DENTAL February 2008
The Information Source for Dentists
PROFIT REPORT www.EMCdental.com
OVER
43%
of U.S. Executives cite word of mouth as a top strategy for the coming year. Don’t miss the
five essential strategies. SEE PAGE 4
PLUS:
˙ Referrals: The Ultimate Builder ˙Practice Word of Mouth Marketing ˙National Children’s Dental Month ˙Health Perspectives ˙From the Vault ˙Client News ˙The Rant ˙Hot Corner ˙From James ˙ Increase Your Net Profit 35% to 95% PAGE 1
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FEBRUARY INSERTS:
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Increase referrals with this secret trigger... Special Referral Event! How You Can Create an All Referral Dental Practice! Pre Register now!
Increase Your Net Profit 35% To 95% Without Adding A Single New Patient! If you think the only way your profit numbers will go up
is by gathering your fair share of new patients, this article may open your eyes.
By James Erickson
As a valued member of the dental industry, I have to share with you this secret to up to a 95% increase in your bottom line without adding a new patient. It’s a simple 3 word phrase that rarely gets talked about anymore by the “gurus.” (Except me of course.) The focus of all the “new” strategies out there is on patient acquisition… these new SEE PAGE 6 strategies: … allow you to acquire patients cheaper … allow you acquire more patients … allow you acquire more attractive patients (those with money = attractive)
It is true, new patients can be quite attractive, and also quite profitable in the short term, but if you really want to grow and build a practice that is profitable and marketable when it’s time to sell, you must… Continued on Page 2
Dental Profit Report is published monthly by EMC Dental Marketing˙1020 Shipping St. NE˙Salem, OR 97301˙P 1-800-311-1390˙F 1-503-371-1299 BLOG: www.EMCdental.com/blog
Dental Profit Report
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January 2008
Increase Your Net Profit 35% to 95% Without Adding a Single New Patient! Continued From Page 1
RETAIN YOUR PATIENTS!!! That’s right, three little words that can absolutely change the dynamic in any practice, and yes… increase your bottom line by a huge percentage. You’ve all heard the numbers, and I am unsure who throws around what anymore, but it can cost up to 5 (10,15) times as much to get a new customer than it does to keep a current customer. Even with those facts, many dentists still focus all of their attention on the attraction, possibly looking at short term gains rather than the long term value. In fact, patient value has a different definition depending on whom you talk to. It’s either the value the patient receives, or the value the practice receives from the patient. Neither is mutually exclusive of the other but in today’s competitive environment, you have to provide value to the customer in order to extract it as well. By giving your patients more value, you not only serve to differentiate yourself from other practices, but you lock them into your practice for life, as the perceived value of remaining with your practice rises in their eyes. So how can simple retention result in an increase of up to 95% in profits? Harvard business school does a ton of studies and measured the retention and profitability of companies, and found if they had increased their retention rate by just 5%, these companies would increase their bottom line by up to 95%. The number varied from business to business, but in a relationship style business (like a dental practice) the numbers were in the high range. There were a few reasons given by the researchers from Harvard…
a new patient a profitable one.
WHY NOT!
- As patients stay longer, they are more satisfied with the service and value, and are more likely to give you a bigger share of their wallet.
These patients are primed for referrals, and it should be celebrated to hit a milestone like this. You need to find out what your retention rate is. Take into account all of the patient attrition, death, relocation, and defection. Get a good percentage as a base.
FER their friends and family, dramatically lowering the cost of patient acquisition.
the gaps are. Some won’t have a good reason, and indifference is a big enemy to patient retention.
By giving your patients more value, you not only serve to - As the patient relationship goes on, differentiate your efficiency with yourself from that patient increases. You don’t have to take other practices, 2. Discover reasons for x-rays, and you know but you lock patient loss. where the problem arthem into your Have your staff call a eas are. few patients to find out practice - Satisfied patients why they left. Take a good are more likely to REfor life. sample, and see where - Long term patients are less sensitive to price and are less likely to leave your practice due to price increases or discounts offered by other dentists. It doesn’t take long for these factors to add up to a huge increase in profitability. The referrals alone are worth the effort to create more value for your patients, and to keep them around longer. There is huge money to be had by keeping your customers around longer. Not only while you are still in your practice, but if you look to sell at anytime, boasting a large retention rate can increase your sale price. You can make money on the front, and back end. Well, now, in order to increase your profits, you have to increase your retention, and I’ve listed 3 simple steps below to help you do just that.
