ECO RECO REDEFINING TRANSPORTATION EMMA ANDREWS
ECO RECO M5 E-SCOOTER • ZERO EMISSIONS • RECHARGEABLE • COMPACT • GREAT FOR COMMUTING
CAMPAIGN IDEA: REDEFINING TRANSPORTATION • FOCUS ON ZERO EMISSIONS FEATURE OF SCOOTER
• SUSTAINABLE TRANSPORTATION MOVEMENT
• RUN IN CITIES WHERE AIR POLLUTION IS HIGH
• DESIRE TO INCREASE SALES, YET QUALITY OF LIFE
TV SPOT
PARTNERSHIP WITH CITISENSE •
COMPUTER SCIENTISTS AT THE UNIVERSITY OF CALIFORNIA
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PORTABLE POLLUTION SENSORS
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SENSORS DETECT OZONE, NITROGEN DIOXIDE AND CARBON MONOXIDE (MOST COMMON POLLUTANTS EMITTED BY CARS & TRUCKS)
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OFFER $100 OFF FOR PEOPLE TO PARTICIPATE IN STUDY BY CARRYING SENSORS
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TRACK POLLUTANTS AND POOL INFORMATION TOGETHER INTO DATA BASE
ECO RECO RELAY EVENT •
RELAY RACE TO INTRODUCE PRODUCT WHILE ALSO REDUCING AIR POLLUTION
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HOSTED IN MAJOR POLLUTED CITIES, WHERE BRAND IS SOLD
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A FUN WAY TO TEST RIDE THE NEW SCOOTER
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ALTERED CONDITIONS (I.E. SMOKY HAZE & NOSE PLUGS) TO SIMULATE HARSH POLLUTION EFFECTS
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OBSTACLES EMPHASIZE THE EFFECTS THAT AIR POLLUTION HAS ON OUR HEALTH
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THOSE WHO PARTICIPATE RECEIVE 15% OFF COUPON
PRINT ADS
Don’t let the wind in her hair turn into smog in her lungs. Redefine transportation and breathe easier.
Join the Sustainable Transportation Movement.
REDEFINING TRANSPORTATION
47% of Americans are living with unhealthy levels or air quality. Be apart of the movement to redefine transportation.
Breathe easier by riding smarter.
SOCIAL MEDIA • #BREATHINGBETTER • #ZEROEMISSIONS • #RECORELAY