Riverside, Connecticut
HOULIHAN LAWRENCE
GREENWICH BROKERAGE
Riverside, Connecticut
HOULIHAN LAWRENCE
GREENWICH BROKERAGE
With 20+ years of real estate experience Ellen is one of the most respected and sought after agents in the industry.
105%
SELLING HOMES AT AN AVERAGE OF OF THE LIST PRICE IN 2023
A professional background in marketing/research and Ellen's love of negotiating make her an ideal fit for both Buyers and Sellers. Known for her strong work ethic, integrity and discretion, Ellen's focus is to ensure that each Client's real estate needs are met in a prompt, professional manner with a tailored individual strategy to meet their goals. She has built a reputation as a hardworking agent with the knowledge and expertise needed in this complicated market.
The Wall Street Journal has recognized Ellen as one of the Top 100 agents in the United States for eight years in a row.
$1.5+ BILLION
CAREER
20+ YEARS
REPRESENTING
THE #1 AGENT AT HOULIHAN LAWRENCE GREENWICH BROKERAGE.
BACKED BY THE #1 BROKERAGE REPRESENTING MORE BUYERS AND SELLERS THAN ANY OTHER GREENWICH BROKERAGE
PARTNERING WITH LARGEST GLOBAL NETWORK IN SALES AND SIZE.
SUPPORTED BY INDUSTRY-LEADING MARKETING PLATFORM.
Shared market intelligence is the Houlihan Lawrence advantage.
Ellen Mosher is the gateway to our dynamic network of top real estate agents regionally, nationally and globally. Each brings a wealth of knowledge and expertise about their local communities, and a shared passion for results. Together, we've cultivated the most meaningful connections for your success.
1,450 AGENTS
Houlihan Lawrence North of NYC Network
46,000 AGENTS
HomeServices of America National Network
1,700 AGENTS
NATIONAL AND GLOBAL PARTNERS New York City Network
550 MEMBER COMPANIES
70 COUNTRIES
Global Network
138,000 AGENTS
Houlihan Lawrence is a founding member of Leading Real Estate Companies of the World, an invitation-only network of top performing real estate companies with unparalleled sales and scale.
OUR GLOBAL NETWORK OF 70+ COUNTRIES:
ANGUILLA
ANTIGUA AND BARBUDA
ARGENTINA
ARUBA
AUSTRALIA
AUSTRIA
BAHAMAS
BARBADOS
BELGIUM
BELIZE
BERMUDA
BRAZIL
BULGARIA
CANADA
CAYMAN ISLANDS
CHILE
CHINA
COLOMBIA
COSTA RICA
CYPRUS
DOMINICAN REPUBLIC
ENGLAND
FRANCE
FRENCH WEST INDIES
GERMANY
GHANA
GREECE
GUAM
HONG KONG
ICELAND
IRELAND
ISRAEL
ITALY
JAMAICA
JAPAN
LEBANON
LUXEMBOURG
MALTA
MAURITIUS
MEXICO
MONTENEGRO
NETHERLANDS
NEW ZEALAND
PANAMA
PERU
PHILIPPINES
PORTUGAL
PUERTO RICO
QATAR
ROMANIA
SAINT BARTHELEMY
SAINT MARTIN
SCOTLAND, U.K.
SINGAPORE
SINT MAARTEN
SOUTH AFRICA
SOUTH KOREA
SPAIN
SWEDEN
SWITZERLAND
THAILAND
TRINIDAD AND TOBAGO
TURKEY
TURKS AND CAICOS ISLANDS
UNITED ARABIAN EMIRATES
UNITED KINGDOM
UNITED STATES
URUGUAY
VIRGIN ISLANDS, BRITISH
VIRGIN ISLANDS, U.S.A.
GLOBAL NETWORK IN SALES AND SIZE WITH 138,000 ASSOCIATES.
Houlihan Lawrence is owned by HomeServices of America, a Berkshire Hathaway affiliate. HomeServices is now the country’s largest residential real estate company with nearly 46,000 agents & 900 offices across the US.
