Graphic Design 2 Weekly Exercises

Ten Weekly Exercises Graphic Design 2 Emily Ludwig S2901250

Index Week One

3

Week Two

7

Week Three

8

Week Four

9

Week Five

14

Week Six

16

Week Seven

31

Week Eight

36

Week Nine

45

Week Ten

46

Goal Setting Notes

Week One

3

Goal Setting Infographic

Exercise and eat well CONSISTENTLY.

4

Graduate Bachelor of Digital Media at the end of 2015.

Get a full time job in Graphic Design.

Travel to South America and Europe.

Go on a date. save some money.

Move out of home.

Buy a cat.

Weekly Schedule

5

For this assignment I had prevously sourced my hairdresser who asked me to rebrand her business. Because of this I did not need to source businesses. Below is an example of what I would have sent to the businesses.

Email sent to Businesses for re-branding

6

Client Brief

Week Two

1. Corporate Profile

5. Target Market Demographic

Leanne Lineham Hairdressing salon is an independent salon run from her home, which is based in Shailer Park, Loganholme. Leanne works for herself and does not advertise her business anywhere and majority of her customers have come to her through word of mouth, family and friends. Leanne offers her services to a wide group of customers, which include male and females from young children through to seniors.

As Leanne’s business already involves a wide demographic, the target market would be the same as it already is. Leanne’s business is currently targeted at predominantly female, average everyday working class individuals. Most of her clients are local and live around the Shailer Park area.

2. Market Position

A main objective for improving Leanne’s business is to improve her professional image and have an outlet to sell her products that she receives through her supplier. She currently displays the products in her salon at home but it would be beneficial for her to advertise them on her website and allow her clients to access the products online. Another objective is to allow Leanne to advertise her salon to possible new clients who have been referred to her through word of mouth.

Leanne currently has a large amount of clients and is not wishing to expand them at the moment, but would benefit from advertising her salon for future clients.

According to the Hairdressing Environmental Scan, which was completed by the Retail and Personal Services Trading Council in 2014, the hairdressing industry in Australia is predominately made up of small and medium enterprises, and are some small owner operated franchises. This report states that competition between hair salons is high and will remain high as a large number of salons compete for clients.

Leanne’s business is a small personal enterprise, run from her home in an area that is surrounded by many local, professional hair-dressing salons.

To make her business stand out amongst the rest, Leanne offers great customer service and offers reasonable prices for her services.

3. Current Situation At the moment Leanne only has business cards to give to her clients, which are very outdated and bland. She does not have a website to advertise her business as she is happy with the amount of clientele but would like portray her professionalism and aesthetic through the rebranding of her existing business. Although there is no budget for this project, through communication we have come to a mutual understanding of the desired outcome.

4. Communication Background I have personally been a client of Leanne’s for 10 years and have come to know her quite well. As she knows that I am an aspiring graphic designer she approached me and asked me to rebrand her business. We communicate at least once every month and brainstorm ideas for the style and vision of her brand.

7

6. Objectives

7. Available Budget Due to the constraints stated above there is no budget. As Leanne will actually be using the business branding that will be created, she has offered to cover the costs for business cards, domain name, website templates and any other items such as flyers or pamphlets. There is an offer for me to receive free haircuts and colors as payment.

8. Schedule and Deadline This assignment is due to be completed by the 13th of October 2015. All items will need to be finalized by this date but can be modified to suit Leanne’s preferences afterwards.

References: Hair Dressing Environmental Scan, 2014. http:// rapstc.com.au/wp-content/uploads/2011/12/ Hairdressing-Environmental-Scan-2014.pdf

GANTT Chart

8

Week Three

Week Four

Logo designs and presentation sheets

9

Leanne Lineham HAIRDRESSING

Leanne

Lineham HAIRDRESSING

10

Symbol or Icon

Initials

Work Mark

11

G

D R E S SI

N

Lea

HA

IR

ham

L i n e e n n

Combination (symbol and word mark)

12

Emblem (enclosed shape)

G

D R E S SI

N

Lea

HA

IR

ham

L i n e e n n

Chosen Logo

Week Five

Photography Styling Mood Board

14

15

Packaging Mock Ups

16

Week Six

A3 PRODUCT BAG NET

17

A3 SAMPLE BAG NET

a goodie bag just for you!

