Emily Stephenson BAFM303: Creative and Professional Conclusion Workbook
AUDIT ON CREATIVE AGENCIES This audit looks at the websites of competitors and well established agencies by doing this it allows me to establish what type of content needs to be displayed on my website to ensure I am fulfilling client needs. As well as basic website layout this audit looks at offered services social media channels and interactive features. Agency name + Website
Services
What pages are on the site
Web look / Colours
Special features
Social media: Instagram
Crab Creative: London www.crabcreative.com
Strategy Branding Content Social Media Design Web Development
Home About Services Our Work Blog Contact Us
Web Look: simple design bold stand out interactive engaging Colours: grey orange white
Animation on select pages icons move as the page moves Gifs Infographic Newsletter / Subscription box
Agency life - desk spaces, current projects New client work Quotes / Typography Fun Imagery that gives off a positive persona Flat Lays Popular hashtag participation e.g. national sibling day Promotion of local events / businesses
Lark Agency: Brighton www.larkagency.com
Brand identity Content strategy Copywriting Training
Home See our work (clients) Who we’ve helped Contact Skills (services) Projects People (about us/ team)
Web look: simple seamless web viewing Colours: accent colours of yellow and turquoise
Newsletter / email No Instagram Account Found subscription (hints, tricks and agency news) Blog Endless scroll
Agency name + Website
Services
What pages are on the site
Web look / Colours
Special features
Social media: Instagram
RocketBox Design: Yeovil www.rocketboxdesign.com
Branding Graphic design Illustration Exhibition design Marketing Web design
What we do (services) Our work (clients) What goes on (blog) Why we do it (about) Where we are (contact)
Web look: use of lots of rich media Colours: pink grey white
Blog Large video on homepage Gifs / time lapses
Product shots / mockups / design process Client work examples Technology e.g VR Get to know the team Agency life - desk setup etc
Be Wonderful: Kent www.bewonderful.co.uk
Branding Technology Dev. Marketing Strategy
Delivering lasting change with sub pages: what, branding, technology, marketing strategy, how, who Separate pages: Work Insight (blog) Contact
Web look: strong image Rich media focused Simple Clean Colours: pink white
Newsletter Email Subscription
Agency life - away days, pizza days, breakfasts, bake-offs Client work examples Desk setups Project developments Typography, quotes, testimonials Events
Core Creative: (Yeovil) www.corecreative.com
Marketing Strategy Marketing Retainers Catalogue Production Brand Identity Website Production Pay Per Click adverti. Email Marketing European Services
Home Why Core Creative Our services Our portfolio The team Get in touch Client case studies Video library
Web look: strong imagery
Free video Agency life - away days, bake-offs, conference option Client work examples Desk setups Animation Project developments Video library Events
Clean Simple Easy navigation Humorous Colours: Lime green White Black
Agency name + Website
Services
HoneyBe Creative: (Exeter) Design www.honeybecreative.com Social media Marketing
Chalk + Ward (Exeter) www.chalkward.com
Social Strategy (Exeter) www.socialstrategy.media
Branding Marketing PR Digital Advertising Retail
Data Analysis Design Marketing
What pages are on the site
Web look / Colours
Special features
Social media: Instagram
Home About us Services Portfolio Blog
Web look: stock images
Live chat option delivered through messenger
No Instagram Account Found
Home Work Services About Get in touch
Web look: simplistic Modern Easy nav. Colours: White Grey Black Neon green Yellow
Endless scrolling Newsletter Blog Video Time lapse Gifs
Web look: Image Foc. Easy nav. Clear Colours: White Black
Free Audit (SEO, Web + Social Media) option
Corporate Blog Colours: Dark colours Grey Yelow/Gold Black Statistics - on demand for graphic designers, PR, Digital etc Events Job Vacancies Charity Work Awards / Achievements Social Media #’s such as #InternationalWomensDay Infographics Agency Life - desk spaces, projects, office parties, away days
Blog
Quotes: Agency specific Client work Lifestyle - surrounding area
Agency name + Website
Services
What pages are on the site
Web look / Colours
Special features
Social media: Instagram
Dirty Martini Marketing: (Exeter) www.dirty-martini.com
Digital marketing Offline services Hospitality marketing
Home Clients Work Team Contact
