MARKETING UPDATE 31 Baldwin Farms North Greenwich June 7, 2024
RECENT AND UPCOMING MARKETING
DIGITAL BANNER CAMPAIGN
MAY
Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com
The banners click through to the property website. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
INSTAGRAM PROMOTION
MAY
Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.
FACEBOOK AD CAMPAIGN
MAY
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
BROWNSTONER - DIGITAL BANNER AD
MAY
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
GOOGLE RETARGETING PROPERTY AD
MAY
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
NYT.COM - DIGITAL BANNER AD
MAY
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
RECENT AND UPCOMING MARKETING
DIGITAL BANNER CAMPAIGN
JUNE
Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com
The banners click through to the property website. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
INSTAGRAM PROMOTION
JUNE
Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.
FACEBOOK AD CAMPAIGN
JUNE
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
BROWNSTONER - DIGITAL BANNER AD
JUNE
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
GOOGLE RETARGETING PROPERTY AD
JUNE
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
NYT.COM - DIGITAL BANNER AD
JUNE
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
INSTAGRAM PROMOTION
JULY
Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.
RECENT AND UPCOMING MARKETING
FACEBOOK AD CAMPAIGN
JULY
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
BROWNSTONER - DIGITAL BANNER AD
JULY
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
GOOGLE RETARGETING PROPERTY AD
JULY
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
NYT.COM - DIGITAL BANNER AD
JULY
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
MARCH 2023 TO APRIL 2024
PAST MARKETING
PAST MARKETING
MARCH 2023 - APRIL 2024
GREENWICH TIME PRINT AD
MARCH 2023
53,400 circulation: A regional Greenwich publication with a reach in both print and digital.
HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY
MARCH
Properties are displayed prominently within carousel and link directly to the home’s webpage.
WALL STREET JOURNAL PRINT AD
MARCH 24
FACEBOOK AD CAMPAIGN
MARCH
This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
GOOGLE RETARGETING PROPERTY AD
MARCH
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
NEWYORKTIMES.COM PROPERTY AD
MARCH
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
NEW YORK COTTAGES AND GARDENS MAGAZINE PRINT AD
MARCH/APRIL
NY Cottages and Gardens magazine delivers beautiful homes and gardens, trends in architecture and luxury. Circulation of 40,000 per issue.
GREENWICH MAGAZINE PRINT AD
APRIL ISSUE
10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.
CONNECTICUT COTTAGES AND GARDENS PRINT AD
APRIL ISSUE
Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury.
PAST MARKETING
MARCH
2023 - APRIL 2024
NEW
YORK TIMES HOMESBOOK
APRIL 13
Circulation of 180,744 copies - distribution includes New York City, Westchester & Connecticut New York Times.
GOOGLE RETARGETING PROPERTY AD
APRIL
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
NEWYORKTIMES.COM PROPERTY AD
APRIL
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
FINANCIAL TIMES (HOUSE & HOME SECTION / WEEKEND EDITION) PRINT AD
APRIL 22
The House & Home section of the Financial Times Weekend edition reaches wealthy people who are passionate about property, design and gardening.
NEW YORK TIMES - REAL ESTATE SECTION
APRIL 23
Back page of the Real Estate section. 8.6 million paid digital subscribers.
HOULIHAN LAWRENCE PORTFOLIO OF HOMES - NEW YORK TIMES INSERT
SPRING ISSUE
17,000 circulation: Our stunning magazine, published seasonally, is reserved for showcasing properties priced $2 million and above. 5,000 copies in total are inserted into the New York Times. Regional print insertions for the Portfolio include the Greenwich Time/Stamford Advocate.
GOOGLE RETARGETING PROPERTY AD
MAY
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
PAST MARKETING
MARCH 2023 - APRIL 2024
BROWNSTONER DIGITAL AD
MAY
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
FACEBOOK AD CAMPAIGN
MAY
This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
INSTAGRAM PROMOTION
JUNE
Showcase 31 Baldwin Farms on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
LUXURY
JUNE
PORTFOLIO INTERNATIONAL | DIGITAL BUNDLE
NEWYORKTIMES.COM PROPERTY AD
JUNE
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
HOULIHAN
LAWRENCE GALLERY OF HOMES
JUNE/JULY SUMMER ISSUE
37,000 circulation: All Houlihan Lawrence listings are featured in our quarterly print magazines. Each edition is circulated in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. They’re also available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.
