Brand Overview

So, who are we?

Salus is committed to making women feel confident and in control in the outdoors, whether they’re walking the dog in the park or on a week-long hike in the Andes. As more women enter the market, we appreciate the need to deliver functional solutions to women of all shapes and sizes (Kostiak and Hall, 2021), rectifying the longstanding oversights of our competitors.

We’re setting higher standards within the women’s outdoor market, utilising innovative design and low-impact materials to construct high-performance outdoorwear that meets the demand for feminine outerwear. Committed to responsible practices, the product lifecycle is extended through Salus Circle, our recycle-and-resell scheme. Also occupying the app space, we support our consumers throughout their entire outdoor experience, offering guidance and assistance where necessary (appendix E). Beyond the tangible offering, we aim to connect and inspire a sisterhood of like-minded women to feel empowered and supported. and inspire a sisterhood of like-minded women to feel empowered and supported.

Mission

Vision

To empower a sisterhood of outdoor enthusiasts through the holistic provision of cutting-edge outdoor apparel and digital safety tools.

To create a welcoming and inclusive access point to nature, better providing the growing base of female adventurists.