Houlihan Lawrence is a founding member of LeadingRE, the largest network of independently branded real estate companies in the world with 550 firms in over 70 countries. LeadingRE has more broker-to-broker referrals annually than any other real estate network.
In addition to our website, each property also appears across the Houlihan Lawrence tablet and smartphone app, available for both iOS and Android devices. Downloaded by thousands each year, our app is the most advanced yet easyto-use real estate app specific to our areas. Users can save searches and share favorite listings with their agent of choice. Interactive features include map draw, augmented reality, geo-location search and journey search.
Honored by the prestigious WEBBY Awards, HoulihanLawrence.com attracts over 1.8 million visitors each year. The site draws a high volume of repeat visitors due to its enhanced home search functionality, mobile-optimized platform and awardwinning design.
Your property will be included in our proprietary service that matches current listings with thousands of active buyers by emailing them reports on homes that match their search criteria.
Our platform merges superior market intelligence and proprietary technology to drive results. There is a reason Houlihan Lawrence is the #1 real estate company north of New York City.
As the market leader North of NYC, we participate in the most home sales in the communities that we serve. With our proprietary reports, our agents have instant access to the most accurate market data and buyer trends.
Our exclusive valuation tool accurately prices a home’s value from the start to maximize results for our clients.
Proprietary buyer information, collected over years of market leadership means we are marketing with certainty. We Know Where Buyers Come From.
Our suite of tools instantly positions our listings in front of the right buyers; from the farthest parts of the globe, through the brokerage communities, and to our own exclusive network of over 1,450 agents.
Our agents are equipped with an industryleading marketing platform that instantly creates engaging designs on-the-go, backed by an in-house marketing team providing support at every step.
Our custom automated reporting suite keeps our buyer and seller clients engaged throughout their home journey to stay on the pulse of what’s happening with our listings.
Ellen Mosher equipped with industry leading resources to best prepare your home for the market.
• STAGING YOUR HOME
• VIRTUAL STAGING
• PROFESSIONAL PHOTOGRAPHY
• FLOOR PLANS
• 3D TOUR
• PROPERTY VIDEO
• COPYWRITING
Put your home in motion.
Produced with innovation and creative energy, our property videos are designed to command attention. Featured on HoulihanLawrence.com and distributed across social media channels and syndicated websites, our videos are optimized for sharing to maximize exposure.
A picture is worth a thousand words.
A memorable first photo is essential to create demand with potential home buyers. Our professionally-shot scenes capture every nuance and detail of your property, providing compelling visuals for all marketing efforts across digital and print.
Effectively share the story of your home with buyers.
Houlihan Lawrence’s expert wordsmiths craft listing copy that draws a buyer in and evokes emotion, while being search engine optimized to increase visibility.
Enhance your listing with detailed floor plans.
Floor plans increase engagement with your listing by providing a different perspective that showcases the flow of the home. A well-constructed floor plan allows serious buyers the opportunity to envision themselves, and their possessions, in each space.
Highlighting the details of your property.
Houlihan Lawrence brochures are designed with a clean, modern aesthetic to position your home as an attractive asset to today’s buyers. A high-quality brochure is a keepsake for buyers that attend a showing and can be a physical reminder to keep your home in consideration throughout their buying journey.
Targeting select neighborhoods.
Postcards continue to be a marketing strategy that effectively produce showings for properties. We herald your home’s arrival in the market with beautifully designed property postcards. Houlihan Lawrence has refined the approach by employing strategically-targeted geographical data that allows us to send property postcards to homeowners most likely to be considering a move.
Houlihan Lawrence is a proud member of the following prestigious national and global real estate networks.
HOMESERVICES OF AMERICA
Houlihan Lawrence is owned by HomeServices of America, a Berkshire Hathaway affiliate. HomeServices is the country’s largest residential brokerage firm, with 44,000 agents in 900 offices in the U.S.
