached its first decade in business, but Katie’s step into a physical store was not quite as successful. “We decided to branch out with a bricks-and-mortar store just after lockdown,” she recalls. “We opened at weekends and evenings for horsey people who found it difficult to get all their shopping during the day. “However, I think that it was the wrong timing straight after Covid and we closed down after six or seven
Top of the Clops offers customers a wide range of products for both horse and rider. 24 | Equestrian Trade News January 2025
www.equestriantradenews.com
RETAILER PROFILE | ETN Returning customers can benefit from Top of the Clops’ loyalty scheme.
really proud of our Trust Pilot reviews and our current rating is Excellent,” says Katie. “Some newer online retailers don’t even have a website and they are selling on eBay or Facebook, maybe undercutting other retailers with lower margins than they should be. They think they are running a good business, but actually they don’t tend to last, as they are not built on solid foundations.”
Keeping ahead of the curve months. Another store had also set up in the area just a few weeks after us and ended up taking some of the trade we would have had. “We were two businesses who’d both had the same idea, but had been oblivious of the other’s plans. It was just one of those things.”
Keeping connected
An online business must work hard to maintain a connection with its customers, as there is no face-to-face contact, so Katie uses her website and social media to make things more personal. “We have created an About Us section on our site and people can read about us, our horses and why we run the company in some of our Facebook, Instagram and Twitter posts,” she explains. “We have about 15,000 followers across these three platforms, as well as a private Facebook group for customers.”
Growing customer confidence Being around for so many years has helped to build customer loyalty and emphasise that Top of the Clops is a name consumers can trust. “We are
Identifying trends is a vital tool in responding to changing customer demands. “People have become more interested in sustainable products,” says Katie. “So we have introduced new products to the site to fulfil the desire for a more green approach. “These include some amazing Coldstream riding tights and a Perry’s grooming kit, which are made from recycled plastics. Our customers really care about the planet and I think, as a retailer, we have a responsibility to try to be more environmentally friendly, too.”
The end goal
Katie acknowledges that retail is a tough industry to work in, but it is something she is committed to. “We don’t make a huge amount of money, the margins aren’t massive and we are not a huge country store selling in volume,” she says, “but I really enjoy being able to help people and give them a good experience. “I would love to be in the position to open another physical shop in the future or to be able to invest more in the stock we hold – but, if these things don’t happen, I am equally happy carrying on doing what we have been doing.”
ETN asks Katie…
Q: What challenges do you face when stocking your online store? Some wholesalers want massive orders of £10,000 in one go, for example. As a small business, we can’t compete with that. Q: Do you offer any customer incentives? Yes, we have a loyalty scheme and a subscribe-and-save service on some products such as supplements. Q: Do you have international customers? We have a good range of customers, from local people we deliver to and those who live around the country. We also have quite a few international customers in countries such as America, Australia, New Zealand and Germany. Q: Are you from a horsey family? Not at all. I was five years old when my mum took me to the local riding school for a lesson – wearing a dress! Q: Do you still ride? Unfortunately, we lost our two ridden horses, but we have two miniature Shetlands, which are lovely pets and two cob youngsters, which we will ride when they are at the right age, but we are teaching them stuff all the time. Q: Do you have any other pets? Yes, a nine-month-old dachshund, some rats and an axolotl – a sort of amphibian with pink gills. It lives in water and is really cute. Q: What do you like to do in your free time? We enjoy meals out and doing stuff with horses. We’re off to a Ben Atkinson horsemanship demo at the weekend – we like to watch and learn.
Give your customers even more choice and assurance from
LARGE PINE SHAVINGS 01668 213 467 bedmaxshavings.com Bedmax ETN Trade Ads.indd 1
www.equestriantradenews.com
the best of British bedding this autumn… 18/07/2024 12:52
Equestrian Trade News January 2025 | 25
ETN | BEDDING
1 2
3
And so to bedding ETN highlights brilliant bedding products and essential accessories for mucking out and good management. 1
Everything in its place
Nearly every yard, no matter how well run, has the inevitable tangle of tools propped in a corner. And when someone picks up a fork or broom, they all clatter to the floor… leaving a potential trip hazard for horses and humans. The answer to safe, sightly tool storage is the Tool Station from Stubbs England. This brilliantly simple piece of kit keeps everything in its place, off the floor and ready for action. The generously long tubular pegs hold plenty of tools – and even polo sticks. In fact, it’s amazing how many tools of all shapes and sizes it holds. As a bonus, broom heads dry much more quickly when stored upside-down on the Tool Station than with the bristles on the floor. Made in strong steel finished in black Stubbyfine, the Tool Station has 25mm diameter pegs and a 50mm backplate. It’s quick and simple to put in place – and your customers will wonder how they ever managed without it. 2
Bedding with benefits
Pure Green Flax bedding is made from the chopped stem of the flax plant. It provides good insulation, being cosy in winter yet cool and supportive in the heat of summer. Supplier Equisupplies says other benefits include just half 26 | Equestrian Trade News January 2025
to one bale of new bedding needed per week and the bedding is easy to muck out with little waste – representing a costsaving to users. Pure Green Flax is dust extracted, making it great for respiratory health. Its high absorbency – said to be 12 times that of straw – helps keeps ammonia at floor level, further enhancing the stable environment. Biodegradable and with a neutral pH, this bedding is also ideal for putting back out on the land. 3
Making light work
From mucking out to transporting bales and sacks, every yard needs a good wheelbarrow, or two… The Stubby Barrow is that sought-after combination of lightweight and well balanced while also being a tough workhorse. In green, blue or pink, this clever barrow has innovative stepped sides to enhance its strength and capacity; while a steel reinforced front makes it hugely robust. All body mountings are strategically sited for longevity. Mounted on two large 40cm 4ply pneumatic tyred wheels. The Stubby Barrow can go off-road too. The galvanised steel frame quickly assembles with six bolts for which 17mm spanners are required. It comes packaged with handles, legs and wheels inside the shrink-wrapped body, complete with a POS label. www.equestriantradenews.com
BEDDING | ETN
5
4
4
UK innovation
6
5
Bedmax is designed to provide the ideal natural bedding with the highest levels of quality and the lowest possible levels of dust. Produced at dedicated facilities in the UK, the manufacturing process creates a virtually dust-free bedding, significantly reducing the risk of respiratory issues. The large flakes provide excellent support under hooves and for horses lying down to rest, and the mixture of large, medium and smaller flakes in every bag creates a bed that drains urine down from the surface to be absorbed at a lower level. Bedmax is made from pine rather than the much more common spruce, giving owners the additional hygienic benefits of pine’s unique antibacterial properties. And Bedmax is the first bedding manufacturer to achieve BETA NOPS Bedding accreditation, which offers owners the assurance that every step is taken to ensure Bedmax shavings are free of any substances that might cause a failed doping test.
Benefits of a by-product
This family-run business, based in Shropshire, produces high quality pellets using British wheat straw. The bedding is fully dust-extracted and super absorbent, providing a cushioned bed that’s easy to muck out as well as providing a comfy, cosy bedding. While traditionally, pelletised bedding needed water adding to activate it, Concord Straw Pellets can be used dry, although adding water speeds up the biodegrading process – ideal for consumers with limited muck heap space. 6
Snuggle down
Part of a range, all of which is made of high-quality, premium softwood, SmartHorse Fibrebed is a dust-extracted wood fibre and wood chipped bedding. It’s free-draining, for improved stable hygiene, and supportive underfoot. The packaging has been engineered to contain 30% recycled materials, too.
