MARKETING UPDATE
514 Round Hill Road Greenwich November 9, 2023
RECENT AND UPCOMING MARKETING 514 ROUND HILL ROAD - LISTING GOES LIVE OCTOBER 13 BROKER OPEN HOUSE OCTOBER 17
60 agents attended Broker Open House
JUST LISTED CARD SENT TO TARGETED ADDRESSES OCTOBER 18 LUXURY PROPERTY BROCHURE OCTOBER GOOGLE RETARGETING PROPERTY AD OCTOBER
11,111 minimum guaranteed views - A custom banner ad designed for your property will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
GREENWICH TIME FULL PAGE SPREAD PRINT AD OCTOBER 20 53,400 circulation: A regional Greenwich publication with a reach in both print and digital.
BROWNSTONER - DIGTIAL BANNER AD OCTOBER
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
HOULIHAN LAWRENCE LUXURY CAROUSEL - FEATURED PROPERTY OCTOBER
Properties are displayed prominently within carousel and link directly to the home’s webpage.
INSTAGRAM PROMOTION OCTOBER
Showcase 514 Round Hill Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
RECENT AND UPCOMING MARKETING FACEBOOK AD CAMPAIGN OCTOBER 20-22
This ad is custom created and targeted to high-net worth individuals in NYC. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
WALL STREET JOURNAL PRINT AD NOVEMBER 3
Circulation 644,424. The WSJ continues to be a leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.
PUBLIC OPEN HOUSE NOVEMBER 12 Public Open House from 1 to 3pm
INSTAGRAM PROMOTION NOVEMBER
Showcase 514 Round Hill Road on both Houlihan Lawrence and Ellen Mosher accounts. A combined reach of 30k followers.
FACEBOOK AD CAMPAIGN NOVEMBER
This ad is custom created and targeted to high-net worth individuals in California and Colorado. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
FINANCIAL TIMES (UK) PRINT AD NOVEMBER 18
The House & Home section of the Financial Times Weekend edition reaches wealthy people who are passionate about property, design and gardening.
HOMES OF THE TIMES NOVEMBER 22
Circulation is 105,800. Distribution to New York City (Manhattan, Brooklyn, Queens, Staten Island & Lower Bronx), Westchester, Connecticut, Long Island, New Jersey.
BROWNSTONER - DIGTIAL BANNER AD NOVEMBER
7,500 potential views: A custom banner ad designed for your property will be displayed in rotation on Brooklyn’s leading digital publications.
RECENT AND UPCOMING MARKETING MAYFAIR INTERNATIONAL REALTY, LONDON NOVEMBER Featured property in front window dislpay
NEW YORK COTTAGES AND GARDENS MAGAZINE PRINT AD NOVEMBER / DECEMBER ISSUE
NY Cottages and Gardens magazine delivers beautiful homes and gardens, trends in architecture and luxury. Circulation of 40,000 per issue.
GOOGLE RETARGETING PROPERTY AD NOVEMBER
11,111 minimum guaranteed views - A custom banner ad as been designed for your property and will be displayed on the Google network to users that visited HoulihanLawrence.com in the past 30 days.
GREENWICH MAGAZINE DECEMBER
10,000 Circulation: A regional publication with a strong readership in Fairfield and Westchester Counties.
FACEBOOK AD CAMPAIGN DECEMBER
This ad is custom created and targeted to high-net worth individuals in Westchester. The ad campaign directs qualified online traffic to the property on houlihanlawrence.com.
ROBB REPORT DIGITAL AD DECEMBER
Ad is seen by an affluent audience of real estate enthusiasts and placed to maximize awareness and drive traffic to the website.
NEW YORK TIMES HOMESBOOK PRINT AD DECEMBER 14
Circulation 105,800. Distribution includes New York City, Westchester & Connecticut New York Times.
HOULIHAN LAWRENCE GALLERY OF HOMES PRINT AD DECEMBER 18
40,000 circulation: Insert in The New York Times, reaching readers in key Manhattan and Brooklyn zip codes. Available at all 30 Houlihan Lawrence offices, and distributed in local newspapers and to local shops, cafes, train stations and more.
