Zimmerli Gents 2014 Training Guide for Neiman Marcus

The World’s Finest Underwear Handmade in Switzerland since 1871

The Vision THE WORLD‘S FINEST UNDERWEAR Handmade in Switzerland from the finest materials since 1871.

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Zimmerli A Success Story 1871 Pauline Zimmerli founds the company in Aarburg, Switzerland.

She not only lays the foundation of a flourishing family business, but she is also credited with beginning the Swiss fine knitting industry.

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Global Brand Position

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Since 1871, Zimmerli has manufactured exclusive underwear for connoisseurs of ultimate quality, comfort and well being.

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Zimmerli is created from only the finest natural fibers available worldwide, handled with utmost care, to create perfect fit, maximum comfort and refinement.

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Zimmerli enjoys a reputation as producer of “the world’s finest underwear”, a distinction the company considers vital to maintain.

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Zimmerli is the only company producing underwear in Switzerland, and is committed to this as a core component of it’s brand DNA into the future.

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Zimmerli is a celebrity favorite of David Beckham, Jamie Fox, Robert DeNiro, Halle Berry, Jennifer Garner, Hillary Swank, Al Pacino, Denzel Washington, Will Smith and more.

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Zimmerli’s incomparable style is achieved through “handmade” qualities—a lost art—and through exquisite ribs and knitting structures of the fabrics. For example, there are 4 knitting machines left in the world to create the signature Richilieu rib, and they are owned by Zimmerli.

Finest materials Only the finest raw materials are chosen for Zimmerli‘s luxury pieces: •Extra long staple Egyptian Mako cotton •Softest raw silk threads (Greige) •Super-fine Merino wool •Bamboofil ® made in Switzerland •Micro Modal ® from Lenzing All fabrics meet Oeko Tex Standard 100.

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HQ Aarburg

4. PRODUCTS Product Philosophy

Knitting mill Huttwil

Production Coldrerio

100% Swiss made in our own workshops •

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• 6 May 2011

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Every single part that makes up our underwear is finished at our very own production plant in Coldrerio, Switzerland.

50 seamstresses produce, in numerous, complex steps, the underwear that has attained world renown.

A single ribbed garment takes about 45 minutes to produce

Zimmerli‘s Icon Piece: 207 Richelieu The Personalities of Zimmerli of Switzerland

David Beckham in his “Official Calendar 2009“

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Zimmerli Richelieu is the singlet of heroes‌

The Personalities of Zimmerli of Switzerland

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Unique Brand Position at Neiman Marcus •

Distinctive style, quality, and creativity fills a unique niche in Neiman Marcus assortment.

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Meets the taste level of highly discerning customers who travel the world and expect to find most refined European products at Neiman Marcus.

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Narrow distribution of Zimmerli distinguishes Neiman Marcus’ offer from more common brands available at NM.

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Made in Switzerland is a proud and vital core value of the Zimmerli brand. Zimmerli is the only underwear company still producing products in Switzerland. An indication of the companys’ commitment to creating luxury, handmade products.

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Zimmerli offers excellent price-to-value in multi-functional products with exquisite comfort against skin for well being; uncompromised quality and style.

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Finest quality reorderable basics are vital to Zimmerli, and therefore a profitable business to build with minimal markdowns.

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Zimmerli is the best-of-the best, uncommon, distinctive luxury.

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CMK and Zimmerli desire to build a lasting and mutually profitable relationship with Neiman Marcus in men’s, as in ladies.

Zimmerli is a select brand at leading luxury stores in the finest addresses worldwide.

It can be found at over 650 selected partners in over 50 countries.

Berlin

London Mannheim

M端nchen Z端rich Paris

Milano

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Zimmerli’s legacy is achieved through its superior-quality ribs.

The unique comfort and durability of Zimmerli products make them incomparable to other brands on Neiman Marcus’ selling floor.

The ribs are knitted on 4 rare machines that only Zimmerli owns – i.e. it’s impossible to truly emulate a Zimmerli rib.

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Richelieu 207 Richelieu 100% extra long staple Egyptian Mako cotton, fine twisted, mercerised yarn, Richelieu rib Signature Variegated rib Styles: 207-1410 Shirt NS Sizes: S-2X Colors: White, Black 12

Royal Classic 252 Royal Classic 100% Fine Cotton Twisted Mercerised yarn Single jersey

Styles: Shirt VN SS 252-8124 (white only) Shirt SS 252-8125 (white only) Slip (open fly) 252-840 Boxer Short (open fly) 252-8476

Sizes: S-XXL Basic Colors: White, Black 1313

Pureness 700 Pureness 95% MicroModal 5% elastane, single jersey Styles: 700-1341 SS Shirt (white only) 700-1343 Pant Closed Colors: White, Black

Sizes: S-XXL

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Driving Growth in Spring ‘14 • • •

Department / Store Support Training Seminars in-stores or on-line in all doors Customized Training handouts

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Distinctive Assortment Contest for All Sales Associates Zimmerli Reference / Brand Book for each door

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On-going Sales Support Emails to SA’s with new product info Smart Phone & Social Content for use with Customers Facebook / Social coordination to Promote Store Events