If you really want to grow and build a practice that is profitable and marketable when it’s time to sell, you must retain your patients.
- New patient acquisition costs are higher, and it may take longer to make
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1. Measure your current retention. IF I asked you how many of your current patient were in your practice 5 years ago, could you give an exact number?
3. Add value to your services. The best and easiest way to immediately add value to your practice in your patients’ eyes is communication. A high quality patient communication package such as our RARE System package sent on a monthly basis is a simple turn-key solution. The package educates and communicates to your patients, but also acts as a gift. The perceived value of a simple system like this will keep your patients coming back for a long time. Also, treat your patients to something special every now and then. Something as large as a patient appreciation event, or even something as simple as a hand written thank you note every once in awhile is a nice heartfelt touch. Retain your current patients, and watch your profits grow.
James Erickson is a former US Marine, a
renowned marketing expert (some say brilliant), and president of EMC Dental Marketing, a nationwide marketing and advertising agency that focuses on doing 2 things, finding new patients for dentists, and helping dentists retain the patients they have. EMC Dental Marketing’s trademark service, The RARE System Patient Newsletter is the longest standing done-for-you newsletter in the dental industry.
P: 800-311-1390 F: 503-371-1299
A Publication of EMC Dental Marketing
Referrals: The ULTIMATE Practice Builder By Jerry Jones
I’ve written more articles than I can count and put into practice more refer-
ral practices than you can shake a stick at. So, I’m able to write this article with some authority on the subject (although I haven’t written a book about it, I could and maybe some day, if my real estate activities ever slow down, I will!). I’ve collaborated with James, the humble and very fine owner/CEO of EMC Dental, to create a killer 2-day event in Salt Lake, coming up in March (14-15 if memory serves, a Friday and Saturday) that is an absolute MUST for the doctor who wants to permanently and for the better, change the make-up of the patient base he or she now enjoys by employing REFERRAL strategies to not only increase raw net new patient numbers but to also RETAIN (which is even more important) existing patients. That’s a BIG promise, but I know if anyone can do it all in two days, James and I can…Why? Like you (or maybe your boss), I put into practice, a LOT of different referral mechanisms each and every month at my own SofTouch Family Dental office. We try everything at least once and often times, if it doesn’t work, we’ll do it again, with a different twist. For instance, this past summer we did a HUGE BBQ, complete with clowns, in our parking lot one weekday afternoon
NOTE ON JERRY JONES &
Jerry Jones Direct:
With the conclusion of my last-ever Real Estate Boot Camp for Busy Dentists this past November, I’ve begun the extensive planning for exciting, all-new material, 2-day, super-intense, hands-on, very limited participant workshops for 2008 with my partner Tom Cowan. These workshops will be limited to 10 to 15 primary registrants and 1 guest per primary registrant. Fees are not cheap since this is a hands-on experience, and no selling of any kind will be taking place. These are purely instructional and hands-on workshops for serious students. 1) Residential. How to Buy, Sell and when
and attracted quite a gaggle of neighbors and patients…ALL of whom were encouraged to bring a non-patient with them to enjoy hot dogs, hamburgers and even desserts! It was a HUGE success. I’ll be going over the whole process we went through and how we promoted this event to our patients and non-patients alike in Salt Lake this March. FREE Food makes it an easy sell, eh? But, my article isn’t all about BBQs today. Let me give you some juicy, no-brainer, CHEAP and easy strategies, right here, that will quickly pay for themselves, in no-time flat: #1 Post SIGNS in each and every room of your practice encouraging patient referrals. I did this and you’d be surprised at the result: “You mean you guys still have room for more pts?” Why are they saying this? Well, simple: We’re always swamped when patients are in. So how do they know we have more room unless we tell them? Oh, and these signs are goofy stupid signs. They are VERY professional and very sexy. They get noticed and get the job done. Cost? How about $5 to $10 per
operatory?! #2 Have your team members (designate one for your hygiene side and reg. clinical operation) communicate with EACH AND EVERY patient, even the kids(!), about the value of referrals and how they benefit the practice and the patient with a reward for referring (we give our top referring patient a $1000 gift check every year). You can also tie it into your favorite local charity. You’d be surprised what this alone will do for referrals. Have your team members develop their OWN benefit-laden “pitch” to patients and you just approve it. I’d be astonished if your referral rate didn’t double in 30 days or less. #3 This next one is a no-brainer, but I bet if I called, right now, at least 5 dental offices, only one (maybe not even one and I’d bet sometimes not even MY office does this!) would offer this. It’s the 2-for-1 deal. It goes something like this: Patient calls office. Office Manager/Receptionist answers. “Hello, thanks for calling Dr. Hart’s office, this is Mary, how may I help you today?”