CUSTOM WEBSITE TRAFFIC RoundHillGreenwich.com
ZILLOW.COM TRAFFIC
Listing Traffic Last 30 Days 415 SAVES 7,372 VIEWS
LUXURY LISTING OVERVIEW $4,500,00 TO $6,000,000
Currently Available in Greenwich 13 Properties
Click to view listings
In Contract in Greenwich 10 Properties
Click to view listings
Closed Sales since our list date 3 Properties
Click to view listings
SAMPLING OF DIGITAL AND PRINT PROMOTION
514 ROUND HILL ROAD
JUST LISTED POST CARD
MAILED TO TARGETED ADDRESSES
GREENWICH TIME
FULL PAGE PRINT AD OCTOBER 20, 2023
FACEBOOK / INSTAGRAM
TARGETED CAMPAIGN OCT 20 - OCT 22 ACHIEVED 183 CLICKS 6.1K VIEWS
HL LUXURY CAROUSEL
OCTOBER, 2023
YOUTUBE.COM VIDEO PROMOTION
CLICK
TO PLAY VIDEO | 3.32K SUBSCRIBERS | 134 VIEWS
WALL STREET JOURNAL 45 BINNEY L ANE, OLD GREENWICH, CT Custom built LEED certified modern compound. 300’+ of waterfront, pier, guest & boathouses. $35,000,000 | M 203.912.9233 | M 203.705.9680
16 WINDROSE WAY, GREENWICH, CT Regal waterfront estate in one of Greenwich, Connecticut’s most coveted gated communities. $17,500,000 | M 203.705.9680
225 ROUTE 22, PAWLING, NY A magical 558+ acres parcel of land, 90 minutes from New York City, offering endless possibilities. $11,000,000 | M 203.948.4655 | M 413.896.2714
22 DAIRY ROAD, GREENWICH, CT Ultra-luxurious, custom-built, furnished modern residence in Mid-Country Greenwich, CT. Open floor plan filled with natural light leads to an outdoor living room. A private setting with expansive lawns, pool, tennis court, multiple terraces and summer kitchen. This is an exceptionally distinctive offering. $18,950,000 | M 203.705.9680
25 HILLTOP PL ACE, RYE P.O., NY Coveted 1920’s Colonial with panoramic views of 3 golf courses; the best Rye has to offer. $7,900,000 | M 914.391.2655
PUT THE POWER OF THE #1 BROKERAGE N O R T H O F, N YC T O W O R K F O R YO U
85 BIRCHALL DRIVE, SC ARSDALE, NY Exceptionally private Manor home with an inviting circular courtyard. $6,835,426 | M 914.584.3476
36 MAYFAIR L ANE, GREENWICH, CT Stylish updated Mid-Country English Manor with a pool house,tennis court and guest cottage. $9,650,000 | M 203.705.9680 | M 203.561.9373
1 CEDAR ISL AND, L ARCHMONT, NY Majestic and exceptional stone/stucco waterfront in Larchmont Manor on nearly 1.25 acres. $7,650,000 | M 914.420.8665
94 NEARWATER L ANE, DARIEN, CT Light filled, masterfully constructed home on magical setting with seasonal water views. $5,700,000 | M 203.722.6848
514 ROUND HILL ROAD, GREENWICH, CT Five bedroom retreat graces four acres with sweeping drive, pool with spa, and expansive lawn. $4,950,000 | M 203.705.9680
41 WILDWOOD ROAD, SC ARSDALE, NY Exceptional new construction Colonial in Scarsdale with room for a pool. $4,550,000 | M 914.523.0772
3 HIDDEN OAK L ANE, ARMONK, NY Experience refined luxury and casual elegance amidst the serene Whippoorwill neighborhood. $3,995,000 | M 914.772.3526
173 KENNEL ROAD, AMENIA , NY A private hilltop estate with 173-acre of countryside views of pastures and forests. $3,995,000 | M 917.680.8933
114 BIRCHALL DRIVE, SC ARSDALE, NY Set on 1 acre this impressive fully renovated Colonial is in the heart of the Murray Hill section of Scarsdale. $3,750,000 | M 914.629.1940
