PROMOTION
GYMSHARK x Whitney Simmons She’s back for a second collection! Gymshark X Whitney Simmons: Season 2. Out Now!
You didn’t really think we were going to stop at one collection, did you? Since the Autumn launch of Gymshark x Whitney Simmons last year, Whit, and our Womenswear Design Team have been quietly working away behind the scenes, with your feedback in mind, to create its beautiful evolution. New Fabrics. New Colours. New Branding. New Designs. The same core message. When creating exclusive capsule drops with our athletes, we want each item within the range to be 100% bespoke - a nod so to say, to each of our athletes unique talents and what they stand for. From the messaging behind the collection, to the reason why a certain shade of colour was chosen - everything is thought out meticulously. Gymashark X Whitney Simmons: Season 2 is no different. Since the beginning, Gymshark x Whitney Simmons has paid homage to Whitney’s daily mantra “it’s a beautiful day to be alive”, with
the hopes that her collection would then inspire confidence, joy and positivity through every workout, and every day to those that wore its buttery-soft fabrics. Gymshark x Whitney Simmons: Season 2 expands on that core message, whilst also exuding a total celebration of self-acceptance. “It’s a beautiful day to be you.” This second collection is your daily reminder that you are beautiful. Beautiful in every sense of the word. Because beauty is about embracing what makes you, you. Absolutely, unwaveringly, unapologetically, you. It’s about owning your ‘flaws’ and ‘imperfections’ like no one else could. It’s about embracing the you of today for everything she is, and endeavouring to make the you of tomorrow just that little bit better. It’s time we stop pretending to be things we aren’t, and instead, start loving everything we are.
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