Web look: not engaging
None
Events Local city life / surroundings Client work with local business in Exeter Action shots / BTS from shoots Desk set-ups
Newsletter Blog Live Instagram Feed
Highlights at the top of the page with topics on: Events Building a brand In the office Testimonials Features Clients
Corporate Poor use of imagery Colours: White Black
Weekend:IN (Bristol) www.wkndin.co.uk
Influencer Marketing Digital Marketing Event Organisation
Home About Events Journal Contact Meet the team
Web look: Easy Nav. Simplistic Clean Modern Colours: Nudes Pinks Navy Orange Yellow
Testimonials Large high quality image Endless Scroll
Other content: Client work Current projects Promotion of upcoming events BTS on shoots Lifestyle shots Call outs Meet the team
Agency name + Website
Services
What pages are on the site
Web look / Colours
Special features
Social media: Instagram
Up In Lights Digital (Bristol) www.upinlightsdigital.com
Social Media Management Content Marketing Blogging Influencer Marketing
Home About Services Clients Contact
Web look: Basic
None
Support of business in area Client work Fluff - Content by others / relatable e.g. #fridayfeeling Influencer work
Not engaging Bland Colours: Nudes Pinks Navy Orange Yellow
Takeaways from the Audit: Many agencies for the basic structure for a website offering services which are a home page, about, services, clients and contact Many of the more established agencies / ones offering a wide range of services offer a blog that matches up with a newsletter for extended reading Many agencies offer a newsletter or email subscription The more engaging websites are the ones with rich media content and are interactive Agencies have a consistent style with website design - simple, clean and easy navigable Many agencies post similar content with the post popular being, agency life, client work, current projects, quotes and behind the scenes - These also are seen to be the most engaging topics with audiences • Many agencies have a theme / colour scheme for their social media often sticking to brand colours • • • • • •
Inspiration for website: This audit has allowed me to study not only my competitors but larger agencies allowing me to gain inspiration and ideas about what to put on. My website to allow for maximum cliental. What really stood out personally to me was that many agencies if not all of them where offering a newsletter subscription / emails sent to your inbox on free tips for social media and industry news that would be relevant to audiences wanting to boost marketing prospects. As well as offering free advice these newsletters if done right can be engaging and give your brand a more personal connection with potential clients as I’ve noticed that the more engaging / personal websites are the ones that I have connected better with and I think that’s really important. What I also found really interesting is that strong, high quality images make for the best websites and can transform a basic template into the best website ever. Finally, I really engaged with the free audit service that social strategy provided - I think by offering this free service to clients you can really show them
what you can offer them and sell them before they even make a decision to go with you. This audit has given me inspiration and pointers yo take forward when building my own site. Key Points to take forward: • • • • •
Research, Write and Create a newsletter on engaging topics, industry news and tips for social media Offer a free Social Media and Website Audit Start a blog that feeds into the newsletter Ensure high quality, engaging pages are displayed on the site Ensure the website adhere’s to brand colours and aesthetic
WEB SITE MOCK-UPS By carry out a website audit on already established creative agencies I was able to define what pages I will have on my site. As well as a few additional pages that came from audit research such as: free social media and website audit and a subscriber newsletter. During my innovation portfolio I did a deep dive analysis on website templates on six and square-space - I decided to look at templates as I am a first time website creator I wanted the flexibility to edit and build but the ease of having all the essentials already there as I have no idea about coding. Alongside looking at templates I also looked at websites that where engaging, user-friendly and responsive. Looking back at this research I created my own website mock-up and used I used a fully editable template to create a site that matched the initial drawings.
