museo d e l l ’a r a p a c i s Corporate Identity Emily Pilla University of Arkansas at Rome Center Spring 2018
m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Museo dell’Ara Pacis The Museo dell’Ara Pacis belongs to the Sistema dei Musei in Comune of Rome, Italy. It houses the Ara Pacis of Augustus, an ancient monument that was initially inaugurated on January 30, 9 B.C. The museum is the first great architectural and urban intervention in the historic centre of Rome since the Fascist era. It was designed by American architect, Richard Meier, and built in steel, travertine, glass and plaster. It is a structure with a triumphal nature, clearly alluding to the style of imperial Rome. Wide glazed surfaces allow the viewer to admire the Ara Pacis with uniform lighting conditions.
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Mood Board & Inspiration
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Previous Branding Currently, the Museo dell’Ara Pacis does not have its own identity because it is a part of the Musei in Comune.
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Logo Design and Visual Identity
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
MUSEO D E L L ’A R A P A C I S
The concept for this logo is transparency. The icon represents the shape of the exhibition (the actual ara pacis) abstracted into light, thin lines that thicken in the middle and fade away towards the end tips to express transparency. The design of the logo was inspired by the design of the museum, how you can observe the ara pacis from the outside looking through the window of the museum and the style of the horizontal window beams that represent long, continuous lines. Palette-wise, the icon is shown in a very faint, sky blue mixed with
magenta to create a periwinkle blue. This blue on the icon adds to the transparency concept, because it almost disappears. The type represents Roman type which is used across the museum, and on a wall outside the museum. This is shown in black with a hint of cyan to compliment the blue. Altogether, the merging of Roman aesthetic and transparency creates a cohesive concept of the modern museum that stands today, representing the Ara Pacis then, and the Ara Pacis now.
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Black & White Logo
MUSEO D E L L ’A R A P A C I S
MUSEO D E L L ’A R A P A C I S
m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
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Logo Structure
MUSEO D E L L ’A R A P A C I S
m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
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Other design details The logo icon explains the Ara Pacis as if you were looking at it from the outside of the museum. Meier designed the museum structure in an innovative manner, in order for you to be able to view the exhibit from basically all angles of the exterior of the building. The five equally spaced lines represent the horizontal window panels that line the sides of the museum. The windows create a transparency effect, allowing you to almost perfectly view the Ara Pacis, even from outside.
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Institutional Colors
CMYK – 35, 10, 0, 0 RGB – 173, 205, 236 Pantone – 290 C #a0c8ec
CMYK – 20, 0, 0, 85 RGB – 57, 70, 78 Pantone – 5605 C #38454e
CMYK – 0, 0, 0, 100 RGB – 0, 0, 0 Pantone – Black C #000000
m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
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Character Sets trajan pro
Meta Thin
Meta Bold
abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTU VWXYZ1234567890!@#$%^&*( ) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTU VWXYZ1234567890!@#$%^&*( )
m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
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Stationery Overview
Pictured to the left is the stationery package for Museo Dell’Ara Pacis. It contains a business card, no. 10 envelope, letterhead and second sheet. They all include a light gradient in the background as well as the logo in blue and black type. The typefaces used are Trajan Pro 3 (in the logo) and Meta Thin (in the body text).
