Equestrian Trade News
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
Voice of the equestrian industry for over 30 years
Make sure our readers are talking about you... Call us to find out how
FREE TO ALL UK RETAILERS
The official magazine of BETA International Tel: +44 (0) 1937 582111 Email: sales@equestriantradenews.com
Equestrian Trade News is the leading trade publication for your sector in the UK and provides suppliers and manufacturers of equine, pet and country related products with an ideal opportunity to advertise to the trade in an effective way. The features covered in our magazine give extensive coverage of products and services, via both advertising and editorial.
You can be sure that you are targeting the perfect readership for your products, brands and services ●
Founded in 1979, Equestrian Trade News (ETN) remains the leading monthly trade journal for equestrian and related industries.
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ETN is read and respected by retailers, manufacturers, distributors and agents within the equestrian, pet and country related sectors.
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Every month ETN delivers the latest news, analysis, opinions and comments on topical trade issues.
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Monthly features are tailored to retailers' needs, updates on the latest legislation, export opportunities and reports on new product launches and trade promotions.
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February issue brings our readers an in-depth preview of BETA International with a list of exhibitors plus their new product plans.
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ETN is sent free of charge to equestrian and related retailers in the UK and members of BETA. In addition, ETN has subscribers both in the UK and overseas, bringing the controlled circulation to approximately 5,500 - 2,200 of which are equestrian retailers. ETN has subscribers in a total of 47 different countries. January and February issues of ETN have increased circulations of approximately 9,000 which includes BETA International exhibitors, SQPs and farriers, as well as retailers and subscribers both nationally and internationally.
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ETN is the official magazine of BETA International the world’s leading equestrian, country and pet product trade fair.
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The title is published by EMC Ltd, a wholly owned subsidiary of BETA (British Equestrian Trade Association) and organiser of BETA International, giving it a uniquely trade specific profile.
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Series advertising booked does not have to run in consecutive issues and can be new copy for each advert keeping it topical for your products and services.
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Adverts can vary in size from issue to issue with relevant discounts put in place.
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We also endeavour to support our advertisers with editorial wherever possible.
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Include your brochures, catalogues, leaflets, etc. as inserts with ETN to retailers alone or the full database.
Publishing statistics and frequency Page average Editorial to advertising % Frequency Circulation
56 60/40 monthly 5,500
Equestrian Trade News offers a wealth of marketing opportunities for companies seeking to build and maintain relationships with the equestrian trade world.
Distribution Mailed to: • Saddlers, retailers and feed merchants. • BETA Members. • Subscribing manufacturers, wholesalers, agents and distributors in the UK and overseas. No matter what your marketing strategy and budget, we are confident you will find ETN an effective means of communicating with your target audience.
Equestrian Trade News
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
Key Features 2012 ...the magazine for the industry, about the industry, by the industry JAN
● Feeding for breeding – stud feed and supplements.
JULY
● Bedding – focus on different types plus stable tools.
the winter to come. ● New clothing & footwear collections.
● Hoof care products for achieving and maintaining
● Hi-viz – be seen, be safe.
healthy feet.
FEB
● Bedded down – stable equipment and bedding for
● Gifts for birthdays and other occasions.
● BETA International preview – a look at the world's leading
equestrian trade exhibition with stand-by-stand guide. ● Insurance – for the trade and your customers.
AUG
● Parasite patrol – the latest worming products and
● Flying the flag – a celebration of British companies
and manufacturing. ● Below the belt – jodhpurs, breeches, riding boots
regimes. inc AMTRA accredited CPD feature.
and spurs. ● Bits, bridles & training gadgets.
MAR
● Shows review – the best of BETA International and Spoga
Horse. ● Competition gear – clothes and equipment for horse and
SEPT
rider including equine boots. ● Weight watching – feeds for equines prone to laminitis plus hoof care therapy. ● Fly and summer sheets plus the latest in repellents.
APRIL
● Worming focus – developments and latest products
inc AMTRA accredited CPD feature. ● Firing on all cylinders – feeding for optimum
condition. ● Cutting edge – clippers and accessories inc winter
rugs. ● Saddlery accessories – girths, numnahs,
● Stay at the top – feed for performance.
breastplates and stirrups.
● Sleek and sassy – grooming products for top-to-tail
OCT
treatment.
● Balanced diet – supplements and feed balancers.
● Stay safe – the latest body protectors, riding hats and
● All wrapped up for Christmas – great gift ideas for
protective footwear. ● Clothing & Footwear – what’s new for the seasons ahead.