Give your customers our super absorbent,
STRAW PELLET BEDDING 01668 213 467
strawmax.co.uk Bedmax ETN Trade Ads.indd 3
www.equestriantradenews.com
highly economical clean & convenient alternative to straw… 18/07/2024 12:52
Equestrian Trade News January 2025 | 27
ETN | PETS AND WILD BIRDS 4
3
1
2
5
Our other favourite animals… Your customers almost certainly have other pets besides horses, while many people enjoy feeding wild birds. Here are some ideas to keep them all happy.
1
Dogs’ favourite groomer…
For dogs with lots of hair, Natural VetCare Silky makes grooming time enjoyable rather than stressful. It cares for coats which require frequent brushing, and is brilliant for tackling the toughest of tangles, knotted or matted areas. Thanks to the effective conditioners within this product, it leaves the coat with a Silky finish – and a happy, smart pet. Natural VetCare is a sister brand to NAF. 2
It’s not just the birds that love this…
Hungry birds love Henry Bell No Grow Mix. The innovative product gets the thumbs up from gardeners too – because it contains a mixture of seeds that won’t sprout and grow into weeds. Meanwhile for retailers, it comes in 1kg, 2kg, 4kg and 12.55kg pack sizes, with recyclable packing in an attractive design for maximum shelf appeal. Henry Bell No Grow Mix is packed with bitesize pieces of sunflower hearts, peanuts and suet pellets, to appeal to a wide variety of wild birds including siskins, greenfinches and long-tailed tits. It’s suitable for use in seed feeders, on bird tables and for ground feeding. 28 | Equestrian Trade News January 2025
3
New shampoo for a good cause
WildWash has launched a new dog shampoo with £1 from every bottle sold going to rescue and rehoming charity All Dogs Matter. Charity Dog Shampoo & Conditioner is a 2-in-1 formula product, sales of which are helping transform the lives of abandoned and vulnerable dogs. WildWash aims to raise £10,000 this year to support All Dogs Matter’s ongoing work. The charity is based in London and Norfolk. 4
Wrapped up warmly
Yard dogs, working dogs and pampered pets love the warmth provided by the Comfort Coat from Waldhausen. Made in a 1,200-denier outer fabric with a 200g thermal lining, this little number is perfect for dogs who ‘hang out’ at the stables or to warm them up after a busy day. The stylish dog coat features two touch-tape fasteners which are reflective, along with the binding, to aid visibility in poor light. In a range of sizes, colours are asphalt, green or night blue. The RRP is £32.95. Waldhausen is available in the UK from The Equestrian Agency.
5
Home sweet home
The Nesty, a neat, easy maintenance nest box from Stubbs England, make a brilliant gift for anyone who loves to see birds nesting in their garden or stable yard. Made in brown Stubbythene, it’s easy to clean and impermeable to fleas. It looks cute too! The squirrel-proof steel front plate contains 25mm and 32mm holes for various tits, sparrows and nuthatches. If the plate is removed, a larger opening accommodates robins, pied wagtails, wrens and spotted flycatchers. No perch is provided as this would encourage predators. There are drainage holes in the base. 6 Fishy treats set tails wagging
Dog Gone Fishin’ natural, tasty dog treats from Henry Bell & Co are manufactured in the company’s own factory in Cornwall. They’re made from red and white fish such as cod, hake, mackerel, herring, seabass, plaice, haddock and salmon that has been air-dried or baked to perfection. The treats are grain-free, gentle on the stomach, easy to digest and a great source of protein. Fish contains naturally www.equestriantradenews.com
PETS AND WILD BIRDS | ETN 6
7 8
9
occurring omega-3, perfect for helping to promote healthy skin and a shiny coat, as well as supporting joint mobility. Tastebuds are set tingling with a combination of fish and delicious herbs to deliver an incredible flavour hit to keep dogs happy and healthy. The Dog Gone Fishin’ ranges of nutritious treats comprises Bakes, Crunchies, Crunchies Plus and 100% Dried Fish – all packaged in eyecatching, resealable pouches. 7
Vermin proof storage
This Feed Bin and Lid from Stubbs England is the perfect substantial storage solution for poultry or wild bird food. Made in Stubbythene, the 18-gallon capacity bin has rounded bottom corners and thick walls, making it vermin proof. The separately supplied lid simply lifts off; its weight means no fiddly clips are required to keep the feed fresh and furry visitors out.
10
The bin comes in white, red, blue, green, black or pink; and the lid in black only. 8
It’s playtime!
Benji & Flo by Hy Equestrian has a fun yet practical line of eco-friendly dog toys. New additions - The Country Collection, Crazy Faces, Tug ‘n’ Play and Christmas – are made from natural materials filled with sustainable jute fibres. These toys are designed to engage dogs in interactive play, promoting physical and mental stimulation; and they’re built to survive hours of fun. The Benji & Flo brand also has tasty treats, stylish collars and leads, cosy coats and warm dog beds. 9
From a Yorkshire butcher
Hollings Dog Treats was founded in the early 1980s by John Hollings, a butcher based in the Yorkshire Dales.
The company’s focus has remained on making dog treats from real meat, while fish has joined the menu too. Best seller Sprats is made with fresh fish, gently air dried to create a highly digestible treat that dogs love. High in omega 3 and 6, plus essential fatty acids, these versatile tit-bits help to support a dog’s skin, coat and joints. 10 Wellbeing and skin support
The Golden Paste Company has launched TurmerItch to address skin and coat issues alongside its Golden Paste for dogs which targets wellbeing and joint support. TurmerItch contains herbs, botanicals and oils and can be fed directly to the dog or mixed into meals. The paste’s ingredients include turmeric, red bush tea, apple cider vinegar and lemongrass, which work together to support hair regrowth and repel insects.
Give your customers the option of our
FINE PINE SHAVINGS 01668 213 467 littlemaxshavings.com Bedmax ETN Trade Ads.indd 2
www.equestriantradenews.com
finer, lighter shavings with all the Bedmax benefits... 18/07/2024 12:52
Equestrian Trade News January 2025 | 29
ETN | CPD FEATURE
ABOUT ETN’S RAMA/SQP FEATURES
When intake is restricted on vet’s advice, it’s crucial to supply this forage over the longest time possible.
Trickle feeding:
ETN’s series of CPD features helps RAMAs (Registered Animal Medicines Advisors/ SQPs) earn the CPD (continuing professional development) points they need. The features are accredited by AMTRA, and highlight some of the most important subject areas for RAMAs/SQPs specialising in equine and companion animal medicine. AMTRA is required by the Veterinary Medicines Regulations to ensure its RAMAs/ SQPs undertake CPD. All RAMAs/SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. RAMAs/SQPs who read this feature and submit correct answers to the questions below will receive two CPD points. For more about AMTRA and becoming a RAMA/SQP, visit www.amtra.org.uk
What is it and why is it so important? By Ellen Chapman, founder of Trickle Net
W
e are all too familiar with the challenges of caring for horses through the cold wet and dark weather, but it’s during winter when our horses are most likely to exhibit stress related behaviours, often linked to restricted turnout and limited grazing. Stabled horses are at increased risk of gastrointestinal disorders such as colic and gastric ulcers. The causes can include a decrease in intestinal motility (movement of digesta) an unsuitable diet, and management practices which do not align with the horses fundamental need to trickle feed. The horse has evolved to roam, browse and graze for approximately 18 hours a day, consuming a wide variety of different grasses, shrubs and course fibrous plants, in continuous small 30 | Equestrian Trade News January 2025
quantities whilst constantly travelling across miles of wild landscape. Under natural conditions, horses spend 60-70% of the daytime on feed intake, and 3040% of the night time. Horses do not voluntarily pause from feeding for more than 3 to 4 hours, and nor do they ever fast. It is virtually impossible to keep our domestic horses this way. Common equine management practices often don’t allow for this feeding pattern or give the horse choice to roam and browse. Consequently, this disruption to natural feeding behaviour can lead to deleterious physical and psychological issues. For improved welfare in managing our horses, we must seek to find the best solutions, considering both their natural environment and behaviour and adapting to provide suitable opportunities in daily management.
