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Consumer Trends
from MISSGUIDED
Channels:
As Missguided is an online fast fashion brand they use mostly digital channels to match their e-commerce strategy. Therefore, the use of social media channels are essential to their marketing and advertising (Srivastava and Pandey, 2012). See Appendix F
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Instagram: Engagement- 0.09% Average Likes- 7,749 Average Comments- 351,06 Followers- 9,109,765 Media uploads- 20,599 (Social Blade, 2021)
Twitter: Engagement- 104,312th Followers- 505,827 Tweets- 109,914 (Social Blade, 2021) Facebook: Likes 1,680,944 (Social Blade, 2021)
Tiktok: Followers- 81,700 Likes- 522,600 (Social Blade, 2021) YouTube: Subscribers- 17.3k Video views- 7,080,963 Uploads- 261 (Social Blade, 2021)
Figure 20: Missguided Channels