18

Bag 8 x 15 x 4 cm Created with http://www.templatemaker.nl

STICKERS TO PLACE ON BAGS

thank you thank you 19

Packaging Mock Up Shots

20

21

22

Multipage Mock Ups

23

PROMOTIONAL FLYER

leannelineham@gmail.com

07 3806 4122

book an appointment today!

Ladies Style Cut Mens Style Cut Children (Primary School) Children (High School) Permanent colour

cutting

colour

$40 $40 $15 $20

Minimum (up to 12) Half Head Full Head

24

foils

styling

from $55 from $30 from $15 from $35 from $65 from $85

$35 $80

treatments Conditioning Treatment

(Regrowth & balance)

Demi Colour Add a few foils (up to 10)

Shampoo & Blowdry Special Occassion

Specific to hair needs. Includes 10 minute scalp massage and hot towel.

$15

beauty Lash Tint Brow Shape Brow Tint Lip Wax Chin Wax Any 3 beauty treatments for

$15 $10 $10 $10 $10 $25

a little gift for you!

SALON SERVICES

25% off

YOUR NEXT STYLE CUT!

Terms and conditions apply. Voucher much be used before 01/01/2016. Must book an appointment prior.

INFORMATION FLYER salon services Ladies Style Cut Mens Style Cut Children (Primary School) Children (High School)

cutting $40 $40 $15 $20

colour

Permanent colour (Regrowth & balance) Demi Colour Add a few foils (up to 10)

leannelineham@gmail.com

Leanne Lineham Hairdressing salon is an independent salon run from her home, which is based in Shailer Park, Loganholme. Leanne offers her services to a wide group of customers, which include male and females from young children through to seniors.

foils Minimum (up to 12) Half Head Full Head

from $55 from $30 from $15

from $35 from $65 from $85

07 3806 4122

book an appointment today!

styling Shampoo & Blowdry Special Occassion / Formal

$35 $80

treatments Conditioning Treatment

Specific to hair needs. Includes 10 minute scalp massage and hot towel.

$15

beauty Lash Tint Brow Shape Brow Tint Lip Wax Chin Wax Any 3 beauty treatments for

$15 $10 $10 $10 $10 $25

25

your hair is your best accessory!

BUSINESS CARD

leanne lineham HAIRDRESSING

39 Warnambul Road Shailer Park QLD 4128

07 3806 4122 leannelineham@gmail.com

your next appointment: Date: 26

Time:

Multi Page Mock Up Shots

27

28

29

30

Basic Shading 1

Week Seven

31

Basic Shading 2

32

Basic Shading 3

33

Traditional Image Planning

34

Digital Image Planning Hairdressing Vectors

35

Week Eight

Wireframing website layouts sketch

36

37

38

Wireframing website digital layouts

HOME

MENU

ABOUT

SERVICES

GALLERY

SHOP

HOME

CONTACT

ABOUT

SERVICES

GALLERY

SHOP

CONTACT

YOUR HAIR IS YOUR BEST ACCESSORY

YOUR HAIR IS YOUR BEST ACCESSORY

APPOINTMENT FORM Appointment Time Your Full Name Phone Number Email Address I agree with the terms and conditions

SUBMIT

MENU

YOUR HAIR IS YOUR BEST ACCESSORY

welcome Leanne Lineham Hairdressing salon is an independent salon run from her home, which is based in Shailer Park, Loganholme.

Leanne works for herself and does not advertise her business anywhere and majority of her customers have come to her through word of mouth, family and friends. Leanne offers her services to a wide group of customers, which include male and females from young children through to seniors.

YOUR HAIR IS YOUR BEST ACCESSORY

APPOINTMENT FORM Appointment Time Your Full Name Phone Number Email Address I agree with the terms and conditions

welcome Leanne Lineham Hairdressing salon is an independent salon run from her home, which is based in Shailer Park, Loganholme.

