SIMONE ROCHA emilie haupt // fasm 311 // professor oscar betancur //
x MONCLER
CONTENTS
MARKETING STRATEGY
MARKETING MESSAGE
MP4s
#HASHTAG
BTS:
BTS: PROCESS
RELEASE FORM
STORYBOARD
SHOT LIST
CALL SHEET
SCHEDULE
TALENT
MODEL
STYLING
MOODBOARD
ART DIRECTION
INSPIRATION
BRAND OVERVIEW
CLICK & GO TO PAGE
emilie haupt // fasm 311 // professor oscar betancur // page 2
BRAND OVERVIEW SIMONE ROCHA: DEBUTED IN LONDON FASHION WEEK IN SEPTEMBER OF 2010 MULTIPLE PRESTIGES STOCKISTS UNDER HER BELT
DOVER STREET MARKET, MATCHESFASHION, BERGDORF GOODMAN & SAKS FIFTH AVENUE
FIRST US STORE OPENED IN SOHO, NY IN 2015
FEBRUARY 2018 SIMONE PRESENTED FIRST COLLECTION AS CREATIVE DIRECTOR OF MONCLER
emilie haupt // fasm 311 // professor oscar betancur // page 3
INSPIRATION
emilie haupt // fasm 311 // professor oscar betancur // page 4
ART DIRECTION AIM TO CREATE A SERIES OF MICRO MOVIES INSPIRED BY THE SPRING SUMMER 2019 COLLABORATION BETWEEN SIMONE ROCHA AND MONCLER.
emilie haupt // fasm 311 // professor oscar betancur // page 5
emilie haupt // fasm 311 // professor oscar betancur // page 6
emilie haupt // fasm 311 // professor oscar betancur // page 7
ALEX BOWENS
MODEL
emilie haupt // fasm 311 // professor oscar betancur // page 8
CLICK & GO TO INSTAGRAMS
TALENT:
DAVID DONG PHOTOGRAPHER, EDITOR
EMILIE HAUPT
RACHEL Z.
ART DIRECTOR, STRATEGIST, EDITOR
MAKEUP ARTIST, ASSISTANCE
emilie haupt // fasm 311 // professor oscar betancur // page 9
SCHEDULE 25TH
27TH/28TH
30TH/31ST
1ST/3RD
CONCEPT
PITCH
PROP SHOPPING
PROCESS LAYOUT INTERACTIVITY
MOODBOARD
CASTING
LOCATION SCOUT
CREATE GIFS
FINAL EDITS
STATEMENT
ORDERING
MAKING ITEMS
HASHTAG COPY
PRESENTATION
PROCESS
PICK UP GARMENT
5TH/7TH
STYLING PHOTOS SHOOT ON 31ST emilie haupt // fasm 311 // professor oscar betancur // page 10
CALL SHEET SHOOT
EMILIE
8:00 AM
EMILIE, RACHEL12 8:30 AM & ALEX
BOTANICAL GARDENS
PICK UP MODEL & RACHEL SET UP PROPS & START MAKEUP
DAVID 128:30 AM
PHOTO / TEST LIGHTING /
START @ 9 AM
FIRST GIF FLOWERS ON FACE
WRAP
03/31/19
11 AM
SHOOT UNTIL 11 AM 11:15 AM CLEAN UP & BRING ALEX & RACHEL HOME
emilie haupt // fasm 311 // professor oscar betancur // page 11
SHOT LIST: BOTANICAL GARDENS [SHOT SIZE]
[SHOT ANGLE]
[PROPS / ETC]
GIF 1]
MCU
EYE LEVEL
FLOWERS ON FACE
GIF 2]
MCU
EYE LEVEL
SHOES ON PLASTIC W/ DIRT
[GIF 3]
MCU
EYE LEVEL
PULLING OFF GARDEN GLOVE
[GIF 4]
MCU
EYE LEVEL
HOLDING BUCKET OF FLOWERS
[GIF 5]
MCU
EYE LEVEL
BONNET BLOWING IN WIND
[GIF 6]
MCU
EYE LEVEL
SHOE PUSHING SHOVEL INTO GROUND
ALEX
emilie haupt // fasm 311 // professor oscar betancur // page 12
STORYBOARD GIF 1:
MODEL HAS BLANK EXPRESSION AND THERE IS A SUBTLE MOVEMENT OF THE
BONNET BLOWING IN THE WIND
GIF 2:
CLEAR PLASTIC TARP IS LAID DOWN AND THE SHOES ARE REVEALED
FROM THE DIRT
GIF 3:
MODEL PULLS GARDEN GLOVE OFF ONE HAND WITH HER TEETH
GIF 4:
FLOWERS ONE BY ONE GET ADDED INTO THE PAIL IN THE MODELS HAND
emilie haupt // fasm 311 // professor oscar betancur // page 13
RELEASE FORM
emilie haupt // fasm 311 // professor oscar betancur // page 14
BTS: PROCESS
emilie haupt // fasm 311 // professor oscar betancur // page 15
BTS:
emilie haupt // fasm 311 // professor oscar betancur // page 16
#HASHTAG
#SIMONEROCHAxMONCLER
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MARKETING MESSAGE THE HASHTAG FOR THE COLLABORATION IS BETWEEN SIMONE ROCHA AND MONCLER IS #SIMONEROCHAxMONCLER THE DESCRIPTION OF EACH INSTAGRAM POST WITH BE: SS19 SIMONE ROCHA x MONCLER AVAILABLE NOW @ 71 WOOSTER STREET NEW YORK #SIMONEROCHAxMONCLER
emilie haupt // fasm 311 // professor oscar betancur // page 18
MARKETING STRATEGY THE SERIES OF MICRO MOVIES WILL BE POSTED TO INSTAGRAM AS A SMALL CAMPAIGN AS PART OF THE COLLABORATION BETWEEN SIMONE ROCHA AND MONCLER THE INSTAGRAM POSTS WILL GO UP ALL ON THE SAME DAY IN THE FOLLOWING ORDER
emilie haupt // fasm 311 // professor oscar betancur // page 19
THE END