10 Year Brochure

10

YEARS

OF EXCELLENCE

THE HEART O F H O S P I TA L I T Y

Established in October 2001, The Emirates Academy of Hospitality Management is proud to celebrate 10 years of exemplary commitment towards providing the thriving hospitality industry with a consistent supply of talented and qualified management professionals.

The Academy is at “The Heart of Hospitality” in so many ways. Located at the heart of the local luxury hospitality sector; in the heart of Dubai which is globally so well recognized for its world renowned hospitality and tourism industry; and The Academy is also situated equidistant from Europe and Asia.

As part of Jumeirah Group, the Dubai-based luxury hospitality company which operates a world-class portfolio of hotels and resorts, students from The Academy are well poised to receive access to some of the most iconic hospitality properties, accompanied by first hand practical experience which will instill within them “The Heart of Hospitality”.

The Emirates Academy of Hospitality Management Page 1

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FROM THE MANAGING DIRECTOR

FROM THE CHAIRMAN OF THE BOARD OF GOVERNORS

Gerald Lawless President and Group CEO Jumeirah Group Chairman of the Board of Governors The Emirates Academy of Hospitality Management

It has been 10 years since we welcomed the 15 students of the first intake in 2001. That year was challenging for the region in light of the events that followed 9/11, however we still always remained optimistic regarding the potential Dubai had, not only as one of the centres of international travel and tourism, but also as the destination for world class education. Since the beginning, we have partnered with Ecole h teli re de Lausanne and ensured that our standards of academic excellence are set to the highest benchmarks. In recent years, The Academy has also developed a regional training and research centre, in addition to having launched its fully accredited Masters Programme.

Over the years, we have seen more than 300 young men and women of 60 different nationalities joining The Academy and developing their passion and talent in the hospitality and tourism industry. Today we are proud to say that many of the graduates have built careers with such prestigious global companies like Four Seasons, Ritz-Carlton, Kempinski, Hyatt and indeed Jumeirah, where they continue to achieve brilliant results and are great ambassadors for this institution.

As the hospitality and tourism industry grows, the employment it creates is forecast to rise from 258 million jobs today to over 323 million by 2021. It is one of the most dynamic and innovative industries that inspires, enhances, and pushes competition and entrepreneurship at a global level. By educating and supporting the next wave of talent, we hope to breed entirely new markets and opportunities not only for the industry’s global expansion, but to foster the cultural understanding between different regions and nations, and also support the developing economies.

I am delighted to congratulate The Academy, its faculty and students, on its 10th anniversary, and am confident in our future achievements as a centre of academic excellence..

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How quickly time passes!

Whilst it is ten years since our first students arrived (October 6th 2001), it was in late 1999 when the story really began. This was when Jumeirah made the decision to proceed with the plan of developing and managing the country’s first quality academic institution specialising in business hospitality management education. The decision was made with the objective of supporting the growth and development of the local hospitality sector.

Ron Hilvert Managing Director The Emirates Academy of Hospitality Management

It almost seems like yesterday when we made the ambitious decision to formulate our mission and vision to achieve the highest international level of academic quality; when we witnessed our first day of construction and recruited our first faculty and staff members; when our degree programmes successfully secured the formal Ministry of Higher Education & Scientific Research accreditations; when we finalised our academic association with Ecole h teli re de Lausanne and when we welcomed our first students.

The winding path we have taken over the decade has certainly been exciting, challenging and very satisfying. We did not expect a straightforward journey and it was not. As with life itself, which presents numerous challenges and must be addressed with confidence, so has our journey. It has been a tremendous team effort to have come to the point where our mission and vision are genuinely achievable.

As with all ambitious ventures, we must now look to the future and the next decade and we do so with even greater enthusiasm than when we embarked on our journey a decade ago.

There are so many people to thank and too numerous to mention. Above all however, I wish to thank all our alumni and students who made the decision to start their professional careers and undertake their degree programmes with us. It is you who will travel the world and grow our academic reputation. I am confident that you will do so with great distinction.

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OUR H E R I TA G E An inspiring and rapidly growing portfolio of hotels and resorts, including iconic hospitality landmarks such as Burj Al Arab, combined with signature service, has secured Jumeirah’s position as one of the world’s finest luxury international hospitality management group. The Group’s activities are, however, not restricted to hotel and resort management but have also successfully extended to other ventures such as the luxury serviced residences brand Jumeirah Living; the spa brand Talise; Jumeirah Restaurants; Wild Wadi Waterpark and The Emirates Academy of Hospitality Management.