Leanne works for herself and does not advertise her business anywhere and majority of her customers have come to her through word of mouth, family and friends. Leanne offers her services to a wide group of customers, which include male and females from young children through to seniors.

SUBMIT

39

HOME

APPOINTMENT FORM

Your Full Name

Phone Number

MENU

Email Address

Leanne Lineham Hairdressing salon is an independent salon run from her home, which is based in Shailer Park, Loganholme. Leanne works for herself and does not advertise her business anywhere and majority of her customers have come to her through word of mouth, family and friends. Leanne offers her services to a wide group of customers, which include male and females from young children through to seniors.

GALLERY

SHOP

I agree with the terms and conditions

SUBMIT

Appointment Time

Your Full Name

MENU

Phone Number

welcome Leanne Lineham Hairdressing salon is an independent salon run from her home, which is based in Shailer Park, Loganholme. Leanne works for herself and does not advertise her business anywhere and majority of her customers have come to her through word of mouth, family and friends. Leanne offers her services to a wide group of customers, which include male and females from young children through to seniors.

Your Full Name

Email Address

APPOINTMENT FORM

Phone Number

I agree with the terms and conditions

Appointment Time

Your Full Name

SUBMIT

Email Address Phone Number

I agree with the terms and conditions

SUBMIT

40

CONTACT

welcome

APPOINTMENT FORM

APPOINTMENT FORM

Appointment Time

SERVICES

Leanne Lineham Hairdressing salon is an independent salon run from her home, which is based in Shailer Park, Loganholme.

Leanne works for herself and does not advertise her business anywhere and majority of her customers have come to her through word of mouth, family and friends. Leanne offers her services to a wide group of customers, which include male and females from young children through to seniors.

HOME ABOUT

Appointment Time

welcome

ABOUT

Email Address

I agree with the terms and conditions

SUBMIT

SERVICES

GALLERY

SHOP

CONTACT

welcome Leanne Lineham Hairdressing salon is an independent salon run from her home, which is based in Shailer Park, Loganholme.

Leanne works for herself and does not advertise her business anywhere and majority of her customers have come to her through word of mouth, family and friends. Leanne offers her services to a wide group of customers, which include male and females from young children through to seniors.

HOME

ABOUT

SERVICES

GALLERY

SHOP

CONTACT

salon services

Colour & Foils

Cutting

Ladies Style Cut Mens Style Cut Children (Primary School) Children (High School)

salon services

Styling

Treatments

Beauty

cutting

MENU

cutting Ladies Style Cut Mens Style Cut Children (Primary School) Children (High School)

styling $40 $40 $15 $20

Conditioning Treatment

colour Permanent colour (Regrowth & balance) Demi Colour Add a few foils (up to 10) Minimum (up to 12) Half Head Full Head

foils

Shampoo & Blowdry Special Occassion / Formal

from $55 from $30 from $15

from $35 from $65 from $85

$35 $80

treatments

10 minute scalp massage and hot towel.

Lash Tint Brow Shape Brow Tint Lip Wax Chin Wax Any 3 beauty treatments for

beauty

$15

foils

Shampoo & Blowdry Special Occassion / Formal Conditioning Treatment

colour

Minimum (up to 12) Half Head Full Head

Beauty

HOME

styling $40 $40 $15 $20

Permanent colour (Regrowth & balance) Demi Colour Add a few foils (up to 10)

Colour & Foils

Treatments

cutting

MENU

Cutting

Styling

from $55 from $30 from $15

from $35 from $65 from $85

beauty

$15

$15 $10 $10 $10 $10 $25

cutting $40 $40 $15 $20

colour

Permanent colour (Regrowth & balance) Demi Colour Add a few foils (up to 10)

$15 $10 $10 Minimum (up to 12) $10 Half Head Full Head $10 $25

foils

$35 $80

SHOP

CONTACT

Styling

Treatments

foils

Shampoo & Blowdry Special Occassion / Formal Conditioning Treatment

colour

Minimum (up to 12) Half Head Full Head

Beauty

styling $40 $40 $15 $20

Permanent colour (Regrowth & balance) Demi Colour Add a few foils (up to 10)

from $35 from $65 from $85

styling

Shampoo & Blowdry Special Occassion / Formal

GALLERY

cutting Ladies Style Cut Mens Style Cut Children (Primary School) Children (High School)

from $55 from $30 from $15

Colour & Foils

Cutting

salon services Ladies Style Cut Mens Style Cut Children (Primary School) Children (High School)

SERVICES

salon services

treatments

10 minute scalp massage and hot towel.