to Hold Single-Family Residential Properties. – Location Salt Lake City or Sunriver, Oregon. February 2008 2) Raw Land. How to Buy, Sell and Develop Raw Land in a 2-day workshop. Sunriver, Oregon, May 2008 3) Commercial Office and Multi-Family. How to Evaluate, Buy and Sell Commercial Office and Multi-Family Properties. Sunriver, Oregon, July 2008 4) Financing Raw Land, Residential, Office & Multi-Family Properties. Portland or Seattle, October 2008. Each workshop will consist of 2, 8 to 10 hour days, back-to-back, most often, Fridays and Saturdays, with case studies and information
pulled directly from our personal deal files and our student-member deal files; real, actual examples will be used and worked on at these workshops, giving you true real-world experience. As you can imagine, working with small numbers, getting one-on-one time, and leaving with action-able, do-able plans for each primary attendee, the fee isn’t going to be inexpensive. I can think of NO ONE anywhere that offers this type of learning environment or access at any price. For more information or to get added to the Interest List, contact Melody Pilan at Jerry’s office: melody@jerryjonesdirect.com or call 503-339-6000.
We’re always swamped when patients are in. So how do they know we have more room unless we tell them?
SEE “Referrals” PAGE 8
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Dental Profit Report
January 2008
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Word Of Mouth Marketing Once again, a popular marketing 1.) A Monthly Practice Newsletter: publication inspires a Dental Profit Re- Why don’t you do one? This is the easiest way
port article. And no, this isn’t a dental marketing book, or even health care related. Just another great source of information floating out there. Word Of Mouth marketing is growing in popularity. Over 43% of U.S. Executives cite word of mouth as a top strategy for the coming year. Notice the functional word in the above sentence is STRATEGY. Word of mouth is not a one time effort, single promotion, or even a project. It’s an all-encompassing strategy that makes word of mouth a daily conscious piece of your practice marketing strategy. The key to any word of mouth program is frequency. You need to develop a program that makes word of mouth a part of your everyday business life. Make it visible, and participatory to everyone involved…this includes staff as well as consumers. Below are a few pieces to the word of mouth puzzle…
to promote your practice, yourself, your office, and develop your brand in the community. 12 points of contact per year with your patient base in their home can be nothing but good for your practice.
ding and to the funeral.” The 250 people each of your staff members know should be coming into your practice.
4.) Your business card:
How many of these are sitting in a drawer in your desk? These should be mini-postcards handed out each and every moment you have available. Leave one with the tip at dinner, give one to the bus driver, the mailman, anywhere and everywhere you can. You know 250 people too. They should all be your patients. (Bonus: Put a New Patient offer on the card!)
The key to any 2.) Professional Referword of mouth rals: I’m not talking about the endodontist down the street, program is I’m talking about lawyers, acfrequency. De- countants, tow truck drivers, estate professionals. Peovelop a program real ple that have a loyal customer that makes word base. (What better way is there 5.) The most important part… supervise new movers than and track! Make word of mouth a part of your of mouth a part tohavetarget a real estate broker tell daily operational procedure. In the morning of your everyday them about you? Talk about huddle, ask…”Who did you talk to about our practice yesterday?” Someday your staff will business life. first contact.) have no leads, but it will keep it in their mind, 3.) Your staff: If you don’t get referrals from your staff, get rid of them. Joe Girard (Guinness’ World’s best salesman) came up with “Girard’s Law Of 250″ which says, “Everyone knows 250 people in his or her life important enough to invite to a wed-
and is a non-threatening way to remind them. There are plenty of ways to promote word of mouth in your practice, but be aware that if you let the systems and procedures fall by the wayside, the referrals and word of mouth in the community will drop as well.
