I N N OVAT I O N
PORTFOLIO
2 THE PORTFOLIO OF ANNA LEMAIRE
INTRODUCTION
FINAL MAJOR PROJECT For my final major project I have decided to start up a creative agency with particular focus on social media management and events. The agency will predominantly target bloggers, influencers and local businesses in the South West helping them establish and grow audiences, while making a solid statement in a busy social-sphere. As the agency expands I hope to collaborate with graphic designers, web developers and photographers to expand my services to become a one-stop shop for businesses.
4 THE PORTFOLIO OF ANNA LEMAIRE
5
IMAGE SOURCE: PINTEREST
6 THE PORTFOLIO OF ANNA LEMAIRE
BRANDING
inspirations
@SOPHIEROSEBRAMPTON Sophie Brampton is a Instagram digital illustrator. I came across Sophie’s page while searching Instagram for inspiration in regards to branding. I love how her work stands out, not through bright colours but through the way the colours she uses contrasts against each other. I love the way she uses red and prink primarily through her work and the detail and girly vibe. This work is definitely my inspiation behind wanting to use illustartion over photography.
7
BRANDING
inspirations
@IIIAMSELINA IIAMSELINA, stood out to me as inspiration as her bold aesthetic caught my eye and her constistancy within her drawing is different almost like cartoon and retro. I like the themes her work explores and the comically side to it.
8 THE PORTFOLIO OF ANNA LEMAIRE
9
10 THE PORTFOLIO OF ANNA LEMAIRE
BRANDING
inspirations
@CHARLALLEN DESIGN I chose this account as inspiration as I loved the collages created with the 90’s vibe her account has. I also love the colour palette and retro feel. I also chose her as she’s an up and coming graphic designer and I think it’s important to support other creatives. I also worked with this designer to buils the intial assets for the brand.
11
BRANDING: AESTHETIC
moodboard
12 THE PORTFOLIO OF ANNA LEMAIRE
90’S PINK I love the 90s, the whole Clueless era the film was plastered with this shade of pink that became iconic of the 90’s this is what I want to protray throughout my branding. The below moodboard outlays the shades of colours I want in my branding and the overall vibe of the agency.
13
IMAGE SOURCE: PINTEREST
B R A N D I N G : I L LU S T R AT I O N S
moodboard
I L LUS T R AT I O N S FO R W EB I have decided I want to use Illustrated imagery for the website, in particularly for the about me section where clients will find out about the agency and me. I hope to work with an illustartor to create an illustrated version of myself. Designer, Sophie Rose Brampton offers a paid service where she takes your favourite photo and turns into a digital image. I could possibly work with her to create imagery but I am still keen to collaborate with students within the university. This style of ‘profile pictures’ have been extremely popular within influencers on Instagram looking for that more fun, creative vibe. I also think have illustrated images on the site will futher improves my 90’s aesthetic look.
IMAGE SOURCE: @SOPHIEROSEBRAMPTON CO L L AG E C R E AT ED BY: EM I LY S T EP H EN S O N
14 THE PORTFOLIO OF ANNA LEMAIRE
S
BRANDING: COLOURS / FONTS
Colour Scheme One:
Colour Svheme Two:
Colour Svheme Three:
COLOUR SCHEME I explored three colour themes all around shades of pinks and red with the acception of a splash of blue. I wanted my colour scheme to compliement the 90’s moodboard I made and my inspirations. I have chosen colour scheme three as my final outcome. The three colours compliment and stand out against each other. I think by sticking to three colours will make creating branding and a site a lot easier and it won’t look ‘too much’ on a page as the colours are very similar. 15
BRANDING: COLOURS / FONTS
logo fonts
FONTS SOURCE: DAFONT.COM
16 THE PORTFOLIO OF ANNA LEMAIRE
BRANDING: COLOURS / FONTS
body text LATO
Thin - Creative Agency specialising in Social Media Management and Events Light - Creative Agency specialising in Social Media Management and Events Regular - Creative Agency specialising in Social Media Management and Events Helvetica Neue Light - Creative Agency specialising in Social Media Management and Events Regular - Creative Agency specialising in Social Media Management and Events Medium - Creative Agency specialising in Social Media Management and Events orator std medium - creative agency specialising in social media management and events slanted - creative agency specialising in social media manangement and events EXO Thin - Creative Agency specialising in Social Media Management in Social Media Management and Events Light - Creative Agency specialising in Social Media Management in Social Media Management and Events
title font Bebas neue
TITLE FONT I am awake
Title Font Luna Title Font
17
LOGO FONT I like all four fonts that I have chosen for the logo each in their own way represent the 90’s I have at this stage not finalised what font I am going to use and hope to work with my graphic designer to narrow down a suitable font whether that be one listed on the opposite page or another outsourced font.
