Ten Weekly Exercises Graphic Design 2 Emily Ludwig S2901250
Index Week One
3
Week Two
7
Week Three
8
Week Four
9
Week Five
14
Week Six
16
Week Seven
31
Week Eight
36
Week Nine
45
Week Ten
46
Goal Setting Notes
Week One
3
Goal Setting Infographic
Exercise and eat well CONSISTENTLY.
4
Graduate Bachelor of Digital Media at the end of 2015.
Get a full time job in Graphic Design.
Travel to South America and Europe.
Go on a date. save some money.
Move out of home.
Buy a cat.
Weekly Schedule
5
For this assignment I had prevously sourced my hairdresser who asked me to rebrand her business. Because of this I did not need to source businesses. Below is an example of what I would have sent to the businesses.
Email sent to Businesses for re-branding
6
Client Brief
Week Two
1. Corporate Profile
5. Target Market Demographic
Leanne Lineham Hairdressing salon is an independent salon run from her home, which is based in Shailer Park, Loganholme. Leanne works for herself and does not advertise her business anywhere and majority of her customers have come to her through word of mouth, family and friends. Leanne offers her services to a wide group of customers, which include male and females from young children through to seniors.
As Leanne’s business already involves a wide demographic, the target market would be the same as it already is. Leanne’s business is currently targeted at predominantly female, average everyday working class individuals. Most of her clients are local and live around the Shailer Park area.
2. Market Position
A main objective for improving Leanne’s business is to improve her professional image and have an outlet to sell her products that she receives through her supplier. She currently displays the products in her salon at home but it would be beneficial for her to advertise them on her website and allow her clients to access the products online. Another objective is to allow Leanne to advertise her salon to possible new clients who have been referred to her through word of mouth. Leanne currently has a large amount of clients and is not wishing to expand them at the moment, but would benefit from advertising her salon for future clients.
According to the Hairdressing Environmental Scan, which was completed by the Retail and Personal Services Trading Council in 2014, the hairdressing industry in Australia is predominately made up of small and medium enterprises, and are some small owner operated franchises. This report states that competition between hair salons is high and will remain high as a large number of salons compete for clients. Leanne’s business is a small personal enterprise, run from her home in an area that is surrounded by many local, professional hair-dressing salons. To make her business stand out amongst the rest, Leanne offers great customer service and offers reasonable prices for her services. 3. Current Situation At the moment Leanne only has business cards to give to her clients, which are very outdated and bland. She does not have a website to advertise her business as she is happy with the amount of clientele but would like portray her professionalism and aesthetic through the rebranding of her existing business. Although there is no budget for this project, through communication we have come to a mutual understanding of the desired outcome. 4. Communication Background I have personally been a client of Leanne’s for 10 years and have come to know her quite well. As she knows that I am an aspiring graphic designer she approached me and asked me to rebrand her business. We communicate at least once every month and brainstorm ideas for the style and vision of her brand.
7
6. Objectives
7. Available Budget Due to the constraints stated above there is no budget. As Leanne will actually be using the business branding that will be created, she has offered to cover the costs for business cards, domain name, website templates and any other items such as flyers or pamphlets. There is an offer for me to receive free haircuts and colors as payment. 8. Schedule and Deadline This assignment is due to be completed by the 13th of October 2015. All items will need to be finalized by this date but can be modified to suit Leanne’s preferences afterwards. References: Hair Dressing Environmental Scan, 2014. http:// rapstc.com.au/wp-content/uploads/2011/12/ Hairdressing-Environmental-Scan-2014.pdf
GANTT Chart
8
Week Three
Week Four
Logo designs and presentation sheets
9
Leanne Lineham HAIRDRESSING
Leanne
Lineham HAIRDRESSING
10
Symbol or Icon
Initials
Work Mark
11
G
D R E S SI
N
Lea
HA
IR
ham
L i n e e n n
Combination (symbol and word mark)
12
Emblem (enclosed shape)
G
D R E S SI
N
Lea
HA
IR
ham
L i n e e n n
Chosen Logo
Week Five
Photography Styling Mood Board
14
15
Packaging Mock Ups
16
Week Six
A3 PRODUCT BAG NET
17
A3 SAMPLE BAG NET
a goodie bag just for you!
