ALZ MKT Packet

Assisted Living Communities

Specializing in Memory Care A better option

Marketing materials to promote your memory care program.

Understanding

Assisted Living Communities Specializing in Memory Care What is changing?

We’re going from this....

To this…

Why are we making this change?

Many people have preconceived opinions about seniors who live with memory loss. They believe that they are frail, old, senile and incapable of living life.

We want to create a better understanding of both memory loss and memory care, with both our prospective families and our key referrals sources.

We know our residents who live with memory loss are still able to perform daily tasks and routines, and can function independently. Our residents are living vibrant, meaningful lives!

So why is an Assisted Living community that specializes in Memory Care a better option for families?

1. A resident living with memory loss may find him/herself “lost” or “confused” in a senior living environment that doesn’t recognize the challenges of memory loss.

2. A resident may not be able to interact with other residents, causing them to withdraw or disengage from others.

3. Too much stimulation in typical retirement community can be stressful and confusing.

4. Cues and reminders may be necessary so they can live their life in a dignified manner, as independently as possible.

How does Emeritus offer expertise in Memory Care?

At Emeritus, we understand that a resident living with memory loss experiences its symptoms and progression differently –these are called the “stages” of memory loss.

Join Their Journey® is our memory care program that gives us the ability to meet our residents’ needs at the right time…no matter what their stage of memory loss.

A better option

Understanding

Assisted Living Communities Specializing in Memory Care Some examples of Join Their Journey® programming that are specifically designed for different stages of Memory Loss: Experiencing Classical Music: • A resident in early stage memory loss would enjoy an outing to hear the symphony • A resident in mid stage memory loss would enjoy a performance of a violinist at the community • A resident in late stage memory loss would enjoy listening to a CD of a concerto

Appreciating Art: • A resident in early stage memory loss would enjoy a trip to the museum and listening to a lecture • A resident in mid stage memory loss would enjoy drawing or painting on an easel in the community • A resident in late stage memory loss would enjoy looking at a large picture book of art collections with a care giver

Cooking a new recipe or Baking a sweet treat: • A resident in early stage memory loss would enjoy a cooking class with an instructor and making the recipe • A resident in mid stage memory loss would enjoy assisting a care giver craft the recipe (stirring, decorating a cake, etc.)

• A resident in late stage memory loss would enjoy tasting and enjoying the delicious treat

Why is this important to our customers?

1. We understand the different stages of memory loss, so that we can provide better programming for our residents.

2. We create and design activities so that we meet the right needs at the right time 3. We structure the daily calendar of activities to best match the strengths and challenges of each resident 4. We offer a patient, compassionate care staff who undergo specialized memory care training so that they recognize the stages – and challenges – of memory loss 5. We eliminate the need to move to a different care facility should care needs change.

With our Join Their Journey® programming, we dispel these myths of “memory loss” and negative perceptions of “Memory Care” communities. Our goal is to help each resident, despite their stage of memory loss, be purposeful and successful every day.

A better option

Assisted Living Communities Specializing in Memory Care How to Promote your Memory Care Program Step One: FAQ’s • Work with your community staff and back up team to understand the new messaging so they can explain this concept to your customers and referral sources.

Step Two: Review materials included in this marketing kit from the Seattle office and printer (Pinnacle

Printing) (samples enclosed)

Step Three: Assisted Living Specializing in Memory Care Tri-Fold Brochure • Your community will receive 500 of these tri-folds to help you promote your memory care program.

Step Four: Mail Specializing in Memory Care flyer to all open leads in YGL database • Customizable flyer available on the Sales & Marketing tab of the E&ME. Print flyer locally.

Step Five: Mail or hand deliver referral source flyer to promote Specializing in Memory Care • Customizable flyer available on the Sales & Marketing tab of the E&ME. Print flyer locally.

Step Six: Email Specializing in Memory Care campaign to all open leads in YGL database

• Customizable email campaign available on the Sales & Marketing tab of the E&ME. • Step-by-step instructions for sending email campaigns is enclosed in this packet and on the E&ME.

Step Seven:

Email Specializing in Memory Care campaign to all referral sources in YGL database

• Customizable email campaign available on the Sales & Marketing tab of the E&ME. • Step-by-step instructions for sending email campaigns is enclosed in this packet and on the E&ME.

Step Eight: Phone Blitz

• Use this opportunity to contact all open leads by phone to schedule a tour and learn more about your memory care program.

Step Nine: Direct Mail Postcard

• Work with your regional director if you are interested in sending this direct mail postcard. Once approved, your regional director will email the Seattle marketing team at CorpMarketing@emeritus.com to start the process.