LEADING REAL ESTATE COMPANIES OF THE WORLD | LeadingRE.com
Features listings from the largest network of independently branded real estate companies in the world, reaching 73 countries in 9 languages.
LUXURY PORTFOLIO INTERNATIONAL | LuxuryPortfolio.com
An award-winning, international website with 3 million high-net-worth visitors annually, translates your property into 9 languages.
MAYFAIR INTERNATIONAL REALTY | MayfairInternationalRealty.com
Reaching over 300 offices across Great Britain and 200 Mayfair group offices internationally, our London office offers the most experienced group of agents across the Atlantic.
BOARD OF REGENTS | LuxuryRealEstate.com
The Board of Regents is an exclusive network of the world’s most elite luxury real estate professionals spanning 73 countries.
IN EXCLUSIVE COMPANY
Leading Real Estate Companies of the World® (LeadingRE) is the home of the world's marketleading independent residential brokerages in over 70 countries, with 550 firms and 138,000 sales associates producing 1.3 million global transactions.
Luxury Portfolio & LeadingRE LeadingRE
BRAND REACH OF OUR NETWORKS
In just six months combined, our syndication partners have received more than 2.3 Billion page views
550 MEMBER COMPANIES
70 COUNTRIES
138,000 ASSOCIATES WORLDWIDE
NETWORK OF NYC AGENTS
We have the connections and marketing resources to reach the NYC buyers.
Ellen's relationships with a network of top producing agents in the NYC area and Houlihan Lawrence affiliation with 30+ offices and 2,000+ agents allows us to identify the right buyer for your home. Our targeted marketing approach, including online media, our flagship publication and digital platform, is designed to effectively showcase your home to the right potential buyer.
TARGETED ONLINE PRESENCE ACROSS KEY SITES/APPS
EXCLUSIVE PRINT COLLECTION
LIFESTYLE BLOG
We know the majority of home buyers north of NYC come from neighboring towns.
Greenwich Local Marketing Initiatives
Sponsorships & Community Support
Each office participates in relevant local programs garnering visibility in their communities.
• Greenwich Town
• Making Strides Against Breast Cancer
• Walk MS for Multiple Sclerosis
• Art Cart at Maria Ferrara Hospital
• HELP USA
• Donations to local food pantries
Local print Media
• Greenwich Magazine
• Greenwich Time
• Serendipity Magazine
• CT Cottages & Gardens
• Gallery of Homes | Houlihan Lawrence Publication
• Portfolio | Houlihan Lawrence Publication
Community video
Potential home buyers are looking at much more than just the house, they're also looking at the neighborhood. Our videos help buyers learn more about the lifestyle of a community.
*Source: Houlihan Lawrence Transactions Database, includes all Houlihan Lawrence buyers and all other buyers of Houlihan Lawrence listings. Percentage may not add up to 100% due to rounding. Tri-State area Excludes Westchester, Putnam and Dutchess Counties and Greater Greenwich
We put the power of our 1,450 agents in New York and Connecticut to work for your home.
Your home can be teased as “Coming Soon” up to two weeks in advance, helping maximize its exposure to active buyers and the brokerage community.
PRE-LISTING ANNOUNCEMENT
Sent out to agents via Houlihan Lawrence’s exclusive agent app, InCrowd, to drum up interest in your home.
MULTIPLE LISTING SERVICE (MLS)
Highlights new features, professional photography, floor plans and property video, feeding the most up-to-date information into relevant listing sites.
CUSTOM PROPERTY E-BLAST
Your home will have a property announcement e-blast sent to brokers in your area.
BROKER OPEN HOUSE
Invitation-only open house for area brokers from Houlihan Lawrence and other local firms.
AGENT AND OFFICE SOCIAL PROMOTION
Each office maintains a local social presence online and posts office listings and events. Additionally, agents have a hyper local relationship with their sphere and can further expose your property to potential buyers.
Houlihan Lawrence creates a steady presence for your property across key websites & apps.