DAN’S PAPER - PRINT VIEW AD
JULY
14,000 Circulation: A weekly lifestyle publication in the Hamptons.
FACEBOOK AD CAMPAIGN
AUGUST
This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
PAST MARKETING
MARCH 2023 - APRIL 2024
GOOGLE RETARGETING PROPERTY AD
AUGUST
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY
SEPTEMBER 4
Properties are displayed prominently within carousel and link directly to the home’s webpage.
WALL STREET JOURNAL PRINT AD
SEPTEMBER 8
Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.
HOMES OF THE TIMES, NEW YORK TIMES INSERT PRINT AD
SEPTEMBER 14
Circulation is 105,800. Distribution to New York City (Manhattan, Brooklyn, Queens, Staten Island & Lower Bronx), Westchester, Connecticut, Long Island, New Jersey.
NEW YORK TIMES - REAL ESTATE SECTION
SEPTEMBER 17
Back page of the Real Estate section. 8.6 million paid digital subscribers.
GREENWICH TIME FALL SHOWCASE PRINT AD
SEPTEMBER 22
53,400 circulation: A regional Greenwich publication with a reach in both print and digital.
GREENWICH SENTINEL PRINT AD
SEPTEMBER 24
Community newspaper and digital media source serving almost 20,000 homes and businesses and reaching an estimated 60,800 people.
FACEBOOK AD CAMPAIGN
SEPTEMBER
This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
ROBB REPORT DIGITAL AD
SEPTEMBER
Ad is seen by an affluent audience of real estate enthusiasts and placed to maximize awareness and drive traffic to the website.
PAST MARKETING
MARCH 2023 - APRIL 2024
GOOGLE RETARGETING PROPERTY AD
SEPTEMBER
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
INSTAGRAM PROMOTION
SEPTEMBER
Showcase 31 Baldwin Farms on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
BROWNSTONER DIGITAL AD
SEPTEMBER
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
HOULIHAN LAWRENCE GALLERY OF HOMES PRINT AD
FALL ISSUE | OCTOBER
40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.
GREENWICH MAGAZINE
OCTOBER 2
10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.
FINANCIAL TIMES (UK) PRINT AD
OCTOBER 21
The House & Home section of the Financial Times Weekend edition reaches wealthy people who are passionate about property, design and gardening.
HOULIHAN LAWRENCE PORTFOLIO OF HOMES
FALL ISSUE
17,000 circulation: Our stunning magazine, published seasonally, is reserved for showcasing properties priced $2 million and above. 5,000 copies in total are inserted into the New York Times. Regional print insertions for the Portfolio include the Greenwich Time/Stamford Advocate.
PAST MARKETING
MARCH 2023 - APRIL 2024
GOOGLE RETARGETING PROPERTY AD
OCTOBER
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
FACEBOOK AD CAMPAIGN
OCTOBER
This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
NEWYORKTIMES.COM PROPERTY AD
OCTOBER
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
ROBB REPORT DIGITAL AD
OCTOBER
Ad is seen by an affluent audience of real estate enthusiasts and placed to maximize awareness and drive traffic to the website.
BROWNSTONER DIGITAL AD
OCTOBER
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
INSTAGRAM PROMOTION
OCTOBER
Showcase 31 Baldwin Farms on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
FACEBOOK AD CAMPAIGN
NOVEMBER
This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
PAST MARKETING
MARCH 2023 - APRIL 2024
CONNECTICUT COTTAGES AND GARDENS MAGAZINE PRINT AD
NOVEMBER ISSUE
CT Cottages and Gardens magazine delivers beautiful homes and gardens, trends in architecture and luxury. Circulation of 40,000 per issue.
