Emiliana Ayala Portfolio by Emiliana Ayala

Iâ&#x20AC;&#x2122;m Emiliana Ayala, I am a multidisciplinary creative with a passion for visual storytelling through graphic design, branding, and art direction. I recently graduate with a Bachelor of Design, and hope to pursue a career in a creative field that allows me to express creativity and further develop my skills as a designer.

BACHELOR OF DESIGN, 2020 MINOR IN FRENCH, 2020 FASHION CERTIFICATE, 2018

table of contents 04

diphy wellness

ryerson: celt

fendi lookbook

sarahâ&#x20AC;&#x2122;s day campaign

lush campaign

portfolio | emiliana ayala

diphy wellness Diphy Wellness is a personal care brand that stemmed from my thesis, where I studied the use of green marketing and greenwashing to determine the relationship between marketing and sustainable consumption in the cosmetic industry. The brand focuses on sustainability, safe ingredients and design which is reflected within the brand image, packaging and unique soap designs. I currently operate the enterity of Diphy Wellness on my own and am looking forward to developing the brand further.

BRAND IDENTITY PRODUCT DESIGN PRODUCTION DESIGN ART DIRECTION DIGITAL DESIGN PACKAGING DESIGN

26 px

diphy wellness 26 px

MONOGRAM

WORDMARK

26 px

26 px parameters min. dimensions 120 px by 50 px

WORDMARK

26 px

26 px parameters min. dimensions 120 px by 50 px

26 px

WORDMARK

LOCKUP 26 px 26 px

26 px parameters usage:LOCKUP promotional material

26 px parameters usage: promotional material

26 px 26 px

26 px

LOCKUP

ICONS

26 px

PRIMARY COLOUR PALETTE

MA IN H E A D M illerb an n er Ro m a n 45 ptsN S CA/ 48 PT IO A d o b e Cas l o n Re g u l a r 8 / 9 p ts D E CK P rox im a N o va L i gh t 1 5 / 1 6 pts D ROP CA P M illerb a n n e r Ro m a n 3 Hl iEnA es SUB D

P rox im a N o va S e m i b o l d 1 2 / 1 2 pts

BODY CO PY A d o b e Cas l o n 1 0Q / 1U2OT ptsE M illerb a n n e r Ro m a n 2 0 / 2 1 . 5 pts S ID E BA R P r ox i m a N o va Med i u m 8 . 5 / 9. 5S LU ptsG P rox im a N o va Med i u m 8 / 9 p ts

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor

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â&#x20AC;&#x153;Delivering truth and washing the claims away.â&#x20AC;?

CREDITS

C R E D I TS P r ox i ma No v a ligh t 9/10 pts

SECONDARY COLOUR PALETTE

CA PT IO N S Ad o b e Cas l o n Re g u l a r 8 / 9 p ts

D ROP CA P M illerb ann er Ro m a n 3 lines

orem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

QU OT E M illerb an n er Ro m a n 2 0 / 2 1 . 5 p ts

S LU G P rox im a N o va Med i u m 8 / 9 p ts

â&#x20AC;&#x153;Delivering truth and washing the claims away.â&#x20AC;?

BRANDING

CREDITS

C R E D I TS P r ox i ma N o v a l i gh t 9/ 1 0 p t s

WWW.DIPHYWELLNESS.COM

portfolio | emiliana ayala

diphy wellness

email marketing

instagram stories

centre for excellence in learning and teaching Position: Graphic Designer and Content Strategy Assistant The Centre for Excellence in Learning and Teaching, Ryerson University The podagogies podcast branding project consisted of the logo design and digital content for soundcloud, and branding for the SoTL PoP collaboration. The production design for GTDP’s Report consisted of creating functional layouts and infographics that showcased the Graduate Teaching Development Program 2020 data. The Best Practices templates were designed to facilitate the production of these monthly articles for Ryerson staff. Lastly, ‘How to’ series was created to aid staff with tasks that was out of their expertise.