CONSUMER REAL ESTATE WEBSITES
• Zillow.com
• Realtor.com
• Trulia.com
• Brownstoner.com (Brooklyn)
NEWS WEBSITES
• WSJ.com
• Zillow, Trulia & HomeFinder power home search tools on hundreds of additional national and local news websites
INTERNATIONAL WEBSITES
• LuxuryPortfolio.com
• LuxuryRealEstate.com
• LeadingRE.com
• MansionGlobal.com
• Okay.com (China)
• Property Translation Service for 100+ additional international real estate website:
Selection of websites:
• International.loopimoveis.com (Brazil)
• International.kangalou.com (Canada)
• Explorimmo.com (France)
• 99 Acres.com (India)
• Pe.international.goplaceit.com (Peru)
SEARCH ENGINE OPTIMIZATION
• Bing
• Yahoo
Houlihan Lawrence offers expertise across social platforms to effectively target and engage prospective buyers with valuable content wherever they are.
The number one social media networking site worldwide, ideal for promoting properties to a variety of users through images, videos and articles.
O ur largest and fastest growing social community engaging aesthetically-minded audiences both locally and globally.
We’ve developed the hashtag #northofNYC to curate content sourced from locals sharing scenes from life in our homes, towns, villages and hamlets north of New York City.
E xclusive, lifestyle-driven website showcases properties in an editorial context, feeding our social accounts and weekly e-newsletter.
E ach local office puts their spin on content via their social handles featuring happenings about town, profiles from their communities and the properties in town that have everyone abuzz.
Chatting around the globe with thousands of connected influencers, publications, and network partners helps us get the word out about your listing to the right ears.
Stay connected with the latest market insights, company news and media buzz.
Our stunning property videos are viewed and shared on this site used by all generations.
Our proprietary data allows us to find city buyers that are most likely to buy a home in your area, and we target all marketing accordingly.
Our magazine collections generate twice as many property inquiries than all other Houlihan Lawrence print advertising combined. Offered at all 30 Houlihan Lawrence offices and private jet terminals at the Westchester County Airport.
Our flagship quarterly is now available digitally and features all Houlihan Lawrence listings. Our digital brochures appear in a variety of targeted placements reaching close to 400K people per month across NYC, Westchester, Fairfield County and the Hudson Valley.
The publication is now available digitally and distributed to an audience of over 80,000 targeting New York City, Westchester, Putnam, Dutchess and Fairfield counties. This includes a targeted outreach to Fortune 500 executives in the area, and e-targeted promotions to consumers of Greenwich Magazine, Scarsdale Inquirer, Rye Record and the Bronxville Bulletin.
THE NEW YORK TIMES
With a circulation of 450,000 The New York Times is an important print publication to reach real estate aficionados.
With over 30 million monthly visitors, NYTimes.com is an important vehicle to reaching home buyers in and around New York City.
THE WALL STREET JOURNAL AND WSJ.COM
A leading global news publication, especially popular with business executives, reaching 20 million monthly online readers.
BROWNSTONER.COM
Brooklyn’s most-read real estate website reaching 300,000+ unique monthly visitors. Properties are displayed in search results.
Quest is an American lifestyle magazine based in New York City. It was founded in 1986 by Heather Cohane as a real estate magazine for "Manhattan Properties & Country Estates".
DAN'S PAPER
Dan’s Papers is a “Hamptons Original,” serving local residents and visitors to the Hamptons and the North Fork.
Our advertising relationships with notable media outlets provide a powerful and unmatched mix of promotion for your property.
Together with Houlihan Lawrence and Ellen Mosher, our dedicated team strives to obtain editorial visibility in prominent media outlets situated in our local markets, nationwide and worldwide. Leveraging our strong relationships with journalists and editors from pertinent print and online publications, our committed Public Relations experts have successfully achieved extensive recognition and attention for our listings.
Public Relations efforts successfully resulted in local and global media placements; including Vanity Fair (Italy), The New York Post, Robb Report, and Gimme Shelter.