BROKER OPEN HOUSE
NOVEMBER 14
45 agents attended Broker Open House
GOOGLE RETARGETING PROPERTY AD
NOVEMBER
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
BROWNSTONER DIGITAL AD
NOVEMBER
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
ROBB REPORT DIGITAL AD
NOVEMBER
Ad is seen by an affluent audience of real estate enthusiasts and placed to maximize awareness and drive traffic to the website.
INSTAGRAM PROMOTION
NOVEMBER
Showcase 31 Baldwin Farms on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
NEWYORKTIMES.COM PROPERTY AD
NOVEMBER
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
SERENDIPITY
NOVEMBER / DECEMBER | FALL / WINTER ISSUE
Luxury lifestyle magazine celebrating the best of life in the Northeast - specifically Fairfield & Westchester Counties, NYC.
PAST MARKETING
MARCH 2023 - APRIL 2024
HOULIHAN LAWRENCE GALLERY OF HOMES PRINT AD
DECEMBER 18
40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.
INSTAGRAM PROMOTION
DECEMBER
Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.
FACEBOOK AD CAMPAIGN
DECEMBER
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
BROWNSTONER - DIGITAL BANNER AD
DECEMBER
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
GOOGLE RETARGETING PROPERTY AD
DECEMBER
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
NYT.COM - DIGITAL BANNER AD
DECEMBER
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
GREENWICH TIME FULL PAGE PRINT AD
JANUARY 11
53,400 circulation: A regional Greenwich publication with a reach in both print and digital.
WALL STREET JOURNAL PRINT AD
JANUARY 16
Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.
PAST MARKETING
MARCH 2023 - APRIL 2024
HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY
JANUARY
Properties are displayed prominently within carousel and link directly to the home’s webpage.
INSTAGRAM PROMOTION
JANUARY
Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.
FACEBOOK AD CAMPAIGN
JANUARY
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
BROWNSTONER - DIGITAL BANNER AD
JANUARY
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
GOOGLE RETARGETING PROPERTY AD
JANUARY
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
NYT.COM - DIGITAL BANNER AD
JANUARY
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
MANSION GLOBAL /WSJ PRINT AD
FEBRUARY 5
Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.
HOULIHAN LAWRENCE GALLERY OF HOMES
SPRING | FEBRUARY 26
40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.
PAST MARKETING
MARCH 2023 - APRIL 2024
HOMES OF THE TIMES (NYT) PRINT AD
FEBRUARY
Distribution to New York City (Manhattan, Brooklyn, Queens, Staten Island & Lower Bronx), Westchester, Connecticut, Long Island, New Jersey. Circulation is 105,800.
CONNECTICUT COTTAGES AND GARDENS PRINT AD
FEBRUARY
Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury
INSTAGRAM PROMOTION
FEBRUARY
Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.
FACEBOOK AD CAMPAIGN
FEBRUARY
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
BROWNSTONER - DIGITAL BANNER AD
FEBRUARY
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
GOOGLE RETARGETING PROPERTY AD
FEBRUARY
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
NYT.COM - DIGITAL BANNER AD
FEBRUARY
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
PAST MARKETING
MARCH 2023 - APRIL 2024
DIGITAL BANNER CAMPAIGN
MARCH
Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com
The banners click through to the property website. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
GREENWICH MAGAZINE
MARCH
10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.
INSTAGRAM PROMOTION MARCH
Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.
FACEBOOK AD CAMPAIGN
MARCH
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
BROWNSTONER - DIGITAL BANNER AD
MARCH
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
GOOGLE RETARGETING PROPERTY AD
MARCH
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
NYT.COM - DIGITAL BANNER AD
MARCH
30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.
PAST MARKETING
MARCH 2023 - APRIL 2024
NEW YORK COTTAGES AND GARDENS MAGAZINE PRINT AD
MARCH/APRIL
NY Cottages and Gardens magazine delivers beautiful homes and gardens, trends in architecture and luxury. Circulation of 40,000 per issue.
