FENDI
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fendi
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A timeline that outlines major milestones that define the Fendi brand
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1918
The history of Fendi began in a corner of the Piazza Venezia in Rome in 1918. Inspired by the traditional craftsmanship along with techniques of Roman master saddlers, young entrepreneur Adele Casagrande launched her own leather workshop.
In 1925, Adele Casagrande married Eduardo Fendi. The lovely couple opened a small boutique and moved into the rooms above the shop. Between 1931 and 1940, Adele gave birth to five daughters: Paola, Anna, Franca, Carla and Alda Fendi. The sisters were all permanent fixtures at the Fendi atelier from birth. All five sisters were working alongside their parents in the family business by the time they were teenagers.
1925
ALL ABOUT FENDI
19 65 brand overview
1964 In 1964, the sisters opened an office on the via Borgognona in Rome, and installed a large picture of their mother in the entrance.
In 1966, Lagerfeld, under the sisters’ direction, experimented with materials, patterns, finishes, weight, tanning methods, and colors. The goal was for furs to be seen as something completely new, supported by advanced technological craftmanship, suited to the needs of more accessible and wearable fashion. Lagerfeld scandalized the fashion world by introducing color as a design element: “A colorful fur coat that was not precious but original”.
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The Fendi sisters began working with Karl Lagerfeld in 1965. Alongside the sisters, Lagerfeld helped to propel the brand into the luxury fashion powerhouse it is today. During this time, one of the first and the now the famous double ‘F’ logo was created.
1968 In 1968, Fendi’s classic canvas was launched–the double ‘F’ logo pattern that was an alternative to leather. This is when beige and black became Fendi’s classic colors.
When Adele passed in 1978, each of the Fendi sisters took over a different part of the business. Paola was in charge of furs, Anna handled leather goods, Franca handle customer relations, Carla coordinated the business and Alda was responsible for sales. Also in 1978, Fendi launched a line of shoes produced by Diego Della Valle.
Fendi designers were continually experimenting on furs and in 1969, with the introduction of their Pret à Porter line, besides the exclusively artisan manufacturing. Fendi succeeded in producing a product accessible to the ordinary consumer: beautiful furs at a limited price. Fendi reworked and reinterpreted their approach to furs. Expensive skins, such as fox, ermine, mink, and astrakhan, were transformed using different finishes and colors, so that they were no longer seen as stiff and conservative but as fashionable outerwear.
1969
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1977 The house introduced a readyto-wear line, known as ‘365–a dress for every day of the year, for a woman who wants her fur and purse to match her dress’.
1980
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In 1989, Fendi opened their first store in the United States, located on Fifth Avenue in New York City. The following year they introduced a men’s perfume and ready-to-wear line.
The 1980s saw a period of considerable expasion for the Fendi house. The sisters opened stores and boutiques around the globe, and the Fendi logo was bestowed upon everything from sweaters to home dĂŠcor. In 1985, the brand started producing the Rome police department uniform. That same year Fendi launched their very first perfume.
1987 In 1987, the Fendissime line was introduced, conceived by the third generation of the Fendi family: Silvia, Maria Teresa, Federica, and Maria Ilaria Fendi. The new line included sportswear, furs, and accessories for younger buyers.
1997 In 1997 they began making a series of handbags that quickly became cult objects. The most famous is the Fendi “Baguette,” inspired by the shape of French bread, and conceived by Silvia Venturini Fendi. A small, minimalist jewel produced in a wide range of materials from horsehide to pearls, in six hundred different versions, it was an extraordinary success, chosen by Madonna, Julia Roberts, Naomi Campbell, and Gwyneth Paltrow. A special baguette called Lision was produced in limited edition, embroidered with an eighteenth-century loom at the speed of only five centimeters per day.
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In 2001, after considerable legal maneuvering associated with the mergers and acquisitions that typified the fashion world early in the twenty-first century, Fendi became part of the LVMH group. This was a giant in to the luxury industry.
Silvia Venturini Fendi, together with Karl Lagerfeld, pursued the Fendi tradition of research in furs. For their Winter 2003/2004 collection they launched, among other furs, the “Vacuum Persian Fur,” that is, a fur put into a PVC packaging, a fox fur cut into small stripes and then reassembled with small rubber bands, and depilated mink coats.