National Children’s Dental Health Month By Ashli Sprinkel
The troubles regarding proper health care in our country could be
costing your practice thousands of dollars each year. A lack of education or focus on fundamentals means several adults and children are not receiving the dental care that they need. However, by simply being proactive in educating your current patients, you can not only overcome this loss but also increase your sales, build doctor to patient relationships, and double your patient referrals. Many children and adults do not know when it is necessary to visit the dentist for corrective procedures and are therefore experiencing continual damage along with unwarranted pain and discomfort. The deficit of routine visits for check-ups leaves patients unaware of the permanent damage to their oral health and at risk for other health issues as well. The tragic death of a twelve year old boy from an abscess tooth last February is proof that dental treatment can be as vital as routine physicals. Since children cannot seek dental coverage on their own, it places them in a difficult state. This is
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why they need advocates, such as dental professionals, to help educate and encourage them to seek proper oral heath care. The following information is from The American Academy of Pediatrics (AAP): • 50% of children have at least one cavity by the time they enter elementary school • Adolescents have an average of eight cavities by age 17 • 1 in 10 children between the ages of 5 and 11 have never visited a dentist Awareness programs, such as Give Kids A Smile, present the opportunity to teach parents and children to make healthier choices, as well as bring focus to the dangers of unhealthy ones. Educational programs like this can also mean numerous rewards for you and your practice since well informed patients are significantly more likely to accept treatment. By providing beneficial information and implementing efforts to help with this avertable epidemic you can make a difference in the lives of youth and in the growth of your practice. It will show that you care about and want to help others, and also the relationships that you build
with patients will earn their respect and trust creating more patient referrals. Starting a partnership towards great health with your patients is easy. Have an office member get details on setting up an education and prevention program. The website www.ada.org has free materials including posters, brochures, and coloring sheets, which will allow teaching children about good dental techniques to be easy and fun. In addition, use your monthly patient newsletter to aid your hard work and advertise the strong commitment you have to helping improve the lives of others. Include articles on baby’s first dental visit, how often check-ups are necessary, tips for making brushing and flossing fun, specials on sealants, and promotion of a coloring contest. Take action now and utilize events such as National Children’s Dental Health Month and Save The World From Cavities. You’ll find that emphasizing greater health for your community will present amazing benefits for you and patients.
A Publication of EMC Dental Marketing
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Perspectives
From the Vault
By Ashli Sprinkel
Recently I was flipping through the yellow pages in search of an auto
mechanic for routine car maintenance. After selecting a number of good options, I began calling to gather pricing information. I was amazed by the wide response I received, however not because of the price. Each shop was able to quote me a cost and time frame, although only a few took the effort to explain why one brand was better than another and any included warranty information. I ended up choosing the mechanic that was furthest away and the most expensive, simply because I was sold on all of the extra features and benefits of that business.
When a prospective patient calls your practice regarding price details, do you make sure to stress all of the benefits of your practice as well? Many offices do not, leaving the caller to choose based on price alone. Without telling them how your practice is different and detailing the amazing features, they have will have no idea. With the large amount of competition in the healthcare industry, you may only have one chance to make a prospective patient into a loyal and valuable new patient. So start selling what your practice has to offer to every caller and remind them why your practice is the best choice.
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INFORMATION
Dental Profit Report is a monthly publication printed on a controlled/complimentary basis. Erickson Marketing Communications. 1020 Shipping St., Salem, OR 97301. Yearly subscriptions are $195.00. Call 503-371-1390 for subscription info. Phone (1-800-311-1390) or Fax (503-371-1299) Printed in USA. ©2008 Erickson Marketing Communications
How to Battle Price Conscious Consumers… And WIN the Patients Best Suited To YOU. We all want “great customers” (or whatever label you give them – clients, patients, honored guests, etc.), right? We want the client that doesn’t complain about price, quality, service and only compliments us from our first interaction and refers everyone they know to us. That’s like Dental Nirvana, right? (OK, so some would rather play with the latest laser or instant crown machine than think about patients…I got it, I got it ). Part of that battle begins with how you train your patients to react to you, how you treat them and how you respond to their inquiries, questions and so on. We hear a lot about “verbal” skills (which is Dental Code for: Communication 101 and Selling 101 integrated together) from the Consultants all over the industry. However, written skills are just as important and often, can communicate to a person BETTER than verbal communication might. My most valued skill is being able to communicate in print and get people to react – or, in some cases, when I’ve been abused by a company or individual, I ENJOY immensely the ability to punch ‘em in the solar plexus without having to get physical. OK, so more than you wanted to know, right? Here is a response, written, from a vendor to business that had requested an RFP and how they handled price. Frankly, it’s brilliant and well-done. There’s something ALL of us can learn from this. I encourage you to study Continued on page 7
LETTERS
Any feedback in agreement, criticism, or praise of our articles, we gladly welcome and would like to hear from you. Copyrights of articles reside with Erickson Marketing Communications, requests to reproduce articles can be submitted to: Info@EMCdental.com
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Client News
Testimonial of the Month “We have gone from 15 to 25 or more new patients per month. Also, I’m a specialist and I am starting to send [your material] to referring dentists. I really appreciate working with you all, your flexibility and the affordability!” Dr. James Eckhart Manhattan Beach, CA
EMC Picks Website of the Month Shelfari.com Shelfari.com is a unique web community that allows you to show off your virtual bookshelf to others by cataloging all of the books you own. Shelfari makes it easy to see what your friends are reading, what others with similar tastes have enjoyed, and even get and give book recommendations. Best of all, it’s FREE!