DIGITAL BANNER CAMPAIGN
APRIL
Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com
The banners click through to the property website. Banners are targeted by geography; Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
HOULIHAN LAWRENCE PORTFOLIO OF HOMES
APRIL 29
17,000 circulation: Our stunning magazine, published seasonally, is reserved for showcasing properties priced $2 million and above. 5,000 copies in total are inserted into the New York Times. Regional print insertions for the Portfolio include the Greenwich Time/Stamford Advocate.
INSTAGRAM PROMOTION
APRIL
Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.
FACEBOOK AD CAMPAIGN
APRIL
This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
BROWNSTONER - DIGITAL BANNER AD
APRIL
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
GOOGLE RETARGETING PROPERTY AD
APRIL
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
WEB TRAFFIC AND MARKET STATISTICS
CUSTOM WEBSITE TRAFFIC StoneManorInGreenwich.com
Listing Traffic Last 30 Days 31 SAVES
874 VIEWS
ZILLOW.COM TRAFFIC
REALTOR.COM TRAFFIC
MLS LISTING ACTIVITY REPORT
LUXURY LISTING OVERVIEW
$10 MILLION TO 15 MILLION
Currently Available in Greenwich
15 Properties
Click to view listings
Click to view report with Days On Market information
In Contract in Greenwich
2 Property
Click to view listings
Click to view report with Days On Market information
Closed Sales since our list date (03/03/2023)
10 Properties
Click to view listings
Click to view report with Days On Market information
MARKET STATISTICS
SUPPLY / DEMAND ANALYSIS
M A R K E T O V E R V I E W
3 - Greenwich Residential, Single Family as of 6/7/24
AS OF JUNE 7, 2024 AS OF JUNE 7, 2023 2024 vs 2023 PRICE RANGE SUPPLY: ACTIVE LISTINGS DEMAND: PENDING SALES SUPPLY/ DEMAND RATIO* SUPPLY: ACTIVE LISTINGS DEMAND: PENDING SALES SUPPLY/ DEMAND RATIO* % CHANGE IN LISTINGS % CHANGE IN PENDINGS $0 - $999,999 4 6 1 7 6 1 -42.9% 0.0% $1,000,000 - $1,999,999 12 14 1 14 15 1 -14.3% -6.7% $2,000,000 - $2,999,999 14 13 1 16 13 1 -12.5% 0.0% $3,000,000 - $3,999,999 16 12 1 11 8 1 45.5% 50.0% $4,000,000 - $4,999,999 10 8 1 16 10 2 -37.5% -20.0% $5,000,000 - $5,999,999 11 5 2 11 5 2 0.0% 0.0% $6,000,000 - $7,999,999 21 12 2 17 10 2 23.5% 20.0% $8,000,000 - $9,999,999 6 3 2 7 5 1 -14.3% -40.0% $10,000,000 and up 28 2 14 21 4 5 33.3% -50.0% Market Totals 122 75 2 120 76 2 1.7% -1.3% *Supply Demand Ratio Key 1-4: High Demand 5-6: Balanced 7-9: Low Demand 10+: Very Low Demand SOLD PROPERTIES YEAR-TO-DATE YEAR-OVER-YEAR PRICE RANGE 01/01/202406/07/2024 01/01/202306/07/2023 % Change 2024/2023 06/08/202306/07/2024 06/08/202206/07/2023 % Change 2024/2023 $0 - $999,999 8 13 -38.5% 32 32 0.0% $1,000,000 - $1,999,999 14 18 -22.2% 61 64 -4.7% $2,000,000 - $2,999,999 19 19 0.0% 53 62 -14.5% $3,000,000 - $3,999,999 15 17 -11.8% 34 40 -15.0% $4,000,000 - $4,999,999 16 19 -15.8% 42 34 23.5% $5,000,000 - $5,999,999 6 9 -33.3% 27 32 -15.6% $6,000,000 - $7,999,999 12 9 33.3% 28 29 -3.4%