Homepage: scroll feature
About page
Services
WEBSITE WRITTEN CONTENT Home: Page banner:
Title: Move forward with 96 Social Sub-title: Grow, Manage and Maintain an Effective Online Presence Who we are: Sub-title: A South West exclusive Creative Agency specialising in Social Media Management and Brand Strategy. Description: We’re a specialist agency focused on helping local independent businesses and content creators grow, manage and maintain an effective online presence. We’re passionate about social and brand strategy which is why we’re helping those working in the fashion, beauty and lifestyle industries as that’s where our talents lie. About: Introduction / Sub Text: 96 Social is a specialist Creative Agency offering social media management and brand strategy services to local independent businesses and content creators working within the fashion, beauty and lifestyle industries... So without further ado meet the brains behind this pink infused this very agency. Main Paragraph: Hi, I’m Emily the founder and brains behind 96 Social. I started 96 Social to share my passion for social media and brand strategy. Our Aims: To share our passion and enthusiasm for social media with businesses owners to help them find, establish and grow a presence in the ever-growing social-sphere. To help content creators such as bloggers and influencers who want to turn their hobby into a career. Through brand strategy, understanding audience behaviours and the importance of having a strong unique selling point to stand out. To give our clients the tools and techniques needed to become successful through tailored plans and expert advice. Helping them achieve goals and exposure.
Our Services: Social Media Management “Digital technologies have made it easier for small brands to build awareness and sell to customers, helping them capture a disproportionate share of growth*” Quite often social media can be pushed onto the back burner when setting up a business but it’s a key channel in building success and getting your brand out there. Do you need help setting up and managing social media platforms? Or understanding your audience and building engagement or just need helping thinking of exciting content? Get in contact and let’s make it happen, I can help you create a unique strategy that will improve reach / engagement, build a brand and understand your audience alongside a tailored social media plan to keep you on track. (mckinsey.com) Brand Strategy A brand strategy is a key component of building a brand.It enables you to understand where your brand lies in the market and what sets you out from the rest. Without a clear brand strategy it is impossible to make goals and recommendations to progress and grow. Our brand strategy service allows both agency and brand to understand the brand purpose, values and messaging. Creating a strong platform for a consist and focused message. Get in contact to see how we can take your brand to the next level. Free Social Media and Website Audit: Fill the form out below along with a short description of your business, links to social media accounts and website along with a couple of desired goals and we’ll conduct a free audit on your current channels and give advice on how it could be improved and how we can help!
IMAGES FOR SOCIAL MEDIA AND WEBSITE I worked with first year FMM (Molly, Katy and Darcey) to shoot my own images for the website, the first years where so up for helping and really passionate about creating fresh content. We made moodboards and brain stormed ideas and went through like what was required from the shoot etc. Below is a shot list from the shoot outlining shoots that we needed to get on the day as well as a final moodpboard created with the first years and a prop list.
Images for Website
Shot Types
Home
Desk Set-up with branded collateral e.g. business cards etc
Services
Working at the Computer - Overhead shot flat lay style
Services sub page: Free Social + Web Audit
Close-up shot of hand holding an iPhone with 96 Social Instagram and website blurred in the background on a Mac.
Contact
Flat Lay
Blog
No specific requirement
Image requirements for Social Media
Image Examples:
Between 6-9 Images for Instagram
Flat Lays
Must feature brand colours: Pink, Red, White (see moodborard) - In small accents not too crazy
Desk Set-ups - wide, medium, close-ups
Must have a 90’s look / aesthetic
Detail shots
Show the agency as fun, vibrant and engaging
Agency life: action shots, behind the scenes etc Branded Collateral
FINAL MOODBOARD
SHOOT ACCESSORIES Pink card - To much the lighter pink the brand colours Fairy lights Plants Flowers Pin-board? A Mug / Glass for decoration Pen + Notebook
FINAL IMAGES
Overall I am super happy with the outcome. The colours perfectly fit my brand and set the vibe for the website. Before adding my own images to the site I used royalty free images from Upsplash.