18
Bag 8 x 15 x 4 cm Created with http://www.templatemaker.nl
STICKERS TO PLACE ON BAGS
thank you thank you 19
Packaging Mock Up Shots
20
21
22
Multipage Mock Ups
23
PROMOTIONAL FLYER
leannelineham@gmail.com
07 3806 4122
book an appointment today! Ladies Style Cut Mens Style Cut Children (Primary School) Children (High School) Permanent colour
cutting
colour
$40 $40 $15 $20
Minimum (up to 12) Half Head Full Head
24
foils
styling
from $55 from $30 from $15 from $35 from $65 from $85
$35 $80
treatments Conditioning Treatment
(Regrowth & balance)
Demi Colour Add a few foils (up to 10)
Shampoo & Blowdry Special Occassion
Specific to hair needs. Includes 10 minute scalp massage and hot towel.
$15
beauty Lash Tint Brow Shape Brow Tint Lip Wax Chin Wax Any 3 beauty treatments for
$15 $10 $10 $10 $10 $25
a little gift for you!
SALON SERVICES
25% off
YOUR NEXT STYLE CUT!
Terms and conditions apply. Voucher much be used before 01/01/2016. Must book an appointment prior.
INFORMATION FLYER salon services Ladies Style Cut Mens Style Cut Children (Primary School) Children (High School)
cutting $40 $40 $15 $20
colour
Permanent colour (Regrowth & balance) Demi Colour Add a few foils (up to 10)
leannelineham@gmail.com
Leanne Lineham Hairdressing salon is an independent salon run from her home, which is based in Shailer Park, Loganholme. Leanne offers her services to a wide group of customers, which include male and females from young children through to seniors.
foils Minimum (up to 12) Half Head Full Head
from $55 from $30 from $15
from $35 from $65 from $85
07 3806 4122
book an appointment today!
styling Shampoo & Blowdry Special Occassion / Formal
$35 $80
treatments Conditioning Treatment
Specific to hair needs. Includes 10 minute scalp massage and hot towel.
$15
beauty Lash Tint Brow Shape Brow Tint Lip Wax Chin Wax Any 3 beauty treatments for
$15 $10 $10 $10 $10 $25
25
your hair is your best accessory!
BUSINESS CARD
leanne lineham HAIRDRESSING
39 Warnambul Road Shailer Park QLD 4128
07 3806 4122 leannelineham@gmail.com
your next appointment: Date: 26
Time:
Multi Page Mock Up Shots
27
28
29
30
Basic Shading 1
Week Seven
31
Basic Shading 2
32
Basic Shading 3
33
Traditional Image Planning
34
Digital Image Planning Hairdressing Vectors
35
Week Eight
Wireframing website layouts sketch
36
37
38
Wireframing website digital layouts
HOME
MENU
ABOUT
SERVICES
GALLERY
SHOP
HOME
CONTACT
ABOUT
SERVICES
GALLERY
SHOP
CONTACT
YOUR HAIR IS YOUR BEST ACCESSORY
YOUR HAIR IS YOUR BEST ACCESSORY
APPOINTMENT FORM Appointment Time Your Full Name Phone Number Email Address I agree with the terms and conditions
SUBMIT
MENU
YOUR HAIR IS YOUR BEST ACCESSORY
welcome Leanne Lineham Hairdressing salon is an independent salon run from her home, which is based in Shailer Park, Loganholme. Leanne works for herself and does not advertise her business anywhere and majority of her customers have come to her through word of mouth, family and friends. Leanne offers her services to a wide group of customers, which include male and females from young children through to seniors.
YOUR HAIR IS YOUR BEST ACCESSORY
APPOINTMENT FORM Appointment Time Your Full Name Phone Number Email Address I agree with the terms and conditions
welcome Leanne Lineham Hairdressing salon is an independent salon run from her home, which is based in Shailer Park, Loganholme. Leanne works for herself and does not advertise her business anywhere and majority of her customers have come to her through word of mouth, family and friends. Leanne offers her services to a wide group of customers, which include male and females from young children through to seniors.