How horses eat
Trickle feeding begins with ingestion, and this starts at the lips. Horses have tactile, prehensile lips which manoeuvre with great dexterity to select and grasp grasses and forage or pluck tasty treats from hedgerows. Have you ever had a horse nibble at your collar or find the zip on your jacket? Or root around for your treat pocket? Horses are mentally stimulated when they can exhibit this natural foraging behaviour, searching out small morsels of food. Next, we come to the bite, enabled by the teeth. Horses have 12 incisors (6 upper and 6 lower) which are used to bite and tear stalks of grass and other forage from the ground, or from bushes and trees (or feeders and nets). Together with a natural twitch motion, the incisors extract an amount of forage determined www.equestriantradenews.com
CPD FEATURE | ETN by the environment, or by our method of feeding. The horse’s cranial anatomy has evolved for the purpose of selecting forage, cropping small amounts of leaves or plant matter and passing this back to the premolars and molars which then laterally grind grass, feed and forage, breaking it down to small particles. Equines have hypsodont teeth, meaning they have high crowns providing an excellent chew surface for abrasive plant material. Hypsodont teeth erupt continually throughout life (slowing down in old age) usually growing 2-3mm annually. In their natural environment, this is balanced by horses consuming a far more stalky, gritty and abrasive fibrous diet, which is delivered at a steady rate through foraging and naturally grinds down the constant growth. The domestic horse eats a much softer forage diet. This means regular dental examinations are essential for rasping/reduction of the teeth due to unnatural wear and insufficient chewing/grinding which results in sharp points. Digestion continues in the mouth with the addition of saliva. This is a crucial aspect to gastric health. A horse can produce 10 to 12 litres of saliva daily which is directly linked to the forage they consume. Saliva production is stimulated by the action of chewing, which lubricates the bolus of food/fibre. The density of the fibre being chewed can also contribute to saliva production, with harder stalky forage producing more saliva than softer leafy forage simply because this takes longer to break down. Studies have shown that the time spent chewing is the major factor for increased saliva production, rather than the chew rate. This means that providing opportunities for forage rations to be
A relatively small stomach
The horse’s stomach is relatively small, only about the size of a rugby ball in an adult horse. It holds between 8 and 15 litres. It’s at this point we need to consider the size of our feed buckets. A ‘standard’ feed bucket will hold up to 15 litres, meaning a large feed may easily fill the stomach; though the stomach works best when it is approximately half full. The stomach lining has two distinct regions: the lower glandular region, equipped with a protective mucosal lining, where hydrochloric acid and enzymes are secreted to break down feed, and the upper non-glandular region, which lacks both glands and a protective lining, and does not produce acid or enzymes. www.equestriantradenews.com
Grazing in herds in the horse’s preferred way to live.
delivered over longer periods of time will support increased saliva production. Horses are non-ruminant herbivores. As opposed to ruminant species who have a multi-compartmented stomach and a return system for secondary chewing of ingested food (chewing the cud), horses are monogastric, having just one stomach. Food bolus passes from the mouth to the oesophagus, which then pushes food down further with muscular contractions called peristaltic waves. At the entrance to the stomach is a one-way valve called the cardiac sphincter. This is an incredibly strong muscular ring which does not allow food stuff or even gas to return from the stomach. This strict one-way digestive conveyor belt is perfectly tuned to trickle feeding on small constant amounts. Though this no- return system can be very unforgiving when the horse overfeeds or ingests harmful or inappropriate matter.
Their unusual gastrointestinal anatomy leaves horses prone to colic, where problems with matter occurring within the stomach cannot be regurgitated for relief. Horses cannot vomit or burp. Additionally, when the stomach is full or distended, it pushes back onto the cardiac sphincter valve, closing it tighter. Choke in horses commonly occurs when a food bolus is swallowed which is too large in volume, where there is insufficient chewing or food is too hard (eating too fast) or food is too dry due to insufficient saliva or inappropriate food (unsoaked pellets). Food matter can become stuck at any point in the oesophagus, and the horse will exhibit muscle spasms as the peristaltic waves attempt to force the food along the tract. This can be quite distressing for the horse and the owner, and often requires a vet to dislodge the blockage. Ensuring an appropriate diet fed in a manner which provides a trickle feeding delivery can prevent choke.
This anatomy supports the consistent, slow trickle of food intake. Saliva contains bicarbonate, which is an effective natural stomach buffer, neutralising the acidic environment to help maintain an optimum pH throughout the digestive tract, and protecting the upper non-glandular mucosa. If a horse is constantly chewing and consuming a natural trickle of forage, this enables an ideal environment for digestion and prevents the build-up of excess gastric acid. The food consumption rate of any equine is fundamental to gastric function. If too much foodstuff is consumed too quickly, the stomach fills above the glandular area into the nonglandular area, allowing hydrochloric
acid to reach this sensitive tissue which can cause irritation and potentially become ulcerated and painful. Conversely, if the horse does not consume enough forage, this may lead to an unnatural increase in gastric acid which also brings a high risk of pain and ulceration. The stomach empties regularly, passing the food bolus into the small intestine, which is responsible for the initial absorption of sugars, starches, proteins, and fats through enzymatic digestion. Food moves through the small intestine quickly (1.5 hours) and this efficient process provides optimum absorption of nutrients with a constant trickle of matter. Following this, food
A one-way conveyor belt
Equestrian Trade News January 2025 | 31
ETN | CPD FEATURE passes into the caecum, where microbial fermentation begins. These microbes break down fibrous plant material, producing essential nutrients and energy. A constant trickle of fibrous feed in to the caecum means it fills gradually. When full, it triggers the release of small amounts into the colon where fibre digestion continues through microbial fermentation, while also absorbing water. Rather than eating until their stomach is full, horses need to eat small amounts continuously until their caecum is full to ensure optimum hind gut function and fermentation. Feeding large amounts can be counter-productive in terms of the feeding goal. Research has shown that improved nutrient digestibility is achieved by feeding smaller more frequent meals. It is thought that the decreased passage rate of digesta through the gastrointestinal tract with slower transit times gives more exposure to enzymes and microbial fermentation for longer periods.
Effect on blood glucose
Another important benefit to feeding our horses at a natural rate is the effect on blood glucose. Meal frequency will influence blood glucose and insulin concentrations in horses, and smaller more frequent meals are beneficial especially for horses with metabolic disorders who need to maintain low blood glucose levels. Horses who are subject to inappropriate diet and management may be at risk of insulin dysregulation
Non-edible bedding
The absence of edible roughage in the form of straw bedding is shown to bring negative behavioural changes in horses.
when obesity starts to change the normal function of cells and hormones.
Stress-related behaviours
Horses are highly motivated to eat. In addition to their physical function, they have a psychological dependency on trickle feeding. It is a high priority of every equine to take in roughage continuously to ensure good behavioural, physical and mental welfare. Chewing for prolonged periods of time supports a healthy digestive system, though trickle feeding (grazing) also releases endorphins in the horse, reducing stress, improving mood and supporting a calm, happy herd life. Modern management doesn’t always allow for trickle feeding, and horses can exhibit stereotypical behaviours when natural behaviour is suppressed. A large number of studies have found direct links between the absence of consistent feeding and stress related behaviours such as cribbing, weaving, wood chewing and box walking.