WHY I TOOK OUT EVENTS AS A SERVICE I originally intended to offer event organisation as an additional service but I felt my skills where minimal and I didn’t feel offering another service where I wasn’t as confident would value my business and instead was doing it because it was a popular service offered by competitors. Instead I replaced the events service with a blog that complimented my monthly newsletter. A blog was a popular addition to websites when doing research on other creative agencies and I personally felt it gave the site and 96 Social more personality as it allowed me to showcase my writing skills and further establish my tone of voice. By featuring a teaser of the interview on my newsletter with links to the website for the full-version it allowed for cross platform and the hope of someone taking a further look into my new business. Blog posts that will feature will be: • Interviews with local businesses in the South West who are doing something great and deserve recognition - “SPOTLIGHT ON” a regular named feature • Behind the scenes of 96 Social - Updates on what we’ve been doing • Future trends to watch out for • Guest blogs from fellow creatives - Support your local creatives The first blog will be “SPOTLIGHT ON” Rewire Clothing - An up-cycled fashion label who drive for sustainability, saving the planet and tasing awareness on the damage of fast fashion. The first post will be an interview with Courtney the founder and feature images of her brand. Th In the future I hope to grow 96 Social to the stage that allows me to hire likeminded fellow creatives that can help me offer more services for my clients such as web design and development, graphic design, content creation and events. Turning 96 Social into a fully-functioning, one-stop shop creative agency. REWIRE CLOTHING - INTERVIEW I chose to do the first feature of “SPOTLIGHT ON” on Rewire Clothing as I think it has a very personal message and the topic of sustainability is a very much NOW topic that has lots of people talking and speaking out about making changes. By interviewing Courtney I hope to spread awareness of her South West based brand, message and ultimately drive interest to her work.
I set out seven questions and emailed Courtney for her response questions can be found in the email below
COLLABORATIONS: ILLUSTRATION - HAZ DAVIES @h.a.z.d.a.v
I was sent Haz’s profile on Instagram after putting a call out for illustrators on my Instagram story and immediately clicked with her work. I messaged via DM as shown in the above screenshots and sent her images of her own work that I liked the style of. I explained that I wanted the illustration to be fun and represent of me and 96 social as a brand. I also included images of myself to work from in an attached email I I felt having an illustration on my website instead of a picture of me was more creative, fun and coherent to the intentions outlined in my innovation portfolio. Alongside using this illustration as part of my final major project I have also used it in the personal development module as self-branding for my social media and my personal brand outside of 96 Social. The illustration has also featured on cans as graduate fashion week props. I was pleased with the final outcome and didn’t require any amendments.
COLLABORATION 2: POPPY ALMOND - @POPPYALMONDDESIGN
I collaborated with Poppy through Instagram where she helped create some graphics / typography for my social media accounts. After explaining my idea and sending colour palettes, screenshots of her work which I liked and my own moodboards both myself and poppy where happy that our ideas where communicated and we where both on the same page. Below is the first graphics I was sent by Poppy - They where not what I expected and the colours slogans and style was not what I asked for. As a social media focused agency I cannot promote and sell the idea that social media is bad for your health and social media influencer. This typography is meant to sell my services and showcase personality and I felt this wasn’t received. After these drafts I had a discussion with Poppy again about what was required and created a more detailed brief with further moodboards and ideas along with captions and facts to choose from. Which can be seen on the next page.
SOCIAL MEDIA GRAPHICS 1 DRAFT
SOCIAL MEDIA GRAPHICS - MINI-BRIEF POPPY ALMOND 96 Social is a creative agency specialising in social media marketing and brand strategy for local independent business owners and content creators in the South West who are working within the fashion, beauty and lifestyle industries.