GRAPHIC DESIGN BRANDING PRODUCTION DESIGN

ryerson: celt

podcast branding

TA/GA ORIENTATIONS

GTDP EVALUATION REPORT 2020

GTDP evaluation report 2020

LEARNING AND TEACHING WORKSHOP SERIES

TA/GA Orientations FOR ALL WORKSHOPS, ATTENDEES INDICATED: *Data is aggregated The Centre for Excellence in Learning and Teaching offers faculty-specific, and university-wide, TA/GA orientations at the beginning of the Fall and Winter semesters, respectively. The orientations are designed to help prepare new TAs and GAs for their first day of class.

TA/GA Orientations cover: » Strategies for working with Supervising Instructors (e.g., how to break down hours and fill in a Assistantship Workload Form) » Faculty-specific scenarios related to their TA/GA position (e.g., managing student interactions, conflict resolution, academic integrity) » HR guidelines and protocols (e.g., duties, responsibilities, benefits) Depending on the specific Faculty needs, TA/GA Orientations also cover: » Marking and grading best practices (e.g., sample grading exercises) » Effective tutorial/lab facilitation (e.g., how to create engaging lesson plans)

They would recommend the workshop they attended to others

FACULTY

TOTAL ATTENDANCE 2019/2020

Faculty of Engineering & Architectural Science (FEAS)

112

Faculty of Communication and Design (FCAD)

Faculty of Science (FOS) Content was

relevant,

Ted Rogers School of active, and Management (TRSM)

engaging

Faculty of Arts (FOA)

Content was useful and applicable to their teaching practice

79 Content helped them 71 become a better TA/GA 76

Faculty of Community Service (FCS)

TOTAL ATTENDANCE

479

of new TA/GAs of new TA/GAs felt indicated the orientation confident to apply the helped them become learned strategies and skills Centre for Excellence in Learning a better TA/GA and Teachingin their teaching practice

Ryerson University Centre for Excellence in Learning and Teaching

They felt confident in applying skills and strategies to their teaching practice

of new TA/GAs recommend this orientation to others

ryerson: celt GTDP EVALUATION REPORT 2020

GRADUATE STUDENT PROGRAMS OVERVIEW

SUPPORTING PROFESSIONAL DEVELOPMENT IN TEACHING FOR GRADUATE STUDENTS: GRADUATE TEACHING DEVELOPMENT PROGRAM OVERVIEW

GTDP EVALUATION REPORT 2020

Graduate Student Programs Overview GRADUATE TEACHING DEVELOPMENT PROGRAM (GTDP) The Centre for Excellence in Learning and Teaching has created a flexible, two-level program for graduate students that is focused on strategies for enhancing their professional development and teaching skills.

LEARNING AND TEACHING WORKSHOP SERIES Each term, The Centre for Excellence in Learning and Teaching delivers a workshop series for TA/GAs and graduate students, that is focused on enhancing their professional development related to learning and teaching.

Graduate Teaching Development Program Overview

TA/GA ORIENTATION Each term, The Centre for Excellence in Learning and Teaching provides new TA/GAs across the university with an orientation that is designed to prepare them for their upcoming roles and responsibilities.

New GTDP Registrations 2014-2020

AWARDS PROGRAM Each year, The Centre for Excellence in Learning and Teaching recognizes the abilities of up to five TA/GAs, awarding their dedication to improving excellence in undergraduate teaching at Ryerson.

2014-2015 2015-2016

177

2016-2017

157

2017-2018

156

2018-2019

198

2019-2020

275 0

100

200

300

Number of Registrants

Centre for Excellence in Learning and Teaching Ryerson University GTDP EVALUATION

REPORT 2020

Centre for Excellence in Learning and Teaching Ryerson University

GTDP OVERVIEW

Faculty of GTDP Registrants

Interdisciplinary 18.4%

Faculty of Community Services (FCS) 18.8%

Faculty of Communication and Design (FCAD) 12.4%

Faculty of Engineering and Architectural Science (FEAS) 20.4%

Faculty of Science (FOS) 6.6%

Faculty of Arts (FOA) 14.4% Ted Rogers School of Management (TRSM) 9.1%

BEST PRACTICES First Day of Class

TITLE OF DOCUMENT

SUBTITLE OF SECTION IF THERE ARE TWO SECTIONS LIST THEM

TITLE OF DOCUMENT

SUBTITLE OF SECTION IF THERE ARE TWO SECTIONS LIST THEM

TITLE OF DOCUMENT

Subtitle

Header or Quote - Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

SUBHEADING

Subtitle SUBHEADING Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

TITLE OF DOCUMENT

SUBTITLE OF SECTION IF THERE ARE TWO SECTIONS LIST THEM

“Insert pull-quote here. Insert pull-quote here. Insert pull-quote here. Insert pull-quote here.” –Credit

