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Rounding off the ‘final major project’, I am pleased to be able to recognise my personal and professional development, and a shift in my approach to work. Having initially felt challenged by defining my brand and determining the desired image, after consistent revision, research and refinement, I feel I have landed with a brand concept that is strong, and needed in a real world context. Where previously I would be determined to achieve an ‘answer’ immediately, I appreciate that with larger projects such as this, gradual development and adjustment is often needed to get to the desired destination, as newly determined brand aspects often shift the brand direction.

Compiling my experience in campaign planning and execution from my year in industry, with the theoretical side developed across my three years at university, this project is an accumulation of my knowledge developed in my marketing career thus far, and a reflection of my critical thinking. Whilst I do not have particularly strong design skills, I have enjoyed the creative freedom of this project, pushing my beyond my comfort zone and enabling me to take inspiration for a range of sources and brand to develop a concept that is truly unique. Naturally, there are aspects I may have considered adjusting, however, after extensive market research and, being a member of the target audience myself, I feel Salus meets the consumer need and fulfills an evident gap in the market.

Looking ahead, I intend to take the critical development and project management skills with me to future endeavors, and continue to build upon the brand management and marketing knowledge I have been accumulating since my first year at university.

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