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1999
In 1999, the Fendi sisters sold the company and Silvia Fendi continued to work with the company as creative director of accessories and childrenswear. This year Fendi acquired a partnership with LVMH and Prada.
2003
2016
After more than 12 months of careful planning and preparation, Fendi’s creative director made fashion history by hosting the world’s longest running runway show on the ancient 1,500 mile long Great Wall of China.
2007
brand overview
In July, Fendi threw a fete of fabled proportions, hosting an outdoor haute couture F/W 2016 fur fashion show in the famed Trevi Fountain, followed by a breathtakingly beautiful dinner for 600 at the Villa Borghese’s Terrazza del Pincio.The biggest coup, perhaps, was Lagerfeld’s clear Plexiglas runway that stretched over the fountain’s pool, allowing each model in the show to stride across as though effortlessly walking on water.
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In 2019, Fendi relaunched the baguette bag. Fendi hosted a lively cocktail party at its Landmark flagship boutique to celebrate and launched a campaign called #BaguetteFriendsForever.
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FENDI THROUGH THE YEARS
Fashion–Italian Boutiques: Madame Philipe Leroy’s Strope-GoRound Editorial from 1966. Fur jacket and jewlery by Fendi.
Best of Fendi throughout the 20th century
Vogue New York
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The Season’s Starts Editorial from 1980. Maxi braided squirrel, natural fisher and cascade fur coats.
Vogue New York
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Leathergoods and accessory Fendi advertisement.
Fendi
brand overview
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Vogue’s View, Fur: The Shapes, the Choices, the Changes editorial from 1988.
Vogue New York
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Fendi advertisements from 1989, 1991, 1992.
Vogue New York
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Fendi accessory advertisements from 1996.
Vogue New York
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KARL
Karl Lagerfeld at the Haute Couture Show in 1983.
Lagerfelds 50 years with Fendi’s – a true fairy tale
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s far as fashion fairy tales go, this one’s a doozy. Karl Lagerfeld, the world’s most famous fashion designer, was being heralded for an unprecedented and astonishingly successful streak of 51 years designing for Fendi. The famed Roman luxury label, once a small, family-run business, was celebrating its 90th anniversary and on a serious global roll. There was fearless expansion happening everywhere, including the extravagant new white marble headquaters in the Palazzo della Civiltà Italiana (a modernist Fascistera wonder courtesy of Benito Mussolini) and the 17thcentury Palazzo Fendi, replete with a new flagship, a jewel-box boutique hotel that houses a Japanese restaurant and a rooftop bar, and a private VIP apartment. A party was certainly in order. In July, Fendi threw a fete of fabled proportions, hosting an outdoor haute couture fur fashion show in the famed Trevi Fountain (that’s right, in it), followed by a breathtakingly beautiful dinner for 600 at the Villa Borghese’s Terrazza del Pincio. The biggest coup, perhaps, was Lagerfeld’s clear Plexiglas runway that stretched over the fountain’s pool, allowing each model in the show, led by Kendall Jenner, to stride across as though effortlessly walking on water.
brand overview
In his seven decades in fashion, Lagerfeld has, of course, already seen it all. Fendi’s ambitious show staged on the Great Wall of China in 2007. But the Trevi moment was more mega than usual. Part of it was being transported to a spellbinding city in front of the iconic fountain, which had received a glorious face-lift, thanks to Fendi’s generous 2.2 million euros funding. But the most potent scent that wafted around Lagerfeld that evening was the sweet smell of success. The designer’s enduring relationship with Fendi is a collaboration that began in 1965 and has continued uninterrupted for more than 50 years. In today’s transient world, where designers are lucky if they last four seasons, five decades is a remarkable feat.
LAGERFELD
“It’s the longest collaboration in fashion,” the designer says proudly of his record contract. “No one has lived long enough to do it for such a long time, and I’m not tired of it at all. I even think I work better today and have a clearer head. My work is a bigger priority now than when I was younger, and it’s a very good thing.”