BRAND COLOURS
BRIEF
• • • •
3 Social Media graphics optimised for Instagram Fit the tone of voice - relaxed, friendly, chatty (think of it like you’re talking to a friend Promote the brand in a positive light, promotion of services, personality Fit 90’s aesthetic of brand
EXAMPLES OF GRAPHIC STYLE I already feel like your existing graphics that you’ve created fit my brand well already. I’ve included a couple of your designs that I really like so something like this. I’ve also included a couple of others that I’ve gathered from Pinterest.
TEXT: • 57% of fashion and beauty brands engage in influencer marketing (digitalmarketinginsituite.com) • Digital technologies have made it easier for small brands to build awareness and sell to customers, helping them capture a disproportionate share of growth (mckinsey.com) • Services: Social Media Management + Brand Strategy • 64% of 18-29 year olds use Instagram (sproutsocial.com) • The average UK based user spends 1 hour 50 minutes scrolling through Instagram FINAL GRAPHICS:
COSTS WIX Website - premium account with custom domain - £60 per year (I needed a custom domain as the one given to me by six had no relevance to my agency or made sense as it was made up of my email I used to sign up. By getting a premium account I was able to create a custom domain, access the live chat feature and create a more professional site. This cost was at a 50% reduction due to a flash sale Printing: Promotional strategy - 4 copies perfect bound - £30 approx Client Brief - 4 copies (saddle stitched) - £17 approx Single A5 Sheets - x4 - £3.90 Business Cards - created for hand in - £16 Stickers (round x50 and square x 90) - £20 Display boxes - £4 Tissue Paper - £1 Logo design - £50 Illustration and x3 Social media graphics - £60 (This is an approximate list of major costings and does not reflect existing costs such as Adobe Creative Cloud 96 SOCIAL SERVICE COSTINGS: After doing an audit on established agencies both nationally and locally I concluded that many sites if not all state that all costings are done on a quote by quote basis. Many agencies who I have looked at in previous modules for inspiration have had their prices online but have since taken down. Although a new business I still need to make doing client work worth while therefore I will be offering a slightly lower rate but still ensuing I am payed what I need to survive. On my website I have outlined all work will be on a quote by quote basis. Prices will be determined by the following factors: • • • •
What is required / aims Budget from the client How long it will take to complete Hourly rate for a freelancer (usually between £8 - £10)
NEWSLETTER POPULARITY WITH TOPIC IDEAS: Through research on existing creative agencies it become a frequent feature that agencies would offer a subscriber newsletter to existing clients and anyone who signed up via the website. Therefore I took the decision last minute to create my own. Unfortunately I wasn’t able to get sent any newsletters due to them not being sent out when I subscribed - When creating my own newsletter I will send out the newest newsletter so subscribers aren’t signing up to a ghost service. By sending out the newest email at least subscribers are getting a taste for content and can then decide whether to continue or end the subscription minimising spam clutter on their inbox. POPULARITY: As well as looking at my competitors for newsletter inspiration I also researched into newsletters and how they’re on the rise to target new and existing generations obsessed with digital technology. Article: How an earth did email newsletters popular again - medium.com - KEY TAKEAWAYS Today’s best newsletters have rabid followings and actually deliver useful information that people look forward to reading each day Quartz’s Global Executive Survey, 74% of top executives get their news first thing in the morning and 94% of them get it from email newsletters 91% of regular consumers check their email at least once a day Attention spans are becoming shorter and digital distractions are frequent - people are turning to newsletters delivered on their smartphones to get news in small bitesize chunks • The small screen sizes of phones and the barrage of other distractions that come with them have forced newsletters to become more sleek and focused. Some of the best newsletters are formatted to look a lot more like glossy magazine pages • • • •