Horses have tactile lips which manoeuvre with great dexterity to select and grasp grasses and forage. 32 | Equestrian Trade News January 2025
One significant change in modern horse management is the growing popularity of non-edible bedding. The range of shavings, wood fibre and unpalatable plant bedding is extensive, and brings benefits in convenience, storage and absorbency. However, the absence of edible roughage in the form of straw bedding is shown to bring negative behavioural changes in horses. A study in Germany looked at 104 horses, stabled side by side on edible and non-edible bedding. It was found that horses on non-edible bedding finished their hay meal faster, and took fewer pauses during eating. The majority of these horses had finished their forage by midnight, and the average nocturnal feed intake interruption was 9 hours far exceeding the maximum tolerable pause of 4 hours and presenting a risk to welfare. Another study found that horses kept on straw express less aggressive behaviour compared to those living on non-edible bedding. Could the decline in straw bedding be linked to the increase in EGUS diagnosis?
The right balance
The balance between providing the correct amount of forage and also providing enough chew time is particularly important, and it’s here that we must seek the most beneficial delivery of forage within the horse’s management and environment. Horses require 1.5% to 2.5% of their bodyweight in dry matter per day, depending on the feeding goal. Overweight horses and ponies are often restricted to 1.5%BW on vet’s instructions to prevent or manage laminitis. It is crucial to supply this forage over the longest time possible to enable optimum function of the gastrointestinal tract, preventing both physical disorders and psychological distress. Though it’s not just overweight horses who require this consideration. All horses need access to a near constant supply of forage, delivered at a species appropriate rate to support optimum gut function and overall wellbeing. Given the high prevalence of EGUS in performance horses across all disciplines, there is a clear need for improved dietary management and understanding. While some treatments look to supress acid, it could be that a simple management change in providing trickle feeding opportunities to sports horses is the most effective performance enhancing solution possible. www.equestriantradenews.com
RAMA CPD QUIZ
Select your answers and submit them at www. Equestriantradenews.com under the CPD section
Approx how long do wild horses spend grazing each day A. 10 hours B. 14 hours C. 18 hours RAMA D. 20 hours CP Questio D ns Where does trickle feeding begin? Januar y 2025 E A. The tongue TN B. The lips C. The oesophagus D. The molars and premolars Horses have hypsodont teeth which means? A. They have flat surfaces and wear down easily B. They have sharp points for ripping and tearing C. They have high crowns and continue to erupt D. They have low crowns and well-developed roots Saliva production is stimulated by the action of A. Swallowing B. Chewing C. Biting D. Foraging What does the cardiac sphincter do? A. Allows the swallow reflex B. Is the muscle that pushes food down the oesophagus C. Is the glandular region of the stomach D. Is the one-way valve between the oesophagus and the stomach The horse’s stomach will hold approximately how much? A. 6 to 10 litres B. 8 to 15 litres C. 12 to 18 litres D. 15 to 25 litres
CPD FEATURE | ETN References
Baumgartner M, Boisson T, Erhard MH, Zeitler-Feicht MH. Common Feeding Practices Pose A Risk to the Welfare of Horses When Kept on Non-Edible Bedding. Animals (Basel). 2020 Mar 2;10(3):411 Ruet A. et al. Housing Horses in Individual Boxes Is a Challenge with Regard to Welfare. Animals (Basel). 2019 Aug 28;9(9):621. Direkvandi E, Rouzbehan Y, Fazaeli H. The Positive Impact of Increasing Feeding Frequency on Feed Intake, Nutrient Digestibility, and Blood Metabolites of Turkmen Horses. J Equine Vet Sci. 2021 Mar;98:103390. Hart R, Bailey A, Farmer J, Duberstein K. Chewing analysis of horses consuming bermudagrass hay in different styles of slow feeders as compared to loose hay. J Equine Vet Sci. 2024 Sep;140:105133 Harris., P.A. et al. (2020a) (PDF) review: Feeding conserved forage to horses: Recent advances and recommendations. Available at: https://www. researchgate.net/publication/310806609_Review_ Feeding_conserved_forage_to_horses_Recent_ advances_and_recommendations Auer, U.; Kelemen, Z.; Engl, V.; Jenner, F. Activity Time Budgets—A Potential Tool to Monitor Equine Welfare? Animals 2021, 11, 850. https://doi.org/10.3390/ ani11030850
The licensed veterinary poultice from Robinson Animal Healthcare
Saliva contains bicarbonate which is an effective natural buffer against what in the stomach? A. Sulphuric acid B. Hydrochloric acid C. Lactic acid D. Formic acid How quickly does food pass through the small intestine? A. 30 minutes B. 1.5 hours C. 2.5 hours D. 4 hours For optimum hind gut function, trickle feeding ensures what is filled gradually? A. Duodenum B. Colon C. Caecum D. Stomach Which of these can be expected in horses with no consistent forage access? A. Fatigue B. Bloating C. Stereotypical behaviour D. Increased energy Submit your answers online at www.equestriantradenews.com under the CPD section.
The only poultice that may legally be used to treat wounds • Licensed by the Veterinary Medicines Directorate Ask for animalintex® at your local stockist, call us on 01909 735000 or visit www.robinsonhealthcare.com Follow us on Facebook & Instagram for a chance to enter our monthly competition
Equestrian Trade News January 2025 | 33
ETN | HOOF CARE 1
3
2
4
6 5
Feet first
Winter delivers many challenges to horses’ hoof health. These products could help save the day. 1
Giving farriers what they need
Farrier Solution by PROFEET gives farriers hooves to work with, and horses strong, healthy feet. The hoof dressing from NAF is ideal for maintaining sound hooves, encouraging growth and healthy horn all year round. Rich in emollients, providing a nourishing blend high in fatty acids, Farrier Solution penetrates the horn to deter premature cracking and drying. It also helps protect the hoof capsule from the outside in. 2
Topical treatment
Animalintex is the only VMD licensed, multi-layered, absorbent poultice available in the UK. Highly absorbent, the versatile dressing can be used to treat ailments such as abscesses, bruised sole, sandcracks and seedy toe. It can be applied hot or cold. Animalintex contains the active ingredient boric acid which acts as an antiseptic to minimise infection and re-infection and promote healing. It also contains tragacanth which, when activated by water, draws out dirt and infection, reduces inflammation and creates a clean area for the wound to heal. Animalintex Hoof Treatment comes 34 | Equestrian Trade News January 2025
in packs containing convenient hoofshaped dressings, so there is no need to cut for hoof poulticing. It’s a must-have item for every first aid kit in the tackroom or horsebox. 3
Top nutrition for hooves
TopSpec Healthy Hoof is a flavoured additive which can be fed with any combination of feeds. It contains optimum levels of the micronutrients scientifically proven to promote hoof quality and is designed to be used consistently over a period of nine to 12 months. TopSpec Healthy Hoof contains the level of biotin known to improve hoof quality (15mg/500kg horse/day), plus methionine, zinc, copper, iodine, calcium and vitamin A, all of which improve the effect of biotin alone. A hoof supplement is added to all TopSpec feed and forage balancers - at maintenance levels in TopSpec Cool Feed Balancer and at effective improvement levels in the rest of the range. 4
