The Paso Model

Concept One 13th January release date: 1. Instagram Post of the packaging as a reveal 2. Instagram story- repost of the main post 3. Instagram post will show the packaging design in more detail 4. Website article about the reasons behind the change of the packaging 5. A Facebook post will also show the packaging. 6. Missguided’s Facebook and YouTube will change their banner to the packaging. Concept Two 23rds March release date: 1. Instagram Post with both logo on releveling the collaboration 2. Instagram story of the logo and a link to the website to find out more. 3. A Website article to show the consumers how the concept works. 4. Missguided customers will receive an email with a link to the website. 5. Facebook post about the new collaboration and how their customers can get involved.

Concept Three 20th May release date: 1. Instagram feed post showing the new design of the website page, with a link to the website. 2. A series of Instagram stories will be uploaded with screenshots of the website which include the link for customers to read more. 3. A Facebook post will mirror the initial Instagram post.

Instagram’s highest engagement during the week therefore majority of posts will be posted at 6pm in the weekday.

Content Calendar