514 Round Hill Road | Marketing Update | December

Page 1

MARKETING UPDATE

514 Round Hill Road Greenwich December 14, 2023


RECENT AND UPCOMING MARKETING NEW YORK COTTAGES AND GARDENS MAGAZINE PRINT AD NOVEMBER / DECEMBER ISSUE

NY Cottages and Gardens magazine delivers beautiful homes and gardens, trends in architecture and luxury. Circulation of 40,000 per issue.

GREENWICH TIME | THE REINVENTION OF THE ROOM |PR PIECE NOVEMBER 10 53,400 circulation: A regional Greenwich publication with a reach in both print and digital.

PUBLIC OPEN HOUSE NOVEMBER 12

Public Open House from 1 to 3pm

FINANCIAL TIMES (UK) PRINT AD NOVEMBER 18

The House & Home section of the Financial Times Weekend edition reaches wealthy people who are passionate about property, design and gardening.

HOMES OF THE TIMES NOVEMBER 22

Circulation is 105,800. Distribution to New York City (Manhattan, Brooklyn, Queens, Staten Island & Lower Bronx), Westchester, Connecticut, Long Island, New Jersey.

INSTAGRAM PROMOTION NOVEMBER

Showcase 514 Round Hill Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.

FACEBOOK AD CAMPAIGN NOVEMBER

This ad is custom created and targeted to high-net worth individuals in Manhattan. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

BROWNSTONER - DIGTIAL BANNER AD NOVEMBER

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.


RECENT AND UPCOMING MARKETING MAYFAIR INTERNATIONAL REALTY, LONDON NOVEMBER Featured property in front window dislpay

GOOGLE RETARGETING PROPERTY AD NOVEMBER

11,111 minimum guaranteed views - A custom banner ad designed for your property and will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

GREENWICH MAGAZINE DECEMBER

10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.

HOMES OF THE TIMES PRINT AD DECEMBER 14

Circulation is 105,800. Distribution to New York City (Manhattan, Brooklyn, Queens, Staten Island & Lower Bronx), Westchester, Connecticut, Long Island, New Jersey.

HOULIHAN LAWRENCE GALLERY OF HOMES WINTER GALLERY | DECEMBER

40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.

FACEBOOK AD CAMPAIGN DECEMBER

This ad is custom created and targeted to high-net worth individuals in Westchester. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION DECEMBER

Showcase 514 Round Hill Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.


RECENT AND UPCOMING MARKETING GOOGLE RETARGETING PROPERTY AD DECEMBER

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

BROWNSTONER - DIGTIAL BANNER AD DECEMBER

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

GREENWICH TIME PRINT AD JANUARY 53,400 circulation: A regional Greenwich publication with a reach in both print and digital.

FACEBOOK AD CAMPAIGN JANUARY

This ad is custom created and targeted to high-net worth individuals in Westchester. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

INSTAGRAM PROMOTION JANUARY

Showcase 514 Round Hill Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.

HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY JANUARY

Properties are displayed prominently within carousel and link directly to the home’s webpage.

GOOGLE RETARGETING PROPERTY AD JANUARY

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.


PAST MARKETING OCTOBER 2023 - NOVEMBER 9, 2023 514 ROUND HILL ROAD - LISTING GOES LIVE OCTOBER 13 BROKER OPEN HOUSE OCTOBER 17

60 agents attended Broker Open House

JUST LISTED CARD SENT TO TARGETED ADDRESSES OCTOBER 18 LUXURY PROPERTY BROCHURE OCTOBER GOOGLE RETARGETING PROPERTY AD OCTOBER

11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.

GREENWICH TIME FULL PAGE SPREAD PRINT AD OCTOBER 20 53,400 circulation: A regional Greenwich publication with a reach in both print and digital.

BROWNSTONER - DIGTIAL BANNER AD OCTOBER

7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.

HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY OCTOBER

Properties are displayed prominently within carousel and link directly to the home’s webpage.

INSTAGRAM PROMOTION OCTOBER

Showcase 514 Round Hill Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.


PAST MARKETING OCTOBER 2023 - NOVEMBER 9, 2023 FACEBOOK AD CAMPAIGN OCTOBER 20-22

This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.

WALL STREET JOURNAL PRINT AD NOVEMBER 3

Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.


