Rm store concept by Emma Andrews

EMMA ANDREWS | KYLE HART | CHELSEA HASTIE

VISION STATEMENT REMEDY SALON

PROVIDES CUSTOMERS WITH A CONVENIENT ALL IN ONE EXPERIENCE WHERE THEY CAN ACHIEVE EVERYTHING THEY ARE LOOKING FOR TO FEEL REJUVENATED. HERE, WE REPRESENT LUXURY, BEAUTY, AND COMFORT FOR ALL OUR CUSTOMERS.

MISSION STATEMENT OUR

MISSION IS TO PROVIDE A PLACE OF RELAXATION TO ALL OUR CUSTOMERS. BY PROVIDING THE CONVENIENCE OF VARIOUS SERVICES IN ONE PLACE, AFFORDABLE PRICES AND THE OPPORTUNITY TO ENJOY A FEW COCKTAILS, ALL OUR CUSTOMERS WILL FEEL PAMPERED.

WHAT

DRIVES OUR COMPANY ARE NOT ONLY THE PEOPLE WHO WORK FOR US BUT OUR CLIENTS AS WELL. OUR CLIENTELE ARE THE MOST IMPORTANT THING TO US AND WE MAKE IT OUR MISSION TO MAKE SURE THAT EACH TIME THEY WALK OUT OUR DOOR, THEY LEAVE FEELING THEIR ABSOLUTE BEST.

THE

CULTURE OF OUR COMPANY PROVIDES A LUXURIOUS SURROUNDING FOR CUSTOMERS TO ENTER AND LEAVE COMPLETELY REFRESHED. OUR STAFF IS COMPRISED OF WELL TRAINED PROFESSIONALS IN THEIR GIVEN FIELD OF SERVICES WITH THE PERSONALITIES TO FOLLOW. THE BUSINESS IS RUN WITH A STRONG VALUE OF PROFESSIONALISM, WITH THE EASE OF ALLOWING ONES PERSONALITY TO BEEN SEEN. OUR CUSTOMERS VALUE THE SERVICES THEY RECEIVE ALONG WITH THE ATTENTION AND RAPPORTS THEY MAKE WITH OUR EMPLOYEES.

TARGET MARKET SEGMENT: GEOGRAPHIC REGION:

MIDWEST

NEIGHBORHOOD SIZE:

66,000 PEOPLE (LINCOLN PARK)

URBAN/RURAL:

URBAN

CLIMATE:

SEASONAL

DEMOGRAPHICS AGE:

MEN | WOMEN

SEX:

25-38 | 23-37, 38-43

HOUSEHOLD SIZE:

1-3 PERSONS

INCOME:

$40K-$75K

EDUCATION:

COLLEGE GRADUATE

OCCUPATION:

PROFESSIONAL INDUSTRIES

RELIGION:

NO PREFERENCE

RACE:

NO PREFERENCE

PSYCHOGRAPHICS SOCIAL CLASS:

MIDDLE-UPPER MIDDLE CLASS

PERSONALITY:

SOPHISTICATED, LAID BACK, WELL KEPT TOGETHER

LIFE-STYLE:

ENJOYS THE FINER THINGS IN LIFE

CONSUMER BEHAVIOR BENEFITS DESIRED:

CONVENIENCE, GOOD SERVICE, RELAXATION

USAGE RATE:

BI-WEEKLY - MONTHLY

SMITH & DAVIS SALON CUSTOM HAIR LOUNGE & SPA • HAIR | HAIR COLOR • BRIDAL SERVICES

SALON V • • • •

HAIR | HAIR COLOR MAKEUP HANDS & FEET TREATMENTS BRIDAL SERVICES

• • • • •

HAIR | HAIR COLOR MASSAGES SAUNA HANDS & FEET TREATMENTS WAXING

PEARL’S NAILS • HANDS & FEET TREATMENTS • WAXING

FONT: PAPYRUS

Remedy Salon & Spa

SYMBOL: STRETCHING VINE COLORS: LIGHT GREEN VINE DARK GREEN FONT

WOMEN: HAIR • HAIR COLOR: $50.00 • CUT: $35.00 • RELAXER: $75.00 • FOILS: $65.00 PLUS • WASH/DRY/STYLE: $40.00 PLUS MEN: HAIR • HAIR COLOR: $50.00 • CUT: $25.00