- $9,999,999 1 5 -80.0% 13 11 18.2% $10,000,000 and up 7 3 133.3% 15 7 114.3% Market Totals 98 112 -12.5% 305 311 -1.9% Median Sold Price $3,577,500 $3,275,000 9.2% $3,250,000 $2,950,000 10.2% MLS Source: Greenwich MLS, Property Type: Residential, Property Subtype: Single Family, Area : 3 - Greenwich, Sale Date(To): 06/07/2024, Show Market Totals: Yes, Result Display Median Sold Price, Enable DOM: No, Price Points: Ultra
$8,000,000
MARKET STATISTICS
SUPPLY / DEMAND ANALYSIS
M A R K E T O V E R V I E W Greater
Greenwich Residential, Single Family as of 6/7/24
AS OF JUNE 7, 2024 AS OF JUNE 7, 2023 2024 vs 2023 PRICE RANGE SUPPLY: ACTIVE LISTINGS DEMAND: PENDING SALES SUPPLY/ DEMAND RATIO* SUPPLY: ACTIVE LISTINGS DEMAND: PENDING SALES SUPPLY/ DEMAND RATIO* % CHANGE IN LISTINGS % CHANGE IN PENDINGS $0 - $999,999 5 8 1 12 8 2 -58.3% 0.0% $1,000,000 - $1,999,999 27 28 1 26 32 1 3.8% -12.5% $2,000,000 - $2,999,999 22 26 1 27 33 1 -18.5% -21.2% $3,000,000 - $3,999,999 22 22 1 20 14 1 10.0% 57.1% $4,000,000 - $4,999,999 15 10 2 21 13 2 -28.6% -23.1% $5,000,000 - $5,999,999 17 6 3 12 7 2 41.7% -14.3% $6,000,000 - $7,999,999 24 13 2 18 11 2 33.3% 18.2% $8,000,000 - $9,999,999 6 4 2 7 5 1 -14.3% -20.0% $10,000,000 and up 31 3 10 24 5 5 29.2% -40.0% Market Totals 169 120 1 167 128 1 1.2% -6.3% *Supply Demand Ratio Key 1-4: High Demand 5-6: Balanced 7-9: Low Demand 10+: Very Low Demand SOLD PROPERTIES YEAR-TO-DATE YEAR-OVER-YEAR PRICE RANGE 01/01/202406/07/2024 01/01/202306/07/2023 % Change 2024/2023 06/08/202306/07/2024 06/08/202206/07/2023 % Change 2024/2023 $0 - $999,999 9 21 -57.1% 42 49 -14.3% $1,000,000 - $1,999,999 44 54 -18.5% 131 159 -17.6% $2,000,000 - $2,999,999 40 36 11.1% 124 131 -5.3% $3,000,000 - $3,999,999 25 26 -3.8% 56 66 -15.2% $4,000,000 - $4,999,999 24 23 4.3% 60 49 22.4% $5,000,000 - $5,999,999 7 12 -41.7% 33 40 -17.5% $6,000,000 - $7,999,999 15 10 50.0% 33 34 -2.9%
- $9,999,999 2 5 -60.0% 14 11 27.3% $10,000,000 and up 7 3 133.3% 17 8 112.5% Market Totals 173 190 -8.9% 510 547 -6.8% Median Sold Price $2,900,000 $2,500,250 16.0% $2,568,750 $2,433,333 5.6% MLS Source: Greenwich MLS, Property Type: Residential, Property Subtype: Single Family, Area : 3 - Greenwich, 1 - Riverside, 2 - Old Greenwich, 4 - Cos Cob, Sale Date(To): 06/07/2024, Show Market Totals: Yes, Result Display : Median Sold Price, Enable DOM: No, Price Points: Ultra
$8,000,000
SAMPLING OF DIGITAL AND PRINT PROMOTION
GEO TARGETED DIGITAL BANNER CAMPAIGN
FLIGHT DATES: March 26 to June 24 TARGET SITES: WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYT.com
TARGETING: Manhattan, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK
DELIVERY REPORT
Total Days Delivered Impressions % Delivery Clicks C T R 0 17% 130 102 07% 77,523 31 Overall Delivery Summary March April 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 0K 1K 2K 3K D e l v e r e d I m p r e s s i o n s Delivery By Day By Site 0K 5K 10K 15K 20K 25K 30K 35K Del vered Impressions 0 10 20 30 40 50 Clicks 0 00% 0 05% 0 10% 0 15% 0 20% C T R 300x250 300x600 970x250 728x90 30 737 22 561 12,873 11 352 48 41 26 15 0 16% 0 18% 0 20% 0 13% Delivery By Unit Size 0K 