This publication highlights the importance of craftsmanship as a part of British heritage in contemporary practice by fusing illusory influences, whimsy and humour with traditions. Through this publication and the creation of a final collection, the designer seeks to challenge established perceptions of tailoring whilst adhering to traditions to appeal to a younger audience. Emphasis on the importance of craft was done through utilising traditional craftsmanship techniques of tailoring and collaborative jewellery pieces, infusing street fashion influences whilst referencing the heritage of male jewellery and garment adornment.