Building on this success, Jumeirah Group became a member of Dubai Holding, a collection of leading Dubai-based businesses and projects and extended its portfolio with world-class properties in London, New York, Germany, the Maldives and China.

As part of Jumeirah Group, The Emirates Academy of Hospitality Management is integral to a group destined to be a world leader in hospitality services. The supportive backing of this prestigious group accompanied by a close proximity to several of the Group’s hotels and resorts, ensures that The Academy’s graduates will have real-world experience as well as the opportunity to interact with top hospitality and tourism professionals.

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NOTE FROM ECOLE HïTELIéRE DE LAUSANNE The Ecole hôtelière de Lausanne (EHL) offers university-level education to talented and ambitious students who are aiming at top careers in the international hospitality industry. Since it was founded in 1893, EHL has educated more than 25,000 hospitality industry executives. The worldwide network of alumni represents an invaluable asset as every member contributes to bring alive our values of excellence, innovation, openness and responsibility.

Today, there are over 1,800 students, from more than 80 different countries, enjoying the unique and enriching environment of EHL. Moreover, one of EHL’s missions is to develop a growing network of best in class Academies around the world.

Professor Michel Rochat General Director Ecole hôtelière de Lausanne

EHL is honoured to pay tribute to Jumeirah’s vision of establishing a benchmark Academy in the UAE and especially to Gerald Lawless and Ron Hilvert who played key roles in achieving this vision by approaching a renowned academic partner who could support them in the realisation of their dream.

In the aim of contributing to The Emirates Academy of Hospitality Management’s expansion, EHL has been a permanent partner assisting with concept refinement, facility development guidance, academic assistance and audits. We strongly believe that The Academy has succeeded in maintaining high standards thanks to the consistent work of its faculty and staff to deliver the study programmes.

After 10 years, as a proof of the successful mutual cooperation, we can see that many students from The Academy have not only come to study in Lausanne but also EHL students are encouraged to go to The Academy as a semester abroad experience. We are celebrating 10 years: it marks an important step in The Academy’s life and in our relations but we realise this is only the beginning and we trust that many more decades will follow.

We wish the very best to The Academy and we affirm our support as we move forward together with the growth of both of our institutions. Finally, I would like to congratulate the graduating students and express my honor to participate in their Ceremony.

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T H E S TA R T

OF OUR JOURNEY

Although it has been 10 years since the inception of The Emirates Academy of Hospitality Management, the seeds for the foundation of the institution were sown in 1999. It was on this momentous occasion that Jumeirah made the decision to formulate its plan of managing the country’s first quality academic establishment that specialised in business hospitality management education.

From an establishment that exuded an almost intimate boutique feel to the unparalleled and commanding educational landmark it has now become, The Academy has definitely come a long way. While the first intake had a modest batch of just 15 students, The Academy was always at the forefront when it came to technology in the region. In fact, it was the first Academy in the region to have a campus wide wireless network.

While The Academy still looks as elegant as it did 10 years ago, there have been a lot of new additions both around campus and in every classroom, extending great pride amongst students and their surroundings.

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OUR SUCCESS IS A TESTAMENT OF

INCOMPAR ABLE EXCELLENCE It is the pure commitment and dedication of The Emirates Academy of Hospitality Management that has ensured that the institute has grown from strength to strength. From a modest initial student body of 15 students to a present figure of over 300 students originating from 60 countries, there has been an obvious visible growth. In September 2010, The Academy also launched their inspiring postgraduate programme - Master of Science in International Hospitality Management.

A walk around the campus reveals the numerous additions and positive changes that have been implemented.

From an impressive new building to the introduction of designated office areas, the attention and detail paid to the basic infrastructure has been remarkable.

The Academy has also been consistent in enhancing the existing facilities. The tennis courts have been entirely refurbished while the gym now houses new state-of-the-art equipment. The Emirates Academy of Hospitality Management has been meticulously planned to surpass the requirements of its international students and the campus provides generously appointed individual accommodation, built specifically to fulfill this purpose. It is for this very reason that The Academy is continually upgrading and refurbishing studios to facilitate the complete comfort of each of its students.

To this date, The Academy boasts of maintaining its stature as an unprecedented establishment that is completely professional in nature. It continues to be a forerunner in terms of technological advancements within the region, while the maintenance and facilities team are still second to none.

