run the world ball

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WELCOME

Hello!

nd so it is, The Run the World Ball is now! Tonight was always going to be a special night for so many reasons. It’s about raising money for a wonderful cause, enjoying great company in a fantastic venue and being entertained! I am so grateful to each and every one of you for attending, your support for my challenge is hugely appreciated and makes all the time and effort that organising an event like this takes, worth it. Thank you to all those who have been involved, the advertisers who have bought space in our brochure and donated to the cause, the wonderful team at the Earl for their hospitality and all of the generous businesses who have contributed to tonight’s auction. We’d also like to thank the band, The 48Ks, who will surely get us up dancing after dinner! I am sure I will be saying thank you to a lot more people over the course of the night but for now my final thanks goes to two ladies who have worked nonstop for the past four months to make tonight possible, my girlfriend Sophia King and friend Sophie Pendlebury. I hope you enjoy the evening and keep reading on to find out more about me, my challenge and the wonderful cause I am doing it all for. I know by the end you’ll be thinking what a great little brochure this is and for that I must thank Emma Pearson of EP Media Services. I would also like to say thank you to Tom Fitzsimons for sharing the wonderful photos of his own experience of the Marathon des Sables that are featured throughout! Thank you all again,

Rew

Image Copyright: Tom Fitzsimons


ABOUT

I’m not the fastest but I hope to go the furthest and make a difference

Name: Andrew Landells aka. Rew Age: 28

Likes: Running, fishing, eating & Dexter. Dislikes: Fast food, The X Factor & having to put my clothes in the drawer, not on the floor.

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hose of you who knew me in the early days, might remember a slightly different version of me…To be fair a lot of people who haven’t seen me since school don’t even recognise me! It might be something to do with the fact that I am literally half the man I used to be. A diet of cabana sausage and other rich Italian foods from a young age did have certain side affects…but my girlfriend thinks I looked adorable so it’s all ok. But now you might see a very different Rew, one who spends a lot more time in the gym and on the roads than at the deli stand in the market, not that you’d struggle to get me to it! I grew up in Harworth, a mining town on the edge of South Yorkshire and Nottinghamshire and the home of the great Tommy Simpson (1937-1967) one of the most successful English road racing cyclists (before Wiggo!) I work as a fire fighter at the Doncaster Sheffield Robin Hood Airport and last year qualified as a Personal Trainer. It was back in 2005 when I ran my first of three Tough Guy races that I got the bug for raising money for charity and pushing my limits. I’d like to think that previous experience in taking part in extreme events might put me in good stead for the MdS, but I get a funny feeling that running through icy water and mud on the last Sunday


in January might not be the best preparation for running 150 miles across the Sahara desert. I think me running on the spot with my girlfriend blowing her hair-dryer in my face might be of more use…So it was last June that I decided to sign up for the Marathon des Sables. I’d watched James Cracknell take it on in his documentary ‘Toughest Race On Earth’ and I was hooked. I watched it again with Rew won the Sophia and she just turned and looked at me, I was grinning like a maniac at the 'Sporting Hero Award' screen and she just said ‘No!’. Then I signed at this years up. A colleague also spurred me on after he Doncaster Pride said “only talk to me when you’ve signed Awards! up to the MdS” I love a challenge! Straight away I got my trainers on and started running – 10ks, half marathons, training runs and a few ultras! I’ve met some great people along my ultra journey and have already planned to tackle a few more ultras after the MdS with some of them! I may not have been born a runner but I am certainly making every effort to become one. When I run I just get lost in myself, I love the freedom it gives me, I love to watch the world pass me by and the more I run the more I feel that this is what we were all born to do. Running is my way of exploring the world. Even though I haven’t done the Marathon des Sables yet I’m already compelled to take it further and eventually compete in a multi stage event in the total opposite of climates...the artic! I may not be the fastest but I hope to go the furthest and make a difference whilst I do it, knowing that every run I do, every time I go that little bit further I am making a difference for people who really need it. It’s not just about raising money for Mencap but it’s also important to me that each one of you tonight goes home knowing a bit more about this great cause. I hope you all have a fantastic night and enjoy the food and music! Feel free to grab me for a chat!

Running is my way of exploring the world


The Beauty & Brains Behind the Operation

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f there is one way to test the bonds of your relationship, it’s to sign up to an extreme endurance race without telling your girlfriend and then ask her to help you raise £10,000 for charity. Having been with Rew for more than three years I have seen him become the runner he is today, what started out with just a couple of crazy ‘Tough Guy’ runs in the bitter cold of late January has now turned into 30-60mile runs all over the UK in all weather conditions, and despite the crack of dawn starts and the constant worry, I couldn’t be prouder of him. Organising the ball has been at times the most frustrating and defeating thing I have done whilst also being the best thing. I couldn’t have pulled it off without the help of some wonderful people and the support of those of you here tonight! Next year when Rew sets off on his 150 mile run across the Sahara he will have all of you to thank, because he wouldn’t have been able to do it without you.