All year round
Pro-Equine’s Pro-Neem Hoof Oil is a blend of botanical oils, including neem, for healthy hooves all year round. Antibacterial and antifungal, it helps deal with common hoof problems, as well as moisturising and nourishing. The
natural oils help protect hooves during wet weather. Pro-Neem Hoof Oil is great for soft, smelly soles, crumbly white lines and the area between the heel bulbs. It’s supplied with an in-lid brush for easy application. 5
Proven ingredient
SPILLERS Original Balancer contains 15mg of biotin per 500g serving, the amount proven to support hoof health. The balancer is ideal to supplement forage only diets by providing the nutrients needed every day as well as digestive, immune and hoof support. It’s also rich in antioxidants and supplies amino acids to support muscle development and topline, while probiotic live yeast and prebiotic MOS support digestive health. 6
Hoof care made better
A Stable Tidy displayed near the hoof products in-store or online will suggest a good routine to customers… Good hoof care is about consistently picking out feet, applying oils and moisturising products and checking shoes, soles and frogs. And that’s so much more likely to be done when all the necessary kit is to hand. Enter the Stable Tidy from Stubbs England. The handy receptacle keeps all the hoof care products each horse needs www.equestriantradenews.com
HOOF CARE | ETN 8
7
9
10
11 12
at a handy height just outside the stable. The neat Stubbythene container has rounded corners for safety, a thickened rim for rigidity and a drain hole. It works equally well in tack rooms and horseboxes. The Stable Tidy comes in red, white, blue, black, green, purple, pink, yellow and apple green. 7
Deals with smelly frogs
Absorbine Hooflex Frog & Sole Care addresses those tell-tale odours caused by bacteria and fungi. The liquid formula penetrates the frog and sole tissue without stinging, staining or drying the hoof. A must-have product all year round, it’s especially useful in wet, muddy conditions. It is easily applied with a specially designed squeeze applicator that reaches deep into the frog. 8
Multi-action formula
Thomas Pettifer & Co Farrilin Hoof Conditioner is a multi-action formula containing ingredients to nourish, moisturise and strengthen hooves. Used regularly, it can help prevent brittleness, premature cracking and dryness of the hoof wall while leaving a natural shine. In addition, the blend of oils, antiseptics, vitamins and natural tars supports a healthy frog and sole. Thomas Pettifer & Co Farrilin Hoof www.equestriantradenews.com
Conditioner is ideal for use all-yearround; it brushes on easily, even in colder temperatures. Available from Trilanco, Battles or Jenkinsons Equestrian. 9
Going glossy
Supreme Products Hoof Gloss is a go-to product for black, shiny hooves. Easy to apply, the densely black hoof preparation comes in a moisturising vegetable oil base. It can be applied to dry hooves the night before a show, allowing the oil content to be absorbed, and is recommended for all year-round use. 10 Moisture balancer
Lincoln Eucalyptus Hoof & Sole Dressing is an antifungal, moisture-regulating hoof ointment. It’s fortified with eucalyptus and wheatgerm oil to optimise moisture levels and help hooves cope with all conditions. Eucalyptus oil helps maintain a healthy hoof and frog, while wheatgerm oil supports the hoof’s natural pliability, protecting from brittleness and cracking. 11 The gold standard
Veredus BioCare Golden Hoof is a hoof ointment containing lanolin, fish oil and linseed oil.
Used daily on the hoof wall, coronet, frog and sole, Golden Hoof promotes hoof growth while supporting the hoof capsule’s elasticity and resistant to adverse conditions underfoot. Veredus recommends that particularly dry hooves should be made wet before the ointment is applied. Zebra Products distributes Veredus in the UK. 12 Feeding the feet
PROFEET supplements from NAF not only provide nutrients to support hoof health… they also provide nutritional support that helps target healthy liver function which is fundamental to healthy hoof growth. Biotin is combined with a rich sulphur complex of methionine, lysine and MSM, minerals including calcium and zinc, and a broad spectrum of naturally sourced amino acids and essential fatty acids. Developed by veterinary scientists, with the assistance of leading farriers, PROFEET offers concentrated, fast acting, nutritional support for quality hoof growth. The nutrients in PROFEET work in synergy with the naturally sourced antioxidant ingredients in the formula to provide a superb hoof supplement. PROFEET is available as powder, liquid or pellets. Equestrian Trade News January 2025 | 35
ETN | ADVERTISEMENT FEATURE
Media & PR directory Innovative, strategic and effective communications are essential for any business’s marketing campaign. Bring your brand to new audiences through these listings.
BRITISH DRESSAGE MAGAZINE
COATE PR
KEY PEOPLE: Publisher: Fellows Media. EDITOR: Jane Carley. ADVERTISEMENT MANAGER: Jacob Holmes. FREQUENCY/AVAILABILITY: Six printed issues plus two digital issues. GEOGRAPHICAL COVERAGE: UK. TARGET READERSHIP: British Dressage members and those with a keen interest in following the largest growing equestrian sport, with action from grass roots to Grand Prix. CIRCULATION: Over 16,000. ABC AUDITED: Yes. KEY EDITORIAL FEATURES: The only dedicated dressage magazine in the UK, show report and news, in-depth training features, profiles and interviews with the top names in the sport, reviews and information on the latest gear, regional news and events, current veterinary and nutritional advice. ADVERTISEMENT OPPORTUNITIES AND RATES: Display, classified or advertorial, prime positions and multiple insertion discounts. Please contact Jacob Holmes for full details and media pack.
BRIEF PROFILE: We are an award-winning PR agency dedicated to elevating brands and events within the equestrian and country sectors. Based in the Cotswolds, our team is a blend of seasoned PR professionals, marketing experts and genuine equestrian and countryside enthusiasts. Whether it’s launching a new product, promoting rural enterprises, or enhancing the visibility of equestrian or countryside events, we support brands and events passion, authenticity and creativity. Our four decades of experience are rooted in successful collaborations with industry leaders like British Horse Feeds, The Game Fair, The Golden Paste Company, Blenheim Palace International Horse Trials, Bicton and Hollings Dog Treats. We live and breathe our work and thrive on building relationships with journalists, influencers and media contacts to get the best results for those we work with, we’re committed to helping you achieve your goals and stand out in an everevolving landscape. KEY CONTACT: April Coate (Managing Director) HOW CAN YOU HELP EQUESTRIAN BUSINESSES SUCCEED? Our creative and experienced team works hand in hand with our clients to help build their profile across all elements of public relations and marketing ranging from traditional PR, print and digital, editorial and advertising, social media management, brand partnerships, sponsorship management and strategic consulting.