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“THE DIFFERENCE BETWEEN ME AND EVERY OTHER DESIGNER TODAY IS THAT I SKETCH EVERYTHING MYSELF”
brand overview
Lagerfeld was in his early 30s when he was contacted by the famous five Fendi sisters, after his name had been brought up by a mutual PR friend. “There was Alda,” Lagerfeld recalls, “who was blonde, a bit like Silvana Mangano. She was the youngest, and she was very different from the others. The eldest was Paola, who was the most brunette. I liked her a lot; she was the fur expert. Then, Carla with her short hair; she was the driving force behind everything and had a real vocation for PR. Franca was blonde and quieter; she took care of the accessories. Then there was Anna, who had curly hair and a little turned-up nose. Silvia [Anna’s daughter]was a child, and she modeled for the pictures we did for the unisex capsule collection in 1967. She has been raised here. I don’t remember Fendi without Silvia.” The sisters hired the young Paris-based designer as a freelancer, a revolutionary concept at the time. “There was no combination like this in the world in terms of ideas,” he says. “Carla [invented it]. She was kind of a genius.” Together the Fendi sisters and their designer radically reimagined the fur business, transforming it from a boring bourgeois status symbol into a playground of creative fantasy. To signify their mission, Lagerfeld invented the double “F” logo –one upside down, snuggled together, which stood for “fun furs” –and is still used to this day. Since their partnership began in 1965, Fendi and Lagerfeld have broken every fur barrier in the business. They have perfected groundbreaking techniques including knitting fur, pleating it on fur skirts, creating ultralight “summer fur,” and pioneering the intricate intarsias that allow several different kinds and colors of fur to be sliced up and stitched back together like artful puzzles. Throughout the years, Lagerfeld rebelliously ripped out linings, tinted fur wild colors, shaved it, gilded it with 24-karat gold, wove it like a basket, and buried it in precious jewels, embroideries, and paillettes.
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“For me, fur, especially high-fashion fur, is something purely Italian,” Lagerfeld says. “I never do fur in France because there are not many great fur artisans, and their techniques are basic compared to what Fendi utilizes.” At Fendi, anything and everything is possible, which is a perfect pairing for a designer who sketches faster than he talks. At present, the Fendi archives are filled with more than 70,000 sketches created by Karl Lagerfeld. That may very well be another world record.
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“The difference between me and every other designer today is that I sketch everything myself,” he explains. “I don’t have 10 people doing it on a computer. Every model you see in shows is an original sketch by me. So, what’s the secret of staying with a fashion company for half a century? “I’m easy to work with,” he reveals. “I ’m not on an ego trip. I’m only interested in the craft and the design and to work with people I enjoy. Many other designers have an ego problem. Most of them do. That’s really the problem.” But there’s more, says Lagerfeld. “We work so well together,” he says of Silvia Venturini Fendi and her mother and aunts before her. “I never had the feeling I was married, so it was like an open marriage situation. I’ve kept the passion because there is no exclusivity. I need the fresh air from the outside to see what’s going on. If you put me in a cage, I am worthless.” Now isn’t that just like a fairy tale?
Lagerfeld’s iconic pony tail and black sunglasses.
Fashion powerhouse: Lagerfeld and the five Fendi sisters in 1983.
“HIGH-FASHION FUR IS PURELY ITALIAN”
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Fendi baguette campaign 2019
collections
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hen Silvia Venturini Fendi first suggested to create a little bag that could be carried around like the famous French baker goods, the reactions at the Fendi headquarters were rather cautious – Fendi’s colleagues were questioning its small size and appeal to the consumer as bigger bags like the PRADA Nylon Backpack were leading the market at the time. But Silvia Fendi kept on advocating her vision, and so in 1997 the Baguette Bag was released.
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26 Each of the purses came with a small strap and the double “F”, the infamous Fendi logo. The designer’s aim was to step away from any basic design, deliberately refusing to conform to the other bags on the market, complaining that they all looked the same.
