I’D LIKE TO SHOW YOU SOMETHING I MADE...
HOPE YOU LIKE IT.
FASHION COMMUNICATOR LEEDS COLLEGE OF ART
2017
01 03 15 21 27 45 61 63 65 67
contents fashion
photography
documentary fashion
and
styling
-
ronnie
styling
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tamika
photography
photography
concept
and
creative
and
strategies
responsive new
technology
live
brief
personal cv
:
nylorn
promotional
pack
“I DID NOT COME THIS FAR TO ONLY COME THIS FAR”
FA S H I O N P H O T O G R A P H Y A N D S T Y L I N G
MODEL: RONNIE FROELKE
L O C AT I O N : C A R G A R A G E
FA S H I O N P H O T O G R A P H Y A N D S T Y L I N G
MODEL: RONNIE FROELKE
L O C AT I O N : C A R G A R A G E
FA S H I O N P H O T O G R A P H Y A N D S T Y L I N G
MODEL: RONNIE FROELKE
L O C AT I O N : C A R G A R A G E
FA S H I O N P H O T O G R A P H Y A N D S T Y L I N G
MODEL: RONNIE FROELKE
L O C AT I O N : S T R E E T
FA S H I O N P H O T O G R A P H Y A N D S T Y L I N G
MODEL: RONNIE FROELKE
L O C AT I O N : S T R E E T
FA S H I O N P H O T O G R A P H Y A N D S T Y L I N G
MODEL: RONNIE FROELKE
L O C AT I O N : S T R E E T
D O C U M E N TA R Y P H O T O G R A P H Y
MODEL: GEORGINA LEES
L O C AT I O N : B A R C E L O N A
D O C U M E N TA R Y P H O T O G R A P H Y
MODEL: GEORGINA LEES
L O C AT I O N : B A R C E L O N A
D O C U M E N TA R Y P H O T O G R A P H Y
MODEL: GEORGINA LEES
L O C AT I O N : B A R C E L O N A
FA S H I O N P H O T O G R A P H Y A N D S T Y L I N G
M O D E L : TA M I K A W I L L I A M S O N
L O C AT I O N : S T U D I O
FA S H I O N P H O T O G R A P H Y A N D S T Y L I N G
M O D E L : TA M I K A W I L L I A M S O N
L O C AT I O N : S T U D I O
FA S H I O N P H O T O G R A P H Y A N D S T Y L I N G
M O D E L : TA M I K A W I L L I A M S O N
L O C AT I O N : S T U D I O
development of concept and garment produced for unisex brand with i n t r o d u c t i o n o f f e m i n i n e f e at u r e s . c o n c e p t s a n d c r e at i v e s t r at e r g i e s m o d u e l e s h o w c a s i n g t h e f o u n d at i o n o f m y d e v e l o p i n g c o n c e p t. C O N C E P T A N D C R E AT I V E S T R AT E G I E S
RESEARCH/DEVELOPMENT
C O N C E P T A N D C R E AT I V E S T R AT E G I E S
B R A N D I N G : S W I N G TA G S , B U I S N E S S C A R D S A N D M O B I L E D E S I G N
styled and developed images of my garments produced for unisex brand with i n t r o d u c t i o n o f f e m i n i n e f e at u r e s , s t y l e d w i t h f u t u r i s t i c f e at u r e s . c o n c e p t s a n d c r e at i v e s t r at e r g i e s m o d u e l e s h o w c a s i n g t h e f o u n dat i o n o f m y d e v e l o p i n g c o n c e p t. C O N C E P T A N D C R E AT I V E S T R AT E G I E S
M O D E L : R O N N I E , J O N T Y, A L E K S
L O C AT I O N : N U L C / S T U D I O
C O N C E P T A N D C R E AT I V E S T R AT E G I E S
MODEL: RONNIE, CHRIS
L O C AT I O N : N U L C
C O N C E P T A N D C R E AT I V E S T R AT E G I E S
MODEL: GEORGINA LEES
L O C AT I O N : S T U D I O
C O N C E P T A N D C R E AT I V E S T R AT E G I E S
MODEL: GEORGINA LEES
L O C AT I O N : S T U D I O
C O N C E P T A N D C R E AT I V E S T R AT E G I E S
MODEL: CHRIS, ALEKS
L O C AT I O N : N U L C
C O N C E P T A N D C R E AT I V E S T R AT E G I E S
MODEL: GEORGINA LEES
L O C AT I O N : S T U D I O
C O N C E P T A N D C R E AT I V E S T R AT E G I E S
MODEL: ALEKS, CHRIS
L O C AT I O N : N U L C
d e v e l o p m e n t o f c o n c e p t f o r s u s ta i n a b i l i t y d r i v e n c o l l a b e r at i v e p r o j e c t. f o c u s i n g o n c o l l a b e r at i o n w i t h t h e c u s to m e r a n d s lo w fa s h i o n . i n c o r p e r at i o n o f p e r s o n a l i s e d d e s i g n e d p r i n t s f o r c u s to m e r . RESPONSIVE