T: 01242 259244 E: jacob.holmes@fellowsmedia.com W: www.britishdressage.co.uk
T: 07469 237495 E: april@coatepr.com W: www.coatepr.com SOCIAL MEDIA: Instagram, Facebook & LinkedIn: @coate.pr
ADVERTISEMENT FEATURE | ETN
HOLDSWORTH PR & MARKETING EQUESTRIAN TRADE NEWS MAGAZINE
KEY PEOPLE: Publisher/Owner: Equestrian Management Consultants Ltd (EMC Ltd). EDITOR: Liz Benwell. ADVERTISEMENT: Abi Cannon, Evie Edgar. FREQUENCY/AVAILABILITY: 10 issues per year. GEOGRAPHICAL COVERAGE: UK and overseas. TARGET READERSHIP: B2B – retailers, manufacturers, wholesalers and everyone involved in the equestrian trade. CIRCULATION: 2,822 print copies and 5,222 digital copies (average June-December 2024). KEY EDITORIAL FEATURES: AMTRA and SMS accredited CPD features, latest industry news and products. ADVERTISEMENT OPPORTUNITIES AND RATES: Adverts, advertorials, inserts, takeover emails and email banners. Please contact Abi Cannon or Evie Edgar to discuss your requirements. T: Abi Cannon 01428 601028, Evie Edgar 01428 601031 E: evie@djmurphy.co.uk; editor@equestriantradenews.com W: www.equestriantradenews.com
BRIEF PROFILE: We are a full spectrum PR and marketing agency offering results-driven strategies for the equestrian/ rural sector. We are dedicated to helping brands lead the way by supporting them in establishing a powerful presence within the media. KEY PEOPLE: Rachael Holdsworth, Gillian Harris, and Olivia Blakey. HOW CAN YOU HELP EQUESTRIAN BUSINESSES SUCCEED? We have built a large network of quality media contacts over time, and our innovative ideas are the driving force behind our PR and marketing strategies for the equestrian/rural sector. Renowned for producing campaigns that strengthen brand awareness and cultivate long-term relationships with business partners, we strike the perfect balance between traditional and progressive approaches to PR and marketing, combined with decades of equestrian knowledge and experience. T: + 44 (0) 1903 892060 E: rachael@holdsworthpr.co.uk W: www.holdworthpr.co.uk Facebook: @HoldsworthPR Twitter: @HoldsworthPRM Instagram: @HoldsworthPRM
HORSE & RIDER MAGAZINE
KEY PEOPLE: Publisher/Owner: DJ Murphy Publishers EDITOR-IN-CHIEF: Louise Kittle COMMERICAL DIRECTOR: Abi Cannon FREQUENCY/AVAILABILITY: Four-weekly perfect bound glossy magazine available in Tesco, Sainsburys, Waitrose, Asda, Morrisons, WH Smiths and all good newsagents. GEOGRAPHICAL COVERAGE: UK and overseas. Print magazine, digital edition, website and social channels. TARGET READERSHIP: Horse owners and riders passionate about making the most of their time with their horses. CIRCULATION: 16,739 (average January-October 2024) READERSHIP: 73,618 KEY EDITORIAL FEATURES: Riding articles across a range of disciplines from top trainers, the latest veterinary research and advice, confidence and horse management articles, as well as all of the latest products and horsey gear on the market and chances to win amazing prizes. ADVERTISEMENT OPPORTUNITIES AND RATES: Digital, social, print and multiplatform options available, as well as bespoke packages and reader events, contact Abi Cannon. T: 01428 601020 E: abi@djmurphy.co.uk W: www.horseandrideruk.com Instagram: @horseandrideruk Facebook: Horse&Rider Magazine
www.equestriantradenews.com
An award-winning PR agency dedicated to elevating brands and events within the equestrian and country sectors.
www.coatepr.com EQUINE | COUNTRY LIFESTYLE | EVENTS | RURAL BUSINESS
Equestrian Trade News January 2025 | 37
ETN | ADVERTISEMENT FEATURE
PONY MAGAZINE
KEY PEOPLE: Publisher/Owner: DJ Murphy Publishers EDITOR-IN-CHIEF: Louise Kittle COMMERICAL DIRECTOR: Abi Cannon FREQUENCY/AVAILABILITY: Four-weekly magazine with equestrian themed covermount. Available in Tesco, Sainsburys, Waitrose, Asda, Morrisons, WH Smiths and all good newsagents. GEOGRAPHICAL COVERAGE: UK and overseas. Print magazine, digital edition, website and social channels. TARGET READERSHIP: Young riders aged 6-16 CIRCULATION: 17,396 READERSHIP: 64,713 KEY EDITORIAL FEATURES: Riding and pony care advice in every issue, covering a range of abilities and disciplines, as well as ‘Help’ pages and fun quizzes, competitions, posters, crafts, horsey shopping and top rider facts. Winner of children’s magazine of the year at NMA 2023 awards, winner of video strategy, team and event of the year at the PPA IPN 2023 awards and PPA event of the year 2024. ADVERTISEMENT OPPORTUNITIES AND RATES: Digital, social, print and multiplatform options available, as well as bespoke packages and Pony Big Day Out reader events, contact Abi Cannon. T: 01428 601020 E: abi@djmurphy.co.uk W: www.ponymag.com Instagram: @ponymaguk Facebook: PONY Mag
SRPR
BRIEF PROFILE: We are a creative and innovative Equestrian PR and Marketing agency who are passionate about delivering return on investments for clients utilising modern and effective campaigns. We offer a wide range of services including advertising, digital services, ambassador management, social media management and sponsorship investment/management consultancy. KEY PEOPLE: Scott Rowley (MD) Grace Weddell – Senior Account Manager Katie Wooster – Account Manager Bek James – Account Manager Kate Hennigan – Account Executive Natalie Stevenson – Graphic Designer HOW CAN YOU HELP EQUESTRIAN BUSINESSES SUCCEED? With over a decade of experience in equestrian marketing and sponsorship management, we strive to create PR campaigns and digital strategies that make people stop and take note through content that excites and converts. Whether you’re looking for a one off campaign, or a fully outsourced PR and Marketing service, we have the skill, ability and connections to deliver results for your business. E: scott@sr-pr.co.uk W: www.sr-pr.co.uk Facebook: SRPR Instagram: @srprmarketing TikTok: @srprmarketing
YOUR HORSE & YOUR HORSE LIVE
PR | Marketing Athlete Management Find out why leading brands recommend us
38 | Equestrian Trade News January 2025
KEY PEOPLE: Publisher: Kelsey Media EVENT DIRECTOR: Emma Bedford PRINT EDITOR: Julie Harding ONLINE EDITOR: Aimi Clark ADVERTISING CONTACTS: Clare Hall (Your Horse Live), Catherine Crockart & Stacey Boyce (Your Horse Magazine & Digital) FREQUENCY/AVAILABILITY: 13 issues a year (an extra issue in the Spring) available in Tesco, Sainsburys, Waitrose, Asda, Morrisons, WH Smiths and all good newsagents. GEOGRAPHICAL COVERAGE: UK and overseas. Print magazine, digital edition, website and social channels. TARGET AUDIENCE: Active leisure riders committed to getting the most from their time spent with their horse; Amateur competition riders; Riding and Pony Club members. KEY FEATURES ACROSS PRINT & DIGITAL: Inspirational articles from the best riders and trainers in the world to help readers improve their riding skills, expert tips and advice on all aspects of horse care, trustworthy reviews on all the best products for you and your horse, features from riders and owners around the UK and beyond sharing their love of riding. KEY EVENT FEATURES: An audience of over 27,000 equestrian enthusiasts over three days, with 300 trade stands in three halls with some of the world's best riders. ADVERTISEMENT OPPORTUNITIES AND RATES: Digital, social, print and events options available, as well as bespoke packages. Clare Hall, Investment Manager, Your Horse Live: E: clare@talk-media.uk T: 07876562273 Catherine Crockart, Head of Investment E: catherine@talk-media.uk T: 01732 445678
www.equestriantradenews.com
Equestrian Trade News • Over 7000 copies every issue (4,000+ digital and just under 3,000 print) • 10 issues per year • 46% of copies are read by 2-4 people • 82% of readers read the publication every month • 70% keep their copies for several months or more • 95% of readers also receive the weekly email newsletter
Promote your products to the equestrian trade ETN offers print advertising, print advertorials, inserts, email banners, takeover emails and lots more! Make sure retailers know to stock your product. To discuss a bespoke marketing plan for your business please contact Abi Cannon 01428 601020 or Evie Edgar 01428 601031
For editorial please contact Liz Benwell editor@equestriantradenews.com
ETN | BETTER BUSINESS
Want some
feedback?