TITLE FONT I have chosen Bebus Neue for the title font, this will be used for title headings on the webiste to clearly show the change in pages. It is clear, bold and easy to read therefore all text displayed on the webiste will be readable and content can be easily identified across the site.
B O DY F O N T: For my body text I want something that is going to be easy to read for the consumer and something simple that isn’t going to cause the consumer eyestrain and give the best posible consumer experience. I want my website to be simple and easy to navigate around and I feel the text should support that therefore I am stuck between Lato Thin and Orator STD.
18 THE PORTFOLIO OF ANNA LEMAIRE
19
IMAGE SOURCE: PINTEREST
BRANDING: NAME TESTING
I N S TAG R A M As a creative agency focused around social media I felt it was important to test brand names on a social media platform and with Instagram being the most popular with influencers and small local businesses it made a good option. I created a series of stories outlining my project and my aims. I chose to use my personal account to test names as I have a small but wide variety of following of different ages. When brain storming brand names I started with my birth year which is 1996 and as I am keen to have a soild 90’s core. It was important to concider that so I explored what was popular in year I was born and the 90’s I also looked at names that clearly represented social media and the core aims of the agency.
20 THE PORTFOLIO OF ANNA LEMAIRE
w
NAME CHOICE I tested four names in total and took forward the two most popular and chose my favourite one that I felt represented the agency the most. I chose 96’ social because of the link it had to the 90’s and because it has a link to me. It allows for a playful logo and brand elements.
21
BRANDING: LOGO TESTING I plan to collaborate with a Graphic Designer to create the final branding for the agency as my Graphic Design skills a re m i n i ma l a nd I’m keen to suppor t ot her c reat ives who a re tr y ing to ga in experience for industr y. I have chosen my two favourite fonts from the ones listed above to create basic logos to get an understanding of colours and what would work best on the website and other graphic elements. As well as a logo I want to create a symbol that can easily be reconisable as an extension of the logo which I will work with a graphic designer to create.
96 Social 96 Social 96 Social
22 THE PORTFOLIO OF ANNA LEMAIRE
96 Social 96 Social 96 Social 96 Social I created logos with the colour scheme I plan to use with a Graphic Designer. I chose this font based on the fact it looks like Love Hears which remind me of being younger and of t he 9 0’s it ’s a l so f u n a nd play f u l wh ic h i s what I wa nteded for branding. I tested the font in three single colours and then continued to experiement with multi-colours to try and incorporate all three colours. As a final development I looked at adding a contrast background to make the title stand out on a page. My favourites from the slection is the red logo with a pink background. I feel this complementsthe moodboad on my intended aesthetic
23
BRANDING: LOGO TESTING
96’ social 96’ social 96’ social 96’ social 96’ social 96’ social 96’ social 96’ social 24 THE PORTFOLIO OF ANNA LEMAIRE
96’ social 96’ social 96’ social 96’ social I c hose t h i s font b ec au se it ’s bold , st a nd s out a nd i s e ye catching especially with the chosen colour scheme. I again tinued porate adding a page.
tested the font in three single colours and then conto experiement with multi-colours to try and incorall three colours. As a final development I looked at a contrast background to make the title stand out on
My favourites from the slection is the singlesplit colour of the red and pink and also the pink writing with the pink background. I will work with a Graphic Designer to see what we can create together, if unsuccessful I will look at reworking these titles for the final logo. For now these are tests to show developments.
