Emilie Haupt Fashion Ad Campaign 210 Digital Presentation Techniques Prof. Oscar Betancur
Headline
Logistics
Media Buys
Final Ads
Prints
Images
Contact Sheet
Styling
Narrative Hair & Makeup
Market Information
Shot List
Call Sheet
Schedule
Delpozo Ads
FPOs
Color Palette
Artist Statement
Moodboard
Table of Contents
To create an advertisement campaign for Delpozo that ties into the strong connection of art and fashion the brand has created. The mood is a contrast of static movements & posing vs. the organic fluidity of the prints and motifs.
Flora & Form
Color Palette
FP O’s
Delpozo Ads
Research
Schedule
Story Copy
Mood Board
Art Direction Photographer
Models / Talent Location Props
Equipment Shoot
Contact Sheets Editing
Process Book Due
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Call Sheet
Shot List
Market Information New Creative Director:
Lutz Huelle
Former Creative Director:
Joseph Font
Social Media Presence:
Instagram 983K Followers
Retailing:
Two Flagship Stores: Madrid & London Sold online @ - Moda Operandi - Bergdorf Goodman - Matches Fashion - Mytheresa - The Modist - Farfetch - Forzieri - Stylebop - Onward Kashiyama
Target Market:
Women - 20-45
Products: Womenswear, Shoes, Handbags, Jewelry
Spring 2017
Spring 2015
Spring 2017
Camille Von Simson
Models
P hotography: David Dong
P rints & Assistance:
Kiersten Herr
Location:
Adler Studio
Scheduled:
Thursday 1/31 @ 8pm
Madison Lijewski
Narrative I was able to curate a set of ad campaigns that are driven by collaboration. The idea for the shoot was a contrast of static movements and organic art. Textile designer & friend Kiersten Herr designed amazing prints that serve as the organic art in the images. I was able to use multiple mediums and textures to give senses of depth and layering for dynamic editorial images.
Styling
Courtesy of Thread & Onion
Courtesy of Thread & Onion
Courtesy of Thread & Onion
Contact Sheet
Magazine
Wild P ostings
Thank You