CUSTOM WEBSITE TRAFFIC RoundHillGreenwich.com


ZILLOW.COM TRAFFIC

Listing Traffic Last 30 Days 184 SAVES 3,424 VIEWS


LUXURY LISTING OVERVIEW $4,500,000 TO $6,000,000

Currently Available in Greenwich 10 Properties

Click to view listings

In Contract in Greenwich 5 Properties

Click to view listings

Closed Sales since our list date 9 Properties

Click to view listings


SAMPLING OF DIGITAL AND PRINT PROMOTION NOVEMBER | DECEMBER 2023

514 ROUND HILL ROAD


NY COTTAGES & GARDENS

NOVEMBER 9, 2023


GREENWICH TIME REAL ESTATE SECTION

NOVEMBER 10, 2023


FINANCIAL TIMES (UK) PRINT AD

NOVEMBER 18, 2023


MAYFAIR INTERNATIONAL REALTY LONDON

FEATURED PROPERTY IN FRONT WINDOW DISPLAY NOVEMBER, 2023


SAMPLING OF DIGITAL AND PRINT PROMOTION OCTOBER | NOVEMBER 2023

514 ROUND HILL ROAD


GREENWICH MAGAZINE No.

1

Brokerage North of NYC

G R E E N W I C H , C T · $ 18 ,9 5 0,0 0 0

PAW L I N G , N Y · $ 11,0 0 0,0 0 0

G R E E N W I C H , C T · $9,65 0,0 0 0

G R E E N W I C H , C T · $ 8 ,9 9 5,0 0 0

G R E E N W I C H , C T · $ 4,9 5 0,0 0 0

RY E , N Y · $ 4, 5 0 0,0 0 0

S C A R S DA L E , N Y · $ 3,7 5 0,0 0 0

C H AT H A M , N Y · $ 3, 39 5,0 0 0

L A R C H M O N T P O, N Y · $ 2 ,9 9 9,9 9 9

M I L L E R TO N , N Y · $ 1,49 5,0 0 0

S O U T H S A L E M , N Y · $ 1,49 5,0 0 0

W O O D B R I D G E , C T · $ 1, 3 5 0,0 0 0

A new Tanner White/Sound Beach Partners modern residence furnished & available for immediate occupancy. Ellen Mosher | M 203.705.9680

4.24 acres. Bobolink Lane. Two buildable lots, a classic Colonial, pool. Town utilities. BK Bates | M 203.536.4997

Impressive gut renovated Colonial in the heart of the prestigious Murray Hill section. Laura Miller | M 914.629.1940

This six-acre jewel in the heart of Millbrook’s Hunt Country would be ideal horse property Ellen “Ellie” Savoy & Janet Myer | M 845.546.2151

A magical 558+ acres parcel of land, 90 minutes from New York City, offering endless possibilities. Shaylene Neumann & William Flood | M 203.948.4655

A bucolic five bedroom retreat gracing four acres with sweeping drive, pool and expansive lawn. Ellen Mosher | M 203.705.9680

A Picturesque Country Retreat in Old Chatham. 101 acre country home/gentlemans horse farm. Anthony D’Argenzio & Rachel Haley | M 518.821.0826

The double cherry wood doors open to a meticulously maintained home. Beautiful property. Nancy Musich & Tracy Cunniff | M 914.299.3068

Stylish updated Mid-Country English Manor with a pool house,tennis court and guest cottage. Ellen Mosher & Julie Church | M 203.705.9680

Luxurious corner penthouse living in beautiful Rye, New York at The St. Regis Residences. Roseanna Tedone | M 914.906.6011

Bright and sophisticated one-of-a-kind resigned Tudor with original and modern details. Cathy DeVore | M 914.671.1111

3200 square foot home offering 4 bedroom, 3.1 bath on 1.5 acres has all you could ask for in a new construction. Frank J. D’Ostilio | M 203.641.7072

Source: OKMLS, MHMLS, CGNDMLS, SMARTMLS, 1/1/2022 – 12/31/2022, total dollar volume of single family homes sold by company, Westchester, Putnam, Dutchess, Columbia and Fairfield Counties combined. /H O U L I H A N L AW R E N C E

@HOULIHANRE

@ H O U L I H A N L AW R E N C E

DECEMBER, 2023

H O U L I H A N L AW R E N C E .CO M


NYT HOMESBOOK No.