25
BRANDING: GRAPHIC DESIGN My idea for the branding was to collaborate with a designer who c ou ld c reate i l lu st rat ion a nd logo’s for t he a genc y. i initally wanted to collaborate with students from Plymouth College of Art. Iposted a comment n a fourum we have dedicated to student collaborations within the college. I recieved a reply back from a 2nd year student who was willing to help but after various communication nothing was produced. Still keen to run with the idea of student collaboration i emailed both the head of graphic design and illustration to ask for a call out but this was unsuccessfull.
26 THE PORTFOLIO OF ANNA LEMAIRE
27
IMAGE SOURCE: PINTEREST
BRANDING: GRAPHIC DESIGN
@CHARALLENDESIGN I made contact with Char after she followed me on Instagram and noticed her design aesthetic fitted the look of my 90’s inspired brand and what I was looking for in terms of illustrated content. After sending an initial message via Instagram outlining my project idea and the overall style she was keen to help. We then communicated over Whatsapp to create a design that fitted the look I wanted. I am overall pleased with the product produced although will look to see other graphic design help to compare styles. Due to c omplications out of my control I don’t have the high res design of the logo only screenshots over Whatsapp. I hope this will be resolved soon.
28 THE PORTFOLIO OF ANNA LEMAIRE
BRANDING: GRAPHIC DESIGN DEVELOPMENTS I N I TA L M O O D B OA R D After initial communication over Instagram about my project and aims, styles etc I sent the graphic designer a quick mooboard that quickly shows the styles, graphics and colours I like. This moodboard was created before I finalised a name and nailed the 90’s look I wanted.
RESEARCH AND 1ST DRAFT
The second moodboard is from the graphic designer who interpreted my 90’s theme in her own way to understand what I wanted. Although I liked the enamel badges and I didn’t want something that could be related to Barbie as that’s not what I was looking for. After giving my opinions back I was sent a first draft of the logo. I liked the pinks at but there was no red used and the typeface felt to hippy and the name was incorrecr.I wanted symbols that related to the logo as a stand alone asset and I loved the heart and stars so we took those elements forward. 29
BRANDING: GRAPHIC DESIGN DEVELOPMENTS
2ND DRAFT After futher communicating I asked the graphic designer to experiment with putting the logo over the symbol to show context. After this version came through I loved the 3rd and 4th image and asked as a favour if we could also try in a red because I was still keen t have that in my colour scheme.
30 THE PORTFOLIO OF ANNA LEMAIRE
BRANDING: GRAPHIC DESIGN DEVELOPMENTS
3RD DRAFT I really liked the 4th image logo with the red writing and bink background I also was keen to still have the heart symbol but didn’t think it looked right across it so we made the symbol the same colours as the logo and finalised the design. I’m keen to look to see how the symbol looks with just ‘96 in it but this is something I can do when I get the vector files.
31
BR AND VALUES C O M P L E T E LY C U S TO M E R F O C U S E D U N I Q U E LY TA I LO R E D A N D S P EC I A L I S E D P L A N S INSIST ON THE HIGHEST QUALITY T H I N K B I G , I N V E N T A N D S I M P LY I F Y
BRAND PERSONALITY As a bright, enthusiastic and confident individual I wanted 96’ Social to be a direct reflection of my personality. Therefore with that in mind it was important for me to create a brand that not only was focused completely on the customer but to use my passion and expertise to help others succeed.
TONE OF VOICE 96’ Social has a very relaxed and friendly tone of voice and is a continued reflection of the brand’s logo and personality. PA S S I O N AT E I want 96’ Social to have a relaxed and friendly tone of voice and a continued reflection of the brand assets and personaility. IRREVERENT Serious about our services, not serious about ourselves. AUTHENTIC We look to aid you with the tools and skills to make your brand a success not only through our services but the way we communicate with clients.