Lash Tint Brow Shape Brow Tint Lip Wax Chin Wax Any 3 beauty treatments for

ABOUT

$35 $80

from $55 from $30 from $15

from $35 from $65 from $85

$35 $80

treatments

10 minute scalp massage and hot towel.

Lash Tint Brow Shape Brow Tint Lip Wax Chin Wax Any 3 beauty treatments for

beauty

$15

$15 $10 $10 $10 $10 $25

treatments Conditioning Treatment

$15

10 minute scalp massage and hot towel.

beauty

41

HOME

ABOUT

SERVICES

GALLERY

SHOP

CONTACT

Wedding Hairstyles Browse wedding hair photos including updos, half-updos, braided hairstyles, celebrity hairstyles, and more!

MENU

HOME

ABOUT

SERVICES

GALLERY

SHOP

CONTACT

Wedding Hairstyles MENU

Wedding Hairstyles

42

Browse wedding hair photos including updos, half-updos, braided hairstyles, celebrity hairstyles, and more!

Wedding Hairstyles

Browse wedding hair photos including updos, half-updos, braided hairstyles, celebrity hairstyles, and more!

Browse wedding hair photos including updos, half-updos, braided hairstyles, celebrity hairstyles, and more!

HOME Keywords:

ABOUT

SERVICES

Brand:

Price To:

SHOP

CONTACT

Your Cart: $0

Kuene

Price From:

GALLERY

RESET

Sort By:

SEARCH

Default

HOME

MENU

Tinta Colour $20.00

Repair Treatment $30.00

Ultra Forte Gel $15.00

Keywords:

Keratine Curl $60.00

ABOUT

Brand:

Keywords:

Brand:

QUICK VIEW

QUICK VIEW

QUICK QUICK VIEW VIEW

Price To:

QUICK QUICK VIEW VIEW

GALLERY

SHOP

CONTACT

Your Cart: $0

Kuene

Your Cart: $0 Price From:

SERVICES

RESET

Sort By:

SEARCH

Default

Kuene

Price From:

Price To:

Sort By: Default

RESET

SEARCH

MENU

Your Cart: $0

Keywords:

Brand: Kuene

Price From:

Price To:

Sort By: Default

RESET

Tinta Colour $20.00

ADD TO CART

SEARCH

Tinta Colour

Tinta Colour $20.00

Repair Treatment $30.00

Ultra Forte Gel $15.00

Keratine Curl $60.00

$20.00

QUICK VIEW

ADD TO CART

Tinta Colour $20.00

ADD TO CART

Tinta Colour $20.00

ADD TO CART

QUICK VIEW

QUICK QUICK VIEW VIEW

QUICK QUICK VIEW VIEW

Tinta Colour $20.00

ADD TO CART

Tinta Colour $20.00

ADD TO CART

43

HOME

ABOUT

SERVICES

GALLERY

SHOP

CONTACT

CONTACT FORM Name

Email

Phone Number MENU

HOME

Message Below

ABOUT

SERVICES

GALLERY

SHOP

CONTACT FORM

CONTACT FORM

SEND MAIL

Name

Email Address

Name

Email MENU

Phone Number

Phone Number CONTACT FORM CONTACT FORM

Message Below

Name Name

Message Below

Email Address Email Address

Phone Number Phone Number Message Below

Message Below

SEND EMAIL

SEND EMAIL

44

SEND EMAIL

SEND MAIL

CONTACT

Week Nine

Print Specs Sheet

EMILY LUDWIG PRINT SPECIFICATION SHEET JOB TITLE

JOB NUMBER

COMPANY NAME CONTACT

DATE IN

PHONE

EMAIL SIZE

DATE REQUIRED

QUANTITY ORIENTATION

LANDSCAPE

PORTRAIT

BOTH

PLEASE PROVIDE HARD COPY MOCK UPS OF YOUR PROJECT BROCHURE SIZE

FOLDING OPTIONS

PAPER DENSITY

8.5” X 5.5”