MASSAGES • DEEP TISSUE: $50.00 FOR 30 MINUTES/ $70.00 FOR 60 MINUTES • RELAXATION (SWEDISH): $50.00 FOR 30 MINUTES/ $70.00 FOR 60 MINUTES • SPORTS: $50.00 FOR 30 MINUTES/ $70.00 FOR 60 MINUTES FACIALS • ESSENTIAL: $50.00 • MEN’S: $50.00 • ACNE: $60.00

NAILS • MANICURE: $20.00/$25.00 FRENCH • PEDICURE: $25.00/ $30.00 FRENCH • ACRYLIC: $45.00 • GEL: $55.00

WAXING • FACE: $20.00 PLUS • BODY: $50.00 PLUS • BIKINI: $40.00 PLUS MAKEUP • NATURAL LOOK: $20.00 • EVENT LOOK: $30.00 • BUSINESS LOOK: $25.00

LOOFAS: $8.00-$10.00 ESSIE NAIL POLISH: $9.00 MAKEUP KITS: $20.00 HAIR PRODUCTS: $15.00$30.00 LOTIONS (BASIC): $9.00$12.00

CROSS STREETS:

W. LINCOLN AVE & N. HALSTED

SQUARE FOOTAGE:

2465 SF, 1000 SF BASEMENT

SHAPE OF STORE:

RECTANGULAR

EXITS/ENTRANCES:

FRONT OF STORE & BACK ALLEY

WINDOWS:

FRONT

MONTHLY RENT:

$4000/MO($19.47 SF)

TERMS OF LEASE:

GROSS LEASE (RENT ONLY)

COMMON AREA FEES:

N/A

SECURITY DEPOSIT:

N/A

RELATOR FEES:

N/A

LEASE EXPENSES:

UTILITIES

RENOVATIONS:

N/A

LANDLORD OBLIGATION:

N/A

STORE

2428 NORTH LINCOLN AVE.

THE

ATMOSPHERE OF THE SALON LEAVES THE CUSTOMER BETTER IN TUNED WITH THE POWERS THAT MOTHER NATURE HOLDS. WITH WOOD FLOORING AND ACCENTS ALONG WITH SHADES OF BLUES AND GREENS, THE CUSTOMER WILL BEEN ENTRANCED BY THE SALONS APPEARANCE TO BE VERY CALMING. BY PROVIDING DRINKS FROM OUR BAR, CUSTOMERS CAN BASK IN THE JOYS OF TOTAL RELAXATION.

UPSTAIRS

DOWNSTAIRS

INSTAGRAM

TWITTER

FACEBOOK

PLACE OUR

PRODUCTS AND SERVICES WILL ONLY BE SOLD IN STORE. WE WILL NOT DISTRIBUTE TO OTHER VENDORS.

PRICE OUR

PRODUCTS AND SERVICES ARE AT A PREMIUM LEVEL YET WITH AFFORDABLE PRICES FOR SUCH QUALITY.

SERVICES: $20-$75 MERCHANDISE: $8-$30

PROMOTIONS & EVENTS THE USE OF SOCIAL MEDIA (I.E. FACEBOOK, TWITTER, INSTAGRAM AND STORE WEBSITE) ALONG WITH A MAILING LIST FOR CUSTOMERS NOT ACCUSTOM TO USING THESE OUTLETS.

ADVERTISING THE

MESSAGES THAT WE WILL ADVERTISE ARE ABOUT OUR COMPANY AND THE PROMOTIONS AND SALES THAT WILL BE OFFERED AT THAT TIME. WE WILL ADVERTISE ON ALL OUR SOCIAL MEDIAS AND WITH FLIERS IN LOCAL BUSINESSES NEAR US.