32 THE PORTFOLIO OF ANNA LEMAIRE
“ W I T H O U T S T R AT E G Y, C O N T E N T I S J U S T S T U F F, A N D T H E W O R L D H A S E N O U G H S T U F F.” - @A RJ U N BA SU
IMAGE SOURCE: PINTEREST 33
S T R AT EG Y D E V ELO P M EN T
To e n s u r e I a m o f f e r i n g m y c l i e n t s a s e r v i c e t h a t i s benefical for them. I felt it was important to do some market research around my target consumer. I have worked with Paul Read from The Agency who has assisted me in developing a questionnaire focused around the local bsu iness sector of my agenc y. The questionnaire focuses around what brands are currently doing in terms of marketing and social media, if they have budget or would they perhaps consider paying for marketing help and what services they would like. The questionnaire is still under construction but I have included what I have so far. I want to distribute the questionnaire via face to face contact with businesses, this involves me visiting local businesse of a ll a rou nd Plymouth a nd the South West to get a wide range of reponses to ensure the final service outcomes is what clients want. Face to face communication allows me to explain my project and answer any questions on the spot it also gives me the opprutnity to ask for work to build up cliental. I am going to try to avoid email contact as I wou ld n’t wa nt the questionaa ire to come across as spam. I have ensured that the questionnaire is short to encourage more responses, I also have an email option if businesses at the time of my arrival are busy but owners are happy to do the questionna ire when they a re less busy. I have a lso included an email mockup on the oppiste page. Once the questionnaire is refined are happy for it to be sent. I will on TYPEFORM.COM as this intera recommende by Cassie Fitzpatrick Sur vey Monkey.
and myself and Paul design the survey ctive platform was as an alturnative to
34 THE PORTFOLIO OF ANNA LEMAIRE
EMAIL MOCKUP
T Y PEFO R M .CO M DATA CO L L EC T I O N TO O L 35
S T R AT EG Y D E V ELO P M EN T QUESTIONNAIRE For my final major project I have decided to start up a creative agency with particular focus on social media management and events. The agency will predominantly target bloggers, influencers and local businesses in the South West.
Aim to help people and business: Build Build Build Ta rge
awareness business a consistant and effective social media marketing plan t new audiences
Market research questions: Section 1 Do you currently pay for marketing / social media services? Yes No If yes, what services do you pay for? Content creation Social media management Website updating / ma nagement Blog / vlog creation Photography Graphic Design If no, what is stopping you from investing in these service? Cost Don’t understa nd the benefits xxxxx xxxxx xxxxx xxxxx Other…… Section 2 Do you have a marketing budget? Yes No If no, why not?
36 THE PORTFOLIO OF ANNA LEMAIRE
Section 3 What social media activity do you manage yourself? Instagram Tw i t t e r Facebook LinkedIn Pinterest Other How wou ld you rate you r on l i ne soc ia l med ia presence? (a l l that apply) I nst a g ra m (out of 5 - 5 bei ng exc el lent) Tw i t t e r Facebook LinkedIn Pinterest Wou ld you be i nterested i n work i ng w it h a c reat ive a genc y to boost your business and personal profile through excellent social media management? Yes Maybe No Wou ld wa nt more i n fo before dec id i ng If yes, what monthly budget would you consider for this? £ £ £ £
0-100 100-150 150-200 200-250
if more please state Section 4 Do you have any future plans to invest / improve the following marketing activity? Website Re-brand Social media PR Events
37
S T R AT EG Y D E V ELO P M EN T QUESTIONNAIRE Section 5 How effective do you think your own marketing skills are and where are your gaps? (out of 5 - 5 bei ng exc el lent) Social media management Managing and updating websites Content creation Events Graphic Design Section 6: Events Do you run or have you considered running events to showcase your business? Wou ld you be i nterested i n ser v ic es t hat suppor t you r event requirements? Could I contact you again in the future to discuss my ser v ices once I have sta rted my creative agenc y.