11” X 17”

2 PANEL FOLD

90 GSM

8.5” X 11”

11” X 23.375”

3 PANEL FOLD

130-170 GSM

8.5” X 14”

Other

4 PANEL FOLD

170-300 GSM

INTERIOR CONTENT Black and White

EXTERIOR CONTENT Black and White

Other

RESOLUTION 300 DPI

Other

4 Colour

4 Colour

600 DPI

2 Colour

2 Colour

1200+ DPI

IMAGES AND ILLUSTRATIONS

FONTS

PAPER FINSHES

PDF

Individual font’s

MATTE PAPER

PNG

Font family

COATED PAPER

IMG

UNTREATED PAPER PROOF REQUESTED*

There is an addititional charge for proofs. Extra time may be required to produce a job requiring a customer proof.

Emily Ludwig Printing strongly recommends that you purchase proofs of all files imaged from the content you provide. While pages mmay appear correct on the screen, they may appear differently when placed to final image. IF YOU CHOOSE TO PURCHASE A PROOF, A WAIVER MUST BE SUBMITTED. 2 PROOFS WILL BE ALLOWED TO BE SENT TO YOU. EMILY LUDWIG PRINTING CANNOT ACCEPT RESPONSIBILITY FOR DIGITAL ERROES PRODUCED FROM CONTENT YOU PROVIDED.

I accept the terms and conditions and would like to purchase a printing proof PLEASE NOTE ANY SPECIAL PRODUCTION REQUIREMENTS

OUTSOURCE INFORMATION

DELIVER TO PHYSICAL ADDRESS

45

POSTAL ADDRESS

SUPPLIER COST

DATE

REF NO.

PRINT PO NO.

Week Ten

Transfer of Copyright

NAME: Emily Ludwig MOBILE: 0466536223 WEBSITE: emilyludwig.com

TRANSFER OF COPYRIGHT Project Name

Elements Covered

Contact Details

Leanne Lineham Hairdressing

Logo Design Brand Identity Styles

Emily Ludwig emilyludwig@hotmail.com

Scope of Copyright Transfer

Restrictions & Caveats

By signing this Copyright Transfer Form, I will be relinquishing all personal, professional, and ownership rights, to all designs detailed above.

The Copyright Transfer Form does not give you permission, to: use, modify, alter, replicate or borrow, any of the previous and unused: logo ideas, concepts, sketches previously shown and presented during the course of the project.

The signed agreement also includes Transfer of Ownership to any variatioms of the logo previously agreed sfer of Ownership toany variations of the logo previously agreed and supplied as part of the initial contract.

Example of these included variations could include: multiple colour versions; size and dimensional variations: landscape and portrait; reversed out versions; social media profile images; favicon; etc.

Unless other wise agreed and arranged, I reserve the right to showcase the finished logo and associated designs in my portfolio, and in any number of online galleries & portfolio, as well as in printed literature including, but not limited to: books and magazines.

All original preparation materials, sketches, visuals and unused ideas previously shown, and considered, will remain the property of Emily Ludwig, trading as: Leanne Lineham Hairdressing.

I am free to use these unused ideas for future conceptual, andclient work. Where a previously unused idea/design retains a similar look and style to the finished logo, I shall repurpose and style as to be sufficiently different so as not to cause conflict.

You are free to change, modify and adapt the finished logo design as you see fit, but you do so at your own risk, and at the risk ofdliuting , or causing confusion, over your existing brand identity.

Trademark & Registered Trademark It is important to note that Copyright is not the same as a Trademark, or Registered Trademark.

This form does not provide any Trademark ownership, or protection.

If you are seeking brand protection, then applying for a Trademark is the way to go. Unfortunately, I am unable to help with this process due to complex nature of hiring a lawyer, and correctly applying & registering for a Trademark.

The Designer:

Date of Signing

FULL NAME

The Client:

SIGNATURE

FULL NAME

PROJECT NAME

SIGNATURE

46