7 Jones Park Drive | Marketing Update

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7 Jones Park Drive

Riverside

FEBRUARY 3, 2025

RECENT AND UPCOMING MARKETING

TARGETED EMAIL CAMPAIGN

JANUARY 17 TO 22

Pre list introduction Email sent to all New York and Greenwich Houlihan Lawrence agents.

7 JONES PARK DRIVE - LISTING GOES LIVE

JANUARY 22

JUST LISTED CARD

JANUARY 24

Sent to targeted addresses throughout Greenwich.

DIGITAL BANNER CAMPAIGN

JANUARY 24

Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com

The banners click through to the property website. Banners are targeted by geography; Pacific Palisades, CA, Brentwood, CA, Malibu, CA, Eaton, CA , Manhattan, NY, Hamptons, NY, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL

GREENWICH TIME PRINT AD

JANUARY 24

53,400 circulation: A regional Greenwich publication with a reach in both print and digital.

HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY

JANUARY 27

Properties are displayed prominently within carousel and link directly to the home’s webpage.

FACEBOOK AD CAMPAIGN

JANUARY

This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION

JANUARY

Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.

RECENT AND UPCOMING MARKETING

BROWNSTONER - DIGITAL BANNER AD

JANUARY

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

GOOGLE RETARGETING PROPERTY AD

JANUARY

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

NYT.COM - DIGITAL BANNER AD

JANUARY

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

CONNECTICUT COTTAGES AND GARDENS - PRINT AD

FEBRUARY ISSUE

Cottages and Gardens magazines in the Connecticut, Hamptons, and New York areas delivers beautiful homes and gardens, trends in architecture and luxury

WSJ PRINT AD

FEBRUARY 21

Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.

DIGITAL BANNER CAMPAIGN

FEBRUARY

Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com

The banners click through to the property website. Banners are targeted by geography; Pacific Palisades, CA, Brentwood, CA, Malibu, CA, Eaton, CA , Manhattan, NY, Hamptons, NY, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL

HOULIHAN LAWRENCE GALLERY OF HOMES

SPRING ISSUE

40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.

RECENT AND UPCOMING MARKETING

MAYFAIR INTERNATIONAL REALTY, LONDON

FEBRUARY

Featured property in front window dislpay

FACEBOOK AD CAMPAIGN

FEBRUARY

This ad is custom created and targeted to high-net worth individuals in NYC and Greenwich. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION

FEBRUARY

Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.

GOOGLE RETARGETING PROPERTY AD

FEBRUARY

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

BROWNSTONER - DIGITAL BANNER AD

FEBRUARY

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

NYT.COM - DIGITAL BANNER AD

FEBRUARY

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

DIGITAL BANNER CAMPAIGN

MARCH

Custom designed banners are being featured across financial websites including WSJ.com, Forbes.com, Reuters.com, FoxBusiness.com, Barrons.com, Fortune.com, NYTimes.com

Pacific Palisades, CA, Brentwood, CA, Malibu, CA, Eaton, CA , Manhattan, NY, Hamptons, NY, Beverly Hills, Laguna Beach, CA, Rye, NY, Palm Beach, FL, Miami, FL

RECENT AND UPCOMING MARKETING

GREENWICH MAGAZINE

MARCH ISSUE

10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.

NEW YORK TIMES - SUNDAY REAL ESTATE SECTION PRINT AD

MARCH 2

The Sunday Real Estate section includes New York City (Manhattan, Brooklyn, Queens, Staten Island & Lower Bronx), Westchester, Connecticut, Long Island, New Jersey. Circulation of 208,400

FINANCIAL TIMES (UK) PRINT AD

MARCH 15

The House & Home section of the Financial Times Weekend edition reaches wealthy people who are passionate about property, design and gardening

LUXURY PORTFOLIO INTERNATIONAL - DIGITAL BUNDLE

MARCH

Feature on Luxuryportfolio.com listing carousel. Feature in monthly “On the Market” email newsletter, which deploys to 10k+ qualified contacts including consumers , marketing contacts, brokers, owners and agents across the LPI network. Social Media post across LPI chanels.

GOOGLE RETARGETING PROPERTY AD

MARCH

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

NYT.COM - DIGITAL BANNER AD

MARCH

30,000 minimum guaranteed views: Your property will be displayed in rotation in an editorial style ad optimized for desktop and mobile.

FACEBOOK AD CAMPAIGN

MARCH

This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

RECENT AND UPCOMING MARKETING

BROWNSTONER - DIGITAL BANNER AD

MARCH

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

INSTAGRAM PROMOTION

MARCH

Posted on Ellen Mosher and Houlihan Lawrence Greenwich Brokerage accounts.

