Mineral Treatment is the first product line designed and reformulated while respecting the environment and the philosophy of Emmebi Italia, strongly committed to environmental sustainability and aware of individual needs. Today Mineral Treatment is a Totally Green formula, absolutely transparent about the origin of its ingredients and with a very competitive performance compared to “conventional� cosmetic products. With no substances derived from petrolatum, parabens, aggressive surfactants, such as SLES, Nickel and synthetic, it contains more natural and active ingredients and ensures a synergistic action with biological processes, thus breaking the vicious circle of ingredients altering or aggravating hair oxidation and sensitization processes. The exclusive formula of Mineral Treatment was designed to offer the most effective solutions and longer lasting results. Mineral Treatment results from the fusion of a vital combination: Science and Nature. With a scientifically focused and attentive approach, our brand promotes skin and hair health and beauty. Our products are all characterised by a scientific approach that helps us offer you more innovative and effective solutions.
WHY DOES HAIR FALL OUT? A thick head of hair is synonymous with health and well-being. Straight or curly, long or short, blond, brown or black, our hair is a key element of our look; that is why we must take care of it and preserve its health and volume. Our hair is characterised by a natural cycle that is constantly renewed. This cycle consists of three stages: Anagen phase: growth. It lasts an average of four years. Catagen phase: cession. It lasts about three weeks. Telogen phase: rest. It lasts 3 to 4 months. Every day, we lose on average 60 to 100 strands: this is quite normal since, after a latent period which lasts 2 to 5 months, a new growth stage begins. The new hair will replace the hair previously fallen. Of course, if we are talking about excessive hair loss, then this is not a natural event and it may be caused by different factors. Acting promptly is critical to reduce excessive hair loss.
The causes of excessive hair loss Excessive hair loss is a pretty common problem which affects more and more women and men. Two out of three people suffer from excessive hair loss with 60/100 strands lost every day. Causes: hereditary factors, stress, fatigue, hormonal imbalance, pregnancy. Human hair loss patterns also change with the seasons. In all cases the hair root is severely weakened. The growth phase is shortened and the hair falls out earlier than expected.
THE SOLUTION? Mineral Treatment, in combination with the innovative anti-hair loss patch gradually releasing its active ingredients. An effective hair treatment that improves scalp conditions and follows the different stages of the hair growth cycle. This incredible Anti-hair loss intensive treatment by Emmebi Italia strengthens and promotes the natural hair growth cycle, fully compensating for root nutritional deficiencies and making the hair thick, healthy and shiny.
Action: 1. It gently cleanses the hair with the special “NO SLES� formulation of a special shampoo. 2. It increases the level of energy brought to the cells that form the hair, thanks to the organic sulphur contained in the treatment, determining the flow of vital natural amino acids (cysteine). 3. It fights free radicals effect during the hair growth phase. 4. It improves the range of nutrients required to fight hair loss, blocking the action of the enzyme 5-alpha-reductase, which is responsible for hair loss and thinning, thanks to Serenoa Repens, released and absorbed by the epidermis when applying the Patch. The combined action of TC Strong growth factor + anti-hair loss Patch reduces temporarily and widespread hair loss, promoting hair thickening and regrowth.
It promotes hair regrowth It reduces temporary, widespread and androgenetic hair loss It nourishes the roots It improves the energy production of cells responsible for hair formation It makes the hair stronger, healthier and thicker
BIOFORMULATIONS with:
Bath
Treatment
Anti-hair loss Patch*
VITALISED WATER; PRECIOUS ESSENTIAL OILS; CELLULE APPLE ACTIVE STEM CELLS; CERTIFIED RAW MATERIALS
TA Growth factor bath
TC STRONG Lotion
*Hair loss prevention treatment
250ml
growth factor 50ml
30 pcs.
P R O D U C T SNO I N C L U D E D DTA E IN THE PROGRAM
This treatment was designed to fight all types of hair loss, including hereditary and temporary hair loss caused by different problems, such as stress and other physiological conditions. Boehmeria Nipononivea and Serenoa Serrulata extracts, contained in all products of this specific program will help solve all these problems. This intensive anti-hair loss treatment by Emmebi Italia includes an innovative Patch and the products of our Mineral Treatment line, designed to extend the hair growth cycle and make the hair stronger and thicker, without neglecting the hygienic aspect. Intensive action: use the combination TC strong + Patch every day for 60 days. Maintenance or prevention: apply TC strong 3 times a week and Patch every 24 hours. Repeat at least 2 times a year, at seasonal changes.
