REPORT ON THE SUCESS OF THE #SELFOLUTION CAMPAIGN AND USE OF NUNUDE INSTAGRAM TO EXPLORE THE QUESTION: “HOW IS BODY IMAGE INFLUENCED BY THE MEDIA AND IS THERE A DUTY WITHIN THE FASHION INDUSTRY TO EXPOSE DIVERSITY?”
CONTENTS 2 Product shots 6 DIVERSE WOMEN STUDIO SHOOT 10 14
LONDON SHOOT INCORPERAITNG MEN SHOOT WITH SINGULAR DIVERSE MODEL
16 illustrations 18
LIVE poll ON NUNUDE INSTAGRAM
20 selfolution campaign 22 FEEDBACK FROM PARTICIPANTS 24 DOCUMENTARY WITH rochelle
I HAVE BEEN IN COMPLETE CONTROL OF THE NUNUDE INSTAGRAM FROM 4TH OCTOBER - 13TH DECEM BER (THIS WILL CARRY ON FURTHER AFTER THE PROJECT HAS FINISHED HOWEVER THIS WORK WILL BE APPROPRIATE TO MY COP3 PRATICAL WORK. THROUGHOUT THIS PROCESS THE INSTAGRAM HAS INCREASED IN 3,000 FOLLOWERS EVERY DAY RECIEVE A POSSITIVE MESSAGE ABOUT THE MOVEMENT WE ARE DOING, CONTACTED MULTIPLEPEOPLE TO BBC AND GAINED OVER 3,000 FOLLOWERS NU VIE GAINED OVER 250 INTRODUCTION TO YOUTUBE MAKING A POSSITIVE
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PRODUCT SHOTS
The styled image didn’t do as well as the image showing off the different nudes and purely NuNude product. Maybe this is because a lot more people buy into this brand and the story behind it rather than the actual product produced and ways to wear it? It is more about the movement and images representing this clearly get a bigger reaction out of the audience, this could be due to the fact their is no self representation within the image. The image respresenting more nude shades gained more impact.
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PHOTOGRAPHED, STYLED AND DIRECTED BY EMILY DAVIS WITH USE OF NUNUDE CLOTHING
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PHOTOGRAPHED, STYLED AND DIRECTED BY EMILY DAVIS WITH USE OF NUNUDE CLOTHING
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DIVERSE WOMEN STUDIO SHOOT
HERE YOU CAN SEE THAT THIS SHOOT HAD GREAT INGAGEMENT AND IT IS SUGGESTED THAT THE VIEWER HAD SELF REFLECTION WITHIN THE IMAGE, SEEING A REPRESENTATION OF THEMSELVES FOR THE FIRST TIME WITHIN THE MEDIA. NUNUDE IS USING A REPRESATIONAL MARKETING TECHNIQUE. USE OF VIDEOGRAPHY WAS ALSO USED BUT THIS DID NOT ENGAGE WITH QUITE AS WELL. IT WAS FELT THESE IMAGES DID NOT TELL A STORY AND TO PUSH DIVERSITY FURTHER WITHIN THE INDUSTRY A REAL AND RAW APPROACH IS NEEDED TO TAKE FORWARD TO USE SOCIAL MEDIA IN A CHALLANGING WAY. TO CREATE SOCIAL CHANGE.
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PHOTOGRAPHED, STYLED AND DIRECTED BY EMILY DAVIS WITH USE OF NUNUDE CLOTHING
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LONDON SHOOT INCORPERATING MEN
THIS HAS ALLOWED THE VIEWERS TO START SEEING DIVERSITY AND SELF REPRESENTATION WITHIN MEN TOO. A POWERFUL GROUP IMAGE GAINED GREAT IMPACT. THIS HOWEVER IS AGAIN GETTING A GROUP OF DIVERSE PEOPLE AND POSING THEM IN A SPECIFIC WAY, THIS IS NOT BREAKING BOUNDRARIES OF SOCIAL MEDIA AND USING IT TO ITS FULL POTENTIAL. ALL THESE MODELS HAVE A STORY BEHIND THEM AND THIS WASNT SHOWN THROUGH THE IMAGERY.
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STYLED AND DIRECTED BY EMILY DAVIS WITH USE OF NUNUDE CLOTHING PHOTOGRAPHER: RENE CONNAGE-DURANT
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PHOTOGRAPHED, STYLED AND DIRECTED BY EMILY DAVIS WITH USE OF NUNUDE CLOTHING
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SHOOT WITH SINGULAR DIVERSE MODEL
PHOTOGRAPHED, STYLED AND DIRECTED BY EMILY DAVIS WITH USE OF NUNUDE CLOTHING
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DIVERSITY IS OFTEN subtle and gentle and in a sense cotton wool around the situation. THIS IS TRYING TO PUSH BOUNDARIES AND FLIP THIS AROUND WITH HARSH, QUESTIONING WORDS.
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ILLUSTRATIONS
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THESE astetically pleasing BUT NO BACKGROUND OR STORY TO PUSH DIVERSITY FURTHER, HOWEVER ENGAGE WELL WITH THE AUDIENCE AS YOU CAN SEE FROM THE INSIGHTS.
ILLUSTRATED BY EMILY DAVIS
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LIVE POLL ON NUNUDE INSTAGRAM
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LEARNING ABOUT THE USERS IN ORDER TO INFORM NEXT SOCIAL CONTENT CREATED, CAN ALSO USE THIS FOR IMPACT.
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#SELFOLUTION CAMPAIGN
#SELFOLUTION 20
OVER 20 PEOPLE TOOK PART IN THE CAMPAIGN, THIS WILL THEN REFLECT THROUGH WITH THEIR VIEWERS AND SO ON, CREATING A BOMERANG EFFECT TO THEN SLOWLY CREATE A SOCIAL CHANGE THROUGH THE IMPACT.
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FEEDBACK FROM PARTICIPANTS
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DOCUMENTARY WITH ROCHELLE THIS GAVE VIEWERS MORE INFORMATION AND INSIGHT SIMILAR TO BBC ‘MND AND 22 YEAR OLD ME DOCUMENTARY” ALLOWING THEM TO ENGAGE AND LEARN TO MORE OF AN EXTENT.
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YOU CAN SEE FURTHER EXPERIMENTS THAT DIDN’T GET POSTED ON THE INSTAGRAM ,THAT INFORMED ME TO CREATE THESE OUTCOMES FROM THE INSTAGRAM, SUCH AS COLLAGE, MAKING A SELFOLUTION MOVIE OF MYSELF IN 2 DIFFERENT WAYS AND EXPERIMENTING WITH CONTRASTING WORDS AS DIVRSITY IS OFTERN APPROACHED WITH CAUTION.