1

Brokerage North of NYC

G R E E N W I C H , C T · $ 18 ,9 5 0,0 0 0

PAW L I N G , N Y · $ 11,0 0 0,0 0 0

G R E E N W I C H , C T · $9,65 0,0 0 0

G R E E N W I C H , C T · $ 8 ,9 9 5,0 0 0

G R E E N W I C H , C T · $ 4,9 5 0,0 0 0

RY E , N Y · $ 4, 5 0 0,0 0 0

S C A R S DA L E , N Y · $ 3,7 5 0,0 0 0

C H AT H A M , N Y · $ 3, 39 5,0 0 0

L A R C H M O N T P O, N Y · $ 2 ,9 9 9,9 9 9

M I L L E R TO N , N Y · $ 1,49 5,0 0 0

S O U T H S A L E M , N Y · $ 1,49 5,0 0 0

W O O D B R I D G E , C T · $ 1, 3 5 0,0 0 0

A new Tanner White/Sound Beach Partners modern residence furnished & available for immediate occupancy. Ellen Mosher | M 203.705.9680

4.24 acres. Bobolink Lane. Two buildable lots, a classic Colonial, pool. Town utilities. BK Bates | M 203.536.4997

Impressive gut renovated Colonial in the heart of the prestigious Murray Hill section. Laura Miller | M 914.629.1940

This six-acre jewel in the heart of Millbrook’s Hunt Country would be ideal horse property Ellen “Ellie” Savoy & Janet Myer | M 845.546.2151

A magical 558+ acres parcel of land, 90 minutes from New York City, offering endless possibilities. Shaylene Neumann & William Flood | M 203.948.4655

A bucolic five bedroom retreat gracing four acres with sweeping drive, pool and expansive lawn. Ellen Mosher | M 203.705.9680

A Picturesque Country Retreat in Old Chatham. 101 acre country home/gentlemans horse farm. Anthony D’Argenzio & Rachel Haley | M 518.821.0826

The double cherry wood doors open to a meticulously maintained home. Beautiful property. Nancy Musich & Tracy Cunniff | M 914.299.3068

Stylish updated Mid-Country English Manor with a pool house,tennis court and guest cottage. Ellen Mosher & Julie Church | M 203.705.9680

Luxurious corner penthouse living in beautiful Rye, New York at The St. Regis Residences. Roseanna Tedone | M 914.906.6011

Bright and sophisticated one-of-a-kind resigned Tudor with original and modern details. Cathy DeVore | M 914.671.1111

3200 square foot home offering 4 bedroom, 3.1 bath on 1.5 acres has all you could ask for in a new construction. Frank J. D’Ostilio | M 203.641.7072

Source: OKMLS, MHMLS, CGNDMLS, SMARTMLS, 1/1/2022 – 12/31/2022, total dollar volume of single family homes sold by company, Westchester, Putnam, Dutchess, Columbia and Fairfield Counties combined. /H O U L I H A N L AW R E N C E

@HOULIHANRE

@ H O U L I H A N L AW R E N C E

DECEMBER 14, 2023

H O U L I H A N L AW R E N C E .CO M


HL GALLERY OF HOMES

|

51� ROUND HILL ROAD, GREENWICH, CT Round Hill Country House. A bucolic five-bedroom retreat gracing four acres with sweeping drive, pool, spa and expansive lawn. $ 4, 95 0 , 00 0 | M : 203 . 70 5 . 9 6 8 0

10 WHALING ROAD, DARIEN, CT Salem Straits Colonial. Exquisite details and a seamless layout define this stunning five-bedroom home. $3 , 575, 0 0 0 | M: 9 17.69 9 .9 713

121 FERRIS HILL ROAD, NEW CANAAN, CT Captivating. Stone and shingle renovated home, with a pool, nestled on 3.17 acres of rolling lawn. $ 2, 9 95 , 0 0 0 | M : 203 . 8 01 . 8 0 5 9

81 COMPO ROAD SOUTH, WESTPORT, CT Award-Winning Home. Historic Victorian Farmhouse with a separate studio apartment in the heart of Westport. $1, 89 0 , 0 0 0 | M: 203 .892.2269

|

70 LONG NECK POINT ROAD, DARIEN, CT Long Neck Point. Timeless architecture meets perfect functionality for today's lifestyle. $5, 250 , 0 0 0 | M: 9 17.817.9222

C O N N E C T I C U T F E AT U R E S

�� NEARWATER LANE, DARIEN, CT Stunning New Build. Light-filled, masterfully constructed home on magical setting with seasonal water views. $ 5 , 495 , 00 0 | M : 203 . 72 2 . 6 8 4 8