5K 10K 15K 20K 25K Delivered Impressions 0 10 20 30 40 Clicks 0 00% 0 05% 0 10% 0 15% 0 20% C T R Barrons com Forbes com Fortune com FoxBusiness com NYTimes com Reuters com WSJ com 19 055 11,049 21,404 13,285 4 566 7 452 712 37 10 41 25 1 7 9 0 14% 0 19% 0 09% 0 15% 0 19% 0 12% 0 19% Delivery By Site Campaign Name: Ellen Mosher – 31 N Baldwins Farm Flight Dates: March 26th – June 24th Target Sites: WSJ com, Forbes com, Reuters com, FoxBusiness com, Barrons com, Fortune com, NYTimes com Ad Units: 728x90, 970x250, 300x250, 300x600 Targe�ng: Manha�an, NY, Hamptons, NY, San Francisco, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL, London, UK Total Impressions: 750,000 (250,000 per month) URL: h�ps://stonemanoringreenwich com/
GEO TARGETED DIGITAL BANNER CAMPAIGN
NY COTTAGES AND GARDENS
MARCH
ISSUE
/ APRIL
MARCH
2024
MAGAZINE
8,
GREENWICH
HL GALLERY OF HOMES
FEBRUARY 2024
CT COTTAGES & GARDENS
FEBRUARY 2024
HOMES OF THE TIMES (NYT)
FEBRUARY, 2024
MANSION GLOBAL / WSJ
FEBRUARY 5, 2024
JANUARY, 2024
HOULIHAN LAWRENCE LUXURY CAROUSEL
WALL STREET JOURNAL
@HOULIHANLAWRENCE @HOULIHANRE @HOULIHANLAWRENCE Source: OKMLS, MHMLS, CGNDMLS, SMARTMLS, 1/1/23- 12/31/23, Total Volume Sold by company, Single Family, Westchester, Putnam, Dutchess, Columbia and Fairfield Counties combined. PUT THE POWER OF THE #1 BROKERAGE NORTH OF, NYC TO WORK FOR YOU 12 ISLAND DRIVE, RYE, NY 10580 Custom-built 8000 square foot stone and slate home situated to take advantage of the breathtaking panoramic views of the Long Island Sound. This home provides the epitome of entertaining indoors and out. Located in the gated, North Manursing Island community. $13,950,000 M 914.391.2655 45 BINNEY LANE, OLD GREENWICH, CT Custom built LEED certified modern compound. 300’+ of waterfront, pier, guest & boathouses. $35,000,000 M 203.912.9233 M 203.705.9680 22 DAIRY ROAD, GREENWICH, CT A new Tanner White/Sound Beach Partners ultraluxurious, modern residence in Mid-Country. $16,500,000 M 203.705.9680 340 CROTON LAKE RD, BEDFORD CORNERS, NY Incomparable 14-acre hilltop estate with views of Hudson Valley. Five bedroom house, pool, tennis. $9,995,000 M 914.841.1919 26 PEACH HILL ROAD, DARIEN, CT Luxurious new construction home anchored by three-story foyer sited on 2.99 acres with pool. $7,495,000 M 203.246.7518 85 BIRCHALL DRIVE, SCARSDALE, NY Exceptionally private six-bedroom Manor home with an inviting circular courtyard. $6,835,426 M 914.584.3476 122 NASH ROAD, NORTH SALEM, NY Spectacular Modern retreat with pool, pool house, guest house, tennis, private pond, gardens. $6,250,000 M 914.841.1919 160 FOREST AVENUE, RYE, NY Custom 6,000+ square foot Colonial with five bedrooms, seven baths, and a professional suite. $5,795,000 M 914.391.2655 M 914.806.6552 41 WILDWOOD ROAD, SCARSDALE, NY Exceptional New Construction Colonial in Scarsdale with room for a pool. $4,550,000 M 914.523.0772 85 SPIER ROAD, SCARSDALE, NY Bright new construction to be completed by end of summer 2024. Natural light abounds. $4,550,000 M 914.772.1564 25 CARRIAGE TRAIL, TARRYTOWN, NY