Holiday Toolkit

Holidays are Right Around the Corner

Sales & Marketing Resources & Tools Click here to access the customizable materials on the E&ME

Holiday Promotion Ideas and Tools Ideas for Referral Sources Holiday Cards: Order and send/deliver Thanksgiving cards to referral sources and past respites • Be the first to send or deliver a card to your referrals this year by sending a Thanksgiving Card.

Include personalized information about what is happening at your community during the holidays and/or educational information on keeping your parent safe for referrals and families (educational article available on t he E&Me) • Utilize the Emeritus Resident designed holiday cards to send to referrals to showcase our Life Enrichment Program.

Deliver Pies: Order or Bake Pies to give out to referrals and/or past respites.

• CRD visits referral sources to share with them information about past referrals that have moved into community and lets them know that to thank them they would like to supply them with a holiday pie (Thanksgiving or Christmas) • Community can take pie orders or offer them an option of three pie flavors (pumpkin, apple or pecan) • Invite referrals to visit community to pick up pies so that we can get them into the community (offer 2 pies per referral since 2 is better then one) Gifts for Referrals: Have a contest between departments to come up with the best gift ideas to deliver to referral sources and/or leads/past respites • Make it fun – give a dollar amount for gifts ($3 or less) and offer a pizza party or something else that might be special for the department that comes up with the best gift ideas Give Thanks to Hospital Nurses: Spread the holiday cheer by thanking the nurses and support staff at the hospitals when a resident is admitted.

• Small gestures like a Starbucks gift card, or greeting card thanking them for taking care of your resident while they are there and to let you know if their condition should change Send Referral Trivia via e-mail or fax: • Utilize a holiday theme and offer prizes to the first person to respond (Thanksgiving ham, pie, gift cards) • Have winners visit community to pick up their prize. Be sure to give them a tour of your community if this is their first visit and answer questions about the community

Holiday Promotion Ideas and Tools Ideas for Customers (Residents and Families) Respite Stays for the Holidays: Offer Respite Promotions with incentives and discounts • Flyers can be customized via the E&Me Sales and Marketing home page.

• Utilize Connect lead bank to send out flyers to leads Professional Photos for Holiday Cards: Hire a professional photographer to take photos of families, residents and potential residents at the community to use in their holiday cards • Promote this to referral sources, lead bank, senior centers and others outside of the community Holiday Gift Wrap: Offer gift wrapping services at the community for family members and encourage them to use our day respite for their loved ones while out shopping • Offer to gift wrap at senior centers, shopping malls, etc.

Royal Treatment for holiday volunteers: • Be sure to have cookies, pies, refreshments set out for volunteers when visiting our communities • Hand out thank you gifts/cards to volunteers when they come to our communities • Create a WOW impression so that they feel good about volunteering at our community Promote Adult Day Respite: • Utilize flyers created through the E&Me and Smart Store to promote our on-site adult day respite program • Deliver to referral sources, senior centers and mail out to families from lead bank • Offer to pick seniors up in community van to attend holiday activities at community Holiday Shopping Bazaar: Schedule a Holiday Shopping Extravaganza at the community • Invite local vendors to set-up a table at the community to sell their goods to the public and family/ residents/staff at the community • Candy/food, candles, jewelry, cooking, etc.

Promote holiday specials on community web sites: • Promote your holiday specials/incentives via your community web page and/or blog or through 3rd party vendor sites such as Seniohousingnet.com or SeniorsHomes.com Utilize Social Media to promote your activities and events: • Send your events to CorpMarketing@emeritus.com so we can promote via Facebook, Twitter and other social media

Holiday Promotion Calendar November & December

Holidays Approaching Flyer (pre-holiday)

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Christmas Version (email campaign available on E&ME)

Holidays Approaching Flyer (pre-holiday)

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Winter Version (email campaign available on E&ME)

Join Their Journey Holiday Flyers Referral and Prospect Versions

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Home Visit Holiday Flyers Retirement/Assisted Living and Alzheimer’s Versions

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Miscellaneous Holiday Flyers Refer a Friend and Financial Solutions

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Incentive Holiday Flyers Respite and 2012 Rental Rates - VP approval required.

Open House Tools Event Flyer and Direct Mail Postcard

Community Flu Clinic Tools Flyer, Email Campaign & Press Release

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Holiday Advertisements Complete Advertising Request Form on Smart Store - VP approval required.

Holiday Referral Fax Blasts Holiday & Hanukkah themed fax blasts

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Holiday Website Promotion Homepage banner & landing page featured on Emeritus.com

Holiday Press Releases Step-by-step instructions for sending out your press releases

Holiday Press Releases Holiday Events Announcement & Holiday Brain Health Tips

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