Sophia

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know Andrew with living around the corner from him as a teenager and have seen him become more and more enthusiastic about running over the past few years. When he told me he was contemplating whether to run in the MdS my first question was: “What is it?” and then after describing it to me my second one was: “Are you crazy?” I knew I wanted to help him raise the £10,000 for Mencap from the start as I realised just how hard a challenge it would be and boy was I right! Planning the Run The World Ball has been tiring and at times frustrating but it also has been really fun anddifferent. My favourite part of organising are the free gifts we have donated by companies for the auction, hearing we had been provided with live TV show tickets was very exciting.

Sophie


“We would highly recommend Emma to other companies and we look forward to working with her again in the future�- Spitfire Services (Hull) Ltd

E-Brochures Newsletters Copywriting Web Design Advert Design Social Media Brand Design and Identity Public Relations

For all your marketing requirements For more information or a free quotation please contact Emma Pearson on: Tel: 01482 667055 Mob: 07925872204 Email: epmediaservices@outlook.com

Mencap helps make change at the London 2012 Paralympics

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t London 2012 athletes with learning disabilities were allowed to compete in swimming, table tennis and athletics following a 12 year ban from the games following an unfortunate event at Sydney in 2000 where members of the Spanish basketball team were found to have faked their disabilities. The imposed ban meant that athletes with learning disabilities have missed out on two games and have been prevented from performing at elite level competitions and subsequently have lost out on funding. In 2009 the IPC finally lifted the ban allowing athletes such as Jessica Jane Applegate who won gold and Aaron Moores who won silver, to compete in their first Paralympic games in front of their home-crowd at London 2012.



THE RUN

Marathon des Sables Image Copyright: Tom Fitzsimons

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unning 150 miles through Earth’s largest desert in temperatures reaching 120F with nothing but your backpack for company. No, this isn’t a nightmare, this is the Marathon des Sables.The six day event is dubbed “the toughest footrace on Earth” and it’s not hard to understand why. The terrain is rocky, uneven and don’t forget the sand dunes that cover 20% of the course.Everything the racers will need during the week will be carried on their back so think food, clothes, first aid kit, sleeping bag and the compulsory venom pump. The only thing they can expect to be taken care of is the tent and their water which will be handed out at checkpoints along the courses. It’s not only physical fitness that is needed to complete the MdS. Participants will experience a lot of mental stress through heat, injury and fatigue and nothing but determination will get you to the end. The racers will be running around a marathon a day except for day four where they will face the toughest challenge of the event. A 50 mile stage will challenge the participants’ stamina, willpower and belief. Very few make it to the checkpoint before dark and some make it after dark the following day but you can bet they will put everything in to crossing that line. They hardly have time to catch their breath before they are out again running another marathon and half before the week is finally over and then they can rub their blisters by the hotel pool.


Previous Runner Experiences

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ack in September Rew went through to Wakefield to meet Tom Fitzsimons aka @DryingOut, a recovering alcoholic who took on the Marathon des Sables in 2010 as part of his recovery. Speaking about his experience of the event he surprisingly chose Day 4 (the longest stage) as his favourite moment: “The feeling when you’ve completed it and the clarity from it all, by far the most overwhelming and stand out moment of it all”. The toughest part came early on during Day 2: “ I have a big fear of heights and there was a huge Jebel – which is basically a mountain, it was tough to overcome that”. Despite the heat, fatigue, and physical stress of the event he never considered giving up and would even do it again. “I’d definitely go back – I’ve got a time to beat now!” In training for the event Rew has taken part in Ultraraces across To complete the race the UK, most of which were organised by Rory ~Coleman, is a dream come true an MdS veteran and legend having already completed the event an incredible 9 times, more than any other British competitor and he’s signed up for next year too! “This six stage, 150 mile race in Morocco’s Western Sahara is an amazing life experience for anyone brave enough to tackle this desert adventure. It’s hard to get into and even harder to finish but well worth the effort. To complete it is a dream come true, to complete it NINE times - Pure Madness.”

Image Copyright: Tom Fitzsimons


I have a big fear of heights and there was a huge Jebel – which is basically a mountain, it was tough to overcome that

Image Copyright: Tom Fitzsimons


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VENUE

The Earl of Doncaster

aving undergone a £4.5 million renovation The Earl of Doncaster Hotel has well and truly earned its luxury 4 star status. Since opening its doors in 1816 The Earl of Doncaster Hotel, which has had almost as many names as it has rooms, has sought to serve the needs, not only of the local town but also travellers to the town. Now boasting 89 en-suite bedrooms, The Earl is the largest premium hotel in Doncaster & is perfectly situated in the town centre for events, conferences, dining & accommodation. It's fabulous Art Deco style sets it apart from the wealth of modern and contemporary hotels we see now. It harks back to a bygone era of glitz and glamour and offers luxury to its guests. The restaurant offers a relaxed & comfortable dining experience with a great menu and hosts an adjoining cocktail bar, the perfect venue for intimate pre- dinner drinks. The luxurious bedrooms & suites are the ultimate retreat for guests on leisure breaks whilst their ‘crashpads’ – featuring a single bed & shower are perfect for short business stays. “The Earl now stands established as one of Doncaster’s finest hotels, offering supreme accommodation, conference and banqueting facilities.” We would like to say a huge thank you to The Earl of Doncaster for their hospitality and their support for this wonderful event and cause.