Fendi baguette campaign 2019
To avoid any kind of repetitiveness, the Baguette Bag’s iconic design and shape came in many different patterns and colours, ranging from colourful, sequin scattered versions to reptile prints and furry logomania ‘Baguettes’. And the fashion crowd bit into it. Fendi’s creation became the first bag to induce wait lists at all the big department stores–One could even say it started the era of the It Bag.
collections
Fendi baguette campaign 2019
27 For all of those who are still skeptical about the purse, worrying that their sandwich might not fit into their Baguette, Fendi released the ‘Mama’. Its shape and format inspired by its daughter, the ‘Mama’ is more of a tote bag version of the original. And Fendi’s creativity didn’t stop here, having already once taken inspiration from the French’s Boulangerie counter, the ‘Croissant’ was the next logical step. The tiny purse does not only look like its name giver, it also translates the original croissant’s characteristic of being seductively delicious but never quite satisfying into fashion: a fashionable showstopper but highly impractical. It seems like more like former “It”- Bags are here to stay, celebrating their comebacks on the fashion crowds’ arms, and the Baguette is no exception.
At Fendi’s Spring/Summer 2019 runway show in Milan, the famous purse was showcased in a new outfit –heavily embroidered with colourful stitching and hippie-esque details–making it fit seamlessly into the bohemian aesthetic of the Spring/Summer collection. To celebrate the handbags relaunch, Fendi hosted a lively cocktail party at its Landmark flagship boutique. The evenings theme was #BaguetteFriendsForever, and Fendi’s boutique was divided into four distinct areas including The Baguette Dream Room, which displayed Baguettes from Fendi’s archive, The Wardrobe Room, which had racks of the Spring/Summer 2019 collection. A few guests spent their time at The Tea Room, or sipped cocktails at The Cosmopolitan Bar.
ONE COULD EVEN SAY IT STARTED THE ERA OF THE IT BAG.
Scan this image to visit the #BaguetteFriendsForever site Multicolour fabric, embroidered, fur, leather and denim baguette bags from previous Fendi collections.
TOP 10 WOMEN’S S/S 19
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White fur dress with orange details from the Fendi Women’s Spring/ Summer 2019 Collection.
Military green leather utility belt from the Fendi Women’s Spring/ Summer 2019 Collection.
Fendi’s applique dress and embroidered baguette bag glasses from the Women’s Spring/Summer 2019 collection.
collections
Fendi’s polka dot glasses from the Women’s Spring/Summer 2019 collection.
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Backstage shot from the Fendi Women’s Spring/Summer 2019 Show.
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Fendi Women’s Spring/ Summer 2019 Denim look.
collections
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Green leather jacket from the Fendi Women’s Spring/Summer 2019 Show.
Fendi heels from the Women’s Spring/Summer 2019 Show.
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Transparent jackets from the Fendi Women’s Spring/Summer 2019 Show.
Fur jackets and white utility leather belt from the Fendi Women’s Spring/Summer 2019 Show.
FENDI.COM
UNLEASH THE FENDI MONSTER
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A guide on how to incorporate your Fendi Monster into your everyday look.
Monster chair inside the boutique at Palazzo Fendi.
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Fendi Monster clutch at the Men’s Fall/ Winter 2015 Show in Milan.
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Fendi Monster totes at the Women’s Fall/ Winter 2015 Show in New Yor k.
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Fendi Monster bag at the Women’s Spring/ Summer 2015 Show in Milan.
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Yellow Fendi Monster dress at the Women’s Fall/ Winter 2012 Show in Paris.
Fendi Monster jacket and beaded clutch at the Women’s Fall/ Winter 2015 Show in NewYork.
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Fendi Monster bag at the Spring/Summer Haute Couture 2016 Show.
Fendi Fur coat, monster bag and Largerfeld charm at the Women’s Fall/ Winter 2015 Show in Paris.
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Fendi monster bag at the Men’s Fall/ Winter 2014 Show.
Fendi bag bugs charm at the Women’s Fall/ Winter 2015 Show.
Fendi bag bugs charm at the Women’s Fall/ Winter 2014 Show in Paris.
collections
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FREAKS FEARLESS FACES FREEDOM FULGORE
FENDI.COM
WE ARE AMBASSADORS OF THE NEW ROME. WE ARE THE OLD MADE NEW, TRANSFORMED AND INSPIRED. WE ARE USING OUR HANDS. WE ARE USING OUR WORDS.