SUBMIT
39
HOME
APPOINTMENT FORM
Your Full Name
Phone Number
MENU
Email Address
Leanne Lineham Hairdressing salon is an independent salon run from her home, which is based in Shailer Park, Loganholme. Leanne works for herself and does not advertise her business anywhere and majority of her customers have come to her through word of mouth, family and friends. Leanne offers her services to a wide group of customers, which include male and females from young children through to seniors.
GALLERY
SHOP
I agree with the terms and conditions
SUBMIT
Appointment Time
Your Full Name
MENU
Phone Number
welcome Leanne Lineham Hairdressing salon is an independent salon run from her home, which is based in Shailer Park, Loganholme. Leanne works for herself and does not advertise her business anywhere and majority of her customers have come to her through word of mouth, family and friends. Leanne offers her services to a wide group of customers, which include male and females from young children through to seniors.
Your Full Name
Email Address
APPOINTMENT FORM
Phone Number
I agree with the terms and conditions
Appointment Time
Your Full Name
SUBMIT
Email Address Phone Number
I agree with the terms and conditions
SUBMIT
40
CONTACT
welcome
APPOINTMENT FORM
APPOINTMENT FORM
Appointment Time
SERVICES
Leanne Lineham Hairdressing salon is an independent salon run from her home, which is based in Shailer Park, Loganholme. Leanne works for herself and does not advertise her business anywhere and majority of her customers have come to her through word of mouth, family and friends. Leanne offers her services to a wide group of customers, which include male and females from young children through to seniors. HOME ABOUT
Appointment Time
welcome
ABOUT
Email Address
I agree with the terms and conditions
SUBMIT
SERVICES
GALLERY
SHOP
CONTACT
welcome Leanne Lineham Hairdressing salon is an independent salon run from her home, which is based in Shailer Park, Loganholme. Leanne works for herself and does not advertise her business anywhere and majority of her customers have come to her through word of mouth, family and friends. Leanne offers her services to a wide group of customers, which include male and females from young children through to seniors.
HOME
ABOUT
SERVICES
GALLERY
SHOP
CONTACT
salon services
Colour & Foils
Cutting
Ladies Style Cut Mens Style Cut Children (Primary School) Children (High School)
salon services
Styling
Treatments
Beauty
cutting
MENU
cutting Ladies Style Cut Mens Style Cut Children (Primary School) Children (High School)
styling $40 $40 $15 $20
Conditioning Treatment
colour Permanent colour (Regrowth & balance) Demi Colour Add a few foils (up to 10) Minimum (up to 12) Half Head Full Head
foils
Shampoo & Blowdry Special Occassion / Formal
from $55 from $30 from $15
from $35 from $65 from $85
$35 $80
treatments
10 minute scalp massage and hot towel.
Lash Tint Brow Shape Brow Tint Lip Wax Chin Wax Any 3 beauty treatments for
beauty
$15
foils
Shampoo & Blowdry Special Occassion / Formal Conditioning Treatment
colour
Minimum (up to 12) Half Head Full Head
Beauty
HOME
styling $40 $40 $15 $20
Permanent colour (Regrowth & balance) Demi Colour Add a few foils (up to 10)
Colour & Foils
Treatments
cutting
MENU
Cutting
Styling
from $55 from $30 from $15
from $35 from $65 from $85
beauty
$15
$15 $10 $10 $10 $10 $25
cutting $40 $40 $15 $20
colour
Permanent colour (Regrowth & balance) Demi Colour Add a few foils (up to 10)
$15 $10 $10 Minimum (up to 12) $10 Half Head Full Head $10 $25
foils
$35 $80
SHOP
CONTACT
Styling
Treatments
foils
Shampoo & Blowdry Special Occassion / Formal Conditioning Treatment
colour
Minimum (up to 12) Half Head Full Head
Beauty
styling $40 $40 $15 $20
Permanent colour (Regrowth & balance) Demi Colour Add a few foils (up to 10)
from $35 from $65 from $85
styling
Shampoo & Blowdry Special Occassion / Formal
GALLERY
cutting Ladies Style Cut Mens Style Cut Children (Primary School) Children (High School)
from $55 from $30 from $15
Colour & Foils
Cutting
salon services Ladies Style Cut Mens Style Cut Children (Primary School) Children (High School)
SERVICES
salon services
treatments
10 minute scalp massage and hot towel.
