TREND RESEARCH WHAT WILL 2028 LOOK LIKE?
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TREND FUTURE OF BEAUTY: FUTURE OF HUMAN EVOLUTION ‘Beauty is in the eyes of the beholder.’ This is what we’ve all heard in different ways throughout our life, especially from our parents during our awkward grade school years. And it’s true: Beauty is purely subjective. But it’s also very much influenced by the world around us, as you’re about to see. To explain, let’s start with the industry most intimately associated with physical beauty.
Recent findings are beginning to reveal that the composition and health of your microbiome (gut bacteria) noticeably affects how your body processes foods, converts it to energy or stores it as fat. By analyzing your microbiome, future dieticians will tailor a diet plan that better fits your unique DNA and metabolism. Cosmetics. Aside from the use of new, skin friendly materials, the traditional cosmetic makeup you’ll use tomorrow will change very little from the cosmetics of today. But that doesn’t mean there won’t be any innovation in the field. In 10 years, 3D printers that let you print out basic makeup at home will be commonplace, giving users far more flexibility in terms of the colour range they have access to. Niche makeup brands will also begin using a range of smart materials with unusual abilities—think nail polish that changes colour instantly with a command from your makeup app or foundation that hardens to better protect you from the sun, then becomes invisible indoors. And for Halloween, you can even combine makeup with future holographic tech to make you look like anyone or anything
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SHOWING DIFFERENT FACES THROUGH A PROJECTOR / CHARLES JEFFREY COLLECTION OPTIONAL BEUATY IS ABOUT CHANGING YOUR IDENTITY IN THE FUTURE. WHAT IS GOING TO BE THE BEAUTY NORM? DO WE STILL NEED MAKE UP TO MAKE OURSELVES PRETTY? THIS IS ALL ABOUT SHOWING YOUR TRUE SELF TO THE OUTSIDE WORLD. WHO DO YOU WANT TO BE IN THE FUTURE?
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IDENTITY INFORMATION
1. We Live Liquid Lives Liquid lives cannot keep their shapes for long. Liquid lives are lived under constant change, and therefore under constant uncertainty – not in the least due to FOMO (fear of missing out). Liquid lives can be utterly exciting, but miss solidity. 2. Pluralistics Without solidly ascribed identities and positions we zap our lifestyles and identities together from the kaleidoscopes of ingredients that are offered to us – both online and offline. 3. Narcissism on the Rise Are friends becoming producers of ‘likes’ in the first place? More and more 20, 30, 40-somethings see themselves as brands – brands to show off and sell to the world. This is the further rise of Narcissism. It forces us all to pursue continuous impression management. 4. Togetherness In our liquid lives, in our pluralistic worldviews & identity construction togetherness is the pulsating desire, preoccupied with ourselves as we are. Both real togetherness and imagined, symbolic togetherness. 5. Meaning, meaning, meaning In the age of liquid individualism the search for beacons that lead us, for canopies that shelter us, is all-important. It is the reason why, more than ever before, we clinch to stories that radiate a sense of meaning. From the Bible to the Kardashians: No Story No Glory.
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ERASING MEMORIES TO HEAL THE MIND Maybe you were cheated on by someone you loved, or maybe you forgot your lines at a major public speaking event; negative memories have a nasty habit of lingering in your mind. Such memories can either teach you to make better decisions, or they can make you more cautious of taking certain actions.
But when people experience more traumatic memories, such as finding the murdered body of a loved one or surviving a war zone, these memories can turn toxic—potentially leading to permanent phobias, substance abuse, and negative changes in personality, like increased aggression, depression, etc. PTSD, for example, is often referred to as the disease of memory; traumatic incidents, and the negative emotions felt throughout, remain stuck in the present as sufferers cannot forget and lessen their intensity over time. That’s why when traditional conversational-based therapies, drugs, and even recent virtual reality-based therapies, fail to help the patient overcome their memory-based disorder, future therapists and doctors may prescribe the removal of the traumatic memory altogether. Yes, I know, this sounds like a Sci-Fi plot device from the movie, Eternal Sunshine of the Spotless Mind, but research into memory erasure is moving faster than you think.
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CLOTHING OF THE FUTURE Thanks to researchers at the University of Berkeley in California, there is now technology available that changes the colour of your shirt. Talk about changing the fashion world forever.