WE DESERVE AUTHENTICITY. WE WANT QUALITY. WE WANT MORE THAN WHAT’S OFFERED. WE WANT SOMETHING THAT’S OURS.
DEAR WORLD, PLEASE STOP CALLING US “MILLENNIALS”, WE’RE REALLY NOT AS VAPID, VOID FILLED AND DEVOID OF MEANING AS THE RESEARCH SAYS.
WE HAVE NO LIMITS, BORDERS AND BOARDERS IN CREATIVITY.
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f is for... fearless
WE ARE OPENED FOR NEW TECHNOLOGIES, ART AND EXPERIMENTS. 59
For more insight on the fendi future project scan this image.
WE ARE BRINGING NEW KNOWLEDGE, PHILOSOPHY AND MOVEMENTS. 60
Six artists: Gary Stranger, Cave, Hillel Smith, Roes, Casper, and Jodae, come together to collaberate for this unique Fendi project.
WE ARE AMBASSADORS OF NEW VALUES AND INSPIRATION. f is for... fearless
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WE ARE THE
FUTURE FUTURE FUTURE
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Detail shot of yellow trenzano crossbody and pearl sunglasses.
Black lighthart clutch, multicolour bug charm, transparent maprang crossbody, yellow trenzano crossbody and, pearl sunglasses
f is for... freedom
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Black byazz bag, multicolour bug charm, transparent maprang crossbody, yellow trenzano crossbody and, pearl sunglasses.
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Transparent maprang crossbody bag
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FENDI GRAFFITI ARTISTS Detail shot of Fendi Double ‘F’ inspired graffiti by Napal.
f is for... faces
1. What do you think the future of graffiti will look like? BRUS–Oh, that’s a good question because I’ve seen a lot of changes during my 20 years of experience. I think that it could disappear a bit… not completely, I hope. You know, people are changing, and styles are changing, so I guess we’ll see!
2. If Rome were a color, which color would it be and why? JBROCK –It would be red! Because of passion… it’s the city that I love the most and I believe all Romans would find it really hard to go somewhere else.
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3. How would you describe the Roman graffiti scene? NAPAL–How would I describe it? Well, it’s like a life-long love story! I’ve been here for over 30 years now so I’ve made so many friends in this movement and that’s what actually keeps you going. It’s also the younger generations that start, you know? We’re all making art on the streets, so it’s a lot of fun.
Fendi Graffiti by Napal.
77 4. How is it like to be a girl in the graffiti world? ALICE PASQUALINI –Well, at the beginning people would ask me if I could really paint by myself… but then, you know, you just have to believe in youself, in your abilities and just prove yourself!
5. How is your love for music reflected on your graffiti? GEMELLO–I would say my love for music is reflected on my painings because I love doing both things and they’re both kind of chaotic yet poetic at the same time… A bit like those film soundtracks, with a story and many layers to it.
6. What’s your favorite part of the creative process?
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WARIOS –Ok, I have two! The first one is coming up with the idea, while the second one and probably the one I love the most –is adding all the final details to the masterpiece. I just love touching everything up at the end and taking my art to the next level!
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Fendi Graffiti by Warios.
fendi
Fendi artist in the midst of creating their Graffiti masterpiece.
f is for... faces
81 7. We know you come from performing and photography backgrounds but, what made you want to pursue a career in graffiti? LADY NINA–I actually started with graffiti! My passion for photography came later, but yeah, graffiti has always been the first thing for me.
8. What’s your favorite letter for graffiti-writing? MR. PEPSY –‘S’. You know you’re addicted to a letter when you have dreams or nightmares of it. I always, always fall asleep with the letter ‘S’ on my mind!
9. F is For…? ALL–Fresh, friendship, freedom, fire, family, fantastic, father!
84 A collection inspired by a book about 19th-century French iron work gates and an antique tome on men’s Japanese kimonos.
Beige mesh coat with dyed fur details and Fendi monogram leggings.
