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Image References
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Fig. 92.Rathbone, E. 2022. Salus X National Trust mock up. This Study. Fig. 93. Rathbone, E. 2022. Campaign 3 Communications Mix. This Study. Fig. 94. Rathbone, E. 2022. Nation Trust Junior poster mock up. This Study. Fig. 95. Rathbone, E. 2022. Nation Trust Instagram story mock up. This Study. Fig. 96. Rathbone, E. 2022. DTC Email newsletter mock up. This Study. Fig. 97. Dillinder, J. 2014. Coffee on-the-go with lucky lab. [Online]. [Accessed 8 May 2022]. Available from:https://www.inspiredbythis.com/business/lucky-lab-coffee/?noamp=available Fig. 98. Rathbone, E. 2022. Campaign 2 timeline. This Study. Fig. 99. Rathbone, E. 2022. Campaign 2 budget. This Study. Fig. 100. Rathbone, E. 2022. Campaign outcomes table. This Study. Fig. 101. Girlfriend Collective. 2021. Girlfriend Swim. [Online]. [Accessed 5 May 2022]. Available from:https://www.refinery29.com/en-us/2021/04/10445115/girlfriend-collective-sustainable-swimwear-launch Fig. 102. Rathbone, E. 2022. Campaign risks table. This Study. Fig. 103. Girlfriend Collective. 2022. How do you dye? [Online]. [Accessed 5 May 2022]. Available from: https://girlfriend.com/pages/about-girlfriend Fig. 104. Girlfriend Collective. 2020. Two women in nature. [Online]. [Accessed 8 May 2022]. Available from:https://www.businessinsider.com/how-girlfriend-collective-is-carving-a-competitive-niche-oninstagram-2020-11?r=US&IR=T Fig. 105. Rathbone, E. 2022. Salus Value Proposition Canvas. This Study. Fig. 106. Rathbone, E. 2022. Consumer Micro and Macro trends. This Study. Fig 107. Rathbone, E. 2022. SWOT of Women’s Sports Market table. This Study. Fig 108. Rathbone, E. 2022. Communication Competitor analaysis table. This Study. Fig 109. Rathbone, E. 2022. Total product concept. This Study. Fig 110. Rathbone, E. 2022. Consumer Purchase Journey: Athleisurist. This Study. Fig 111. Rathbone, E. 2022. Consumer Purchase Journey: Committor. This Study. Fig 112. Rathbone, E. 2022. Salus brand resonance model. This Study. Fig 113. Rathbone, E. 2022. Branding elements development. This Study. Fig 114. Rathbone, E. 2022. Colour palette development. This Study. Fig 115. Rathbone, E. 2022. Athleisurist mind map. This Study. Fig 116. Rathbone, E. 2022. Committor mind map. This Study. Fig 117. Rathbone, E. 2022. Consumer touchpoints mind map. This Study. Fig 118. Rathbone, E. 2022. Final colour palette. This Study.