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Stationery Business card
Grid Construction
MUSEO D E L L ’A R A P A C I S
MUSEO D E L L ’A R A P A C I S
Orietta Rossini President +39 3355461882 or@museoarapacis.it
Orietta Rossini President +39 3355461882 or@museoarapacis.it
Lungotevere in Augusta 00186 Roma Tel +39 0612345678 info@museoarapacis.it www.museoarapacis.it
Lungotevere in Augusta 00186 Roma Tel +39 0612345678 info@museoarapacis.it www.museoarapacis.it
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Stationery No. 10 Envelope
MUSEO D E L L ’A R A P A C I S
Lungotevere in Augusta 00186 Roma www.museoarapacis.it
Ms. Orietta Rossini Lungotevere in Augusta 00186 Roma
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Stationery
No. 10 Envelope Grid Construction
MUSEO D E L L ’A R A P A C I S
Lungotevere in Augusta 00186 Roma www.museoarapacis.it
Ms. Orietta Rossini Lungotevere in Augusta 00186 Roma
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Stationery
Letterhead + Second sheet
MUSEO D E L L ’A R A P A C I S
Orietta Rossini Lungotevere in Augusta 00186 Roma
Hello Orietta Qui venduciusa nullati andaerum iliquia ad qui repudit atianimil et opta doluptae laute poreic to coribus, conserum eos doluptatem. Nem ad et omnimol eniamendi vel ea dictio. Nemporr uptatque simolorio. Nequi at apit viduciis ari con cum, ut modis re et peditas si se reptasp elique arunt utecepu digenis simus descienis paritas a vel es es eum et evellias voluptatque natiati officte id minctus sapelicil invel eaquam reici consequat. Nequid magnihilis ut et aut doles eiur solupti sitasimi, qui ratem hillam eius abo. Natur, solorae. Nem. Optae. Quunt. Sanimpo remodit hiciet odi tore et esectus esto id quate et molum dolupitibus dolupta dipit velliquatur ad ulpa core mod exerferis sus sandissi quibusciis di ommolliqui comnia saeri dolesero odistem voluptium re modit, sitiore, susciae dolecer sperroratae di derrorio. Itatus autem et idebis sedit maios aborum eaqui verum sed et et eosaperis et ratem. Facculp aribusda vollias sitest, nonse sequid ut audis ea aligent ex explaut emporrum rerferi tiisitam asima aut laut venihil milloris sint opta dunt acepellorios ex evelia imuscias quia del invellu ptatquas modis eos aut maximi, untium aut fuga. Ut eturere rempos maio conet maximus tiumquias remporiant ad es pos quas iuri consedis periberovit qui omnis dolores quas pliquat inciaero te num quae. Fuga. Nem volorec ulparia tatibus tinvel ium volento conecto offictiur as ut identotatem quuntia asped etur, solorum simillorio. Dus endaectotat et am ea nonsecte volupicia corestium dolum cum num, con pra que iscimagnihit qui qui te re, omnime parum expla explaborrum dollabo rporece ptaqui nis aut es dolupta cus recae nobis nis a quis escipienda simporuptat ducius des cus aut odit voluptate is quidebite venis eos aut hitectios modis prat veris eium faceris pliaes el esequat.
Nequid magnihilis ut et aut doles eiur solupti sitasimi, qui ratem hillam eius abo. Natur, solorae. Nem. Optae. Quunt. Sanimpo remodit hiciet odi tore et esectus esto id quate et molum dolupitibus dolupta dipit velliquatur ad ulpa core mod exerferis sus sandissi quibusciis di ommolliqui comnia saeri dolesero odistem voluptium re modit, sitiore, susciae dolecer sperroratae di derrorio. Itatus autem et idebis sedit maios aborum eaqui verum sed et et eosaperis et ratem. Facculp aribusda vollias sitest, nonse sequid ut audis ea aligent ex explaut emporrum rerferi tiisitam asima aut laut venihil milloris sint opta dunt acepellorios ex evelia imuscias quia del invellu ptatquas modis eos aut maximi, untium aut fuga. Ut eturere rempos maio conet maximus tiumquias remporiant ad es pos quas iuri consedis periberovit qui omnis dolores quas pliquat inciaero te num quae. Fuga.skdjhsfdkjhty hduuysf. Optae. Quunt. Sanimpo remodit hiciet odi tore et esectus esto id quate et molum dolupitibus dolupta dipit velliquatur ad ulpa core mod exerferis sus sandissi quibusciis di ommolliqui comnia saeri dolesero odistem voluptium re modit, sitiore, susciae dolecer sperroratae di derrorio. Itatus autem et idebis sedit maios aborum eaqui verum sed et et eosaperis et ratem. Facculp aribusda vollias sitest, nonse sequid ut audis ea aligent ex explaut emporrum rerferi tiisitam asima aut laut venihil milloris sint opta dunt acepellorios ex evelia imuscias quia del invellu ptatquas modis eos aut maximi, untium aut fuga. Ut eturere rempos maio conet maximus tiumquias remporiant ad es pos quas iuri consedis periberovit qui omnis dolores quas pliquat inciaero te num quae. Fuga. pellorios ex evelia imuscias quia del invellu ptatquas modis eos aut maximi, untium aut fuga. Ut eturere rempos maio conet maximus tiumquias remporiant ad es pos quas iuri
Sincerely,
Emily Pilla Manager
Museo dell’Ara Pacis Lungotevere in Augusta 00186 Roma