PUBLICITY WEBSITE • • • • •

HOMEPAGE SERVICES GALLERY STORE POLICIES LINKS TO SOCIAL MEDIA

PROMOTIONAL EVENT

MONTH

ESTIMATED SALES

BUDGET FOR EVENT

VALENTINE’S DAY SPECIAL: COUPLES DEALS & HAIR PROMOTIONS

FEBRUARY

$11,000

$3,000

BRIDAL SPECIALS: MAKE-UP, HAIR & NAIL PACKAGES

MARCH/APRIL

$32,000

$5,000

PROM/GRADUATION SPECIALS: HAIR, MAKE-UP & NAILS PROMOTIONS

MAY/JUNE

$70,000

$6,000

NEW YOU: HAIR CUT PROMOTION TO START THE NEW SEASON

AUGUST

$10,000

$2,500

HOMECOMING: HAIR PROMOTIONS

SEPTEMBER

$9,000

$1,500

HOLIDAY/NEW YEARS: PROMOTIONS ON ALL SERVICES, EMPHASIS ON HAIR, NAILS & MAKE-UP

DECEMBER/JANU

$60,000

$5,500

$192,000

$23,500

TOTALS

ARY

MANAGEMENT STYLES WE HAVE DECIDED TO APPLY THE DIRECTING/COACHING MANAGEMENT STYLES TO OUR RETAIL SETTING. WE BELIEVE THESE METHODS BEST SUIT OUR COMPANY BECAUSE WE STRIVE TO PERFORM TO THE BEST OF OUR ABILITY. THIS REQUIRES A UNIFIED STAFF ENVIRONMENT AND AN UNDERSTANDING OF GOALS, EXPECTATIONS AND PROCEDURES AND TEAMWORK. DIRECTING AND COACHING WORK MUTUALLY WITH ONE ANOTHER BECAUSE THE DIRECTING ASPECT OF MANAGEMENT WILL ALLOW US TO SET GOALS, IDENTIFY PROBLEMS, PROVIDE EFFECTIVE SOLUTIONS, AND BE ABLE TO CLOSELY SUPERVISE AND EVALUATE THE WORK OF OUR EMPLOYEES. THE COACHING ASPECT OF MANAGEMENT WILL ALLOW US TO PRAISE THE WORK EFFORTS OF EMPLOYEES, EXPLAIN IMPORTANT DECISIONS TO STAFF MEMBERS AND INCLUDE THEM BY ASKING FOR INPUT. WE STRIVE TO CREATE POSITIVE RELATIONSHIPS WITH ALL OUR EMPLOYEES, THUS CREATING A MORE ENCOURAGING AND CONSTRUCTIVE WORK ATMOSPHERE.

LEADERSHIP STYLES WE WILL FOCUS MAINLY ON APPLYING PATERNALISTIC AND DEMOCRATIC LEADERSHIP STYLES. IT IS ESSENTIAL THAT OUR LEADERSHIP STYLES COHESIVELY COINCIDE WITH OUR CHOSEN MANAGEMENT STYLES. WITH THE PATERNALISTIC STYLE WE ARE ABLE TO MAKE DECISIONS AND INCLUDE EMPLOYEES ON THOSE DECISIONS, WHILE BEING MINDFUL OF THEIR NEEDS, BOTH SOCIAL AND LEISURE. THIS CORRESPONDS WELL WITH OUR DIRECTING MANAGEMENT STYLE. THE DEMOCRATIC STYLE HOWEVER, CORRESPONDS WELL WITH THE COACHING MANAGEMENT IDEALS BECAUSE IT IMPLEMENTS THE ENCOURAGEMENT OF EMPLOYEE DECISION MAKING, AS WELL AS THE INVOLVEMENT OF EMPLOYEE THOUGHTS, IDEAS, AND OPINIONS. WE BELIEVE THAT IN ORDER TO HAVE A SUCCESSFUL BUSINESS, ONE OF THE KEY COMPONENTS IS A HEALTHY WORK ENVIRONMENT AND HAPPY EMPLOYEES.