In many businesses, feedback is a practice happening a few times a year to be ‘got through’ as quickly as possible. And that can lead to missed opportunities for people to grow and an organisation to perform sustainably, says Becky Westwood.
T
he word feedback has evolved into a catch-all term for directions, instructions, opinions, judgements, criticisms, praise and more. No wonder it leads to confusion.
Anxiety arrives
Reactions to the term feedback vary a great deal. Some people are excited, but a common response is anxiety because people’s fight, flight and freeze responses kicks in. This sudden flood of chemicals stops them being present in the current conversation, instead looking for the quickest way to minimise or avoid the threat their system is perceiving – the anxiety of feedback. As a result, people try to rush through feedback conversations or avoid them all together - which leads to the whole thing feeling transactional.
Poorly executed feedback
As an organisational psychologist, I’ve come across managers believing they are exchanging clear feedback when the opposite is true. For others, in an effort not to come 40 | Equestrian Trade News January 2025
across as micromanaging or too direct, their feedback becomes so diluted that it’s unclear what they are truly asking someone to do with their comments. This can result in managers feeling irritated that things are not getting done, that they need to repeat meetings or become concerned that their staff are focused on the wrong priorities. For individuals on the receiving end, they too can be left feeling frustrated: frustrated that expectations are not clear, that they get told too late when something critical to their career development needs to change or told too few times, if at all, when they are doing a good job. All this can leave them feeling undervalued and demotivated.
A different way
What most people want is a relational not transactional experience with feedback. A conversation, based on a relationship, that provides them with the clarity they need to perform, has a positive impact and uses perspectives to leverage opportunities. This starts with leaving the word ‘feedback’ behind and becoming clear
about what you are offering someone. Here are three steps you might find helpful:
Your outcome
Start by defining the outcome you are intending to share. Is it something that the person must action or deliver on, or are you simply sharing your experience of something that they can take or leave? Three of the most common outcomes that get muddled under the label of ‘feedback’ are when giving a direction, instruction or perspective. If you know you want someone to action your comments, it’s better for all involved if you can be clear about this upfront rather than try to nudge people there. By becoming more intentional and clearly defining your outcome, you can choose the most effective approach for what you are giving, setting expectations clearly, minimising ambiguity and saving yourself and others unhelpful stress and anxiety.
Your approach
Direction. Be explicit with your people that what you are asking them to do has to be done, but they have autonomy and www.equestriantradenews.com
BETTER BUSINESS | ETN
support, if needed, to decide how it’s done. When giving someone a direction, there is usually a consequence to the work, organisation or individuals if the things are not completed. Instruction. Be explicit with your people about how something needs to be done, the process or steps that need to be completed. For example, this could be related to a process that needs to be followed in a certain way for compliance or safety reasons. When the process or steps are not followed there may be a detrimental consequence to the work, organisation or individuals. Perspective. Convey how you see, hear or experience things from your point of view. The person on the receiving end has the autonomy and choice of what to do with it, without concern of punitive consequence. A perspective is neither true or false, right or wrong, but it may be useful to consider for the good of relationships, wellbeing and performance.
front of you. In my experience, people generally know how they best receive feedback and what their preferences are. But the vast majority have never shared their preferences with their leader or colleagues and, likewise, few have been asked about their preferences by someone else at work. For example, some people prefer to receive your comments in writing first so they can reflect, some want to talk about it and follow up with questions later. Your people know what works for them and so with one simple question to them you can get much of the data you need to save you time, energy and stress when sharing perspectives. The question you need to ask is: What’s your preferred way for me to share perspectives with you?
About the author
Becky Westwood is an organisational psychologist and chief experience officer of Monkey Puzzle Training and Consultancy. She is the author of Can I Offer You Something? Expert Ways to Unpack the Horrors of Organisational Feedback. Web: https://monkeypuzzletraining. co.uk/books/can-i-offer-yousomething LinkedIn: https://www.linkedin.com/ in/beckywestwood/
Summary
Feedback is a provocative term that inspires anxiety and uncertainty, but this doesn’t mean people don’t want it. People want to contribute, to be effective and to have opportunities to develop in their careers. If we want to get the best out of our people, we need to stop giving feedback and start using perspectives.
The human in front of you
Once you are clear about your outcome and the approach you need to take to give you the best chance of achieving it, it’s time to think about the people in
https://www.linkedin.com/ company/monkey-puzzletraining-and-consultancylimited/
gift! Boo
k & keyring* Not for resale
21/06/2024 10:05 First term at Ravensbay COVER.indd
All Pages
How to make
your fave
The UK’s No.1 magazine for young equestrians
ppllaaiittin ing ma de easy
part tw
The UK’s best-selling equestrian monthly
o
horseandrideruk.com
We
Warmbloods ! 24 July – 20
770032
ALL ABOUT
August 2024
425973
know-how
guide
9
Test your
competition
Esme's
polework
PONYMAG.COM
ponymag.com
pony HAPPY
supplements
0 9
FREE! SILVER HONEY WOUND SPRAY WORTH*
Summer puz zle fun! *UK ONLY
Sept 2024 £4.99 Issue 920
DJMurphy
In the saddle
Ready for
Photos: Jon Stroud
A
horse’s natural inclination is to move in a slightly downhill fashion – after all, naturally, that’s where he carries around 60% of his weight. However, with his front legs doing the brunt of the work, his hindlegs then take a backseat. As a rider, you need your horse to be working properly through his back so that he can carry you effectively, but this can only happen when he’s working into a soft and light contact that is powered by his hindquarters. In order to generate this energy, you’ll need to strengthen your horse and encourage him to become more supple and balanced. Here are a few targeted schooling exercises to get you started.
There’s barely a schooling snag a leg-yield can’t help to fix – so there’s no surprise that those sideways steps are making an appearance here, too. They’ll supple your horse and encourage him to take more weight behind due to the engagement required to get his hindlegs crossing over, so by making this a regular part of your sessions, you’ll be reaping the rewards in no time. Introduce leg-yield on the three-quarter line, where your horse will be most inclined to move out towards the track. Rather than allowing him to drift, ask him to step with purpose, then... 1. Apply a little pressure with your inside rein for a small degree of inside flexion, but maintain the contact with your outside rein to keep hold of his shoulder.
C
Warm-up wisely
For a horse who’s on the forehand, it can be tempting to try and get him sitting on his hindquarters from the second you set foot in the arena. However, it’s most important to prioritise getting him going forwards first, allowing him to stretch on a loose rein in walk and trot, before you try and refine his way of going too much.
40 HORSE&RIDER
3. Square turns
H
M
E
B
K
TOP TIP
Switch between these three exercises during your sessions so your horse doesn’t start to anticipate the next move.
F
A
Route 1 Route 2 Route 3 Square turn
2. Move your weight onto your inside seat bone and apply your inside leg on the girth to engage his hindleg and ask him to step him out towards the track. 3. Support your horse with your outside leg behind the girth to keep driving him forward and also prevent him from falling out or leading with his quarters. When you’re confident with lateral steps from the three-quarter line, there’s no limit to where your leg-yield could go. You could add a few extra steps by attempting it from the centre line back towards the track, or zig-zag to and from the threequarter line, changing the bend as you go. It’s easy enough to do out on a hack, too, and has the added benefit of helping you to stride out some tension if your horse is on the keener side.
