Table of Contents:
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Introduction Trend 1: Newfangled Purity Trend 2: Socialistic Enticement Trend 3: Cognitive Overload Conclusion Source list
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ccustomed;
Adapted to existing conditions. Being in the habit or custom.
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esurgence;
A rising into life, activity, or prominence. A resurgence of interest.
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ith government growing ever more rapidly—seizing and devoting more of our money on “entitlement” plans, and imposing on our businesses and lives in progressively onerous ways—the need for simplicity amoung many are ever growing. This trend book entails discussions of Newfangled Purity, Socialistic Enticement and Cognitive Overload. In addition, this book explores the accustomrd futuristic trends of today and the modernization of these movements in the unforeseen future. Targeted towards inspiring fashion professionals for conceptual brand ideas transcribed through information obtained from field research. Symbolizing the feelings, morals, thoughts and moments that build the world we perceive. Investigating the use of colors, beliefs and the things, we don’t say but show.
Living in an individualistic culture, especially youths might have the feeling that their identities have been swallowed by this fast-paced society. Where the belief that one’s personal needs are more important than the needs of society as a whole. These emotions project alienation and divisiveness encouraged by the lack of social interaction. Looking around we see people, we see separate, distinct individuals. The individuals may be in groups, but the beings we see are individual people. Each has his own body, his own intellect, and own lifestyle. Groups, insofar as they exist, are nothing more than personalities who have come together to interrelate for some purpose. Investigating the concept of collectivism and how we become real only if we somehow correlate with society. Digital realm has effected human experience and corrupted mental identity. Coming together whether that be through healthier influences, shared environments, or digital detoxification. Moreover, the cult of spirituality, spreading positivity, understanding and comprehending different perspectives is what Accustomed Resurgence analyses. Not only is it about sharing the same motivations but also acknowledging that of another with a considerate attitude.
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Trend 1:
Newfangled Purity
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“Millennials are not cheap. They are frugal. They are willing to spend money if they find the value.”
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e are frequently reminded that our style of living will have more value and approval with the help of fitness and dietary education. More advertisements on billboards or exposure on social media platforms are projecting ‘health equals happiness’. Newfangled purity embodies the progression of self-care and consumer interactivity within this self-determining society.
Boutique fitness studios are leading popularity in the health club industry. Nowadays, the value of self-care, extreme wellness and achieving that natural high is a requisite for social and mental purity. More and more micro studios are offering discipline/sport specific facilities. The appeal of going to a class that specifies in your desired type of exercise, or combines a couple types of exercise that you favor is what attracts the avid exercisers. A trip to the gym is becoming more than just keeping with a healthy lifestyle, consumers aren’t just looking at the product but more importantly the connection.
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This is ever growing concept is and has shifted within the way people dress. Athleisure wear on its own or in combination with more dressed up clothing items for example. The movement not only portrays itself within the clothing items one chooses but also the way athleisure materials are constructed and through the arrangement of inventive techniques. New innovative techniques
These exclusive franchises sense opportunity in remaining micro establishments and consider themselves more of a movement than just compiled exercise regimes. CrossFit studios, Akedemia, Vondel Gym and Rocycle Jordaan are some of the high-class micro studios found in Amsterdam gaining reputation.
Connecting not only one type of social class and status communities. These elite boutiques attract the societies of clients who are more knowledgeable about the health and wellness movement. An emphasis on convenience, and longing to connect with the instructors who give the sense of being deeply immersed in what they do. Finding your ultimate health station, a sense of community, and classes that run all day long (for those “I’m too busy people) are only some of the benefits that come with the membership.
Through this multigenerational trend, millennials are the ones embracing the most out of these academies. Younger consumers are paying for a interactive experience. Everyone from the instructor to the studio director to the front desk staff can build a relationship with the client base as well as the clients bonding with each other. Its more than just a good feeling that keep the clientele coming back. The progressive innovation and response to current trends are what keep the clients engaged. In contrast, these exceptional health clubs do need to deliver the desired physical outcomes. Images taken from Rocycle.com
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Contemporary boutique specific studios relate to many different hypes within this development, for example, instagrammable fitness. Not only do youths and the generation x like to display their artisanal diets and detoxifying refreshments on social media (Instagram predominantly). These collaborative boutique practices have shifted the attention off nutritional cuisines and onto the indoor aesthetics, welcoming approaches, and profound relationships made prearranged by these exclusive academies. By interiors I mean, simple minimalistic locker rooms with nominal advertisements and a calming color palate, in addition to the respective cold pressed juicers situated within the lobbies.
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Comopanies such as Nike, North Face, Pantagonia and are are adapting their materials through sustainable techniques and finding new inventive methods to ‘upcycle’ existing trash or abandoned fabrics and trims. Materials that give you extraordinary, adaptive performance as well as being environmental conscious. Moreover, the increased attractiveness of the fitness boutique industry in arrangement with athleisure style influences further progression of ecological and physical improvements. Not only are people gaining knowledge on mental and physical health, but also how and why their fitness clothing are being manufactured the way they are (as well as the reasoning behind it.)