EMPLOYEE MOTIVATION EMPLOYEES

WITH HIGHEST NUMBER OF SALES AND HIGHEST NUMBER OF REPEAT CUSTOMERS EVERY MONTH WILL RECEIVE A BONUS AND GIFT CARD.

SELLING PROGRAMS • 40% OFF ALL MERCHANDISE • 3 FREE CLASSES ON HAIR AND MAKEUP SERVICES

• REWARDS

FOR THOSE WITH THE HIGHEST MONTHLY SALES

GOAL SETTING

GENEVIEVE JULIET SANDRA KATHRYN JOSEPH IZABELLA VICTORIA MADELINE SOPHIA KYLE EMMA CHELSEA

WEEK 1

WEEK 2

WEEK 3

WEEK 4

TOTAL

$4,800

$19,200

$4,800

$19,200

$4,800

$19,200

$4,800

$19,200

$4,800

$19,200

$4,800

$19,200

$4,800

$19,200

$4,800

$19,200

$4,800

$19,200

$6,000

$24,000

$6,000

$24,000

$6,000

$24,000

$61,200

$244,800

EMPLOYEE BONUSES AND INCENTIVES • BONUS AND REWARD FOR EMPLOYEE WHO REACHES HIGHEST MONTHLY SALE

• FREE DINNER AND GIFT CARD ON BIRTHDAY • DISCOUNT ON STORE PRODUCTS • FREE FOOD IN BREAK ROOM; BAGELS, DOUGHNUTS, COOKIES, CANDIES, COFFEE, JUICE • HOLIDAY BONUS BASED ON SALES

POSITIONS MANAGERS

ASSISTANT MANAGERS

EMPLOYEES

MAKES DECISIONS

HELPS IN DECISION MAKING

SELL MERCHANDISE

ADVERTISES/PROMOTES

SELLS MERCHANDISE

PROVIDE SERVICES

BUYS MERCHANDISE

MOTIVATES EMPLOYEES

GREET CUSTOMERS

TAKES INVENTORY

TRAINS EMPLOYEES

MAINTAIN FACILITIES/INDIVIDUAL STATIONS

FINANCIALS/ACCOUNTING

CREATES SCHEDULE

EVALUATES/HIRES EMPLOYEES

RECRUITMENT

MOTIVATES EMPLOYEES

VISUAL MERCHANDISING

ETHICS OUR

BUSINESS STRIVES ON MAINTAINING A HIGH STANDARD OF BUSINESS ETHICS, AND BELIEVES THAT MEMBERS OF OUR BUSINESS SHOULD MANAGE THEMSELVES WITH A STRONG, AFFIRMATIVE MORAL CONDUCT, REPRESENTING INTEGRITY AND HONOR.

HOURLY RATES AND BONUSES EMPLOYEES ARE PAID AN AVERAGE OF $12 AN HOUR,

IN ADDITION TO EARNING WHAT HE OR SHE MAKES ON COMMISSION. THERE WILL BE A MONTHLY BONUS FOR THE EMPLOYEE WHO GENERATES THE HIGHEST OVERALL SALES FOR THE MONTH. IN ADDITION, HOLIDAY BONUSES WILL BE DISTRIBUTED BASED SOLELY ON HOW MUCH INCOME HAS BEEN GENERATED OVER THE COURSE OF THE YEAR.

DISCOUNTS ALL

EMPLOYEES WILL BE AWARDED WITH A 40% DISCOUNT ON ANY RETAIL MERCHANDISE IN THE STORE. SOME OF THESE PRODUCTS INCLUDE, HAIR CARE, NAIL POLISH, LOTIONS AND MAKEUP.