The Impressions program is a customized banner advertising campaign with guaranteed impressions and click-throughs. Through beautifully detailed property photos, your listing can be customized to showcase your property’s unique selling features, allowing us to target by country, region, state, and city.
Campaigns run for 3 months and are featured on media platforms including Bloomberg.com, Reuters.com, WSJ.com, NYT.com, CNBC.com, Forbes.com and Investors.com
Through our strategic public relations and communications programs, your property can receive coverage in notable media outlets like Architectural Digest, The Week, The New York Times, and more.
Stay informed with our comprehensive Monthly Marketing Update tailored exclusively to your property. Offering a holistic snapshot of your property's promotional journey, this detailed report serves as your compass in this dynamic real estate landscape.
Like any good relationship, it also requires clear communication along the way, you will receive a breakdown of the various channels leveraged to showcase your property, from targeted online campaigns to traditional marketing avenues. We will keep you abreast of activity across diverse platforms, gaining insight into the reach, engagement and conversion metrics that matter.
In order to prepare the property for launch, our team will:
• Secure high-end professional photography.
• Produce a lifestyle video to showcase the property.
• Produce floorplans in order to make the online experience of the home as informative as possible.
• Prepare a digital launch which includes a digital brochure, an introduction email, a social media property announcement, and an in-home launch frame with a custom QR code directing to the property booklet.
• Create a custom website with a unique URL to include on all marketing of the home.
• Prepare a custom property brochure.
• Custom postcard to be mailed to a targeted address list.
With your permission, we will sponsor an exclusive broker open event at your home, allowing us to in to showcase to our top agents. Special invitations will be sent to those with client pools that match the home’s buyer profiles.
Our affiliation with Luxury Portolio allows our properties to reach highly qualified global clientele. We will distribute property details to offices in our top feeder markets so that they are aware that this opportunity is available.
We will work with our exclusive PR company to secure editorial coverage in key media outlets based in our local markets, around the country, and across the globe. Placement is not guaranteed.
• We will post on our corporate social media channels, local office page and Ellen Mosher’s social channels which boast a following of over 45,000 individuals.
• We will run a social media ad using behavioral targeting technology to create custom profiles, serving your property’s ad to people who are searching specifically for your type of home.
• We will place property ads on our partner influencer accounts. Potential opportunities include @LuxuryPortfolio (39K Followers).
• We will feature the video on Houlihan Lawrence Youtube channel.
• The Impressions program is a customized banner advertising campaign with guaranteed impressions and click-throughs. Through beautifully detailed property photos, your listing can be customized to showcase your property’s unique selling features, allowing us to target by country, region, state, and city.
• Your campaign runs for 3 months and the banners are featured on media platforms including Bloomberg.com, Reuters.com, WSJ.com, NYT.com, CNBC.com, Forbes.com and Investors.com
• Your property will be uploaded to FLEX and SMART MLS
• Your property will be featured on HoulihanLawrence.com, featuring high-resolution photos, full-screen property video and floor plans.
• Houlihan Lawrence Luxury Carousel | Featured Property
• Your property will be featured globally through our international network:
• LeadingRE.com which features listings from the largest network of independently branded real estate companies in the world, reaching 73 countries in 9 languages.
• LuxuryPorfolio.com, an award winning international website with 3 million high-networth visitors annually, translates your property into 9 languages.
• MayfairInternationalRealty.com, reaching over 300 offices accross Great Britain and 200 Mayfair group offices internationally, our London office offers the most experienced group of agents across the Atlantic.
• LuxuryRealEstate.com, the board of Regents is an exclusive network of the world’s most elite luxury real estate professionals spanning 73 countries.