“SUSTAINABILITY IS AND WILL CONTINUE TO BE A VITAL AGENDA BOTH WITHIN THE FASHION INDUSTRY AND BEYOND A BIG ISSUE THEN, AND ONE THAT SHOULD HAVE PARTICULAR RESONANCE WITH THE YOUNG.” - RESPONSIVE BRIEF
RESEARCH/DEVELOPMENT
RESPONSIVE
MODEL: MONICA, CHRIS
L O C AT I O N : S T U D I O
“ It’s a fantastic feeling to see a huge part of my life regenerate into a new piece of clothing that I can wear, all with the help of 7Threads it keeps my memories alive. The garment I donated has been worn at many races which are memories that I hold on to and will do for the rest of my life, which just makes it that extra bit special. ”
-Chris Yates
RESPONSIVE
MODEL: CHRIS
L O C AT I O N : S T U D I O
RESPONSIVE
s t y l e d a n d d e v e lo p e d i m ag e s c r e at e d to u s e w i t h i n b r a n d i n g o f m y r e s p o n s i v e m o d u e l e s h o w c a s i n g t h e f o u n d at i o n o f m y d e v e o p i n g c o n c e p t. MODEL: CHRIS
L O C AT I O N : L E S D E U X A L P E S
RESPONSIVE
MODEL: MONICA
L O C AT I O N : S T U D I O
RESPONSIVE
“most things are not designed for the people but for the needs of the manufacturer to sell to the people� Papanek.V 1986 p46
MODEL: MONICA, CHRIS
L O C AT I O N : S T U D I O
RESPONSIVE
BRANDING: WEB AND MOBILE DESIGN
RESPONSIVE
BRANDING - BUISNESS CARDS AND POSTCARDS
NEW TECHNOLOGY
s t y l e d a n d d e v e lo p e d i m ag e s c r e at e d to u s e w i t h i n b r a n d i n g o f m y n e w t e c h n o lo g i e s m o d u e l e s h o w c a s i n g t h e f o u n dat i o n o f m y d e v e lo p i n g c o n c e p t MODEL: CHRIS
L O C AT I O N : AT H E L I T E G Y M
the blanc canvas of you
developing a concept for a casual womenswear brand NYLORN: LIVE BRIEF
P E R S O N A L P R O M O T I O N A L PA C K
DATE OF BIRTH: 20th NOVEMBER 1996 Second year fashion student with a passion for creativity, photography and travellling. My true inspiration in life is gained through travel and I have been fortunate enough to experience a diverse range of cultures when travelling around the world. For example in Bali, seeing the traditional dances and costumes, the aboriginal people of Australia and the native people of Hawaii. Excursion has enabled me to enjoy a range of clothes and outfits as well as different designs and artistic influences. Taking photographs at every opportunity, introducing me to new and different creative influences at every place. This is not just limited to manufactured goods but also the natural plants and animals which have influenced my work.
C O N TA C T Leeds Cheshire London ed257743@students.leedsart.ac.uk +447858718154 @emilydavisfashion @emdavisxo Linked in: emdavisxo Pinterest: emdavisxo Issuu: emdavisxo
CV
FASHION COMMUNICATION UNDERGRADUATE
ABOUT ME
E D U C AT I O N September 2015 LEEDS COLLEGE OF ART Studying BA Hons Fashion degree – 3 Year course
The skills I have gained within the first year are: Branding, Illustration, Fashion forecasting, Styling, Photography and Lighting, Fashion Blogs, Image Making, Installation, Garment production. Working with programs such as InDesign, Illustrator, Photoshop
September 2013 – May 2015 NEWCASTLE UNDER LYME COLLEGE
Studied A levels, Art, Textiles, attaining ‘B’ in Art and a ‘B’ in Textiles.
April 2012 – May 2013 CLAYTON HALL BUISNESS AND LANGUAGE COLLEGE
I have done my GCSE’s and studied Art, Maths, Science, Additional Science, English, RE, PE and IT. I have attained ‘A’ in Maths and ‘B’ in Science, ‘C’ in additional science, ‘B’ in Art, ‘B’ in English, ‘A’ in RE and a distinction in ICT.