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M O M E N T S & M I L E S TO N E S 2001-2011 The Emirates Academy of Hospitality Management is a testament of a long term vision to provide excellence in education within the hospitality, travel and tourism industry. With over a decade of achievements, The Academy has now established itself as a well-renowned institute that is celebrated across the world for its innovative culture, exemplary educational standards and its exceptional campus facilities.

Here are some key milestones that made this journey a success.

FOUNDATIONS LAID TO THE ACADEMY August 1999 The year 1999 was the beginning of a new legacy. Right from the initial stages of conceptualising to the primary meeting with the Ministry of Higher Education & Scientific Research and the consequent decision to proceed with the Associate and Bachelor of Science degrees, The Academy was the first new college in the country to be accredited by the Ministry. From the humble beginnings in a port-a-cabin, Ron Hilvert, The Academy’s Managing Director, held a preopening ceremony and commenced on the ambitious task of achieving exemplary educational standards in the hospitality industry.

ACADEMIC ASSOCIATION WITH ECOLE HÔTELIÈRE DE LAUSANNE July 2000 The vision of The Academy was sealed in 2000 when it formally signed an academic association with Ecole hôtelière de Lausanne, the world’s oldest and one of the most reputable hospitality management schools. This association has been in place since and the agreement led to the subsequent selection of The Academy’s first faculty members as well as the recruitment of the first batch of students. The Academy opened its doors to its first intake of students in October 2001.1

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FIRST BATCH OF STUDENTS GRADUATE FROM THE ACADEMY November 2005 The Emirates Academy of Hospitality Management celebrated the graduation of its first ever batch of students in 2005. A ceremony was held at the Jumeirah Beach Hotel’s auditorium followed by a graduation ball in honour of the first 15 graduates. All 15 students who graduated secured excellent positions in the hospitality industry with leading companies locally and internationally. Several students successfully joined Jumeirah while others found positions with Kempinski and other prestigious organisations.

THE ACADEMY EXPANDS WITH NEW EXTENSION February 2007 The Academy undertook an expansion of its campus in 2007 with two new auditoria, additional classrooms as well as a dedicated learning resource centre. Consistent review of the curriculum was also conducted to ensure that all academic content remained relevant. New professional development programmes that met the needs of industry professionals were developed and this helped to build greater capabilities within the hospitality sector. At this stage, The Academy was proud to see an intake of over 200 students from 45 different countries.

FIRST EVER EUROCHRIE CONFERENCE HELD OUTSIDE OF EUROPE AT THE ACADEMY October 2008 The Academy was chosen as the venue for the first ever EuroCHRIE conference outside of Europe and this was due to Dubai’s status as one of the most exciting and vibrant hospitality and tourism destination. His Excellency Sheikh Nahyan Bin Mubarak Al Nahyan, Minister of Higher Education & Scientific Research, opened the prestigious event. The conference was themed ‘Building a Legacy, Living the Dream: 2020 Vision for Hospitality and Tourism’ with key discussion points including talent attraction and retention, sustainability in tourism, information technology, finance and asset management and global socio-political stability. The conference attracted around 300 delegates from around the world, including educators, researchers, graduates, government and industry practitioners and leaders from the tourism and hospitality industry..

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RON HILVERT INCLUDED IN TOP 50 MOST POWERFUL HOTELIERS IN THE MIDDLE EAST July 2009 In 2009, Ron Hilvert, a graduate of Ecole h teli re de Lausanne and the Managing Director of The Academy was recognised for dedicating a lifetime to the hospitality industry as well as establishing the region’s first world-class hospitality management Academy and he was listed at number 14 in the Power 50 list in the Hotelier Middle East magazine. With a vibrant career that started over 40 years ago as a bellboy at the Hotel Schwarzer Bock in Weisbaden, Germany, he was appointed as Vice President of Hyatt International at the young age of 32.

Mr. Hilvert’s personal vision and persistence in enhancing The Academy’s reputation locally and internationally has been an inspiration to all students and staff. He has since been included in the Power 50 list for 3 consecutive years from 2009 to 2011.

Over the years, The Emirates Academy of Hospitality Management has established agreements with a number of renowned institutes such as Cornell University in the USA, International University of Applied Science, Bad Honnef in Germany, HAAGA-HELIA University of Applied Science in Finland, University of Stavanger in Norway, Beijing Hospitality Institute in China and De La Salle - College of Saint Benilde in the Philippines amongst others. These partnerships enhance mutual cooperation at a strategic level and serve to develop the future talents of the hospitality industry.