35 HARLEMVILLE ROAD, HILL SDALE, NY Distinctive Mediterranean-inspired home secluded on 129 pastoral acres 20 minutes from Hudson. $3,495,000 | M 917.680.8933
311 COUNT Y ROUTE 19, CHATHAM, NY A Picturesque Country Retreat in Old Chatham. 101 acre country home/Gentlemans horse farm. $3,395,000 | M 518.821.0826
21 ARCHER ROAD, HARRISON, NY A classic residence seamlessly blends charm and modern convenience with a fluid floor plan. $2,995,000 | M 914.309.9685
27 LOCUST L ANE, BRONX VILLE, NY Inviting, completely renovated and in pristine move-in condition with exceptional features $2,850,000 | M 914.715.6052
29 TIMS ROAD, ANCR AM, NY Modern Farmhouse with pool, tennis & Berkshires views. Half-hour to Hudson; 2.5 hour to, NYC. $2,695,000 | M 203.554.5032
75 INDIAN BROOK ROAD, GARRISON, NY Enchanting vistas of Hudson River, Storm King Mountain and Constitution Marsh. Pool. Patio. $2,650,000 | M 914.548.1843
15 HOLLY PL ACE, L ARCHMONT, NY Beautiful 5 bedroom new construction. Built by well know builder, C&D Marchese Construction. $2,649,000 | M 914.774.1561
56 PRESCOT T AVENUE, BRONX VILLE, NY Gracious, turn-key 4 bedroom, 4 bath home located on the sought after Lawrence Park Hilltop. $2,595,000 | M 917.446.2221 | M 914.400.5808
28 HUDSON WAY, COLD SPRING, NY Newly designed home built around existing stone chapel. City-country living at its best. $2,400,000 | M 914.474.0111
175 FARRINGTON AVE, SLEEPY HOLLOW, NY Picturesque home on level corner lot. Wraparound porch, high ceilings and 3 fireplaces. $2,399,000 | M 914.261.7458
3 CAMBRIDGE COURT, NEW ROCHELLE, NY Stunning young custom built stately brick home in a private gated cul-de-sac. $2,250,000 | M 914.886.8306
81 COMPO ROAD SOUTH, WESTPORT, CT Historic Victorian Farmhouse with a separate studio apartment in the heart of Westport. $1,890,000 | M 203.892.2269 | M 203.524.7559
349 STONE HILL ROAD, POUND RIDGE, NY Quintessential Pound Ridge homestead including 1860 Farmhouse, guest cottage, pool & barn. $1,850,000 | M 914.841.1919
301 LORING AVENUE, PELHAM, NY Impeccable four bedroom, three bath Center Hall Colonial updated to perfection. Walk to all. $1,776,000 | M 914.552.1420
2013 QUAKER RIDGE RD, CROTON-ON-HUDSON, NY Masterfully designed. Hudson River views and lush gardens from every vantage point. $1,695,000 | M 914.329.8889
24 INDIAN L ANE, SOUTH SALEM, NY Charming lakefront gem with mesmerizing views, private dock, rolling lawn. Live, Love, Lake! $1,649,000 | M 914.589.4477
90 CEDAR HILL ROAD, BEDFORD, NY Custom-built, Center Hall Colonial nestled on two acres in the Byram Hills School district $1,550,000 | M 917.848.4645
42 OLD CHURCH L ANE, SOUTH SALEM, NY The double cherry wood doors open to a meticulously maintained home. Beautiful property. $1,495,000 | M 914.299.3068 | M 914.960.1319
56 MOADOCK ROAD, MILLERTON, NY This six-acre jewel in the heart of Millbrook’s Hunt Country would be ideal horse property. $1,495,000 | M 845.546.2151 | M 914.673.8161
34 WOODS HOLE DRIVE, SC ARSDALE, NY An oasis of light, space and luxury. Walls of glass blur the lines between indoors and out. $1,395,000 | M 917.653.4099
30 SHAILIN L ANE, BREWSTER , NY Stunning custom-built four bedroom, 3.5 bath Colonial on over ten acres on a cul-de-sac. $1,390,000 | M 914.589.4609