Email Monday - Mobile email statistics: Growth and usage of email on mobile • 59% of email opens occurred on mobile, 15% on desktop and 28% in a webmail client. – Adestra “Top 10 email clients” (July 2018) • About 3 in 5 consumers check their email on the go (mobile) and 75% of say they use their smartphones most often to check email. – Fluent “The Inbox report, Consumer perceptions of email” (2018) • 40 percent of consumers said that their mobile phone is their primary device for checking email. – The Relevancy Goup “Inbox Evolution: Consumer email marketing trends and behaviours.” (2018) E-newsletters are regaining popularity - HGX Creative - KEY TAKEAWAYS • • • •
Tuesday’s have the highest open rate of 19.9% and click through rate of 4.55%. It’s also known to be the most popular day to send emails 65% of users prefer emails to contain mostly images, compared to 35% who prefer text. (Source: HubSpot) Newsletters should be short and sweet and being mobile friendly is key Concise copy gives your subscribers a taste of your content - encouraging them to click through onto a blog or external content to read more
• Choose one main topic you want your reader to know about - the rest of the copy can be extra if the reader has time or engages will • Show what you know - showcase your skills in copy writing and show your reader you know your stuff 12 reasons why every small business should send email newsletters - smashyourtodolist - KEY TAKEAWAYS • • • • •
Connect with your audience - email newsletters give more room for expression over social media An email is the perfect opportunity to provide your audience with more inspiration, knowledge, information or simply a conversation Build credibility and brand Instant, easy to measure and create Increase web traffic
From research above the 5 Key Takeaways I’m taking forward when creating a newsletter is: • • • • •
Send on a Tuesday for maximum engagement and openings Short and sweet but predominately image focused Have links to website Ensure newsletters are designed for mobile as that’s where most openings are coming from Get personal - show some personality while giving audiences inspiration, knowledge and drive a conversation
TOPIC IDEAS - MIND MAP • • • • • • • • • •
Behind the scenes - exciting launches, changes and updates Tip of the month Case studies / Interviews - link to blog Serveys - userbility of the webiste, brand style, colours etc Industry news that’s engaging for audiences / what they want to hear about within their industry Top 10 Lists - quick, fast facts for busy readers Stats and data relevant to industry news Recommendations New clients / testimonials Digital trends and forecast
NEWSLETTER WRITTEN CONTENT TOPICS FOR NEWSLETTER 1 • • • •
SPOTLIGHT ON: Independent business of the month X1 Trend forecast for Influencer Marketing and content creators X1 Article that places focus on the importance of digital marketing for small businesses Social Media Tip of the Month - The importance of regular posting with 3 key reasons (96 SOCIAL SAYS)
IMPORTANCE OF DIGITAL MARKETING FOR SMALL BUSINESSES I found this report from manifest.com that outlined some key facts and statics in the importance of digital marketing for small businesses and how it can benefit them in 2019. I read this article and then introduced it in a small section of the newsletter with links to the full report Manifest report - How small businesses use digital marketing in 2019 Title: 95% of small businesses will increase their investment in digital marketing in 2019 “Small businesses are increasing their investment in digital marketing as traditional marketing efforts trend down. Almost three-quarters of small businesses use social media as part of their digital marketing strategies to spread brand awareness and generate sales leads.” (Manifest, 2019) Digital marketing can work for anyone if you’re willing to put the effort in regardless of budget. This report published by Manifest is filled with data stats that show benefits of digital marketing and traditional methods. If you want to read the full report I’ll link it here… Let me know what you think and was it helpful? Forbes: Influencer Marketing trends that will explode in 2019 - forbes,com Title: Companies to take more risks when selecting influencers We love Forbes for giving us the best forecasted trends in terms of influencer marketing. In an article published at the end of 2018 titled Influencer marketing trends that will explode in 2019. Although slightly dated the facts are there. Forbes wrote how companies are going to take more risks when selecting influencers for campaigns meaning they are no longer going to take the “safe” option choosing influencers with the highest following for the budget but instead choosing influencers with the highest engagement rates to drive high purchase rates. You can check out other trends from the article HERE.