DECEMBER 18, 2023 H O U L I H A N L AW R EN CE.CO M

13


HOULIHAN LAWRENCE LUXURY CAROUSEL

NOVEMBER, 2023


JUST LISTED POST CARD

MAILED TO TARGETED ADDRESSES


GREENWICH TIME

FULL PAGE PRINT AD OCTOBER 20, 2023


FACEBOOK / INSTAGRAM

TARGETED CAMPAIGN OCT 20 - OCT 22 ACHIEVED 183 CLICKS 6.1K VIEWS

INSTAGRAM


HL LUXURY CAROUSEL

OCTOBER, 2023

YOUTUBE.COM VIDEO PROMOTION

CLICK

TO PLAY VIDEO | 3.32K SUBSCRIBERS | 134 VIEWS


WALL STREET JOURNAL 45 BINNEY L ANE, OLD GREENWICH, CT Custom built LEED certified modern compound. 300’+ of waterfront, pier, guest & boathouses. $35,000,000 | M 203.912.9233 | M 203.705.9680

16 WINDROSE WAY, GREENWICH, CT Regal waterfront estate in one of Greenwich, Connecticut’s most coveted gated communities. $17,500,000 | M 203.705.9680

225 ROUTE 22, PAWLING, NY A magical 558+ acres parcel of land, 90 minutes from New York City, offering endless possibilities. $11,000,000 | M 203.948.4655 | M 413.896.2714

22 DAIRY ROAD, GREENWICH, CT Ultra-luxurious, custom-built, furnished modern residence in Mid-Country Greenwich, CT. Open floor plan filled with natural light leads to an outdoor living room. A private setting with expansive lawns, pool, tennis court, multiple terraces and summer kitchen. This is an exceptionally distinctive offering. $18,950,000 | M 203.705.9680

25 HILLTOP PL ACE, RYE P.O., NY Coveted 1920’s Colonial with panoramic views of 3 golf courses; the best Rye has to offer. $7,900,000 | M 914.391.2655

PUT THE POWER OF THE #1 BROKERAGE N O R T H O F, N YC T O W O R K F O R YO U

85 BIRCHALL DRIVE, SC ARSDALE, NY Exceptionally private Manor home with an inviting circular courtyard. $6,835,426 | M 914.584.3476

36 MAYFAIR L ANE, GREENWICH, CT Stylish updated Mid-Country English Manor with a pool house,tennis court and guest cottage. $9,650,000 | M 203.705.9680 | M 203.561.9373

1 CEDAR ISL AND, L ARCHMONT, NY Majestic and exceptional stone/stucco waterfront in Larchmont Manor on nearly 1.25 acres. $7,650,000 | M 914.420.8665

94 NEARWATER L ANE, DARIEN, CT Light filled, masterfully constructed home on magical setting with seasonal water views. $5,700,000 | M 203.722.6848

514 ROUND HILL ROAD, GREENWICH, CT Five bedroom retreat graces four acres with sweeping drive, pool with spa, and expansive lawn. $4,950,000 | M 203.705.9680

41 WILDWOOD ROAD, SC ARSDALE, NY Exceptional new construction Colonial in Scarsdale with room for a pool. $4,550,000 | M 914.523.0772

3 HIDDEN OAK L ANE, ARMONK, NY Experience refined luxury and casual elegance amidst the serene Whippoorwill neighborhood. $3,995,000 | M 914.772.3526

173 KENNEL ROAD, AMENIA , NY A private hilltop estate with 173-acre of countryside views of pastures and forests. $3,995,000 | M 917.680.8933

114 BIRCHALL DRIVE, SC ARSDALE, NY Set on 1 acre this impressive fully renovated Colonial is in the heart of the Murray Hill section of Scarsdale. $3,750,000 | M 914.629.1940

35 HARLEMVILLE ROAD, HILL SDALE, NY Distinctive Mediterranean-inspired home secluded on 129 pastoral acres 20 minutes from Hudson. $3,495,000 | M 917.680.8933

311 COUNT Y ROUTE 19, CHATHAM, NY A Picturesque Country Retreat in Old Chatham. 101 acre country home/Gentlemans horse farm. $3,395,000 | M 518.821.0826