Book of the Month The Big Moo
Written by 33 well known authors and edited by Seth Godin The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
Client of the Month
FAQ
Our heartiest congratulations go out to Dr. Ken Johnson as our February 2008 Client-of-the-Month! Thank you for being such a pleasure to work with! As the January 2008 Client of the Month, Dr. Ken Johnson will receive a gift appropriate for his office. Thanks, Dr. Johnson, from all of us at EMC Dental Marketing!
Q. Why do the Simple Green Postcards go out every three weeks?
Team Member of the Month Our Dental Team Member of the Month is Tiffany from Dr. Mansfield’s office for being such a pleasure to work with on your monthly newsletter proofs! Congratulations, Tiffany! You’ve shown what it takes to be a team player.
February Birthdays Dr. Douglas Shindollar Dr. Louis Leslie Dr. David Lee Dr. Louis Sandor
A. Through our testing at our SofTouch office, we have tried to eliminate the peaks and valleys of new patient flow. We’ve tested monthly postcards, and weekly postcards, and have found that the best consistent new patient flow comes when the cards are mailed every three weeks.
Q. Who do the Simple Green Postcards go to? A. We work very closely with you (the dentist) to figure out who the card goes to. Our suggestion is that you mail to every house within a radius (5-10 miles depending on population saturation) with an average household income or higher. We have had great success with these “radius” mailings.
Thank You
As our company continues to grow, we recognize our best clients come from your referrals. In apprecia-
tion for your referrals, you will receive a $300 credit on your account, plus a steak & lobster dinner for 4 from Omaha Steaks ($100 value) every time you refer a friend, colleague or business associate to us who completes a mailing. So that we may thank you properly for your referral, please be sure to let your colleague or friend know to mention YOUR name when contacting us! Thank you for your continued confidence and support.
A Warm Welcome 6
We would like to welcome all of our new clients and if there is anything we can do, please do not hesitate to contact us. 503-371-1390
A Publication of EMC Dental Marketing
P: 800-311-1390 F: 503-371-1299
The Rant: What Are You Telling Your Patients? By James Erickson
My original rant was all about your internal marketing, and what it says
about your practice. But this newsletter is full of referral and retention tips, and plugs for our all referral practice event (March 14th and 15th in Salt lake City, UT… call 1-800-311-1390 to sign up.) So I thought I would talk about something else that’s been bugging me lately. Dental Practice websites have become the norm, although about 40% of practices I’ve dealt with still don’t have them. That’s OK, because for a majority of those that have them , they aren’t using them correctly. I’ll start with a quote from one of my favorite authors Seth Godin. It illustrates my point almost exactly. “ A Web page isn’t a place the way Starbucks is a place. A Web page is a step in a process. The steps on the stoop in front of your house understand (if steps understand anything) that they exist in order to get you up or down. If you asked
the architect what any particular step is for, she wouldn’t hesitate. The answer is obvious. The purpose of this step is to get you to the next step. That’s it. -- Seth Godin –www.sethgodin.com Many dental websites are built along the framework of a huge colorful brochure crammed full of every bit of information you could think of. Links going to links going to external pages… an awesome way to find all kinds of information about the practice. But many are still not so awesome at doing what they intend to do…get a new patient in your door. As Seth said above, the job of the first step is to get you to the second. I’ve fallen victim to this as well, and I am currently revamping the look and functionality of the www.emcdental.com website. If you want any information that’s on the site now, you better go get it. Soon it will be a combination of many “little” sites that interoperate, but are very focused on
From the Vault Cont’d
How to Battle Price Conscious Consumers… And WIN the Patients Best Suited To YOU. Continued from page 5
it carefully and look at how you might improve your verbal skills to incorporate the message behind the message in this letter. Here’s to a Profitable Week. Dear John, Here is the estimate you requested. Based on the information forwarded we would only assume the size and style of equipment desired. This estimate is based on a 55 passenger (pax) Coach with audio, video equipment included. If you wish to downsize to a 47-pax and, or eliminate the audio, video we could save you some money. All indications from my sources, along with your statement in the RFP leads us to believe that your main concern for this estimate will be based upon price only. We are not interested in, nor will we offer a discount transportation service. Our quality Coaches are the cleanest in the Northwest. They will be