THE ACADEMY WINS SILVER AT THE MLA BLACKBOX COMPETITION June 2010

THE ACADEMY RECEIVES ACCREDITATION IN AUSTRALIA AND THE UNITED KINGDOM August 2011

The Emirates Academy of Hospitality Management has also garnered numerous prestigious accolades such as its victories in two MLA Black Box Competitions. Although the path taken over a decade by The Academy has been filled with trying challenges, this has been accompanied by numerous rewards and been recognised by peers in the industry for establishing itself as a world-class institution. The Academy continues to flourish, with an unfaltering ambition to excel and lead in the educational industry in this region.

In 2011, The Academy’s curriculum, staffing and facilities were benchmarked through a successful accreditation by The International Centre of Excellence in Tourism and Hospitality Education (THE-ICE) an Australian-based international accreditation body. This recognition was in addition to The Academy’s earlier accreditation by the Institute of Hospitality, which is a UK based accreditation body promoting the highest professional standards of management and education in the international hospitality, leisure and tourism industries. All degrees at The Academy are now accredited in the UAE, UK and Australia.

THE ACADEMY LAUNCHES MASTERS PROGRAMME April 2010 The Academy launched its Master of Science Degree in International Hospitality Management in 2010 with the aim to nurture future leaders within the hospitality industry. This first-of-its-kind postgraduate degree in the Gulf region was based on extensive industry and educational research and has been benchmarked against 15 other internationally renowned Masters programmes.

With senior executives from the hospitality industry contributing to the course design and content, graduates are assured to emerge with highly developed skills and knowledge relevant to the industry.

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AGREEMENTS WITH PRESTIGIOUS UNIVERSITIES April 2011

THE ACADEMY SEES RECORD INTAKE OF STUDENTS September 2011 Since its early years, The Academy has continued to grow in popularity and recognition across international markets. This has been proven true as each term enrolled more students from different countries and The Academy expanded its campus to meet the fast changing needs of the student community and hospitality industry. As The Academy celebrates its 10th Anniversary, this September proved to be a key milestone as it enrolled a record breaking intake of over 110 students across all its study programmes.

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Sarah Shaw Associate Project Manager General Secretariat of the Abu Dhabi E xecutive Council Emirati, Graduated 2005

Global

Reach

Juliana Mpanza Learning and Development E xecutive Jumeirah Z abeel Saray K enyan, Graduated 2010

Maximilian Moller Assistant Front Office Manager Hyatt Hotels Baku German, Graduated 2010 Stephanie Fields Masters Candidate Michigan State University American, Graduated 2011

Sibeesh Sreenivasan Assistant Manager Jumeirah Beach Hotel Indian, Graduated 2011 Danish K han Assistant Manager Jumeirah Group Pakistani, Graduated 2008

Maria Silva Restaurant Manager Shangri-la Ecuadorian, Graduated 2011

Anh Dinh Recruitment Manager Jumeirah Group Vietnamese, Graduated 2009

Felix Graebert Technical Project Coordinator K empinski Hotels German, Graduated 2009

Jisun Lee Account Manager Cathay Pacific Airways South Korean, Graduated 2010

Shady Hassan General Manager Mohamed Al Geziry Consultancy Egyptian, Graduated 2006

Sara-Lisa Julie Rostad Owner / Operator www.FaceLook . no Norwegian Graduated 2008

R ami Moukarzel Director of Development Fairmont R affles Hotels International Lebanese, Graduated 2005

Christopher Lund Financial Analyst Jumeirah Creekside Hotel French, Graduated 2011 Oleg K afarov Director of Public Affairs Jumeirah Group Russian, Graduated 2007

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K ristian Kollsrud Director of Human Resources Systems and Processes Jumeirah Group Norwegian, Graduated 2008

Ahmad Al Hallaq Events E xecutive JW Marriott Marquis Dubai Jordanian, Graduated 2011

Of 60 countries

and Counting...