384 HARDSCRABBLE RD, NORTH SALEM, NY Lovingly expanded 1925 Colonial/Farmhouse on 6.3 acres with heated indoor pool and sauna. $1,349,000 | M 914.450.5356
44 HARDSCR ABBLE HILL RD, CHAPPAQUA , NY Bright, spacious and updated home with two home offices and recreation room on 1.5 acres. $1,299,000 | M 914.260.7763
13 DAMIA DRIVE, DANBURY, CT Maintenance-free, architect-designed Farmhouse in the new luxury development, The Ridgetop. $1,275,000 | M 203.947.5803
305 MILEWOOD ROAD, MILLBROOK, NY This unique home, tucked away on a quiet country road in Millbrook enjoys casual living. $1,195,000 | M 845.546.2151
32 GROVE ROAD, BEDFORD, NY Turn-key, light-filled, updated and conveniently located in the heart of Bedford. $1,175,000 | M 914.318.1394
36 GRANITE SPRINGS RD, GRANITE SPRINGS, NY A magnificent timeless masterpiece built in 1875 nestled on nearly two acres of property. $1,150,000 | M 914.907.0881
3 BARLOW COURT, SOMERS, NY Move in ready, beautifully renovated four bedroom three bath Colonial with versatile floor plan. $1,150,000 | M 914.715.6422 | M 914.262.3204
12 IDLEWILD AVE, CORNWALL ON HUDSON, NY A true masterpiece of Second Empire architecture nestled in historic Cornwall-on-Hudson. $1,145,000 | M 518.821.0826
68 OLD STAMFORD ROAD, NEW CANAAN, CT On a quiet cul-de-sac close to town. Blending old world charm with modern convenience. $1,095,000 | M 203.979.6277 | M 914.400.8833
Explore Extraordinary S C A N TO F I N D YO U R H O M E N O R T H O F, N YC
33 HEMLOCK ROAD, BRIARCLIFF MANOR, NY Offers three bedrooms, two and-a-half baths, recreation space, and a host of upgrades. $899,000 | M 914.522.1185 @HOU LIHANL AWRENCE
19 OLD FARM ROAD, C ARMEL , NY Classic Colonial charm meets modern luxury in a meticulously landscaped estate. $825,000 | M 917.545.4530
@HOU LIHANRE
@HOU LIHANL AWRENCE
96 DUTCHESS HILL ROAD, HYDE PARK, NY A beautiful custom stone and cedar sprawling Contemporary. $715,000 | M 845.797.5300
812 MILE SQUARE ROAD, YONKERS, NY Charming Cape Cod home with lots of potential and a wonderful patio and backyard. $525,000 | M 917.536.2519
Simply activate the camera on your phone or tablet, and hold it over the QR code.
Source: OKMLS, MHMLS, CGNDMLS, SMARTMLS, 1/1/2022 – 12/31/2022, total dollar volume of single family homes sold by company, Westchester, Putnam, Dutchess, Columbia and Fairfield Counties combined.
NOVEMBER 3, 2023
NY COTTAGES & GARDENS
NOVEMBER 9, 2023
MARKET STATISTICS MARKET OVERVIEW North Parkway Residential, Single Family as of 11/9/23
SUPPLY / DEMAND ANALYSIS AS OF NOVEMBER 9, 2023
AS OF NOVEMBER 9, 2022
2023 vs. 2022
PRICE RANGE
SUPPLY: ACTIVE LISTINGS
DEMAND: PENDING SALES
SUPPLY/ DEMAND RATIO*
SUPPLY: ACTIVE LISTINGS
DEMAND: PENDING SALES
SUPPLY/ DEMAND RATIO*
% CHANGE IN LISTINGS
% CHANGE IN PENDINGS
$0 - $999,999
0
0
Not Valid
0
1
0
0.0%
-100.0%
$1,000,000 - $1,999,999
3
0
Not Valid
4
3
1
-25.0%
-100.0%
$2,000,000 - $2,999,999
4
1
4
8
1
8
-50.0%
0.0%
$3,000,000 - $3,999,999
3
0
Not Valid
7
1
7
-57.1%
-100.0%
$4,000,000 - $4,999,999
4
0
Not Valid
12
1
12
-66.7%
-100.0%
$5,000,000 - $5,999,999
4
2
2
2
0
Not Valid
100.0%
0.0%
$6,000,000 - $7,999,999
4
1
4