When introduced to the idea of a colour changing shirt, a lot of complexities come to mind. They have shirts that light up or have moving images on them – for those, the use of electrical equipment to switch on the lights or hologram is necessary. Over at EBB, they have simply focused on the primary essential of clothing making: thread. In simple terms, the thermochromic threads will change colour when voltage is applied to them. “The thermochromic pigments change colours in slow, subtle, and even ghostly ways, and when we weave them into fabrics, they create calming ‘animations’ that move across the threads,” What’s Next? The colour changing fabric is just a starting point. After this technology has been mastered the next step is to have interactive screens on the shirts. Think something along the lines of an iShirt, where you can check to see if you’ve missed a phone call, play games, and maybe even skype your family on your shirt.
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AUGMENTED REALITY AND VR At a basic level, augmented reality (AR) is the use of technology to digitally modify or enhance your perception of the real world. This is not to be confused with virtual reality (VR), where the real world is replaced by a simulated world. With AR, we’ll see the world around us through different filters and layers rich with contextual information that will help us better navigate our world in real time and (arguably) enrich our reality. Still confused? We don’t blame you. AR can be a tricky thing to describe, especially since it’s fundamentally a visual medium. Hopefully, the two videos below will give you some insight into AR’s future.
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TREND MASS MEDIA INFLUENCE
And then we come to the invention of mass media. Compared to the regional reach that religions and tribes enjoy, visual forms of mass media such as print, television, the Internet, and social media can affect beauty norms on a global scale. This is unprecedented in human history. Through mass media, content producers can heavily influence beauty norms by producing and promoting works of art that depict actors and models with purposefully chosen or crafted physiques, grooming, fashion, and personality. This is how the fashion industry works: The more a particular style of fashion is globally promoted to be ‘in vogue’ by leading influencers, the more said fashion sells in retail. This is also how the star system works: The more a celebrity is globally promoted, the more they are seen as sex symbols to be wanted and emulated.
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SYNTHETIC NATURAL look to sustainable methods such as biotechnology to grow natural synthetics rather than taking elements from the planet
• Social shopping: link inspiration with information on social media platforms, allowing consumers to seamlessly shop for products in an easy and convenient way. Collaborate with digital platforms or services to drive sales in new ways online • Face time: utilise technology such as facial recognition and eye tracking to gather data and track consumer shopping habits, as well as guide them through the shopping experience • Monthly rituals: create skincare linked to women’s menstrual cycles. Self-care is important – think about relaxing and soothing bath soaks and rubs that boost the mind and body • Embrace ageing: use empowering terms such as ‘pro-ageing’, ‘ageless’ and ‘slow age’ in product and marketing messages. Create products that target skin tone and texture rather than wrinkles and lines
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FAKE YOUTH the link between social media and depression among millennials, and the distorted self-image that we create from reality by living in a bubble.,
I’ts interesting because Frida en Miley were so open about their appearance and identity. Nowadays a lot of people don’t show their real identity on social media. Everyone is trying to be something that they actually aren’t. So it’s maybe relevant for the concept that it’s about showing your true identity instead of faking it. Maybe if we can do a thing with the mirrors that frida also used in her paintings for the installation would be amazing! So you can actualy see someone in different perspectives. Conclusion: What i found out is that i’m not sure if it’s still relevant for 2028 because this topic is something that’s really going on right now. So that means we have to find another way to look at this subject to make it more i nnovative.
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conclusion The future trends of 2028 are going to deal with the themes of Biotechnology, Physical beauty and health, Technology and the envolving lifestyle society. Physical beauty and being physically fit remains an unspoken indicator of an individual with the drive and self-discipline to stay in shape, as well as the wealth needed to eat healthy. For this reason biotechnology is going to be used a lot for example to produce an ‚exercise in a pill‘. This pill is going to help people to lose weight and achieve improved overall health. Through mass media such as print, television, the Internet, and social media, content producers can heavily affect beauty norms by producing and promoting works of art and fashion.
By feeling to need to always fit into the bauty norms, smart materials and technologies are going to be used for cosmetics, as for example a 3D printer to apply your daily make-up with a vivid palette of colours such as new technologies like projecting make up on your face or someone elses face on your own to change your identity. Concerning fashion we are going to have a huge development concerning materials by developing smart materials which can change colour and also project the happenings from your phone on your clothes with the possibility to react on those through your clothes as well. Virtual reality is even going to make a step further into augmented reality where you can expereince digitally modify or enhance your perception of the real world. With the use of technology traumatising experiences don‘t need to bother you anymore but can be just easliy removed. Through nowadays pressure, fast living world and millions of offers, our society is going to loose solidity which causes the ongoing change of our lifestyles and identities from the kaleidoscopes of ingredients that are offered to us. We see ourselves as brands to show off and sell to the world. We are constantly on the hunt for the next moment of joy, which is not going to last long. Friends and human contact leaves us unstaisfied and becoming producers of ‘likes’ in the first place which is going to continue with the further rise of narcissim on the long term.