WEEKEND GETAWAY
COUNTRY ROAD MENSWEAR
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Unwind in our lavish holiday range while you retreat away from the busy city and immerse yourself in what nature has to offer. At Country Road we believe that keeping a healthy mindset is essential for every man so we have created a range for the people and the planet. We want our customers to be in touch with their mental state as well as their environmental because care and nurture is well deserved for us and the place we call home. Treat yourself to the earth’s natural state while you escape to picturesque sceneries that will rejuvenate your mental restoration. Feel content in our range as you honour yourself and the environment you live in!
AUTUMN / WINTER 2020
INTRO TO WEEKEND GETAWAY
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COUNTRY ROAD MENSWEAR
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VISUAL BOARD..........................................................................2 INTRO TO WEEKEND GETAWAY...............................................3 MEET THE TEAM.......................................................................6 COLOURS...................................................................................8 PRINTS.......................................................................................9 FABRIC......................................................................................10 RANGE......................................................................................11 DIRECTIONAL GARMENTS.....................................................12 FASHION GARMENTS.............................................................15 BASIC GARMETS.....................................................................25 ACCESSORIES.........................................................................32 MERCHANDISED OUTFITS.....................................................38 PROMOTIONAL MATERIALS..................................................45 VISUAL MERCHANDISING.....................................................46 LABELLING.............................................................................48 PACKAGING.............................................................................50 SWING TICKETS......................................................................51 ADVERTISEMENTS.................................................................53 ENVIRONMENTAL SUSTAINABILITY....................................54 SOCIAL SUSTAINABILITY.......................................................55 DIGITAL STRATEGIES.............................................................56
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CONTENTS
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COLOUR
COUNTRY ROAD MENSWEAR
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SALTWATER
MIDNIGHT
ASH
STONE
ORANGE VINE
KHAKI
STRIPE PRINT BLUE
STRIPE PRINT ORANGE
LEAF PRINT BLUE
LEAF PRINT ORANGE
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FABRIC COTTON
COUNTRY ROAD MENSWEAR
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LYOCELL
COTTON
MERINO WOOL
LINEN
LYOCELL
CASHMERE
LINEN
LEATHER
SILK
ELASTANE
POLYESTER
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Range
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DIRECTIONAL
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Style Name: Flynn Rugby Jumper Description: Button up rugby jumper with embroidered text, contrast collar, ribbed cuffs and side split Fabric: 100% Cotton Weight: Light knit Colours: Khaki, Stone, Orange Vine RRP: $129.95 Sizes Avaliable: XS - XXL
Style Name: Gregory Linen Blazer Description: Two button linen blazer with detailed printed lining, and stitched leather elbow patches Fabric: Main: 100% Linen Lining: 97% Polyester, 3% Elastane Patches: 100% Leather Weight: Medium woven Colours: Stone, Midnight RRP: $369.00 Sizes Avaliable: XS - XXL
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DIRECTIONAL
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DIRECTIONAL
COUNTRY ROAD MENSWEAR
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Style Name: Miles Printed Shirt Description: Short sleeve printed button up shirt with left pocket Fabric: 75% Cotton, 15% Bamboo Lyocell, 10% Silk Weight: Light woven Colours: Leaf Print Orange, Stripe Print Orange RRP: $159.95 Sizes Avaliable: XS - XXL
Style Name: Baxter Crew Neck T-shirt Description: Crew neck printed t-shirt with a ribbed herringbone neckline, button detail on sleeve and side split Fabric: 100% Mercerised Cotton Weight: Light knit Colours: Stripe Print Orange, Stripe Print Blue RRP: $59.95 Sizes Avaliable: XS - XXL
