Emerald Cruises at a glance

Our Story

Our aim has always been to provide unique and inclusive cruise experiences at exceptional EmeraldVALUE.This ethos has led to us receiving global recognition through multiple awards, along with a growing & loyal guest following, has enabled us to grow from a fl eet of just two Star-Ships in our fi rst year, to nine in 2021.

Our Guests

Our guests are predominately a uent married couples living in high value, suburban detached homes. They appreciate good service and enjoy exploring while keeping healthy and active. With high value savings and investments, they look after their money and only like to pay for what they use.

Our Competitors

There are many river cruise lines in the mid-range market but Emerald Cruises’ key competitors are Viking, Avalon, Riviera and APT. Emerald Cruises pricing is generally slightly higher than Viking and Riviera, due to the fact we have contemporary ships with a pool & cinema and o er more inclusions, while our pricing is slightly lower than Avalon and APT.

Our Personality

Fresh, bold, modern, deluxe, active, friendly, fun, curious, innovative and competitive. All words to describe our brand personality.

We are proud to have many attributes that make our brand unique. From our award-winning contemporary fl eet of Star-Ships with an indoor pool that transforms into a cinema at night, to our exclusive EmeraldACTIVE programme and our EmeraldPLUS excursions.

Brilliant Basics

Our EmeraldEXPLORER loyalty guests love spending time with us and have come to expect consistency. This includes exceptional service, clean & comfortable cabins and immersive excursions. At meal time, our guests look forward to healthy & varied menus, accompanied with quality wines and drinks. It goes without saying we provide a safe & secure environment for our guests to relax in, and it has become increasingly important to show that we cherish our planet by upholding a strong corporate social responsibility.

Service Philosophy

The Emerald Cruises service style is warm and approachable, professional and informative. We revel in exceeding our guests’ expectations. We remain happy & cheerful at all times, while having fun when appropriate.