Are you an inspiring influencer? Looking to up your engagement? Get in contact with us and see how 96 Social can help đ&#x;š€ Spotlight On: Rewire Clothing As part of our new feature 96 Social will be placing the "Spotlight On" an independent business in the South West that we love and feel you need to hear about. Rewire Clothing is a  fashion brand which specialises in up-cycled denim garments with a strong focus on being sustainable and reducing textile waste. We where lucky enough to interview the founder of Rewire Clothing, Courtney about her new fashion label and the importance of being sustainable. Want to know more? Read the full interview on our blog. Be sure to follow Rewire Clothing on Instagram @rewireclothing 96 SOCIAL SPILLS: SOCIAL MEDIA TIP original content written by me using existing knowledge and skills in social media marketing You don't have to be a social media expert to know that posting on social media is the only way to gain followers... So we know posting = followers but why is regular posting so important. #1 INCREASE BRAND VISIBILITY By posting regularly not only increases visibility and awareness but also engagement amongst potential customers. It can be a useful free marketing tool in gaining customers. #2 ESTABLISH AUTHORITY AND CREDIBILITY The more active you are on social media has a direct influence on how credible people think you are as a business, by repeatedly posting high-quality content you are not only increasing brand credibility and authenticity amongst your competitors but you're also showing you’re legit. #3 GETTING PERSONAL Seems silly, but posting regularly on your social media whether that be getting chatty on your Instagram stories or sharing updates and news on your Twitter. Makes your brand personal, it allows audiences to put a face to the name and encourages engagement through comments and discussions.
FINAL NEWSLETTER DESIGN: The newsletter was created from an initial sketch and brought to life using Mailchimp. I wanted a simple design that cohered with brand colours and design but also showed personality and flare with the main focusing being placed on the content and writing. The newsletter was a little longer than I wanted but due to restrictions with design on Mailchimp this was the closest I could get it to the initial design. FIRST SKETCH:
W
EMAIL TEMPLATE:
BUSINESS CARD DEVELOPMENT - 96 SOCIAL FINAL DESIGN:
DESIGN 1:
DESIGN 2:
(There’s a problem with my Indesign where the colours aren’t paying off correctly when exported which is why some colours look darker and more dull compared to others) I decided to go with Design Number 3 aa the final design for the business as it was simple but eye-catching due to the contrasting colours. It matched the rest of my brand collateral nicely and the website. Design number one is my least favourite and design 2 I amended and took forward the back layout to the third design as it started the core feature of my business and clearly gave social media links. I just changed the background to white as I though it was too pink heavy. I liked the front of the business card in design 2 but think it merges my personal branding and 96 Social together and I wanted to keep it separate to avoid confusion. I will be taking both 96 Social Business cards and slef-self-branded business cards to GFW but will be primarily promoting myself via my own branding.
LECTURE NOTES WHAT TO INCLUDE IN YOUR PROMOTIONAL STRATEGY: • • • • • • •
5 Key objectives and action plan Key messages Key communication channels Press/PR Plan Digital and SM Plan External promotions/advertising Ideas for packaging/branding - N/A due to creating an online agency not a physical object
OTHER THINGS TO CONSIDER: • • • • • • • • • • • • • •
SWOT Analysis Marketing Mix Branding / Visual Language Aims Tone of voice Marketing objectives Personality Unique selling point Customer profile (primary and secondary) Digital and Social media plan PR and press plan Key Communication Channels Promotional funding costs Analysis
TUTORIALS: 30/0419 - 303 TUTORIAL WITH KIRSTY Discussion: Digital – Workbook – website audit – shoot plans – evolution of brand of business card – track back and look at a few designs Layout costings 26/0319 - 303 TUTORIAL WITH KIRSTY Discussion and aims from tutorial: Set up and organised a shoot with first year FMM to shoot look book images for website focusing services - 30th April. Katy OReily. This is for website and Instagram. Images are going to be used to showcase Easter Target; Get the newsletter designed Start website design with holding images Design and organise business cards Set up instgram account and start posting Holding logo Start now dont wait