Magnificent clapboard home on 2.15 level acres with breathtaking views of the Hudson River. $7,250,000 M 646.352.1701 36 MAYFAIR LANE, GREENWICH, CT Stylish updated Mid-Country English Manor with a pool house, tennis court & guest cottage. $9,650,000 M 203.705.9680 M 203.561.9373 31 N BALDWIN FARMS, GREENWICH, CT Extraordinary custom stone/cedar home on 2.46 private acres with pool and pool cabana. $11,950,000 M 203.705.9680 16 WINDROSE WAY, GREENWICH, CT Regal waterfront estate in one of Greenwich, Connecticut’s most coveted gated communities. $17,500,000 M 203.705.9680 M 203.912.9233 34 SUNNYBROOK ROAD, BRONXVILLE, NY Yonkers. Exquisitely rebuilt and reconfigured this Georgian feels like a gracious new residence. $4,485,000 M 914.659.5856 38 WOODBINE AVENUE, LARCHMONT, NY This elegant, distinctive Georgian brick Colonial has been tastefully renovated and expanded. $3,450,000 M 914.262.8678 M 914.391.4995 21 ARCHER ROAD, HARRISON, NY A classic residence seamlessly blends charm and modern convenience with a fluid floor plan. $2,995,000 M 914.309.9685 23 CEDAR HILL ROAD, BEDFORD, NY Exceptional country Colonial on eight private, gated & landscaped acres in Bedford estate area. $2,750,000 M 914.646.5811 43 SNAKE HILL ROAD, GARRISON, NY Private oasis with gardens, ponds, waterfall, pool and views. Art studio and greenhouse. $2,700,000 M 617.899.3443 34 CREEMER ROAD, ARMONK, NY Custom build and design your dream home in prestigious Yale Farms with pool site. $2,645,000 M 914.772.3526 177 SOMERSTOWN ROAD, MILLWOOD, NY Custom-built Contemporary with walls of glass set on 6.2 acres. Chappaqua Schools. Low taxes. $2,595,000 M 914.261.7458 7 FAWN LANE, ARMONK, NY Custom-built five bedroom Colonial offers resort style living at its finest with pool and spa. $2,449,000 M 914.844.7259 32 CREEMER ROAD, ARMONK, NY Private estate with pool and tennis court on a secluded five plus acres. One bedroom cottage. $2,295,000 M 914.755.0130 85 HAIGHTS CROSS ROAD, CHAPPAQUA, NY Extraordinarily designed seven bedrooms residence sited on 8.86 wooded acres. $1,900,000 M 914.523.9248 M 917.992.4889 243 LAKE ROAD, PINE PLAINS, NY The residence offers 3280 finished square feet and 2200 unfinished square feet on 2.39 acres 2 parcels. $1,750,000 M 845.389.9952 M 914.489.7143 77 HOLLY PLACE, BRIARCLIFF MANOR, NY Exceptional open concept layout seamlessly merges natural vistas with modern interiors. $1,695,000 M 914.391.1409 62 TACONIC ROAD, MILLWOOD, NY Spacious six bedroom Cape Colonial with 5,000+ square feet has every amenity. A hidden gem. $1,680,000 M 914.469.1156 8 BISHOP PLACE, LARCHMONT, NY Welcome to the Manor and this charming, well-renovated four bedroom Cape Colonial. $1,650,000 M 914.20.8665 81 STAGE COACH ROAD, PATTERSON, NY Stunning one-of-a-kind, 4 bedroom Contemporary situated on 12 completely fenced in acres. $1,500,000 M 914.879.5211 M 914.588.8241 58 SEPTEMBER LANE, WESTON, CT A private home with gorgeous grounds, space and a spectacular entertaining pool area. $1,495,000 M 203.524.7559 M 203.892.2269 384 HARDSCRABBLE