Collaboration Overview

Photoshoot planning

Critical Path- POP-Up

Key Criteria - Outside and street location - Key Colour scheme: Pink, Blue, White & Black - Streetwear styling toned down - Theme of spreading love and self-love

art direction and styling

model The model that was selected for the shoot is Cat Perez who is a university fashion student currently living in Paris as a part time model. Cat’s experience in modelling is minimal leading to an authentic Paris girl vibe which is what the shoot for the collaboration should represent.

The clothing will be within streetwear style, however this will be toned down to represent Jacquemus’s style of playful, carefree and minimal chic. The bags will be available in three colours: blue, pink, and white with the details in black therefore the clothing will match the bag colours.

The location will be based in the city which changed the iconic bag’s location to link with PLAY, as it known for the rural setting. The style of the images will represent influencer Instagram photographs with lower production to allow for an authentic feel linking the brand Jacquemus.