6
1
6
-33.3%
0.0%
$8,000,000 - $9,999,999
4
2
2
5
2
3
-20.0%
0.0%
$10,000,000 and up
5
0
Not Valid
8
1
8
-37.5%
-100.0%
Market Totals
31
6
5
52
11
5
-40.4%
-45.5%
*Supply Demand Ratio Key 1-4: High Demand 5-6: Balanced 7-9: Low Demand 10+: Very Low Demand
SOLD PROPERTIES YEAR-TO-DATE
YEAR-OVER-YEAR
PRICE RANGE
01/01/2023 11/09/2023
01/01/2022 11/09/2022
% Change 2023/2022
11/10/2022 11/09/2023
11/10/2021 11/09/2022
% Change 2023/2022
$0 - $999,999
1
1
0.0%
1
3
-66.7%
$1,000,000 - $1,999,999
8
13
-38.5%
10
16
-37.5%
$2,000,000 - $2,999,999
9
17
-47.1%
14
18
-22.2%
$3,000,000 - $3,999,999
7
13
-46.2%
8
14
-42.9%
$4,000,000 - $4,999,999
8
7
14.3%
8
8
0.0%
$5,000,000 - $5,999,999
5
4
25.0%
5
4
25.0%
$6,000,000 - $7,999,999
5
8
-37.5%
5
8
-37.5%
$8,000,000 - $9,999,999
6
0
Not Valid
7
0
Not Valid
$10,000,000 and up
4
1
300.0%
4
1
300.0%
Market Totals
53
64
-17.2%
62
72
-13.9%
$4,100,000
$3,142,905
30.5%
$3,843,750
$2,937,500
30.9%
Median Sold Price
MLS Source: Greenwich MLS, Property Type: Residential, Property Subtype: Single Family, County : Fairfield, Section : North Parkway, Sale Date(To): 11/09/2023 Show Market Totals: Yes, Result Display : Median Sold Price, Enable DOM: No, Price Points: Ultra
MARKET STATISTICS MARKET OVERVIEW Greater Greenwich Residential, Single Family as of 11/9/23
SUPPLY / DEMAND ANALYSIS AS OF NOVEMBER 9, 2023
AS OF NOVEMBER 9, 2022
2023 vs. 2022
PRICE RANGE
SUPPLY: ACTIVE LISTINGS
DEMAND: PENDING SALES
SUPPLY/ DEMAND RATIO*
SUPPLY: ACTIVE LISTINGS
DEMAND: PENDING SALES
SUPPLY/ DEMAND RATIO*
% CHANGE IN LISTINGS
% CHANGE IN PENDINGS
$0 - $999,999
6
7
1
11
6
2
-45.5%
16.7%
$1,000,000 - $1,999,999
15
16
1
31
26
1
-51.6%
-38.5%
$2,000,000 - $2,999,999
24
11
2
32
22
2
-25.0%
-50.0%
$3,000,000 - $3,999,999
21
5
4
25
12
2
-16.0%
-58.3%
$4,000,000 - $4,999,999
11
9
1
30
7
4
-63.3%
28.6%
$5,000,000 - $5,999,999
12
6
2
18
4
5
-33.3%
50.0%
$6,000,000 - $7,999,999
14
6
2
15
6
3
-6.7%
0.0%
$8,000,000 - $9,999,999
9
2
5
8
4
2
12.5%
-50.0%
$10,000,000 and up
25
4
6
29
1
29
-13.8%
300.0%
Market Totals
137
66
2
199
88
2
-31.2%
-25.0%
*Supply Demand Ratio Key 1-4: High Demand 5-6: Balanced 7-9: Low Demand 10+: Very Low Demand
SOLD PROPERTIES YEAR-TO-DATE
YEAR-OVER-YEAR
PRICE RANGE
01/01/2023 11/09/2023
01/01/2022 11/09/2022
% Change 2023/2022
11/10/2022 11/09/2023
11/10/2021 11/09/2022
% Change 2023/2022
$0 - $999,999
47
56
-16.1%
53
69
-23.2%
$1,000,000 - $1,999,999
123
162
-24.1%
144
193
-25.4%
$2,000,000 - $2,999,999
104
125
-16.8%
128
153
-16.3%
$3,000,000 - $3,999,999
53
76
-30.3%
58
87
-33.3%
$4,000,000 - $4,999,999
53
60
-11.7%
56
67
-16.4%
$5,000,000 - $5,999,999
33
39
-15.4%
36
42
-14.3%
$6,000,000 - $7,999,999
25
34
-26.5%
26
37
-29.7%
$8,000,000 - $9,999,999
16
11
45.5%
18
13
38.5%
$10,000,000 and up
11
8
37.5%
12
12
0.0%
Market Totals
465
571
-18.6%
531
673
-21.1%
$2,532,500
$2,495,000
1.5%
$2,500,000
$2,412,500
3.6%
Median Sold Price
MLS Source: Greenwich MLS, Property Type: Residential, Property Subtype: Single Family, County : Fairfield, Area : 1 - Riverside, 2 - Old Greenwich, 3 - Greenwich, 4 - Cos Cob Sale Date(To): 11/09/2023 Show Market Totals: Yes, Result Display : Median Sold Price, Enable DOM: No, Price Points: Ultra