Tel +39 0612345678 Fax +39 0623467888
info@museoarapacis.it www.museoarapacis.it
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Stationery
Letterhead Grid Construction
Second sheet Grid Construction
MUSEO D E L L ’A R A P A C I S
Orietta Rossini Lungotevere in Augusta 00186 Roma
Hello Orietta Qui venduciusa nullati andaerum iliquia ad qui repudit atianimil et opta doluptae laute poreic to coribus, conserum eos doluptatem. Nem ad et omnimol eniamendi vel ea dictio. Nemporr uptatque simolorio. Nequi at apit viduciis ari con cum, ut modis re et peditas si se reptasp elique arunt utecepu digenis simus descienis paritas a vel es es eum et evellias voluptatque natiati officte id minctus sapelicil invel eaquam reici consequat. Nequid magnihilis ut et aut doles eiur solupti sitasimi, qui ratem hillam eius abo. Natur, solorae. Nem. Optae. Quunt. Sanimpo remodit hiciet odi tore et esectus esto id quate et molum dolupitibus dolupta dipit velliquatur ad ulpa core mod exerferis sus sandissi quibusciis di ommolliqui comnia saeri dolesero odistem voluptium re modit, sitiore, susciae dolecer sperroratae di derrorio. Itatus autem et idebis sedit maios aborum eaqui verum sed et et eosaperis et ratem. Facculp aribusda vollias sitest, nonse sequid ut audis ea aligent ex explaut emporrum rerferi tiisitam asima aut laut venihil milloris sint opta dunt acepellorios ex evelia imuscias quia del invellu ptatquas modis eos aut maximi, untium aut fuga. Ut eturere rempos maio conet maximus tiumquias remporiant ad es pos quas iuri consedis periberovit qui omnis dolores quas pliquat inciaero te num quae. Fuga. Nem volorec ulparia tatibus tinvel ium volento conecto offictiur as ut identotatem quuntia asped etur, solorum simillorio. Dus endaectotat et am ea nonsecte volupicia corestium dolum cum num, con pra que iscimagnihit qui qui te re, omnime parum expla explaborrum dollabo rporece ptaqui nis aut es dolupta cus recae nobis nis a quis escipienda simporuptat ducius des cus aut odit voluptate is quidebite venis eos aut hitectios modis prat veris eium faceris pliaes el esequat.
Nequid magnihilis ut et aut doles eiur solupti sitasimi, qui ratem hillam eius abo. Natur, solorae. Nem. Optae. Quunt. Sanimpo remodit hiciet odi tore et esectus esto id quate et molum dolupitibus dolupta dipit velliquatur ad ulpa core mod exerferis sus sandissi quibusciis di ommolliqui comnia saeri dolesero odistem voluptium re modit, sitiore, susciae dolecer sperroratae di derrorio. Itatus autem et idebis sedit maios aborum eaqui verum sed et et eosaperis et ratem. Facculp aribusda vollias sitest, nonse sequid ut audis ea aligent ex explaut emporrum rerferi tiisitam asima aut laut venihil milloris sint opta dunt acepellorios ex evelia imuscias quia del invellu ptatquas modis eos aut maximi, untium aut fuga. Ut eturere rempos maio conet maximus tiumquias remporiant ad es pos quas iuri consedis periberovit qui omnis dolores quas pliquat inciaero te num quae. Fuga.skdjhsfdkjhty hduuysf. Optae. Quunt. Sanimpo remodit hiciet odi tore et esectus esto id quate et molum dolupitibus dolupta dipit velliquatur ad ulpa core mod exerferis sus sandissi quibusciis di ommolliqui comnia saeri dolesero odistem voluptium re modit, sitiore, susciae dolecer sperroratae di derrorio. Itatus autem et idebis sedit maios aborum eaqui verum sed et et eosaperis et ratem. Facculp aribusda vollias sitest, nonse sequid ut audis ea aligent ex explaut emporrum rerferi tiisitam asima aut laut venihil milloris sint opta dunt acepellorios ex evelia imuscias quia del invellu ptatquas modis eos aut maximi, untium aut fuga. Ut eturere rempos maio conet maximus tiumquias remporiant ad es pos quas iuri consedis periberovit qui omnis dolores quas pliquat inciaero te num quae. Fuga. pellorios ex evelia imuscias quia del invellu ptatquas modis eos aut maximi, untium aut fuga. Ut eturere rempos maio conet maximus tiumquias remporiant ad es pos quas iuri
Sincerely,
Emily Pilla Manager
Museo dell’Ara Pacis Lungotevere in Augusta 00186 Roma
Tel +39 0612345678 Fax +39 0623467888
info@museoarapacis.it www.museoarapacis.it
m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Icon System
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Icon with Text Application atm atm
wifi gratis free wifi
niente cibo no food
snack bar snack bar
informazione information
P
parcheggio parking
no foto per favore no photos please
niente bevande no drinks
m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
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Directional Signage
If shown without an icon, directional museum signage is depicted with an arrow pointing in the direction it is located with the title of the location on the right of it. If shown with an icon, the signage is structured with the icon on top of the text and the arrow below the text.