RD, NORTH SALEM, NY Lovingly expanded 1925 Colonial farmhouse on 6.3 acres with heated indoor pool and sauna. $1,349,000 M 914.450.5356 9 KENSINGTON TERRACE, BRONXVILLE, NY Meticulously updated Village Townhouse blending modern luxuries with its original charm. $1,325,000 M 917.855.2749 15 DAMIA DRIVE, DANBURY, CT Brand new 3,900 square foot distinctive modern Farmhouse with all-luxury finishes throughout. $1,300,000 M 203.947.5803 27 POND MEADOW LN, CROTON-ON-HUDSON, NY Architecturally brilliant 32-acre waterside gem, designed by Edgar Tafel, with views. $1,299,000 M 914.671.7730 585 MAIN STREET, #2E, ARMONK, NY The Byram offers one-level living for an upscale living experience in Armonk. $1,267,500 M 914.772.3526 30 SHAILIN LANE, BREWSTER, NY Stunning custom-built two bedroom, three-and-ahalf bath Colonial on over 10 acres on a cul-de-sac. $1,250,000 M 914.589.4609 73 HARDEN DRIVE, LAGRANGEVILLE, NY Majestic custom-built six bedroom home, with crafted features throughout. $1,200,000 M 845.797.5107 305 MILEWOOD ROAD, MILLBROOK, NY This unique home, tucked-away on a quiet country road in Millbrook enjoys casual living. $1,195,000 M 845.546.2151 198 RAMAPOO ROAD, RIDGEFIELD, CT Two historic New England charmers on a beautiful acre surrounded by rambling stone walls. $1,175,000 M 203.313.2600 3 BARLOW COURT, SOMERS, NY Move in ready, beautifully renovated 4 bedroom 3 bath Colonial with versatile floor plan. $1,049,000 M 914.715.6422 M 914.262.3204 235 N QUAKER HILL ROAD, PAWLING, NY 1928 old-style Colonial home filled with charm and beauty on a gorgeous 13 acres. $999,000 M 914.255.8078 M 845.222.2587 253 STUART DRIVE, NEW ROCHELLE, NY Stunning residence in Maplewood Park featuring modern design and luxurious finishes. $928,000 M 914.953.1118 2261 SALT POINT TPK, CLINTON CORNERS, NY Majestic six bedroom, six bathroom Colonial with five fireplaces that sits on 15 stunning acres. $925,000 M 914.673.8161 223 SECOND AVENUE, PELHAM, NY This sweet home is a commuter’s/walker’s dream. Well appointed with charm and original details. $820,000 M 914.548.8350 80 CARRIAGE DRIVE, RED HOOK, NY The carriage house is a beautifully updated Colonial-style home situated on 1.5 acres. $765,000 M 917.576.4144 96 DUTCHESS HILL RD, POUGHKEEPSIE, NY Beautiful custom stone & cedar sprawling fourbedroom contemporary set on over 2.5 acres. $699,000 M 845.797.5300 M 914.403.3368 25 ARDEN PLACE, YONKERS, NY Old-World charm mixes with modern amenities in this spacious three-bedroom home. $632,000 M 914.912.5473 19 LEO LANE, POUGHQUAG, NY Spacious well-kept three bedroom retreat offering prime living and entertaining space. $550,000 M 917.653.4099 M 347.865.1319 SCAN TO FIND YOUR HOME NORTH OF ,NYC Simply activate the camera on your phone or tablet,and hold it over the QR code. Explore Extraordinary JANUARY 16, 2024
JANUARY 11 , 2024 GREENWICH TIME
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NOVEMBER, 2023 ISSUE
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OCTOBER, 2023
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