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FASHION
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FASHION
COUNTRY ROAD MENSWEAR
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Style Name: Jamieson Shirt Description: Long sleeve loose shirt with printed trimming, left pocket and button detail at back Fabric: 90% Cotton, 10% Linen Weight: Light woven Colours: Orange Vine, Saltwater, Khaki, Stone RRP: $109.95 Sizes Avaliable: XS - XXL
Style Name: Foster Polo Description: Short sleeve polo with printed detail underneath herringbone detailed collar and detailed pocket. Fabric: 100% Mercerised Cotton Weight: Light knit Colours: Ash, Khaki RRP: $59.95 Sizes Avaliable: XS - XXL
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FASHION
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FASHION
COUNTRY ROAD MENSWEAR
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Style Name: Finley Swim Short Description: Printed swim short with an adjustable drawstring and eyelet at back Fabric: 100% Cotton Weight: Light woven Colours: Stripe Print Blue, Stripe Print Orange, Leaf Print Blue RRP: $79.95 Sizes Avaliable: 28- 42
Style Name: Griffith Boat Short Description: Structured boat short with inside printed trimming, side and coin pocket and detailed pocket at back Fabric: 58% Cotton, 41% Lyocell, 1% Elastane Weight: Light woven Colours: Orange Vine, Ash, Midnight, Khaki, Saltwater, Beige RRP: $89.95 Sizes Avaliable: 28 - 42
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FASHION
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FASHION
COUNTRY ROAD MENSWEAR
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Style Name: Lawson Boat Pant Description: Slim fitted boat pant with with inside printed trimming, side and coin pocket and detailed pocket at back Fabric: 58% Cotton, 41% Lyocell, 1% Elastane Weight: Light woven Colours: Stone, Khaki, Ash, Saltwater RRP: $99.95 Sizes Avaliable: 28 - 42
Style Name: Warren Low Rise Slim Jean Description: Low rise slim jean with leather brand labelling and detailed coin pocket Fabric: 100% Cotton Weight: Heavy woven Colours: Midnight RRP: $129.95 Sizes Avaliable: 28 - 42
AUTUMN / WINTER 2020
FASHION
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FASHION
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Style Name: Bowen Jacket Description: Two tone full zip jacket with leather elbow patches, pockets, herringbone and ribbing detail Fabric: Main: 60% Cotton, 40% Merino Wool Patches: 100% Australian Leather Weight: Medium woven Colours: Midnight, Stone RRP: $159.95 Sizes Avaliable: XS - XXL
Style Name: Franklin Jumper Description: Half zip jumper with detailed button up pockets, herringbone and ribbing detail Fabric: 80% Cotton, 20% Merino Wool Weight: Medium knit Colours: Khaki RRP: $129.95 Sizes Avaliable: XS - XXL
AUTUMN / WINTER 2020
FASHION
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FASHION
COUNTRY ROAD MENSWEAR
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Style Name: Ross Denim Jacket Description: Denim jacket with multiple storage compartments and adjustable bottom Fabric: 100% Cotton Weight: Heavy woven Colours: Saltwater RRP: $179.95 Sizes Avaliable: XS - XXL
Style Name: Blayney Crew Neck T-shirt Description: Crew neck t-shirt with herringbone ribbed neckline and side split Fabric: 100% Pima Cotton Weight: Light knit Colours: Khaki, Stone, Midnight, Saltwater, Ash, Orange Vine RRP: $59.95 Sizes Avaliable: XS - XXL
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BASIC
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BASIC
COUNTRY ROAD MENSWEAR
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Style Name: Byron V-Neck T-Shirt Description: V-neck t-shirt with herringbone detailed neckline and side split Fabric: 100% Pima Cotton Weight: Light knit Colours: Stone, Khaki, Midnight, Saltwater, Ash, Orange Vine RRP: $59.95 Sizes Avaliable: XS - XXL
Style Name: Keith Polo Description: Ribbed polo with contrast collar Fabric: 100% Cotton Weight: Light knit Colours: Ash, Stone, Saltwater, Orange Vine, Khaki RRP: $79.95 Sizes Avaliable: XS - XXL
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BASIC
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BASIC
COUNTRY ROAD MENSWEAR
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Style Name: Leeman Polo Description: Long sleeve waffle polo with ribbed collar and cuffs Fabric: 100% Cotton Weight: Light woven Colours: Stone, Saltwater, Ash, Orange Vine RRP: $99.95 Sizes Avaliable: XS - XXL