R aha Hadjarpour Business Development Manager Michael Chabowski Technical Services Norwegian, Graduated 2006

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W H AT O U R S T U D E N T S S A Y There is no greater joy for The Academy than to be recognised by its students as they begin their professional careers. With valued roles in prestigious organisations, The Academy’s students continue to build their careers and meet their personal goals. Here is what some of them had to say:

KATHARINA EBERT Class of 2011 Finance Management Trainee, Grand Hotel Kempinski Geneva My studies at The Emirates Academy of Hospitality has been very enjoyable. The study programmes are well structured and I was even able to go to Ecole h teli re de Lausanne in Switzerland and also complete my internship in Germany. Being able to spend time during my four years of study in three different countries has been an invaluable experience for me. The friendships and networks that I made at The Academy will last a lifetime and I am incredibly happy to have met these people. Overall, my experience at The Academy has been extremely rewarding because it shaped my life and will shape my future career.

GENENE BARRACLOUGH Class of 2011 Assistant PR & Communications Manager, Jumeirah Group Over the past four years, I witnessed The Academy grow dramatically, receiving numerous accreditations and recognitions making it undoubtedly one of the top hospitality institutions worldwide - a superb achievement for such a young University. I can confidently say that my degree has provided me with a number of exciting career opportunities. I was hired by Jumeirah immediately after I completed my studies and it is a fantastic job that I have now which combines my enthusiasm for writing with my passion for working in the dynamic hospitality industry.

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Florian Kriechbaumer Class of 2011 Managing Partner, Grapevine Grooves I spent three years at The Emirates Academy of Hospitality Management, all of which were exciting, interesting and rewarding. In addition, The Academy’s industry and academic network provided me with the opportunity to go to Cornell University for a semester. The courses at The Academy covered a large variety of subjects and I am extremely grateful for the assistance and support from The Academy’s highly professional faculty. The environment provided by both The Academy and Dubai as a city is extremely encouraging from a personal and professional viewpoint; for instance, through the strong industry ties, the high density of luxury hotels and the diversified character of the UAE.

KIRBY DAUGHDRILL Class of 2011 Business Manager, Scandinavian Health & Performance Studying at The Emirates Academy of Hospitality Management in Dubai has given me the opportunity to develop myself within the hospitality industry on an international level. The Academy is well known within the industry both in Dubai and internationally. Regarding career development, The Academy provides language courses, network building and the opportunity to work for the best within the industry. Living in Dubai is educational and exciting, where you get to meet people from all over the world. You can start your day at the beach, go skiing after lunch and finish off your day driving in the sand dunes. I chose The Emirates Academy of Hospitality Management because of the close industry ties with world-renowned hospitality institutions alongside the opportunity to work in an international and pulsating industry upon graduation.

Bernd Knaier Class of 2011 Assistant Manager - Rooms Division, Raffles Beijing Hotel My studies at The Emirates Academy of Hospitality Management are extremely valuable due to the high level of education and the industry connections I was able to establish over the last 3 years. The remarkable campus facilities and the great location paired with the constantly growing touristic environment of Dubai made my experience at The Academy worthwhile.

Furthermore, the school’s close links with Jumeirah and other international hotel chains, as well as Ecole h teli re de Lausanne and Cornell University made the decision to come here the perfect choice for my career advancement!

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Alejandro Bernabe General Manager, Kempinski Hotel Mall of the Emirates

W H AT I N D U S T R Y L E A D E R S S A Y

Congratulations to The Emirates Academy of Hospitality Management on 10 years of excellence and thank you for your ongoing support of the Kempinski Hotel Mall of the Emirates in Dubai. We are always delighted to work with students of such a high calibre as those which we receive from The Academy on a regular basis. We have had numerous successes with interns coming from The Academy on both short-term placements and longer internships in all departments of our business, and more importantly, graduates who have been converted to permanent employees with us.

We are proud to have hosted numerous illuminaries within the hospitality industry as well as being aligned to partner hotel brands over the past years. They have been pivotal in energising the student body with their personal charisma, talent and knowledge, which has proven to be invaluable in creating an environment that is truly conducive to learning.

We regularly use the Professional Training & Development department of The Academy as well in order to ensure the ongoing professional development of our whole team and have once again been delighted with the feedback we have received in terms of the quality of the programmes offered and the up-to-date information that we gain as a business.

BRIAN TURNER, CBE Celebrity Chef

Anita Higgins General Manager, Adare Manor Hotel & Golf Resort, Ireland

Whenever I go to The Emirates Academy of Hospitality Management, and that has been quite often, I look with envy and admiration at the planning and forethought that has gone into this marvelous hospitality Academy. This is the future of education in the hospitality sector. Long may it continue and inspire others around the world to try to emulate its success.