38 THE PORTFOLIO OF ANNA LEMAIRE
IMAGE SOURCE: PINTEREST 39
WEBSITE
inspirations
40 THE PORTFOLIO OF ANNA LEMAIRE
I chose Lush Cosmetics and Acne Studios for there use of moving image on the homepage, I think this really gives the consumer more to look at on a page and adds to a positive u ser ex p er ien nc e. It ’s somet h i n g I p ersona l ly rea l ly l i ke so would definitely like to explore moving image when creating my site. Lush Cosmetics have a great landing page that gives the vistor options for buying before even reaching the main homepa ge , ac c ompa n ied w it h t he mov i n g i ma ge it ’s a rea l ly nice way to get people engaged. Ac ne St ud io’s hav a c ont i n iou s sc rol l i n g website wh ic h I don’t usua lly like on a site but there use of colours a nd themes within each section alongside gallery collages works really well.
41
WEBSITE
inspirations
Jack Harries is a documentary photographer and filmm a k e r. H e w a s o n c e a Yo uTu b e r w i t h o v e r f o u r m i l l i o n subscribers. He now works to raise awareness on cultural and climate changes. I chose this site as inspiration as I liked the simple grid format and the ‘clean-ness’ of the page ensuring photography and text stand out making it easy to read effective. 42 THE PORTFOLIO OF ANNA LEMAIRE
W hat i n spi red me by Glos sier ’s website wa s t here st ron g brand idenity and use of digitgal media on the homep;age the image on the right is a Gif of the product being used. I also like that when scrolling through the sub-pages each product relates to a collaged image that shows not only the product but a wide range of model types which I really like. In terms of layout i like the simplistic approach to design and responsive-ness of web pages.
43
WEBSITE
inspirations
What drew me to Grace Vic tor y ’s blog i s t hat she makes regular playlists for her following which again they can listen directly from the website without having to leave. As I progress withmy agency I hope to offer podcasts or chilled playlists to boost productiv it y. I think it will give me a platform for my clients to get to k now me more persona lly.
44 THE PORTFOLIO OF ANNA LEMAIRE
After exploring a wide range of web layouts I felt I needed to look at blog layouts for inspiration. Bloggers / influencers have some of the best blog website layouts ever... Because of course they want to ensure the content they created looks good. These blogs stood out for me the most in terms of layout and the use of multiple mediums of media. Blogger / Influencer ‘In The Frow’ blog allows users to access h e r Yo uTu b e c o n t e n t w i t h o u t having to leave the site. I t h i n k t hat ’s rea l ly i mpor t a nt to concider for web design because once a visitor has to leave your site to look at somet h i n g el se it ’s l i kely t he y won’t return.
45
WEBSITE
templates
I am looking to use a fully customisable web template to create my agency website to do this I will look at a variety of templates available on sites, Squarespace and WIX. I have chosen these sites as I have experience using Sqaurespace and enjoy the level of customisation you have w ith the templates a nd how easy it is to follow. I haven’t had much experience with WIX but I am open to expanding my abilities to learn new skills. Through looking at brand websites common themes throughout are responsive webistes for various devices such as smartphones, tablets and laptops as well as being able to support and host digital media such as gifs, video and photography. A s well a s being clea n a nd simple in terms of layout so that visitos can easily navigate around and text is easy to read ensuringclients can find the information they require
SQUARE SPACE Te m p l a t e : F l a t i r o n
This is the template flatiron viewed on a laptop, I love the collage feel to it as I could use this to show client work and branding. Making an impact right from the home page. This template is fully customisable and easay access links to ot her pa ge s . It ’s c lea n a nd si mple wh i le hav i n g a qu i rk y edge. 46 THE PORTFOLIO OF ANNA LEMAIRE
Next, I looked at the about section in reponsive tablet mode. The good thing about square space is that all templates are fully reponsive so you don;t have to worry about optimising your site for othe devices.
I love the simplicity of this design and how effective it work s on e ver y de v ic e. It ’s easy to navigate around, the fon’ts a nd areas where there is text is easy to read. I also really like the user experience that comes with the design as each collaged tile, when you hover over it takes you to view the project or image futher.
47
WEBSITE
templates
SQUARE SPACE Te m p l a t e : P a c i f i c
This is the template Pacific, I was drawn to this template because of the homepage, I love that you can put your own image there to make statement. I would probably customise this page so it is a landing p;age so something customers see before the homepage. I think with a really strong image on the front this could make a good option. I also like how the logo is situated in the middle and is prominant against the image. I also like how the leading pages are easy to find.