MENCAP

WHO ARE MENCAP?

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n the UK there are 1.5 million people with a learning disability. That’s one in 40 people. It is a very large figure which is why it’s hard to believe that learning disabilities are so difficult for people to understand and is such a taboo subject.

What is a ‘learning disability’?

A learning disability is an unseen disability and can be more difficult to understand, particularly in a sporting environment. Nick Parr, National Sports Manager for Mencap

A learning disability is caused by the way the brain develops. They can be mild, moderate, severe or profound, but all are life-long. People with a learning disability find it harder than others to learn, understand and communicate. Whilst some need support with everyday things - such as shopping and cooking, or travelling to new places, those with profound and multiple learning disabilities need full-time help with every aspect of their lives - including eating, drinking, washing, dressing and toileting. Like all of us, people with a learning disability are individuals who want different things in life and need different levels of support. A learning disability does not prevent someone from learning and achieving a lot in life if given the right support. It’s not a mental illness, a disease nor a mental handicap - most people with a learning disability find this outmoded term offensive.


The Voice of Disability Mencap has offered services and advice for individuals and their families and campaigned for changes in order to provide better opportunities since the 1940s. Judy Fryd was a mother whose child had a learning disability and in 1946 she formed The National Association of Parents with Backward Children which later became Mencap in 1969. Over the past 20 years a number of Acts have been passed through Parliament providing more prospects for those affected and more centres have opened allowing more support. There are now 500 centres dotted around the UK that are run by Mencap dedicated to caring for those in the local area.

The Marathon des Sables The Marathon des Sable will be a life-changing event not only for Andrew but the people who will benefit from the ÂŁ10,000 he is raising for the charity. The money will go towards: providing quality services in a number of areas which include housing, education, employment and personal development which allows individuals to live a life as independently as they can, providing help and advice through their website, helplines and campaigning for equal rights.

I like the fact that Mencap helps to empower people by giving them their own home and enabling them to work so they don't feel so helpless and victimised. - Will Young

For more information on Mencap please visit their website: www.mencap.org.uk


Inspire Me Project

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ew visited a class who were taking part in an Inspire Me workshop at the Norton College in Sheffield. Inspire Me is an exciting project designed to give young people aged 14-25 the chance to explore new opportunities. It provides practical activities and training to young people with a learning disability giving them the opportunity to build their confidence and learn new life skills. With the support of the Co-operative Group, the project will change the lives of 25,000 young people with a learning disability aged 1425 and their families by supporting and inspiring them to be the best that they can be. Of his visit Andrew noted the

participant’s sheer enthusiasm andstrength of character: “Each one of them was participating because they wanted to learn basic skills to help them to look after themselves, have access to better opportunities, and find a job – things that we often take for granted. I had a great morning working with them and it’s inspired me even more to succeed in my challenge”.

http://inspireme.mencap.org.uk/

Auction & Raffle We would like to thank you to all those that have contributed to our auction: The Earl of Doncaster Sheffield Wednesday Football Club Daniel Slaney Elemis Media Spa Sarah Stevenson MBE The Little Sweet Shop The Gentleman's Retreat Yorkshire Wildlife Park Rouge Percy’s at YC Leisure


Rew’s Running Checklist:

RotherValley 10km Rossington Gallop 10km Isle of Axholme Half Marathon

RUNS

Barnsley 10km

Worksop Half Marathon x 2 Tough Guy x 3 Men’s Health Survival of the Fittest Adidas Thunder Run 24 ULTRARace Peaks 40m Cardiff City ULTRA 50m Grantham Canal ULTRA 30m/30m Round Ripon Ultra 35m Nottingham ULTRA 50km

Rew’s Running To Do List: Marathon des Sables The Wall Ultra Run Helly Hansen – Beauty & the Beast Marathon Badwater Relentless Ultra – Trail Mont Blanc Yukon Arctic Ultra

NDW100

Rew Facts: •Since September 2011 Rew has clocked over 300 miles and that’s just for races! Not taking into consideration the average of 20 miles per week he does in training which adds up to over 1000 miles ! •Rew has worn through six pairs of trainers in just one year s0 far! •He’s burnt over 50,000 calories since May 2012.



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