m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Merchandise Shopper
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Merchandise Reusable water bottle
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Merchandise T-shirt
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Merchandise Coffee Mug
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Merchandise Button Pin
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Design for Exhibitions Examples of Adaptability of Vertical Posters MUSEO D E L L ’A R A P A C I S
l’ar a pacis: ieri e oggi 15–31 marzo 2019 8:00–20:00
MUSEO D E L L ’A R A P A C I S
jackson pollock 13–20 aprile 2019 9:00–19:00
m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Design for Exhibitions
Examples of Adaptability of Horizontal Posters
l’ar a pacis ieri e oggi 15–31 marzo 2019 8:00–20:00
MUSEO D E L L ’A R A P A C I S
For more information visit www.arapacis.it
jackson pollock
13–20 aprile 2018 9:00–19:00
MUSEO D E L L ’A R A P A C I S
For more information visit www.arapacis.it
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Design for Exhibitions
Examples of Adaptability of Horizontal Posters
l’ar a pacis ieri e oggi 15–31 marzo 2019 8:00–20:00
MUSEO D E L L ’A R A P A C I S
For more information visit www.arapacis.it
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Design for Exhibitions Examples of Adaptability of Banners
MUSEO D E L L ’A R A P A C I S
l’ar a pacis ieri e oggi 15–31 marzo 2019 8:00–20:00
MUSEO D E L L ’A R A P A C I S
jackson pollock 13–20 aprile 2019 9:00–19:00
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Exhibition Catalogs
l’ar a pacis ieri e oggi 15–31 marzo 2018
MUSEO D E L L ’A R A P A C I S
il mondo di augusto 2–9 aprile 2018
MUSEO D E L L ’A R A P A C I S
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Exhibition Tickets
l ’a r a e r a com’
ggi nico incluso o sso u Ingre ue giorni d Vale
jackson pollo ck
0 €17,0 018 2 29/3/
Ingre sso u ni Vale due g co iorni inclu €17
,00 29/3/ 2018
so og gi
bout the ra pacis
unt que conse alignis doluptium sciet quas et autaqui con cullace te uci aturibus. Ihictatquia volupta lit labor aditem lic tet fugitem alie. Ut enditiunt fugia seque nonsed a quassimus dolupta temoluptas te suntion et et autem quide dolupta que nonseque nonsecerchil imusnus cimaio excest, et estotatquam quam, cus enda net voluptae iducit, cus. Ihictatquia voluptate alit labor aditem lic tet fugitem aliae.
m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Brochure
Outside (3 flap A4 leaflet)
D
MUSEO D E L L ’A R A P A C I S
want more info? Lungotevere in Augusta 00186 Roma Tel +39 0612345678 Fax +39 0623467888 info@museoarapacis.it www.museoarapacis.it
l’a r a pa ci s ier i e og gi 15–31 marzo 2019 8:00–20:00
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Brochure
Inside (3 flap A4 leaflet)
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Webpage
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m u se o d el l ’a r a pa c i s Corporate Identity | Emily Pilla | May 2018
Webpage
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MUSEO D E L L ’A R A P A C I S
Emily Pilla 5707785525 eepilla@gmail.com