Hey! Hey, Hi, Hello and welcome to the first EVER 96 Social newsletter. Thank you for subcribing I really appreciate it. To give some background... 96 Social is a specialised creative agency (ran by me.. Emily) focusing on social media management and brand strategy for independent businesses and content creators in the South West who are looking to establish and grow a presence in the fashion, beauty and lifestyle industries. This newsletter will feature exciting industry news, new businesses to watch out for and handy tips to propel your social media.
95% OF ALL SMALL BUSINESSES WILL INCREASE THEIR INVESTMENT IN DIGITAL MARKETING IN 2019 “Small businesses are increasing their investment in digital marketing as traditional marketing efforts trend down. Almost three-quarters of small businesses use social media as part of their digital marketing strategies to spread brand awareness and generate sales leads.” (Manifest, 2019) Quite often traditional methods of advertising and promotion are too costly and not deemed beneficial for a small business. Digital marketing seems to be the answer as small businesses are looking for new methods of advertising as they focus and turn their attention to promotion and brand authenticity. Digital marketing can work for anyone if you’re willing to put the effort in regardless of budget. This report published by Manifest is filled with data stats that show benefits of digital marketing against traditional methods. If you want to read the full report I’ll link it HERE… Let me know what you think and was it helpful? *report and image by themanifest.com*
COMPANIES TO TAKE RISKS WHEN SELECTING INFLUENCERS We love Forbes for giving us the best forecasted trends in terms of influencer marketing. In an article published at the end of 2018 titled influencer marketing trends that will explode in 2019. Although slightly dated the facts are facts. Forbes wrote how companies are going to take more risks when selecting influencers for campaigns meaning they are no longer going to take the “safe� option. They are no longer going to choose the influencer based on the following but instead choosing influencers with the highest engagement rates to drive high purchase rates. You can check out other trends from the article HERE. Are you an inspiring influencer? Looking to up your engagement? Get in contact with us and see how 96 Social can help.
SPOTLIGHT ON... REWIRE CLOTHING
As part of our new feature 96 Social will be placing the "Spotlight On" an independent business in the South West that we love and feel you need to hear about. Rewire Clothing is a fashion brand which specialises in up-cycled denim garments with a strong focus on being sustainable and reducing textile waste. We where lucky enough to interview the founder of Rewire Clothing, Courtney about her new fashion label and the importance of being sustainable. Want to know more? Read the full interview on our blog. Be sure to follow Rewire Clothing on Instagram @rewireclothing READ MORE