1 minute read
Content Mapping
from MISSGUIDED
Concept Three:
CSR website redesign
Advertisement
Missguided’s new CSR website page will be promoted on their social media platforms with links back to the main hub of information which will show different collaborations and campaigns they are working on to become a more sustainable brand.
Figure 32: Newlife superstore
Figure 34: Website Facebook post Facebook: Missguided will also post on their Facebook page explaining why it is important for the brand to be more sustainable. There will also be a link to the new page as well as an image of one of the collaboration success’s.
Figure 33: Website design Figure 35: Website email
Figure 36: Newlife Model
Instagram: Instagram grid post: Missguided will post some photographs that are used on the redesign of the csr page with a description of the image and a link to the page. Instagram stories: On the launch day of the new page Missguided will post polls and environmental content on their story with no mention of selling their products on that day. Email: When the new redesign of the page is released, an email will be sent to Missguided’s customers with a link to the page in the form of an infographic to create engagement with the email and encourage more people to read.