A better option

Sample Tri-Fold Brochure

Emeritus at Community Ideal Location Set on beautifully landscaped grounds with a courtyard, lovely gardens and walking trails, Emeritus at Corona is located close to SR-91 and I-15 in a residential area 45 miles southeast of Los Angeles in western Riverside County. Our community is near Santana Regional Park, Citrus Community Park, Corona City Park, Citibank, Wells Fargo, Corona Discount Mall, Gateway Town Center, Galleria at Tyler Mall and close to several medical facilities, including Corona Regional Medical Center Rehabilitation Hospital, Charter Hospital Corona, Kap Medical and a nursing home rehabilitation facility if ever needed.

Friendship Suites - Just right for many seniors Seniors are brought together to share an apartment and cost savings, while receiving the same outstanding services and amenities all residents enjoy.

Short-Stay - A great way to get to know us If you want to experience living at an Emeritus community before making a permanent move, or you’re being discharged from a hospital or nursing care facility and aren’t quite ready to go home, consider our short term stay program.

Mission Statement:

We are passionately committed to making of the highest quality and value in a supportive environment, promoting the health, independence and social interaction of seniors.

License #xxxxxxxx

Emeritus at Community Community Address 1 Community Address 2 (xxx) xxx-xxxx

www.Emeritus.com

[

Insert Community Logo

]

An Emeritus assisted living community specializing in memory care

All the comforts of home.

®

Our Family is Committed to Yours.

Sample Tri-Fold Brochure

For example, a resident in early-stage memory loss could and would enjoy an outing to a local art museum. A resident in mid-stage memory loss could and would enjoy painting or drawing at our community. A resident in late-stage memory loss would enjoy perusing a book on art collections with a caregiver.

activities to address these varying stages, allowing us to meet the right needs at the right time.

~ Emeritus Employee

]

We invite you to come home to [Community Name].

For more information or to arrange a tour, call us at [phone #] or visit us online at www.Emeritus.com.

To all of our residents we make a simple promise: a promise to be compassionate and kind, understanding and respectful; a promise to become extended family to the seniors entrusted in our care and to our retirees who have chosen our community for its active lifestyle.

Right at Home

We travel the journey with you and your loved one throughout these stages of memory loss. By making sure special needs are met, and providing a supportive, encouraging community that you can trust.

eliminating the need to move should care needs change – lessens the trauma and stress for everyone.

An assisted living community that specializes in memory care can ease the transition for your loved one. Having a

Easing the transition

“We have promised ourselves that we shall always treat our residents as we would our own loved ones. Nothing less than our best will do.”

Assisted Living Specializing in Memory Care

A better option At Emeritus, we understand that moving a loved one who lives with memory loss into a senior community is a difconsiderations. A resident living with memory loss may be “lost” or “confused” in an environment that doesn’t recognize the challenges of memory loss. Too much stimulation may be stressful and confusing. Not being able to interact with other residents may cause a senior to withdraw, and become disengaged. Cues and reminders may be necessary -

pendently as possible.

Our goal is to help every resident, despite their stage of memory loss, be purposeful and successful every day.

We focus on creating experiences and activities that relate to the times in their life in which they were successful - at work, raising their families, mastering a hobby and doing things they enjoyed and that gave them purpose.

Sensory stimulation is also very important for seniors with memory loss. We design our memory care communities with special consideration given to light, shapes, textures, aromas, music and colors. And it’s a secured environment for your loved one’s safety.

Insert Community Logo ognize the stages of memory loss, and can help your loved one deal with frustrations that memory loss may bring.

[

Our community understands that each person living with memory loss experiences its symptoms and progression ® , we understand these “stages” of memory loss. We create and design programming and

sense of place and belonging, of home. Here at Emeritus, our residents truly are family to us as we are to them.

®

Our Family is Committed to Yours.

Sample Insert for Marketing Presentation Folder Emeritus Senior Living

Assisted Living Specializing in Memory Care A better option Our community understands that each person living with memory loss experiences its symptoms ® , we design programming and activities to address these varying “stages” of memory loss, allowing us to meet the right needs at the right time.

Early Stage

Mid Stage

Late Stage

An Interest in Travel Residents enjoy a volunteer run program that present travel slides from both domestic and international adventures. Participating in discussion group based on past personal experience.

Residents participate in our arm chair travel series. The travelogues highlight personal experiences that include the places our residents have lived & places they vacationed.

Residents reminisce about travel using multi sensory cues including photos of familiar landmarks, personal information from life stories, food and music from the area.

Based on personal preferences, residents regularly take outings to area art museums, galleries and local special events.

Residents are given the opportunity to participate in the creative arts through scheduled programs that include painting, drawing and crafts. Step by step directions allow residents to feel successful through the process.