48 THE PORTFOLIO OF ANNA LEMAIRE
Next, I looked at one of the pages in reponsive tablet mode. I like that this design also is clean and simple, a s my bra nd i n g i s qu ite bold a nd i n you r fac e I feel it ’s important to have a simple design. As this is a template I would fully customise this page to fit my brand and persona ilit y. T he image at the bottom of the screen is a slideshow and I feel in the about section that would be really good to hint at my portfolio. I t h i n k it ’s i mpor t a nt to show social channels at the end of of every page and I like this style of being able to make a reservation, I would perhaps use this p;age to direct clients to contact me in regards to social media and events at the end of the client section page to ease a user experience and minimise the steps to getting to and from pages.
49
WEBSITE
templates
SQUARE SPACE Te m p l a t e : M a r g o t
This is the template Margot, I was drawn to this template because of the homepage, Ilove the full-page image carousels. A common theme throughout all these templates is that they have big spaces to put imagery a nd ot her d ig it a l med ia wh ich is what I’m look i ng for. This would also be great for showcasing client work on the homepage.
50 THE PORTFOLIO OF ANNA LEMAIRE
The clean and simplistic layout of this template allows for creative freedom when customising I can easily change this to suit my brand for example making the heading my logo and the background pink to match. All theses templates are so reponsive and work well on any device which is so important.
Although this template is amazing in regards to freedom of customisation and theimage displays. I do think that without a lot of writing on the pages they will look too bare and the writing will get lost in the white space.
51
WEBSITE
templates
WIX Landing Page
A landing page used before the launch of your webiste allows you to build hype and get people interested by giving visitors to your site the chance to be notified when the site is live allows you to monitor potential interest. I like websites that have a landing page that you click through to the homepage as I feel it adds to the user experience I also think it looks smart and professional.
52 THE PORTFOLIO OF ANNA LEMAIRE
Te m p l a t e : I n t e r i o r D e s i g n
The simplicity of this design is what drew me to it, the big space for digital media is what I am drawn to and the simplistic design allows for the work to stand out.
This template is a continous scroll website which you can access sub pages through scrolling or via the top bar. Personally I enjoy webpags with single page scrolling with seperate tabs as I find that it reduces the risk of content being missed and users know exactly what they are looking rather than having everything onone page.
53
WEBSITE
templates
WIX Te m p l a t e : G r a p h i c D e s i g n e r
The simplicity of this template allows you to easily diplay your client work and allows visitors to the site to be able to click throuh to view more about eac h projec t i f requ i red . It ’s si mple a nd ea si k ly customisable I love the collage display format
54 THE PORTFOLIO OF ANNA LEMAIRE
55
WEBSITE
templates
WIX
I have chosen my two favourite sites from both WIX and Sqaurespace. Both are very similar and both have an image grid on the homepage for client work or portfolio. Although Squarespace had a much more extensive template range of sites that suited my needs.
56 THE PORTFOLIO OF ANNA LEMAIRE
I have decided to continue with WIX and the template above. I was drawn to the grid layout more than the the Sqaurespace template and how the pages without imagar y don’t look so bare. I a l so pre fer W I X ’s c hoic e of la nd i n g pa ge s a nd I a m keen to have a landing page to aid hype around the launch of site. It will also be good for my personal development to test new sites and programmes.
SQUARE SPACE
57
WEBSITE
Mockups
In order to futher test my chosen templates. I have used photoshop to mockup web pages to visualise what the site could potentially look like.
58 THE PORTFOLIO OF ANNA LEMAIRE
IMAG E SOURCE: ILLUS TR ATIONS FROM INSPIR ATION BOARDS AND PINTERE S WEB L AYOUTS ARE SCREENSHOTS FROM WIX 59
60 THE PORTFOLIO OF ANNA LEMAIRE
61
BAFM3 01: RE SE ARCH AND E XPERIMENTATION EM I LY S T EPH EN S O N