WELCOME TO
TABLE OF CONTENTS 1. Mood Board Look and feel 2. Typograpy Brand & flavors 3. Main idea The brand concept 4. The slogan 5. The colors Ground & Accent colors 6. Art elements Badges / Graphics / Torn paper / Borders / Backgrounds 7. Product sample 8. Graphic design A. The Lid B. The package sides 8. The packaging elements
For over three generations our family has taken pride in producing coffee that has been carefully cultivated from start to finish Every step of our high quality process as sures the perfect development of our specialty beans into a cup of coffee with unique and recognizable taste
MOOD BOARD LOOK & FEEL
We invite you to learn more about our coffee and partner with us as our brand grows in throug out the world
TYPOGRAPHY
T E X T: B R A N D & F L A V O R S
BRAND
Bon appetit Font: Kraft Nine
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FLAVORS
Caramel
Chocolat
Decaffeinato
Macchiato
Font: Master of Break
abcdefghijklmnopqrstuvwxyz A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
MAIN IDEA
THE BRAND CONCEPT
SLOGAN
Genuine tradition inside
THE COLORS GROUND & ACCENT COLORS
GROUND COLORS
PANTONE® DS 314-3 C C: 80 M: 90 Y: 100 K: 15
PANTONE® DS 20-8 C C: 0 M: 5 Y: 20 K: 10
DS= Digital / SWOP C= Coated Paper PAGE= 320 C
DS= Digital / SWOP C= Coated Paper PAGE= 20 C
ACCENT COLORS
PANTONE® DS 315-1 C C: 50 M: 40 Y: 100 K: 30
PANTONE® DS 314-3 C C: 40 M: 30 Y: 100 K: 15
DS= Digital / SWOP C= Coated Paper PAGE= 315 C
DS= Digital / SWOP C= Coated Paper PAGE= 314 C
ART ELEMENTS
Badges
Graphics
Torn paper
WELCOME
Borders
Badges
FLAVOR
TRADITION
GENUINE Backgrounds
PRODUCT SAMPLE
GRAPHIC DESIGN THE LID / THE PACKAGE SIDES
THE LID
Bon appetit Genuine tradition inside
Caramel Macchiato light roast
THE PACKAGE SIDES
Front side
Bon appetit Genuine tradition inside
Caramel Macchiato light roast
12 CUPS Compatible with KeuringÂŽ brewers
100% traditional COFFEE 12 - 0.40 OZ (11.4G)/EA NET WT 4.8 OZ (136G)
Left side
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100% traditional COFFEE
Top side
PACKAGING ELEMENTS
http://www.dreamstime.com/stock-photos-torn-paper-caribbean-background-image16164653
http://www.shutterstock.com/pic-325255673/stock-photo-closeup-of-coffee-fruit-in-coffee-farm-and-plantations-in-manizales-colombia.html?src=CNOsyfjda R3FnWToRNqA9Q-1-0
http://www.thinkstockphotos.fr/image/photo-illustration-of-coffee-tree/493977336
CREDITS: Agency: GMG Advertising Advertiser: Parkland Coffee Co. Product: Bon AppĂŠtit Category: Beverages - Coffee Medium Type: Branding and Packaging Design Concept Art Director: Marco Zuniga Graphic Designer: Marco Zuniga Account director: Liza Santana / Gabriel PiĂąares See more: http://emezetacreativo.blogspot.com/2016/06/bon-appetit-genuine-tradition-inside.html
Blog: http://emezetacreativo.blogspot.com
marco zuniga Concept Art Director