21 ARCHER ROAD, HARRISON, NY A classic residence seamlessly blends charm and modern convenience with a fluid floor plan. $2,995,000 | M 914.309.9685

27 LOCUST L ANE, BRONX VILLE, NY Inviting, completely renovated and in pristine move-in condition with exceptional features $2,850,000 | M 914.715.6052

29 TIMS ROAD, ANCR AM, NY Modern Farmhouse with pool, tennis & Berkshires views. Half-hour to Hudson; 2.5 hour to, NYC. $2,695,000 | M 203.554.5032

75 INDIAN BROOK ROAD, GARRISON, NY Enchanting vistas of Hudson River, Storm King Mountain and Constitution Marsh. Pool. Patio. $2,650,000 | M 914.548.1843

15 HOLLY PL ACE, L ARCHMONT, NY Beautiful 5 bedroom new construction. Built by well know builder, C&D Marchese Construction. $2,649,000 | M 914.774.1561

56 PRESCOT T AVENUE, BRONX VILLE, NY Gracious, turn-key 4 bedroom, 4 bath home located on the sought after Lawrence Park Hilltop. $2,595,000 | M 917.446.2221 | M 914.400.5808

28 HUDSON WAY, COLD SPRING, NY Newly designed home built around existing stone chapel. City-country living at its best. $2,400,000 | M 914.474.0111

175 FARRINGTON AVE, SLEEPY HOLLOW, NY Picturesque home on level corner lot. Wraparound porch, high ceilings and 3 fireplaces. $2,399,000 | M 914.261.7458

3 CAMBRIDGE COURT, NEW ROCHELLE, NY Stunning young custom built stately brick home in a private gated cul-de-sac. $2,250,000 | M 914.886.8306

81 COMPO ROAD SOUTH, WESTPORT, CT Historic Victorian Farmhouse with a separate studio apartment in the heart of Westport. $1,890,000 | M 203.892.2269 | M 203.524.7559

349 STONE HILL ROAD, POUND RIDGE, NY Quintessential Pound Ridge homestead including 1860 Farmhouse, guest cottage, pool & barn. $1,850,000 | M 914.841.1919

301 LORING AVENUE, PELHAM, NY Impeccable four bedroom, three bath Center Hall Colonial updated to perfection. Walk to all. $1,776,000 | M 914.552.1420

2013 QUAKER RIDGE RD, CROTON-ON-HUDSON, NY Masterfully designed. Hudson River views and lush gardens from every vantage point. $1,695,000 | M 914.329.8889

24 INDIAN L ANE, SOUTH SALEM, NY Charming lakefront gem with mesmerizing views, private dock, rolling lawn. Live, Love, Lake! $1,649,000 | M 914.589.4477

90 CEDAR HILL ROAD, BEDFORD, NY Custom-built, Center Hall Colonial nestled on two acres in the Byram Hills School district $1,550,000 | M 917.848.4645

42 OLD CHURCH L ANE, SOUTH SALEM, NY The double cherry wood doors open to a meticulously maintained home. Beautiful property. $1,495,000 | M 914.299.3068 | M 914.960.1319

56 MOADOCK ROAD, MILLERTON, NY This six-acre jewel in the heart of Millbrook’s Hunt Country would be ideal horse property. $1,495,000 | M 845.546.2151 | M 914.673.8161

34 WOODS HOLE DRIVE, SC ARSDALE, NY An oasis of light, space and luxury. Walls of glass blur the lines between indoors and out. $1,395,000 | M 917.653.4099

30 SHAILIN L ANE, BREWSTER , NY Stunning custom-built four bedroom, 3.5 bath Colonial on over ten acres on a cul-de-sac. $1,390,000 | M 914.589.4609

384 HARDSCRABBLE RD, NORTH SALEM, NY Lovingly expanded 1925 Colonial/Farmhouse on 6.3 acres with heated indoor pool and sauna. $1,349,000 | M 914.450.5356

44 HARDSCR ABBLE HILL RD, CHAPPAQUA , NY Bright, spacious and updated home with two home offices and recreation room on 1.5 acres. $1,299,000 | M 914.260.7763

13 DAMIA DRIVE, DANBURY, CT Maintenance-free, architect-designed Farmhouse in the new luxury development, The Ridgetop. $1,275,000 | M 203.947.5803

305 MILEWOOD ROAD, MILLBROOK, NY This unique home, tucked away on a quiet country road in Millbrook enjoys casual living. $1,195,000 | M 845.546.2151