reliable, arrive on time and be operated by some of, if not the best possible drivers available. A high level of service is our priority, not just basic transportation. Our parent company Prestige Custom Tours conducts business daily with highest profile clients in Northwest, such as Nike, the Portland Trailblazers (the owner for each home game), the Portland Lumberjax, Adidas, Freightliner and are the Official Transportation Company of the Rose Quarter to name a few. As you can see we are accustomed to dealing with professionals as professionals. If you determine that price is more important to you than the highest quality, we do have another mid-tier provider in our organization, for our clients who are more cost conscious. Far West MotorCoaches has been absorbed into the Prestige Transportation group. They will have only 47-pax coaches available, and would have no additional advertising budget.
one thing. Make sure your website is focused on pushing your visitors to the next step…calling your office, getting patient forms… Make two separate sites… one for prospects, and one for current patients. This is very easy to do, and doesn’t cost you anymore per month than your current website. Your website needs to get your prospect to the next step… becoming your patient.
Hot Corner By James Erickson
In baseball, 3rd base is known as
the “Hot Corner”, since the third baseman needs quick reactions in order to field hard line drives hit by right handed batters. Each month, I’ll give you a quick “line drive” tip to implement in your practice. Have you ever thought of sending two newsletters to your patients? This is an old strategy, but it has found some new legs recently in a local accounting business. The accountant sent out 2 tax organizers to each of his 300 clients. There was a note attached asking him to pass on the extra to someone who may need it. He gained 30 referrals from just this one strategy alone. That’s a 10% response!!! With a first time fee around $500, this will easily make him $15,000. This doesn’t account for the future business, or referrals these 30 will bring in. How can you take advantage of this strategy in your practice?
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January 2008
Referrals: The ULTIMATE Practice Builder Continued from page 3
“Hi Mary, my name is Jerry and I’d like to get an appt to see the doctor.” “Blah, blah, blah” And at this point Mary gets the appointment set and hangs up the phone, completely FORGETTING that Jerry may have 2 or 3 or even FOUR other family members that he could have easily dragged into the office with him. Thus, netting the doctor 2, 3 or 4 new patients vs. just one. DUH! That’s called doubling your results from the same number of dollars spent per ad! OK, listen, that’s about all James has
given me room for in this month’s issue. I’d LOVE to meet you face-to-face in Salt Lake in March. Bring YOU, and your team…It’s only $495 (if you register, like, NOW) for the 1st person and $95 for each additional, plus we are limiting attendance to no more than 30 people. Period. You can contact my office or James’. Reach Melody at (503) 3396000 and just let her know you’d like to register for the Referrals Event in March. One last thing: I’d like to give you a little gift, just for reading my column this month. To learn more, just go to www.Jerry-
DUH! That’s called doubling your results from the same number of dollars spent per ad!
Jones.tv and click on the “30-Day Test Drive” in the upper left hand corner. There’s over $1,300 worth of free gifts just for registering… Take care and see you in Salt Lake!
JERRY A. JONES is a nationally recognized marketing and advertising expert who “cut his teeth” in the dental industry, where during a period of over a decade he created new and proprietary systems to attract and keep patients. He is President & CEO of SofTouch Family Dental Group, Inc., a dental practice management company based in Salem, Oregon, that provides turn-key dental office solutions to dentists wishing to focus solely on their clinical abilities and treating patients, leaving the day-to-day operations, including but not limited to patient attraction and team management, to SofTouch. Jerry also operates a number of real estate education and development entities with dentists from all over the U.S. and even Canada.
Dental Profit Report is published monthly by EMC Dental Marketing˙1020 Shipping St. NE. Salem, OR 97301˙P 1-800-311-1390˙F 1-503-371-1299 BLOG: www.EMCdental.com/blog