Lash Tint Brow Shape Brow Tint Lip Wax Chin Wax Any 3 beauty treatments for
ABOUT
$35 $80
from $55 from $30 from $15
from $35 from $65 from $85
$35 $80
treatments
10 minute scalp massage and hot towel.
Lash Tint Brow Shape Brow Tint Lip Wax Chin Wax Any 3 beauty treatments for
beauty
$15
$15 $10 $10 $10 $10 $25
treatments Conditioning Treatment
$15
10 minute scalp massage and hot towel.
beauty
41
HOME
ABOUT
SERVICES
GALLERY
SHOP
CONTACT
Wedding Hairstyles Browse wedding hair photos including updos, half-updos, braided hairstyles, celebrity hairstyles, and more! MENU
HOME
ABOUT
SERVICES
GALLERY
SHOP
CONTACT
Wedding Hairstyles MENU
Wedding Hairstyles
42
Browse wedding hair photos including updos, half-updos, braided hairstyles, celebrity hairstyles, and more!
Wedding Hairstyles
Browse wedding hair photos including updos, half-updos, braided hairstyles, celebrity hairstyles, and more!
Browse wedding hair photos including updos, half-updos, braided hairstyles, celebrity hairstyles, and more!
HOME Keywords:
ABOUT
SERVICES
Brand:
Price To:
SHOP
CONTACT
Your Cart: $0
Kuene
Price From:
GALLERY
RESET
Sort By:
SEARCH
Default
HOME
MENU
Tinta Colour $20.00
Repair Treatment $30.00
Ultra Forte Gel $15.00
Keywords:
Keratine Curl $60.00
ABOUT
Brand:
Keywords:
Brand:
QUICK VIEW
QUICK VIEW
QUICK QUICK VIEW VIEW
Price To:
QUICK QUICK VIEW VIEW
GALLERY
SHOP
CONTACT
Your Cart: $0
Kuene
Your Cart: $0 Price From:
SERVICES
RESET
Sort By:
SEARCH
Default
Kuene
Price From:
Price To:
Sort By: Default
RESET
SEARCH
MENU
Your Cart: $0
Keywords:
Brand: Kuene
Price From:
Price To:
Sort By: Default
RESET
Tinta Colour $20.00
ADD TO CART
SEARCH
Tinta Colour
Tinta Colour $20.00
Repair Treatment $30.00
Ultra Forte Gel $15.00
Keratine Curl $60.00
$20.00
QUICK VIEW
ADD TO CART
Tinta Colour $20.00
ADD TO CART
Tinta Colour $20.00
ADD TO CART
QUICK VIEW
QUICK QUICK VIEW VIEW
QUICK QUICK VIEW VIEW
Tinta Colour $20.00
ADD TO CART
Tinta Colour $20.00
ADD TO CART
43
HOME
ABOUT
SERVICES
GALLERY
SHOP
CONTACT
CONTACT FORM Name
Phone Number MENU
HOME
Message Below
ABOUT
SERVICES
GALLERY
SHOP
CONTACT FORM
CONTACT FORM
SEND MAIL
Name
Email Address
Name
Email MENU
Phone Number
Phone Number CONTACT FORM CONTACT FORM
Message Below
Name Name
Message Below
Email Address Email Address
Phone Number Phone Number Message Below
Message Below
SEND EMAIL
SEND EMAIL
44
SEND EMAIL
SEND MAIL
CONTACT
Week Nine
Print Specs Sheet
EMILY LUDWIG PRINT SPECIFICATION SHEET JOB TITLE
JOB NUMBER
COMPANY NAME CONTACT
DATE IN
PHONE
EMAIL SIZE
DATE REQUIRED
QUANTITY ORIENTATION
LANDSCAPE
PORTRAIT
BOTH
PLEASE PROVIDE HARD COPY MOCK UPS OF YOUR PROJECT BROCHURE SIZE
FOLDING OPTIONS
PAPER DENSITY
8.5” X 5.5”
11” X 17”
2 PANEL FOLD
90 GSM
8.5” X 11”
11” X 23.375”
3 PANEL FOLD
130-170 GSM
8.5” X 14”
Other
4 PANEL FOLD
170-300 GSM
INTERIOR CONTENT Black and White
EXTERIOR CONTENT Black and White
Other
RESOLUTION 300 DPI
Other
4 Colour
4 Colour
600 DPI
2 Colour
2 Colour
1200+ DPI
IMAGES AND ILLUSTRATIONS
FONTS
PAPER FINSHES
Individual font’s
MATTE PAPER
PNG
Font family
COATED PAPER
IMG
UNTREATED PAPER PROOF REQUESTED*