32 GROVE ROAD, BEDFORD, NY Turn-key, light-filled, updated and conveniently located in the heart of Bedford. $1,175,000 | M 914.318.1394

36 GRANITE SPRINGS RD, GRANITE SPRINGS, NY A magnificent timeless masterpiece built in 1875 nestled on nearly two acres of property. $1,150,000 | M 914.907.0881

3 BARLOW COURT, SOMERS, NY Move in ready, beautifully renovated four bedroom three bath Colonial with versatile floor plan. $1,150,000 | M 914.715.6422 | M 914.262.3204

12 IDLEWILD AVE, CORNWALL ON HUDSON, NY A true masterpiece of Second Empire architecture nestled in historic Cornwall-on-Hudson. $1,145,000 | M 518.821.0826

68 OLD STAMFORD ROAD, NEW CANAAN, CT On a quiet cul-de-sac close to town. Blending old world charm with modern convenience. $1,095,000 | M 203.979.6277 | M 914.400.8833

Explore Extraordinary S C A N TO F I N D YO U R H O M E N O R T H O F, N YC

33 HEMLOCK ROAD, BRIARCLIFF MANOR, NY Offers three bedrooms, two and-a-half baths, recreation space, and a host of upgrades. $899,000 | M 914.522.1185 @HOU LIHANL AWRENCE

19 OLD FARM ROAD, C ARMEL , NY Classic Colonial charm meets modern luxury in a meticulously landscaped estate. $825,000 | M 917.545.4530

@HOU LIHANRE

@HOU LIHANL AWRENCE

96 DUTCHESS HILL ROAD, HYDE PARK, NY A beautiful custom stone and cedar sprawling Contemporary. $715,000 | M 845.797.5300

812 MILE SQUARE ROAD, YONKERS, NY Charming Cape Cod home with lots of potential and a wonderful patio and backyard. $525,000 | M 917.536.2519

Simply activate the camera on your phone or tablet, and hold it over the QR code.

Source: OKMLS, MHMLS, CGNDMLS, SMARTMLS, 1/1/2022 – 12/31/2022, total dollar volume of single family homes sold by company, Westchester, Putnam, Dutchess, Columbia and Fairfield Counties combined.

NOVEMBER 3, 2023


MARKET STATISTICS


MARKET OVERVIEW North Parkway Residential, Single Family as of 12/14/23

SUPPLY / DEMAND ANALYSIS AS OF DECEMBER 14, 2023

AS OF DECEMBER 14, 2022

2023 vs. 2022

PRICE RANGE

SUPPLY: ACTIVE LISTINGS

DEMAND: PENDING SALES

SUPPLY/ DEMAND RATIO*

SUPPLY: ACTIVE LISTINGS

DEMAND: PENDING SALES

SUPPLY/ DEMAND RATIO*

% CHANGE IN LISTINGS

% CHANGE IN PENDINGS

$0 - $999,999

0

0

Not Valid

0

1

0

0.0%

-100.0%

$1,000,000 - $1,999,999

4

0

Not Valid

5

2

3

-20.0%

-100.0%

$2,000,000 - $2,999,999

3

2

2

6

1

6

-50.0%

100.0%

$3,000,000 - $3,999,999

2

1

2

7

1

7

-71.4%

0.0%

$4,000,000 - $4,999,999

3

0

Not Valid

9

1

9

-66.7%

-100.0%

$5,000,000 - $5,999,999

2

2

1

2

0

Not Valid

0.0%

0.0%

$6,000,000 - $7,999,999

4

1

4

5

2

3

-20.0%

-50.0%

$8,000,000 - $9,999,999

4

0

Not Valid

4

1

4

0.0%

-100.0%

$10,000,000 and up

4

0

Not Valid

7

1

7

-42.9%

-100.0%

Market Totals

26

6

4

45

10

5

-42.2%

-40.0%

*Supply Demand Ratio Key 1-4: High Demand 5-6: Balanced 7-9: Low Demand 10+: Very Low Demand