Working with The Emirates Academy of Hospitality Management is an absolute pleasure and during our partnership over the years, Adare Manor has experienced professionalism at the highest level and efficiency like no other and talented students that are really extraordinary within the hospitality industry.

The service provided is truly five-star and we cherish our ongoing relationship. The students from The Academy are wonderfully groomed, charismatic, knowledgeable, focused and perfectly adaptable.

Congratulations on 10 years of excellence and we look forward to meeting more new students each year in the knowledge that we are meeting the bright young stars of the future.

GARY RHODES, OBE Celebrity Chef

ALAN SIMPSON Director of Recruitment, Jumeirah Group

My first impression of The Academy was certainly one that showed it had a long life ahead of it, professional, experienced faculty from around the world and a truly great environment to study in. My initial involvement was through Mr Michael Kitts, Director of Culinary Arts who I have known for many years. I have been involved in several restaurant projects, also cookery demonstrations which have always been to a more than eager audience!

The relationship between The Academy and Jumeirah Group is one that helps our company grow.

We have some of the most fantastic iconic hotels in the world, but without the right talent inside these hotels, building relationships with our guests and giving them a reason to return time and time again then we would never be successful.

I look forward to continuing this association with The Emirates Academy of Hospitality Management. It has been incredible over the years to see how the quality of students continues to improve with so many more wanting to become a part of this great industry.

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Students from The Academy are a large part of our success. The interaction between the students, Jumeirah leaders and industry professionals over their time at The Academy really helps us spot the top talents and invite them to join our company after the students graduate.

We often find that students from The Academy help us move with the times and keep ahead of the game with their innovative thoughts and ideas. From the very first graduating class till now, we have hired more and more students every year and we will continue to do so. These students are the future of our industry and I’m glad that they are a part of the Jumeirah family.

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CAMPUS

FA C I L I T I E S

The campus of The Emirates Academy of Hospitality Management provides students with a safe, comfortable and dynamic environment that is conducive to not only attaining academic excellence but also the all-round development of students. In a constant endeavour to provide nothing but the finest, The Academy continuously strives to offer students everything they need to grow both professionally and personally.

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LIVING ON

CAMPUS

From superbly appointed individual studio accommodation that is furnished with a kitchen and a bathroom; a swimming pool, gym, basketball and tennis courts; to a range of on-campus dining facilities, a mini-market and 24-hours security, The Academy’s attention to detail paid to infrastructure is remarkable. In addition, The Academy is within close proximity of Dubai’s numerous public beaches and students are able to gain access to discounted services and facilities at the neighbouring Jumeirah properties.

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ACADEMIC PROGR AMME S The Emirates Academy of Hospitality Management offers a range of study programmes. Whilst these are all business qualifications, they are also highly focused on the modern hospitality industry, equipping students for their outstanding careers.

MASTER OF SCIENCE IN INTERNATIONAL HOSPITALITY MANAGEMENT

BACHELOR OF SCIENCE (HONOURS) IN INTERNATIONAL HOSPITALITY MANAGEMENT

This is the first fully accredited Masters degree in International Hospitality Management in the Gulf region. The content and structure of the programme is based on extensive industry and educational research to ensure that it provides cutting edge knowledge that builds on undergraduate studies and fosters high levels of managerial competence. Over 60 senior executives from the hospitality industry have contributed to the design and content of this course.

The Honours degree is the highest level of undergraduate qualification that any student can obtain. An Honours degree enables students to prequalify for entry onto a range of postgraduate Masters Degrees and other postgraduate programmes.

This postgraduate programme can be taken full time over one calendar year or the modules can be taken in a flexible mode, which means that learners can continue to work whilst they study. In flexible mode the course will take between two to four years. The programme will develop the knowledge, skills and competence of graduate industry professionals to enable them to function effectively at executive, corporate and senior managerial positions within the contemporary hospitality industry.

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This three to four year programme is designed to develop both competence in the operational management of hotels and academic ability in the discipline of management. The programme includes a quality assured and assessed five month internship that provides students with valuable work experience. Students also have the opportunity to spend a semester at the world-renowned Ecole h™teli�re de Lausanne in Switzerland or Cornell University in the USA. Graduates from this programme are expected to rapidly climb through the management structure of hotel and other hospitality companies to be the leading senior professionals of the future. Other graduates may choose to study specialist postgraduate courses in specific disciplines such as human resource management, marketing, finance or law.