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My own images, taken Feburary 20.
Trend 2:
Socialistic Enticement
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ife has become so efficient that people are looking for more meaning, purpose, community and culture. Bringing the significance back into shared condominiums. Communal living as been around for hundreds of years, dating back to the stone age where Paleolithic groups conserved among the unpolluted fine foliage. Not only connecting with themselves but also with others. Society as a whole is one big body; we are not disassociated scattered entities roaming around the universe. This is why the desire for socialistic communities are becoming more approachable. The pure essence of people paying more to live communally than by themselves is telling. The autonomous attitude of ignoring the constant stimuli of techno-saturated everyday lives is not available to everyone. Living after the social media hype and dealing with the information overload is demoralizing to most. Co-living and communal households offer
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a sense of unconscious therapy. Social interaction is indispensable for good health. Millennials want experiences not belongings. These communal living locations are a curation of distinct groups of people and their passions. It is an interactive buddle where remedial treatment and learning possibilities are endless. Non-traditional people usually embrace this style of living. With the progression and development of co living one is bound to find one that fits best if your identity.
The concept of collectivism and how we become real only if we correlate with society. As to exactly how we must connect with the community in order to become part of something of substance is growing. The mental and physical growth alike a tree, transcides the natural attraction that is socialistic enticement. My own images, taken Feburarry 25.
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Enticing intimacy is apparent all around is. Through visiting Den Haag and roaming around Amsterdam I have noticed that communal workspces, cafes and boutique health clubs are finding money as well as opportunity is remaining ‘small’ and intimate. Seeking more meaning, power and vision within their contemporary concepts which keeps their clients engaged. Non-the less, social spaces (hotels/shared lofts) are also a great space to work, share a meal and meet kindred spirits. Creative spaces like Zoku and Conscious Hotel are flexible home/ office fusions, suitable for business meetings as well as coffee dates. This adds to the statement that social interaction is requites for spiritual and emotional stability. Rather than working alone people are choosing for the intimate creative spaces and collectively work.
Communal living in my opinion is a lot like boarding school for youths but without the discipline specific attitude. One can find a variety of ages living in these spaces. More specifically, looking forward and in relation to the communal epidemic the sense of delayed adulthood defers my thoughts. While in Amsterdam I came across De TonTon Club, where you as a grown woman/man can relive childhood tendencies while your peers drink over a game of Jenga, flipper or air hockey. Alike the youthful oasis of communal living. Millennials are growing up and don’t like it. Producing a delayed adulthood atmosphere within the social and mental behaviors of young adults. Escaping the mundane reality and reliving the simply days of childhood. The sense of suspended or postponed adulthood interlink with the figurative strings of co living and brings a new meaning to adult/grown up bars
Our not so defined identities explore the progressive loss of real self-identity caused by the creation of web alter egos. Blurring her subjects faces makes it unable for the viewer to properly see any facial features, adding juxtaposed means to her work. The animosity and undistinguished awareness behind Stella Asia Consonni’ work is challenging viral wed world. Identities exposed in this digitally curious society on the daily.
My own images, taken Febuary 25.
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Trend 3:
Cognitive Overload
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osing the ability to have time for yourself is a going issue people have. Nowadays ones focus and attention is being dragged and disrupted through the progression of mass advertising and the modernization of digital installations. These constant projections of mass fashion commercials are hoarding our abilities to find our true style identity. What might be the reason for cultures combining eccentric patterns and colors or nothing at all (the ‘plain Jane’). Or more seen, just black. Increasing confusion and loss of individualism as a result of over broadcasting. Every minute we generate hundreds of Google searches and Facebook posts. These encompass information that shows how we think and feel. Everything will be intelligence related; soon we will not only have smart phones, but also smart houses, smart factories and smart conurbations. In the future, the things around us, even our clothing, also will be attached with the Internet.
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Rewiring the brain in this digital age. How to be digitally muted when we need spiritual furniture to rewire and YouTube tutorials to teach us. Once we look around and see the illusive media platforms and materialistic attributes have been removed. All that is left to sit on is a small, techno savvy folding chair: the self..
The intake of information on a daily basis is responsible for our inability to properly process behaviors when managing new information. Finding clarity in our own thoughts is and the illusive obvious is becoming more approachable to many, the digital diet. We see this trend display itself within up and coming condensed broadcasting media apps. Where people crave information simplicity through summarized and rapid paced news apps. Furthermore, Societies are looking for ways in to gain mental clarity and reflect wholesome ways to simplify, refine and cleanse their lives.
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A
Conclusion
ll in all, this trend book entails topics such as newfangled purity, socialistic enticement and cognitive overload, all influenced by today’s digital age and how societies and explore ways to adapt to that. Conducting explorations of both cities I have concluded that various fashion trends have grown about due to the succession of culture, health and morals. Whether it being, athleisure comfort wear in combination with luxury looks projecting the ‘you are what you dress’ attitude in comparison to ‘you are what you eat’ approach. Cultures finding it harder to consciously understand what they want due to the information overload integrated into today’s cyber era influencing the lack of individualism and pattern galore. Bringing elements back to their bare essentials were shared environments.