There is an addititional charge for proofs. Extra time may be required to produce a job requiring a customer proof. Emily Ludwig Printing strongly recommends that you purchase proofs of all files imaged from the content you provide. While pages mmay appear correct on the screen, they may appear differently when placed to final image. IF YOU CHOOSE TO PURCHASE A PROOF, A WAIVER MUST BE SUBMITTED. 2 PROOFS WILL BE ALLOWED TO BE SENT TO YOU. EMILY LUDWIG PRINTING CANNOT ACCEPT RESPONSIBILITY FOR DIGITAL ERROES PRODUCED FROM CONTENT YOU PROVIDED.
I accept the terms and conditions and would like to purchase a printing proof PLEASE NOTE ANY SPECIAL PRODUCTION REQUIREMENTS
OUTSOURCE INFORMATION
DELIVER TO PHYSICAL ADDRESS
45
POSTAL ADDRESS
SUPPLIER COST
DATE
REF NO.
PRINT PO NO.
Week Ten
Transfer of Copyright
NAME: Emily Ludwig MOBILE: 0466536223 WEBSITE: emilyludwig.com
TRANSFER OF COPYRIGHT Project Name
Elements Covered
Contact Details
Leanne Lineham Hairdressing
Logo Design Brand Identity Styles
Emily Ludwig emilyludwig@hotmail.com
Scope of Copyright Transfer
Restrictions & Caveats
By signing this Copyright Transfer Form, I will be relinquishing all personal, professional, and ownership rights, to all designs detailed above.
The Copyright Transfer Form does not give you permission, to: use, modify, alter, replicate or borrow, any of the previous and unused: logo ideas, concepts, sketches previously shown and presented during the course of the project.
The signed agreement also includes Transfer of Ownership to any variatioms of the logo previously agreed sfer of Ownership toany variations of the logo previously agreed and supplied as part of the initial contract. Example of these included variations could include: multiple colour versions; size and dimensional variations: landscape and portrait; reversed out versions; social media profile images; favicon; etc. Unless other wise agreed and arranged, I reserve the right to showcase the finished logo and associated designs in my portfolio, and in any number of online galleries & portfolio, as well as in printed literature including, but not limited to: books and magazines.
All original preparation materials, sketches, visuals and unused ideas previously shown, and considered, will remain the property of Emily Ludwig, trading as: Leanne Lineham Hairdressing. I am free to use these unused ideas for future conceptual, andclient work. Where a previously unused idea/design retains a similar look and style to the finished logo, I shall repurpose and style as to be sufficiently different so as not to cause conflict. You are free to change, modify and adapt the finished logo design as you see fit, but you do so at your own risk, and at the risk ofdliuting , or causing confusion, over your existing brand identity.
Trademark & Registered Trademark It is important to note that Copyright is not the same as a Trademark, or Registered Trademark. This form does not provide any Trademark ownership, or protection.
If you are seeking brand protection, then applying for a Trademark is the way to go. Unfortunately, I am unable to help with this process due to complex nature of hiring a lawyer, and correctly applying & registering for a Trademark.
The Designer:
Date of Signing
FULL NAME
The Client:
SIGNATURE
FULL NAME
PROJECT NAME
SIGNATURE
46