● Winter ailments – products to combat mud fever,
seasonal giving. hoof problems, respiratory ailments; plus first aid.
MAY
JUNE
● Supplementary help – supplements & balancers to stock
for the season ahead.
NOV
● Fibre power – fibre, forage and hay alternatives.
● Paddock, stable & tackroom essentials – essential
● Herbal products for equine health and horsey
products for good management including first aid. ● The trade celebrates the Olympics – London 2012.
● Boots, socks and gloves to beat the chill.
● Focus Europe – profiling European equestrian companies. ● Equestrian media – magazines for your marketing. ● Marketing, PR and advertising agencies – major players
profiled. ● Finest saddles & saddle fitting – from home and abroad. ● Fleas and ticks – plus other summer parasites inc AMTRA accredited CPD feature.
treats.
DEC
● A clean sweep – EPOS, shop-fitting and displays. ● One-stop shop – a retailer's guide to wholesalers. ● Allergy attack – feeds, supplements & products for
horses.
Editorial and advertising deadlines: Editorial by the 1st of the month and advertising by the 12th of the month preceding cover date. Editorial for consideration should be emailed to editor@equestriantradenews.com.
To advertise in ETN, contact the advertising team: Tel: +44 (0) 1937 582111 Email: sales@equestriantradenews.com
Advertising rates Advert Single size insertion DPS HPDPS FP HP QTR EIGHTH
3 series (each)
6 series (each)
£2,260 £1,410 £1,255 £785 £435 £285
£2,135 £1,335 £1,190 £745 £410 £270
£2,380 £1,485 £1,320 £825 £460 £300
9 series 12 series (each) (each) £2,020 £1,260 £1,120 £700 £390 £255
£1,900 £1,190 £1,055 £660 £370 £240
SPECIAL POSITIONS Bleed-off page
plus 10%
Solus
plus 20%
Facing matter
plus 10%
Guaranteed position plus 25%
All prices are exclusive of VAT.
CLASSIFIED RATES
STUDIO CHARGES
4cm x 1 column £85 4cm x 2 column £125 6cm x 1 column £105 6cm x 2 column £156.25 8cm x 1 column £125 8cm x 2 column £187.50 8cm x 3 column £250 2cm x 1 column £65 Box Numbers + £5.00 Lineage £2.50/word minimum 10 Web Directory £65
Please note that the above rates are based upon finished digital copy being supplied. Our own studio offers a full design and copywriting service to all advertisers who do not have copy readily available. Studio time is charged at the following rates: £32 quarter page and smaller, including classified adverts. £57.50 half page adverts. £65 full page and DPS.
Inserts, outserts, wraps and tip-ons from as little as 23 pence per item; also run-ons and print management. Call for a tailored quote today.
Advertising size chart Double Page Spread
Full Page
Bleed: 303 x 426mm Trim: 297 x 420mm Type: 272 x 396mm
Bleed: 303 x 216mm Trim: 297 x 210mm Type: 272 x 186mm
Half Page Double Page Spread Bleed: 154.5 x 426mm Trim: 148.5 x 420mm Type: 133 x 396mm
Half Page Portrait
Half Page Landscape
Eighth Page Portrait
Bleed: 303 x 111mm Trim: 297 x 105mm Type: 272 x 90mm
Bleed: 152 x 216mm Trim: 146 x 210mm Type: 133 x 186mm
Type: 133 x 42mm
Quarter Page Portrait
Quarter Page Strip
Quarter Page Landscape
Eighth Page Landscape
Type: 133 x 90mm
Type: 272 x 42mm Bleed: 303 x 57mm
Type: 65 x 186mm Bleed: 81 x 216mm
Type: 65 x 90mm
Artwork must be supplied in digital format, either by email, CD or DVD. In all cases, a full colour hard copy is required for proofing purposes. Artwork to be presented in either Quark Xpress, InDesign, Freehand or Illustrator with relevant files such as fonts, photos, graphics etc, or a Mac compatible EPS file or Hi Res Tiffs, with fonts converted to paths. Hi Res PDF files are acceptable with embedded fonts and images all set to CMYK. Ink coverage must be no more than a total of 270%. Films can no longer be accepted. If new copy instructions are not received by the copy date, previously supplied copy will be used.
Web Directory Type: 20 x 90mm
Cancellation: Adverts cancelled after deadline will be charged at full rate.
To advertise in ETN, contact the advertising team: Tel: +44 (0) 1937 582111 Email: sales@equestriantradenews.com