Cause Related Marketing
Major Studio Project Assesment Item Four Emily Ludwig S2901250
FOR IMMEDIATE RELEASE: (October) Emily Ludwig Loutah Accessories 0466536223 loutahaccessories@hotmail.com
PRESS RELEASE Loutah Accessories supports Breast Cancer Awareness month with the Pink Print campaign. In honour of National Breast Cancer Awareness Month, Loutah Accessories is proud to announce that the company will launch a “Pink Print” campaign to help raise funds and awareness for the National Breast Cancer Foundation (NBCF). According to NBCF, one in eight women will be diagnosed with breast cancer in their lifetime. It is estimated that 220,000 women in Australia will be diagnosed with breast cancer every year and one fifth of those will die from the disease. Honoring individuals whose lives have been altered by breast cancer, Loutah Accessories will be selling a range of pink themed products such as hats, scarves and tote bags during the month of October. For every product sold, $10 will be donated to the NBCF. “Everyone has been affected by breast cancer, whether on a personal level or through a friend or family member,” said Emily Ludwig, manager and CEO of Loutah Accessories. “Through the partnership and generosity of our customers, together we will raise awareness of breast cancer and aid in educating women on the importance of early detection to ultimately save lives”. Manager of Individual Giving and Community fundraising at the NBCF, Moana Wood is impressed with the initiative and says “Through its Pink Print campaign, Loutah Accessories and its customers will impact the lives of women across Australia, and their funds will help women now and inspire hope to those affected by breast cancer through early detection, education and support services.” The Pink Print range of accessories are designed to be both functional and fashionable for women and consist of: • Dual wear felt hats which will sell for $80 • Tote bags which will sell for $60 • Scarves which will sell for $20 All of these accessories will be available in October in the Loutah Accessories store located at Loganholme and through the online Loutah Accessories store. About Loutah Accessories Founded in 2015, Loutah Accessories is a home made accessories brand aimed at women who follow fashions trends with a twist. It offers a range of accessories consisting of hats, tote bags and scarves. Contact Emily Ludwig on 0466536223 or loutahaccessories@hotmail.com.
Pink Products A range of pink themed Loutah accessories will be sold through the month of October.
Social Media Social media platforms such as Facebook and Instagram will be used to promote and aadvertise the campaign and products.
Website The campaign will be promoted on the Loutah Accessories website leading up to and during the month of October
Web Banners Two different web banners have been used to promote the campaign in different ways.
ZERO DEATHS BY 2030 Join Loutah Accessories in the PINK PRINT campaign this October to help raise money for Breast Cancer Research www.loutahaccessories.com.au
Get Your Pink Print On This October with Loutah Accessories.
www.loutahaccessories.com.au
Magazine Ad Two different posters have been used to promote the campaign in different ways.