September 2011 – April 2012 OXFORD HOME LEARNING (Due to Illness)
September 2008 – July 2011 SANDBACH HIGH SCHOOL AND SIXTH FORM COLLEGE
September 2006 – July 2008 WHEELOCK PRIMARY SCHOOL, SANDBACH
September 2001 – July 2006 ST MICHEALS FIRST SCHOOL, STONE
GE OF ART ee – 3 Year
year are: g, Styling, gs, Image n. Working with Photoshop
EWCASTLE
‘B’ in Art and a
ON HALL LLEGE
rt, Maths, E, PE and IT. Science, ‘C’ in ish, ‘A’ in RE
XFORD s)
SKILLS Adobe Creative Suite Good knowledge of Microsoft Office Pattern Cutting Garment Construction Laser Cut Digital Print Screen Print Producing Concepts Fashion design and garment construction Film Production & Editing Event Co-ordination & Organisation Brand Direction Designing Lookbooks & Zines Creative Writing Trend Analysis & Prediction Styling Mannequins & Models Visual Display Artistry
T MICHEALS
JANUARY 2017 - CURRENT MOTEL ROCKS SOCIAL MEDIA CONTENT CREATOR INTERN
Social Media Influencers (acquisition and retention), Instagram Research, Planning and Scheduling, Pinterest upkeep, Tumblr upkeep, Snapchat/ Instagram Stories Research & Planning, Photoshoot Research (including models, props, HMU, styling, poses etc), Shooting product for social content.
NOVEMBER 2015 - CURRENT FREELANCE STYLIST
Collaborated with designer Gemma Hill on a sustainable project
I helped out styling for the online clothing company OMGFashion which involved MUA Make up Artists, Hair Stylists, Photographer Garath Davies, Promotions Company Modella and Studio Bee Manchester. Within this role it required working to a time scale under pressure whilst collaborating with a large team, having your own individual responsibility needing to get all outfits shot within the day. Thoroughly enjoying my first collaboration, my role was to make sure all the clothes for the website were shot. To ensure this was done I had to style and dress each individual model to suit them and their body shape/style whilst matching with shoes and accessories. This then led on to being asked by the PR company Modella to come back and help them out at several events and shoots such as a Charity ladies Night in Manchester, another online collection shoot and an editorial shoot. All of which I made connections with several make-up artists, stylists and photographers. Additionally styling for an online collection shoot I hand selected the garments for specific models prior to shoot. At my most recent shoot with I got asked to have a go at filming the shoot. This is what I really love about the company as they may not be the biggest but they make me feel comfortable and give me the opportunity to broaden my experience by giving me bigger roles to play. I actually ended up modelling at this shoot as one of the models was ill. This was when styling at an Editorial shoot for magazine on location at the Cosy Club in Manchester. This was a great experience and allowed me to see the shoot from all aspects. This was a great opportunity to make connections with people who have been part of such big projects within the industry.
Own photography and styling used for vintage shop @blue.rinse.vintage
NOVEMBER 2015 – DECEMBER 2015 VICTORIA SECRET SALES SUPPORT GENERALIST (TEMP)
ACHIEVEMENTS Successfully fundraised for our sustainability project Shooting for Tamika Williamson (Up and coming tallent who has worked with Little Mix) Collaborated with Nilorn UK on student live breif project
Fashion promoting for company OWKAY via my social media (Instagram) Taken over the @TopshopHanley store instagram account Participating in a French Exchange Competed in a Junior 12 hour sailing race Volunteering with the RSPCA for a number of years
REFRENCES
ANDBACH M COLLEGE
HEELOCK
WORK EXPERIENCE
PAUL LUKE
SHARON PORTEOUS
Leeds College of Art
Newcastle Under Lyme College
YEAR TUTOR AND LECTURER
SUBJECT LEADER TEXTILES LECTURER
paul.luke@ leeds-art.ac.uk
sharon.porteous@ nulc.ac.uk
Working for a worldwide retail company store, this helped me specialise in a certain field of fashion. Specialising within Lingerie, this opened my eyes, gave me insight and gave me new skills into fitting bras, knowing different types and styles of lingerie. Additionally, giving me the knowledge and experience within a different customer market. Within this role some of the responsibilities included replenishment, cash rap, stockroom, standardising, individual sales targets and responsibility for a section within the floor. A key point to this role was communication with the customer as the ‘Victoria’s Secret’ story entails, making the customer feel welcome, greeting the customer, giving the customer something to think about and then going back to the customer to enforce your wiliness to help and make that sale.
OCTOBER 2013 – OCTOBER 2015 SENIOR SALES ADVISOR TOPSHOP HANLEY
I was determined to gain employment in the fashion industry to allow me to understand the fashion choices of people and also to study the current trends and styles. I have gained some valuable insight and skills into how fashion can be commercialized in order to be attractive to a retail market. This includes different promotion techniques, including visual merchandising, advertisements and social media, seeing what attracts the customer to the products and the store. I have gained many different experience and skills such as visual merchandising, replenishing, running the floor, helping lead recruitment nights and being involved with social media promotion for the store. Looking at different ways to get money into the company, such as wearing the brand and selling, communicating with the customer suggesting ad on’s and styling. Alongside the rewarding work I have also had to deal with difficult situations within stockloss and customer service, making sure I stay professional and manage the situation successfully. Whilst working up the company scheme I have achieved the Gold Award by setting myself targets and finding ways to achieve them; I am a very self-motivated determined person. I have gained valuable experience that I believe will help me pursue a career in this industry.