Style Name: Winton Shirt Description: Loose long sleeve linen shirt with left pocket and tab sleeve detail Fabric: 100% Linen Weight: Medium woven Colours: Khaki, Stone, Midnight, Orange Vine RRP: $129.95 Sizes Avaliable: XS - XXL
AUTUMN / WINTER 2020
BASIC
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BASIC
COUNTRY ROAD MENSWEAR
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Style Name: Ashford Linen Shorts Description: Loose fit linen shorts with an adjustable drawstring Fabric: 100% Linen Weight: Medium woven Colours: Stone, Midnight, Khaki, Saltwater, Orange Vine RRP: $99.95 Sizes Avaliable: 28 - 42
Style Name: Windsor Cardigan Description: Fine knit merino cardigan with herringbone ribbing detail Fabric: 86% Merino Wool, 14% Cashmere Weight: Light knit Colours: Ash, Stone, Midnight, Khaki RRP: $159.95 Sizes Avaliable: XS - XXL
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BASIC
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ACCESSORIES
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Style Name: Arthur Boat Shoe Fabric: 100% Australian Leather Upper and Lining Colours: Brown RRP: $149.00 Sizes Avaliable: 40-46
ACCESSORIES
T U N C O
RY
A D R O
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C O U NT R Y R O A D
Style Name: Brooklyn Dufflebag Fabric: 100% Australian Leather Colours: Brown RRP: $599.95 Sizes Avaliable: One Size
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ACCESSORIES
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Style Name: Charity Printed Socks Fabric: 80% Bamboo Lyocell, 20% Cotton Weight: Light knit Colours: Leaf Print Orange, Leaf Print Blue, Stripe Print Blue, Stripe Print Orange RRP: $19.95 Features & Benefits: 100% of the sales towards these socks will go towards Movember to help those in need that are suffering from mental illness Sizes Avaliable: S, M, L
Style Name: Cleve Sunglasses Fabric: 100% Recycled Plastic Colours: Ash RRP: $59.95 Sizes Avaliable: One Size
AUTUMN / WINTER 2020
ACCESSORIES
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ACCESSORIES
COUNTRY ROAD MENSWEAR
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Style Name: Paterson Belt Fabric: 100% Australian Leather Colours: Brown RRP: $69.95 Sizes Avaliable: 30-40 C O U NT RY R O A D
C O U NT RY R O A D
Style Name: Romsey Wallet Fabric: 100% Australian Leather Colours: Brown RRP: $89.95 Sizes Avaliable: One Size
AUTUMN / WINTER 2020
ACCESSORIES
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COUNTRY ROAD MENSWEAR
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Merchandised Outfits
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DROP 1
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DROP 1
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DROP 2
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DROP 2
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COUNTRY ROAD MENSWEAR
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Promotional Materials
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WINDOW DISPLAY
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Melbourne Central
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3x3m PAD
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LABELLING
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(All labels are made from 100% post-consumer materials)
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PACKAGING
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(Packaging bags are made from 100% post-consumer materials)
EVENT VOUCHER
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SWING TICKETS
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LABELLING
“ grow grow COUNTRY ROAD MENSWEAR
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with with us us ”
// C O U N T R Y R O A D
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SWING TICKETS
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ENVIRONMENTAL SUSTAINABILITY
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Our garment recycle point is a place where you can feel good about recycling your old CR products! These materials will be upcycled into garment care tags and cotton bags. We believe this is one way to prevent garments going into landfill.
In support of our social sustainability campaign we will have charity socks available for $19.95 with prints from our range. 100% of the proceeds will go towards funding Movember foundation.
AUTUMN / WINTER 2020
SOCIAL SUSTAINABILITY
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COUNTRY ROAD MENSWEAR
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WEBSITE
BLOG
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COUNTRY ROAD MENSWEAR
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THANK YOU !