SOLD PROPERTIES YEAR-TO-DATE

YEAR-OVER-YEAR

PRICE RANGE

01/01/2023 12/14/2023

01/01/2022 12/14/2022

% Change 2023/2022

12/15/2022 12/14/2023

12/15/2021 12/14/2022

% Change 2023/2022

$0 - $999,999

1

1

0.0%

1

2

-50.0%

$1,000,000 - $1,999,999

8

14

-42.9%

9

16

-43.8%

$2,000,000 - $2,999,999

9

21

-57.1%

10

21

-52.4%

$3,000,000 - $3,999,999

7

13

-46.2%

8

14

-42.9%

$4,000,000 - $4,999,999

8

7

14.3%

8

7

14.3%

$5,000,000 - $5,999,999

6

4

50.0%

6

4

50.0%

$6,000,000 - $7,999,999

5

8

-37.5%

5

8

-37.5%

$8,000,000 - $9,999,999

7

1

600.0%

7

1

600.0%

$10,000,000 and up

5

1

400.0%

5

1

400.0%

Market Totals

56

70

-20.0%

59

74

-20.3%

$4,375,000

$2,937,500

48.9%

$4,100,000

$2,900,000

41.4%

Median Sold Price

MLS Source: Greenwich MLS, Property Type: Residential, Property Subtype: Single Family, Section : North Parkway, Sale Date(To): 12/14/2023 Show Market Totals: Yes, Result Display : Median Sold Price, Enable DOM: No, Price Points: Ultra


MARKET OVERVIEW Greater Greenwich Residential, Single Family as of 12/14/23

SUPPLY / DEMAND ANALYSIS AS OF DECEMBER 14, 2023

AS OF DECEMBER 14, 2022

2023 vs. 2022

PRICE RANGE

SUPPLY: ACTIVE LISTINGS

DEMAND: PENDING SALES

SUPPLY/ DEMAND RATIO*

SUPPLY: ACTIVE LISTINGS

DEMAND: PENDING SALES

SUPPLY/ DEMAND RATIO*

% CHANGE IN LISTINGS

% CHANGE IN PENDINGS

$0 - $999,999

6

1

6

9

9

1

-33.3%

-88.9%

$1,000,000 - $1,999,999

12

10

1

24

14

2

-50.0%

-28.6%

$2,000,000 - $2,999,999

19

17

1

23

11

2

-17.4%

54.5%

$3,000,000 - $3,999,999

9

13

1

23

9

3

-60.9%

44.4%

$4,000,000 - $4,999,999

10

6

2

23

7

3

-56.5%

-14.3%

$5,000,000 - $5,999,999

7

4

2

18

2

9

-61.1%

100.0%

$6,000,000 - $7,999,999

10

8

1

11

7

2

-9.1%

14.3%

$8,000,000 - $9,999,999

7

2

4

6

2

3

16.7%

0.0%

$10,000,000 and up

22

3

7

24

2

12

-8.3%

50.0%

Market Totals

102

64

2

161

63

3

-36.6%

1.6%

*Supply Demand Ratio Key 1-4: High Demand 5-6: Balanced 7-9: Low Demand 10+: Very Low Demand

SOLD PROPERTIES YEAR-TO-DATE

YEAR-OVER-YEAR

PRICE RANGE

01/01/2023 12/14/2023

01/01/2022 12/14/2022

% Change 2023/2022

12/15/2022 12/14/2023

12/15/2021 12/14/2022

% Change 2023/2022

$0 - $999,999

53

58

-8.6%

57

66

-13.6%

$1,000,000 - $1,999,999

139

178

-21.9%

144

190

-24.2%

$2,000,000 - $2,999,999

111

145

-23.4%

115

156

-26.3%

$3,000,000 - $3,999,999

56

79

-29.1%

58

81

-28.4%

$4,000,000 - $4,999,999

57

62

-8.1%

58

64

-9.4%

$5,000,000 - $5,999,999

37

41

-9.8%

38

41

-7.3%

$6,000,000 - $7,999,999

26

35

-25.7%

26

36

-27.8%

$8,000,000 - $9,999,999

17

13

30.8%

17

15

13.3%

$10,000,000 and up

13

8

62.5%

14

10

40.0%

Market Totals

509

619

-17.8%

527

659

-20.0%

$2,500,000

$2,450,000

2.0%

$2,500,000

$2,412,500

3.6%

Median Sold Price

MLS Source: Greenwich MLS, Property Type: Residential, Property Subtype: Single Family, Area : 1 - Riverside, 2 - Old Greenwich, 3 - Greenwich, 4 - Cos Cob Sale Date(To): 12/14/2023 Show Market Totals: Yes, Result Display : Median Sold Price, Enable DOM: No, Price Points: Ultra



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