OUR PRODUCTS DO NOT CONTAIN: | Bath | Lotion | Anti-hair loss Patch* *Hair growth promoter.
ts, gredien in e iv t asis. ious ac egular b eir prec r h t a d n n o a rmed ducts be perfo t n all pro s e e u w m t t e atmen ergy b the syn , the tre s e lt t o u s m e o r o pr e best uring th s n e t a aimed
“T
”
• SLES
• PARABENS
• PETROCHEMICALS
• ARTIFICIAL DYES
• PESTICIDES
• ALCOHOL (except for TC STRONG)
• SYNTHETIC PERFUMES
• EDTA
“S
ignifican
t results
can also be obtain ed after Patch alo Even be using ne for 4 tter resu weeks. lts can b e obtain ed after 45/60 d ays. our anti-
hair loss
”
| Bath
| Lotion
| Anti-hair loss Patch*
TA growth factor hair bath* - pH 5-6 Hair cream bath characterised by a stimulating action promoted by Boehmeria Nipononivea extracts and vitalized water. It can be used on a regular basis; it invigorates and cleanses the hair without damaging it.
TC Strong – growth factor lotion* - pH 5.5 Treatment designed to fight excessive hair loss.
30 anti-hair loss patches Anti-hair loss treatment.
HOW TO USE THE PATCH:
*Hair-growth promoter.
1. Apply the patch every evening, preferably at the same time. 2. Cleanse and dry the affected area between the neck and the ear. 3. Remove the patch from the sachet and apply it with gentle pressure, so as to stick it well. Leave on for 12 hours. On the next day, do not stick the patch to the exact same area of the previous day. Each Patch can be used only once.
Let the hair bath on for a few minutes, then rinse thoroughly with water.
The synergy of its different components: white thyme, apple active stem cells, Serenoa Serrulata and Boehmeria Nipononivea, stimulates cell metabolism and protects the hair from free radicals. Apply it after the hair cream bath as a preventive treatment three times a week; if you need a more intense treatment, use it every day for 4/6 weeks.
*Hair-growth promoter.
*Hair growth promoter.
Apply it directly to damp hair, then use TC Strong growth factor lotion** pH 5.5.
• 30% increase in hair density and improved tensile strength. • Shiny hair and longer hair growth cycle. • Increase in the level of keratinocytes, which promote hair growth and make the hair stronger. • Stimulation of blood microcirculation that facilitates cellular oxygenation and nutrition. • Anti-free radical action, protection of the follicular membrane from premature hair aging. • Decreased levels of scalp sebum, often causing excessive hair loss.
HOW TO USE THE LOTION: IDENTIFICATION OF “ZAP” POINTS (preferred application areas) Divide the head into three sections, starting from the right side of the head, near the right eye, moving closer to the central area, near the nose and, finally, over the left eye. Apply the product about 2 cm from the hairline, three times while keeping the same distance, and moving closer to the back of the nape.
view from above
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Hair salon instructions PROGRAM
ANOMALY
The right remedy for all hair issues... A complete treatment designed to solve all hair problems.
SALON USE
SALON/HOME USE
SYNERGY
PRE-SHAMPOO
BATH
LOTION
PATCH
PATCH
ACTIVATING
HAIR LOSS
FIRE SYNERGY
TAL MOISTURISING GEL
TA GROWTH FACTOR
TC STRONG
ACTIVATING
ALOPECIA AREATA
FIRE SYNERGY
TAL MOISTURISING GEL
TA GROWTH FACTOR
TC ALOPECIA
FIRE SYNERGY
TAL MOISTURISING GEL
TA GROWTH FACTOR
TC STRONG
WOOD SYNERGY
TE SOOTHING EUDERMIC
TD SOOTHING
TD SOOTHING
ACTIVATING
MILD/SEASONAL HAIR LOSS
SOOTHING
BURNING-RINGLING
ANTIBACTERIAL HYPERHIDROSIS
HYPERHIDROSIS
CLEANSING SYNERGY
SKIN PURIFYING MUD
TI HYPERHIDROSIS
TH HYDRO MOISTURISING
SEBUM
CLEANSING SYNERGY
SKIN PURIFYING MUD
TG SEBUM-NORMALISING
TG SEBUM-NORMALISING
EARTH SYNERGY
TFSG CLEANSING PEEL
TFS ANTI-DANDRUFF
TFS ANTI-DANDRUFF
//
TO KERATINISING OIL
TF FREQUENT USE
TL MINERALISING
TS TREATED/THIN HAIR
TCR CONDITIONING MASK
ANTIBACTERIAL
SEBUM-NORMALISING
PURIFYING
DANDRUFF
HAIR
DRY/THIN
PATCH
PATCH
Treatments can be customised, using scalp treatments along with hair shaft products, for example: seborrheic scalp and treated hair shaft > CLEANSING SYNERGY + SKIN PURIFYING MUD + TS TREATED HAIR BATH + TCR CONDITIONING MASK.
24050 Mornico al Serio - BG I V i a
T
A
L
B a r a c c o n e
Y 1
Tel
+ 3 9
0 3 5 /8 4 4 7 0 0
Fax
+ 3 9
0 3 5 /8 4 4 0 8 3
info@emmebiitalia.com www.emmebiitalia.com