TRAINING THE

ASSISTANT MANAGER WILL BE IN CHARGE OF TRAINING NEW EMPLOYEES. SOME CLASSES WILL PROVIDED (SOME FREE OF CHARGE) IN WHICH EMPLOYEES CAN GATHER THE KNOWLEDGE NECESSARY IN ORDER TO ESTABLISH THEIR REQUIRED SKILL SET. EMPLOYEES SHOULD HAVE A DEGREE OR SOME EDUCATIONAL EXPERIENCE IN THEIR PREFERRED FIELD.

EMPLOYEE HANDBOOK ALL

EMPLOYEES WILL BE PROVIDED WITH AN ETHICS HANDBOOK ILLUSTRATING A CODE OF MORAL CONDUCT, AS WELL AS AN INCLUSION REGARDING DRESS CODE POLICIES, COMPANY POLICIES, BENEFITS AND BONUSES, AND DISCOUNTS ETC.

PREPARED BY: CHELSEA

WEEK OF DEC. 16-22 NAME

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

TOTAL

GENEVIEVE

12p-8p

9a-5p

1p-9p

10a-6p

JULIET SANDRA

10a-6p

1p-9p

1p-7p

9a-5p

12p-8p

KATHRYN JOSEPH

1p-9p

9a-5p

11a-6p

9a-5p

12p-7p

11a-5p

IZABELLA

9a-5p

12p-8p

1p-9p

9a-5p

VICTORIA MADELINE

9a-5p

1p-7p

11a-6p

1p-9p

11a-6p

9a-5p

SOPHIA KYLE

1p-9p

9a-5p

12p-6p

1p-8p

8a-4p

1p-9p

8a-4p

1p-9p

EMMA

8a-4p

1p-9p

10a-5p

CHELSEA

1p-9p

8a-4p

11a-6p

8a-4p

TOTAL

368

HOURS OF OPERATION MON. – SAT. 9AM-8PM SUN. CLOSED

LOST PREVENTION & SECURITY • EMPLOYEES

MUST ALWAYS LEAVE PERSONAL ITEMS IN BREAK ROOM LOCKERS WHILE ON THE FLOOR.

• EMPLOYEES

SHALL REPORT ANY SUSPICION OF THEFT OR MISCONDUCT TO A MANAGER

IMMEDIATELY.

• WHEN

THEY

SHOULD NEVER TRY TO HANDLE THE SITUATION THEMSELVES.

LEAVING THE STORE, A MANAGER MUST CHECK OUT EMPLOYEES.

BAGS

WILL BE

CHECKED AND COATS WILL BE PADDED.

• EMPLOYEES • AN

MUST REMAIN ON THE FLOOR AT ALL TIMES

EMPLOYEE MUST REMAIN AT THE CASH REGISTER AT ALL TIMES

• EMPLOYEES MUST FOLLOW A HANDBOOK OF ETHICS IN REGARDS • DISPLAY CASES FOR EXPENSIVE PRODUCTS MUST BE LOCKED • INVENTORY COUNTS COMPLETED QUARTERLY

TO OUR COMPANY AT ALL TIMES

RETURN POLICY EXCHANGE/RETURN POLICY FOR PRODUCTS ONLY: ANY PRODUCT MAY BE RETURNED/EXCHANGED WITHIN 7 DAYS OF PURCHASE.

CORRECTIONS POLICY HAIR/HAIR COLOR/NAILS: IN THE INSTANCE THAT AN EMPLOYEE FAILS TO SUCCESSFULLY PERFORM AT THEIR BEST, A FREE TOUCHUP APPOINTMENT MAY BE MADE WITHIN 2 DAYS OF THE ORIGINAL APPOINTMENT. IF THE ORIGINAL STYLIST DOES NOT PERFORM THE CORRECTION, THE CUSTOMER WILL BE CHARGED.

CUSTOMER SERVICE • RELAXING SALON ENVIRONMENT • OFFER OF DRINK FROM BAR • OPTION OF NECK PILLOW WHILE WAITING • MERCHANDISE EXCHANGE/RETURN POLICY • CORRECTIONS POLICY