Throughout the year, residents are given the opportunity to continue to give back to the community. Some opportunities include helping out with our local meals on wheels program, involvement in intergenerational programs and assisting at local special events.

Residents continue to provide service With step by step guidance from our in our community. Resident ‘volunteers’ staff, residents are still able to complete assist with simple chores and life skills on-site intergenerational programs. at Emeritus, participate in intergenerational programs and assist with special events.

An Interest in the Creative Arts The creative arts become multi sensory in this stage. Staff utilize visuals and tactile cues: photos of famous works of art, a variety of art supplies and soothing classical music.

An Interest in Volunteer Work

An Interest in Physical Fitness daily for all residents. In the early stage, residents choose from volunteer run yoga class, walking club, in-house therapy class and other sports themed programs (i.e. golf putting, bowling, dance, etc…)

classes hosted by our in-house therapy group and ‘sittercise’ programs that incorporate movement, music, therabands and light weights.

Exercise programs in this stage focus on range or motion, stretching, relaxation and mobility. Including music to these movements allow for a multisensory experience.

Call us today!

We are excited to tell you more about our innovative memory care program and partner with you to help your loved one. www.Emeritus.com

Sample Flyer Template for Prospects Emeritus Senior Living

Assisted Living Specializing in Memory Care A better option At Emeritus, we understand that moving a loved one who lives with memory loss into a senior community is a difficult decision, and exploring options requires extra special considerations.

A resident living with memory loss may be “lost” or “confused” in an environment that doesn’t recognize the challenges of memory loss. Too much stimulation may be stressful and confusing. Not being able to interact with other residents may cause a senior to withdraw, and become disengaged. Cues and reminders

Our community understands that each person living with memory loss experiences its symptoms and ® , we design programming and activities to address these varying “stages” of memory loss, allowing us to meet the right needs at the right time.

For example, a resident in early-stage memory loss could and would enjoy an outing to a local art museum. A resident in mid-stage memory loss would enjoy painting or drawing at our community.

A resident in late-stage memory loss would enjoy perusing a book on art collections with a caregiver.

that memory loss may bring.

Our Family is Committed to Yours.®

Call today to learn more about our memory care program!

(###) ###-#### Community Name

Address: Street Address: City, State, Zip Lic.# XXXXX

www.Emeritus.com

Sample Flyer Template for Referral Sources Emeritus Senior Living

Assisted Living Specializing in Memory Care A better option At Emeritus, we understand that it can be difficult to find the right senior community for your client, patient or resident living with memory loss. We’re here to help.

A resident living with memory loss may be “lost” or “confused” in an environment that doesn’t recognize the challenges of memory loss. Too much stimulation may be stressful and confusing. Not being able to interact with other residents may cause a senior to withdraw, and become disengaged. Cues and reminders

Our community understands that each person living with memory loss experiences its symptoms and ® , we design programming and activities to address these varying “stages” of memory loss, allowing us to meet the right needs at the right time.

For example, a resident in early-stage memory loss could and would enjoy an outing to a local art museum. A resident in mid-stage memory loss would enjoy painting or drawing at our community.

A resident in late-stage memory loss would enjoy perusing a book on art collections with a caregiver.

that memory loss may bring.

Our Family is Committed to Yours.®

Call today to learn more about our memory care program!

(###) ###-#### Community Name

Address: Street Address: City, State, Zip Lic.# XXXXX

www.Emeritus.com

Sample Name Change Flyer Template for Prospects & Referral Sources

A better option

Announcing Emeritus at Decatur

An Assisted Living Community that Specializes in Memory Care “Emeritus at Decatur.”

While we remain a locally operated community, we are proud to be recognized as a member of the Emeritus seniors and their families.

As you continue to explore your senior living options, we would like to invite you to stop by for another visit.

We think we’re a better option than other assisted living communities, especially if your loved one is living with some degree of memory loss.

A resident living with memory loss may be “lost” or “confused” in an environment that doesn’t recognize the challenges of memory loss. Too much stimulation may be stressful. Not being able to interact with other residents may cause a senior to become disengaged. ®

, we design programming and activities to address these varying “stages” of memory loss, allowing us to meet the right needs at the right time.

For example, a resident in early-stage memory loss could and would enjoy an outing to a local art museum. A resident in mid-stage memory loss would enjoy painting or drawing at our community. A resident in late-stage memory loss would enjoy perusing a book on art collections with a caregiver.

Our Family is Committed to Yours.

®

We are excited to tell you more about our innovative memory care program and partner with you to help your loved one. Call us today to experience Emeritus at Decatur!