PREFALL
f is for... fulgore
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Pale pink fun coat with flower pattern and beaded baguette bag.
Grey tailored jacked, patterened button up and navy cropped pants.
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Grey wool coat, navy metallic tweed dress, and flower baguette bag.
Grey tailored jacket, light blue knit sweater and navy pleated skirt.
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Ombre knit cardigan, black leather dress with fur collar and brown fur belt bag.
Green double breasted, tailored coat with patterned and fur details.
f is for... fulgore
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Turquoise suede jacket, green cropped pants and navy patterned sheer button up.
f is for... fulgore
Black maxi lace dress over body suit.
Green suede coat with applique embroidery and brown leather peekaboo mini.
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Navy tailored coat with metallic tweed, green cropped pants.
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93 Patterned silk coat with fur details and matching oversided button up.
02 Images Ayala, E. Fendi Night Flash. Photograph.
Up About His 50 Years with Fendi. Retrieved from https://www.harpersbazaar.com/fashion/designers/ a17910/karl-lagerfeld-fendi-collaboration/
index.html#!tags=60 Images Ayala, E. Fendi Monster Eye Graphic. Image.
04-08 Text History of Fendi. (2013, May 29). Retrieved from https://lifeandstyle.alexandalexa.com/behind-thebrand-the-history-of-fendi/ Reinach, S. S. (n.d.). Fendi. Retrieved from https:// fashion-history.lovetoknow.com/fashion-clothingindustry/fashion-designers/fendi
Images Unknown. Karl Lagerfeld at Haut Couture Show in 1983. Media (Online). Retrieved from https://www. crfashionbook.com/celebrity/g23029169/vintagekarl-lagerfeld-quotes-birthday/
48-49 Images Ayala, E. F is For Writing. Image. Ayala, E. Analogue Black Paint. Painting.
09 Text Fendi Great Wall of China Show. (2018, January 17). Retrieved from https://www.vogue.com.au/celebrity/ events/fendi-great-wall-of-china-show/news-story/6e 6f9ff7dd6b5cdaf6a93dffe9fc5872 Barlow, C. (2019, January 31). Fendi Baguette Friends Forever Party Landmark. Retrieved from https://hk.asiatatler.com/events/fendi-baguettefriends-forever-party 10 Images Fashion: Italian boutiques: Madame philippe leroy’s stripe-go-round. (1966, Oct 15). Vogue, 148, 158, 159. Retrieved from http://ezproxy. lib.ryerson.ca/login?url=https://search-proquestcom.ezproxy.lib.ryerson.ca/docview/897853741?ac countid=13631 11 Images Fashion: The season’s stars.(1980, Jul 01. Vogue, 170, 164-164, 165, 166, 167, 168, 169. Retrieved from http://ezproxy.lib.ryerson.ca/ login?url=https://search-proquest-com.ezproxy.lib. ryerson.ca/docview/879290152?accountid=13631 12 Images Advertisement: Fendi.(1987, Mar 01). Vogue, 177, 174. Retrieved from http://ezproxy.lib.ryerson.ca/ login?url=https://search-proquest-com.ezproxy.lib. ryerson.ca/docview/904343626?accountid=13631 13 Images Vogue’s view: Fur: The shapes, the choices, the changes.(1988, Sep 01). Vogue, 178, 172. Retrieved from http://ezproxy.lib.ryerson.ca/login?url=https:// search-proquest-com.ezproxy.lib.ryerson.ca/docvie w/904340189?accountid=13631 14 Images Advertisement: Fendi .(1989, Oct 01). Vogue, 179, 129. Retrieved from http://ezproxy.lib.ryerson.ca/ login?url=https://search-proquest-com.ezproxy.lib. ryerson.ca/docview/911902292?accountid=13631 15 Images Advertisement: Fendi.(1996, Oct 01). Vogue, 186, 42, 43. Retrieved from http:// ezproxy.lib.ryerson.ca/login?url=https:// search-proquest-com.ezproxy.lib.ryerson. ca/docview/911877488?accountid=13631 16-21 Text Martin, J. (2017, October 05). Karl Lagerfeld Opens