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. » Lorem ipsum dolor sit amet, » Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. » Lorem ipsum dolor sit amet, consectetur adipiscing elit, » Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

TITLE OF DOCUMENT

SUBTITLE OF SECTION IF THERE ARE TWO SECTIONS LIST THEM

TITLE OF DOCUMENT Header or Quote - Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

SUBHEADING

SUBHEADING Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt » Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. » Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. » Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. » Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

SUBHEADING

Centre for Excellence in Learning and Teaching

HOW TO USE THE

NEWSLETTER TEMPLATE

User Guide: Web Banners

The newsletter template allows you to create variations of newsletter headers. This template must follow the same layout and design to keep a consistent look. In order to create variations within these guidelines you may change the photo and the colour of the rectange and ‘C’ graphic, so long that they follow the Ryerson brand colour palette.

Step 1: Download the newsletter template file on google drive and open it in photoshop.

Note: The cyan lines are guidelines that ensure the content is lined up. Do not move these guidelines. If at any moment the content is shifted and does not line up, move the object so that it lines up to the guidelines– refer to this image.

Step 2: Changing the background image

Step 3: Changing the rectangle colour

Action 1: Create a new layer between the existing photo and rectangle layer. Name the layer in order to keep a clean file.

Note: Always make sure that the colours used belong to this branding colour palette.

Action 1: Make sure you are on the ‘Rectangle’ layer and select the blue rectangle.

Note: Having the ‘New Photo’ layer under the other content ensures that the photo will be arranged behind the other layers.

Action 2: Select new colour for the rectangle.

Note: Do not make the rectanlge and ‘C’ graphic the same colour.

Step the file Step4:3:Saving Changing the

‘C’ graphic colour

Action 1: Select ‘File’ – ‘Save As’ Note: Always make sure that the colours used belong to this branding colour palette.

Step 4: Saving the file Action 1: Select ‘File’ – ‘Save As’

Action 1: Make sure you are on the ‘Rectangle’ layer and select the blue rectangle.

Action 2: Under ‘Format’ select ‘PNG’. Rename your document at the top ‘Save As’ section in order to better organize your files, then click ‘Save’ in the bottom right corner.

Action 2: Select new colour for the ‘C’ graphic.

Action 2: Under ‘Format’ select ‘PNG’. Rename your document at the top ‘Save As’ section in order to better organize your files, then click ‘Save’ in the bottom right corner.

fendi lookbook This mock Fendi lookbook features 100 pages of curated design and content to create a bold and luxurious aesthetic. The editorials, advertisements, inserts and digital components within this lookbook contribute to the cohesive look and aligns with the brands identity and visual mandate.

ART DIRECTION GRAPHIC DESIGN PHOTOGRAPHY

fendi lookbook

portfolio | emiliana ayala

fendi lookbook

portfolio | emiliana ayala

sarah’s day campaign This multi-platform campaign focus on promoting Sarah’s product lines to increase sales and encouraging women ages 18-30 to live healthier lifestyles. The strategy map shows an indepth plan of the each platform’s purpose and how events, social media, digital and print content integrate to promote the campaign.

CAMPAIGN STRATEGY ADVERTISING DESIGN

sarahâ&#x20AC;&#x2122;s day campaign

portfolio | emiliana ayala

lush campaign This mock campaign features augmented reality to promote Lushâ&#x20AC;&#x2122;s Charity Pot. This all-natural lotion donates 100% of sales to charities around the world that work in environmental, human rights and animal protection. The engaging advertisements raise awareness for Lushâ&#x20AC;&#x2122;s corporate social responsibility and ultimately distinguishes the brand from the greenwashing firms through emerging media that links directly to the charities.

CAMPAIGN STRATEGY ADVERTISING DESIGN

lush campaign

DESIGN ITERATIONS

Râ&#x20AC;&#x201C;1

Râ&#x20AC;&#x201C;2

CONTEXT

portfolio | emiliana ayala