A great way to encourage your horse to shift his weight backwards is through 90° turns. This technique sounds simple but don’t mistake that for it being easy – it takes a great deal of balance to master. To do it... 1. Ride large around the arena in walk, applying a half-halt as you approach the corner. 2. Apply pressure with your inside hand to encourage your horse to flex slightly to the inside, and keep your outside hand close to his neck. 3. Squeeze with your
inside leg on the girth to encourage him to keep working up into your outside hand, and place your outside leg a fraction behind the girth. 4. Straighten up out of the corner, before repeating in the next one. Once you’re confident asking for square turns while going large, why not take your horse on a square at either end of the arena? You can then upgrade the difficulty by riding a 20m square in the centre of the arena – where you won’t have the support of the corners to help you.
BUYER’S GUIDE
KEY
4 #
Number of colours available
HAPPY
HORSE’S
TRAVELLING
FEEDING
BUYER’S GUIDE:
BALANCE
TIPS
secrets
digestive
supplements
for fizzy horses
ANNABELLA PIDGLEY’S
How to deal with
SHOW-DAY
NERVES
dressage
essentials
Issue 661 August £4.75 11 July – 7 August 24
*T&Cs apply
SPOOKY HORSE? EXPERT SOLUTIONS
ANATOMICAL
GIRTHS
Horse&Rider readers are passionate about their horses – investing time, energy and money into making their horsey dreams happen. Get your brand in front of this dedicated and engaged group of equestrians.
Maximum load
U
sing one is better for your back – not to mention your horse’s – and it can reduce unnecessary strain on your saddle, too, but how much thought do you put into the mounting block you use? Choosing one that suits your riding lifestyle TOP TIP is a simple way to It’s important to position streamline your your mounting block on a routine. That’s secure, level surface and ensure why we’ve taken a it’s tall enough for the size of look at the options horse you’re getting on. available, whether you need one for the yard or lorry, or a combination of the two.
The multitasker
If it’s all about aesthetics at your yard, you won’t want anything cluttering up your backdrops. But, what if your choice of mounting block could double up as a schooling aid? Why not try...
15
DID YOU KNOW?
1.5kg
Super-lightweight and folds away for easy carrying, the slim profile makes it easy to store when not in use. Doubles up as a height booster for perfect plaits, too. qhp.nl
HORSE&RIDER 41 142 HORSE&RIDER
Made from tough polyethylene, this will keep your grooming kit secure while giving you a safe spot to mount from. With flexi handles for manoeuvrability, it has a watertight 50-litre lockable capacity. jsw4jumps.co.uk
41.5cm
14
10kg
100kg
Mounting from a block shouldn’t be a sign that you lack flexibility. Repeatedly getting on from the ground puts a lot of strain on one side of your horse’s body – so you’re saving him a lot of stress.
The all-rounder
It’s small enough to be mobile, but robust enough to become a yard staple. In fact, if you buy one, you’ll probably end up sharing it between a few of your stablemates. Why not try... Classic Showjumps Two Step Heavy Duty £77 Hard-wearing and robust set of steps. The hand holes at the side make it easy to move and it’s fitted with abrasive anti-slip strips on each step for sure footing. classicshowjumps.com
60cm
15kg
260kg
39cm
Why not try... QHP Step-up stool £19.95
5kg
Why not try...
A combined three-step mounting and jump block, perfect for taller horses. With shallow cups either side of each step and a rope handle for easy carrying. stubbsengland.com
9
30.5cm
The space saver
If storage space at your yard comes at a premium, you’ll want a dual-purpose piece of kit that works a little smarter. Light in weight, it’ll be easy to move and will keep your kit safe, too.
JSW One Step tack box with handles £59.95
Stubbs Up and Over £35
TOP TIP
The position of your block while mounting is important. Too close and you’ll apply a lot of downward force on your saddle, possibly leading to a slip. Too far away and you’ll have to launch yourself, which will be uncomfortable for your horse.
The foldaway
When you’re frequently on the go, you need something that can keep up. Whether you’re schooling in the field, plaiting for a competition or away from home, it’ll need to be light, easy to handle and simple to stow away.
15
90kg
Non-slip Weight
63.5cm
9.5kg
Height
MOUNTING BLOCKS
Make getting on your horse easier with these handy blocks
Photo: Jon Stroud
2. Leg-yield Lightening your horse’s forehand needn’t be complicated – all you need is a series of simple exercises
Boost your
Horsey shopping
Mounting made easier
1. Transitions
A fundamental weapon that every rider should have in their arsenal is transitions. Why? Because they'll improve your horse’s balance and encourage him engage his hindquarter-based engine as he moves between gaits, rather than pulling himself along with his front end. Begin with walk-halt-walk transitions, engaging your core – that is, your stomach, back and seat – to help him maintain his balance and use his hindquarters rather than pulling against your hand. From here, you can slowly build up to trot-walk-trot transitions, and walk-trot-walk transitions.
lift off
£27
The UK’s best-selling equestrian monthly
DJMurphy
Issue number 661 August 2024 n First aid kit essentials n Competition turnout tips that make all the difference on show day n Horse skincare guide n Eventer Georgie Goss on combining riding and motherhood
PONY readers live and breathe everything equestrian. Create brand loyalty for your products by marketing to these horsey mad teens.
260kg
The taskmaster
Tall, sturdy, yet surprisingly mobile, this one’s likely to tick all the boxes. Once you find one, you’ll wonder what you did before it arrived.
Why not try...
PolyJumps Three Step £110
It’s strong and durable but also lightweight and easily transportable due to the built-in wheels and handle. Each step is textured to prevent slipping. Three step solution for mounting any horse or pony. polyjumps.com
HORSE&RIDER 143
To discuss your brand and bespoke package options contact the ad team 01428 601020 or abi@djmurphy.co.uk Product Editorial • Tried and Tested • Digital • Social • Email • Advertorial • Video • Research • Inserts • Events • Covermounts • Reader Offers
Coming soon in APRIL 2025 Performance feed gallery
Grooming, shampoos and sprays Flies
For more infomation, contact: Abi Cannon on tel 01428 601028 Evie Edgar on tel 01428 601031 email etn@djmurphy.co.uk
gallery
AMTRA accredited CPD Competition wear feature
Travelling gear feature
Feed helpline directory
Submissions for editorial galleries should be emailed to editor@equestriantradenews.com before 21 February 2025.
Classifieds All-in-One Solution Providing EPOS, Labelling & Websites since 1988.
01604 881881 sales@easitill.co.uk www.easitill.co.uk
BETA
Conference
24 February 2025
Hilton East Midlands Airport For a day of • Industry Insights • Networking Opportunities • Business updates
SIGN UP TO RECEIVE THE WEEKLY ETN EMAIL NEWSLETTER
Don’t miss out!
SCAN ME
To see more program details and to book scan the QR code below.
FOR ADVERTISING ENQUIRIES
contact Evie Edgar on tel 01428 601031 or email etn@djmurphy.co.uk 42 | Equestrian Trade News January 2025
www.equestriantradenews.com
Photo: Piaffe Photography/Shutterstock.com
gallery
BECOME A
BETA MEMBER
Ensure your customers shop with confidence where they see these signs
QUALITY MARKS
MEMBERSHIP TYPES
Join the BETA family to strengthen & grow your business. For more information email info@beta-uk.org or call 01937 587062
NEW! Shavings
Forks & Rubber Matting Forks
By Red Gorilla® 3 handle options Two heads available Lightweight Strong and tough Weather resistant
Shavings Fork
SCAN FOR TRADE ORDERS
Rubber Matting Fork
THE BEST YARDS RUN ON
RED GORILLA @RedGorillaInt
email us on
sales@redgorilla.red
call us on
01455 848184
®
www.redgorilla.red