LeagueSide Sales Deck

Evan Brandoff

phone: 1 2 3.4 56 .7890 email: evan@leagueside.com

Reaching families in local communities at scale is hard.

PROBLEM

Youth sports provides a perfect outlet to reach families at their happiest moments of the week, but has historically been fragmented.

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SOLUTION

ENTER LEAGUESIDE: YOUTH SPORTS MARKETING AT SCALE

LEAGUESIDE’S PROPRIETARY TECHNOLOGY Search and purchase available inventory based on:

Location zip code city, etc.

Demographics HHI, age, gender, etc.

Asset type Jerseys, signage, digital, sampling etc.

CLIENTS to name a few…

Happy Clients: LeagueSide’s 2018 retention rate is nearly 90%!

TESTIMONIALS

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CAMPAIGN ELEMENTS Each league of 650+ families sponsored can receive the following sponsorship components:

Branding Jerseys and field signage

Messaging Physical handouts, dedicated emails and Facebook posts

• Pricing starts at $2,500 per league •

ADDITIONAL ACTIVATION OPPORTUNITIES Complement jerseys and banners with unique activations:

Tabling + Sampling

Mobile + Social

Sweepstakes

Opportunity for people to go to highly trafficked games + events and/or distribute product through LeagueSide’s network.

Target families away from the field through targeted mobile and social ads using content collected from the campaign.

LeagueSide will build and run a sweepstakes at leagues in target regions.

CLIENT DASHBOARD AND REPORTING Client dashboard updated in real-time to provide:

Verification photos

Campaign measurements

Testimonials

Additional opportunities in target markets

*insert link to client dashboard here*

NEXT STEPS 1. Define success 2. Define target audience • •

Who do you want to reach?

Where do you want to reach them

3. Decide on campaign elements 4. Define budget parameters

CONTACT

Evan Brandoff phone: 555.555.555 email: evan@leagueside.com

2017-2018 2017-2018 Case Study

THE CHALLENGE CHALLENGE THE THECUSTOMER CUSTOMER HomeAway is is a marketplace forfor vacation rentals.

HomeAway a marketplace vacation rentals.

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HomeAwayneeded neededaamarketing marketingchannel channel HomeAway distinguishitself itselfagainst againstitsitscompetitors. competitors. totodistinguish HomeAwaydecided decidedto torun runaayouth youthsports sports HomeAway marketingcampaign campaign through LeagueSide marketing LeagueSidetoto improvebrand brand awareness awareness and improve and consideration, consideration, differentiatefrom from its its main main competitors, competitors, and differentiate and ultimatelydrive drivevacation vacationbookings bookings through through ultimately HomeAway.

HomeAway.

THE RESULTS RESULTS THE 100’s 100’s of scholarships

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of scholarships for kids to play for kids to play

SOLUTION THE SOLUTION Targeting Targeting • • segmented segmentedorganizations organizations based basedon ontarget targetaudience audience

Matching Matching • • matched matched with withleagues leagues that maximized budget budget and marketing exposure exposure

Logistics Logistics • • jerseys, jerseys, banners banners and and digital assets assets were were digital produced

Reporting Reporting • • campaign campaign dashboard dashboard

242% 242%

increase in in unaided unaided increase brand recall recall brand

72% 72%

increasein inbrand brand increase preference and preference and consideration consideration

WANT TO TO WANT READ MORE? MORE? READ

SOUGHT AFTER AUDIENCE

WHY IT MATTERS: • Children under 14 influence up to 47% spending • Americans spend the most on Saturdays • Consumers have 88% higher brand loyalty when brand supports community initiatives

PASSIONATE PARENTS

PARENTS SPEAK WITH THEIR DOLLARS: • Nearly 20% of families spend 12,000 dollars per year on youth sports • Time Magazine estimates youth sports to be a 15.3 billion dollar industry

THE VALUE OF THE JERSEY

Meet Emily!

• Both of her parents, siblings, grandparents and the occasional cousin attend the 12 games throughout the season.

• Emily loves her jersey and wears it after the game and around the community.

• The picture on the right is Emily’s mom’s profile picture on Facebook.

We have a network of millions of Emily’s across the country.

EXAMPLE ORGANIZATION:

RAMAPO VALLEY SOCCER CLUB

SPORT Soccer

PARTICIPANT AGES 4-14

LOCATION Suffern, NY

SIZE 550+ families

PARENT AGES 30-55

EVENTS PER SEASON Minimum of 12 games Minimum of 12 practices