HOULIHAN LAWRENCE PORTFOLIO OF HOMES

APRIL

17,000 circulation: Our stunning magazine, published seasonally, is reserved for showcasing properties priced $2 million and above. 5,000 copies in total are inserted into the New York Times. Regional print insertions for the Portfolio include the Greenwich Time/Stamford Advocate.

MANSION GLOBAL /WSJ PRINT AD

APRIL 12

Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.

FACEBOOK AD CAMPAIGN

APRIL

This ad is custom created and targeted to high-net worth individuals in New York and Connecticut. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

GOOGLE RETARGETING PROPERTY AD

APRIL

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

BROWNSTONER - DIGITAL BANNER AD

APRIL

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

NYT.COM - DIGITAL BANNER AD

APRIL

30,000 minimum guaranteed views: Your property will be displayed in rotation in an

ONLINE PRESENCE

A SAMPLING DIGITAL EXPOSURE ACROSS

REAL ESTATE WEBSITES

NYTIMES.COM 72 MILLION UNIQUE DIGITAL VISITORS MONTHLY

WSJ.COM 20 MILLION MONTHLY ONLINE READERS

MANSIONGLOBAL.COM A LUXURY PROPERTY LISTINGS SITE, FOR LUXURY HOMES, MANSIONS

JUWAI.COM THE LEADING WEBSITE FOR CHINA'S REAL ESTATE INVESTORS

OKAY.COM A LEADING HONG KONG PROPERTY AGENCY

PROPGOLUXURY.COM A LUXURY US BASED ONLINE REAL ESTATE COMPANY IN ASIA

LUXURYPORTFOLIO.COM

LEADINGRE.COM

LUXURYREALESTATE.COM

PROPERTYLISTINGS.FT.COM

GLOBAL HIGH NET WORTH AUDIENCE FROM OVER 200 COUNTRIES. DIGITAL BUNDLE; HOMEPAGE SLIDESHOW, FEATURE IN MONTHLY "ON THE MARKET" NEWSLETTER, SOCIAL POST ACROSS LPI FACEBOOK, LINKEDIN AND TWITTER

REACHES 60 COUNTRIES IN 9 LANGUAGES

INTERNATIONAL NETWORK OF REAL ESTATE PROFESSIONALS

(FINANCIAL TIMES) LUXURY REAL ESTATE, REACHING BROKERS AND BUYERS WORLD WIDE

MAYFAIRINTERNATIONALREALTY.COM

LISTGLOBALLY.COM

HOULIHANLAWRENCE.COM

BROWNSTONER.COM

REACHING OVER 300 OFFICES ACROSS GREAT BRITAIN AND 180 MAYFAIR GROUP OFFICES INTERNATIONALLY

GLOBAL PROPERTY TRANSLATION IN 64 COUNTRIES | 100+ INTERNATIONAL REAL ESTATE WEBSITES

HOULIHANLAWRENCE.COM PROPERTY TRANSLATION DISPLAY ON THE GLOBAL LANGUAGE PAGES

BROOKLYNS MOST-READ REAL ESTATE WEBSITE REACHING 300,000+ UNIQUE MONTHLY VISITORS. PROPERTIES ARE DISPLAYED IN SEARCH RESULTS ZILLOW.COM

WEB TRAFFIC AND MARKET STATISTICS

LUXURY LISTING OVERVIEW

$4 MILLION TO $7 MILLION

Currently Available in Riverside/Old Greenwich

7 Properties

Click to view listings

In Contract in Riverside/Old Greenwich

1 Property Click to view listings

Closed Sales in since our list date (01/22/2025)

1 Properties Click to view listings

Listing traffic since list date Jan 22

169 SAVES

3,845 VIEWS

REALTOR.COM TRAFFIC

MLS LISTING ACTIVITY REPORT

MARKET STATISTICS

SUPPLY / DEMAND ANALYSIS

Riverside School District Residential, Single Family as of   2/3/25

$10,000,000

MARKET STATISTICS

SUPPLY / DEMAND ANALYSIS

Greater Greenwich Residential, Single Family as of   2/3/25

SAMPLING OF DIGITAL AND PRINT PROMOTION

JANUARY 17 TO FEBRUARY

JUST LISTED POST CARD

MAILED TO SELECT ADDRESSES

TARGETED EMAIL CAMPAIGN

JANUARY 17 - 22

GEO TARGETED DIGITAL BANNER CAMPAIGN

GEO TARGETED DIGITAL BANNER CAMPAIGN

LAUNCHED JANUARY 24

HOULIHAN LAWRENCE

LUXURY CAROUSEL

FEBRUARY

TARGETED CAMPAIGN

JANUARY 30 TO FEB 13

CT COTTAGES AND GARDENS

HL GALLERY OF HOMES

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