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With regards to the fitness spectrum the lower priced clubs have nothing to worry about as they fulfil a very different function. Exercises who are willing to spend much more money on experiences and environment will want to watch this space. Adopting a rapid growth s their remains exponential opportunity for the boutique market to expand. Looking further into the future, yes the market will get flooded, rivalry will cause the usual price per class to decline. But the athleisure comfort sense of expression point to growth for the for anticipatable future. With the spirit of time this trend will adapt and alter to the waves of technological developments as well as self-comfort. We see brand ssuch as North Face, Nike and Patagonia adapting their fabric to keep their clientele engaged. With the help of technology and sustainble approaches fabrics adapt and are customized over time. All in all, with the obsession with selfcare and the growth of well-informed societies not only are micro fitness studios drabbing prospects. Essential oils, plant businesses and raw fruit companies are exponentially gaining status. Finding your newfangled purity within this concrete jungle might be hard for some. Decluttering, finding inner peace, stripping everything down to the bare essentials and getting rid of the superficial are qualities people seek within the globalization of today’s culture.
To conclude, through research and analyses I have obtained I can undoubtedly see a concept to a future brand. With the creation of social, ethical and mental growths the conceptual background for a brand must adjust and upgrade with these growths. Connecting interactivity and newfound trust between consumer and brand. The way a brand presents its ideals and products is indispensable. A conceptual identity of a brand needs new meaning and consumer value/purposefulness. Not only as a product, but also the process. As globalization continues, brands need to adapt and modify to incorporate the environment, consumer needs and ethical standards. Whether that be through newfounded innovative fabrics that can cimbine both digital elements, comfort and uniqueness.
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Ltd, A.M. (2016) Aesthetica magazine – digital manipulations. Available at: http://www.aestheticamagazine.com/digital-manipulations/ (Accessed: 12 February 2017).
Ltd, A.M. (2017) Aesthetica magazine – synthetic environments. Available at: http://www.aestheticamagazine.com/ synthetic-environments/ (Accessed: 22 February 2017). Stiles, K. (2014) 6 revealing facts about color psychology and its effects on consumer behavior! Available at: https://www. surveycrest.com/blog/6-revealing-facts-about-color-psychology/ (Accessed: 12 February 2017).
Frisby, D. (2016) Why we should fear a cashless world | Dominic Frisby. Available at: https://www.theguardian.com/money/commentisfree/2016/mar/21/fear-cashless-world-contactless (Accessed: 21 February 2017).
Source List
Cashless Society spending money (no date) Available at: https://www.theguardian.com/news/oliver-burkeman-s-blog/2013/sep/27/cashless-society-spend-money-clinkle#comment-27421514 (Accessed: 20 February 2017). Biddle, C. (no date) Individualism vs. Collectivism: Our future, our choice. Available at: https://www.theobjectivestandard. com/issues/2012-spring/individualism-collectivism/ (Accessed: 17 February 2017). Koch, R. (2013) Is individualism good or bad? Available at: http://www.huffingtonpost.com/richard-koch/is-individualism-good-or-_b_4056305.html (Accessed: 16 February 2017). Nike, Re-use your shoes (no date) Available at: http://www. nike.com/us/en_us/c/innovation/grind?
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Szita, J. (2016) Modern communal living in the Netherlands. Available at: https://www.dwell.com/ article/modern-communal-living-in-the-netherlands-b0fd7bf4 (Accessed: 28 February 2017). Fitness, L. (2016) Boutique Fitness Studios. Available at: https://www.lifefitness.com/blog/posts/boutique-gyms-part-I-what-they-are-and-why-theyare-gaining-steam# (Accessed: 25 February 2017). Lovink, G. (2013) After the social media hype: Dealing with information overload. Available at: http:// www.e-flux.com/journal/45/60109/after-the-social-media-hype-dealing-with-information-overload/ (Accessed: 26 February 2017). Fitness, L. (2016) Why Micro Fitness Studios are Gaining Stream. Available at: https://www.lifefitness. com/blog/posts/boutique-gyms-part-I-what-theyare-and-why-they-are-gaining-steam# (Accessed: 24 February 2017). Mairs, J. (2016) Millennials want experiences not possessions say co-living entrepreneurs. Available at: https://www.dezeen.com/2016/04/05/ co-living-shared-collective-accommodation-housing-millennials-trend-common-wework/ (Accessed: 27 February 2017). Evolution, C. (2014) 10 reasons why you want to live in A community. Available at: http://www.collective-evolution.com/2014/03/08/10-reasons-whyyou-want-to-live-in-a-community/ (Accessed: 24 February 2017) Publishers, F. (2016) XML gives fitness a luxurious spin at Rocycle. Available at: http://www.frameweb. com/news/xml-gives-fitness-a-luxurious-spin-atrocycle (Accessed: 27 February 2017).
Trend Book
Emma Smit Class: B1Ei