18 Images Leibovitz, A. Karl Lagerfeld working away at his desk. Media (Online). Retrieved from https://www. vogue.com/article/karl-lagerfeld-obituary?verso=true 20 Images Unknown. Karl Lagerfelds Iconic Look. Media (Online). Retreieved from https://www.uselessdaily. com/world/karl-lagerfeld-trivia-75-interesting-factsabout-the-fashion-designer/#.XI--wi2ZNo4 21 Images Unknown. Karl Lagerfeld and the Five Fendi Sisters. Media (Online). Retrieved from https://www.independent.co.uk/life-style/fashion/features/karl-lagerfelds50-years-at-fendi-new-book-celebrates-fashionsrecord-breaking-marriage-10234405.html 22-27 Text Waldschmidt, L. (2018, October 12). The Evolution of: The Fendi Baguette Bag. Retrieved from https:// indie-mag.com/2018/10/fendi-baguette-bag/ Barlow, C. (2019, January 31). Fendi Baguette Friends Forever Party Landmark. Retrieved from https://hk.asiatatler.com/events/fendi-baguettefriends-forever-party Images Ayala, E. Analogue Fendi Baguette Bag Fabrics. Fabric Collage (Photograph). Astrid, E. Fendi Baguette Bag Campaign 2019. Media (Online). Retrieved from https://models. com/Work/fendi-fendi---the-baguette-is-back--nyc/1062892 Fendi. Baguette Bags. Media (Online). Retrieved from https://www.fendi.com/ca/woman/bags/baguette 28-37 Images Unknown. Fendi Women’s Spring Summer 2019 Show. Media (Online). Retrieved from https://wwwwgsn-com.ezproxy.lib.ryerson.ca/library/results/24363 58a35d44cc3303b108c344ca2dc/fendi Kim Weston Arnold. Fendi Women’s Spring Summer 2019 Show. Media (Online). Retrieved from https://i. pinimg.com/originals/04/a1/82/04a182bdcaf6d41843 53ef7a4c9cc2cc.jpg 38-39 Images Ayala, E. Fendi Advertisement. Photograph. 40-47 Text Cao, Y. Inside the Boutique at Palazzo Fendi. Media (Online). Retrieved from https://yoyokulala. com/travel/palazzo-fendi-atelier-access-rome/ Ton, T. Fendi Archives Photos . Media (Online). Retrieved from https://www.tommyton.com/archive/
50 Images Ayala, E. F is For Writing. Image. 52 Images Ayala, E. Fendi Advertisement. Photograph. 53 Text Fendi. (n.d.). Freaks Manifesto. Retrieved from https://www.fendi.com/us/ fisfor/categories/freaks/manifesto 54 Images Ayala, E. F is For Writing. Image. 56-61 Text Lampas, P. (n.d.). FENDI Pokras Lampas: The LARGEST calligraphy in ITALY. Retrieved from https://pokraslampas.com/fendi-pokras-lampas-thelargest-calligraphy-in-italy Images Fendi. Future Project. Media (Online). Retrieved from https://my.asiatatler.com/style/the-rooftop-thatinspired-fendi-s-ring-of-the-future-genderless-t-shirt 62 Images Ayala, E. F is For Writing. Image. 64 Images Ayala, E. Fendi F is For Freedom Photoshoot. Photograph. 70 Images Ayala, E. F is For Writing in White. Image. 72-79 Text Fendi. (n.d.). Graffiti. Retrieved from https://www. fendi.com/us/fisfor/categories/faces/graffiti Images Fendi. Fendi Graffiti. Media (Online). https://www. collectibledry.com/art-design/f-for-graffiti-fendiplatform-young-artists-rome-rooftop/ 80 Images Ayala, E. F is For Writing. Image. 82-91 Images Fendi. Pre Fall 2019. Fendi, January 2019. Media (online). Retrieved from https://www. vogue.com/fashion-shows/pre-fall-2019/fendi 92 Unknown. Fendi Tote in New York. Media (Online).
IN LOVING MEMORY OF KARL LAGERFELD 09.10. 33 – 02.19.19
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