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ASSOCIATE OF SCIENCE IN INTERNATIONAL HOSPITALITY OPERATIONS This one and a half year programme consists of the first five trimesters of the Bachelor degree. The programme provides students with a foundation of essential skills required for a supervisory position in the hospitality industry. Students will receive a thorough introduction to food production, restaurant operations, front office and rooms division management. Graduates can utilise this programme as a fast track into a career in the hospitality industry or may opt to continue their studies to the Honours level.

STUDY ABROAD PROGRAMMES Each year a small number of students from selected and reputable business and hospitality colleges are given the opportunity to join The Academy for one or two trimesters. Whilst The Academy does not formally present these students with an award, they are given a full transcript showing the courses taken and a Certificate of their Achievements. As a recognised and accredited University, academic credits from The Academy are recognised by Universities around the world through the Credit Accreditation and Transfer Scheme (CATS).

LANGUAGE CENTRE The Emirates Academy of Hospitality Management is the first to offer language courses specifically aimed at the Hospitality and Service industries. Our native-speaking instructors will teach you how to communicate in the languages of your guests. The Language Centre also offers full-time English Foundation courses and TOEFL test preparation courses to prepare students for entry into the degree programmes.

The World. The Middle East. Dubai. The Academy.

Be At The Heart Of Hospitality Let Us Inspire You.

PROFESSIONAL TRAINING & DEVELOPMENT The Professional Training & Development department helps clients develop and deliver tailored programmes to address all aspects of their human resources, including Executive Development, Team Building, Customer Service, and Leadership and Management Skills.

These professional development programmes can be delivered at our modern, fully equipped campus or at the client’s premises if they prefer.

We will ehance the knowledge and skills of your employees to help you achieve your company’s goals and objectives.

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A C C R E D I TAT I O N S , A S S O C I AT I O N S A N D A WA R D S THE MINISTRY OF HIGHER EDUCATION AND SCIENTIFIC RESEARCH United Arab Emirates

INTERNATIONAL CENTRE OF EXCELLENCE IN TOURISM AND HOSPITALITY EDUCATION (THE-ICE) Australia

The Emirates Academy of Hospitality Management is licensed and fully accredited by The Ministry of Higher Education & Scientific Research of the United Arab Emirates. The Ministry’s accreditation standards conform to the highest international criteria and students from accredited programmes are considered eligible for transfer and progression by other institutions worldwide.

The International Centre of Excellence in Tourism and Hospitality Education (THE-ICE), an Australian-based international accreditation body, has reviewed the curriculum, staffing and facilities and determined that The Emirates Academy of Hospitality Management has met their international benchmarks. All THE-ICE accredited institutions are highly regarded for their hospitality and tourism courses and The Academy has now joined the ranks of these institutions which include public universities, private hotel schools and vocational colleges from more than 10 countries.

Ecole hôtelière de Lausanne Switzerland

Council of international schools

The Emirates Academy of Hospitality Management has an academic association with Ecole h teli re de Lausanne (EHL), the world’s oldest and one of the most reputable hospitality management schools. In addition, EHL is recognized by the Swiss government as part of Switzerland’s University of Applied Sciences and internationally, it is accredited by the New England Association of Schools and Colleges (NEASC). This academic association with EHL provides The Academy’s students with unrivalled advantages in the hospitality industry.

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The Council of International Schools is a not-for-profit membership association of schools and post secondary institutions. CIS defines standards and provides services that support the continuous improvement of international education The Emirates Academy of Hospitality Management is a Higher Education Institution member of the Council of International Schools.

INSTITUTE OF HOSPITALITY United Kingdom

DUBAI QUALITY APPRECIATION PROGRAMME AWARD United Arab Emirates

The UK based Institute of Hospitality (IOH) is a global professional institute that promotes high standards within the hospitality industry. It is a licensed benchmarking and accreditation agency for the UK’s Quality Assurance Agency for Higher Education (QAA). All academic programmes offered at The Emirates Academy of Hospitality Management have been accredited by the IOH according to its hospitality framework.

The Emirates Academy of Hospitality Management has been awarded the highly prestigious Dubai Quality Appreciation Programme Award, in recognition of its commitment to quality and superior standards. This is the only DQAP award given to an education institution in 2010 and it affirms The Academy’s commitment to delivering the best standards, while at the same time continually improving internal operations and educational provisions.

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PO Box 29662, Dubai, UAE, t: +971 4 315 5555, f : +971 4 315 5556 e: info@emiratesacademy.edu

www.emiratesacademy.edu