NYTIMES.COM 72 MILLION UNIQUE DIGITAL VISITORS MONTHLY
WSJ.COM 20 MILLION MONTHLY ONLINE READERS
MANSIONGLOBAL.COM A LUXURY PROPERTY LISTINGS SITE, FOR LUXURY HOMES, MANSIONS
JUWAI.COM THE LEADING WEBSITE FOR CHINA'S REAL ESTATE INVESTORS
OKAY.COM A LEADING HONG KONG PROPERTY AGENCY
PROPGOLUXURY.COM A LUXURY US BASED ONLINE REAL ESTATE COMPANY IN ASIA
LUXURYPORTFOLIO.COM
LEADINGRE.COM
LUXURYREALESTATE.COM
GLOBAL HIGH NET WORTH AUDIENCE FROM OVER 200 COUNTRIES. DIGITAL BUNDLE; HOMEPAGE SLIDESHOW, FEATURE IN MONTHLY "ON THE MARKET" NEWSLETTER, SOCIAL POST ACROSS LPI FACEBOOK, LINKEDIN AND TWITTER
REACHES 60 COUNTRIES IN 9 LANGUAGES
INTERNATIONAL NETWORK OF REAL ESTATE PROFESSIONALS
PROPERTYLISTINGS.FT.COM (FINANCIAL TIMES) LUXURY REAL ESTATE, REACHING BROKERS AND BUYERS WORLD WIDE
MAYFAIRINTERNATIONALREALTY.COM
LISTGLOBALLY.COM
HOULIHANLAWRENCE.COM
BROWNSTONER.COM
REACHING OVER 300 OFFICES ACROSS GREAT BRITAIN AND 180 MAYFAIR GROUP OFFICES INTERNATIONALLY
GLOBAL PROPERTY TRANSLATION IN 64 COUNTRIES | 100+ INTERNATIONAL REAL ESTATE WEBSITES
HOULIHANLAWRENCE.COM PROPERTY TRANSLATION DISPLAY ON THE GLOBAL LANGUAGE PAGES
BROOKLYNS MOST-READ REAL ESTATE WEBSITE REACHING 300,000+ UNIQUE MONTHLY VISITORS. PROPERTIES ARE DISPLAYED IN SEARCH RESULTS
GREENWICH TIME
FINANCIAL TIMES (UK)
WALL STREET JOURNAL
NEW YORK TIMES
NEW YORK TIMES HOMESBOOK
ARCHITECTURAL DIGEST
LUXURY PORTFOLIO INTERNATIONAL MAGAZINE
LUXE INTERIORS & DESIGN MAGAZINE
ROBB REPORT
DANS PAPERS | HAMPTONS
GREENWICH MAGAZINE
CT COTTAGES AND GARDENS
NY COTTAGES AND GARDENS
HAMPTONS COTTAGES AND GARDENS
HOULIHAN LAWRENCE PORTFOLIO OF HOMES
HOULIHAN LAWRENCE GALLERY OF HOMES
DIRECT MAIL
HOULIHAN LAWRENCE PORTFOLIO OF HOMES
HOULIHAN LAWRENCE GALLERY OF HOMES
CUSTOM LOOK BOOK
PROPERTY POSTCARDS
IMPRESSIONS CAMPAIGN | DIGITAL BANNERS ACROSS FINANCIAL MEDIA
WEALTH ENGINE
HOULIHAN LAWRENCE.COM LUXURY CAROUSEL | FEATURED PROPERTY
LIFESTYLE PROPERTY VIDEO
CUSTOM DIGITAL LOOK BOOK
E-MAIL/VIDEO BLAST TO TOP AGENTS ACROSS COUNTRY AND ABROAD
LUXE SELECT MONTHLY E-BLAST
GOOGLE RETARGETING DIGITAL AD
YOUTUBE.COM AD
FACEBOOK AND INSTAGRAM AD CAMPAIGN | TARGETED TO QUALIFIED BUYERS
VIDEO SOCIAL MEDIA POSTS | BROKERAGE AND AGENT ACCOUNTS
INSTAGRAM POSTS | BROKERAGE AND AGENT ACCOUNTS
FACEBOOK POSTS | BROKERAGE AND AGENT ACCOUNTS
LINKEDIN POSTS | AGENT ACCOUNT