(###) ###-#### Community Name

Address: Street Address: City, State, Zip Lic.# XXXXX

www.Emeritus.com

How to Send out Email Campaigns Step One: Customizing your email template • Save the email template to your community folder.

• Re-open the email template from your community folder.

• Start customizing the email template with your community specific information.

Step Two: Gathering emails from your YGL’s database •

Go to “Lead Search” (second orange tap at the top of YGL’s screen).

•

Use the search filters at the top of the page to create the list of leads that will be included on the email.

•

Once the list of leads is displayed, scroll to the bottom of the page and click “Get this listing of leads with full address.”

•

Copy and past the resulting list of leads into Excel.

•

From Excel, copy the column of email addresses to create the group email list.

•

Click the ‘To’ field in Outlook.

•

Paste the email addresses into the ‘BCC’ field in Outlook.

•

Pasting the email addresses in the ‘BCC’ field instead of the ‘To’ field will have the email appear as an individual email to the customer instead of a mass email where the customer can see all of the email addresses that you sent the email to.

Step Three: Getting your template ready to email •

With your email template open and customized, click on the email button below to send your email through Outlook.

Sample Email Template for Prospects Emeritus Senior Living

Assisted Living Specializing in Memory Care A better option At Emeritus, we understand that moving a loved one who lives with memory loss into a senior community is a difficult decision, and exploring options requires extra special considerations.

A resident living with memory loss may be “lost” or “confused” in an environment that doesn’t recognize the challenges of memory loss. Too much stimulation may be stressful and confusing. Not being able to interact with other residents may cause a senior to withdraw, and become disengaged. Cues and reminders

Our community understands that each person living with memory loss experiences its symptoms and ® , we design programming and activities to address these varying “stages” of memory loss, allowing us to meet the right needs at the right time.

For example, a resident in early-stage memory loss could and would enjoy an outing to a local art museum. A resident in mid-stage memory loss would enjoy painting or drawing at our community.

A resident in late-stage memory loss would enjoy perusing a book on art collections with a caregiver.

that memory loss may bring.

Our Family is Committed to Yours.®

Call today to learn more about our memory care program!

(XXX) XXX-XXXX Community Name Address . City, State Zip

www.Emeritus.com

Sample Email Template for Referral Sources Emeritus Senior Living

Assisted Living Specializing in Memory Care A better option At Emeritus, we understand that it can be difficult to find the right senior community for your client, patient or resident living with memory loss. We’re here to help.

A resident living with memory loss may be “lost” or “confused” in an environment that doesn’t recognize the challenges of memory loss. Too much stimulation may be stressful and confusing. Not being able to interact with other residents may cause a senior to withdraw, and become disengaged. Cues and reminders

Our community understands that each person living with memory loss experiences its symptoms and ® , we design programming and activities to address these varying “stages” of memory loss, allowing us to meet the right needs at the right time.

For example, a resident in early-stage memory loss could and would enjoy an outing to a local art museum. A resident in mid-stage memory loss would enjoy painting or drawing at our community.

A resident in late-stage memory loss would enjoy perusing a book on art collections with a caregiver.

that memory loss may bring.

Our Family is Committed to Yours.®

Call today to learn more about our memory care program!

(XXX) XXX-XXXX Community Name Address . City, State Zip

www.Emeritus.com

Sample Direct Mail Postcard

Our Family is Committed to Yours.®

Emeritus Senior Living

Assisted Living Specializing in Memory Care

A better option At Emeritus, we understand that moving a loved one who lives with memory loss into a senior community is a difficult decision, and exploring options requires extra special considerations.

(000) 000-0000 A resident living with memory loss may be “lost” in an environment that doesn’t recognize the challenges of memory loss. Too much stimulation may be stressful. Not being able to interact with other residents may cause a senior to withdraw. Reminders may be necessary so they can live

We understand that each person living with memory loss experiences its ®

, we design activities to address these varying “stages” of memory loss, allowing us to meet the right needs at the right time.

For example, a resident in early-stage memory loss could and would enjoy an outing to a local art museum. A resident in mid-stage memory loss would enjoy painting or drawing at our community. A resident in late-stage memory loss would enjoy perusing a book on art collections with a caregiver.

We travel the journey with you and your loved one throughout these stages of memory loss. By making sure special needs are met, and providing a supportive, encouraging community that you can trust.

Call us today to learn more about our memory care program.

(000) 000-0000

www.Emeritus.com

Emeritus Senior Living 3131 Elliott Avenue, Suite 500 Seattle, WA 98121 License #00000000

Our Family is Committed to Yours.

3131 Elliott Avenue, Suite 500 Seattle, WA 98121 www.Emeritus.com