Emerald Cruises at a glance Our Story Our aim has always been to provide unique and inclusive cruise experiences at exceptional EmeraldVALUE. This ethos has led to us receiving global recognition through multiple awards, along with a growing & loyal guest following, has enabled us to grow from a fleet of just two Star-Ships in our first year, to nine in 2021.
Our Guests Our guests are predominately affluent married couples living in high value, suburban detached homes. They appreciate good service and enjoy exploring while keeping healthy and active. With high value savings and investments, they look after their money and only like to pay for what they use.
Our Competitors There are many river cruise lines in the mid-range market but Emerald Cruises’ key competitors are Viking, Avalon, Riviera and APT. Emerald Cruises pricing is generally slightly higher than Viking and Riviera, due to the fact we have contemporary ships with a pool & cinema and offer more inclusions, while our pricing is slightly lower than Avalon and APT.
Our Personality Fresh, bold, modern, deluxe, active, friendly, fun, curious, innovative and competitive. All words to describe our brand personality. 6
